10 beste programvarer for Net Promoter Score & undersøkelsesverktøy i 2026

By
Tim Fisher

We review tools independently, and commissions help fund our testing. See our transparency policy, our methodology, or suggest a tool.

Som CX-spesialist har jeg evaluert den beste programvaren for Net Promoter Score for å hjelpe deg med å samle inn tilbakemeldinger og øke kundetilfredsheten og -lojaliteten.

Programvare for Net Promoter Score (NPS) hjelper CX-team med å samle inn, analysere og følge opp kundesentiment på en måte som skaper forretningsverdi. Hvis du undersøker verktøy for NPS-undersøkelser, er det sannsynlig at dataene dine føles upålitelige, at du samler inn poengsummer uten å klare å gjøre dem handlingsrettede, eller at du sitter fast i et limbo med undersøkelsessøppel. Kanskje du er under press for å knytte tilbakemeldinger til inntekter.

Etter mer enn ti år innen CX har jeg sett hvor lett tilbakemeldinger kan bli begravd, feiltolket eller ignorert. Den riktige programvaren sender ikke bare ut undersøkelser; den hjelper deg med å lukke loopen og avdekke innsikt som gir grunnlag for beslutninger om kundebevaring, vekst og produktutvikling.

I denne artikkelen har jeg gjennomgått den beste NPS-programvaren og undersøkelsesverktøyene for å hjelpe deg med å samle inn tilbakemeldinger i stor skala, identifisere risiko for kundefrafall tidlig og forbedre kundelojaliteten. Enten du nettopp har begynt eller ønsker å erstatte et verktøy som ikke leverer som det skal, finner du praktiske anbefalinger basert på erfaring her.

Hva er NPS-programvare?

Programvare for Net Promoter Score (NPS) er et verktøy som samler inn og analyserer kundetilbakemeldinger for å beregne hvor mange kunder som aktivt anbefaler merkevaren, produktene eller tjenestene dine. Den brukes til å måle sentiment, identifisere trender og forbedre kundeopplevelsen på viktige kontaktpunkter.

NPS-verktøy lar deg analysere kundelojalitet og merkevarens generelle helsetilstand over tid.

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Our team has been testing and reviewing software since 2012. As CX leaders ourselves, we know how difficult—and important—it is to choose the right software.

For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.

Our reviews reflect our human editorial judgment, not a sales pitch.

Sammenligningstabell for programvare for Net Promoter Score

Denne sammenligningstabellen oppsummerer grunnleggende detaljer om hvert av mine beste utvalg av NPS-programvare.

1Best for multi-channel NPS survey distributionFree demo availablePricing upon requestWebsite
2Best for customer journey tracking with NPS14-day free trialPricing upon requestWebsite
3Best NPS survey building with AIFree plan availableFrom $19/month (billed annually)Website
4Best for customizable NPS beyond simple surveys7-day free trialFrom $26.25/user/month (billed annually)Website
5Best NPS surveys with integrated workflows10-day free trialFrom $114/month (billed annually)Website
6Best for in-app NPS with session replay contextFree plan availableFrom $29/month (billed annually)Website
7Best for engaging mobile surveysFree plan availableFrom $19/monthWebsite
8Best for custom-triggered NPS surveysFree plan availableFrom $25/monthWebsite
9Best net promoter score software with a free planFree plan availableFrom $30/user/month (billed annually)Website
10Best NPS software for translating your surveys into different languagesFree trial for up to 100 responsesFrom $49/month/up to 300 responsesWebsite

Oversikt over de 20 beste NPS-programvarene

Her er korte beskrivelser av hvert av mine 20 beste valg av programvare for Net Promoter Score, som viser hva hvert system gjør best, i tillegg til skjermbilder som viser noen av funksjonene. Hvis du ønsker enda flere alternativer å vurdere, har jeg også inkludert flere bonusalternativer nedenfor.

  1. Best for multi-channel NPS survey distribution
    • Free demo available
    • Pricing upon request
    Visit Website
    Customer Rating:4.7/5
    Sogolytics screenshot
    Users can monitor customer satisfaction in real-time with Sogolytics' dynamic dashboard, featuring detailed NPS metrics and insightful analytics.

    Sogolytics is an advanced online survey and feedback management platform designed to help businesses gather valuable insights through various forms of surveys. It offers a comprehensive solution for creating, distributing, and analyzing surveys, enabling organizations to make data-driven decisions.

    Why I picked Sogolytics: Sogolytics stands out with its robust features tailored specifically for NPS tracking and analysis. The platform allows for the creation of customized NPS surveys that can be distributed through multiple channels. It also offers real-time reporting and analytics, enabling businesses to monitor their NPS in real time and act on the feedback quickly. The ability to segment respondents based on their NPS ratings helps organizations identify promoters, passives, and detractors, allowing for targeted follow-ups and personalized engagement strategies​

    Sogolytics Standout Features and Integrations:

    Features include advanced survey logic, multi-channel distribution, real-time analytics, automated reminders, customizable survey templates, anonymous survey options, sentiment analysis, quiz creation tools, and detailed reporting.

    Integrations include Salesforce, Zapier, Google Analytics, Slack, Microsoft Teams, HubSpot, and Mailchimp.

    Pros and Cons

    Pros:

    • Robust analytics and segmentation for action-oriented insights
    • Multi-channel distribution covers mobile, email, web
    • Strong logic and branching for complex surveys

    Cons:

    • Some advanced features require considerable setup time
    • Interface layout can feel cluttered and outdated
    Learn more about Sogolytics:
  2. Best for customer journey tracking with NPS
    • 14-day free trial
    • Pricing upon request
    Visit Website
    Customer Rating:4.7/5
    Zonka Feedback screenshot
    Ask questions in plain language and get instant answers from your customer feedback with Zonka Feedback AI.

    Zonka Feedback is an AI-powered NPS and customer feedback platform that combines multichannel survey distribution, real-time score calculation, closed-loop workflows, and AI-driven thematic analysis across email, SMS, web, in-app, and offline touchpoints.

    Who Is Zonka Feedback Best For?

    Zonka Feedback suits CX and customer success teams at small to mid-sized businesses that need to run NPS programs across multiple touchpoints and close the feedback loop quickly.

    Why I Picked Zonka Feedback

    Zonka Feedback earns its spot as one of the best on my shortlist because of how well it maps NPS scores to specific moments in the customer journey. I particularly like the contact and user journey tracking feature, which lets me see exactly where in the lifecycle a score was given, whether at onboarding, renewal, or post-support. NPS Impact Analysis then shows me which journey stages are driving detractor responses, so I know exactly where to focus first.

    Zonka Feedback Key Features

    • AI text analytics: Automatically surfaces common themes and sentiment from open-text NPS responses.
    • Multi-language survey engine: Allows users to create and deliver surveys in multiple languages.
    • Role-based dashboards: Provides distinct analytics views and permissions for executives, managers, and frontline users.
    • Native CRM and helpdesk integrations: Connects directly with tools like Salesforce, HubSpot, Zendesk, and Intercom to sync NPS data.

    Zonka Feedback Integrations

    Zonka Feedback offers native integrations with Salesforce, HubSpot, Zendesk, Intercom, Freshdesk, Jira, Slack, Microsoft Teams, Google Sheets, and Mailchimp. It also supports Zapier and provides an API for custom integrations.

    Pros and Cons

    Pros:

    • Supports kiosk and offline survey collection
    • Built-in AI for open-text feedback analysis
    • Maps NPS scores to specific customer journeys

    Cons:

    • Advanced feature setup carries learning curve
    • Reporting customizations can be limited for teams
    Learn more about Zonka Feedback:
  3. Best NPS survey building with AI
    • Free plan available
    • From $19/month (billed annually)
    Visit Website
    Customer Rating:4.4/5
    SurveySparrow screenshot
    SurveySparrow collects CX data, conveys it into easy-to-read charts and graphs, and delivers an NPS.

    SurveySparrow offers a dynamic Net Promoter Score software solution that caters to a diverse range of industries. This tool is particularly appealing to organizations looking to enhance customer loyalty and satisfaction through customizable surveys and real-time data analytics. Whether you're in healthcare, education, retail, or any other sector, SurveySparrow provides the resources needed to understand and improve customer experiences by integrating with existing systems and offering a user-friendly interface for continuous engagement.

    Why I Picked SurveySparrow

    I picked SurveySparrow for its AI-powered survey feature, which stands out in the realm of Net Promoter Score software. This feature allows you to create customizable surveys efficiently, generating up to 10 questions in seconds, and catering to various formats like multiple-choice and open-ended questions. The integration with CRM systems facilitates deeper data analysis, enabling your team to derive actionable insights from customer feedback. Additionally, its multichannel sharing options make it easier to reach your audience, ensuring that you gather comprehensive feedback that can drive meaningful improvements in customer satisfaction.

    SurveySparrow Key Features

    In addition to its AI-powered survey capabilities, SurveySparrow offers a range of features that make it a versatile choice for Net Promoter Score software.

    • Conversational Surveys: Transform surveys into engaging, conversational experiences to increase response rates and gather more insightful feedback.
    • Executive Dashboard: Visualize survey data using various chart types to gain a deeper understanding of customer feedback and trends.
    • Ticket Management: Convert survey responses into actionable tasks, allowing your team to prioritize and address customer feedback effectively.
    • Workflows & Automations: Streamline processes by automating actions based on survey responses, ensuring timely follow-ups and task completion.

    SurveySparrow Integrations

    Integrations include Salesforce, HubSpot, Zendesk, Mailchimp, Slack, Google Sheets, Microsoft Teams, Intercom, Freshdesk, and Shopify.

    Pros and Cons

    Pros:

    • Integrates smoothly with CRM and collaboration tools
    • Embedded NPS flows within product or UX contexts supported
    • Conversational survey format tends to boost NPS response rates

    Cons:

    • Logic complexity can confuse non-technical users initially
    • Analytics depth—especially for large-scale NPS programmes—is limited
  4. Best for customizable NPS beyond simple surveys
    • 7-day free trial
    • From $26.25/user/month (billed annually)
    Visit Website
    Customer Rating:4.4/5
    Alchemer screenshot
    The Alchemer dashboard displays Net Promoter Score rankings by brand across all product lines with corresponding market share percentages by category.

    Alchemer offers a flexible platform for teams that need to gather, analyze, and act on customer feedback through net promoter score surveys. It’s well-suited for organizations that want to customize survey workflows and integrate feedback into their existing business systems. If you’re looking for a solution that adapts to complex requirements and supports advanced reporting, Alchemer is worth considering.

    Who Is Alchemer Best For?

    Alchemer is a good fit for mid-sized to large organizations that need advanced survey customization and integration capabilities to support customer experience, product, or operations teams.

    Why I Picked Alchemer

    When I need net promoter score software that connects easily with the rest of my tech stack, Alchemer stands out for its extensive integration options. With support for over 400 business systems, I can automate the flow of NPS data into CRM, marketing, and analytics platforms without manual work. This level of connectivity means I can trigger follow-up actions or alerts based on NPS responses in real time. I also appreciate that Alchemer’s integrations help centralize feedback, making it easier to share insights across teams.

    Alchemer Key Features

    Some other features in Alchemer that support NPS programs include:

    • NPS survey templates: Pre-built templates let you launch net promoter score surveys quickly and customize them to fit your brand.
    • Role-based access controls: Assign permissions to users based on their role, ensuring sensitive feedback data is only accessible to the right team members.
    • Automated survey distribution: Schedule and send NPS surveys through multiple channels, including email, SMS, and web links.
    • Advanced reporting dashboards: Visualize NPS trends and segment results by customer group, product, or region for deeper analysis.

    Alchemer Integrations

    Integrations include Salesforce, Microsoft Dynamics 365, HubSpot, Zendesk, Slack, Power BI, Tableau, Snowflake, Marketo, and Google Sheets.

    Pros and Cons

    Pros:

    • Real-time NPS response tracking and alerts
    • Advanced survey logic and branching options
    • SAML 2.0 single sign-on for secure access

    Cons:

    • Survey customization can be complex for new users
    • Some advanced analytics require higher-tier plans
  5. Best NPS surveys with integrated workflows
    • 10-day free trial
    • From $114/month (billed annually)
    Visit Website
    Customer Rating:4.6/5
    Survicate screenshot
    Reach your customers on the web or mobile.

    Survicate is an online survey tool for measuring NPS, CSAT, CES, and other customer service variables. It has customizable surveys that allow you to change the colors, fonts, and layouts and brand your survey to make it unique. You can use Survicate to automate surveys using customer behaviors like exit intents, length of website visits, and website scrolling speed.

    Why I picked Survicate: Understanding your NPS data can guide you on how to improve your products and services, and Survicate has a built-in analytics feature to help you. It lets you view the NPS completion rates on different channels, knowing which channels are not eliciting customer responses. Additionally, Survicate's integrated workflows automate NPS data collection and follow-up actions by triggering surveys, segmenting respondents based on their scores, and integrating feedback into CRM, email, or task management tools.

    Standout Features and Integrations:

    Standout features include a range of survey distribution methods, encompassing link sharing, email, and embedded forms. In addition, Survicate offers question-branching logic that helps to create a personalized, targeted survey experience. 

    The software also includes a Feedback Hub where all collected feedback can be viewed in a single location, helping team members analyze the data and draw actionable conclusions. 

    Integrations include Mailchimp, Marketo, Microsoft Teams, and Google Analytics.

    Pros and Cons

    Pros:

    • Allows embedding surveys inside products or websites for context
    • Strong segmentation and filtering help analyse NPS results
    • Multi-channel NPS support reaching users via web/email/app

    Cons:

    • Some analytics visualisation options feel basic
    • Advanced logic and custom workflows require setup effort
    Learn more about Survicate:
  6. Best for in-app NPS with session replay context
    • Free plan available
    • From $29/month (billed annually)
    Visit Website
    Customer Rating:4.8/5
    Userback NPS dashboard showing survey responses, impressions, overall NPS score, promoters, passives, detractors, and individual customer feedback.
    Userback helps teams run NPS surveys and analyze responses, promoter segments, and customer feedback from one dashboard.

    Userback is a product feedback platform that combines in-app NPS, CSAT, and CES surveys with session replay, AI-powered feedback analysis, and automated closed-loop workflows.

    Who Is Userback Best For?

    Userback is a strong fit for product teams that want to collect in-app NPS alongside session replay, so they can see exactly what users experienced before submitting a score.

    Why I Picked Userback

    Userback earns its spot on my shortlist because it pairs in-app NPS surveys with session replay, so when a user scores your product a 3, you can watch exactly what they experienced before submitting that score. I love how behavioral targeting lets you trigger the NPS survey at a specific in-app moment, like after a user completes a key workflow, rather than blasting it to your entire list. The AI-powered feedback automation then routes detractor responses to the right team member automatically, with status updates synced back to tools like Jira or Slack.

    Userback Key Features

    • NPS, CSAT, and CES survey templates: Pre-built survey templates for all three major satisfaction metrics, each with a standard rating scale and a follow-up open-text question.
    • Behavioral and event-based survey triggers: Surveys can be triggered by specific in-app events, user segments, page targets, or device type to reach the right users at the right moment.
    • AI feedback categorization and routing: AI automatically tags incoming responses by theme and sentiment, then routes them to the right team member with configurable due dates.
    • Bi-directional integration sync: Status updates flow two ways between Userback and connected tools like Jira, ClickUp, and Linear, keeping feedback resolution visible across your stack.

    Userback Integrations

    Userback offers 20+ native integrations, including Zendesk, Intercom, Jira, Slack, ClickUp, Linear, and Microsoft Teams, plus REST API, webhooks, and Zapier.

    Pros and Cons

    Pros:

    • AI routes detractor feedback to teams
    • Behavioral targeting for in-app NPS prompts
    • Combines NPS surveys with session replay

    Cons:

    • NPS surveys are not available on the free plan
    • No native email or SMS survey delivery
  7. Best for engaging mobile surveys
    • Free plan available
    • From $19/month
    Visit Website
    Customer Rating:4.5/5
    SurveyLegend screenshot
    SurveyLegend allows you to drag and drop a multitude of question types into an attractive template.

    SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. Its emphasis on mobile-ready design and interactive elements positions it as a suitable choice for conducting engaging surveys on mobile devices, catering to the increasing number of users who prefer to interact with content on-the-go.

    Why I picked SurveyLegend: I selected SurveyLegend due to its user-friendly interface that simplifies the creation of surveys that are visually appealing and engaging on both desktop and mobile devices. What distinguishes SurveyLegend is its emphasis on design aesthetics, allowing for the creation of branded surveys with a variety of question types and fields, such as picture selection and file uploads. I believe SurveyLegend is best for engaging mobile surveys because of its mobile optimization, which ensures a smooth experience for respondents using their smartphones or tablets, thereby potentially increasing response rates and the quality of feedback received.

    Standout Features and Integrations:

    Features include elegant pre-designed templates, language localization, offline survey collection, and extensive customization options, including custom branding and question formatting, conditional logic, and customizable buttons and icons.

    Integrations include Google Drive, Dropbox, Mailchimp, and Salesforce, as well as social media platforms like Facebook and Twitter for survey sharing.

    Pros and Cons

    Pros:

    • Clear UI supports users with minimal survey experience
    • Quick to set up simple NPS surveys with style
    • Highly visual and mobile-responsive survey experience for NPS

    Cons:

    • Scale and role-governance features less mature
    • Logic, branching and segmentation limited
    Learn more about SurveyLegend:
  8. Best for custom-triggered NPS surveys
    • Free plan available
    • From $25/month
    Visit Website
    Customer Rating:4.7/5
    Mouseflow screenshot
    Mouseflow allows you to choose from free text, rating scale NPS, and multiple choice to conduct surveys.

    Mouseflow is a comprehensive analytics tool designed to provide deep insights into user behavior on websites. It offers a variety of features, including session replay, heatmaps, funnels, form analytics, and user feedback tools. By capturing user interactions and visualizing them through reports and recordings, Mouseflow enables businesses to understand how visitors navigate their websites.

    Why I picked Mouseflow: The tool allows for the creation of custom-triggered surveys that can be strategically placed at different touchpoints in the user journey. It allows for various types of surveys including NPS, multiple choice, free text, and rating scales, ensuring businesses can gather precise and contextual feedback, directly contributing to an accurate Net Promoter Score (NPS). 

    Mouseflow Standout Features and Integrations:

    Features that complement Mouseflow's user feedback tools include session replay, which allows businesses to watch recordings of individual user sessions, and heatmaps, which offer a visual representation of user engagement, highlighting the most and least interacted with areas of a webpage. 

    Integrations include HubSpot, AB Tasty, Convert Experiences, BigCommerce, WooCommerce, Google Analytics, Google Tag Manager, Zendesk, Omniconvert, Adobe Target, Shopify, Intercom, WordPress, and others.

    Pros and Cons

    Pros:

    • Combines behavior analytics (heatmaps, session replays) with feedback tools
    • Users report it helps uncover ‘why’ behind low NPS scores
    • Good for embedding NPS and feedback widgets where UX matters.

    Cons:

    • Survey/feedback modules lacking advanced features
    • Setup and filtering can get complex for non-analyst teams
  9. Best net promoter score software with a free plan
    • Free plan available
    • From $30/user/month (billed annually)
    Visit Website
    Customer Rating:4.6/5
    SurveyMonkey screenshot
    Simple NPS questions to track customer satisfaction.

    SurveyMonkey is a comprehensive survey tool that offers a free plan with out-of-the-box surveys to get you started. Under their free plan, you can create a survey with up to 10 questions and collect up to 100 responses per survey.

    Why I picked SurveyMonkey: Their free plan includes a lot of helpful features that you need to pay for in other survey tools, including skip logic, data exports, a selection of question types, basic analysis & reporting features, and simple visuals to help you digest your data more easily. You can view summary statistics such as response counts and percentages.

    I also like the fact that you can integrate SurveyMonkey's net promoter score software with Salesforce to enrich your Salesforce dashboard by incorporating NPS calculations.

    SurveyMonkey Standout Features and Integrations:

    SurveyMonkey is an excellent net promoter score software because it allows you to prompt customers to provide real-time feedback after using your product. You can integrate SurveyMonkey into your website to gauge NPS without disrupting customers’ shopping experience. SurveyMonkey also lets you target a customer demographic to get the NPS of a specific customer group.

    Using SurveyMonkey, you can also collect metadata on website users like browser type, location, and device to help you optimize customers’ online experience.

    Integrations include Slack, Microsoft Teams, Akita, Freshservice, HubSpot, Zendesk, Google Sheets, Google Analytics, Adobe Analytics, A/B Tasty, Zoho CRM, Gainsight, and Salesforce.

    Pros and Cons

    Pros:

    • Strong logic branching and analytics for NPS plus beyond
    • Easy distribution via web link, email invite or panel
    • Massive template and question-type library

    Cons:

    • Interface designed for general use rather than NPS workflows
    • Free plan very limited in survey depth and analytics
  10. Best NPS software for translating your surveys into different languages
    • Free trial for up to 100 responses
    • From $49/month/up to 300 responses
    Visit Website
    Customer Rating:4.8/5
    SatisMeter screenshot
    Track how many promoters, passives, and detractors you have.

    SatisMeter is a feedback collection tool to gauge customer satisfaction throughout multiple touchpoints. It has pre-built templates allowing you to quickly launch surveys for CES, NPS, CSAT, or PMF. You can use SatisMeter to create automated recurring surveys to help you save time while continuously gauging customer satisfaction.

    Why I picked SatisMeter: Not all customers speak or read English, and SatisMeter is the best NPS software for you if you want to translate your surveys into different languages. SatisMeter automatically translates surveys depending on the language settings of the device your customers are using so you can survey customers with different nationalities and language preferences. You can also manually translate a survey to target specific customer demographics.

    SatisMeter Standout Features and Integrations:

    Recently added features include per-project user permissions, the option to select multiple responses, new data filters per quarter, a Survey Delay trigger feature, a survey event trigger, and an overlay pop-up.

    Integrations are available with other customer satisfaction tools, including Salesforce, CustomerGauge, Bigcommerce, Productboard, and Slack. You can connect SatisMeter to a paid Zapier account to access premium apps.

    Pros and Cons

    Pros:

    • Easy to embed surveys in apps or via web links
    • Users praise rapid support responses and platform updates
    • Clean tool for tracking NPS, CSAT and feedback in real-time

    Cons:

    • Tagging and issue classification features are missing
    • Advanced segmentation/custom report building feels limited
    Learn more about SatisMeter:

Andre alternativer for programvare for Net Promoter Score

Her er noen flere programvarer for NPS-undersøkelser som ikke kom med på topplisten, men som likevel er verdt å undersøke. Du kan bruke hvilket som helst av disse NPS-systemene til å nå kunder på viktige kontaktpunkter i samhandlingen deres med hele organisasjonen din.

  1. 11
    NicereplyBest lightweight option for user-friendly NPS software
  2. 12
    ProProfs Survey MakerBest for polls, popups, sidebar, and in-app surveys.
  3. 13
    PodiumBest for contextual feedback, like which channel respondents come from
  4. 14
    SprigBest for capturing and analyzing customer feedback at scale with AI
  5. 15
    CustomerSureBest NPS software for accessing multiple feedback channels: email, SMS, in-app, and in-website
  6. 16
    OrbitricsBest for optional open-ended questions after the NPS
  7. 17
    InputKitBest NPS software for small companies and start-ups
  8. 18
    JotformBest for B2B companies wanting to quickly build and deploy NPS surveys
  9. 19
    UserGuidingBest for collecting real-time insights
  10. 20
    Product FruitsBest user onboarding software that includes NPS and in-app surveys
  11. 21
    VelarisBest for automated feedback collection
  12. 22
    InformizelyBest customizable email surveys.
  13. 23
    BazaarvoiceBest sample services to spur reviews.
  14. 24
    Reputation.comBest for customer journey tracking.
  15. 25
    BirdeyeBest for being the customer experience software with the most awards.
  16. 26
    SightMillBest for plotting follow-up surveys.
  17. 27
    DelightedBest for survey delivery: email, SMS, or a link.
  18. 28
    ChattermillBest collaborative platform for building surveys.
  19. 29
    Zonka Feedback Best for offline CSAT, CES, and NPS surveys.
  20. 30
    CannyBest transactional NPS.
  21. 31
    WootricBest NPS question feedback loop.
  22. 32
    VitallyBest real-time survey results.
  23. 33
    eNPSBest for employee-based NPS score.
  24. 34
    DownrightBest for customer segments.
  25. 35
    Ask NicelyBest focus on modern, relatable customer loyalty.
  26. 36
    RelentlyBest email and in-app templates.
  27. 37
    ChekkitBest way for customers to text you directly from your website.
  28. 38
    Satmetrix Systems, IncBest for automated analytics using text and speech.

How I Evaluate Net Promoter Score Software

I evaluate NPS tools on two layers: the baseline a tool must have—like automated scoring and closed-loop workflows—and the differentiators that set the best options apart for CX teams.

Core Functionality (Table Stakes For This List)

When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.

  • NPS Survey Builder: I look for a dedicated NPS template with the 0–10 scale, follow-up question, and branding options—not just a generic form builder with a rating field.
  • Multi-Channel Survey Distribution: Whether it's an in-app prompt after onboarding or a post-support email, I check that tools can reach customers across at least three channels.
  • Automatic Score Calculation: Real-time promoter, passive, and detractor categorization with a live NPS dashboard matters here—I evaluate whether the math happens automatically.
  • Segmentation & Trend Analysis: I look at how each tool lets you slice scores by cohort, product line, or region and track movement over time to spot emerging patterns.
  • Closed-Loop Feedback Workflows: Tools like Medallia and Qualtrics route detractor alerts to account owners automatically. I evaluate how each platform handles follow-up triggers and task assignment.
  • CRM & Business Tool Integrations: Connecting NPS data to customer records in tools like Salesforce or HubSpot is essential, so I check for native connectors, open API access, and webhook support.

Once I have a list of tools that meet the criteria, I consider what sets each platform apart.

Differentiating Factors (What Sets Vendors Apart)

Here's how I compare and contrast different vendors:

Standout Features

AI-powered text analytics is a major differentiator. I evaluate whether a tool can surface recurring themes from thousands of open-ended responses without manual tagging. Benchmarking data also matters—knowing your score is 42 means little until you can compare it against your industry. I also look at predictive churn signals, where platforms correlate detractor patterns with renewal or usage data to flag at-risk accounts before they leave.

Beyond Features

Pricing structure is something I evaluate closely. Some vendors charge per response while others price per user or contact, and the right model depends on your survey volume and team size. Compliance also matters when NPS surveys collect customer PII—I check for GDPR readiness, SOC 2 certification, and data residency options. Time-to-value is another factor I consider, since a CX team launching its first relational NPS program needs pre-built templates and quick setup, not a months-long implementation.

Slik velger du programvare for Net Promoter Score

Det er lett å gå seg vill i lange funksjonslister og komplekse prismodeller. For å hjelpe deg med å holde fokus mens du går gjennom den unike prosessen med å velge programvare, får du her en sjekkliste over faktorer du bør ha i tankene:

FaktorSkalerbarhetHva du bør vurdereKan programvaren vokse sammen med virksomheten din? Se etter løsninger som kan håndtere økt datamengde og flere brukere uten ytelsesproblemer.
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FaktorBrukervennlighetHva du bør vurdereEr programvaren intuitiv for teamet ditt? Et komplekst grensesnitt kan hindre bruk. Se etter brukervennlige alternativer med enkel navigering.
FaktorImplementering og innføringHva du bør vurdereHvor lang tid tar det å komme i gang? Vurder leverandørens støtte- og opplæringsressurser for å sikre en smidig overgang.
FaktorKostnadHva du bør vurdereFinnes det skjulte gebyrer? Sammenlign prismodeller og se etter eventuelle ekstrakostnader for flere brukere eller funksjoner.
FaktorSikkerhetstiltakHva du bør vurdereHvordan beskytter programvaren dataene dine? Kontroller at den følger bransjestandarder og tilbyr kryptering og tilgangskontroller.
FaktorTilgjengelig støtteHva du bør vurdereHvilken støtte tilbyr leverandøren? Vurder hvor tilgjengelig kundeservice og teknisk støtte er når det oppstår problemer.

Funksjoner i programvare for Net Promoter Score

Når du velger programvare for Net Promoter Score, bør du se etter følgende nøkkelfunksjoner:

  • Tilpasning av undersøkelser: Opprett, endre og tilpass undersøkelser med virksomhetens uttrykk og stil, slik at det blir enkelt å komme i kontakt med målgruppen og samle inn innsikten som betyr mest.
  • Distribusjon i flere kanaler: Send undersøkelser via e-post, SMS, nett eller meldinger i appen, slik at du kan nå brukerne uansett hvor de befinner seg og maksimere svarprosenten.
  • Analyser i sanntid: Få tilgang til tilbakemeldinger mens de kommer inn, slik at du kan oppdage trender og handle på innsikten uten forsinkelser. Dette hjelper deg med å løse problemer raskt og forbedre kundeopplevelsene.
  • Automatiserte oppfølgingsarbeidsflyter: Konfigurer utløsere som automatisk svarer kritikere, passive eller ambassadører. Denne automatiserte tilnærmingen gjør det mulig å gi raske svar og vise kundene at du verdsetter innspillene deres.
  • Segmentering av svar: Bryt ned data etter kundetype, segment, region eller andre kategorier, slik at du kan forstå hvordan ulike grupper opplever virksomheten og tilpasse strategiene deretter.
  • Historisk sporing: Følg NPS-poengsummer over tid, slik at det blir enkelt å se hva som endrer seg, forstå effekten av tiltakene dine og feire fremgangen.
  • Dataintegrasjon: Koble NPS-data til CRM-, brukerstøtte- eller markedsføringsplattformene dine. Da får du et mer helhetlig bilde av kundereisen, og det blir enklere å handle basert på det du lærer.
  • Tillatelseskontroller: Bestem hvem i teamet ditt som kan se eller administrere undersøkelsesdata, slik at sensitiv informasjon holdes sikker og bare er tilgjengelig for de rette personene.

Vanlige AI-funksjoner i programvare for Net Promoter Score

I tillegg til standardfunksjonene i programvare for Net Promoter Score som er nevnt ovenfor, tar mange av disse løsningene i bruk AI med funksjoner som:

  • Sentimentanalyse: Tolk automatisk åpne svar i undersøkelser for å avgjøre om tilbakemeldingene er positive, negative eller nøytrale. Dette sparer deg for flere timers arbeid og avdekker innsikt du kanskje ellers ville gått glipp av.
  • Prediktiv oppdagelse av kundefrafall: Bruk AI til å flagge kunder som mest sannsynlig vil forlate deg, slik at du kan iverksette forebyggende tiltak for å beholde dem før det er for sent.
  • Automatisert uttrekking av temaer: La AI gruppere tilbakemeldinger i vanlige emner eller temaer, slik at det blir enkelt å finne de underliggende årsakene til NPS-poengsummene dine og prioritere forbedringer.
  • AI-drevne svarforslag: Få anbefalte oppfølgingstiltak for ulike typer tilbakemeldinger, slik at du kan kommunisere meningsfullt med kundene uten å måtte tvile på fremgangsmåten din.
  • Tekstoppsummering: Gjør lange kundekommentarer om til raske og lettfattelige innsikter, slik at du kan holde oversikten uten å drukne i data.

Fordeler med programvare for Net Promoter Score

Implementering av programvare for Net Promoter Score gir flere fordeler for teamet og virksomheten din. Her er noen av fordelene du kan se frem til:

  • Datadrevne innsikter: Programvaren bidrar til informerte beslutninger ved å gi innsikt basert på kundetilbakemeldinger og poengsummer.
  • Forbedret samarbeid: Den forbedrer samarbeidet i teamet og gjør det mulig for flere brukere å bidra med kundetilbakemeldinger og strategier.
  • Kundesegmentering: Programvaren gjør det mulig å segmentere tilbakemeldinger etter kundetype, noe som bidrar til å forstå ulike kundebehov.
  • Brukervennlig grensesnitt: Et intuitivt design gjør det enkelt for teammedlemmer å navigere i og bruke programvaren effektivt.
  • Integrasjonsmuligheter: Programvaren kan integreres med eksisterende verktøy, slik at den enkelt kan innlemmes i nåværende arbeidsflyter.
  • Skalerbarhet: Den støtter virksomhetens vekst ved å tilpasse seg økende mengder tilbakemeldinger og kundedata.
  • Strategisk samordning: Programvaren sørger for at teamets innsats er i tråd med virksomhetens strategiske mål ved å opprettholde et tydelig fokus på målinger av kundetilfredshet.

Kostnader og priser for programvare for netto promotørscore

Ved valg av programvare for netto promotørscore er det nødvendig å forstå de ulike prismodellene og abonnementene som er tilgjengelige. Kostnadene varierer basert på funksjoner, teamstørrelse, tillegg og mer. Tabellen nedenfor oppsummerer vanlige abonnementer, gjennomsnittsprisene deres og typiske funksjoner som er inkludert i programvareløsninger for netto promotørscore:

Sammenligningstabell for abonnementer for programvare for netto promotørscore

AbonnementstypeGratisabonnementGjennomsnittspris$0Vanlige funksjonerGrunnleggende oppretting av undersøkelser, begrenset antall svar og grunnleggende analyse.
AbonnementstypePersonlig abonnementGjennomsnittspris$10-$30/bruker/månedVanlige funksjonerTilpasset profilering, moderate begrensninger på antall svar og grunnleggende integrasjoner.
AbonnementstypeBedriftsabonnementGjennomsnittspris$50-$100/bruker/månedVanlige funksjonerAvansert analyse, verktøy for teamsamarbeid og prioritert kundestøtte.
AbonnementstypeAbonnement for større virksomheterGjennomsnittsprisTilpasset prisVanlige funksjonerFull API-tilgang, dedikert kundestøtte, avansert brukeradministrasjon og alternativer for SSO.

Vanlige spørsmål: Alt om NPS og kundetilfredshet

Ser du etter mer informasjon om kundetilbakemeldingssløyfen og hvordan du måler kundetilfredshet? Her er noen svar på vanlige spørsmål:

Hvordan kan du bruke data om NPS?

Du kan bruke NPS-data til å identifisere lojale kunder, avdekke kilder til misnøye og drive frem organisatoriske forbedringer. De fleste verktøy for NPS-undersøkelser hjelper deg med å automatisere oppfølgingen av kritikere, feire ambassadører og konfigurere interne varsler for kontoer i risikosonen. Ved å analysere kommentarer og poengfordelinger kan du dele handlingsrettet innsikt med produkt-, support- og ledelsesteam. Når du kobler NPS-data til spesifikke kundereiser, kan du finne ut hvor opplevelsene bryter sammen, slik at du raskt kan løse problemer og måle resultatene av endringer over tid.

Finnes det et gratis verktøy for NPS-score?

Ja, det finnes flere alternativer for NPS-programvare som tilbyr gratisabonnement på ubestemt tid eller prøveversjoner. Disse lar deg vanligvis opprette enkle NPS-undersøkelser, distribuere dem via e-post eller nett og se tilbakemeldinger i sanntidsdashbord. Populære plattformer som SurveyMonkey, Hotjar og Startquestion tilbyr gratisalternativer, men husk at gratisabonnementer kan begrense undersøkelsesfrekvens, svarvolum, merkevarealternativer og muligheten til å eksportere data. Hvis du vurderer NPS-verktøy for teamet ditt, kan du prøve noen få for å se hvilket som passer best med arbeidsflyten, databehovene og fremtidige integrasjonsplaner.

Hvis du ser etter noe analogt, er det opprinnelige gratisverktøyet for netto anbefalingsscore en kalkulator, etterfulgt av et Excel-regneark.

Hvordan integrerer jeg NPS-programvare med CRM-systemet eller brukerstøttesystemet mitt?

De fleste ledende NPS-plattformer gjør det enkelt å integrere med store CRM- eller brukerstøttesystemer, og tilbyr innebygde koblinger til Salesforce, HubSpot, Zendesk, Intercom og andre. Integrasjon betyr at du kan utløse NPS-undersøkelser etter supportinteraksjoner eller på viktige stadier i kundereisen, loggføre svar i kundeoppføringer og automatisere arbeidsflyter basert på undersøkelsesresultater. Noen verktøy tilbyr API-er eller fungerer med mellomvare som Zapier eller Make hvis du trenger mer komplekse eller tilpassede tilkoblinger. Før du velger en plattform, bør du gjennomgå katalogen over ferdiglagde integrasjoner og undersøke om oppsettet krever programmering eller spesialisert teknisk støtte.

Hva bør jeg se etter når jeg velger NPS-programvare for teamet mitt?

Prioriter programvare som gjør det enkelt å opprette og lansere undersøkelser, med maler som er fleksible nok for ulike kontaktpunkter. Se etter robuste analysefunksjoner som kan bryte ned poengsummer etter kundesegment, stadium i kundereisen eller kanal. Gode integrasjonsmuligheter lar deg koble NPS-data til CRM-, brukerstøtte- eller BI-verktøy, slik at hele teamet kan bruke dataene aktivt. Funksjoner som automatisering av arbeidsflyter, verktøy for lukket tilbakemeldingssløyfe og rollebaserte dashbord hjelper deg med å skalere CX-programmet. Undersøk støtteressursene, sikkerhetssertifiseringene, alternativene for tilpasset merkevarebygging og hvor godt prisene skalerer i takt med forventet bruk for hver løsning.

Hva er beste praksis for å øke svarprosenten på NPS-undersøkelser?

Slik øker du svarprosenten på NPS-undersøkelser:
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\u003cli\u003eHold undersøkelsene korte – vanligvis ett til to spørsmål – slik at de er enkle å fullføre på alle enheter.\u003c/li\u003e
\u003cli\u003eTilpass kommunikasjonen ved å inkludere kundens navn og vise til den siste interaksjonen kunden hadde med merkevaren din.\u003c/li\u003e
\u003cli\u003eE-postundersøkelser gir ofte bedre resultater når de sendes raskt etter en viktig hendelse, for eksempel et kjøp eller en supportsamtale.\u003c/li\u003e
\u003cli\u003eForklar hvorfor du ber om tilbakemeldinger, og hvordan du vil bruke resultatene til å forbedre opplevelsen deres.\u003c/li\u003e
\u003cli\u003eDu kan også eksperimentere med ulike emnelinjer, påminnelser til dem som ikke har svart, og undersøkelseswidgeter i appen for å øke engasjementet.\u003c/li\u003e
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Hvordan kan NPS-programvare bidra til å lukke tilbakemeldingssløyfen?

NPS-plattformer hjelper deg med å lukke tilbakemeldingssløyfen ved automatisk å flagge negative svar for oppfølging, tildele saker og sende påminnelser til CX-teamet ditt. Mange verktøy lar deg opprette arbeidsflyter, slik at kritikere får personlig oppfølging eller ledere blir varslet om hastesaker. Du kan angi SLA-er for svartider og følge med på hvilke henvendelser som er løst, eller som trenger eskalering. Å lukke sløyfen forbedrer ikke bare kundetilfredsheten, men viser også kundene at tilbakemeldingene deres fører til reelle endringer, noe som til syvende og sist skaper lojalitet og ambassadørskap.

Kan NPS-programvare spore trender over tid og segmentere svar?

Ja, de fleste NPS-verktøy tilbyr tidsbaserte analyser, slik at du kan følge med på hvordan poengsummene utvikler seg fra måned til måned eller etter viktige tiltak. Avansert segmentering lar deg bryte ned svar etter produktlinje, region, team eller kundepersona, slik at du kan identifisere hvilke områder som forbedres, og hvilke som trenger mer oppmerksomhet. Denne innsikten kan visualiseres i dashbord, eksporteres for dypere analyse eller brukes som grunnlag for kvartalsvise forretningsgjennomganger. Med kontinuerlig sporing og segmentering kan du dokumentere avkastningen på initiativer for kundeopplevelse og konsentrere ressursene om faktorene som har størst innvirkning på lojaliteten.

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Mer programvare for kundetilbakemeldinger

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NPS-programvare er ikke den eneste aktøren det er verdt å vurdere. Nå som du er her, finner du kanskje akkurat det du leter etter blant disse andre verktøyene for tilbakemeldingsundersøkelser:

Logoer for den beste NPS-programvaren 90896
Tim Fisher
Tim Fisher
Tim brings over two decades of experience leading at the crossroads of tech, editorial, and AI innovation. From launching and scaling Lifewire into a top-ranked tech site, to spearheading AI operations at People Inc., he’s spent his career building systems that connect people with smarter solutions. His favorite problems are the ones that unlock new possibilities when properly solved. For Tim, problems are just undiscovered opportunities, and AI has opened the door to solving challenges once thought immovable. When he’s not tinkering with large language models, Tim is either re-reading Project Hail Mary, or eating Mexican food.
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