Customer data can be confusing and complex and keeping it all sorted even more so.
Finding the right customer database software can be overwhelming, especially if you're on a tight budget. Fortunately, there are free customer database software options available that can meet the needs of small businesses.
In this article, I have scoured the market to find the best free customer database software. I evaluated them based on a set of criteria, including usability, security, features, software integrations, and pricing.
What is Free Customer Database Software?
Customer database software allows businesses to collect, store, and manage customer data from various verticals, such as sales, support, and marketing, in a centralized location. This software typically includes features for collecting, organizing, and analyzing customer data, such as contact information, purchase details, demographic information, and more.
By using customer database software, businesses can more effectively track and understand customer behavior, preferences, and needs. They can use this information to improve their product or service, online presence, and customer experience. The software may also include features for customer segmentation, targeted marketing campaigns, and reporting and analytics to help businesses make data-driven decisions.
EngageBay is best suited for small businesses that require a customer management system to manage sales, marketing, and customer support processes.
Why I picked EngageBay: The 360-degree view contact feature in EngageBay's CRM provides a comprehensive snapshot of a contact's interactions, activity history, deals, tasks, and communication history in one place, allowing for better customer management and decision-making.
The 360-degree view contact feature in EngageBay's CRM is great because it provides a holistic view of a contact's engagement with a business, enabling personalized and informed interactions, effective follow-ups, and streamlined workflows.
Another great feature of the software is the tag management feature, which will help you organize contacts and companies into categories, making it easier to segment audiences for targeted marketing campaigns.
EngageBay Standout Features and Integrations
Features include contacts and companies, 360-degree contact view, tag management, appointment scheduling, user activity, email tracking and scheduling, reports dashboard, predictive lead score, email and chat support, segmentations, autoresponders, and live chat.
Integrations include Gmail, Outlook, Office 365, Twitter, Facebook, and Instagram.
Free plan limitations/terms: up to 15 users, 250 contacts, 1000 branded emails, 500 MB file storage.
- Good appointment scheduling feature
- Best for emerging startups
- Provides customer engagement history view
- Limited customer support options
- Limited integrations
Agile CRM is a cloud-based customer relationship management (CRM) software that helps businesses manage their customer interactions and sales processes. The tool provides features such as contact management, marketing automation, sales tracking, and analytics.
Why I picked Agile CRM: The best feature of Agile CRM is the contact management system. The platform allows users to capture, store, and manage customer data in one centralized location, making it easy to access and analyze customer information.
Agile CRM's contact management system offers features such as custom fields, tags, segmentation, and filters that allow businesses to organize their customer data based on specific criteria. The platform also includes automated data entry, which can save businesses time and reduce errors. Additionally, Agile CRM's customizable dashboards and user-friendly interface make it easy for businesses to use and tailor the platform to their specific needs.
Agile CRM Standout Features and Integrations
Features include contacts and companies, custom data fields, lead scoring, unlimited deals, tasks, and documents, appointment scheduling, custom deal milestones, email tracking, 2-way email integration, custom deal milestones, and 2-way telephony.
Integrations include Twitter, Facebook, Google Plus, LinkedIn, Full Contact, Zendesk, ClickDesk, HelpScout, Twilio, SendGrid, and other software options.
Free plan limitations/terms: 10 users, 50,000 contacts, and companies
- Provides extensive customer support and resources
- Affordable pricing options
- Excellent contact management system
- Customer support can be slow to respond at times
- Occasional bugs and glitches
Capsule CRM is an excellent option for small businesses and startups that want to manage their customer relationships and sales processes without having to invest in a paid CRM platform. Capsule CRM will help you manage your customer database, identify sales opportunities, and keep track of communications.
Why I picked Capsule CRM: The contact history feature allows businesses to keep track of all their interactions with a particular customer, including emails, phone calls, meetings, and notes. This feature makes it easy for sales teams to quickly access important information about a customer's history with the company, which can help inform sales strategies and build stronger relationships.
The sales pipeline dashboard provides a visual representation of the sales process, allowing businesses to track deals and opportunities as they move through each stage of the sales cycle. This feature makes it easy to identify bottlenecks, which can help businesses refine their sales strategies and close deals more efficiently.
The free plan of Capsule CRM provides a range of advanced features that are often only available in paid CRM plans, making it an excellent value addition for small businesses on a tight budget. Additionally, the free plan allows for up to two users, making it a great option for small teams or startups with limited staff. The free plan also offers integrations with popular apps like Mailchimp and Zapier, allowing businesses to increase productivity.
Capsule CRM Standout Features and Integrations
Features include contact history, email history, tag management, customized filtered lists, API access, customizable sales milestones, task management, calendar and week view, project management, daily task reminder emails, collaboration features, and sales pipeline dashboard.
Integrations include QuickBooks, Transpond, Zapier, Help Scout, FreeAgent, Paycove, Gmail, Mailchimp, Xero, FreshBooks, and other software options.
Free plan limitations/terms: up to 2 users, 250 contacts, 50MB per account
- Short learning curve
- Easy integration with Google Workspace and Microsoft 365
- Mobile app available for iOS and Android
- Limited to 250 contacts
- Limited sales pipeline customization
Really Simple Systems is a customer database software designed for small and medium-sized businesses (SMBs) that need an easy-to-use and affordable solution for managing their customer data.
Why I picked Really Simple Systems: One standout aspect of Really Simple Systems is its user-friendly interface, which makes it easy for SMBs to quickly get up and running with the software. This ease of use extends to the platform's customization capabilities, which allow businesses to tailor the software to their specific needs without requiring advanced technical knowledge.
It provides businesses with an easy way to manage and organize all of their customer data in one place. The platform's contact management feature allows businesses to create and store contact records, track contact interactions, and manage customer communication history. This makes it easy to stay on top of customer relationships and improve customer engagement.
Another great feature is the lead tracking feature, which allows businesses to capture and track leads as they move through the sales funnel. You can use the software to create custom lead capture forms, assign leads to team members, and track lead progress.
Really Simple Systems Standout Features and Integrations
Features include contact management, pipeline management, opportunity history, sales stages, product lines, tasks and events, document storage, custom reports, customization features, video tutorials, interactive webinars, email, and online chat support.
Integrations include Google Maps.
Free plan limitations/terms: up to 2 users, 100 company records, unlimited contacts, 100 MB document storage
- Built-in reporting capabilities
- Integrations with popular third-party apps
- Great customer support
- Limited customization options
- Mobile app is not as robust
Mailchimp is an email marketing software that allows businesses to manage and communicate with their email leads. It is a popular choice among small and medium-sized businesses, e-commerce stores, and non-profit organizations.
Why I picked Mailchimp: One of the standout features of Mailchimp's customer database is its segmentation capabilities. Businesses can create segments based on subscriber behavior, such as purchase history or email engagement, as well as demographic data like age or location. This allows for highly targeted messaging that is more likely to resonate with each individual subscriber.
Additionally, Mailchimp offers detailed subscriber profiles that include information like contact details, engagement history, and social media activity. This can help businesses better understand their audience and tailor their messaging to their specific interests and preferences.
Overall, Mailchimp's customer database management features are a key component of its email marketing platform, providing businesses with the tools they need to effectively communicate with their audience and drive results.
Mailchimp Standout Features and Integrations
Features include signup forms, marketing CRM, contact management, drag-and-drop landing page creator, marketing calendar, surveys, mobile app, create assistant, marketing tools, content studio, and basic email templates.
Integrations include QuickBooks Online, Shopify, Stripe, Yelp for Business, LiveChat, SimpleTexting, WordPress, Mixpanel, Firebase, LinkedIn, and other software options.
Free plan limitations/terms: 1 audience, up to 500 contacts, email support for 30 days
- Simple interface
- In-depth knowledge base and marketing glossary
- Wide range of integrations
- Limited automation
- Customer support can be improved
Bitrix24 provides a centralized location to store customer information, manage customer interactions, and track sales progress.
Why I picked Bitrix24: Bitrix 24's filtering and sorting feature is a powerful tool that allows businesses to quickly and easily find the information they need within their CRM. With Bitrix24's filtering and sorting feature, users can sort their data by various criteria such as date, name, status, and custom fields. Additionally, users can apply filters to their data to narrow down their search results and find specific information.
Bitrix24 is an all-in-one CRM solution that works well for small and medium-sized businesses. It offers a wide range of features, including customer management, task and project management, and communication tools. Bitrix24 is particularly well-suited for businesses that require collaboration and communication tools, as its built-in social network and communication features make it easy for team members to stay connected and work together.
Additionally, its project management tools allow businesses to manage tasks and projects directly within the CRM platform. The communication tools, including chat and video conferencing, make it easy for team members to collaborate in real-time.
Bitrix24 Standout Features and Integrations
Features include leads, deals, contacts, company quotes, invoices, sales automation, rules and triggers, contact center, marketing, sales intelligence, chats and video calls, online meetings, calendar, drive, and webmail.
Integrations include Gmail, Google Calendar, Google Drive, MS Office, MS Outlook, MS OneDrive, LibreOffice, Dropbox, Box, and Xero, and other software options.
Free plan limitations/terms: unlimited users
- Good communication tools
- Mobile app for both iOS and Android
- Helpful tutorials and training videos
- Complicated interface
- Limited third-party integrations
Friday CRM is a customer relationship management software for Google. It is a customizable platform for managing customer data, sales processes, and workflows.
Why I picked Friday CRM: The contact management feature in Friday CRM is a core aspect of the software and enables businesses to keep track of their customer data in a centralized location. With Friday CRM's contact management feature, businesses can create detailed contact profiles, store information, and track interactions with customers. The feature also includes a search function that allows users to quickly find and retrieve customer data.
What makes Friday CRM's contact management feature great is its simplicity and ease of use. Users can easily add new contacts, update existing ones, and view relevant data all in one place.
Additionally, Friday CRM's customizable workflows allow businesses to create unique processes for managing their customer data, ensuring that the contact management feature works seamlessly with their existing workflows. This focus on simplicity and customization ensures that businesses can manage their contacts and customer data with ease, without getting bogged down in unnecessary complexity or features.
Friday CRM Standout Features and Integrations
Features include a contact database, a mobile app, client database management, client segmentation, client profile customization, sales pipeline, task and calendar management features, and IP telephony integration.
Integrations include Gmail, G Suite, and Calendar.
- Simple interface
- Easy to use
- Customizable workflows
- Limited automation
- Limited reporting
FreeCRM is one of the best cloud-based customer database management providers that has multiple tools for managing customer data and improving sales and marketing efforts. It is designed for small and medium-sized businesses that want an affordable and easy-to-use solution.
Why I picked FreeCRM: One of the standout features of FreeCRM is its customizable dashboard, which allows users to easily view and manage their customer data in real-time. The dashboard can be personalized to suit the specific needs of each user, providing a quick and easy way to access important information.
Overall, FreeCRM is an ideal solution for small and medium-sized businesses that want user-friendly and affordable CRM software that can help them improve customer relationships and grow their business. Its customizable dashboard and robust sales and marketing tools make it a standout option in the CRM market.
FreeCRM Standout Features and Integrations
Features include unlimited storage, contacts, companies, deals, tasks, cases, calls, calendar, documents, reports, and an iOS and Android app.
Integrations are not included.
Free plan limitations/terms: Customer support is not available
- Easy to set up
- Customizable dashboard
- User-friendly interface
- Lacks advanced automation
- Limited customer support
Odoo is an enterprise resource planning (ERP) software, ideal for businesses that require a flexible and adaptable customer database solution. Odoo offers businesses of all sizes the ability to tailor their customer database to meet their specific needs.
Why I picked Odoo: A cool aspect of Odoo is that it integrates a wide range of business functions into a single, unified platform. These include CRM and database management, inventory, accounting, e-commerce, and more. This integration helps to streamline operations and increase efficiency by eliminating the need for multiple standalone systems.
Additionally, since Odoo is modular and customizable, businesses can add or remove functionality as needed, making it a highly flexible solution that can adapt to changing needs over time. Also, the open-source nature of the software makes it highly versatile, so that it meets the unique needs of each business.
Odoo Standout Features and Integrations
Features include a mobile app, lead scoring, live chat, URL trackers, activities and call management, pipeline management, address book, full customer history, email templates, email gateways, VoIP, CRM dashboard, opportunity analysis, and leads analysis.
Integrations include Google Docs, Odoo’s marketing apps, Odoo sales app, and Odoo inventory app. You can also connect through Zapier to unlock more integrations but that may require a separate paid plan.
Free plan limitations/terms: unlimited users, one Odoo app
- Scalable solution
- Offers both cloud-based and on-premise deployment
- Wide range of features
- Occasional bugs or glitches
- Challenging to set up and configure
Freshsales is a powerful customer database software designed specifically for sales teams that need a user-friendly CRM platform to manage their sales and customer relationships. It is part of the Freshworks platform, which also includes solutions for marketing, customer service, and chatbots.
Why I picked Freshsales: Freshsales provides a unified view of contacts by consolidating all customer information into a single, centralized location. This includes information such as contact details, communication history, lead status, and deal history.
The platform also provides advanced search and filtering capabilities, allowing users to quickly and easily find the information they need. Users can search for contacts based on specific criteria, such as location, industry, or job title, and can save custom search filters for future use.
Additionally, users can create custom workflows that trigger actions based on specific criteria, such as lead status or deal value. For example, you can automate several sales tasks, such as sending invoices, lead nurturing with emails, sending reminders, and so on.
Freshsales Standout Features and Integrations
Features include contact management, deal management, account management, chat, email, phone, AI-powered contact scoring, bot sessions, sales sequences, CPQ license, contact lifecycle stages, activity timeline, auto profile enrichment, and custom sales activities.
Integrations include Mailchimp, HubSpot, Asana, Trello, QuickBooks, Google Calendar, PandaDoc, Shiprocket, Aircall, Recharge, and other software options.
Free plan limitations/terms: 3 users, up to 2,000 bot sessions per month, 1 CPQ license
- AI-powered lead scoring
- Strong reporting and analytics capabilities
- Robust feature set
- Free version has limited features
- Limited customization options for the user interface
Best free customer database software for 360 degree view of customers
Free plan available
|From $14.99/month (750 contacts)||Website|
Best free customer database software for small businesses
Freemium version up to 10 users
Best free customer database software for new startups
30 Days Trial
Really Simple Systems
Best free customer database software for customer support, sales, and marketing teams
14-day free trial
Best free customer database software for email marketing
30-day free trial + free plan available
Best free customer database software for small to medium sized businesses
Free plan available
|From $49/month (5 users)||Website|
Best free customer database software for simplicity and ease of use
|Free to use||Website|
Best free customer database software with unlimited storage
|Free to use||Website|
Best free customer database software for a modular solution
15-day free trial
Best free customer database software for unified view of contacts
21-day free trial
- HubSpot CRM
Best free customer database software for inbound marketing and sales teams
- monday sales CRM
Best for custom sales pipelines
- Zoho CRM
Best for ease of use
Best CRM right within Gmail
Best for unlimited users
Best for adding custom data fields
Best CRM with automations
- Vtiger One Pilot
Best for beginners
Best CRM with project management
How I Selected the Best Free Customer Database Software
Perhaps you're wondering how I selected the best free customer database software for this list? To build this list, I evaluated and compared a wide range of free customer database software with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of customer service experience to pinpoint the features that add a lot of value.
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best free customer database software for this article:
Each customer database software will be slightly different but to be included on this list they must have the following functionality.
- Ability to collect and store all manners of customer data
- Ability to sort, filter, and visualize said data to provide actionable insights
Here are some key features of customer database software:
- Contact Management: The ability to store and manage customer contact information, such as names, addresses, phone numbers, and email addresses.
- Sales Management: The ability to track sales leads and deals, manage sales pipelines, and monitor sales performance.
- Unified Customer View: It refers to the ability to consolidate all customer data into a single, unified view. This means that all interactions and transactions with a customer, including purchases, support requests, and marketing interactions, are recorded and accessible in one place.
- Customer Support Management: The ability to manage customer support tickets and track customer interactions.
- Reporting and Analytics: The ability to generate reports and analyze customer data to gain insights into customer behavior and preferences.
Free software usually means a “beginner level” plan and, in saying that, I expect these tools to be easy to use and learn. Free plans often don’t come with specialized training or priority customer serviced access; instead, I look for customer database software with free training resources, like a self-help wiki, video tutorials, and maybe even a user forum.
I looked for software that provides integrations with third-party software and tools so that you can connect it with other tools used in your business. These third-party software can be email marketing software, social media platforms, or accounting software.
Free customer database software still needs to meet the basic needs of its users. In my overviews, I highlight what is free in each one of them and note any limitations. Limitations may include certain features only unlocking on paid accounts, user or data storage limits, or deprioritized access to customer service teams (if access is granted at all).
What are the benefits of customer database software?
Who uses customer database software?
Is there a free Google CRM?
Other Customer Data Software Reviews
Here are some additional software that are in line with customer database management.
- Best Customer Database Software
- Big Data Customer Analytics Software
- CRM For Small Business
- Enterprise CRM Software Solutions
Prioritize Customer Data Management With These Free Tools
In Forbes, Bernard Marr says that customer data is one of the important factors that determines a business’ success. Rightly so, because customer data provides key insights about your customers’ behavior, patterns, and preferences. By collecting and analyzing customer data, you can identify trends, and create strategies to improve the customer experience.
However, new startups and young businesses have limited resources. As a result, customer data management gets pushed down on the priority list. To help you, I created this list of the best free customer database software so that you can easily manage your customer information.
Also, if you’re interested in learning more about how you can manage and use your customer data, then subscribe to The CX Lead Newsletter.