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About The CX Lead: Building Better Experiences

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Shaping Better Experiences

The CX Lead is a community for those who design, develop, deliver, and dissect the experiences brands are offering their customers. We believe that customer experience is more than just a business function—it’s a mindset. That’s why we’re committed to publishing high-quality content for CX practitioners who share our passion for polishing the customer journey.

Our Vision For The CX Lead

Our mission is to help businesses of all sizes deliver exceptional customer experiences by providing expert insights, actionable strategies, and in-depth software reviews.

Exceptional customer experience is no longer a nice-to-have, it’s a must-have. That’s why we are passionate about helping brands forge meaningful, memorable, and profitable relationships with their customers.

Our contributors are experienced CX professionals, consultants, and thought leaders who are dedicated to sharing their knowledge and expertise to help you succeed. Whether you’re just starting out or looking to take your skillset to the next level, we’ve got you covered.

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Meet the Team

The CX Lead is a labor of love shared by our small, dedicated team and media tech company Black & White Zebra. These are the faces that make the magic happen!

Ben Aston

Ben Aston


Ben Aston co-founded The CX Lead in 2019 with Experience Ecosystem leader Warren Anthony. Since then, he has been instrumental in expanding the publication into an active community of +10,000 monthly readers and +20 contributors in fields like customer experience, customer success, experience design, UX research, and VOC program management. Ben is also the founder and CEO of Black & White Zebra, a media tech company.

Hannah Clark

Hannah Clark


Hannah Clark is the Editor of The CX Lead. After serving over 12 years working in front-line customer experience for major brands, Hannah pivoted to a career in digital publishing and media production. Having gained a holistic view of the challenges and intricacies of delivering exceptional experiences, Hannah aims to help CX practitioners ‘level up’ their skills by amplifying the voices of today’s thought leaders in the space.

Nicolle Rockstroh

Nicolle Rockstroh


Nicolle is a graphic designer and illustrator with several years of experience in advertising and brand design. She creates digital assets, social media graphics, editorial design, and visual identities. She’s the creative genius behind all the The CX Lead’s colorful illustrations and recently updated brand identity.

Jason Fung

Jason Fung

Marketing Coordinator

Jason is the Marketing Coordinator for The CX Lead and oversees the publication’s marketing and distribution initiatives. Jason brings an extensive marketing background with experience working for several tech startups and SaaS enterprise organizations.

Learn, grow, and share with like-minded individuals who are all tackling the same question: what makes a better experience?

Join us and keep up with the latest discoveries that help us understand the customer experience. Contribute to our discussion about the new technologies, studies, and trends that impact how we understand customer behavior.


Want To Advertise To CX Practitioners?

In the buoyant CX marketplace, The CX Lead provides the most targeted and cost-effective media on the market, equipping our advertisers to promote to senior decision makers involved in experience design.

We work strategically with our advertisers to ensure that their activities achieve maximum reach and impact through a rich variety of promotional packages—all of which can be tailored to your specific campaign objectives.


Become a Contributor!

We are always looking to grow our community of thought leaders! If you’re looking to share your expertise with our readers, we want to hear from you. We consider applications for long-term, short-term, or one-time contributor relationships.