10 Melhores Plataformas de Mensagens para Clientes para Equipas em 2026

Avaliações das melhores plataformas de mensagens para clientes

1. 

   1

   LiveAgent

   Best for moving support history to a new desk

   • Free trial available
   • From $15/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   LiveAgent is a help desk and customer support platform that unifies email, live chat, phone calls, contact forms, and social media messages—including WhatsApp, Facebook, Instagram, and Telegram—into a single shared inbox for support teams to manage as tickets.

   Who Is LiveAgent Best For?

   LiveAgent is a strong fit for customer support teams that need to consolidate tickets from email, chat, phone, and social channels into one place without a steep price tag.

   Why I Picked LiveAgent

   I've included LiveAgent in my top picks because it migrates your support history in one go, pulling in tickets, contacts, knowledge-base articles, and team structure from your old desk. What I particularly like is that standard migration is free for paid-plan customers, and most moves under 10,000 tickets wrap up in one to two days. That means your agents land in a new inbox with full context already in place, not a blank slate.

   LiveAgent Key Features

   • Omnichannel social inbox: Converts messages, comments, and mentions from Facebook, Instagram, WhatsApp, Viber, Telegram, and X into tickets in a shared inbox.
   • AI Answer Assistant: Drafts replies from ticket context, history, and your knowledge base for agents to review and send.
   • Rule-based ticket routing: Assigns tickets to agents or departments automatically using conditions like request source, sender, or keywords in the message.
   • Built-in call center: Handles inbound and outbound calls alongside tickets and chats, with IVR, call queues, recording, and transcription.

   LiveAgent Integrations

   LiveAgent claims 200+ integrations, including native integrations with Facebook, Messenger, X, Instagram, Viber, WhatsApp, Telegram, and Slack. It also supports custom integrations through its REST API and Zapier.

   Pros and Cons

   Pros:

   • Routes inquiries with rules and SLA levels
   • Migrates ticket history and team context
   • Unifies support messages as trackable tickets

   Cons:

   • No native SMS or in-app messaging channels
   • No behavior-triggered lifecycle campaign journeys
   Learn more about LiveAgent:

   • Check out LiveAgent on their website
   • Read my in-depth review of LiveAgent
2. 

   2

   Missive

   Best with advanced workload balancing options

   • 30-day free trial + free demo available
   • From $14/user/month (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Missive is a shared team inbox platform that consolidates email, SMS, WhatsApp, Instagram, Messenger, and live chat into one unified interface, with built-in workload balancing, collaborative drafting, and conversation automation.

   Who Is Missive Best For?

   Missive is a strong fit for customer support teams that handle high volumes of multi-channel conversations and need precise control over how work gets distributed across agents.

   Why I Picked Missive

   Missive earns its spot on my shortlist because no other tool in this category gives teams as much control over how conversations get distributed. I love that you can choose between four workload balancing methods: round-robin, least busy, all at once, or random assignment. In a high-volume support environment, that kind of precision means no agent gets buried while others sit idle. Pair that with real-time collaborative drafting and AI-powered routing rules, and Missive handles the operational complexity of a busy shared inbox well.

   Missive Key Features

   • Collaborative drafting: Multiple agents can co-author a reply in real time, with internal comment threads for pre-send discussion.
   • AI-powered rules: Automation conditions understand the semantic meaning of incoming messages, enabling intelligent triage without static keyword matching.
   • Guest access: External collaborators can join specific conversations without a paid seat.
   • Multi-channel unified inbox: Email, SMS, WhatsApp, Instagram, Messenger, and live chat all route into one shared inbox with consistent assignment and automation across every channel.
   • Missive MCP Server: Connect external AI tools (like Claude or ChatGPT) to query customer messaging threads, check calendars, and draft replies—while keeping agent review required before sending.

   Missive Integrations

   Missive offers integrations with HubSpot, Pipedrive, Shopify, Dialpad, Google Drive, Dropbox, Asana, Trello, Todoist, and Twilio. It also supports REST API access, webhooks, custom channels, Zapier, and its new MCP Server on Productive and Business plans (requires admin activation).

   Pros and Cons

   Pros:

   • Multi-channel inbox for email and messaging
   • Collaborative drafting in real time
   • Advanced workload balancing across team inboxes

   Cons:

   • No knowledge base or help center
   • No chatbot or behavior-based messaging
   Learn more about Missive:

   • Check out Missive on their website
3. 

   3

   Birdeye

   Best for automated business review management

   • 30-day free trial
   • From $299/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Birdeye is a review management and customer engagement platform designed to assist businesses in enhancing their online reputation. It stands out for its versatility across various industries, offering specialized solutions for reputation growth, which positions it as a leading tool for businesses in sectors like healthcare, retail, and real estate to attract and manage customer interactions effectively.

   Why I Picked Birdeye: Birdeye excels in creating seamless communication channels between businesses and their customers, facilitating effortless interaction across multiple platforms. Its strength lies in centralizing messages from various sources into a single dashboard, ensuring no customer query goes unanswered. With features like automated responses and personalized messaging, Birdeye enhances customer engagement, improving satisfaction and loyalty.

   Birdeye's intuitive design and robust analytics also empower businesses to monitor conversation trends and customer sentiments in real-time, enabling proactive service adjustments. In essence, Birdeye simplifies customer communication, making it more efficient and effective for businesses aiming to maintain a competitive edge through superior customer service.

   Birdeye Standout Features & Integrations

   Features include automated review requests, review monitoring, review management, competitor analysis, customer surveys, messaging and chat, listings management, social media management, appointment scheduling, referral management, customer insights and analytics, integration with major platforms, customizable feedback forms, reputation management, customer experience journey mapping.

   Integrations include Salesforce, Google My Business, Facebook, Zapier, Mailchimp, Shopify, Slack, HubSpot, WordPress, QuickBooks, and other popular business apps.

   Pros and Cons

   Pros:

   • Automated review management
   • Detailed analytics and reporting features
   • Extensive integrations with a wide array of platforms

   Cons:

   • Learning curve for advanced features
   • Limited customization in lower tiers
   Learn more about Birdeye:

   • Check out Birdeye on their website
4. 

   4

   Zoho SalesIQ

   Best customer messaging platform for designing your own chat system

   • 15-day free trial
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zoho SalesIQ is a powerful live chat software that can help businesses to better understand their audience, capture and manage leads, and engage with potential customers in a personalized and meaningful way.

   Why I Picked Zoho SalesIQ: Zoho SalesIQ is a powerful live chat software that helps businesses engage with website visitors and convert them into leads. One of the key features that makes SalesIQ great is its ability to provide businesses with valuable insights into their website visitors' behavior. This includes information on how visitors arrived on the site, which pages they visited, and how long they stayed. 

   SalesIQ also provides businesses with a range of customization options, allowing them to tailor the live chat experience to their specific needs and branding. This includes customizing chat windows, automated messages, and even the look and feel of the chat widget itself.

   Zoho SalesIQ Standout Features & Integrations

   Features include A/B testing, audience targeting, chat, analytics, API, contact management, CRM integration, customer management, dashboard, data export/data import, data visualization, email integration, external integrations, lead scoring, marketing automation, multi-app, multi-site, multi-user, notifications scheduling, third-party plugins/add-ons, call tracking, click-to-dial, landing pages, real-time alerts, self-service portal, ticket management, social media integration, call integration, knowledge base, and support forums.

   Integrations include all other Zoho apps (CRM, Desk, Analytics, Sites, etc.) as well as Salesforce, Mailchimp, ActiveCampaign, Constant Contact, GetResponse, Google Tag Manager, Unbounce, GoDaddy, WordPress, Wix, Weebly, Joomla, Drupal, Shopify, BigCommerce, Magento, and other options. 

   Pros and Cons

   Pros:

   • Customizable chat widgets and automated messages
   • Real-time visitor monitoring
   • Powerful live chat features and functionality

   Cons:

   • Somewhat outdated UI
   • Time needed for setup and configuration process
   Learn more about Zoho SalesIQ:

   • Check out Zoho SalesIQ on their website
5. 

   5

   Crisp

   Best customer messaging platform for efficient team collaboration

   • 14-day free trial + free plan available
   • From $45/month

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Crisp is a customer messaging platform that makes it easy for team members to collaborate and provide the best solutions for their customers. 

   Why I picked Crisp: Crisp enables you to manage all your messages from a central location. The software creates profiles for your customers, so you can easily track their purchase history or previous interactions when they start a conversation. 

   Crisp enables your support specialists to tag each other in conversations in order to collaborate and provide the best answers for your customers. In addition, the platform also allows you to create automated chat flows that rely on custom triggers to activate. 

   Crisp Standout Features and Integrations

   Features include conversation routing, chatbots, data centralization, a universal inbox, team activity reports, automation, and ticketing. 

   Integrations include Cloudflare, Facebook Messenger, Joomla, Mailchimp, Prestashop, Segment, Telegram, Webflow, WhatsApp, and others.

   Pros and Cons

   Pros:

   • Good personalization options
   • Simple onboarding
   • Doubles as a flexible support software

   Cons:

   • Reporting could be more granular on certain metrics
   • Limited contact management features
   Learn more about Crisp:

   • Check out Crisp on their website
   • Read my in-depth review of Crisp
6. 

   6

   Gorgias

   Best customer messaging platform for ecommerce

   • 7-day free trial
   • From $10/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Gorgias is a customer messaging platform that’s designed to help ecommerce businesses increase their conversions with improved communications. 

   Why I picked Gorgias: Gorgias helps you improve the shopping experience you offer on your ecommerce website. The software offers ecommerce-specific features, allowing you to perform specific actions without leaving the chat window. So instead of creating a ticket and pushing it to another department, your agents can simply update an order’s shipping address or cancel an order on the spot. 

   Gorgias also helps international ecommerce stores to answer customer questions 24/7. The platform’s chatbots can help you automate your FAQs, so your website visitors can instantly get answers to questions regarding shipping, available sizes, and more. 

   Gorgias Standout Features and Integrations

   Features include one inbox, chatbots, helpdesk, customer profiles, task automation, chat messaging, and push notifications. 

   Integrations include Facebook Messenger, Instagram, Judge.me, JustCall, Klaviyo, Magento, NetSuite, Shopify, Twitter, and others. 

   Pros and Cons

   Pros:

   • Autoreplies answer FAQs in seconds
   • Straightforward design
   • Deep Shopify integration

   Cons:

   • Limited reporting
   • Training library could be more extensive
   Learn more about Gorgias:

   • Check out Gorgias on their website
   • Read my in-depth review of Gorgias
7. 

   7

   Front

   Best for cross-team workflow automation

   • 14-day free trial
   • From $25/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Front brings together email, chat, SMS, and social media messages into a single collaborative inbox for customer-facing teams. It’s designed for businesses that need to manage high volumes of customer conversations while keeping internal collaboration tight and organized. If you’re looking for a platform that helps your team respond faster and work together on customer issues, Front offers a unified approach that goes beyond traditional shared inboxes.

   Who Is Front Best For?

   Front is a strong choice for customer support and success teams at mid-sized to large businesses that need to manage high volumes of customer conversations across multiple channels.

   Why I Picked Front

   For teams that need to coordinate across departments and handle complex customer workflows, Front stands out with its workflow automation capabilities. I picked Front because it lets you build custom rules to automatically assign, route, and escalate messages based on criteria like channel, customer type, or message content. The platform’s shared inboxes and internal collaboration tools make it easy for multiple teams to work together on customer issues without losing context. This approach helps ensure that every customer message gets to the right person quickly, even when several teams are involved.

   Front Key Features

   Some other features in Front that support customer messaging teams include:

   • Omnichannel inbox: Manage email, SMS, live chat, and social media messages from a single unified inbox.
   • Shared drafts: Collaborate on message responses in real time before sending replies to customers.
   • Analytics and reporting: Track team performance, response times, and customer conversation trends with built-in analytics.
   • Customer data sidebar: View relevant customer details and conversation history alongside every message for added context.

   Front Integrations

   Integrations include Salesforce, HubSpot, Asana, Slack, Microsoft Dynamics 365, Aircall, Twilio, ClickUp, Zendesk Sell, GitHub, Zoom, and more. 

   Pros and Cons

   Pros:

   • Provides analytics for team and message tracking
   • Enables internal comments on customer threads
   • Supports shared inboxes for multiple channels

   Cons:

   • SLA tracking only on higher-tier plans
   • No built-in voice or video calling
   Learn more about Front:

   • Check out Front on their website
   • Read my in-depth review of Front
8. 

   8

   Sprout Social

   Best for comprehensive social media analytics

   • 30-day free trial
   • From $79/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sprout Social is a social media management platform that provides tools for businesses to manage their social media presence. 

   Why I picked Sprout Social: Sprout Social excels in centralizing customer messages from multiple social media platforms into one inbox, streamlining response management. It also offers efficient tools for tracking conversations, tagging messages, and collaborating with team members to ensure timely, coordinated responses.

   Sprout Social also provides automation features to enhance customer messaging efficiency. Automated workflows can route messages to the right team members, ensuring quick and accurate responses. Additionally, the platform's Smart Inbox filters and customizable notifications help prioritize important messages, reducing response time. These features make Sprout Social a reliable and effective tool for managing customer communications on social media.

   Sprout Social Standout Features and Integrations

   Features include conversation history, review management, engagement reporting, team and productivity reporting, automated feeds publishing, multi-profile publishing, custom URL tracking, listening, influencer marketing, and employee advocacy. 

   Integrations include Facebook, LinkedIn, Instagram, YouTube, Glassdoor, Zendesk, Marketo, WooCommerce, Tableau, and Salesforce.

   Pros and Cons

   Pros:

   • Provides detailed analytics and reporting
   • Supports multiple platforms
   • Wide range of features

   Cons:

   • Steep learning curve for new users
   • Limited customization for reporting
   Learn more about Sprout Social:

   • Check out Sprout Social on their website
   • Read my in-depth review of Sprout Social
9. 

   9

   MessageBird

   Best customer messaging platform for international companies that use direct calls

   • Free trial + demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   MessageBird is a customer messaging platform that allows international businesses to increase user engagement through direct communication. 

   Why I picked MessageBird: MessageBird is a great tool for international companies that need to interact with their customers via phone calls, text messaging, or instant messaging apps. The software partners with telecom service providers from all over the world to provide virtual, localized numbers you can use to engage your customers. 

   MessageBird keeps track of your customers across multiple channels and centralizes all your communications in a single thread so no information falls through the cracks. The solution also pulls data from third-party solutions like Shopify or Salesforce to enrich your data, so you can create 360 customer profiles. 

   MessageBird Standout Features and Integrations

   Features include SMS campaigns, a visual campaign builder, a multi-channel shared inbox, feedback collection, and automation. 

   Integrations include Facebook Messenger, Google My Business, Instagram, Slack, Telegram, Twitter, WeChat, Whatsapp, Viber, and others.

   Pros and Cons

   Pros:

   • Chatbots help you personalize your customer service
   • Helps you automate your FAQs
   • Enables you to create self-service flows

   Cons:

   • Sending links to customers can be complicated
   • The interface could be simpler
   Learn more about MessageBird:

   • Check out MessageBird on their website
   • Read my in-depth review of MessageBird
10. 

    10

    Twilio MessagingX

    Best customer messaging platform for SMS campaigns

    • Free plan available
    • Pay-as-you-go pricing

    Visit Website

    

    Twilio MessagingX is a customer messaging platform that allows companies to increase user engagement with SMS and direct messaging campaigns. 

    Why I picked Twilio MessagingX: Twilio MessagingX helps you plan messaging campaigns for mobile devices. The software partners with over 1,500 carrier providers around the world, enabling you to reach your customers regardless of their location. 

    Twilio MessagingX pulls data from third-party sources, allowing you to personalize your messages and tailor them to your target audience. The solution helps you meet your leads and customers on their customer journey, making it easy to serve them contextual messages in order to increase conversions. 

    Twilio MessagingX Standout Features and Integrations

    Features include an SMS campaign builder, an MMS campaign builder, a messaging API, delivery tracking, delivery insights, and push notifications. 

    Integrations include Facebook Messenger, Google My Business, WhatsApp, and others.

    Pros and Cons

    Pros:

    • Simple to use
    • Campaign templates
    • Free plan to get started

    Cons:

    • Limited no-code personalization options
    • Dashboard loads slowly from time to time
    Learn more about Twilio MessagingX:

    • Check out Twilio MessagingX on their website