10 beste plattformer for kundedata i 2026

Oversikt over de 20 beste kundedataplattformene

1. 

   1

   Quickbase

   Best no-code, highly customizable CDP

   • 30-day free trial
   • From $35/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Quickbase offers a low-code environment that empowers you to craft tailored applications, ensuring integration of data across your operations without requiring extensive technical expertise. By harnessing Quickbase, you can enhance workflow efficiency and gain real-time insights, making it an invaluable tool for any organization striving to optimize processes and leverage customer data for strategic growth.

   Why I Picked Quickbase

   I picked Quickbase for its unmatched ability to serve as a no-code, highly customizable customer data platform, perfect for those who want to design tailored applications without needing extensive technical skills. The intuitive visual builder allows you to create custom workflows and applications, streamlining processes across various industries. Additionally, Quickbase offers automation tools that simplify complex tasks, giving you more time to focus on strategic initiatives. With its integration capabilities, you can unify data from multiple sources, enhancing your ability to make informed decisions and drive business growth.

   Quickbase Key Features

   In addition to its no-code customization capabilities, Quickbase offers a range of features that enhance its functionality as a customer data platform.

   • Built-in Email Notifications: Stay informed with automated alerts for critical events, ensuring your team is always up-to-date with the latest developments.
   • RESTful APIs Library: Utilize a comprehensive set of APIs to automate tasks and integrate Quickbase with other systems, enhancing your workflow flexibility.
   • Over 40 Built-in Connectors: Seamlessly connect with popular cloud services like Salesforce and Slack, enabling smooth data flow across your organization's tools.
   • Mobile Access: Quickly access your applications on-the-go with a dedicated mobile app, allowing you to manage workflows from anywhere.

   Quickbase Integrations

   Integrations include Salesforce, Slack, Google Drive, Dropbox, DocuSign, QuickBooks Online, Box, Zendesk, ServiceNow, and Snowflake.

   Pros and Cons

   Pros:

   • Quickbase offers a versatile low-code environment for customization
   • Drag-and-drop interface simplifies application development
   • Strong user role management controls data visibility effectively

   Cons:

   • Limitations in mobile functionality may hinder on-the-go access
   • Integration challenges can arise, needing advanced API knowledge
   Learn more about Quickbase:

   • Check out Quickbase on their website
   • Read my in-depth review of Quickbase
2. 

   2

   Klaviyo

   Best for customer data activation

   • Free plan available
   • From $20/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klaviyo’s Data Platform puts your customer information at the center of your engagement strategy so you can use that information across marketing, service, and analytics without stitching multiple systems together. It brings in data from many parts of your tech stack, helps you build detailed customer profiles, and activates those profiles in campaigns that speak directly to how people behave and interact with your brand—ideal if your team wants more out of your customer data than simple lists and reports.

   Why I Picked Klaviyo

   I love Klaviyo's ability to unify and activate customer data seamlessly. Its real-time behavior-based segmentation feature allows you to target specific audiences with precision, enhancing your marketing efforts. Additionally, the platform's AI-driven predictive analytics provide valuable insights into customer behavior, helping anticipate needs and tailor marketing strategies accordingly. With over 350 integrations, Klaviyo ensures that your data connectivity remains robust and versatile.

   Klaviyo Key Features

   In addition to its powerful segmentation and predictive analytics capabilities, Klaviyo offers several other features:

   • Omnichannel Marketing: Klaviyo supports marketing across email, SMS, and social media, allowing you to reach customers wherever they are.
   • AI-Powered Marketing Agents: Uses built-in AI tools to generate campaign content, suggest segments, and optimize strategies based on patterns in your own data.
   • Drag-and-Drop Email and Campaign Builder: Create and customize email and SMS campaigns with an intuitive visual editor.
   • Automated Flows & Triggers: Allows for the automatic sending of emails based on specific customer actions, enhancing engagement.

   Klaviyo Integrations

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, Salesforce, Stripe, Facebook, Instagram, Google Ads, and Mailchimp.

   Pros and Cons

   Pros:

   • Offers comprehensive data integration for unified customer profiles.
   • Provides AI-driven insights for personalized marketing strategies.
   • Supports omnichannel marketing, including email, SMS, and social media.

   Cons:

   • Some users desire more customization options.
   • Pricing can escalate quickly as contact lists grow.
   Learn more about Klaviyo:

   • Check out Klaviyo on their website
3. 

   3

   Velaris

   Best for understanding health of customer portfolios

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Velaris is designed for businesses looking to enhance customer engagement and streamline operations. It seamlessly integrates into your processes, offering tailored solutions for teams like customer success, sales, and marketing. By automating routine tasks and using predictive analytics, Velaris helps you focus on meaningful interactions, predict churn, and craft personalized customer journeys.

   Why I Picked Velaris

   I picked Velaris because it excels in providing insights into the health of customer portfolios, a crucial aspect for any business looking to optimize customer success efforts. Velaris's Health Score Builder allows you to create customized health scores using real-time metrics such as user activity and support ticket volume, which can predict churn risks and uncover expansion opportunities. Its multi-tiered health monitoring offers both comprehensive and granular insights, ensuring you can assess customer health at various levels. Additionally, the platform's automation capabilities streamline workflows by sending alerts and triggering actions based on health score changes, allowing you to proactively manage customer relationships.

   Velaris Key Features

   In addition to its ability to provide insights into customer portfolio health, Velaris offers a range of features that enhance its functionality as a customer data platform.

   • Account Overview: Offers a clear view of all customer accounts, helping you quickly identify risks and opportunities for engagement.
   • Customizable Health Scores: Allows you to tailor metrics to predict customer health and churn risks effectively.
   • Report Generation: Enables the creation of shareable reports on various data types, ensuring informed decision-making processes.
   • Real-Time Alerts: Notifies your team immediately about potential risks, empowering proactive customer relationship management.

   Velaris Integrations

   Integrations include Hubspot, Intercom, and over 70 other native connections, with options for custom-built solutions through flexible technical integration options.

   Pros and Cons

   Pros:

   • AI-powered analytics for better insights
   • Effective automation features to streamline workflows
   • Good customer data aggregation

   Cons:

   • New users may face a learning curve when getting started
   • Could offer more integrations
   Learn more about Velaris:

   • Check out Velaris on their website
4. 

   4

   Segment

   Best for ingesting and distributing user analytics data

   • Free plan available
   • From $120/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For those seeking a customer data platform that integrates and activates data in real-time, Segment offers a solution designed to meet the needs of diverse industries, including retail, healthcare, and financial services. By providing a single API for data integration and tools for managing customer profiles, Segment empowers your team to enhance customer engagement and make informed decisions without compromising data quality or user privacy. With its extensive integrations and a focus on personalized experiences, Segment is an ideal choice for organizations aiming to optimize their customer data management and improve overall interactions.

   Why I Picked Segment

   I picked Segment for its unparalleled ability to ingest user analytics data and distribute it to data warehousing applications, addressing a critical need for businesses wanting to leverage their data fully. With its unique Connections feature, Segment integrates web and mobile app data through a single API, transforming and loading it into warehouses, which simplifies data management for your team. The Unify feature consolidates customer data across various channels, ensuring that your marketing and product teams have access to comprehensive and synchronized customer profiles. Additionally, the Reverse ETL capability allows for the movement of data from warehouses back to applications, facilitating a dynamic flow of insights that can enhance decision-making processes across your organization.

   Segment Key Features

   In addition to its exceptional capabilities in data ingestion and distribution, Segment offers a suite of features designed to enhance your customer data platform experience.

   • Twilio Engage: Facilitates personalized marketing through dynamic audience building and orchestrated customer journeys.
   • Protocols: Ensures data quality and protects user privacy by providing tools for data governance and compliance.
   • Privacy & Security: Offers resources for data protection and compliance with regulations like GDPR, ensuring your data handling meets global standards.
   • Integrations: Provides a vast array of integrations with advertising, analytics, CRM, and other platforms, making it easier for your team to connect Segment with existing tools.

   Segment Integrations

   Integrations include Amplitude, Mixpanel, Google Analytics, HubSpot, Mailchimp, Salesforce, Marketo, Facebook Ads, Zendesk, and Slack.

   Pros and Cons

   Pros:

   • Enables building event pipelines across apps and integrations
   • Easy deduplication for streamlining real-time data updates
   • Handles PII information and GDPR and CCPA compliance well

   Cons:

   • Struggles with large data volumes and loading data in one sync
   • Retrieving user data with frontend libraries can be difficult
   Learn more about Segment:

   • Check out Segment on their website
   • Explore best alternatives to Segment
5. 

   5

   Medallia

   Best for capturing customer feedback

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For those seeking a CDP that excels in transforming feedback into actionable insights, Medallia is an ideal solution. Tailored for industries ranging from healthcare to retail, it empowers you and your team to enhance customer and employee experiences through its AI-driven analytics and integrations. By capturing valuable insights from diverse interactions, Medallia enables you to optimize operations and foster meaningful improvements, positioning itself as a top choice for leveraging customer data to boost engagement and satisfaction.

   Why I Picked Medallia

   I chose Medallia for its exceptional ability to capture customer feedback, a critical feature for any customer data platform. With its advanced feedback collection capabilities, Medallia allows you to deploy personalized surveys through multiple channels, including email and messaging apps, ensuring you capture insights wherever your customers are. The platform's smart sampling feature helps manage feedback collection, reducing bias and enhancing the accuracy of your data. Additionally, Medallia's AI-powered text and sentiment analysis provides you with actionable insights, enabling your team to respond proactively to customer needs and improve satisfaction.

   Medallia Key Features

   In addition to its strengths in capturing customer feedback, Medallia offers a range of features that enhance its capabilities as a customer data platform.

   • AI-Powered Contact Centers: This feature leverages advanced analytics to enhance customer interactions and predict trends, allowing your team to anticipate and meet customer needs effectively.
   • Medallia Experience Cloud: Provides robust integration capabilities for large enterprises, enabling you to automate feedback collection and improve the overall customer experience across various platforms.
   • Total Experience (TX) Profiles: Creates a comprehensive timeline of customer interactions, which helps you deliver personalized services and develop effective omni-channel strategies.
   • Root Cause Analysis: Offers actionable intelligence by identifying underlying issues in customer experiences, enabling your team to address problems proactively and improve satisfaction.

   Medallia Integrations

   Integrations include Genesys, Amazon, Salesforce, Zendesk, Microsoft Dynamics, ServiceNow, SAP, Oracle, Adobe Experience Cloud, and Twilio. 

   Pros and Cons

   Pros:

   • Strong governance and permissions model
   • Granular sampling and quota controls
   • Wide channel coverage for feedback capture

   Cons:

   • Complex to manage across business units
   • Setup and schema design need planning
   Learn more about Medallia:

   • Check out Medallia on their website
   • Read my in-depth review of Medallia
   • Explore best alternatives to Medallia
6. 

   6

   Sitecore

   Best for capturing omnichannel customer data

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sitecore's Customer Data Platform offers a unique solution that harnesses the power of AI-driven personalization and extensive integration capabilities. This platform is ideal for ecommerce, content-driven businesses, omnichannel retailers, and sectors such as finance and healthcare that require tailored customer interactions. By providing a unified customer view and real-time data activation, Sitecore helps you overcome challenges like data silos and privacy concerns, enabling your team to deliver personalized experiences that resonate with your audience.

   Why I Picked Sitecore

   I picked Sitecore because it excels in capturing, unifying, and activating omnichannel customer data, which is crucial for driving exceptional customer experiences. The platform's ability to integrate data from diverse sources, such as web, app, email, and IoT devices, provides a comprehensive view of customer interactions. I appreciate how Sitecore's real-time data collection and advanced segmentation capabilities empower your team to create personalized marketing strategies. By offering actionable insights and facilitating seamless connectivity with other services, Sitecore addresses the challenges of data management, enabling you to optimize customer engagement effectively.

   Sitecore Key Features

   In addition to its robust capabilities in capturing and activating customer data, Sitecore offers several key features that enhance its functionality as a Customer Data Platform.

   • Personalization at Scale: Sitecore utilizes AI to deliver tailored customer interactions based on individual preferences and behaviors.
   • Robust Data Management: The platform ensures data accuracy through automatic cleansing, allowing your team to rely on up-to-date information.
   • Security and Compliance: Sitecore prioritizes data security and helps you comply with international privacy regulations, such as GDPR.
   • Extensive Ecosystem Support: It integrates well with other Sitecore products, enhancing personalization without requiring additional integrations.

   Sitecore Integrations

   Native integrations include Sitecore Personalize, XM Cloud, Salesforce CRM, Salesforce Marketing Cloud, and Amazon S3.

   Pros and Cons

   Pros:

   • Batch segmentation for deep datasets
   • Flexible identity stitching options
   • Scales to large event volumes

   Cons:

   • Data lake exports increase ops overhead
   • Tagging strategy must be rigorous
   Learn more about Sitecore:

   • Check out Sitecore on their website
7. 

   7

   Totango

   Best for startups seeking flexibility in optimizing customer journeys

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Totango offers an innovative approach to enhancing customer growth and retention. It combines customer management software with predictive revenue intelligence and a robust Value Methodology, making it ideal for enterprises focused on customer-led growth. With AI-driven insights and customizable workflows, Totango helps your team maximize customer ROI and adapt to evolving business needs, addressing the challenge of aligning sales and post-sales efforts to achieve shared outcomes.

   Why I Picked Totango

   I picked Totango for its unique ability to cater to startups seeking flexibility in optimizing customer journeys. The platform's Unison Customer Intelligence Engine uses AI to predict customer churn by analyzing engagement data, providing tailored insights that are crucial for startups aiming to enhance customer retention. Additionally, the Catalyst Customer Growth Platform offers automated workflows and customizable dashboards, allowing for personalized campaigns and seamless adaptation to evolving business needs. These features collectively help your team prevent churn and drive revenue growth, making Totango a compelling choice for those focused on customer success.

   Totango Key Features

   In addition to its flexibility for startups, Totango offers a range of features designed to enhance customer data management.

   • SuccessBLOCs: This feature provides tailored templates and tactics to drive effective customer success strategies, ensuring your team can implement best practices quickly.
   • Multidimensional Health Score: By evaluating various factors, this feature allows you to assess customer health comprehensively, helping in identifying areas that need attention.
   • Customer Segmentation: This tool enables you to group customers for targeted marketing and engagement strategies, making it easier to personalize your interactions.
   • Outcome Success Plans: Collaborate with customers to establish shared success objectives, ensuring alignment and clarity in your customer relationships.

   Totango Integrations

   Integrations include Slack, Salesforce, MS Outlook, Zendesk, Gmail, Hubspot, Amazon S3, Chorus, Dropbox, Gong, Jira, monday, Pendo, and more. 

   Pros and Cons

   Pros:

   • Successplays feature to help CX teams standardize user experience
   • Easy and configurable journey mapping
   • Customer health score tracking and analysis

   Cons:

   • Product usage aggregation sometimes creates blank accounts
   • Logging updates on touchpoints takes many clicks
   Learn more about Totango:

   • Check out Totango on their website
8. 

   8

   Zeta Global

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Learn more about Zeta Global:

   • Check out Zeta Global on their website
   • Read my in-depth review of Zeta Global
9. 

   9

   Salesforce Data Cloud

   Best for unified customer profiles

   • Free demo available
   • Pricing upon request

   Visit Website

   

   For those of you looking to elevate your customer engagement strategies, Salesforce Data Cloud offers a unified view of customer interactions by integrating multiple data sources. This platform is tailored for organizations that prioritize customer-centric approaches, providing industry-specific data models and advanced AI capabilities to personalize experiences and boost engagement. By tackling complex data challenges, it becomes an essential tool for optimizing your marketing, sales, and service operations.

   Why I Picked Salesforce Data Cloud

   I picked Salesforce Data Cloud for its exceptional capability in creating unified customer profiles, a must-have for businesses seeking a comprehensive view of their customers. The platform excels in integrating data from multiple sources in real-time, ensuring that your team can make informed decisions quickly. With advanced segmentation capabilities, you can tailor customer interactions based on attributes like purchase history and engagement. Additionally, its integration with AI for predictive analytics enhances your ability to anticipate customer needs and personalize experiences, making it an invaluable tool for optimizing customer engagement strategies.

   Salesforce Data Cloud Key Features

   In addition to its robust capabilities for unified customer profiles, Salesforce Data Cloud offers an array of features designed to enhance your data management experience.

   • Zero-Copy Connectors: Enable real-time access to external data warehouses without duplicating data, ensuring security and reducing latency.
   • Vector Search: Supports advanced AI applications by retrieving records based on meaning, improving contextually relevant insights.
   • Data Cloud Sandboxes: Provide safe environments for testing without affecting production data, facilitating collaboration between teams.
   • Policy and Data Governance: Ensures controlled access and compliance with regulations through built-in policies and audit trails.

   Salesforce Data Cloud Integrations

   Integrations include Amazon services, Google Analytics, LinkedIn, Salesforce CRM, Salesforce Marketing Cloud, Salesforce Service Cloud, SAP services, Snowflake, Tableau, TikTok, WordPress, and Zendesk.

   Pros and Cons

   Pros:

   • Real-time profiles for timely actions
   • Flexible identity rules and merges
   • Tight alignment with Salesforce workflows

   Cons:

   • Implementation needs skilled admins
   • Query logic can get complex
   Learn more about Salesforce Data Cloud:

   • Check out Salesforce Data Cloud on their website
10. 

    10

    Adobe Real-Time CDP

    Best for collecting B2B and B2C customer data in real-time

    • Free demo available
    • Pricing upon request

    Visit Website

    

    For those seeking a sophisticated solution to unify customer data and enhance personalized marketing, Adobe Real-Time CDP offers a compelling platform. By integrating data from across your enterprise, it allows you to create actionable customer profiles in real-time, fostering enriched customer engagement. This platform is particularly appealing to marketers and businesses aiming to deliver personalized experiences while maintaining robust data governance and privacy controls.

    Why I Picked Adobe Real-Time CDP

    I picked Adobe Real-Time CDP for its ability to unify B2B and B2C customer data in real-time, which is crucial for businesses needing instant audience activation. The platform excels with features like unified customer profiles, which centralize data from online and offline sources, enabling actionable insights and personalized marketing strategies. Its audience management capabilities allow for real-time enrichment and segmentation, ensuring that your marketing efforts are always relevant and timely. Additionally, Adobe Real-Time CDP’s emphasis on cookieless marketing ensures you can maintain effective customer engagement without relying on third-party cookies, addressing privacy concerns and evolving digital landscapes.

    Adobe Real-Time CDP Key Features

    In addition to its real-time data collection capabilities, Adobe Real-Time CDP offers several other valuable features for businesses looking to optimize their customer data strategies.

    • Data Governance: This feature equips your team with tools to manage compliance and privacy, ensuring that customer data is handled responsibly and in accordance with regulations.
    • Collaboration: Adobe Real-Time CDP includes a data collaboration application that connects advertisers and publishers, allowing them to identify high-value audiences while maintaining data privacy.
    • Connections: Streamline data collection and distribution to Adobe Experience Platform and other tools, enhancing site performance and marketing experiences by ensuring data flows seamlessly across systems.
    • AI Assistant: An integrated AI Assistant helps streamline workflows and improve productivity, making it easier for your team to manage and activate customer data efficiently.

    Adobe Real-Time CDP Integrations

    Integrations include Adobe Journey Optimizer, Adobe Customer Journey Analytics, Adobe Experience Platform, Facebook, Google, and other Adobe products. 

    Pros and Cons

    Pros:

    • Facilitates privacy compliance with robust data governance tools
    • Offers real-time data integration to improve decision-making
    • Effective search function for parsing customer data

    Cons:

    • Requires integration with Adobe products for full functionality
    • Lacks an intuitive toolbar
    Learn more about Adobe Real-Time CDP:

    • Check out Adobe Real-Time CDP on their website
    • Read my in-depth review of Adobe Real-Time CDP