ClickFunnels Review: Pros, Cons, Features and Pricing
ClickFunnels is a customer engagement software built for businesses that want to design and automate complete sales funnels—from opt-in pages and email sequences to checkout flows and post-purchase upsells. I'd consider it if conversion-focused funnel building is your priority over general website creation. If you've evaluated Leadpages, ClickFunnels goes further by including built-in email automation, order bumps, and membership areas, so your team isn't stitching together multiple tools just to run a single funnel.
ClickFunnels Evaluation Summary
- From $81/month (billed annually)
- 14-day free trial available
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ClickFunnels Overview
In my opinion, ClickFunnels is a solid choice for small businesses and marketing teams looking to enhance customer engagement. It offers a range of features that can help you improve conversion rates through optimized landing pages and sales pages, making it a versatile tool. Compared to other software, it excels in ease of use and value for money, though it may not have the most extensive feature set for larger enterprises.
If you're in a small to medium-sized business environment, ClickFunnels can meet your feedback needs effectively. However, if your team relies on extensive integrations, you might need to explore additional options. Overall, ClickFunnels is worth considering for its simplicity and efficiency in capturing customer insights.
pros
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It simplifies the process of creating marketing funnels for your team.
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The interface is user-friendly, making it easy for anyone to navigate.
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You can quickly collect and analyze customer feedback to improve engagement.
cons
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It lacks advanced features that larger enterprises might need.
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You might find the customization options a bit limited for complex tasks and specialized functionality.
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The learning curve can be steep for some users initially.
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How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Sales Funnel Builder
ClickFunnels makes it easy for your team to create customized sales funnels with drag-and-drop simplicity. You can quickly tailor email sequences and landing pages with their marketing tools to fit your sales strategy.
A/B Testing
You can test different versions of your leadpages to see which one performs better. This feature helps you optimize your funnel's effectiveness.
Analytics Dashboard
The dashboard offers insights into how your funnels are performing. You'll get clear data to make informed decisions about your marketing strategies.
Email Automation
Automate your email campaigns to engage with customers at the right time. It's a great way to nurture leads and increase conversions.
Customizable Templates
Choose from a variety of templates to quickly set up your funnels. These templates save you time and ensure a professional look.
Order Bumps
Encourage customers to add more items to their purchase with ease. This feature boosts your revenue without extra effort.
Ease of Use
ClickFunnels is user-friendly, especially for those new to creating sales funnels. Its drag-and-drop interface lets your team design funnels without technical expertise. The abundance of templates means you won't start from scratch, saving you time. While some features might need a learning curve, most users find it intuitive. Compared to other software, ClickFunnels simplifies the process, making it accessible for small businesses and marketing teams. You'll appreciate the straightforward setup and clear navigation.
Integrations
ClickFunnels integrates with ActiveCampaign, Aweber, Mailchimp, Slack, Zoom, Calendly, HubSpot, Shopify, Stripe, PayPal, and more.
ClickFunnels also offers an API and can connect with third-party integration tools like Zapier.
ClickFunnels Specs
- A/B Testing
- API
- Data Export
- Data Import
- External Integrations
- Landing Pages
- Multi-User
- Third-Party Plugins/Add-Ons
