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Customer Satisfaction: Your Guide to the 32 Best Customer Journey Analytics Software

12 Best Customer Journey Analytics Software Shortlist

After countless evaluations, I've handpicked the 12 best customer journey analytics software, ready to solve your most challenging pain points. Let's explore!

  1. Quantum Metric - Best for Real-time Cross-platform Analysis
  2. MoEngage - Best for Mobile-first Customer Engagement
  3. Glassbox - Best for Web and Mobile User Session Replay
  4. HubSpot Marketing Hub - Best for Integrating CRM, SEO, and Content Management
  5. Insider - Best for AI-driven Personalized Customer Interactions
  6. HCL Software - Best for Versatile Data Analytics and Insights
  7. Heap - Best for Automatic Data Capture and Tracking
  8. Contentsquare - Best for Visualizing Customer Behavior on Websites
  9. Treasure Data Customer Data Platform - Best for Unified Customer Data Management
  10. Segment - Best for Streamlining Data Collection Across Multiple Channels
  11. - Best for In-app User Engagement Tracking
  12. ChurnZero - Best for Predicting and Reducing Customer Churn

In the maze of digital interactions, customer journey analytics software shines a light on users’ paths, helping you understand their unique journeys. As a SaaS tool, it visually represents the user journey, outlining key friction points and shedding light on important metrics like conversion rates and lifetime value.

I've researched and tested several customer journey analytics software options and have compiled a list of the best ones to help you improve your customers' experience and expand your business. This tool can identify and solve obstacles in your customers' journey that may affect your conversion rates. It's user-friendly and essential for managing customer journeys.

What is Customer Journey Analytics Software?

Customer journey analytics software is a vital tool that businesses utilize to capture, track, analyze, and understand their customers' interactions across various customer touchpoints (website, mobile app, help desk, marketing automation, etc.). This type of software typically serves marketing professionals, product managers, customer service teams, and business strategists. Users rely on it to gain insights into customer needs, behavior, patterns, and preferences throughout their journey.

This helps to improve the entire customer experience, enhance product development, and ultimately, increase customer loyalty and business revenue. By integrating elements such as A/B testing, web analytics, and demographics into a simple drag-and-drop interface, these solutions empower you to design effective initiatives based on solid data. You'll be able to build accurate personas and leverage the power of templates to ease your workflows. Businesses also use these tools to predict future behavior, identify opportunities for personalization, and streamline marketing strategies for more targeted outreach.

Overview of the 12 Best Customer Journey Analytics Software

1. Quantum Metric - Best for Real-time Cross-platform Analysis

Quantum Metric customer journey analytics software interface
Screenshot of Quantum Metric's digital customer experience journey mapping feature.

Quantum Metric is a digital intelligence platform that helps businesses gain in-depth insights into their customers' online behavior. It allows you to track and analyze customer interactions across various venues in real-time, comprehensively understanding your customer journey.

Why I Picked Quantum Metric:

I selected Quantum Metric for its unique focus on providing real-time, cross-platform analytics. It is refreshing and essential in a world where customers interact with businesses across multiple platforms. It's best for real-time cross-platform analysis because of its high-speed data processing and compatibility with various digital environments.

Standout features & integrations:

Quantum Metric brings together customer experience data and quantum analytics. This combination lets users understand the 'why' behind their customers' behaviors and preferences. its Continuous Product Design approach also assists teams in delivering better digital products. Quantum Metric fits seamlessly with Google Marketing Platform, Adobe Experience Cloud, and other marketing and data visualization tools for integrations.


Pricing upon request


  • Real-time analytics offer immediate insight into customer behavior.
  • Compatible with various platforms for comprehensive analysis.
  • Unique 'Continuous Product Design' approach.


  • Pricing is not open; please ask for a quote.
  • It may be complex for new users without proper training.
  • Depending on the scale, data management can become challenging.

2. MoEngage - Best for Mobile-first Customer Engagement

MoEngage customer journey analytics software interface
Here's the user paths feature in MoEngage.

MoEngage is a robust, mobile-focused customer engagement and analytics platform. It equips businesses with the tools to connect with customers on mobile devices, enabling personalized interactions based on customer behavior and preferences.

Why I Picked MoEngage:

I chose MoEngage because of its robust mobile-centric features. In a time when customers are increasingly relying on mobile devices, having a tool like MoEngage seemed like an obvious choice. Its sharp focus is on enabling businesses to reach customers directly on their most-used devices. It is the best for mobile-first customer engagement because of its well-rounded suite of mobile-specific engagement tools.

Standout features & integrations:

MoEngage offers personalized messaging, automation, and behavior-based campaigns that make mobile engagement more effective. Features like Sherpa, their AI-powered optimization engine, and Flows, their visual customer journey builder, provide advanced engagement capabilities. Regarding integrations, MoEngage works well with major platforms such as Shopify, WordPress, and Magento and a host of analytics, CRM, and data platform integrations.


Pricing upon request


  • Deep focus on mobile customer engagement.
  • Feature-rich platform with AI-powered optimization.
  • Offers numerous integrations with popular platforms.


  • Pricing information isn't readily available.
  • It might be overkill for businesses without a solid mobile presence.
  • The user interface might seem overwhelming to some users.

3. Glassbox - Best for Web and Mobile User Session Replay

Glassbox customer journey analytics software interface
Here's the augmented journey map feature in Glassbox.

Glassbox is an analytics platform that offers an in-depth understanding of user interactions on your website and mobile applications. Its robust session replay feature lets businesses view and analyze customer journeys in granular detail.

Why I Picked Glassbox:

I selected Glassbox due to its unrivaled capabilities in session replay. Witnessing customer interactions in detail is a game-changer, and Glassbox excels in this area. Its standout session replay functionality for both web and mobile apps is why it is the best in this aspect.

Standout features & integrations:

The key features of Glassbox include session replay, customer journey mapping, and robust analytics. The compelling session replay feature gives a 'video-like' playback of the user's journey. For integrations, Glassbox has compatibility with a range of marketing, CRM, and data platforms, including Salesforce, Adobe Marketing Cloud, and Google BigQuery.


Pricing upon request


  • Strong session replay capabilities.
  • We have detailed customer journey mapping.
  • Extensive integration possibilities.


  • Pricing isn't disclosed on the website.
  • The sheer amount of data captured can be overwhelming.
  • The user interface may require a learning curve for new users.

4. HubSpot Marketing Hub - Best for Integrating CRM, SEO, and Content Management

HubSpot Marketing Hub customer journey analytics software interface
Here's HubSpot Marketing Hub's user acquisition dashboard.

HubSpot Marketing Hub is a comprehensive marketing suite that combines customer relationship management (CRM), SEO, and content management in one place. It's the go-to choice for businesses seeking a unified, streamlined approach to managing and optimizing their online presence.

Why I Picked HubSpot Marketing Hub:

I chose HubSpot Marketing Hub for its holistic marketing approach. Under one umbrella, it's the ideal tool for businesses that want to manage various marketing aspects, from SEO to content and CRM. The breadth of this integration sets HubSpot apart and makes it the best choice for such businesses.

Standout features & integrations:

Critical features of HubSpot include a robust CRM system, intuitive SEO tools, and dynamic content management. These elements work in harmony, providing users with a well-rounded marketing toolset. HubSpot integrates well with many devices, including famous names like Salesforce, Slack, Woopra, and WordPress, to extend its functionality and efficiency.


From $50/user/month (billed annually)


  • Comprehensive feature set combining CRM, SEO, and content management.
  • Extensive integration possibilities with a wide range of other tools.
  • Intuitive user interface and user experience.


  • It can be pricey for small businesses.
  • Features might be overwhelming for those seeking a simple solution.
  • The level of customization could be improved.

5. Insider - Best for AI-driven Personalized Customer Interactions

Insider customer journey analytics software interface
Here's the behavioral segmentation capability of Insider.

Insider is an AI-powered platform that excels in delivering personalized customer experiences. It uses machine learning to analyze customer behavior and tailor interactions, making it a top choice for businesses looking to drive engagement through personalization.

Why I Picked Insider:

Insider stood out for me in the realm of AI-driven customer journey analytics tools. Its machine-learning capabilities and emphasis on personalization set it apart from the rest. I chose Insider because it is perfectly equipped to deliver on the promise of AI-driven personalized customer interactions.

Standout features & integrations:

Insider's most compelling features are its robust AI and machine learning capabilities, which drive personalized customer experiences. It also offers real-time analytics and predictive modeling to anticipate customer behavior. As for integrations, Insider works smoothly with other marketing tools and platforms like Shopify, Magento, and Google Analytics, extending its capabilities and ensuring a seamless data flow.


Pricing upon request


  • Powerful AI and machine learning capabilities.
  • Provides real-time analytics and predictive modeling.
  • Seamless integration with many popular marketing tools and platforms.


  • Pricing information isn't readily available.
  • The user interface might have a learning curve for beginners.
  • Some users might find the depth of data analytics overwhelming.

6. HCL Software - Best for Versatile Data Analytics and Insights

HCL Software customer journey analytics software interface
Screenshot of the HCL Software website.

HCL Software is a comprehensive solution that delivers robust data analytics and insights. Its versatile analysis features make it a preferred choice for businesses that deal with vast amounts of data and require meaningful insights.

Why I Picked HCL Software:

HCL Software made it to my list owing to its versatility in handling data analytics. Its myriad features for gaining deep insights into business data set it apart from other tools. I determined it to be the best for versatile data analytics and wisdom because of its superior capabilities in transforming complex data into actionable insights.

Standout features & integrations:

HCL Software offers real-time analytics, comprehensive reporting, and predictive modeling. Furthermore, integrations with leading databases and business tools allow users to merge and analyze data from various sources seamlessly.


Pricing upon request


  • Versatile data analytics capabilities.
  • Offers real-time analytics and predictive modeling.
  • Numerous integrations with leading databases and business tools.


  • Pricing details need to be more transparent.
  • The advanced features might have a learning curve.
  • As a comprehensive tool, it might be overwhelming for small businesses.

7. Heap - Best for Automatic Data Capture and Tracking

Heap customer journey analytics software interface
Here's the screenshot of the journey map dashboard in Heap.

A heap is a unique tool that stands out in automatic data capture and tracking, proving beneficial for businesses seeking to understand customer behavior on their digital platforms. Its strong points lie in capturing all interactions and allowing companies to make data-driven decisions.

Why I Picked Heap:

Heap secured its spot on my list due to its exceptional data capture and tracking ability. Its automatic event tracking and easy-defining custom events make it different from other tools. Given its simplicity in collecting data without requiring extra code, I selected it as best for automatic data capture and monitoring.

Standout features & integrations:

Heap has automatic event tracking, retroactive analytics, and funnel analysis features. Its seamless integration with tools like Google BigQuery, Optimizely, and Salesforce permits users to correlate Heap data with information from these platforms for enriched insights.


Pricing for Heap starts from $12/user/month. (billed annually)


  • Simplifies data capture with automatic event tracking.
  • Provides retroactive analytics for historical data.
  • Allows integration with major platforms like Google BigQuery and Salesforce.


  • Pricing starts from an annual commitment, with no monthly plans.
  • It might be expensive for smaller teams.
  • The interface could be complex for beginners.

8. Contentsquare - Best for Visualizing Customer Behavior on Websites

Contensquare customer journey analytics software interface
Here's the Cotentsquare UX analytics feature.

Contentsquare is a digital experience analytics solution offering comprehensive insights into website customer behavior. It provides businesses with visual heatmaps, session replays, and detailed analytics to enhance the user experience.

Why I Picked Contentsquare:

I picked Contentsquare for this list because of its superior visualization capabilities that make understanding customer behavior on a website effortless. Its ability to convert complex interaction data into easy-to-understand heatmaps sets it apart. Contentsquare is the best for visualizing customer behavior on websites, as it provides an intuitive and straightforward way for businesses to understand and improve their users' digital experiences.

Standout features & integrations:

Contentsquare shines with its heatmap visualization, session replay, and AI-powered insights, enabling businesses to understand and improve customer interactions. Furthermore, Contentsquare integrates with several prominent platforms, including Google Analytics, Adobe Analytics, and Salesforce, allowing users to augment their existing data for more comprehensive customer insights.


Contentsquare pricing starts from $25/user/month.


  • Heatmap visualization provides an intuitive way to understand customer behavior.
  • Session replays allow businesses to see exactly how users interact with their websites.
  • Provides integrations with critical platforms like Google Analytics and Adobe Analytics.


  • It may be expensive for smaller businesses.
  • It might require some learning curve to make the most of the tool.
  • More information on lower-tier pricing or plans is needed.

9. Treasure Data Customer Data Platform - Best for Unified Customer Data Management

Treasure Data Customer Data Platform customer journey analytics software interface
Here's the Omnichannel and Departments orchestration feature in Treasure Data Customer Data Platform.

Treasure Data Customer Data Platform is a solution that aids businesses in collecting and unifying their customer data from various sources. It consolidates the data and provides in-depth analytics, making it ideal for organizations with comprehensive data management.

Why I Picked Treasure Data Customer Data Platform:

I chose Treasure Data Customer Data Platform for this list due to its impressive capacity for data unification. In a world where businesses deal with an influx of customer data from numerous touchpoints, its standout feature of combining all this information into one accessible platform is why I believe it's best for unified customer data management.

Standout features & integrations:

Treasure Data's features include data collection from various sources, customer segmentation, and deep data analytics. Moreover, it offers valuable integrations with multiple platforms, including CRM systems, email marketing tools, and even social media platforms, making it easier for businesses to consolidate and leverage customer data.


The pricing for Treasure Data starts from $1,000/user/month. This is an enterprise-level tool, which might not be cost-effective for small businesses.


  • Provides a unified platform for customer data management.
  • Offers comprehensive customer data analytics.
  • Wide range of integrations with other platforms.


  • Pricing might be prohibitive for smaller businesses.
  • The interface might be complex for users without a technical background.
  • Limited information is available on lower-tier pricing or plans.

10. Segment - Best for Streamlining Data Collection Across Multiple Channels

Segment customer journey analytics software interface
Here's Segment's integration dashboard, which collects user data across multiple sources with one API.

Segment is a versatile tool that assists businesses in aggregating data from multiple channels and presents it in an easy-to-understand format. By efficiently handling the challenging data collection and collation task, it's ideally suited for businesses seeking to streamline their multi-channel data collection process.

Why I Picked Segment:

I selected Segment for its aptitude in consolidating data from disparate sources. In an era of multi-channel marketing, collecting data from each source can be daunting. Segment simplifies this process, making it a prime candidate for businesses needing to streamline data collection across multiple channels.

Standout features & integrations:

The segment provides a unified API for data collection, which can help businesses simplify their data infrastructure. Additionally, it offers a protocol for enforcing data quality. Its compatibility with other software is commendable, with integrations spanning across platforms, marketing tools, data warehouses, and more.


Pricing for Segment starts from $120/user/month (billed annually). It's important to note that this is based on an annual commitment and may vary depending on the volume of data processed.


  • Simplifies data collection from multiple sources.
  • Enforces data quality with a uniform protocol.
  • Offers a wide array of integrations.


  • The cost might be high for small businesses.
  • Its annual billing model may only suit some businesses.
  • It might have a steep learning curve for non-technical users.

11. - Best for In-app User Engagement Tracking

Pendio customer journey analytics software interface
Here's Pendio's dashboard feature, which creates modules to display your active accounts. is a robust product experience platform that offers valuable insights on in-app user engagement. The tool is particularly well-equipped to understand user behavior within applications, making it an ideal choice for businesses aiming to track and improve in-app user engagement.

Why I Picked

I picked due to its focused capabilities for monitoring in-app user engagement. Its unique feature set allows businesses to gain deep insights into user behavior within their applications. This specialization makes it a standout choice for companies wanting to understand and enhance their in-app user engagement.

Standout features & integrations: provides extensive features for user behavior tracking, such as heatmaps, funnels, and user path analysis and attribution. It also offers capabilities to guide users through the app, improving their experience. As for integrations, seamlessly connects with various CRM, data analysis, and project management tools.

Pricing:'s pricing starts from $995/user/month. This pricing might seem steep, but the value provided by the tool, especially for companies focused on app-centric user engagement, could be worth the investment.


  • Comprehensive in-app user engagement tracking features.
  • Offers in-app user guidance capabilities.
  • Wide range of integrations with other business tools.


  • Higher costs might be a barrier for small businesses.
  • It could be an overkill for companies not primarily focused on app engagement.
  • Some users may need help to use it initially.

12. ChurnZero - Best for Predicting and Reducing Customer Churn

ChurnZero customer journey analytics software interface
Here's the dashboard of ChurnZero, which shows detailed reporting to understand customer churn.

ChurnZero is a powerful customer success platform that focuses on reducing customer churn by helping businesses understand their customers better. It uses real-time data, automated tasks, and customer segmentation to predict and prevent customer churn, real-time data, automated tasks, and customer segmentation from predicting and preventing customer churn, hence aligning with its recognition for being best at predicting and reducing customer churn.

Why I Picked ChurnZero:

I selected ChurnZero for its dedicated focus on churn prediction and prevention. This tool goes beyond traditional customer data management and delivers features designed to keep customers engaged, reducing the likelihood of churn. Its in-depth customer analysis and automated tasks make it different from other tools.

Standout features & integrations:

ChurnZero shines with features like customer health scoring, automated actions based on customer behavior, and detailed reporting to help understand customer churn. It also offers significant integrations with platforms like Salesforce, HubSpot, and Zendesk, assisting businesses in connecting customer data from multiple channels.


Pricing for ChurnZero starts from $600/user/month. Although comparatively high, this rate delivers focused functionalities to combat customer churn, which can ultimately lead to significant cost savings for businesses.


  • Specialized features for predicting and reducing customer churn.
  • Comprehensive customer health scoring system.
  • Valuable integrations with major platforms.


  • The high cost might be prohibitive for small businesses.
  • There can be a learning curve for using some advanced features.
  • Only use if the business is dealing with a low customer churn rate.

Other Noteworthy Customer Journey Analytics Software

Below is a list of additional customer journey analytics software that I shortlisted but did not make it to the top 12. Definitely worth checking them out.

  1. Salesforce Marketing Cloud Account Engagement - Good for creating personalized customer journeys
  2. Emarsys - Good for integrating artificial intelligence(AI) into customer engagement strategies
  3. Optimove - Good for using predictive modeling to improve customer retention
  4. Pega Platform - Good for business process management and customer relationship management
  5. Totango - Good for understanding and tracking customer health
  6. WebEngage - Good for using multi-channel user engagement to increase retention
  7. Dreamdata - Good for attributing revenue and measuring the impact of B2B efforts
  8. Dotdigital - Good for creating omnichannel marketing campaigns
  9. Constant Contact Advanced Automation & CRM Platform - Good for small businesses needing email marketing and CRM solutions
  10. ContactPigeon - Good for e-commerce businesses needing personalized customer interactions
  11. Adobe Journey Optimizer - Good for orchestrating real-time, cross-channel customer journeys
  12. Xtremepush - Good for engaging customers across multiple digital platforms
  13. Act-On - Good for automating marketing to attract and retain customers
  14. - Good for managing and optimizing all types of partnerships
  15. Catalyst - Good for managing and tracking customer success workflows
  16. Adobe Campaign - Good for managing and automating personalized campaigns across channels
  17. Factors.AI - Good for understanding and tracking revenue operations
  18. Indicative - Good for analyzing customer journeys with a data-focused approach
  19. Auryc - Good for capturing and analyzing customer journey data
  20. Salespanel - Good for tracking and analyzing B2B customer behavior

Selection Criteria for Choosing Customer Journey Analytics Software

I've evaluated dozens of customer engagement software tools. In this case, I was realing for powerful features to effectively manage customer relationships, streamline marketing processes, and enable data-driven decision-making. Here's an outline of the critical criteria that mattered most in this selection process.

Core Functionality:

  • Detailed Customer Profiling: The tool should be able to gather comprehensive data about customers to form complete customer profiles.
  • Interaction Tracking: A top tool that will record every interaction with a customer across various channels.
  • Personalized Engagement: A promising tool should be able to segment customers and engage with them on a personal level based on their behavior, preferences, and past interactions.
  • Predictive Analytics: The tool must provide predictive insights for future customer behavior and churn probability.

Key Features:

  • Omni-channel Support: The software should enable businesses to reach customers via multiple channels like email, social media, SMS, push notifications, and more.
  • AI-Powered Insights: Machine learning algorithms to analyze customer data and provide actionable insights can be a game-changer.
  • Customer Journey Mapping: Visualizing a customer's path to purchase can help businesses understand their customers better and identify opportunities for engagement.


  • Intuitive Interface: For this type of software, it's crucial to have a clean, well-organized dashboard that allows users to access and understand features and data easily.
  • Easy Setup and Integration: The tool should easily integrate with existing systems, and the setup process should be straightforward.
  • Training and Support: A comprehensive training program for onboarding users is necessary, especially for complex enterprise solutions. In addition, the software should provide robust customer support to resolve any issues promptly.
  • Mobile Accessibility: Since much of the work happens on the go, having a mobile application or a responsive web interface is essential.

Most Asked Questions Regarding Customer Journey Analytics Software (FAQs)

What are the benefits of using customer journey analytics software?

Utilizing customer journey analytics software offers several benefits, such as:

  • Enhanced Customer Understanding: These tools help businesses track and understand customer behaviors, preferences, and interactions across various touchpoints.
  • Improved Personalization: Businesses can create more personalized and relevant experiences by understanding customer journeys.
  • Data-Driven Decision Making: The analytics provided by these tools can inform strategic business decisions, such as marketing and product development strategies.
  • Increased Customer Retention: Identifying potential churn points in the customer journey can help businesses improve their services and increase customer loyalty.
  • Better Cross and Up-selling Opportunities: By knowing a customer's behavior and purchase history, businesses can recommend relevant products or services, increasing sales.

How much do customer journey analytics tools typically cost?

The cost of customer journey analytics tools varies widely depending on the software's complexity, the business's size, and the number of users.

What are the typical pricing models for these tools?

The standard pricing models for these tools include subscription-based pricing, often on a per-user, per-month basis. Some vendors also offer tiered pricing plans with different levels of features and capabilities.

What is the typical range of pricing for these tools?

The starting price for basic plans can be as low as $10 per user per month, with premium projects ranging up to several hundred dollars per user per month. Enterprise solutions with advanced features may cost even more.

Which are the cheapest and most expensive software? is one of the most affordable options among the reviewed tools. is one of the most affordable options, starting at $29 per monthly user. On the other hand, Adobe Journey Optimizer is on the higher end, with pricing available upon request, typically in the range of several hundred dollars per user per month.

Are there any free options available?

While most customer journey analytics tools don't offer a completely free plan, many do provide free trials or freemium versions. The freemium versions usually have limited features and are best suited for small businesses or startups. Always check the vendor's website for the most accurate and up-to-date information.


In conclusion, finding the right customer journey analytics software is crucial in enhancing your understanding of customer behavior and improving the overall customer experience. Each tool offers different features and strengths, so it's essential to identify your business's specific needs and select a tool that aligns well with them. Here are three key takeaways:

  • Define Your Needs: Could you consider what you aim to achieve with the software? Are you looking to gain insights into specific touchpoints in the customer journey, predict and reduce customer churn, or streamline data collection across multiple channels? By clearly defining your needs, you can ensure you select a tool that provides the functionality you require.
  • Look at Pricing and Scalability: Like with any investment, consider the tool's cost, considering your current budget and future needs. Some agencies offer solutions that can grow your business.
  • Usability and Integration: Look for a tool with a user-friendly interface and good customer support. It's also beneficial if the software can integrate with other systems you already use, such as your CRM or data management platform, to streamline your workflow.

What do you think?

This guide helps you navigate the myriad options for customer journey analytics software. If you have encountered an excellent tool that wasn't included in this list, please feel free to share. I'm always eager to learn about new and effective solutions to enrich this resource. Thanks for your input and engagement!

By Hannah Clark

Hannah Clark is the Editor of The CX Lead. After serving over 12 years working in front-line customer experience for major brands, Hannah pivoted to a career in digital publishing and media production. Having gained a holistic view of the challenges and intricacies of delivering exceptional experiences, Hannah aims to help CX practitioners 'level up' their skills by amplifying the voices of today's thought leaders in the space.

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