16 Customer Experience Design Courses To Take In 2024
I know how tough it can be to keep up in the modern, digital world of customer experience (CX). It feels like there's always a new skill or tool popping up that I need to learn. For those of us who want to stay ahead—or just stay in the game—knowing how to design great customer experiences is key. That's why finding the right CX design course is so important.
With so many options out there, though, it can feel overwhelming to pick one that actually fits my needs. In this article, I've rounded up the best CX design courses for 2025, all aimed at giving us the skills to stay competitive and make a real impact in our careers. Whether you’re already in CX or looking to break into the field, these courses will help you build the expertise to succeed.
Best Customer Experience Design Courses Shortlist
Here's a shortlist of the best customer experience design courses I think are worth your time in 2024:
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- Branding and Customer Experience (Coursera)
- CX520 Mastery Series (CX University)
- Designing Customer Experiences: From Strategy to Execution (Columbia Business School)
- Customer Experience Design (NPSx)
- Breakthrough Customer Experience (CX) Strategy (MIT Sloan School of Management)
- Customer Experience (CX) Lessons (Digital Marketing Institute)
- Design Thinking: Creating Better Customer Experiences (Harvard University)
- Customer Experience Strategy (Columbia Business School)
- Customer Experience Strategy and Design (RMIT Online)
- Customer Experience Design (FutureLearn)
- Customer Experience (CX) Foundations (LinkedIn Learning)
- Designing A Competitive Customer Experience (Aventis Learning Group)
- Customer Experience: Elevate (Academy Xi)
- Customer Experience Experience (Centennial College)
- Customer Experience, Modeling, Analysis and Design – On-Demand (BPM Institute)
- Customer Experience Strategy and Design (Bau Design College of Barcelona)
Find more details about each course below.
Overview Of The Best Customer Experience Design Courses
1. Branding and Customer Experience (Coursera)
This course explores the intersection of branding and customer experience, helping students understand how branding impacts customer-facing activities across departments. Using a framework adapted from Customer Journey Mapping, the course provides tools to align branding strategies with operational activities. By the end, learners will be able to measure branding impacts across multiple customer touchpoints.
- Who It’s For: Marketing professionals and business owners
- Topics Covered:
- Branding fundamentals
- Customer experience strategies
- Case studies
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 11 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
2. CX520 Mastery Series (CX University)
This course offers a comprehensive, self-paced learning experience focused on mastering key customer experience competencies. Participants will have six months of access to a series of modules designed to build expertise in customer experience. The program also includes the opportunity to earn a professional certification upon completion.
- Who It’s For: CX professionals and managers
- Topics Covered:
- CX metrics
- CX design principles
- CX strategy
- Online, In-Person, or Both?: Online
- Exam Required?: Yes
- Duration: 6 months access
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $595 – $795
- Take The Course: CX University
3. Designing Customer Experiences: From Strategy to Execution (Columbia Business School)
This four-day executive program teaches strategic customer experience design, offering tools to create impactful interactions that boost business success. Participants engage in real-world applications, case studies, and immersive experiences. It's designed to provide practical insights that can be applied immediately.
- Who It’s For: Business leaders and CX professionals
- Topics Covered:
- CX strategy formulation
- Execution frameworks
- Case studies
- Online, In-Person, or Both?: Both
- Exam Required?: No
- Duration: 4 days
- Eligibility Requirements: None
- Price: $9,950
- Take The Course: Columbia Business School
4. Customer Experience Design (NPSx)
This course provides a practical approach to customer experience design, guiding learners through nine lessons and exercises to apply in real-world scenarios. It helps participants embed customer empathy into the design process and develop future experiences aligned with strategy. By the end, learners will be able to test, pilot, and refine their CX designs using best practices and design thinking principles.
- Who It’s For: Customer experience managers and designers
- Topics Covered:
- NPS fundamentals
- CX design techniques
- Customer feedback
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 1 to 3 hours, plus 90-minute final test
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: NPSx
5. Breakthrough Customer Experience (CX) Strategy (MIT Sloan School of Management)
This live online course equips participants with tools to develop innovative digital customer experiences using a behavioral science foundation. It focuses on creating value for customers, leveraging AI, and utilizing field experiments for data-driven insights. By the end of the program, participants will be able to enhance their brand's digital CX and foster an experimental culture within their organization.
- Who It’s For: Senior executives and CX leaders
- Topics Covered:
- CX innovation
- Competitive strategies
- Real-world applications
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 3 days
- How Many Hours Of Instruction: 5 hours per day
- Eligibility Requirements: None
- Price: $4,700
- Take The Course: MIT Sloan School of Management
6. Customer Experience (CX) Lessons (Digital Marketing Institute)
This course offers a sample collection of micro-lessons focused on enhancing customer experience and user experience skills. Learners can explore videos, interactive learning tools, and practical exercises designed to build CX expertise and foster customer advocacy. The full course also includes certification, credential exam prep tools, and comprehensive study resources.
- Who It’s For: Digital marketers
- Topics Covered:
- Digital CX strategies
- Customer journey mapping
- CX metrics
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Digital Marketing Institute
7. Design Thinking: Creating Better Customer Experiences (Harvard University)
This course teaches participants how to apply design thinking principles to solve customer needs and drive innovation. Through practical tools like user research, journey mapping, and rapid prototyping, learners develop strategies for enhancing customer experiences. The program also encourages hands-on learning by allowing participants to work on their own projects and business challenges.
- Who It’s For: Business professionals and designers
- Topics Covered:
- Design thinking principles
- Customer needs analysis
- Prototyping
- Online, In-Person, or Both?: In-Person
- Exam Required?: No
- Duration: 3 days
- How Many Hours Of Instruction: 8 hours per day
- Eligibility Requirements: None
- Price: $4,100
- Take The Course: Harvard University
8. Customer Experience Strategy (Columbia Business School)
This course teaches participants how to develop a modern, personalized customer experience strategy that goes beyond traditional perks and discounts. It focuses on creating seamless, consistent customer interactions across all touchpoints, providing a competitive advantage. Learners will explore AI, machine learning, and research techniques to improve customer loyalty and advocacy.
- Who It’s For: Business leaders and CX professionals
- Topics Covered:
- CX strategy development
- Customer journey mapping
- Performance metrics
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 weeks
- How Many Hours Of Instruction: 4 to 6 hours per week
- Eligibility Requirements: None
- Price: $2,600
- Take The Course: Columbia Business School
9. Customer Experience Strategy and Design (RMIT Online)
This course teaches participants to create personalized customer experiences using design thinking, journey mapping, and prototyping, with a strong emphasis on product management principles. The course content focuses on solving customer and business challenges while effectively communicating strategies. This hands-on program enables learners to develop customer-centric solutions, build a CX toolkit for practical use, and prepares them for successful enrollment in advanced product management roles.
- Who It’s For: CX professionals and business leaders
- Topics Covered:
- CX strategy
- Design principles
- Customer feedback mechanisms
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 weeks
- How Many Hours Of Instruction: 5 to 8 hours per week
- Eligibility Requirements: None
- Price: $1,600
- Take The Course: RMIT Online
10. Customer Experience Design (FutureLearn)
This course helps participants design customer-centric experiences to boost engagement and business growth. It focuses on creating personalized strategies that improve customer satisfaction and set businesses apart. Learners will gain valuable skills to enhance their customer experience approach.
- Who It’s For: CX designers and consultants
- Topics Covered:
- Customer journey mapping
- CX design tools
- Practical applications
- Online, In-Person, or Both?: Online
- Exam Required?: Yes
- Duration: 15 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $969
- Take The Course: FutureLearn
11. Customer Experience (CX) Foundations (LinkedIn Learning)
This course provides leaders with essential skills to create impactful customer experiences that drive business results. It covers how to align CX strategies with organizational goals, leverage best practices, and gain a competitive edge through superior customer experience. Participants will develop a strong foundation in CX to enhance their overall strategy and execution.
- Who It’s For: Beginners and entry-level professionals
- Topics Covered:
- Basics of CX
- Customer journey
- CX metrics
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 46 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
12. Designing A Competitive Customer Experience (Aventis Learning Group)
This course helps participants create a unique and competitive customer experience using design thinking principles. It focuses on understanding the customer journey and developing experiences that add value. By the end, participants will have a clear concept ready for implementation.
- Who It’s For: Business strategists and CX managers
- Topics Covered:
- Competitive CX strategies
- Implementation techniques
- Case studies
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 2 days
- Eligibility Requirements: None
- Take The Course: Aventis Learning Group
13. Customer Experience: Elevate (Academy Xi)
This course equips participants with essential customer experience skills to enhance their professional growth. It offers flexible learning and access to mentorship, allowing learners to build their expertise. The program is ideal for those looking to improve their CX capabilities and advance their careers.
- Who It’s For: CX beginners and professionals
- Topics Covered:
- CX fundamentals
- Strategy development
- Implementation tactics
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 months, 60-80 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $2,520
- Take The Course: Academy Xi
14. Customer Experience Experience (Centennial College)
This course introduces students to strategies and tactics in customer experience design, focusing on creating memorable and seamless experiences for customers. Through customer insights, learners will design and manage processes across physical and digital touchpoints to drive brand loyalty and differentiation. The program covers key disciplines to help students excel in today's experience-driven economy.
- Who It’s For: Students and entry-level professionals
- Topics Covered:
- CX design principles
- Practical projects
- Real-world applications
- Online, In-Person, or Both?: In-Person
- Exam Required?: Yes
- Duration: 1 semester
- How Many Hours Of Instruction: 3 hours per week
- Eligibility Requirements: None
- Take The Course: Centennial College
15. Customer Experience, Modeling, Analysis and Design – On-Demand (BPM Institute)
This course helps participants understand how to map, model, and design customer experiences to enhance satisfaction and business performance. It focuses on customer-centric strategies and the tools needed to improve the overall experience. The program provides practical insights for managing and optimizing customer interactions.
- Who It’s For: CX analysts and designers
- Topics Covered:
- CX modeling
- Analytical tools
- Design frameworks
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: Self-paced
- Eligibility Requirements: None
- Price: $595
- Take The Course: BPM Institute
16. Customer Experience Strategy and Design (Bau Design College of Barcelona)
This course equips participants with practical skills to create innovative and memorable customer experiences in the digital business world. Learners will explore how to evaluate customer needs and integrate CX thinking into business strategies. The program is designed to enhance both customer experience and overall business performance.
- Who It’s For: CX professionals and designers
- Topics Covered:
- Strategic planning
- CX design techniques
- Practical case studies
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 weeks
- How Many Hours Of Instruction: 5 to 8 hours per week, Self-paced
- Eligibility Requirements: None
- Price: €630
- Take The Course: Bau Design College of Barcelona
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