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Best Big Data Customer Analytics Software Shortlist

Here are the top 10 big data customer analytics software I’d like to highlight out of the 20 I cover in this article:

  1. 1. BellaDati — Best for handling both structured and unstructured data
  2. 2. Exasol — Best for high-speed analytics
  3. 3. Dremio — Best big data analytics software for building a data lakehouse
  4. 4. MATLAB — Best for numerical computation and data analysis
  5. 5. Databricks Lakehouse Platform — Best for combining the benefits of data lakes and warehouses
  6. 6. Rockset — Best for real-time indexing large volumes of data in any format
  7. 7. dbt — Best for data transformations in cloud environments
  8. 8. Confluent — Best big data customer analytics software for streaming data
  9. 9. Gigasheet — Best for no-code analytics spreadsheets
  10. 10. Starburst — Best for querying large datasets

Big data customer analytics software is a must for business owners who want to improve their customer experience, make data-backed business decisions, and find ideas for new products. The software uses different metrics and technologies to analyze raw customer data. But with so many options on the market, it can be challenging to choose the right tool for your organization's needs.

That’s why I researched and compiled a list of the best big data customer analytics software. I’ll provide an overview of each tool, why I picked them, pricing, and the pros and cons. By the end of this post, you’ll better understand which software is best suited to your needs.

How I Selected the Best Big Data Customer Analytics Software

Perhaps you're wondering how I selected the best big data customer analytics software for this list? To build this top 10 list, I evaluated and compared a wide range of big data customer analytics software with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX Lead experience to pinpoint the features that add a lot of value.

If you have general questions about big data customer analytics software or how to pick the best big data customer analytics software for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best big data customer analytics software for this article.

Usability

Developers and data analysts aren’t the only people who’ll be using the software. For example, marketing teams might use the software to improve marketing campaigns. Hence, I’m looking for software with easy-to-use tools and features.

Standout Features

Sure, all big data customer analytics software may seem similar, but the standout features make all the difference. I looked for features like predictive analytics, real-time data processing, machine learning algorithms, and data visualization tools that take your customer insights to the next level.

Software Integrations: 

Who has time to manage data from different sources manually? That’s why it’s vital for big data customer analytics tools to readily integrate with other tools, softwares, and data sources. Examples of key integrations may be beta test management software, customer feedback tools, and product experience software.

Pricing:

We all love a good deal, but the software that provides the most value for money is what we're after. Hence, I’m seeking software that provides flexible pricing plans and a free trial.

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Overviews of the 20 Best Big Data Customer Analytics Software

You can use the simple overviews of each tool below to understand how each tool stands out from other big data customer analytics software. 

1

BellaDati

Best for handling both structured and unstructured data

Customized price upon request

BellaDati is a business intelligence and analytics platform offering various features to help users analyze and visualize data.

Why I picked BellaDati: One key feature that differentiates BellaDati from other tools is its ability to handle both structured and unstructured data. This means that users can combine and analyze data from various sources, including social media, customer feedback, customer interactions, and other unstructured data sources. Another differentiating factor is its flexible deployment options, which include on-premises, cloud-based, and hybrid deployment models.

Additionally, BellaDati offers drag-and-drop data visualization tools, which makes it easy for non-technical users to build custom dashboards and reports. Finally, its advanced data modeling and predictive analytics capabilities enable users to build complex models and uncover insights that might be difficult to identify through manual analysis. Overall, BellaDati is a good fit for organizations with different IT infrastructures and security requirements.

BellaDati Standout Features and Integrations

Features include data integration, data visualization, data analysis, dashboards, report generation, collaboration, predictive analytics, mobile support, and security.

Integrations include Oracle, MySQL, Microsoft SQL Server, Google Analytics, Salesforce, Talend, Pentaho, Tableau, QlikView, Power BI, and other software options.

Pros

  • Easy to integrate existing database
  • Good data visualization tools
  • Responsive support team

Cons

  • Can improve UI for building dashboards
  • Some users may find it challenging to use
2

Exasol

Best for high-speed analytics

Free trial is available

Plans start at $1/hour

Exasol is an in-memory database system ideal for organizations in data-intensive industries, such as finance, healthcare, and e-commerce.

Why I picked Exasol: Exasol in-memory technology allows data storage in the computer’s memory rather than on disk, allowing for rapid real-time access and analysis of data. Also, it is based on shared-nothing architecture, which distributes the workload across multiple nodes or computers, allowing for parallel processing.

Another noteworthy aspect of Exasol is its machine learning capabilities that enable users to perform advanced data analysis and prediction tasks. Users can build, train, and deploy machine learning models directly within the database system. This allows for faster and more efficient data analysis, as there is no need to transfer data to external ML tools for analysis.

Exasol Standout Features and Integrations

Features include distributed database, standard SQL, distribution keys, commodity hardware, profiling, IMPORT Command, EXPORT Command, XML/RPC interface, documentation, virtual schemas, ACID transactions, system tables, auditing, session management, user management, Lua scripts, preprocessor scripts, UDF scripts, machine learning, skyline queries, geospatial data, grouping sets, and connectors.

Integrations include Amazon QuickSight, Business Objects, IBM Cognos, Looker, Metabase, pentaho, Amazon Kinesis, Keboola, Kafka, Python, SQL, and other software options.

Pros

  • Supports standard SQL
  • Robust security features
  • High processing speed

Cons

  • Limited features for unstructured data
  • Small community of developers and users
3

Dremio

Best big data analytics software for building a data lakehouse

Free forever version available

$0.39/DCU

Dremio is a data-as-a-service (DAAS) platform that provides self-service analytics tools to data analysts, engineers, and business owners.

Why I picked Dremio: The best feature of Dremio is its ability to speed up query performance through Reflections. These are pre-aggregated and indexed data structures that make it easier and faster to analyze data. In addition, Dremio automatically refreshes reflections so that query results are updated. 

In addition, Dremio can help you modernize current systems, migrate legacy infrastructure to the cloud, update existing data lakehouse, and build new projects. It also offers a simple interface and good documentation, making it easy to troubleshoot any issues.

Dremio Standout Features and Integrations

Features include a lakehouse platform, global control plane, infinite scale and concurrency, self-service data curation and sharing, built-in governance and lineage, transparent query acceleration, SQL DML on the lakehouse, BI tool integration, audit logs, social identity provider integration, SOC 2 Type 2, ISO 27001, HIPAA Compliant, community support, enterprise identity provider integration, data masking, and SCIM synchronization.

Integrations include Airbyte, Alteryx, AWS, Collibra, dbt Labs, GoodData, intel, IBM, Microsoft, Okera, and other software options.

Pros

  • Good features for data governance
  • Intuitive interface
  • Fast queries

Cons

  • Requires third-party BI tools
  • It may require additional hardware resources
4

MATLAB

Best for numerical computation and data analysis

Pricing available upon request

The flagship program of MathWorks, MATLAB provides a programming environment to engineers, scientists, and data analysts.

Why I picked MATLAB: The best thing about MATLAB is its ability to process and visualize large data sets. In addition, its built-in graphics tool provides various options for visualizing data in two and three-dimensions.

MATLAB has become increasingly popular in recent years due to its large library of tools and functions for numerical computation and data analysis. In particular, it offers specialized toolboxes for data analysts and machine learning engineers. These toolboxes can help you build and evaluate machine learning models, data preprocessing, feature selection, and extraction.

MATLAB Standout Features and Integrations

Features include 3D/solid modeling tools, editing tools, drawing tools, rendering tools, finite element analysis, multibody dynamics, discrete event modeling, continuous event modeling, mechanical event simulation, manufacturing process simulation, hardware support, and command clarity.

Integrations include Simulink, Python, Microsoft Excel, LabVIEW, C++, Stateflow, Oracle, Mathcad, SolidWorks, ANSYS, and other software options.

Pros

  • Integrates with other programming languages
  • Wide range of functions
  • Excellent visualization capabilities

Cons

  • Steep learning curve
  • Limited flexibility
5

Databricks Lakehouse Platform

Best for combining the benefits of data lakes and warehouses

14-day free trial available

Plans start at $0.07/Databricks Unit (DBU)

Databricks Lakehouse Platform provides a Lakehouse architecture to companies that want to unify data warehousing and analytics on a single platform.

Why I picked Databricks Lakehouse Platform: It integrates with Delta Lake, an open-source data format that provides ACID transactions, schema enforcement, and other performance optimizations for cloud storage. Delta Lake allows organizations to handle complex workloads and ensure data consistency, reliability, and accuracy, making it an essential component of the Lakehouse architecture.

It is ideal for enterprises that need to process and analyze large volumes of data from various sources in a scalable, cost-effective, and secure manner. It is especially useful for data engineering and data science teams who want to collaborate on data projects, as it provides a unified platform for building, managing, and deploying data pipelines. Also, it can handle batch and streaming data processing using the Delta Lake format, ensuring data consistency, reliability, and accuracy.

Databricks Lakehouse Platform Standout Features and Integrations

Features include real-time data collection, data lake, data distribution, Hadoop integration, Spark integration, machine scaling, data preparation, cloud processing, workload processing, data integration, data compression, data lake integration, and scalability.

Integrations include Fivetran, arcion, Rivery, dbt, Prophecy, Tableau, Microsoft Power BI, Hex, Salesforce, Google Analytics, and other software options.

Pros

  • Provides advanced SQL functions
  • Includes in-built data visualization tools
  • Provides a unified platform for data streaming and ingestion

Cons

  • Data explorer can be slow
  • UX needs improvement
6

Rockset

Best for real-time indexing large volumes of data in any format

Free forever plan available

Plans start at $575/month

Rockset is a real-time indexing database that makes real-time analytics fast, scalable, flexible, and serverless. 

Why I picked Rockset: One of the best things about Rockset is that it doesn’t require pre-defined schemas to process and query data. Users can add data to Rockset in any format, including semi-structured data such as JSON, and it will be instantly available for search and analytics. In addition, Rockset is a scalable solution that can handle massive volumes of data, which makes it an ideal solution for cloud-native applications.

Also, it integrates with a wide range of data sources, such as Amazon S3, DynamoDB, Kafka, and more. This allows organizations to quickly ingest data from various sources and query it in real-time using Rockset's powerful indexing and caching capabilities.

Rockset Standout Features and Integrations

Features include built-in connectors, continuous rollups and transformations, SQL views, smart schemas, converged index, full SQL, query lambdas, serverless auto-scaling in the cloud, and enterprise-grade security. 

Integrations include Kafka, Kinesis, Azure, MongoDB, DynamoDB, Oracle, MySQL, Snowflake, Grafana, Retool, Tableau, and other software options.

Pros

  • Simple interface
  • Scalable solution
  • Provides flexible data management

Cons

  • Limited data source connectors
7

dbt

Best for data transformations in cloud environments

14-day free trial + freemium version available

Plans start at $100/developer seat/month

dbt (Data Build Tool) is a popular data transformation tool that helps data analysts and engineers perform the ‘transform’ step in Extract-Transform-Load (ETL) pipeline.

Why I picked dbt: When working on a complex and large data pipeline, team members usually simultaneously work on different aspects of the data pipeline, which runs the risk of conflicting changes. dbt’s version control feature eliminates this risk since it helps users keep a history of changes, and you can roll back to previous versions if needed.

This tool is for data professionals and organizations who struggle with data transformation and storage. Incorporating it into your workflow will help you reduce your workload. Additionally, the built-in testing feature ensures that the transformations are accurate.

dbt Standout Features and Integrations

Features include browser-based IDE, job scheduling, unlimited daily runs, logging and alerting, data documentation, source freshness reporting, continuous integration, API access, semantic layer, Single Sign On (SSO), multiple deployment regions, Service Level Agreements (SLAs), role-based ACLs, fine-grained Git permissions, audit logging, and native support for GitHub, GitLab, and Azure DevOps.

Integrations include AlloyDB, Amazon Redshift, BigQuery, Databricks, Snowflake, Deepnote, Hex, Houseware, Lightdash, Mode, and other software options.

Pros

  • Built-in testing capabilities
  • Active Slack community
  • Automatically generates documentation

Cons

  • Limited support for non-SQL databases
  • Users require SQL and data modeling knowledge
8

Confluent

Best big data customer analytics software for streaming data

Free forever plan available

Starts at $1.50/hour

Co-founded by the creators of Apache Kafka, Confluent is popular among data engineers and developers who require a scalable platform for working with data in motion.

Why I picked Confluent: One of the cool things about Confluent is that it provides a unified platform for data in motion. It integrates data from various sources, such as databases, applications, and IoT devices. This enables users to gain immediate insights from streaming data.

Confluent’s ability to provide real-time monitoring of data, intuitive UI, data visualization capabilities, and security and compliance features make it an excellent tool for data and business analysts. Also, it uses Apache Kafka as its core technology to provide a scalable and low-latency platform for handling high volumes of streaming data.

Confluent Standout Features and Integrations

Features include real-time analytics, data querying, Hadoop integration, Spark integration, multi-source analysis, data lake, data visualization, data workflow, governed discovery, data processing, data sources, integration, real-time processing, reporting, and analytics.

Integrations include Ably, Adobe experience platform, Aerospike, Amazon S3, Azure Cosmos DB, Azure Data Explorer, Couchbase, Crux, DataStax, Datadog, and other software options.

Pros

  • Good customer support
  • Provides real-time monitoring of data
  • Well-organized documentation

Cons

  • Complex configuration
  • Requires technical expertise
9

Gigasheet

Best for no-code analytics spreadsheets

Free forever plan available

Plans start at $20/month

Gigasheet is a powerful spreadsheet software that helps users gain insight from big data without the need for special coding skills.

Why I picked Gigasheet: It is a no-code solution that reduces the need for technical expertise. Anyone from freelancers to Fortune 500 companies can use its self-service features to analyze huge files. In addition, it offers several data cleanup tools to help users clean and prepare their data. These tools will help you filter and sort data, remove duplicates, format data, and split and merge cells. 

Gigasheet also provides various data visualization tools, including charts, pie charts, and line graphs. These tools will help you bring your data to life and can be customized based on your needs. One of the unique aspects of Gigasheet's visualization features is that they dynamically update as new data is added or modified. This makes it easier for users to stay on top of the changes and identify trends and patterns.

Gigasheet Standout Features and Integrations

Features include an activity dashboard, ad hoc reporting, API, collaboration tools, customizable reports, data capture and transfer, data connectors, data extraction, data replication, data transformation, data visualization, database support, forecasting, high volume processing, real-time analytics, storage, premium support with SLA, custom data retention policy, data isolation, SSO support, scheduled data imports, and enterprise data source connectors.

Integrations include Zuora, Zoom, Zoho, Zendesk, Yotpo, Xero, WooCommerce, Wannafind, Vilkas, Unleashed, and other software options.

Pros

  • Easy to use
  • Good customer support
  • Intuitive interface

Cons

  • Limited export options
  • Limited collaboration options
10

Starburst

Best for querying large datasets

Freemium version available

Plans start at $2.80/credit

Starburst helps enterprises query big data and acts as a single source of truth for your data.

Why I picked Starburst: Traditional data preparation and ETL processes are time-consuming and slow. Starburst enables ad-hoc analytics without the need for ETL processes. It quickly processes data across multiple sources and delivers results within seconds. This way, organizations can speed up time-to-market and improve decision-making.

Moreover, Starburst offers features like fine-grained access control, data masking, and end-to-end data encryption to ensure data security. In addition, it integrates with authentication providers like LDAP or Kerberos, which ensures authentication and provides administrators control access to resources. Starburst also offers a wide range of connectors so organizations can easily access data from various sources.

Starburst Standout Features and Integrations

Features include SQL query engine, distributed architecture, security and data governance, cloud-native deployment options, multi-cluster management, and consulting and training services.

Integrations include Accumulo, Google Big Query, Cassandra, Clickhouse, Delta Lake, Druid, Amazon DynamoDB, Elasticsearch, Greenplum, JDBC, and other software options.

Pros

  • Enables fast data querying
  • 24/7 support
  • Highly scalable

Cons

  • Requires ongoing maintenance
  • Relies on external data sources that can impact performance

The Best Big Data Customer Analytics Software Summary

Tool Free Option Price
1
BellaDati

Best for handling both structured and unstructured data

Not available

Customized price upon request Visit Website
2
Exasol

Best for high-speed analytics

Free trial is available

Plans start at $1/hour Visit Website
3
Dremio

Best big data analytics software for building a data lakehouse

Free forever version available

$0.39/DCU Visit Website
4
MATLAB

Best for numerical computation and data analysis

Not available

Pricing available upon request Visit Website
5
Databricks Lakehouse Platform

Best for combining the benefits of data lakes and warehouses

14-day free trial available

Plans start at $0.07/Databricks Unit (DBU) Visit Website
6
Rockset

Best for real-time indexing large volumes of data in any format

Free forever plan available

Plans start at $575/month Visit Website
7
dbt

Best for data transformations in cloud environments

14-day free trial + freemium version available

Plans start at $100/developer seat/month Visit Website
8
Confluent

Best big data customer analytics software for streaming data

Free forever plan available

Starts at $1.50/hour Visit Website
9
Gigasheet

Best for no-code analytics spreadsheets

Free forever plan available

Plans start at $20/month Visit Website
10
Starburst

Best for querying large datasets

Freemium version available

Plans start at $2.80/credit Visit Website

Other Options

Here are a few more options that didn’t make the best big data customer analytics software list:

  1. Dash Enterprise

    Best for building interactive dashboards and web applications

  2. Tinybird

    Best for building data products

  3. Alteryx

    Best for data preparation, blending, and analysis

  4. Cloudera

    Best for a hybrid, multi-cloud platform

  5. Tibco Data Science

    Best for developing and operationalizing data science solutions without coding skills

  6. Omniscope EVO

    Best for connecting, blending, and visualizing data from multiple sources

  7. Exploratory

    Best for statistical analysis and advanced visualization

  8. Azure Databricks

    Best for machine learning and real-time analytics

  9. Mindtree Data Analytics

    Best for data modeling and visualization

  10. Deep BI

    Best for automating targeted actions in real-time

People Also Ask

Other Customer Data Software Reviews

Big data is only one type of customer data software. If it ends up not being for you, you can try out these thematically similar lists to help narrow down that you need.

Summary

Customer data analysis helps businesses identify bottlenecks in their customer experience and uncovers new ideas for product development. These insights allow businesses to improve their customer service, which in turn leads to better customer loyalty and lifetime value.

I hope this article helped you find a customer analytics software that'll help you manage and explore your customer data better. If you want to gain similar insights about customer experience, make sure to subscribe to our newsletter

By Hannah Clark

Hannah Clark is the Editor of The CX Lead. After serving over 12 years working in front-line customer experience for major brands, Hannah pivoted to a career in digital publishing and media production. Having gained a holistic view of the challenges and intricacies of delivering exceptional experiences, Hannah aims to help CX practitioners 'level up' their skills by amplifying the voices of today's thought leaders in the space.

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