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The Silver Age Of Digital Evolution
Photo of the Sliver Surfer

In praise of cross-generational design teams.

So it turns out that digital hasn't solved world peace, hunger or cured all disease. 

In fact digital itself has almost disappeared. It's become background - a flexible canvas upon which much of our work and lives depend.

So, if digital is now simply part of business as usual, then what we really need aren't all these digital gurus and ninjas and their shiny toys, what we need smart business people: visionaries, leaders, strategists, communicators; creators, problem solvers and the odd hammer or two. The kind of people who can block in that canvas and make something useful, valuable and meaningful out of all this possibility.

Turns out there's some folks out there who fit the bill. You might have spotted them - bright-eyed, silver-haired, whip-smart. The same folks who got shoved to the side in the rush to digital nirvana.

They've seen it, done it and bought the painting.

If you're not already working across functions with diverse teams spanning generations, you're missing a world of wisdom, experience, and serious business smarts.

By Warren Anthony

Warren is a design leader working to improve our experiences with products, services and systems by putting people first. He leads the Experience Design practice at EY Vancouver, working with clients including the City of Vancouver, the Government of Canada and Microsoft. He's an active contributor as part of EY's Global Future Consumer and Future Cities teams. In previous lives he led strategy, UX and digital design teams at DDB London and FCV Vancouver scooping major awards for work with Hasbro, Volkswagen and Philips.

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