10 Best Customer Service Software For Your Business In 2023

Custify is a customer success software designed primarily for SaaS businesses. It focuses on all the aspects of consumer involvement with your business including customer lifecycles, product adoption, and upsell opportunities. Custify can automate basic customer service actions, like welcome emails, low engagement jump-starts, and personalized renewal processes.

Basic customer service solutions can be handled by their entry-level plan but upgrading will unlock project management features and workflow automations that your team may find useful.

Why I Picked Custify: Custify assigns health scores to each SaaS client, which identifies potentials for churn or profit and flags your team to intervene with context-specific messaging where appropriate. Scheduled emails can be sent to sales, management, and stakeholders to keep them informed about company performance. 

Custify Standout Features & Integrations

Features include API access, customer management, click-to-dial, dashboards, lead management, multi-user access. 

Integrations include Slack, email, SMS, analytics solutions, and your CRM. You can also use Custify’s native API to connect with more tools.

Custify Pricing

Custify starts from $199/month and offers a free trial and/or a free demo.

HappyFox is an all-in-one ticketing support software that pulls all incoming customer queries from any source (email, chat, phone, and social) into one dynamic dashboard. They have the ability to outsource complex and redundant workflows to a powerful smart rules engine, meaning that even higher-difficulty queries can be handled without manual intervention.

HappyFox also features task management tools, help desk reporting, a flexible knowledge base/FAQ solution, asset management, and a no-code customer support portal builder. This customizable customer portal can be SEO optimized and is available on a mobile app, all with on-brand visuals and messaging.

Why I Picked HappyFox: HappyFox lets you design your own no-code, SEO-optimized customer portal. It's mobile responsive and branded to fit your website's look and feel. 

HappyFox Standout Features & Integrations

Features include customer service, email integration, live chat, CRM integration, notification, and API access.

Integrations include Microsoft Teams, Salesforce, Slack and other collaboration apps.

HappyFox Pricing

HappyFoxcosts from $39/agent/month (min 5 agents) and offers a free demo.

Freshdesk is a natively omnichannel customer service software that can scale up or down by integrating with a suite of specialized first-party products for sales, marketing, HR, and IT. Freshdesk’s basic plan comes with customer health scoring, proactive account alerts, goal and task management, and email campaigns. Freshdesk’s goal management module is particularly handy, as not every customer service software has these types of project management capabilities.

With it, you can tie big picture goals to detailed metrics; assign tasks with due dates, priority status, and an owner; build reusable templates for common goals and tasks; and track and measure your progress.

Why I Picked Freshdesk: As you will see below, Freshdesk boasts a ton of native integrations with other software you probably already use. This is vital for good customer service, as you'll want your CRM to speak to your website to speak to your ecommerce tools to speak to your ticket software. If you want no fuss, no muss integration support, Freshdesk is a great choice.

Freshdesk Standout Features & Integrations

Features include customer management, contact management, email integration, social media integration, support forms, analytics, dashboards, multi-user, scheduling, workflow management, ticket management, API access, chat tools, CRM integration, notifications, self-service portal, and knowledge base builder.

Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Oracle Netsuite, Insightly, Copper, Zoho CRM, Close, Zendesk, TeamSupport, Help Scout, Jira Service Desk, Zoho Desk, Chargebee, Recurly, Sage Intacct, QuickBooks Online, Xero, Intercom, Google Calendar, Azure, and a growing list of other useful apps.

Freshdesk Pricing

Freshdesk is free for up to 10 agents. Paid plans start at $18/agent/month and come with a 21-day free trial.

TeamSupport is customer support software meant for B2B companies in that it excels at lower volume, high complexity customer support items. 

TeamSupport focuses on customer and ticket management but also fosters collaboration using “Water Cooler”, their internal messaging app and social network system. TeamSupport generates a customer distress index (CDI) for each client based on how many tickets they have and their average resolution time.

Why I Picked TeamSupport: TeamSupport assess which B2B clients might be getting frustrated, then prompts a customer service agent to intervene. Each client has a detailed profile of every customer interaction that shares real-time updates across your whole team. The customer and contact database is particularly useful for onboarding new agents who aren’t familiar with your customer base yet and makes team collaboration easier to achieve.

TeamSupport Standout Features & Integrations

Features include cutomer management, notifications, analytics, dashboards, task scheduling/tracking, API access, live chat, CRM integration, email integration, and social media integrtion. 

Integrations include Slack, Microsoft Teams, Jira, Salesforce CRM, and other corporate applications.

TeamSupport Pricing

TeamSupport costs from $50/user/month and offers a 14-day free trial.

Kustomer is a CRM and customer service platform used by Abercrombie and Fitch Co., Ring, Stella & Dot, Glossier, and Hopper. Like most solutions on this list, they can tap into your customer base wherever they are online or offline: email, phone, chat, social and messaging apps. They prioritize customer self-service and support multiple different written languages.

Why I Picked Kustomer: Kustomer offers tons of AI-powered solutions for CRM and customer service, including automated triage and routing, smart self-service chatbots, and personalized customer communication suggestions. Their customizable chatbot is a standout feature, going so far as to host an image carousel of a customer’s past interactions to pull from and display at will.

Kustomer Standout Features & Integrations

Features include contact management, dashboards, task scheduling/tracking, customer service, workflow management, email integration, social media integration, customer health scoring, API access, no-code chatbots, and notification. 

Integrations include Shopify, Slack, Gmail, Twitter and other social media/messaging and commerce apps.

Kustomer Pricing

Kustomer starts at $89/user/month and offers a 14-day free trial.

Keap CRM is a sales and marketing customer support software that helps you capture leads, manage invoices, and compile client data. They offer free migrations from ActiveCampaign, AWeber, ConstantContact, HubSpot, MailChimp, and Ontraport if you are looking to switch over. Features include marketing automation, a sales pipeline, a CRM database, payment collection, reporting and analytics, appointment tracking, and email campaigns. Keap CRM is a customer service tool and CRM specifically designed for entrepreneurs.

Why I Picked Keap CRM: Keap is great for budding entrepreneurs who believe networking and professional growth are just as important as customer service strategies. Keap helps you build a personalized playbook to hone your goals and provides access to a community of like-minded business owners, including coaching opportunities. They host an engaged user community both on their website forum and via their Facebook group.

Keap CRM Standout Features & Integrations

Features include contact management, CRM integration, email integration, lead management, marketing automation, API access, lead scoring, task scheduling/tracking, conversion tracking, and multi-user access. 

Integrations include over 2500 applications, some natively and others using a paid account with Zapier.

Keap CRM Pricing

Keap CRM starts from $169/month (up to 1500 contacts and 2 users) and a 14-day free trial is available.

Kayako is a CRM software that offers customer service in multiple languages across live chat, email, Facebook, and Twitter. Over 131,000 agents currently use Kayako, including those from Sega, MTV, FedEx, General Electric Company, and Warner Brothers.

With Kayako, customer questions can be viewed by all agents so that a collaborative solution can be found quickly, leveraging the experiences of the company as a whole. Then, the dedicated agent can deliver a quick, personalized response to the customer on whatever platform they prefer. Your internal “knowledge base” then becomes your whole company and your different departmental teams, siloes be darned.

Why I Picked Kayako: Kayako focuses on cross-departmental collaboration, which is something small and medium businesses (SMBs) are better at using to the fullest. Large enterprises tend to be more siloed.

Kayako Standout Features & Integrations

Features include customer management, notifications, dashboard, scheduling, task scheduling/tracking, API access, live chat, and email integration.

Integrations include Salesforce, Slack, Shopify and other applications.

Kayako Pricing

Kayako starts at $15/user/month and a 14-day free trial is available.

AzureDesk is a robust ticket management system that can be implemented to support your customer service team by collecting and organizing the data they need to resolve customer issues. You can use customizable tags for quick ticket sorting by status, type, or priority. The private notes field is a flexible space where your team can add any relevant details that don’t fit anywhere else.

AzureDesk hosts a self-populated knowledge base for your agents and customers to lean on for common questions and issues like “I need a password reset” or “How long does standard shipping take?” The tool’s dynamic search function can even predict customer queries before they are fully typed. 

Why I Picked AzureDesk: AzureDesk makes sure nothing gets missed by automatically turning incoming emails into tickets. All ticket details are compiled into a database that can then be parsed by their analytics system for actionable insight and reports.

AzureDesk Standout Features & Integrations

Features include customer service, knowledge base, customer management, multi-user, dashboards, real-time alerts, live chat, chatbots, CRM integration, and email integration.

Integrations include Slack, Asana, JIRA, your email platform, and other similar apps.

AzureDesk Pricing

AzureDesk starts at $33/user/month and comes with a 14-day free trial.

Tidio is a customer service software that enables businesses to communicate with their customers using live chat or AI chatbots. It is a powerful tool that helps businesses increase sales and conversions and improve customer satisfaction. Tidio offers features such as automatic message triggers, chatbots, and email integration. 

Tidio's ticket management system allows businesses to create, assign, and track customer tickets in one place. This makes it easy to see which tickets have been resolved and which are still outstanding. It offers live chat features that make it easy for you to provide customer service through your website or social media accounts. Social media integrations allow businesses to respond to queries all across the web. Tidio also includes features such as push notifications to agents' devices and the ability to send canned responses. 

Tidio AI chatbots can answer FAQs, provide support, and even upsell products and services. The AI chatbots can be designed to automatically respond to common queries, so customers receive a prompt response without burdening a live agent. Chatbots can direct customers to your knowledge base—a library of articles and resources that you have built out for self-help services. 

Tidio's reporting tool tracks the performance of your live chat team. You can see how many chats each is handling, the average response time, and the satisfaction rating of each agent. This information can improve your team's performance and ensure visitors get the best possible experience.

Why I Picked Tidio: Tidio's live visitors' analytics provides insight into which pages are visited the most, which customers are new and returning, and what country they're from. You can also view who is on your website and what page they are currently browsing, then start chatting with them at the click of a button. 

Tidio Standout Features & Integrations

Features include customer service, knowledge base, customer management, multi-user, social media integration, dashboards, real-time alerts, live chat, chatbots, and CRM integration.

Integrations include WordPress, Shopify, Magento, Instagram, Facebook Messanger, Squarespace, Wix, BigCommerce, PrestaShop, WooCommerce, Joomla, Zendesk, Google Analytics, Hubspot, Mailchimp, Pipedrive, and dozens more through a Zapier subscription at an additional cost. 

Tidio Pricing

Tidio offers a free plan for up to 50-100 conversations with customers. Paid plans start at $19/user/month and unlock additional conversation volume and extra features.

Zendesk is a funky, modern CRM solution that makes up words like “humblident” (humble + confident) and boasts offices in Dublin, San Francisco, London, Copenhagen, and Melbourne, to name a few. It combines the colorful, fun attitude that contemporary startups love with a good product for a more-than-fair price.

Zendesk offers an internal help desk solution for companies looking to elevate the level of care and support they provide their customers. Zendesk offers a self-service knowledge base, centralized business information, IT and HR workflow automation, and satisfaction trend reporting.

Why I Picked Zendesk: Zendesk has a ton of pricing options that start small and grow with you. It's easily scalable, which is exactly what a startup that is (fingers crossed) ready to expand immensely needs. You can sign up on one of their lower tier plans and with the flick of a switch expand into something more robust when you're ready. If you qualify as an 'early-stage startup,' you can get Zendesk free for 6 months.

Zendesk Standout Features & Integrations

Features include API access, chat, CRM integration, real-time alerts, self-service portal, instant chat integration, knowledge base, contact management, customer management, email integration, social media integration, support forum, workflow management, ticket management, and call integration.

Integrations include Salesforce, JIRA, Slack, Trello, JIRA, Zoom, Dropbox, Clubhouse, Asana, monday.com, Box, Nicereply, Harvestr, Shopify, Mailchimp, and dozens of other options.

Zendesk Pricing

Zendesk starts at $19/user/month and offers a 30-day free trial. Qualifying early-stage startups get Zendesk free for 6 months.