Skip to main content

About The CX Lead: Building Better Experiences

CXL-Pages-Illustrations-About 1_4

About The CX Lead: Building Better Experiences

The CX Lead is a community for the architects, designers, creators and shapers of Experience. Our goal is to display the latest and greatest, not just in Customer Experience, but in the Experience Management world

We weigh in on the hottest topics in:

Our Vision For The CX Lead:
Build Better

We are in the age of designing products and services that treat people as both unique individuals and as parts of a unified system. Now, instead of telling people to use our products, we’re designing experiences that connect people with their goals, delivering personalized experiences that invite people to engage and participate.

CXL-Pages-Illustrations-About-Field of Experience Design

This is an exciting time to be in the field of Experience Design.

And that’s why we’re here: To keep pace with the changing landscape of CX, UX, EX, and all of the other “X”s that will undoubtedly pop up. We are an independent CX blog that offers practical and authentic insights in the CX world. We will be your go-to for CX done right: featuring best practices, tips, strategies and lessons learned for designing brilliant experiences that make the world a brighter place.

The CX Lead was founded in 2019, by Warren Anthony, and Ben Aston founder of Black & White Zebra.

Allow this to be a community to learn, grow and contribute with other like minded individuals who are all tackling the same question: what makes a better experience? What makes a product or experience usable, useful, and enjoyable?

Join us and keep up with the latest discoveries that help us understand the customer experience. Contribute to our discussion about the new technologies, studies, and shifts that impact the way we behave—and the way we understand our behavior.

We are immersed in the experience economy.


Want To Advertise To CX Practitioners?

In the buoyant CX marketplace, The CX Lead provides the most targeted and cost-effective media on the market, equipping our advertisers to promote to senior decision makers involved in experience design.

We work strategically with our advertisers to ensure that their activities achieve maximum reach and impact through a rich variety of promotional packages—all of which can be tailored to your specific campaign objectives.

Get in touch if you’d like to learn more –

Want To Contribute?

We welcome editorial contributions for consideration. Pitches, synopses and speculative articles can be sent to the Editor –