
Ben Aston
Founder
Ben Aston co-founded The CX Lead in 2019 with Experience Ecosystem leader Warren Anthony. Since then, he has been instrumental in expanding the publication into an active community of +10,000 monthly readers and +20 contributors in fields like customer experience, customer success, experience design, UX research, and VOC program management. Ben is also the founder and CEO of Black & White Zebra, a media tech company.