How Aircall and Piper Are Turning Sales Conversations Into Closed Deals
Aircall has acquired Piper AI, and for the 23,000+ businesses already running on Aircall, it's a
meaningful expansion of what the platform can do.
Aircall has always owned the conversation layer: voice, SMS, and WhatsApp, with AI Assist
guiding reps before each call, coaching them live with real-time playbooks, and automatically
logging and summarizing when it ends. What it couldn't do was follow a deal beyond that call.
Deals don't close on a single conversation. They move or stall across emails, video meetings,
follow-up threads, and multi-stakeholder back-and-forth that can stretch over weeks. Most of
that activity never makes it into the CRM, leaving revenue leaders forecasting on incomplete
data and finding out about at-risk deals too late.
Piper was built to close that gap. And now it's part of Aircall.
What Changes for Your Team
Piper connects signals from every channel a deal touches and automatically converts them into CRM updates, deal scores, and next steps. No rep input required.
- Your CRM stays current, automatically. Meeting notes, email threads, call outcomes,
and deal-stage changes sync across Salesforce and HubSpot from every interaction,
with full support for MEDDIC, BANT, and SPICED. Customers report cutting CRM data
entry time by more than 50% within the first month. - Follow-ups go out every time. Piper drafts personalized follow-up emails and creates
next-step tasks in the CRM after every conversation. Teams reclaim up to 48 hours per
rep per month previously lost to admin. - Managers see the full picture. Every deal is scored based on real cross-channel
engagement signals, with risk flagged automatically so managers can intervene before
deals go cold. Customers report a 50% improvement in forecast accuracy. - Your pipeline becomes searchable. Instead of digging through recordings and notes,
your team can query their own deal history in plain language and get answers based on
actual customer interactions.
What Leaders Are Saying
With Piper, we are taking the next step: connecting those conversations to the pipeline signals, deal intelligence, and automated workflows that close revenue. That is where AI becomes truly valuable for sales teams, not when it stops at a summary, but when it turns every customer interaction into action.
The Results Teams Are Seeing
- Amphora Logistics recovered over €300K in ARR within weeks. Their Head of Sales
called the ROI "unbeatable." - GoBravo saw a 24% lift in deal conversion in an internal A/B test and rolled out 35
licenses across three countries. - Worky targeted 24 hours saved per rep per month. Piper delivered 48.
Getting Started
Piper is purpose-built for B2B revenue teams of 25 to 300 reps on Salesforce or HubSpot who
sell across video and phone. Integration takes under an hour, teams are live within two days,
and ROI is measurable within 30 days. Pricing is €40/user/month, no setup fee, all features
included.
