Hvis du ser etter alternativer til Keap, opplever du sannsynligvis utfordringer med å håndtere kunderelasjoner på en effektiv måte. Kanskje Keaps funksjoner ikke samsvarer med teamets spesifikke behov, eller du ser etter en løsning som passer bedre til budsjettet eller bransjen din.
Etter min erfaring kan det å finne riktig programvare for håndtering av kunderelasjoner gjøre disse utfordringene betydelig enklere å håndtere ved å organisere arbeidsflyten og forbedre samarbeidet i teamet.
I denne artikkelen deler jeg mine beste anbefalinger for alternativer til Keap og forklarer hva som skiller hvert verktøy fra de andre. Jeg gir deg en objektiv og grundig gjennomgang som hjelper deg med å ta en informert beslutning basert på virksomhetens behov.
Hva er Keap?
Keap er en programvare for håndtering av kunderelasjoner som er utviklet for å hjelpe virksomheter med å administrere kundeinteraksjoner og automatisere salgsprosesser. Den brukes vanligvis av småbedriftseiere, gründere og salgsteam som trenger å skape effektive og personlig tilpassede kundeopplevelser.
Funksjoner som kontaktadministrasjon, e-postmarkedsføring og automatiserte oppfølginger bidrar til å organisere kundedata og forbedre kommunikasjonen. Alt i alt gir Keap en effektiv måte å håndtere kunderelasjoner og utvikle virksomheten på.
Sammenligningstabell for alternativer til Keap
Denne sammenligningstabellen oppsummerer prisopplysningene for mine beste utvalgte alternativer til Keap:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for AI-driven sales capabilities | 21-day free trial | From $9/user/month (billed annually) | Website | |
| 2 | Best all-in-one CRM for startups | Free plan available | From $14.99/user/month | Website | |
| 3 | Best for powerful customer experience automation | 14-day free trial | From $15/month (billed annually) | Website | |
| 4 | Best for sales and marketing integration | 15-day free trial + free demo available | From $12/user/month (billed annually) | Website | |
| 5 | Best for service-based automation | 14-day free trial | From $83/month (billed annually) | Website | |
| 6 | Best for event-based businesses | 14-day free trial + free demo available | From $12/month | Website | |
| 7 | Best for CRM with project tracking | 14-day free trial | From $29/user/month (billed annually) | Website | |
| 8 | Best for email marketing | 14-day free trial + free demo available | From $20/month | Website | |
| 9 | Best for an intuitive all-in-one CRM | Free plan available | From $9/month | Website | |
| 10 | Best for AI-driven outbound sales focus | 14-day free trial + free demo available | From $9/user/month (billed annually) | Website |
Why Trust Our Software Recommendations
6,700+
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Industry experts
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Evaluation factors
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Years
Our team has been testing and reviewing software since 2012. As CX leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Gui DrusinaCreative Director
Tim FisherVP of AI
Anmeldelser av de beste alternativene til Keap
Nedenfor finner du mine detaljerte sammendrag av de beste alternativene til Keap som kom med på kortlisten. Anmeldelsene mine gir en grundig gjennomgang av de viktigste funksjonene, fordelene og ulempene, integrasjonene og ideelle bruksområdene for hvert verktøy, slik at du kan finne det som passer best for deg.
Best for AI-driven sales capabilities- 21-day free trial
- From $9/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Freshsales manages leads, tracks deals, and automates sales processes. Freshsales is a customer relationship management software platform that sales teams use to manage leads, track deals, and automate sales processes. It’s a sales-first CRM that automates lead research and predicts which deals are likely to close, reducing the manual 'triage' work for sales reps.
Why it's a good Keap alternative: Freshsales is better for teams that prioritize outbound calling and pipeline speed. Its traditional and AI-powered predictive lead scoring capabilities enable you to prioritize the most promising leads. With automation tools, it identifies 'at-risk' deals and suggests the next best action, which is much more proactive than Keap’s standard linear reminders.
Standout Features and Integrations:
Features include a built-in phone system for making calls directly from the CRM, customizable sales pipelines to fit your sales process, and visual reports that provide insights into sales performance.
Integrations include Zapier, Mailchimp, QuickBooks, Slack, Trello, Google Drive, Microsoft Outlook, Shopify, Xero, HubSpot, and more.
Pros and Cons
Pros:
- Flexible, visual sales process maps
- Unifies sales and marketing data
- AI-driven insights and lead scoring
Cons:
- Limited customization options on lower-tier plans
- Complex and unintuitive reporting
Learn more about Freshsales:
Best all-in-one CRM for startups- Free plan available
- From $14.99/user/month
Visit WebsiteCustomer Rating:4.7/5
EngageBay integrates marketing, sales, and customer support functionalities. EngageBay is an all-in-one marketing, sales, and service automation platform ideal for small businesses. It helps teams manage customer relationships, automate marketing campaigns, and refine sales processes.
Why it's a good Keap alternative: EngageBay offers an integrated platform that combines marketing, sales, and service automation, making it ideal for small businesses. It includes a built-in help desk and live chat alongside its CRM and marketing automation. While Keap focuses on the 'business office' (phones and invoices), EngageBay focuses on the 'customer journey,' allowing you to manage support tickets and sales deals in the same window where you send your marketing emails.
Standout Features and Integrations:
Features include a landing page builder for creating custom pages without coding, a contact management system to organize customer data, and a helpdesk system to improve customer support efficiency.
Integrations include Zapier, Mailchimp, Shopify, QuickBooks, Stripe, Xero, Twilio, SendGrid, Facebook, LinkedIn, WooCommerce, Slack, and more.
Pros and Cons
Pros:
- Integrates sales tracking with marketing automation
- Quick onboarding
- Competitively priced paid plans
Cons:
- Limited native integrations
- Inconsistent email deliverability
Learn more about EngageBay:
Best for powerful customer experience automation- 14-day free trial
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
ActiveCampaign automates email and sales tasks to improve customer engagement. ActiveCampaign is a customer experience automation platform ideal for small to medium-sized businesses seeking to manage email marketing and sales automation. It helps you improve customer engagement and drive growth through personalized communication.
Why it's a good Keap alternative: ActiveCampaign offers advanced AI-driven marketing features that help you personalize customer interactions. Its predictive sending and machine learning capabilities allow your team to optimize email delivery times and content. The platform's customer experience automation can strategically improve marketing efforts by boosting both engagement and conversion rates.
Standout Features and Integrations:
Features include advanced segmentation for targeting specific audiences, dynamic content personalization to tailor messages, and split testing to evaluate different campaign strategies.
Integrations include Webflow, Wix, Shopify, WordPress, Salesforce, Facebook, Zapier, Stripe, Google Ads, Slack, and more.
Pros and Cons
Pros:
- Strong customer support
- Advanced automation tools and AI-driven features
- Dynamic content personalization
Cons:
- Fragmented tools for invoicing and appointment booking
- Requires setup and technical effort
Learn more about ActiveCampaign:
Best for sales and marketing integration- 15-day free trial + free demo available
- From $12/user/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
Vtiger displays a customizable sales dashboard with pipeline stages, lead trends, and rep performance metrics. Vtiger is a CRM platform for businesses looking to integrate sales and marketing efforts. It helps your team manage customer relationships, automate marketing campaigns, and refine sales processes.
Why it's a good Keap alternative: Vtiger provides a "one view" architecture that links marketing clicks, sales deals, and support tickets into a single timeline—something Keap requires plugins to achieve. It has an AI system that analyzes your emails and calls to tell you which deals are likely to close. It’s the best choice if you need a help desk and inventory management built directly into your CRM without extra monthly fees.
Standout Features and Integrations:
Features include a custom dashboard that provides a visual overview of key metrics, workflow automation to save time on repetitive tasks, and email tracking to monitor communication efficiency.
Integrations include QuickBooks, Mailchimp, Slack, Zapier, Google Workspace, Microsoft Outlook, Xero, Dropbox, and more.
Pros and Cons
Pros:
- Customizable dashboards and email tracking
- Effective lead scoring and workflow automation
- Integrated sales and marketing functionality
Cons:
- Limited suitability for very large teams
- Steep learning curve
Learn more about Vtiger:
Best for service-based automation- 14-day free trial
- From $83/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
Ontraport manages contacts, messaging, and service workflows in one system. Ontraport is a marketing and business automation platform for teams that need one system to manage contacts, messaging, and service delivery. Service providers can consolidate their workflows, follow-ups, and client steps.
Why it's a good Keap alternative: Ontraport is the best alternative for businesses with complex data needs. It can build service paths that move people through each stage of your process without extra manual work. The automation maps track client steps from onboarding to delivery. Custom objects tailor data to your service's day-to-day operations. These tools give you a more service-focused setup than what Keap offers.
Standout Features and Integrations:
Features include tools for building pages, so your team can collect leads and bookings in one spot. You can use the membership tools when you need to provide gated content to clients. There are also payment features to handle orders and subscriptions inside the platform.
Integrations include Stripe, PayPal, Shopify, WordPress, Zapier, Facebook Lead Ads, Twilio, Google Calendar, QuickBooks Online, and more.
Pros and Cons
Pros:
- Accommodates expanding teams and ongoing work
- Clear workflow and flow-building tools
- Flexible data handling for services
Cons:
- No dedicated project management module
- Complex setup for advanced use cases
Learn more about Ontraport:
Best for event-based businesses- 14-day free trial + free demo available
- From $12/month
Visit WebsiteCustomer Rating:4.2/5
Constant Contact provides tools to create, send, and track email campaigns. Constant Contact is an email and digital marketing platform for teams that need straightforward tools to send messages and grow their contact lists. It's ideal for marketers who want an easy way to create emails, run automations, and track results.
Why it's a good Keap alternative: Constant Contact is the best alternative for event-based businesses. It has a native event engine that manages ticket sales and registrations. The drag-and-drop editor helps your team quickly develop and dispatch outreach efforts without the hindrance of complex tools or technical hurdles. Basic automations allow you to follow up with people without adding extra steps.
Standout Features and Integrations:
Features include tools for social posting, so your team can handle more outreach from a single place. You can manage event sign-ups to collect registrations and send reminders. There are also landing page tools that help you quickly bring in new contacts.
Integrations include Shopify, WooCommerce, Canva, Vimeo, Eventbrite, Salesforce, Stripe, Squarespace, and more.
Pros and Cons
Pros:
- Scalable for growing outreach
- User-friendly workflow for small teams
- Fast and simple setup
Cons:
- Basic customization and reporting
- Limited support for advanced automation
Learn more about Constant Contact:
Best for CRM with project tracking- 14-day free trial
- From $29/user/month (billed annually)
Visit WebsiteCustomer Rating:4.2/5
Insightly unifies contact, sales, and project tracking for smooth transitions. Insightly is a CRM platform for teams that need one place to manage contacts, sales activity, and project work. It's ideal for companies that want to integrate customer data and track post-sale projects.
Why it's a good Keap alternative: Insightly enables you to run your sales workflows and project steps in the same system without moving data around. With the project boards, your team can track tasks, milestones, and delivery as soon as a deal closes. Linked records keep every detail connected, so you don't lose context when work shifts from sales to delivery. This setup gives you clearer project tracking than what you'd get from Keap.
Standout Features and Integrations:
Features include tools for building dashboards so your team can watch progress in real time. You can automate simple workflows to cut out repetitive steps. There are also customization options that let you adjust fields and layouts to fit how you track work.
Integrations include Google Workspace, Microsoft 365, Slack, QuickBooks Online, Xero, Mailchimp, Dropbox, Evernote, PandaDoc, and more.
Pros and Cons
Pros:
- Clear and structured workflow setup
- Flexible layout and task tracking
- Affordable pricing
Cons:
- Marketing automation requires an additional cost
- Constrained workflows
Learn more about Insightly:
Best for email marketing- 14-day free trial + free demo available
- From $20/month
Visit WebsiteCustomer Rating:4.3/5
Mailchimp creates, sends, and analyzes email campaigns for effective engagement. Mailchimp is a marketing automation platform focused on visual brand consistency and e-commerce integrations. While it has added CRM features, it’s primarily a tool for businesses that prioritize email aesthetics and newsletter engagement over complex back-office automation.
Why it's a good Keap alternative: Mailchimp excels in email marketing with features such as customizable email templates and advanced analytics. The platform's email automation tools help you send targeted campaigns based on customer behavior. These features make it a strong choice if your business wants to strengthen its email marketing efforts.
Standout Features and Integrations:
Features include an email builder to simplify professional email creation, audience segmentation for targeted messaging, and reporting tools that provide insights into campaign performance.
Integrations include Shopify, WooCommerce, WordPress, Salesforce, Wix, Square, QuickBooks, Zapier, Gravity Forms, Facebook, and more.
Pros and Cons
Pros:
- Integrated marketing and reporting tools
- Powerful audience segmentation
- Advanced automation features
Cons:
- Limited list structuring
- Pricing can scale steeply
Learn more about Mailchimp:
Brevo’s dashboard shows recent campaigns, total contacts, and new contacts. Brevo (formerly Sendinblue) is a digital marketing platform for small and medium-sized businesses, offering tools for email marketing, SMS campaigns, and chat. It helps you create personalized marketing messages and manage customer relationships across multiple channels.
Why it's a good Keap alternative: Brevo is the best high-volume Keap alternative because it charges primarily for email volume rather than penalizing you for growing your contact list. It features a unified conversation inbox where your team can manage WhatsApp, SMS, and Email in a single thread. It’s the ideal choice for businesses that want to move away from expensive, contact-based pricing while adding modern mobile channels like WhatsApp into their automated journeys.
Standout Features and Integrations:
Features include a drag-and-drop email editor that simplifies email creation, advanced segmentation for targeted messaging, and real-time reporting to track campaign performance.
Integrations include Shopify, WooCommerce, WordPress, BigCommerce, HubSpot, Salesforce, Triple Whale, Zapier, PrestaShop, Stripe, and Google Analytics, and more.
Pros and Cons
Pros:
- Advanced audience segmentation options
- Effective automation workflows
- Strong multichannel SMS marketing capabilities
Cons:
- Removing the Brevo logo costs extra
- Limited advanced CRM features
Learn more about Brevo:
10Best for AI-driven outbound sales focusClose
- 14-day free trial + free demo available
- From $9/user/month (billed annually)
Close automates call and meeting notes, emails, and follow-ups. Close is a CRM that enables sales teams to manage leads, track sales activities, and automate outreach. It helps your team increase productivity and close deals faster, thanks to built-in calling and email capabilities.
Why it's a good Keap alternative: Close is the best alternative for outbound-heavy teams. While Keap is built for inbound marketing (forms and nurturing), Close is built for aggressive prospecting. Its predictive dialer and email sequences help you reach more prospects. The platform's focus on communication tools helps you engage with leads.
Standout Features and Integrations:
Features include a built-in calling system for making and tracking calls, customizable pipelines that fit your sales process, and a lead management tool for organizing and prioritizing leads.
Integrations include Zapier, Slack, HubSpot, Asana, Calendly, Zoom, Google Workspace, Microsoft Outlook, and more.
Pros and Cons
Pros:
- Advanced email sequences
- Built-in calling and communication tools
- Customizable sales pipelines
Cons:
- Limited sales funnel on lower pricing plans
- No native marketing features
Learn more about Close:
Andre alternativer til Keap
Her er noen flere alternativer til Keap som ikke kom med på kortlisten min, men som likevel er verdt å sjekke ut:
- 11RemarketyBest for e-commerce marketing automation
- 12Salesforce Marketing CloudBest for large-scale customer journeys
- 13NutshellBest for small business CRM
- 14EnchargeBest for SaaS businesses
- 15FlodeskBest for design-focused email marketing
- 16PipedriveBest for customizable CRM software
- 17OmnisendBest for e-commerce email campaigns
- 18Zoho CRMBest for customizable CRM solutions
- 19HighLevelBest for agency management
- 20BiginBest for small business pipelines
- 21CompanyHubBest for sales automation simplicity
How I Evaluate Keap Alternatives
I evaluate Keap alternatives in two layers: first, whether a tool covers CRM, marketing automation, and pipeline basics, then what sets it apart for service businesses or lean sales teams.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Integrated CRM: I check whether contacts, tags, notes, and interaction history live in one place so your team can segment a list by purchase behavior or lifecycle stage without exporting to a spreadsheet.
- Marketing Automation: The workflow builder matters here—I look for multi-step sequences with branching logic, like sending a different follow-up based on whether a lead opened your initial email or clicked a booking link.
- Email Campaigns & Analytics: Beyond broadcast sends, I evaluate whether you can build branded templates, A/B test subject lines, and view open and click data tied back to individual contact records.
- Sales Pipeline Management: I look at how deals move through stages—whether you can customize pipelines for different services, assign tasks to reps, and automate stage changes when a prospect completes a form or books a call.
- Payments & Invoicing: Sending an invoice and collecting payment should connect directly to a contact record. I check for quote-to-invoice workflows, recurring billing options, and supported payment gateways.
- Appointment Scheduling: A built-in or deeply embedded booking tool that writes back to the CRM is what I look for, especially automated confirmations and reminders triggered the moment a prospect schedules.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
SMS and multi-channel outreach is a big differentiator—I look for tools that let you trigger an SMS reminder from the same workflow that sends your email drip, rather than stitching together separate platforms. Native landing page and form builders also matter because they feed leads straight into the CRM without a third-party connector. For businesses selling products or services online, built-in e-commerce features like order management and post-purchase automations save you from bolting on a separate storefront.
Beyond Features
Pricing transparency is one of the first things I evaluate. Some Keap alternatives tier by contact count, while others charge per user—knowing which model fits your team size and list growth trajectory saves you from surprise costs down the road. I also consider the integration ecosystem, particularly native connections to tools like QuickBooks, Stripe, and Zapier that small businesses already rely on. Time-to-value matters too: I look for migration support, pre-built templates, and onboarding resources that get a lean team running without hiring a consultant.
Hvorfor se etter et alternativ til Keap?
Selv om Keap er et godt valg for programvare for håndtering av kunderelasjoner, er det flere grunner til at noen brukere ser etter alternative løsninger. Du kan være på utkikk etter et alternativ til Keap fordi:
- Du trenger mer avanserte automatiseringsfunksjoner
- Teamet ditt trenger bedre integrasjonsmuligheter
- Du ønsker en løsning som er mer budsjettvennlig
- Virksomheten din vokser og trenger fleksible løsninger
- Du trenger lokalisert brukerstøtte for regionen din
Hvis noe av dette høres kjent ut, har du kommet til rett sted. Listen min inneholder flere alternativer for programvare for håndtering av kunderelasjoner som passer bedre for team som står overfor disse utfordringene og ser etter alternativer til Keap.
Viktige funksjoner i Keap
Her er noen av de viktigste funksjonene i Keap, slik at du kan sammenligne hva alternative løsninger tilbyr:
- Markedsføringsautomatisering: Automatiser markedsføringsoppgaver for å spare tid og øke effektiviteten.
- Salgsautomatisering: Optimaliser salgsprosessene for å hjelpe teamet ditt med å avslutte avtaler raskere.
- Håndtering av potensielle kunder: Samle inn og organiser potensielle kunder for enkel tilgang og oppfølging.
- E-post- og tekstmarkedsføring: Nå kundene gjennom flere kanaler.
- Timebestilling: Forenkle bestilling og håndtering av kundemøter.
- Fakturering: Opprett og send fakturaer for å forenkle fakturabehandlingen.
- Rangering av potensielle kunder: Prioriter potensielle kunder basert på engasjement for å fokusere innsatsen effektivt.
- Segmentering: Del kundene inn i grupper for personlig tilpassede markedsføringsaktiviteter.
- Datainnsikt: Tilby analyser som hjelper teamet ditt med å ta informerte beslutninger.