Lucidchart Review: Pros, Cons, Features and Pricing
Lucidchart is a customer journey mapping tool that helps visualize and optimize customer interactions. It best serves teams in marketing, sales, and customer service departments, such as CX analysts and heads of customer experience. Lucidchart offers intuitive design and collaboration features for effective journey mapping.
Lucidchart addresses collaboration challenges and visualization needs for marketing and customer experience teams. In this article, I'll cover Lucidchart's features, pros and cons, use cases, pricing, and more so you can decide if it aligns with your customer journey mapping needs and goals.
Lucidchart Evaluation Summary
- From $9/user/month (billed annually)
- Free plan + free demo available
Why Trust Our Software Reviews
Lucidchart Overview
In my opinion, Lucidchart is a solid choice for customer journey mapping, offering a user-friendly interface and robust features that suit a variety of teams. While it excels with its intuitive design and seamless integrations, it may not fully match the advanced capabilities and powerful features some competitors like Microsoft Visio offer. Lucidchart's pricing is reasonable for the features provided, and its onboarding is straightforward, though not as comprehensive as some might prefer.
The platform is well-suited for teams looking for an easy-to-use tool with a focus on visual clarity. However, if you're seeking complex data analysis features, you might find other tools more fitting. Overall, Lucidchart is a reliable option for those prioritizing ease of use and value, especially in collaborative settings.
pros
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It offers a wide range of templates to kickstart your work.
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The interface is intuitive and simple to navigate.
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You can easily collaborate with your team in real-time.
cons
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Some users find the mobile app less effective compared to the desktop version.
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It can be challenging to manage permissions for larger groups.
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Your team might experience performance lags with large, complex diagrams.
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How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Drag-and-Drop Editor
You can use the diagramming software to easily create network diagrams with a simple drag-and-drop interface. This makes organizing your customer journey maps quick and intuitive.
Real-Time Collaboration
Your team can work together simultaneously on the same document. This feature keeps everyone on the same page and speeds up the decision-making process.
Template Library
You have access to a wide range of pre-designed templates. These templates help you start your project faster without designing from scratch.
Shape Libraries
You can choose from a variety of shapes to customize your diagrams. This allows you to tailor your maps to fit specific needs and processes.
Commenting and Chat
Your team can leave comments and chat directly within the document. This feature streamlines communication and feedback.
Version History
You can track changes and revert to previous versions if needed. This keeps your work safe and allows you to experiment without risk.
Ease of Use
Lucidchart is user-friendly, thanks to its intuitive drag-and-drop interface and real-time collaboration features. You and your team can quickly create and adjust customer journey maps without a steep learning curve. Its template library further simplifies the process, allowing you to jumpstart projects efficiently. Users often praise its straightforward navigation and ease of access, making it a preferred choice for teams that need to work collaboratively and efficiently. However, some users point out that the interface can appear a little challenging at first owing to the large number of features packed in there.
Integrations
Lucidchart integrates with Google Drive, Google Sheets, Google Docs, Jira Embed, Microsoft Teams, Microsoft 365, Slack, Salesforce, AWS, Asana, BambooHR, Box, and Azure. Lucidchart also offers an API for custom integrations and connects with third-party integration tools to further enhance its capabilities.
Lucidchart Specs
- Data Visualization
- Multi-User
- Pixel Graphics
- Third-Party Plugins/Add-Ons
- Vector File Support