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Customer feedback software helps CX, product, and support teams eliminate guesswork and capture what customers are really thinking. But finding a tool that gives you actionable insights (not just survey fatigue) is easier said than done.

In this guide, I’ve reviewed the best customer feedback tools that help you close the loop faster, uncover root causes, and turn raw feedback into real business outcomes. Whether you’re trying to improve retention, test product-market fit, or just get closer to your customer, you’ll find a solution that fits your stack and stage.

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We’ve been testing and reviewing customer feedback software since 2021. As CX professionals ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different customer experience use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.

20 Best Customer Feedback Software Comparison Chart

This comparison chart summarizes basic details about each of my top customer feedback software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.

Best Customer Feedback Software Reviews

Here are brief descriptions of my top 20 customer feedback software solutions that showcase each tool’s best use case and noteworthy features, plus screenshots to give a snapshot of their user interface. I’ve also included additional bonus solutions below if you’d like even more options to consider.

Best for omnichannel inbox consolidation

  • Free plan available
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.7/5

Hiver is an AI-powered customer service platform that caters to businesses looking to enhance their customer feedback management. With its focus on streamlining communication, Hiver is especially appealing to industries such as technology, healthcare, and education. It offers tools like an omnichannel inbox and AI assistance, which help resolve queries and gather valuable insights from customer interactions. By simplifying feedback collection and analysis, Hiver helps your team make data-driven decisions and improve overall customer satisfaction.

Why I Picked Hiver

I picked Hiver for its unique ability to transform how you manage customer feedback through its AI-driven features. The omnichannel inbox consolidates all customer interactions into a single view, allowing your team to respond swiftly and accurately. Additionally, Hiver's AI capabilities assist in triaging and analyzing conversations, ensuring that urgent issues are prioritized. These features directly address the challenge of managing high volumes of customer feedback efficiently, making Hiver a standout choice for your team.

Hiver Key Features

In addition to its excellent customer feedback management capabilities, Hiver offers several other valuable features:

  • Knowledge Base: Enables your team to create a repository of common queries and solutions, reducing repetitive questions.
  • AI Copilot: Assists agents by drafting responses and suggesting next steps, enhancing response quality and speed.
  • Customer Portal: Provides a self-service platform where customers can find answers and submit feedback easily.
  • Workflow Automation: Automates repetitive tasks, freeing up your team to focus on resolving customer issues.

Hiver Integrations

Hiver integrates with popular platforms such as Salesforce, Hubspot, Pipedrive, Shopify, Jira, Asana, WhatsApp, and QuickBooks. These integrations enhance its functionality, allowing you to streamline workflows and improve productivity across your preferred applications.

Pros and cons

Pros:

  • AI capabilities triage conversation data
  • CSAT feature collects satisfaction feedback
  • Omnichannel inbox unifies communication workflows

Cons:

  • Draft sharing limitations hinder collaboration
  • Limited analytics features hinder insights

New Product Updates from Hiver

Hiver Release: Shared Drafts, AI Tasks & More
You can now personalize how Hiver's Ask AI communicates with your team.
December 28 2025
Hiver Release: Shared Drafts, AI Tasks & More

Hiver's release brings Shared Drafts, AI Tasks for workflow automation, AI-drafted reply refinement with your Knowledge Base, customizable Ask AI tone and style, nested Knowledge Base categories, and enhanced note searching—helping your team collaborate and find answers faster. Visit Hiver’s website for more details.

Best for centralized customer feedback

  • Free demo available
  • Pricing upon request

Enterpret is an AI-powered platform designed to transform how businesses understand and act on customer feedback. It appeals to companies focused on enhancing customer experiences by deriving actionable insights from diverse sources of feedback. The platform addresses the challenge of scattered customer signals, enabling businesses to quickly identify and address customer needs and preferences.

Why I Picked Enterpret

I picked Enterpret for its unique ability to integrate feedback from over 50 sources and transform it into actionable insights using AI-driven analysis. This feature is crucial for businesses looking to centralize customer feedback and gain a comprehensive understanding of customer sentiments. Additionally, Enterpret's adaptive taxonomy and customer knowledge graph provide deep contextual insights, allowing teams to identify trends and make informed decisions.

Enterpret Key Features

In addition to centralized customer feedback, Enterpret offers:

  • AI Agents: Automate responses and actions based on customer feedback to enhance efficiency in addressing customer concerns.
  • Customizable Feedback Themes: Allows businesses to tailor feedback themes according to specific needs, ensuring relevant insights are prioritized.
  • Real-Time Insights: Provides up-to-the-minute analysis of customer feedback, enabling quick strategy adjustments and proactive issue resolution.
  • Feedback Visualization Tools: Offers charts and graphs to help teams visualize trends and patterns in customer feedback for better strategic planning.

Enterpret Integrations

Integrations include Salesforce, Zendesk, Slack, Microsoft Teams, Intercom, HubSpot, Freshdesk, Jira, Asana, and Trello.

Pros and cons

Pros:

  • Aggregates feedback from multiple sources, providing comprehensive insights
  • Automated categorization saves time on feedback analysis
  • AI-driven analysis offers actionable insights for customer trends

Cons:

  • AI-generated summaries can sometimes be inconsistent
  • Users report occasional delay issues

Best for its feedback widget and in-app survey feature

  • Free trial available
  • From $96/month (billed annually)
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Rating: 4.7/5

Product Fruits is a user onboarding platform designed for product teams to enhance user engagement through customized onboarding experiences. Its primary users include product managers and customer success teams seeking efficient ways to guide users through their web applications. The tool focuses on onboarding checklists, in-app help, and feedback collection to boost user retention.

Why I picked Product Fruits: Product Fruits enables you to create interactive guides and surveys with conditional logic, allowing your team to tailor the user journey to individual needs. Unique features like AI-driven insights and dynamic personalization set it apart from other solutions. Its straightforward pricing based on monthly active users means you only pay for what you use, without hidden fees. The software's flexibility in offering unlimited seats and domains provides scalability for growing teams.

Standout features & integrations:

Features include onboarding checklists that guide users through your application, in-app announcements for timely updates, and feedback widgets for collecting user input directly within the app. The software also offers a comprehensive knowledge base and AI-powered insights to enhance user experience. You can integrate feedback into your product development process seamlessly with its intuitive tools.

Integrations include HubSpot, Salesforce, Intercom, Zendesk, Slack, Google Analytics, Segment, Mixpanel, Zapier, and Amplitude.

Pros and cons

Pros:

  • Easy creation of feature tours and announcements
  • User-friendly interface with intuitive onboarding tools
  • Responsive, helpful and knowledgeable customer support

Cons:

  • Analytics and reporting features need improvement
  • Limited customization options in design choices

New Product Updates from Product Fruits

October 19 2025
New Generation Onboarding with Elvin AI

Product Fruits has launched its AI-driven onboarding with Elvin AI, offering personalized guidance to boost user activation. For more information, visit Product Fruits's official site.

Best for gathering customer insights

  • 10-day free trial available
  • From $55.99/month
Visit Website
Rating: 4.6/5

Survicate is a customer feedback platform tailored for digital businesses, facilitating the collection of user insights through a variety of survey types, including email, website, and mobile in-app surveys. It is primarily used by product teams, marketing teams, and customer experience teams to assess metrics like NPS, CSAT, and CES.

Why I picked Survicate: Survicate allows you to gather customer insights effectively through its intuitive drag-and-drop survey creator, enabling you to design customized surveys swiftly without any coding. What makes Survicate exceptional is its ability to automate feedback collection with advanced targeting, ensuring you capture feedback at the optimal time. Additionally, it integrates seamlessly with popular tools like HubSpot and Salesforce, enriching your data with valuable customer feedback. Its features, such as the ability to capture responses from partially completed surveys, ensure continuous and valuable insights, aligning perfectly with its USP of gathering customer insights.

Standout features & integrations:

Features include an intuitive drag-and-drop survey creator that lets you customize surveys quickly. You can automate feedback collection with recurring surveys and advanced targeting to capture insights at the optimal moments. Survicate also supports embedding the first question of a survey in email previews to boost engagement.

Integrations include HubSpot, Salesforce, Google Analytics, Intercom, Slack, and Mailchimp, allowing you and your team to enrich customer data effortlessly.

Pros and cons

Pros:

  • Seamless integrations with HubSpot and other tools
  • Real-time analytics and comprehensive reporting tools
  • Intuitive interface makes surveys easy to create

Cons:

  • Surveys occasionally fail to launch correctly
  • Limited customization options for survey questions

New Product Updates from Survicate

Survicate's FullStory Integration for Mobile Apps
You can now integrate Survicate with Fullstory.
October 5 2025
Survicate's FullStory Integration for Mobile Apps

Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.

Best flexible customer surveys with conditional logic branching

  • Free trial available
  • From $19/month
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Rating: 4.4/5

SurveySparrow offers a dynamic solution for transforming customer feedback into actionable insights, making it ideal for industries like healthcare, education, and hospitality. Its mobile-first design and diverse survey types, including NPS and offline surveys, ensure you can gather feedback anytime, anywhere. With features like chatbot integration and customizable workflows, you can deepen customer engagement and drive business growth.

Why I Picked SurveySparrow

I picked SurveySparrow because of its flexible customer surveys with conditional logic branching. This feature enables you to tailor survey questions based on previous responses, ensuring the feedback you gather is both relevant and insightful. The tool's ability to handle offline data collection and support multiple languages further adds to its adaptability for different business needs. With these functionalities, SurveySparrow is an excellent choice for refining your customer feedback process.

SurveySparrow Key Features

In addition to its flexible customer surveys with conditional logic branching, SurveySparrow offers several other features that enhance its utility as a customer feedback software.

  • Conversational Surveys: Create engaging surveys that transform feedback collection into an interactive experience.
  • Multilingual Support: Conduct surveys in multiple languages to reach a diverse audience.
  • Omnichannel Feedback Collection: Share surveys across various platforms, including social media, email, and QR codes.
  • Visual Workflows: Automate actions based on survey responses to streamline your feedback process.

SurveySparrow Integrations

Integrations include Salesforce, HubSpot, Mailchimp, Zendesk, Slack, Google Sheets, Trello, Intercom, Freshdesk, and Microsoft Teams. 

Pros and cons

Pros:

  • Intuitive UI with many useful features
  • Integrates with Zendesk for chat feedback
  • Easy to build surveys with dynamic variables

Cons:

  • Drag-and-drop alignment issues complicate survey creation process
  • Limited customization restricts design flexibility in surveys

New Product Updates from SurveySparrow

SurveySparrow's Enhancements to Survey Flows
SurveySparrow's new conversational forms interface.
September 21 2025
SurveySparrow's Enhancements to Survey Flows

SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.

Best for custom survey design with question branching

  • 10-day free trial + free plan available
  • From $25/month (billed annually)
Visit Website
Rating: 4.5/5

Sogolytics is a customer feedback software designed for organizations looking to gather insightful data through flexible surveys. It is primarily used by customer experience teams and researchers who need advanced survey logic and branching capabilities.

Why I picked Sogolytics: This tool excels in providing conditional logic branching, which allows users to create personalized survey paths based on respondents' answers. You'll find Sogolytics particularly beneficial for its flexible survey design and in-depth data analysis features. In my experience, the ability to customize questions and logic makes it stand out from other tools. It also offers real-time reporting that helps your team make informed decisions swiftly.

Standout features & integrations:

Features include a mobile-friendly survey design that ensures your surveys are accessible across devices. You can also take advantage of their multi-channel distribution, enabling you to reach your audience wherever they are. Additionally, Sogolytics offers advanced data analysis tools that help you derive actionable insights from your survey results.

Integrations include Salesforce, Google Analytics, HubSpot, Microsoft Dynamics, Slack, Zapier, Mailchimp, Constant Contact, Oracle, and Zendesk.

Pros and cons

Pros:

  • Strong data-export and reporting features praised by users
  • Extensive survey design options for advanced branching
  • Highly flexible logic supports complex question flows

Cons:

  • Extensive feature set may overwhelm small, simple use-cases
  • Interface can feel cluttered and hard to navigate

New Product Updates from Sogolytics

Sogolytics Release Enhancements
Sogolytics' new auto-advance and auto-submit options in survey design.
September 21 2025
Sogolytics Release Enhancements

Sogolytics has rolled out new features that improve survey flow, streamline distribution, enhance dashboards, and expand directory data management. The update also brings improvements to email/SMS handling, data exports, and customization options across dashboards and invitations. For more information, visit Sogolytics' official site.

Best customizable digital forms for feedback collection

  • Free plan available
  • From $34/user/month (billed annually)
Visit Website
Rating: 4.7/5

Jotform is a versatile digital form creation tool designed for businesses of all sizes. Its primary users are organizations looking to collect feedback through customizable digital forms, serving key functions in data collection and analysis. It's also simple and quick to set up, something Kumar Vaibhav Tanwar, Founder of Clickworthy Digital Marketing Agency, highlights as a major benefit: "Jotform is easy to set up without dev support. It has email alerts to keep our team in the loop. It’s also easier for our clients to access, so my team spends less time chasing for details." He did note that "The interface isn’t as smooth as some competitors and theme control feels clunky on longer forms."

Why I picked Jotform: Jotform allows you to fully customize your feedback forms to meet your specific needs, making it stand out among other customer feedback solutions. With its drag-and-drop form builder, you can easily create complex forms without needing any coding skills. The tool also offers conditional logic, enabling your team to show or hide questions based on user responses. Additionally, Jotform supports multiple form field types, providing flexibility in how you gather and organize feedback.

Standout features & integrations:

Features include advanced form analytics, which help you understand how users interact with your forms. You can also benefit from mobile responsiveness, ensuring your forms work well on any device. The option to include payment integrations directly within your forms simplifies transaction processes for your team.

Integrations include Google Sheets, PayPal, Dropbox, Salesforce, Slack, Google Drive, Stripe, Mailchimp, HubSpot, Trello, and Airtable.

Pros and cons

Pros:

  • Intuitive platform create forms in minutes
  • Wide variety of templates and integrations
  • Drag-and-drop interface makes customization effortless

Cons:

  • Limited collaborative editing single editor bottleneck
  • Customer service response can be slow

Best for its customer microsurveys with real-time insights

  • 14-day free trial + free plan available
  • From $174/month (billed annually)
Visit Website
Rating: 4.7/5

UserGuiding is a product adoption platform primarily used by product managers and UX teams to enhance user onboarding and engagement. It allows businesses to create in-app guides, surveys, and walkthroughs directly within their application to gather real-time customer feedback.

Why I picked UserGuiding: UserGuiding enables you to create in-app surveys, including NPS, to gather real-time customer feedback and insights. This feature helps differentiate UserGuiding from other customer feedback tools by allowing you to analyze responses instantly and segment users for targeted engagement. You can increase survey completion rates by customizing survey triggers based on user behavior, which enhances user activation. Additionally, the platform's analytics and segmentation capabilities contribute to a faster time-to-value and reduce the need for demo calls.

Standout features & integrations:

Features include the ability to create in-app microsurveys that enhance feedback collection by providing real-time insights. You can analyze responses through a dashboard, enabling user segmentation and targeted engagement. The platform also includes interactive product tours and onboarding checklists to boost user engagement and satisfaction.

Integrations include popular tools such as Google Analytics, Mixpanel, Intercom, Slack, Salesforce, HubSpot, Zendesk, Segment, and Amplitude.

Pros and cons

Pros:

  • Interactive walkthroughs can be created quickly
  • Easy setup without needing technical expertise
  • Intuitive interface enables quick onboarding workflows

Cons:

  • Steep learning curve for advanced features
  • Limited customization options for complex projects

Best user analytics tool with feedback & survey features

  • Free plan available
  • From $49/month (billed annually)
Visit Website
Rating: 4.4/5

Hotjar is a user analytics tool designed for businesses seeking to understand user behavior and improve user experiences. Its primary users are digital marketers and UX designers who utilize its features like heatmaps, session recordings, and user feedback tools to make informed decisions and enhance website performance.

Ritika Dubash, CEO & Founder, HowToDigital, shared examples of how Hotjar helped their team identify UX gaps and act on their findings. “Scroll and click heatmaps (desktop vs. mobile) showed that our key CTAs and trust badges were below the fold on mobile. Moving them up led to a noticeable lift in CTR and add-to-cart for our ecommerce client. Moreover, session recordings helped us identify rage clicks and U turns. In one case, we found a sticky chat bubble covering a “Continue” button and fixing it improved checkout progression right away.

Why I picked Hotjar: Hotjar effectively combines tools like heatmaps and session recordings to visualize user interactions, providing insights into user behavior. Its feedback and survey features allow you to gather real-time user opinions and create AI-assisted surveys, making it stand out among customer feedback solutions. This integration of behavioral analytics with direct user feedback offers a comprehensive view of user motivations, aiding in targeted improvements. You can quickly identify user issues and gather actionable insights, making it a valuable tool for enhancing user experiences.

Standout features & integrations:

Features include heatmaps that show user interactions, session recordings with console tracking for JavaScript errors, and feedback tools that capture real-time user opinions. You can also conduct user interviews with scheduling and transcription support, which helps in gathering qualitative insights.

Integrations include platforms like Google Analytics, Slack, Shopify, WordPress, and more, allowing for streamlined workflows and enhanced data analysis.

Pros and cons

Pros:

  • Intuitive dashboard accessible for non-technical teams
  • Heatmaps and session recordings provide insights
  • Easy setup and installation for websites

Cons:

  • Session recording can slow page load
  • Complex setup process for some users

Best business messaging with feedback built in

  • Free demo + 14-day free trial available
  • From $0.99/ AI resolution
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Rating: 4.4/5

Intercom is a customer communication platform designed for businesses looking to connect with customers through messaging. Its main user base includes sales, marketing, and support teams who utilize the tool for live chat, customer feedback, and engagement. The tool primarily aids in improving customer relationships by facilitating real-time communication and gathering actionable insights through feedback.

Why I picked Intercom: It combines business messaging with integrated feedback tools. This integration allows your team to engage with customers and gather their feedback without switching platforms. Features like in-app messaging and custom bots help in real-time customer engagement. Additionally, Intercom's feedback system enables you to track customer satisfaction and make informed decisions.

Standout features & integrations:

Features include automation of chat responses to ensure customer queries are handled promptly. You can also use Intercom's targeted messaging to send personalized messages based on user behavior. In my experience, the tool's feedback collection is seamless, providing insights that help refine customer service strategies.

Integrations include Salesforce, Slack, Shopify, HubSpot, Stripe, Zendesk, Google Analytics, Marketo, Mailchimp, and Facebook.

Pros and cons

Pros:

  • Easy-to-use features enhance customer support workflows
  • Helpful AI enhances customer service interactions
  • Clean UI/UX and conversations synced efficiently

Cons:

  • Slow issue resolution and inconsistent support
  • Lacks marketing attribution and Salesforce integration

Best for real-time feedback collection

  • Free plan available
  • From $39.99/month (billed annually)
Visit Website
Rating: 4.5/5

Qualaroo is a customer feedback software designed to help businesses gather valuable insights through customizable surveys. It's a tool that allows you to understand your customers' needs and improve their experience by collecting real-time feedback.

Why I Picked Qualaroo: I picked Qualaroo because of its advanced targeting options, which let you reach specific audiences based on custom properties. This means you can ask targeted questions to the right people at the right time, ensuring you gather the most relevant feedback. Additionally, its AI-powered sentiment analysis helps you understand the emotions behind customer responses, giving you deeper insights into their experiences.

Another reason I chose Qualaroo is its mobile in-app nudges, which allow you to collect feedback directly from mobile users. This feature ensures that you're not missing out on insights from a significant portion of your audience. Plus, the platform's analytics, powered by IBM Watson, provide instant insights and advanced reporting capabilities, helping you make data-driven decisions quickly.

Standout Features & Integrations:

Features include question branching, which allows you to create dynamic surveys that adapt based on user responses, providing a more personalized experience. The platform also supports feedback collection across multiple digital environments, such as websites, mobile apps, and prototypes, ensuring you can reach your audience wherever they are. Additionally, Qualaroo offers behavior-based triggers, enabling you to engage with users based on their actions, further enhancing the relevance of your surveys.

Integrations include Salesforce, Tableau, Intercom, Zapier, Slack, Mailchimp, Hubspot, Marketo, Eloqua, KISSmetrics, Google Analytics, and FullStory.

Pros and cons

Pros:

  • Easy survey creation with templates and languages.
  • AI-powered sentiment analysis yields deeper insights.
  • Advanced targeting reaches specific audiences effectively.

Cons:

  • Steep learning curve for first-time users.
  • Limited export formats and no bulk actions.

Best feedback for product usage analytics & reports

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Gainsight is a customer success software platform designed for customer success teams, product managers, and analytics professionals. It provides real-time insights and in-app engagements to improve customer engagement and retention.

Why I picked Gainsight: Gainsight excels in delivering product usage analytics and comprehensive feedback reports. It offers real-time insights that help you understand customer behavior, and in-app engagements that allow you to interact with users directly. The platform's self-service options empower your team to tailor the customer experience. Gainsight's emphasis on integrating customer success with product experience ensures that you can drive sustainable growth.

Standout features & integrations:

Features include real-time insights that allow your team to quickly identify trends and opportunities for improvement. In-app engagements enable direct interaction with users, giving you the tools to address issues promptly. Self-service options help you empower customers by providing them with the resources they need to succeed.

Integrations include Salesforce, Zendesk, HubSpot, Slack, Marketo, Microsoft Dynamics, Google Analytics, Tableau, Adobe Analytics, and Intercom.

Pros and cons

Pros:

  • Powerful health scoring and segmentation tools
  • Deep Salesforce integration for customer data
  • Easy to use and customizable

Cons:

  • Clunky interface requiring too many clicks
  • Steep learning curve and complex configuration

Best feedback software for customer segments

  • 14-day free trial + free plan available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Pendo is a product experience platform designed primarily for product managers, customer success teams, and marketing professionals. It helps these teams capture product usage data, gather user feedback, and provide in-app guidance, all critical for understanding and improving user experiences.

Why I picked Pendo: Pendo excels in offering a comprehensive suite of tools for capturing and analyzing user feedback, which is vital for understanding customer needs. Its feedback feature allows you to collect and prioritize user suggestions, helping your team focus on what matters most. The in-app messaging and guides ensure you engage users right within your product, enhancing their journey. Unlike many other solutions, Pendo integrates feedback directly into product development workflows, making it a natural fit for teams focused on improving customer satisfaction.

Standout features & integrations:

Features include tools for capturing in-app feedback, session replay, and NPS surveys, which provide you with a clear picture of user experiences. You can also use Pendo for creating personalized user journeys, ensuring that every customer interaction is meaningful. The platform supports digital adoption by providing in-app guides that help users navigate your product effortlessly.

Integrations include Salesforce, Slack, HubSpot, Google Analytics, Zendesk, Segment, Microsoft Teams, Marketo, Intercom, and Jira.

Pros and cons

Pros:

  • Outstanding support team ensures smooth onboarding
  • Automation streamlines requests and follow-up workflows
  • Intuitive interface simplifies review management tasks

Cons:

  • Limited customization options for outreach emails
  • Some features and UI feel clumsy

Best for visual feedback capture

  • 15-day free trial
  • From $45/month
Visit Website
Rating: 4.5/5

Usersnap is a user feedback platform designed to enhance product management by capturing and organizing customer insights. It provides tools for visual feedback and micro surveys, helping teams gather valuable feedback for product development.

Why I Picked Usersnap: I picked Usersnap because it offers powerful visual feedback tools that allow your team to capture screenshots and annotate them directly, making it easy to understand user issues and requests. This feature ensures that you receive precise feedback from users, which can significantly improve your product's user experience. Additionally, Usersnap's AI-assisted trend analysis helps you to identify recurring themes in feedback, enabling you to make informed decisions based on user trends.

Furthermore, Usersnap's micro surveys, including CSAT and NPS, are excellent for gathering targeted feedback from specific user segments. These surveys can be embedded directly into your product, allowing you to collect feedback at the moment when users are most engaged. With these features, Usersnap not only helps in collecting feedback but also in understanding and prioritizing user needs.

Standout Features & Integrations

Features include context enrichment with auto-attached data, which provides additional information about user feedback to help you understand the context better. Usersnap also offers targeting and segmentation capabilities, allowing you to focus on specific user groups for more relevant feedback. Additionally, the customer portal feature lets you manage and respond to user feedback efficiently, ensuring that your users feel heard and valued.

Integrations include Jira Cloud, Jira Server, Slack, Microsoft Teams, Asana, Azure DevOps, GitHub, GitLab, Trello, Zendesk, Zapier, and Teamwork.

Pros and cons

Pros:

  • Visual feedback aids bug tracking
  • Seamless integration with project tools
  • Easy to set up and use

Cons:

  • Custom fields sometimes missing options
  • File uploads sometimes slow or lagging

Best for real-time feedback insights

  • Free demo available
  • From $555/month (billed annually)
Visit Website
Rating: 4.4/5

Lumoa is a customer feedback software that helps businesses make sense of customer sentiments. By using Generative AI, it turns various feedback sources into real-time, actionable insights, allowing you to understand and improve customer experiences.

Why I Picked Lumoa: I picked Lumoa because of its ability to consolidate feedback from multiple sources like surveys and reviews. This means you can easily gather insights from a wide range of customer interactions, helping you to make informed decisions. Another notable feature is its real-time analysis, which allows your team to respond to customer feedback as it happens, improving your ability to address issues quickly.

Lumoa also facilitates collaboration among team members by enabling you to track actions and set alerts based on customer feedback. This makes it easier for your team to work together to improve customer satisfaction scores. The platform's focus on transforming customer feedback into actionable insights ensures that customer experience remains a central focus in your decision-making processes.

Standout Features & Integrations

Features include the ability to analyze communications from email and chat platforms, which helps you extract valuable insights from customer interactions. Lumoa also connects with data and reporting tools, allowing you to incorporate customer insights into broader reporting dashboards. Additionally, it pulls in reviews from various sources, helping you identify key issues and trends to better understand your customers' needs.

Integrations include Netigate, Qualtrics, SurveyMonkey, Zendesk, Freshdesk, Intercom, Salesforce, Hubspot, Microsoft Dynamics, Gmail, WhatsApp, and Power BI.

Pros and cons

Pros:

  • Responsive to customer ideas and suggestions
  • GPT summaries provide quick sentiment overviews
  • Great at collecting and analyzing feedback

Cons:

  • Limited resources lead to slower updates
  • Support quality varies between representatives

Best customer feedback for company reviews

  • 14-day free trial
  • From $99/month (billed annually)

GatherUp is a customer feedback software tailored for digital marketing agencies and local businesses. It provides tools for managing reviews, analyzing customer feedback, and enhancing customer experience.

Why I picked GatherUp: You can leverage GatherUp to listen to and engage with your customers effectively. Its unique ability to automate review responses and conduct NPS surveys helps differentiate it from other feedback solutions. By focusing on managing reviews across multiple sites, GatherUp enhances your local SEO. In my experience, its SMS capabilities further improve communication with your customers.

Standout features & integrations:

Features include automated review responses that allow your team to efficiently address customer feedback. Performance reporting gives you insights into how your business is perceived. NPS surveys offer a clear measure of customer loyalty.

Integrations include Google, Facebook, TripAdvisor, Yelp, Trustpilot, QuickBooks, Shopify, WooCommerce, Salesforce, and Mailchimp.

Pros and cons

Pros:

  • Automated review requests and follow-up workflows
  • Highly customizable review requests and follow-ups
  • Simple, user-friendly and intuitive interface design

Cons:

  • Platform not fully customizable or cluttered
  • Customer support can be slow

Best for third-party review platform connectors

  • Free demo available
  • Pricing Upon Request

skNicely is a customer feedback software designed to help businesses measure customer satisfaction and motivate frontline teams. It's primarily used by service businesses looking to enhance their customer experience and improve their bottom line. The software automates customer feedback collection and provides actionable insights to foster loyalty.

Why I picked AskNicely: This tool differentiates itself by offering robust integration capabilities with third-party platforms, which is crucial for businesses that rely heavily on external review sites. It features customizable surveys that can be sent via email, web, or SMS, allowing you to gather feedback in ways that suit your customers best. Automation of response workflows ensures timely follow-ups, helping your team maintain high engagement levels. Additionally, its capacity to track Net Promoter Score (NPS) across different products and segments provides a comprehensive view of customer satisfaction.

Standout features & integrations:

Features include customizable survey distribution via various channels like email and SMS, enabling you to reach your customers where they are. The software also offers real-time leaderboards and text analytics, which help you analyze feedback efficiently. Automated workflows ensure that your team can act on feedback without delay, enhancing your customer service capabilities.

Integrations include Salesforce, Slack, Hubspot, Intercom, Marketing Cloud, Dynamics, and more, providing seamless connectivity between your customer feedback system and other crucial business tools.

Pros and cons

Pros:

  • Easy interface lets teams act quickly on feedback
  • NPS insights feed into review tools
  • Connects feedback to review platforms seamlessly

Cons:

  • Technical integrations sometimes require specialist support
  • Reporting and customization feel limited for power users

Best automated surveys for customer service feedback

  • Free demo available
  • Pricing upon request

InputKit is a customer feedback and experience management software designed to help businesses gather and analyze customer feedback efficiently. It is mainly used by customer service teams to improve service quality and customer satisfaction. InputKit offers automated surveys that provide actionable insights directly related to enhancing customer service.

Why I picked InputKit: InputKit excels in providing automated surveys that are specifically tailored for customer service feedback. The software differentiates itself by focusing on real-time feedback collection and analysis, allowing your team to quickly respond to customer needs. Its user-friendly interface and intuitive dashboard make it easy for your team to understand customer sentiments. You can also customize surveys to align with your brand, ensuring that the feedback process reflects your company’s identity.

Standout features & integrations:

Features include real-time feedback collection which allows you to promptly address customer issues. You can customize surveys to fit your brand, ensuring consistency in customer interactions. The intuitive dashboard provides a clear view of customer satisfaction trends, helping your team make informed decisions.

Integrations include popular native integrations such as Salesforce, Zendesk, HubSpot, Google Analytics, Microsoft Teams, Slack, Mailchimp, SurveyMonkey, Twilio, and Shopify.

Pros and cons

Pros:

  • Integrates review-generation and feedback modules in one platform
  • Feedback flows send surveys right after customer interaction
  • Automates distribution of post-service surveys without manual work

Cons:

  • Setup of automated workflows takes initial configuration effort
  • Reporting depth and custom-analytics still limited versus larger tools

Best for unsupervised sentiment analysis

  • Free trial available
  • Pricing upon request

For enterprises seeking to transform customer feedback into actionable insights, Clootrack offers a compelling solution. This AI-driven platform is particularly appealing to industries like consumer brands, management consulting, and private equity, where understanding customer sentiment and optimizing product experiences are critical. By consolidating data from over 1,000 sources and providing insights through customizable AI workflows, Clootrack helps you address challenges in customer experience and business outcomes.

Why I Picked Clootrack

I picked Clootrack for its unique ability to harness AI-driven analytics to transform customer feedback into actionable insights. The platform's unsupervised thematic analysis stands out, allowing you to discover hidden trends and sentiments without manual input. Multi-level reporting further enables your team to drill down into data, providing granular insights into customer experiences. These features are crucial for enterprises looking to improve customer satisfaction and drive strategic decisions based on real-time feedback.

Clootrack Key Features

In addition to the standout features mentioned, theres also the following features that Clootrack offers:

  • Customizable AI Workflows: Allows you to tailor the analytics process to your specific business needs without requiring technical expertise.
  • Market Analysis: Provides insights into market trends and competitor performance, helping you stay ahead in your industry.
  • Flexible Deployment Options: Supports both SaaS and Microsoft Azure integration, ensuring security and compliance with enterprise-grade standards.
  • Language Support: Accommodates a global audience with support for 55+ languages, making it ideal for international enterprises.

Clootrack Integrations

Integrations include Azure, Genesys, Medallia, and the capability to connect with over 1,000 tools, offering extensive flexibility and functionality for diverse business needs.

Pros and cons

Pros:

  • Supports 55+ global languages
  • Aggregates feedback from 1,000+ sources
  • Unsupervised AI sentiment discovery

Cons:

  • Limited advanced data visualizations
  • Implementation requires stakeholder alignment

Best for turning feedback into tickets

  • 30-day free trial
  • From $9/agent/month (billed annually)
Visit Website
Rating: 4.5/5

LiveAgent is a comprehensive customer support platform that brings together various communication channels into a single interface. It offers tools like live chat, ticketing, and a customer portal to help your team manage and respond to customer inquiries efficiently. 

Why I Picked LiveAgent: LiveAgent provides a dedicated feedback and suggestions feature. This allows your customers to submit ideas and feedback directly through your website, fostering open communication and continuous improvement. Once this feedback is submitted, the platform creates a ticket, allowing you to respond if needed. Customers can also vote on suggestions, allowing you to easily identify which features or changes are most important to your user base. 

Standout features & integrations:

Features include a feedback button that is customizable, allowing you to tailor its appearance and placement on your website to align with your brand. This encourages more customer engagement and makes it simple for users to share their thoughts. The integration process is straightforward, requiring only a small code snippet to be added to your site, so you can start collecting feedback without extensive technical effort. 

Integrations include WhatsApp, WordPress, Shopify, Mailchimp, Pipedrive, Slack, Facebook, Twitter, Google Analytics, Stripe, PayPal, and Salesforce.

Pros and cons

Pros:

  • Automation rules enable quick routing of feedback-tickets
  • Unified inbox handles chat, email, and social feedback
  • Downloads feedback and converts it into actionable tickets

Cons:

  • Advanced customization requires deeper configuration
  • Sorting and managing high volume tickets can be tedious

Other Customer Feedback Software

Here are a few more worthwhile options that didn’t make it into my top 20 list of the best customer feedback software, but are still worth checking out:

  1. ReviewFlowz

    For SaaS review generation

  2. Canny

    For tracking customer feedback and feature requests

  3. PathPro

    For a feature voting system

  4. GetFeedback

    Customer feedback for NPS surveys

  5. Listen360

    Easy-to-use real-time feedback platform

  6. Idiomatic

    Customer intelligence platform with AI

  7. Chattermill

    Customer feedback analytics platform

  8. Trustmary

    Tool for turning feedback into testimonials

  9. Frill

    Customer feedback with free version for small websites

If you still haven't found what you're looking for here, check out these related customer feedback software that we've tested and evaluated.

What is Customer Feedback Software?

Customer feedback software is a platform that collects, manages, and analyzes feedback across customer touchpoints. It helps businesses surface insights to improve products, services, and experiences.

Selection Criteria for Customer Feedback Software

Selecting customer feedback software requires a detailed analysis of its functionality and how well it meets specific use cases. Here’s how I evaluate these solutions.

Core Functionality: 25% of total weighting score

  • Collecting feedback across multiple channels (e.g., email, web, mobile).
  • Analyzing feedback for actionable insights.
  • Integrating with other CX and CRM tools to enrich customer profiles.
  • Automating the collection and analysis of feedback.
  • Personalizing follow-up actions based on feedback received.

Additional Standout Features: 25% of total weighting score

  • Advanced analytics capabilities, such as predictive analytics.
  • Video feedback or interactive polls to enhance engagement.
  • Seamless integrations with a wider range of business tools not commonly supported.
  • Customizable feedback loops for specific customer segments.
  • Use of AI and machine learning to automatically categorize and prioritize feedback.

Usability: 10% of total weighting score

  • A clean and intuitive interface
  • The balance between powerful features and ease of use
  • Drag-and-drop functionality for survey creation and template customization.

Onboarding: 10% of total weighting score

  • Comprehensive training materials, such as video tutorials, templates, and interactive product tours.
  • Dedicated support during onboarding, including chatbots and webinars.

Customer Support: 10% of total weighting score

  • Responsive support teams available through multiple channels (e.g., live chat, email, phone).
  • Knowledgeable community or forum where users can exchange tips and solutions.
  • Proactive support, including regular updates and guidance on new features.

Value For Money: 10% of total weighting score

  • Pricing structures that offer flexibility for businesses of all sizes.
  • The range of features available in relation to the price.
  • Free trials or freemium plans that allow businesses to test the software before committing.

Customer Reviews: 10% of total weighting score

  • Consistency in positive feedback regarding usability, support, and functionality.
  • How the tool has helped businesses improve their customer feedback management.
  • Reported drawbacks or limitations and how they might impact your specific needs.

How to Choose Customer Feedback Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityEnsure the software can grow with your business. It should handle increased data and user numbers without performance issues.
IntegrationsLook for software that connects with existing tools your team uses, like CRM systems or email platforms, to streamline workflows.
CustomizabilityThe software should allow personalization to fit your processes, like modifying feedback forms or dashboards to meet specific needs.
Ease of UseChoose a platform that's intuitive for all team members. A steep learning curve can slow down adoption and effectiveness.
BudgetConsider not just the initial cost but also ongoing expenses. Ensure it fits within your financial plans without hidden fees.
Security SafeguardsVerify robust security measures are in place to protect sensitive customer data from breaches and comply with regulations like GDPR.
Reporting ToolsEnsure the software offers comprehensive reporting features that help analyze feedback efficiently, turning data into actionable insights.
Customer SupportOpt for a provider with strong support services to assist your team during implementation and troubleshooting.

The evolution of customer feedback software is marked by several distinct trends that reflect a shift towards more engaging, integrated, and insightful approaches to capturing customer feedback.

Here's a distilled overview of the key trends:

  • Holistic Feedback Collection and Analysis: Comprehensive solutions that gather feedback across multiple touchpoints capture a full spectrum of customer experiences, providing businesses with a more detailed and nuanced understanding of their customers.
  • Enhanced Engagement and Response Rates: There's a noticeable pivot towards making feedback mechanisms more engaging and interactive. The use of conversational interfaces and the automation of feedback collection at critical moments increase response rates by making the process more intuitive and less intrusive for customers.
  • Prioritizing Accessibility and User-Friendly Design: By ensuring that these tools are straightforward and accessible to all users, businesses can broaden their reach and ensure that no valuable feedback is lost due to technological barriers or design oversights.
  • Decreasing Importance of Traditional Surveys: A shift away from traditional, lengthy surveys towards more dynamic and engaging feedback forms indicates a changing landscape. This trend reflects a broader recognition of customer time constraints and the need for feedback processes that are not only efficient but also capable of capturing high-quality insights.

Together, these trends point towards a future where customer feedback mechanisms are more integrated, responsive, and user-focused. This evolution suggests that businesses will have access to deeper, more actionable insights, enabling them to foster stronger, more informed relationships with their customers.

Features of Customer Feedback Software

When selecting customer feedback software, keep an eye out for the following key features:

  • In-app feedback: Capture immediate thoughts from users without making them leave your product experience. In-app feedback is all about collecting real-time impressions and reactions, usually via short surveys that seamlessly pop up inside your software, helping you get more genuine and timely responses.
  • Automated surveys: Set up surveys that are automatically triggered after specific interactions or events. With this feature, you keep the feedback loop running on autopilot, making it easier for you to gather fresh, unbiased input right when customer experiences are still top of mind—no extra chasing required.
  • Survey builder tools: Create custom surveys, quizzes, and questionnaires using intuitive drag-and-drop tools or handy templates. A robust survey builder gives you the flexibility to ask the questions you actually care about, making the process smoother (and less intimidating) for both you and your respondents.
  • Analytics: Dive deep into all the feedback data you collect. With built-in analytics, you can spot patterns, understand customer trends, and pinpoint problem areas, helping you translate individual opinions into actionable business improvements.
  • Segmentation: Break down feedback by different user groups based on demographics, purchase history, or engagement. Segmentation lets you see what specific audiences are saying, so you can personalize your responses and tweak your product or service for maximum impact.
  • Workflows: Automate how you handle incoming feedback, from routing to follow-up actions. With workflows, you can make sure every piece of feedback gets the right attention—assigning tasks, triggering alerts, or even sending thank-you notes automatically—so nothing falls through the cracks.
  • Feature requests: Track, prioritize, and organize suggestions for new features or enhancements. This feature turns your customer feedback loop into a direct line for product innovation, helping you focus your development efforts on the updates your users actually want.
  • Form builder: Build flexible, custom feedback forms tailored to different touchpoints in the user journey. A form builder lets you ask targeted questions, whether you’re probing post-purchase satisfaction or getting thoughts on support interactions.
  • Sentiment analysis: Understand the emotional undertones of your customer feedback automatically. Sentiment analysis highlights whether your users feel frustrated, delighted, or somewhere in between, sharpening your sense of where to double down or pivot your strategy.

Benefits of Customer Feedback Software

By leveraging customer feedback software, businesses can directly tap into the pulse of their customer base, gaining invaluable insights that inform product development, service enhancements, and customer experience strategies. Here are five primary benefits of customer feedback software:

  1. Insights into customer needs and preferences: Allows precise tailoring of products and services. This direct line to customer feedback illuminates what users truly want, enabling businesses to refine their offerings and ensure they meet the market's demands effectively.
  2. Identifying areas for improvement: Pinpoints specific challenges within the customer experience. By systematically analyzing customer feedback, businesses can identify and address issues promptly, enhancing the overall quality of their service and product offerings.
  3. Data-driven decision-making: Supports informed strategic choices. Customer feedback provides a solid foundation of data, helping businesses to move beyond guesswork and make decisions that are anchored in real user experiences and preferences.
  4. Improved customer satisfaction and loyalty: Builds stronger relationships with customers. Acting on feedback demonstrates to customers that their opinions are valued, fostering a sense of belonging and loyalty. This can lead to increased customer retention and positive word-of-mouth.
  5. Staying competitive: Ensures relevance in a fast-paced market. Regular feedback helps businesses stay aligned with customer expectations and ahead of evolving trends, enabling them to adapt swiftly and maintain a competitive edge.

Costs And Pricing For Customer Feedback Software 

Whether you're running a small startup or a large enterprise, there's a wide range of customer feedback software options available, each with its own set of features, capabilities, and pricing plans. These solutions can range from simple survey tools to comprehensive feedback management platforms, catering to different business needs and budgets.

For those with little to no experience in using such software, understanding the various plan options and their pricing can be a crucial step in selecting the right tool for your business.

Plan TypeAverage PriceCommon Features
Free$0Basic surveys, Limited responses, Email support, Basic analytics
Basic$10 - $50/monthAdvanced survey options, Unlimited responses, Email and chat support, Basic analytics, Custom branding
Professional$50 - $200/monthComprehensive feedback tools, Advanced analytics, Multi-user access, Integration with CRM systems, Priority support
Enterprise$200+/monthCustomizable feedback channels, Full analytics suite, Dedicated account manager, Custom integrations, 24/7 support

When considering customer feedback software, it's important to assess both your current and future needs, as well as your budget. Start with a plan that offers the essential features you need today, knowing you can upgrade as your business grows and your requirements become more sophisticated.

Customer Feedback Software FAQs

Here are a few questions I wanted to address while writing on what tool provides feedback on the customer experience.

What types of feedback can customer feedback software collect?

Customer feedback software can collect various input types like surveys, NPS, CSAT, open-ended comments, product suggestions, and in-app ratings. You can gather feedback through email, SMS, website pop-ups, and embedded widgets. Some platforms also capture voice feedback or analyze customer support interactions, helping you understand experience across key touchpoints. Choose tools that offer flexibility in formats so you can match feedback channels to your customer journey.

How do I create a customer feedback system?

Start by mapping which friction points you want to measure in your customer journey. Select a software tool that supports multiple feedback channels and integrates with your core systems. Set clear goals—like tracking NPS or identifying support issues. Use templates or automation to schedule outreach. Most platforms will let you trigger surveys post-purchase, after support, or at other milestones. Regularly review results and calibrate your system based on evolving business needs.

How do these customer feedback tools handle data privacy and GDPR compliance?

Most leading tools are GDPR compliant and offer controls for data retention, consent management, and user access. Look for platforms that provide audit trails, anonymization options, and secure data storage within your region. Always review each vendor’s privacy policy and settings to ensure you can meet company requirements and customer expectations.

Can customer feedback software help in identifying customer trends over time?

Yes, customer feedback software can analyze responses over time to spot patterns and changes in sentiment, NPS, or satisfaction scores. Most tools feature dashboards and trend reports that let you filter results by date, team, or product. This makes it easy for CX leaders to understand long-term shifts and proactively address emerging issues or capitalize on positive momentum.

How can I automate follow-up actions based on customer feedback?

You can set rules in most platforms to trigger automatic alerts, route negative feedback to support, or send thank-you emails after a response. Integrating with CRMs or workflow tools lets you assign follow-up tasks or escalate urgent issues. Automation ensures no feedback slips through the cracks and keeps your team accountable without the manual effort.

What integrations should I look for in customer feedback software?

Prioritize integrations with your CRM (like Salesforce or HubSpot), help desk (Zendesk, Intercom), and communication platforms (Slack, Teams). Connections to email marketing and analytics tools are also valuable. Seamless integrations let you centralize customer insights, automate feedback collection, and act on findings faster.

How do I increase response rates for customer feedback requests?

Keep surveys short and relevant. Personalize invites and tell customers how their input will be used. Time requests after a meaningful interaction—for example, after a support call or product delivery. Some tools allow reminders or incentives, but always balance frequency and value to avoid survey fatigue.

What are some pitfalls to avoid when implementing customer feedback software?

Don’t collect feedback without a clear plan for acting on it—customers notice when their input goes nowhere. Avoid overwhelming customers with too many requests, and don’t rely only on one type of survey. Failing to involve key internal teams can slow adoption. Test your process on a small scale to spot workflow issues before going live.

What Do You Think About This List?

Up to 74% of customers will switch to a competitor if your path to purchase is too difficult for them to navigate. Collecting feedback is the best way to discover the information you need to build top-notch CX products. That's where customer feedback software can help. This list contains some of the best options available for collecting that feedback. 

Some of the tools are dedicated to this single task, while others have more complex features. Choose the best one for you by considering what you need and then trying out a few of the tools that offer this functionality. 

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Tim Fisher
By Tim Fisher

Tim brings over two decades of experience leading at the crossroads of tech, editorial, and AI innovation. From launching and scaling Lifewire into a top-ranked tech site, to spearheading AI operations at People Inc., he’s spent his career building systems that connect people with smarter solutions. His favorite problems are the ones that unlock new possibilities when properly solved. For Tim, problems are just undiscovered opportunities, and AI has opened the door to solving challenges once thought immovable. When he’s not tinkering with large language models, Tim is either re-reading Project Hail Mary, or eating Mexican food.