22 Beste Website-Analyse-Tools für Besucherstatistiken in 2026

Mouseflow is a behavior analytics tool that creates a visual map of the actions your website visitors take, so you can gain a better understanding of user behavior. The solution is easy to use and it enables you to identify weak conversion points and improvement opportunities.

One of the features that stood out to me was Mouseflow's session recordings, which allow you to watch real-time video replays of visitor sessions, giving you a clear view of how users interact with your site. Additionally, the platform offers heatmaps that visually represent clicks, scrolls, and movements on your pages.

Furthermore, the funnel analysis feature helps track the steps visitors take to complete a goal, making it easier to identify where drop-offs occur. It even has a form analytics feature that can pinpoint where users struggle with your forms. Mouseflow integrates with Adobe Analytics, Google Analytics, Segment, HubSpot, WordPress, Wix, Kiss Metrics, Shopify, and Unbounce.

Mouseflow pricing starts from $39/month with a free trial available for 14 days. The solution also offers a free-forever version with limited functionalities.

Google Analytics is the Michael Phelps or Usain Bolt of web analytics. It’s the O.G., the superstar. When you mention web analytics in random conversations, people automatically think of Google Analytics. Google Analytics is a great free analytics software that excels at helping you determine who your audience is, the path your audience takes to land on your website, and what their behavior looks like when they get there.

Google Analytics has a steep learning curve, but Google offers free training courses you can complete in your own time to learn how to get the most out of this solution. You can also find detailed answers to any question you may have about this software on forums or YouTube.

Google Analytics integrates with a large variety of apps, including all the Google Webmaster Tools, Google Search Console, Google Ads, Google Optimize, Google Data Studio, WordPress, Shopify, Marketo, and CRMs.

Google Analytics offers two plans: a free-forever plan and Analytics 360. Analytics 360 starts at $12,500 per month and provides more integrations – including a BigQuery integration – custom variables, and dedicated support.

Screpy is a SEO monitoring and web analytics tool that’s specially designed to help you rank well in search engines. The platform has a simple interface that’s easy to navigate, so you don’t need to be tech-savvy in order to use it.

Screpy stands out from its competition thanks to its intuitive AI system. The AI monitors your marketing efforts and sends you custom notifications when it detects areas you could improve. The AI is also helpful for novice users, as it creates step-by-step tasks you could complete to improve your website’s search engine ranking.

Screpy does not offer any API access plans at the moment. Screpy costs from $2.5/month. You can access a free 7-day trial.

Fullstory is a digital behavior data platform with patented technology that helps you gain actionable insights from every user interaction and click on your website or app. By providing digital behavioral data at scale, like frustration signals and rage clicks, Fullstory provides a way for you to make more customer-centric and informed decisions about user experiences.

The highlight of using Fullstory is its ability to track interactions and sentiments through features like session replay, heatmaps, and customer journey mapping. This helps you understand where your ideal clients come from, identify the pages they land on, and the steps they take to contact you. Overall, these insights can help increase funnel conversion, detect malicious behaviors, and identify high-value customers.

Fullstory integrates with a lot of apps, including Magento, Drift, BigQuery, BigCommerce, Chameleon, and Qualtrics.

Fullstory offers custom pricing upon request. You can access a free 14-day trial.

Funnel is a marketing analytics tool that gives you a bird’s-eye-view of your marketing efforts. The software collects all your marketing data in one place and enables you to create comprehensive reports on multiple channels from a central location. Funnel has a bit of a learning curve, but the support you get through the onboarding process is great.

The platform combines the data from multiple sources into a centralized location, so you can slice and dice it in any way you see fit. The highlight of using this app is that it enables you to switch from manual to automatic reporting. For a marketing agency, this switch represents huge potential time savings.

Funnel integrates with dozens of solutions, including Google Analytics, LinkedIn, Twitter, HubSpot, Google Ad, Instagram, Mailchimp, Stripe, Shopify, and Salesforce. Funnel costs from $399/5 users/month.

You can book a free demo.

Hotjar is a product and website analytics software that helps you understand how your website visitors interact with specific website pages.

Ritika Dubash, CEO & Founder, HowToDigital, shares three real-life ways in which Hotjar helped identify UX blockers on their clients’ websites. “In one case, we noticed a rage-click cluster on a non-clickable hero image. People repeatedly tried to tap the product photo expecting it to zoom. Making the image tappable and adding a gallery control bumped product engagement and reduced support chats. In another case, Hotjar recordings of a checkout page showed users repeatedly failing a phone field due to formatting. Relaxing the validation rules instantly led to fewer form abandons."

In a third situation, Hotjar helped her team identify a sticky element blocking the CTA. "On smaller phones, a chat badge covered the “Add to Cart.” button. We would never have caught it in QA; but one replay made it obvious. Fixing it improved mobile conversion the same day.”

Why I picked Hotjar:

One of the highlights of using this solution is its ability to perform screen recordings that are GDPR compliant. The screen recordings allow you to see how your visitors interact with different elements of the page, which can be a huge asset when running A/B tests.

Standout Features and Integrations:

The solution creates interactive heatmaps that allow you to identify conversion killers and replace them with optimized elements.

Hotjar integrates with a variety of tools, including Slack, Google Optimize, WordPress, Zapier, ClickFunnels, and Optimizely.

Clearbit is a web analytics software that helps B2B companies and marketing agencies learn more about their prospects and obtain accurate contact data. The solution has a simple interface and it’s easy to set up, so your team should be able to learn how to use it with minimal training.

Clearbit is not a Google Analytics alternative. It’s a data analytics solution that combines all the information you collect with other tools and uses it to create and attach detailed contact fields to your prospects. One of the good things about this platform is that it enhances the quality of data you collect.

You can use advanced filters to enrich your contact fields with business emails, phone numbers, and other information, such as business size or the prospect’s recent funding.

Clearbit integrates with dozens of solutions, including Gmail, Pardot, Segment, Marketo, Slack, HubSpot, Salesforce, and Zapier.

Clearbit offers custom pricing upon request.

Pendo is a product experience and web analytics platform that helps product teams understand how their users find their solutions and map out user journeys. The solution has a clean layout that’s fairly easy to navigate.

Pendo’s product analytics offer valuable insights into the behavior of your users. This helps you determine whether a website visitor can find what they’re looking for or if you should improve your customer journey to improve accessibility.

Pendo integrates with multiple solutions, including HubSpot, Jira, Salesforce, Zendesk, Twilio, Figma, and Drift. Pendo offers customized pricing upon request.

The platform offers a free-forever version for one web app key and up to 1,000 monthly active users.

Heap is a website analytics tool that can help you discover insights into your visitors’ digital journey. The software has a nice interface that allows you to switch views and examine different metrics of your website traffic with ease.

Heap’s dashboard makes it the best web analytics tool for marketing teams that need to present their efforts to management or clients. The dashboard compiles all your data in neat reports that are easy to understand, allowing you to focus on telling your story.

Heap integrates with multiple tools, including Segment, Salesforce, Walkme, Optimizely, and Shopify.

Pricing details for Heap are available upon request. The software offers a free-forever version with limited capabilities, as well as a 14-day free trial.

SAP Analytics is a web analytics tool that collects your data, segments it, and provides a detailed analysis so you can make informed decisions. The software offers great predictive analytics features, allowing you to create analytical applications from the ground up.

The best thing about using this solution is its ability to simulate scenarios so you can create plans based on predictions. This can help you leverage data in your decision making process and be prepared for whatever comes next.

SAP Analytics Cloud offers costs from $36/user/month. The platform offers a free trial for up to 90 days.