10 Best CRM For Small Business To Help Manage Customer Relationships [2022]

Nurturing relationships with customers and prospects is vital to growing a successful business. Nowadays, there are many Customer Relationship Management (CRM) systems designed to help you get the most from your contacts. These SaaS tools can assist you in qualifying leads, building relationships, and generating additional revenue.

As a small business, you might think that you can’t afford yet another new tool. But keep this in mind: the median ROI for a CRM is $8.71 for every dollar spent! A great CRM will pay for itself over and over again.

In this article, I’ll evaluate your options regarding CRMs for small business use. I’ll review the top software tools and show you what each has to offer. You will then be armed with the information you need to pick the best CRM for your needs.

Software Shortlist 

Here’s the list of the best tools that I’ll cover in this article.

  1. Hubspot
  2. monday.com
  3. Thryv
  4. Capsule CRM
  5. TigerLRM
  6. Freshworks
  7. Pipedrive
  8. Sugar CRM
  9. Copper
  10. ClickUp

Comparison Criteria

What do I look for when selecting the best small business CRM software? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): I look for a tool that busy sales reps and executives can get to grips with quickly.
  2. Usability: I expect people to find the software intuitive to use, with all the important features at their fingertips.
  3. Integrations: I’m seeking pre-built integrations with the most popular sales and business software.
  4. Value for $: I look for CRMs that make economic sense for both small and large organizations on a cost-per-user basis.

CRM for Small Business: Key Features

Here are the core features I expect to see in any CRM:

  1. Contact management: Recording, tracking, and managing all business contacts throughout the sales life cycle.
  2. Lead management: Organizing and prioritizing leads so that qualified leads rise to the top and are followed up promptly.
  3. Reporting and dashboards: Providing detailed reports covering activity, sales figures, and individual sales rep performance.
  4. Workflow automation: Automating processes such as deal management and email follow-ups.
  5. Email marketing: Facilitating regular communication with leads and customers and tracking the results of campaigns.
  6. Sales forecasting: Predicting future sales based on past and present data or trends.
  7. Territory management: Assigning leads or accounts to particular agents, based on geography, product, industry, or account size.
  8. Customization: The ability to create unique fields or pipeline stages according to the needs of a specific sales process.
  9. Cross-platform compatibility: Support for the most popular desktop and mobile operating systems and platforms.
  10. Document management: Collecting, uploading, sharing, and storing files in a centralized location for easy access by all team members.

The CX Lead is reader-supported. We may earn a commission when you click through links on our site — learn more about how we aim to stay transparent.

Overviews Of The 10 Best CRM for Small Business

Here’s a brief description of each CRM for small business to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1. Hubspot – Best CRM with a focus on sales empowerment

Hubspot CRM can help you set up call scripts to make sure nothing is missed when engaging with new customers.

Hubspot Sale Hub is a CRM software owned by Hubspot, who also offer popular tool suites for marketing, customer service, content management, and operations. This means that they are incredibly scalable and can be customized to meet your business needs as you grow. Currently, Hubspot is used by teams from companies like Reseller Ratings, Casio, Legal Zoom, Wistia, and Zapier. 

Key CRM features include an email template builder, email tracking, document management, AI-powered conversation analysis, call tracking, sales automation, a meeting scheduler, live chat, and customizable quotes. Hubspot Sale Hub is a great CRM for small businesses because it offers some free tools to get you started and is incredibly easy to use. 

Hubspot Sale Hub integrates with Wistia, Databox, Seventh Sense, Zerys, PandaDoc, Aircall, Eventbrite, and dozens of other apps. Plus, they are always expanding their options. 

Hubspot Sale Hub offers some free tools, like chat, team emails, and customizable quotes. Paid plans start at $45/month (billed annually) for 2 users. 

2. Monday.com – Best for easy performance tracking

monday.com crm for small business screenshot
Monday CRM helps you manage your leads proactively.

Monday Sales CRM is a no-code tool that helps manage the entire sales cycle, from lead capture to post-sales management. Leads can be captured from any source and stored in a central location. Sales executives can manage their contacts’ information, grow relationships, and track deal status.

Managers can view their whole team’s capacity and progress from a central dashboard. Two-way email integration with Gmail and Outlook makes it easy to send and receive emails directly from the CRM. All customer information can be seen through a single view, while live email tracking alerts users when a prospect opens an email. 

This tool integrates with popular business platforms such as Dropbox, Slack, and Zoom.

Monday.com costs from $10/user/month and a free trial is available. 

3. Thryv – Best end-to-end business management CRM platform

thryv crm for small business screenshot
Thryv allows you to tag prospects for easier management.

Thryv is an all-in-one business management suite that helps business owners expand their online presence, improve customer relations, and streamline payment processing. The software includes an integrated CRM, invoicing, marketing automation, and automated reminders. Using the appointment booking module, managers can organize sales team schedules, sync calendars, and book meetings. 

Using the Thryv CRM, managers can get detailed insights into contacts and a customizable view of all leads. The software also helps load, find, and filter contacts from a single dashboard. It’s also possible to add custom fields for finding, filtering, tagging, and tracking contacts. 

This tool integrates with major platforms such as Gmail, Slack, and MailChimp. 

Thryv offers customized pricing on request. 

4. Capsule – Best for a simple but powerful online CRM

capsule crm for small business screenshot
Capsule CRM helps you keep track of important conversations.

Capsule is a cloud-based CRM suite that helps business manage their sales pipelines. Features include a ticket management module, tasks, and notifications.  

The software can be customized to meet specific business needs. You can add custom fields, tags, and branding. Milestones can be added to each pipeline stage, with each milestone linked to a success criterion. This data is then used to generate revenue forecasts. 

This tool integrates with many leading business solutions, including Gmail, Outlook, and MailChimp.

Capsule CRM costs from $18/user/month, and a free 30-day trial is available.

5. TigerLRM – Best for end-to-end sales process optimization

tigerlrm crm for small business screenshot
TigerLRM ensures that leads don’t slip through the cracks.

TigerLRM is a CRM solution that includes sales enablement, plus features such as content management, training, and coaching. The platform includes a unified communications tool for engaging prospects without leaving the TigerLRM interface.

You can create pre-populated emails and manage lead scheduling efforts from a single dashboard. The reporting and analytics module allows you to create leaderboards and sales pipelines, encouraging sales teams to focus on closing deals. Using the AI engine, you can search and filter data to see the most recently touched lead or opportunity. 

The core TigerLRM software is free, with premium add-ons available at prices starting from $10/user/month.

6. Freshworks – Best for a complete sales and support system

freshworks crm for small business screenshot
Freshworks helps you manage your sales pipeline effectively.

Freshworks is a popular business software package designed to support a range of business activities. The suite includes tools to help manage sales, marketing, and customer service functions. 

The Freshsales CRM element helps you close deals faster by providing a 360-degree view of customer engagement. You can get insights into customer interactions to deliver personalized experiences, as well as leverage data to drive revenue. 

The software is designed to facilitate conversations with context and automate time-consuming tasks. You can also use AI-powered chatbots to engage with visitors in real-time and capture visitor information using customizable web forms. 

This tool integrates with apps such as Facebook, Slack, Mailchimp, Zapier, Office 365, and Google Apps. 

Freshworks CRM costs from $15/user/month. A 21-day free trial is also available. 

7. Pipedrive – Best for automating sales growth

pipedrive crm for small business screenshot
Pipedrive keeps you up to date with the next actions required.

Pipedrive allows you to see your entire sales pipeline at a glance. You can update deals by dragging and dropping them into place or customize your pipeline to match your sales cycle. You can also collaborate with colleagues on deals and activities, share updates on sales activities, or schedule reminders. 

You can filter, segment, and categorize leads to create targeted follow-up lists and see a complete history of all calls, meetings, emails, and notes. Getting detailed reports on sales and key activities or tracking progress against goals is also easy. The software also forecasts sales and revenues, with totals recalculated as deals progress. 

This tool integrates with many business applications, including G Suite, Outlook, Trello, Asana, Slack, HubSpot, Zapier, Zoom, and Zoho.

Pipedrive costs from $12.50/user/month, and a free 14-day trial is available.

8. SugarCRM – Best for detailed customer and prospect insights

sugarcrm crm for small business screenshot
SugarCRM shows exactly where prospects are in the sales cycle.

SugarCRM helps businesses automate sales and manage customer relationships. Features include customizable home pages, a wizard tool for new users, and downloadable plug-ins. 

The software is built on an open-source platform, so users can customize the solution to fit their needs. SugarCRM is compatible with Windows, Linux, MySQL, SQL Server, and Oracle.  

Both cloud-based and on-premise solutions are available. Mobile access can be tailored according to specific usage, while the offline client sync feature ensures the data is always up to date.  

This tool integrates with a wide range of platforms, including Acuity, HubSpot, Marketo, QuickBooks, SalesLoft, Shopify, Xpress​docs, and Zendesk.

SugarCRM costs from $49/user/month. There is no free trial option.

9. Copper – Best for Google Workspace integration

copper crm for small business screenshot
With Copper, it’s easy to stay on top of recent activity.

Copper is a CRM system that’s designed to be easy to use. Thanks to native integration with Google Workspace, Copper automatically logs all your emails and other interactions. 

You can also view all details from past email threads, previous interactions, and tasks in progress. All this can be done from the central dashboard. 

Copper sends reminders to keep sales reps on top of required activities. This ensures that follow-ups are executed effectively to maximize sales. 

This tool integrates with Google Workspace, MailChimp, Slack, Dropbox, and many other popular business apps.

Copper costs from $25/user/month, and a 14-day free trial is available. 

10. ClickUp – Best for CRM data visualizations

clickup crm for small business screenshot
ClickUp gives you a simple overview of sales activity.

ClickUp is a cloud-based project management tool that includes sophisticated CRM features. These help you organize and grow customer relationships using tracking, data visualizations, and email. 

You can organize accounts in a list, Kanban board, or in tables for easier data entry. Dashboard widgets make it easy to visualize all your customer data in one place. 

You can also integrate emails with ClickUp to eliminate silos, collaborate on deals, send project updates to clients, and onboard clients with a single email.  Links can be added between tasks and documents to ensure that everything is tracked correctly. 

This tool integrates with many popular platforms, including Slack, Integromat, Gmail, Zoom, Harvest Time Tracking, and Unito. 

ClickUp costs from $5/user/month. A free trial is available. 

Need expert help selecting the right CRM Software?

We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s CRM Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Other Options

Here are a few more that didn’t make the top list.

  1. Front – Best for better sales conversations
  2. Salesforce Essentials – More affordable version of the world’s most popular marketing hub
  3. Bigin by Zoho – Pipeline-centric CRM for small businesses
  4. Vtiger – Cloud-based, open-source CRM for better customer interaction
  5. Less Annoying CRM – Relationship management software offering simple systems that are easy to use and understand
  6. Salesmate – Sales engagement and automation platform
  7. Onpipeline – Low-cost, feature-rich sale CRM for any small business owner
  8. InfoFlo – CRM designed for Outlook users
  9. Bitrix24 – CRM that’s part of a suite of 35+ business tools

What Do You Think About This List?

Is your favorite on my list of the best CRM software? Or did you discover a new tool that may be just perfect for your business? Let us know in the comments; we always love to hear from readers.

I also recommend you check out our article on the best customer relationship management software. You’ll find more great tools to consider there. Plus, it’s a good idea to sign up for our free newsletter. That way, you can stay updated with the latest developments in the CX world. 

The world of small business CRM software changes fast, with new tools and upgrades being announced frequently. We’ll keep you ahead of the curve, so you have the tools needed to scale your sales revenue to the moon.