With so many different survey tools available, figuring out which is the right one for you is tough — especially if you're set on using a free survey tool. You know you want a tool to help you collect feedback, opinions, and insights from your customers, but you need to figure out which option is best. In this article, I'll help you make your choice easier by sharing my insights on the best free survey tools to help you gather valuable insights, measure customer satisfaction, and make data-driven decisions without putting a strain on your budget.
What are Free Survey Tools?
Free survey tools are digital solutions that streamline the process of creating, designing, distributing, and analyzing surveys — with no added costs. These tools offer basic features to help you easily create and distribute surveys, including multiple question types and basic analysis features.
The main benefit of using free survey tools is the cost savings they offer, making them useful for small businesses or startups with limited budgets. However, they typically have limited features compared to paid plans.
Sogolytics is a comprehensive platform that primarily focuses on the provision of advanced survey tools and data analysis capabilities for businesses.
Why I picked Sogolytics: The SogoSurvey features include pre-designed templates, step-by-step wizards, and versatile question types. Additionally, you can quickly send invitations directly to email addresses without using the setup wizard. Sogolytics provides detailed reports on bounced emails and allows you to generate short URL links for social media sites like Twitter.
Sogolytics Standout Features and Integrations:
Standout features include multilingual surveys, with the ability to translate content into up to 40 different languages. It also provides a survey template bank, which is a collection of commonly used survey formats that users can preview and adopt for their own projects.
Free integrations include Delicious, Digg, Pinterest, Reddit, StumbleUpon, and Tumblr.
What’s Free: The free plan includes all fundamental question types for creating simple surveys, supports multilingual surveys, offers a built-in poll tool, provides basic real-time reports, and also includes access to a survey template bank.
- Tons of free features
- Fast support
- Customization restricted on free plan
- No NPS on free plan
Canva's free survey form builder allows you to easily create visually appealing surveys for various purposes.
Why I picked Canva: I chose Canva because its survey maker provides various question formats, including yes-or-no, multiple-choice, Likert scale, and open-ended questions. The tool is excellent for collaboration and sharing, enabling real-time teamwork and feedback gathering.
You can collaborate with teammates on survey creation and editing while sharing surveys with others for valuable input or pretesting. Lastly, Canva's customizable designs allow you to add personalized survey questions and adjust colors and fonts. You can create surveys that reflect your brand or theme, ensuring a cohesive and tailored survey experience.
Canva Standout Features and Integrations:
Canva’s biggest standout feature is its wide range of survey templates, which are already formatted and ready to use. Canva also offers visually attractive elements like free illustrations, stock images, and icons that users can add to their surveys to make them more engaging and visually appealing.
Free integration with Canva’s worksuite.
What’s Free: In Canva's free plan, users have access to thousands of free templates, a drag-and-drop editor, customization options, editing existing files, professional styles, print designs with free delivery, stunning charts and infographics, sharing options, mobile and desktop apps, and community and learning resources.
- User friendly
- Mobile app
- Includes collaboration tools
- No data analysis
- Limited integrations
Opinion Stage offers a user-friendly platform that enables users to easily set up engaging and fun interactive content.
Why I picked Opinion Stage: Its easy-to-use platform lets users quickly create engaging content that captivates their audience. Opinion Stage excels in integrating seamlessly into any website and offers flexibility in sharing content across social media platforms and via email.
With its conversational and visual approach, the tool enhances user engagement, encourages thoughtful responses, and increases conversions. The platform also provides valuable analytics and tracking features to help users optimize their interactive content and maximize submissions, leads, and revenue.
Opinion Stage Standout Features and Integrations:
Standout features include fully responsive layouts that automatically optimize content to fit the screen of any device or browser. With its core customization options, users can personalize their content's appearance and branding, aligning it with their brand identity.
Free integrations include Google Sheets, Mailchimp, Facebook Ads, Google Ads, and Slack. You can also connect Opinion Stage to a paid Zapier account to unlock additional integrations.
What’s Free: Opinion Stage is free with no time limit. You can create quizzes, polls, surveys, and forms, and receive up to 25 responses per month. It provides core features such as unlimited creation of feature-rich interactive content, conversion-optimized templates, fully responsive layouts, and the ability to embed on websites.
- Easy to use
- Wide variety of templates
- No lead generation on free plan
- Limited integrations
Mailchimp's email marketing platform includes a survey tool for businesses to gain insights into customer preferences and behaviors.
Why I picked Mailchimp: I chose Mailchimp because it seamlessly integrates survey creation into a comprehensive marketing platform. This allows businesses to create and distribute effective surveys while utilizing real-time data for marketing efforts.
Mailchimp offers unlimited survey creation and response collection, even on the free tier, which sets it apart from competitors and makes it an ideal tool for businesses expecting high survey participation. The automatic survey response tagging in the CRM helps businesses segment customers based on their responses, enabling more targeted and personalized marketing campaigns.
Mailchimp Standout Features and Integrations:
One important standout feature for Mailchimp is their flexible question customization feature where businesses can customize their surveys according to their specific informational needs. Collecting unlimited responses allows for extensive data gathering from a broad audience.
Mailchimp supports various question types, such as multiple-choice, rating scales, and open-ended text, providing versatility in the information gathered. The data export feature also allows for easy transfer of survey data to various formats for further analysis.
Free integrations include a Google Workspace integration that gives you access to Google Calendar, Drive, and more.
What’s Free: Mailchimp's free survey plan allows unlimited creation of surveys with no restrictions on the number of questions per survey or the responses you can gather. The plan includes multiple question types, data export capabilities, and custom design options. It provides free email support for the first 30 days and access to step-by-step videos, guides, and tutorials.
- Customization included
- Unlimited responses
- Integrates with Mailchimp
- No customer support after 30 days
- Limited integrations
Google Forms is a free tool for creating online forms and surveys, which is useful for collecting feedback, conducting research, organizing events, and gathering data. It's included in the Google Workspace suite.
Why I picked Google Forms: Google Forms is a survey tool that is intelligently designed and offers real-time analysis capabilities. Its response validation function ensures accurate and quality responses by setting rules for email formatting and number ranges. This feature saves you time by reducing manual data cleaning and ensures the integrity of your data.
The real-time response analysis feature provides immediate insights through automatic summaries and charts, allowing you to monitor your survey's progress in real-time. Additionally, Google Forms offers custom conditional logic, which presents or hides questions based on previous answers, creating a more personalized interaction for respondents and simplifying the completion process.
Google Forms Standout Features and Integrations:
The biggest standout feature for Google Forms is its intuitive drag-and-drop interface. Users can easily structure their forms with various question types and organize them to fit their needs. The platform also boasts a range of customization options, including color selection, image addition, and font adjustments, making it easy to personalize forms to match your branding or organizational style.
Additionally, Google Forms offers real-time collaboration, allowing multiple people to simultaneously work on the same form. This streamlines the creation process and aligns with other Google Workspace tools.
Free integrations include Google Sheets, Google Drive, Google Docs, Google Slides, Google Sites, Google Calendar, and Google Analytics. You can also connect Google Forms to a paid Zapier account to unlock additional integrations.
What’s Free: The free personal plan offers easy form creation with multiple question types, a drag-and-drop interface, customization options, real-time response analysis, collaboration tools, response validation, diverse sharing options, stringent security measures, and seamless integration with Google Sheets.
- Mobile friendly
- Customization options
- No centralized admin on free plan
- No live customer support on free plan
Zoho Survey is an online survey and questionnaire creation tool. It allows users to easily create surveys for various purposes such as customer satisfaction, feedback, market research, HR evaluations, and more.
Why I picked Zoho Survey: Zoho Survey stands out with its extensive range of question types, skip logic, and piping features, allowing for dynamic and personalized surveys tailored to specific needs. The tool also offers customizable themes to maintain brand consistency, easy survey distribution through social media and email campaigns, real-time results and reporting for prompt analysis, collaborative features for team collaboration, and strong security and compliance measures ensuring data protection.
Zoho Survey Standout Features and Integrations:
Standout features include an easy-to-use interface for creating and managing over 25 question types, including multiple-choice, rating scales, and open-ended questions. Additionally, the platform is optimized for mobile devices, ensuring that surveys are user-friendly on all screen sizes.
Free integrations include Facebook, Gsuite Marketplace, Mailchimp, Zoho Analytics, Zoho Campaigns, and Zoho Recruit.
What’s Free: The free plan includes unlimited surveys with up to 10 questions and 100 responses each, in-mail and pop-up survey options, the ability to embed surveys in a website, over 250 templates, survey creation in 26 languages, scoring, HTTPS encryption, social sharing, password protection, unlimited collectors per survey, real-time responses, and the option to export results as PDFs.
- You can build surveys in 26 languages
- Mobile app
- Security compliant
- Webhook integration available on paid plans
- No customization on free plan
Qualtrics is an online tool that allows you to create, distribute, and analyze surveys to gather valuable insights.
Why I picked Qualtrics Surveys: With Qualtrics' free survey maker, users can create dynamic and personalized surveys using intricate question logic, including skip, display, and branch logic. The survey flow editor offers an intuitive way to control the flow of questions, allowing for a fully customized survey experience.
Additionally, the ExpertReview feature offers pre-built templates and recommendations to guide you in creating your survey. It also includes a survey expert feature that ensures you ask the appropriate questions every time.
Qualtrics Surveys Standout Features and Integrations:
Standout features include over 50 pre-built survey templates designed by industry experts to cover various use cases and scenarios. With easy collaboration features, multiple team members can collaborate on survey creation, editing, and reviewing for a streamlined process. The platform also provides diverse options for survey distribution and analysis of results. Surveys can be distributed through various channels, and the online reporting capabilities enable efficient summary report generation. For advanced analysis, users can export survey data in various formats like CSV, TSV, Excel, XML, and SPSS.
Free integrations include Apple messages and Quantum Metric.
What’s Free: The free plan for Qualtrics Surveys includes a survey maker for creating three active surveys with up to eight question types, plus choice randomization, and skip, display, and branch logic. It provides access to 50+ survey templates, a survey flow editor, collaboration features, contact management, multiple survey distribution channels, a question library, basic result reports, advanced report building, data export capabilities, and support through email and chat.
- Email and chat support
- Customization and branding options
- Easy to use
- Access to 75+ languages is limited to their paid plans
- Limited customization on free plan
FreeOnlineSurveys allows users to create and conduct surveys, quizzes, and forms.
Why I picked FreeOnlineSurveys: I chose FreeOnlineSurveys because it prioritizes privacy and data protection. To ensure the security of survey participants' data, it employs measures such as pseudonymization of respondent IP addresses, absence of tracking cookies, and separate storage of respondent personally identifiable information (PII).
FreeOnlineSurveys also offers an AI question prediction feature that analyzes question text in real-time and suggests suitable question types. This streamlines the survey creation process and ensures well-structured surveys for effective data collection.
FreeOnlineSurveys Standout Features and Integrations:
Standout features include personalization options using logic and piping. You can customize pages, insert text, and add fields. You will also receive email or Slack notifications when responses come in. Their A/B testing feature helps you find the most effective content, and survey tracking helps you manage your data. Finally, there are comprehensive reports and data analysis tools for easy result interpretation.
Free integrations include Slack.
What’s Free: The free plan includes privacy-focused design, all question types, logic, piping, A/B testing, and up to 1,000 responses. It also features AI question prediction for efficient survey design.
- Mobile option
- Free forever plan
- All question types included in free plan
- No exit pages on free plan
- No quiz scoring on free plan
SurveyPlanet is an online survey tool that allows users to create and distribute unlimited surveys and responses.
Why I picked SurveyPlanet: With SurveyPlanet, you can create as many surveys as you need with no restrictions on the number of questions or responses. One unique feature is the ability to conduct surveys anonymously, ensuring the privacy of respondents and promoting honest feedback.
In addition, SurveyPlanet offers support for over 30 languages, allowing you to create surveys in a variety of languages. You can also choose between two different survey display styles to best fit your needs. The tool's sharing capabilities are also extensive, including direct sharing on social networks, making it easy to reach a wide audience.
SurveyPlanet Standout Features and Integrations:
Standout features include pre-written survey templates for different topics, making it easy for users to create surveys quickly and efficiently. The platform also allows users to duplicate surveys with just one click, saving time and making survey replication effortless.
Customization options include welcome and success messages and basic survey themes to add a personal touch. The platform also boasts robust management capabilities, such as deleting unwanted participants, archiving surveys for future reference, and generating basic in-app reports for analyzing results.
Free integrations include Google Analytics, KISSmetrics, Optimizely, Segment, and Woopra.
What’s Free: Unlimited surveys, questions, and responses, customizable welcome messages, two survey player types, social network sharing, and anonymous survey capabilities. The plan ensures SSL security, no data-mining, allows email sharing, survey embedding, and provides 90+ pre-written surveys. You get basic survey themes, 30+ language options, in-app reporting, deletion of unwanted participants, survey archiving, and categorization.
- SSL security
- Surveys can be archived
- Easy to use
- Limited customization
- Limited integrations
Crowdsignal provides a platform to collect feedback and responses from various sources, allowing users to analyze and export the data.
Why I picked Crowdsignal: Crowdsignal has impressive features that ensure the authenticity of responses by limiting double voting and spam. With the option to set restrictions based on password, IP, and email, along with Captcha protections, your data's integrity is maintained. Upgrading to benefit from this feature is required.
Interactive email surveys are also possible with Crowdsignal, allowing recipients to conveniently respond directly from their inboxes, which improves response rates and engagement. Additionally, Crowdsignal's mobile compatibility allows for on-site or in-person feedback collection. With its user-friendly interface and comprehensive feedback management tools, Crowdsignal is an exceptional choice for businesses seeking efficient and interactive feedback solutions.
Crowdsignal Standout Features and Integrations:
Standout features include collecting data from different sources and exporting it in different formats. It's easy to use, and editing surveys is quick and simple. With 14 types of questions and forms, including multiple choice and Likert scales, you can create all kinds of surveys, polls, quizzes, and forms in minutes. While there are some limitations to the data export options, it's still easy to share and analyze your results.
Free Integrations: There are no free integrations.
What’s Free: The free version of Crowdsignal offers unlimited questions, surveys, polls, and ratings, allowing you to gather valuable feedback without limitations. You can collect up to 2,500 signals, utilize poll embedding and media embeds for interactive content, and have a maximum file size of 1MB for uploads. However, please note that the free version includes Crowdsignal branding and has limited data export capabilities.
- Mobile friendly
- Easy to use
- Supports up to 2,500 responses
- No collaboration tools in their free plan
- No integration with Google Sheets in free plan
Best for a large collection of pre-built survey templates
Best survey for comprehensive customer insight
Best for customizing surveys
Best for targeted responses
Best for creating recurring or automated surveys
Best for cloud-hosted surveys
Best for creating fast surveys
Best for personalized surveys
Selection Criteria for Free Survey Tools
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best free survey tools for this article:
For a free online survey tool to even be considered for this list, it must at minimum support the creation and distribution of various survey types, and the collection and storage of responses. In addition, each survey platform needed to offer some sort of a free plan: either a free forever plan, a freemium plan with limited features, or a free trial.
Apart from the core functionalities, there are certain features that truly set a survey tool apart. These features provide additional value to the user and often make the survey creation process more efficient and effective. I also assessed these points in fine detail in order to make my final selections for this list:
- Question Variety: It should support a variety of question types, such as multiple choice, free text, Likert scales, NPS, etc., enabling users to gather diverse data and provide insightful survey results.
- Data Export: It should allow users to export the collected data easily, facilitating data analysis in external programs if needed.
- Mobile Optimization: Surveys should display well on all devices, especially mobile phones, as many respondents use mobile devices.
- Privacy & Security Measures: In an era of data breaches, it's vital for survey tools to offer robust privacy and security measures to protect respondents' data.
The survey tool must be user-friendly with an intuitive interface that is easy to navigate, even for individuals without a technical background. Clear instructions, helpful tool tips, and a smooth workflow from survey creation to distribution and analysis are essential.
Branding and Customization
This feature empowers users to tailor their surveys to reflect their brand aesthetics. From incorporating custom logos to adjusting color schemes and fonts, surveys become an integral part of the brand's communication strategy, enhancing recognition and credibility.
The capability to integrate with other software is crucial. Good survey tools should easily sync with popular tools such as Google Sheets, Excel, CRM systems, email marketing software like Mailchimp, or team collaboration tools like Slack.
While the focus is on free tools, the details of what "free" entails should be clear. Some tools may offer limited features in their free version, or restrict the number of responses. Thus, understanding the pricing structure beyond the free offering is important to anticipate future costs if scaling becomes necessary.
Why are some survey tools free?
Free survey tools are typically a ‘freemium‘ model offered by companies to attract users to their platform. The free version provides basic functionalities which are often sufficient for small scale surveys. These companies make their revenue from users who upgrade to paid versions for advanced features, greater customization, or higher response limits.
If you’re looking for other free tools, take a look at my list of the best free poll makers as well.
What’s the best way to initiate a customer survey?
Initiating a customer survey effectively often involves clear communication and strategic timing. First, clearly define the purpose of your survey and the questions you want to ask. Use an intuitive survey tool to create and design your survey, making sure it’s user-friendly and visually appealing. Distribute the survey through multiple channels — email, social media, your website, etc. — where your customers are most active. Additionally, consider incentivizing survey completion to improve response rates.
What are the best questions to use when asking customers for feedback?
The best questions for customer feedback often include rating scales for overall satisfaction, specific aspects of your product or service, open-ended questions about what they liked or disliked, suggestions for improvement, and inquiries about their likelihood to recommend your business to others. Always ensure questions are clear, concise, and relevant to your business.
Other Survey Tool Reviews
There are many survey tools to choose from depending on your specific needs and goals. To help you find the best option, I’ve put together a list of top survey tool reviews that cover a variety of online software options.
- Best Online Survey Software
- Best Survey Maker Tools for Customer Feedback
- Best Survey Analysis Software
- Best Net Promoter Score Software & NPS Survey Tools
- Best Customer Feedback Software
- Best Voice of Customer (VOC) Software for Customer Analytics
I hope you found my recommendations for the top free survey tools insightful. These tools are not just about designing and conducting surveys, they're about fostering a deeper understanding of your audience. The right tool can assist you in gathering critical data, enhancing collaboration, ensuring mobile optimization, and more. And all while respecting privacy and security concerns, too.
Looking to stay ahead in the world of customer experience management and data-driven decision-making? Don't miss out on our updates. Feel free to subscribe to our free CX Lead newsletter to gain deeper insights into CX every week.