Os 10 melhores softwares de Voz do Cliente para análise de clientes em 2026

Avaliações dos melhores softwares VoC 

1. 

   1

   Chattermill

   Best for centralizing customer feedback data

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Chattermill helps customer-centric organizations turn scattered feedback into clear, actionable insight. Built for CX and product teams, it centralizes feedback from surveys, support tickets, reviews, and other channels into a single view. Using AI-driven sentiment and theme analysis, Chattermill uncovers trends, recurring issues, and emerging risks so you can prioritize improvements that move the needle on metrics like NPS and CSAT.

   Why I Picked Chattermill

   I picked Chattermill for its unique ability to unify customer feedback from multiple sources into a single, coherent platform. This feature allows your team to eliminate the chaos of scattered data and gain a comprehensive view of customer sentiments. The advanced AI-driven sentiment analysis is another standout aspect, automatically tagging feedback with themes and emotions, making it easier for you to pinpoint critical customer needs. This combination of features ensures that your team can act swiftly on insights, ultimately enhancing customer satisfaction and loyalty.

   Chattermill Key Features

   In addition to its core strengths, I also found several other features that make Chattermill a compelling choice for VOC software:

   • Automated Feedback Analysis: It uses AI to categorize and summarize feedback, saving your team time and ensuring no critical insights are missed.
   • Business Impact Mapping: This links feedback themes directly with key metrics like NPS and CSAT, helping you prioritize issues based on their potential business impact.
   • Proactive Alerts: Alerts you to significant changes in feedback trends, enabling timely interventions to address emerging issues.
   • Multilingual Analysis: Supports analysis in over 100 languages, allowing you to understand your global customer base without language barriers.

   Chattermill Integrations

   Integrations include Zendesk, Trustpilot, Qualtrics, Intercom, Slack, Jira, Notion, Mailchimp, Salesforce, and Typeform.

   Pros and Cons

   Pros:

   • Industry specific sentiment models
   • AI powered theme tagging
   • Real time sentiment tracking

   Cons:

   • May require enterprise onboarding
   • Pricing not publicly available
   Learn more about Chattermill:

   • Check out Chattermill on their website
   • Read my in-depth review of Chattermill
2. 

   2

   Enterpret

   Best for flexible feedback taxonomy

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Enterpret offers an AI-driven VoC software for customer analytics, built around a flexible feedback taxonomy that helps teams organize feedback effectively. It unifies and analyzes customer input to surface actionable insights for product and customer experience teams. By improving how feedback is structured and monitored in real time, Enterpret supports more informed, strategic decision-making.

   Why I Picked Enterpret

   I picked Enterpret for its flexible feedback taxonomy, which automatically organizes customer feedback into clear, relevant themes. This adaptive structure makes it easier to understand patterns, sentiment, and recurring issues without manual tagging. Combined with its customer knowledge graph, Enterpret helps teams connect feedback insights to real business impact, making it especially useful for analyzing large volumes of customer data.

   Enterpret Key Features

   In addition to adaptive taxonomy, Enterpret offers:

   • Natural Language Queries: Allows you to ask questions about customer feedback and receive instant insights.
   • AI Agents: Automates actions based on insights, enhancing your team's responsiveness.
   • Automated Workflows: Triggers workflows enriched with customer insights to streamline your processes.
   • Contextual Alerts: Detects issues and trends in real-time, routing alerts to the appropriate team members.

   Enterpret Integrations

   Enterpret supports a variety of integrations, allowing users to connect with popular tools for enhanced functionality and streamlined workflows. Integrations include Slack, Salesforce, Zendesk, Jira, HubSpot, Intercom, Segment, Snowflake, Google Analytics, and Tableau.

   Pros and Cons

   Pros:

   • Customer Knowledge Graph offers contextual insights for teams
   • Unifies feedback from multiple customer channels
   • Clear visibility into recurring customer issues

   Cons:

   • Limited customization options reduce flexibility
   • Filtering and navigation can be clunky on complex feedback set
   Learn more about Enterpret:

   • Check out Enterpret on their website
   • Read my in-depth review of Enterpret
3. 

   3

   SurveySparrow

   Best for crafting conversational surveys to gather customer feedback

   • Free plan available
   • From $19/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SurveySparrow is an online platform that helps you create and distribute surveys, collect responses, and analyze the data. It's designed to make the process of gathering and understanding customer feedback easier. It doesn't just help you ask questions and get answers, it helps you understand what customers really think and how they feel about your business.

   Instead of presenting respondents with a long list of questions, SurveySparrow makes surveys feel like a chat. This conversational approach makes the survey experience a lot more engaging and enjoyable, which can help increase response rates. It also solicits more open-ended responses, helping you dig deeper into the customer experience and really give your customers a voice.

   The software also has analytics tools to help you see how your surveys are performing. You can get insights into your respondents' behavior, and even segment your data for more detailed analysis. It integrates with other tools including Hubspot, Intercom, Rybbon, Salesforce, Slack, Zapier, and others.

   A 14-day free trial is available and paid plans start from $19/month.

   Learn more about SurveySparrow:

   • Check out SurveySparrow on their website
   • Read my in-depth review of SurveySparrow
4. 

   4

   Verint

   Best for tying journey drivers to outcomes

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:3.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Verint Voice of the Customer is an enterprise VoC platform that collects feedback across surveys, voice, chat, social, and digital channels and combines it with predictive analytics and text analysis to surface drivers, trends, and sentiment.

   Who Is Verint Best For?

   Verint Voice of the Customer is a strong fit for enterprise CX teams that need to connect feedback from multiple touchpoints—surveys, voice, chat, and digital—to measurable business outcomes like retention and purchase likelihood.

   Why I Picked Verint

   I picked Verint as one of the best because its Predictive Modeling capability does something I rarely see done well: it connects specific touchpoint drivers, like friction on a checkout page or a post-call IVR response, directly to outcomes such as retention likelihood and purchase intent. The Priority Index then ranks those drivers so you know exactly where to act first, rather than guessing from a pile of unstructured feedback.

   Verint Key Features

   • Omnichannel feedback collection: Aggregates direct signals like surveys, indirect signals like voice and social, and inferred behavioral and digital signals into a single listening engine.
   • Text Analytics: Analyzes chat, email, social media, call notes, and survey responses to identify topics, themes, and sentiment across all text interactions.
   • Post-call IVR surveys: Collects customer responses immediately after agent interactions and links those responses directly to the associated call recording.
   • Closed-loop workflow triggers: Routes survey results to the right person through rule-based alerts and triggers follow-up actions like coaching an agent or opening a case.

   Verint Integrations

   Verint Integration Studio lists more than 500 application connectors across 300 vendors, including Salesforce, Microsoft, Workday, and ServiceNow. Open APIs are available for custom integrations.

   Pros and Cons

   Pros:

   • Prioritizes recurring issues with ranked scores
   • Combines survey, digital, and contact-center feedback
   • Connects journey drivers to retention outcomes

   Cons:

   • Reviewers want deeper text and sentiment analysis
   • Limited native reporting often requires exports
   Learn more about Verint:

   • Check out Verint on their website
5. 

   5

   Unwrap

   Best for natural language processing

   • 30-day free trial
   • From $2,000/month (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For businesses eager to truly understand their customers, Unwrap offers a unique solution that goes beyond traditional metrics. Designed for product teams and customer experience professionals, Unwrap uses advanced machine learning to transform raw customer feedback into actionable insights. This tool is essential for anyone looking to prioritize customer needs and drive product improvements.

   Why I Picked Unwrap

   I picked Unwrap for its ability to transform customer feedback into actionable insights, which is a crucial feature for any VoC software. Its use of natural language processing allows your team to quickly identify and prioritize customer concerns, ensuring that you address the most pressing issues first. I also appreciate how Unwrap centralizes feedback from various sources, making it easier for you to spot recurring trends and opportunities for innovation. This level of insight is invaluable for any organization looking to enhance customer satisfaction and loyalty.

   Unwrap Key Features

   In addition to its powerful analytics, Unwrap offers several features that enhance its value as a VoC tool:

   • Sentiment Analysis: This feature categorizes feedback as positive, negative, or neutral, helping you understand customer emotions at a glance.
   • Theme Identification: Automatically identifies key themes in customer feedback, allowing your team to focus on the most relevant issues.
   • Customizable Dashboards: Provides you with the flexibility to create dashboards that highlight the metrics and insights most important to your organization.
   • Integration with Project Management Tools: Seamlessly connects insights to your existing project management systems, ensuring that feedback leads to actionable outcomes.

   Unwrap Integrations

   Integrations include Jira, Slack, Trello, Asana, Confluence, Microsoft Teams, Salesforce, Zendesk, Intercom, and HubSpot.

   Pros and Cons

   Pros:

   • Centralizes feedback from multiple sources
   • Identifies themes and sentiment trends
   • Automates large-scale feedback analysis

   Cons:

   • Less effective with low feedback
   • Limited advanced customization options
   Learn more about Unwrap:

   • Check out Unwrap on their website
   • Read my in-depth review of Unwrap
6. 

   6

   Survicate

   Best for multi-channel customer insights

   • 10-day free trial
   • From $114/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Survicate is a survey software that gathers customer feedback across multiple channels, including websites, emails, and mobile apps. You can use it to analyze customer feedback from various touchpoints and gather customer insights, which are essential for understanding customer needs and preferences across different platforms.

   Survicate provides a comprehensive suite of features for creating and managing surveys to collect customer feedback. Key features include over 150 customizable survey templates that cater to various feedback needs, targeting and segmentation capabilities to ensure surveys reach the appropriate audience, and real-time reporting and analytics to monitor survey performance.

   The platform also supports advanced survey logic for personalized question flows, multi-platform survey distribution, and key customer satisfaction metrics like NPS, CSAT, and CES. Additionally, Survicate offers integration with popular business tools, feedback forms for continuous insight collection, and APIs for custom integrations.

   Integrations are available with a range of widely-used business and marketing tools, including ActiveCampaign, Amplitude, Drip, Intercom, Salesforce, HubSpot, Mailchimp, Klaviyo, Google Analytics, Mixpanel, Optimizely, Slack, Zendesk, and many others. They also offer webhooks and an API for additional custom integrations too.

   Learn more about Survicate:

   • Check out Survicate on their website
7. 

   7

   Zonka Feedback

   Best for real-time alerts for negative feedback

   • 14-day free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zonka Feedback is a VoC and survey platform that combines multichannel feedback collection with AI-powered analysis, closed-loop case management, and automated workflows so CX teams can act on customer signals.

   Who is Zonka Feedback Best For?

   Zonka Feedback works well for mid-size to enterprise CX and support teams that run structured feedback programs across multiple customer touchpoints.

   Why I Picked Zonka Feedback

   I picked Zonka Feedback as one of the best because of how precisely it handles real-time alerting on negative feedback. You can customize which scores trigger an alert, so when a detractor submits a low NPS or a poor CSAT rating, you get an instant email or SMS notification. From there, Zonka's closed-loop workflow kicks in: you can assign the response as a task, add internal notes, and email the customer directly from within the platform, all tied to that original feedback record. I also like the AI-driven sentiment layer, which classifies incoming responses by tone and urgency, so your team isn't reacting to every alert in the same way but prioritizing the ones that need the fastest response.

   Zonka Feedback Key Features

   • Multichannel survey distribution: Deploy surveys via email, SMS, WhatsApp, in-app widgets, website embeds, and offline kiosks.
   • NPS, CSAT, and CES templates: Pre-built templates for core CX metrics help you start structured measurement programs fast.
   • AI thematic analysis: Tags open-text responses by recurring theme to reveal patterns across large response volumes.
   • Role-based dashboards: Filter feedback data by team, region, or touchpoint so each stakeholder views metrics relevant to their needs.

   Zonka Feedback Integrations

   Zonka Feedback offers native integrations with Salesforce, HubSpot, Jira, Front, Freshdesk, Intercom, HelpScout, Pipedrive, Zendesk, and Slack, as well as Google Sheets, Microsoft Teams, Zoom, and Mailchimp. It connects with Zapier, Make, and Integrately. An API and webhooks are available for custom integrations.

   Pros and Cons

   Pros:

   • AI tags themes in open-ended responses
   • Built-in NPS, CSAT, and CES tracking
   • Offline kiosk mode collects feedback without WiFi

   Cons:

   • API documentation is sometimes outdated
   • Reporting on mobile app is limited
   Learn more about Zonka Feedback:

   • Check out Zonka Feedback on their website
8. 

   8

   Medallia

   Enterprise customer experience platform with speech analytics & transcript automation

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Medallia is an award-winning VOC tool for customer experience teams. It can gather customer feedback from multiple channels like social media, in-app, connected devices, and conversational messaging. And once you combine the transactional and operational data with Medallia—you can understand the right touch points along every customer journey.

   The features I found useful are that it has 360-degree feedback, a clean and intuitive dashboard, in-built chat and messaging feature to centralize all of your conversations in one place.

   Its users find Medallia useful because it can collect data directly from the customer and provide analytics to get an overall picture of everything.

   Medallia has divided its integrations according to the industry. But here are a few software to name, such as Decibel for Adobe Experience Cloud, Google Marketing Platform, and DecisionWise Anniversary Pulse.

   Medallia hasn’t provided pricing information, so you need to contact their team to get an idea of this.

   Learn more about Medallia:

   • Check out Medallia on their website
   • Read my in-depth review of Medallia
   • Explore best alternatives to Medallia
9. 

   9

   Clootrack

   Best for unsupervised thematic analysis

   • Free trial + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Clootrack stands out as a versatile choice for any business seeking to enhance its understanding of customer sentiments through Voice of the Customer (VoC) analytics. Designed for consumer brands, SaaS companies, and management consultants, it provides a seamless way to capture and analyze customer feedback from diverse sources. By leveraging Clootrack, your team can uncover valuable insights that drive improvements in customer satisfaction and loyalty, addressing challenges in customer engagement and experience.

   Why I Picked Clootrack

   I picked Clootrack for its unique approach to unsupervised thematic analysis, which truly sets it apart in the VoC software landscape. This feature allows you to delve into customer conversations without bias, identifying emerging themes and trends that might otherwise go unnoticed. Additionally, Clootrack's multi-level reporting provides your team with in-depth insights tailored to different organizational levels, ensuring everyone from executives to frontline staff can access relevant data. These capabilities make it a compelling choice for businesses looking to harness the full potential of customer feedback.

   Clootrack Key Features

   In addition to its standout thematic analysis, here are additional features by Clootrack beneficial for your VoC needs:

   • Customer Sentiment Analysis: This feature enables you to gauge customer emotions and attitudes, providing a clearer understanding of their experiences with your brand.
   • Competitive Benchmarking: Offers insights into how your business stacks up against competitors, helping you identify areas for improvement and differentiation.
   • Purchase Intent Detection: By analyzing customer feedback, Clootrack can help identify potential buying signals, allowing you to tailor your marketing efforts effectively.
   • Customizable AI Workflows: Provides flexibility in how you gather and process customer data, ensuring the insights are aligned with your business's unique objectives.

   Clootrack Integrations

   Clootrack integrates with various tools to streamline data collection and analysis, including Salesforce, HubSpot, Zendesk, SurveyMonkey, Slack, Google Analytics, Intercom, Mailchimp, and Microsoft Teams. An API is also available for custom integrations, allowing you to tailor the platform to your specific needs.

   Pros and Cons

   Pros:

   • Supports 55+ global languages
   • Aggregates feedback from 1,000+ sources
   • Unsupervised AI sentiment discovery

   Cons:

   • Limited advanced data visualizations
   • Implementation requires stakeholder alignment
   Learn more about Clootrack:

   • Check out Clootrack on their website
10. 

    10

    Qualtrics Customer Experience

    CX software with real-time feedback from 27 channels &128 data sources

    • Free demo available
    • Pricing upon request

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Qualtrics is a VOC for customer experience management that will help you collect feedback from multiple channels and improve the customer journey. It has an active user base of more than 13,000, and 75% of them are Fortune 500 companies. It helps you with your foundational research for building, launching, and analyzing survey research.

    The features I found useful are that you can discover trends, key drivers, and customer loyalty patterns with it. It has an efficient predictive intelligence engine that will help you access prescriptive insights quickly.

    Its users love Qualtrics for its simplicity—they mention it’s easy to learn and use. It has the flexibility of options regarding how users can deploy the questions and the type of questions they can ask using this software.

    Qualtrics directly integrates with Thematic, Canvs AI, Amazon Connect, Canvas, Google Reviews Integrations, and Jebbit, along with other 100 tools.

    Qualtrics hasn’t provided pricing information, so you need to contact their team to get an idea of this.

    Learn more about Qualtrics Customer Experience:

    • Check out Qualtrics Customer Experience on their website