Collecting user feedback is an essential part of building beloved products, services, and brands. And an online survey software can make it a lot easier to create, distribute, and analyze the results of a feedback survey. You can use these tools to collect insights from existing customers, prospects, churning subscribers, employees, or even anonymous testers. So no matter what your target audience is, there’s a software solution for your needs.
I’ve researched and reviewed the very best online survey software available, to help you find one that will match your business needs. Keep reading to find my overviews on each survey platform’s best use case, standout features, pricing information, and integrations.
What is online survey software?
Online survey software is a digital tool that facilitates the creation, distribution, and analysis of online surveys. It’s used by product design and development teams, customer experience teams, and other teams like sales and marketing. Survey software helps you measure customer satisfaction and embed user feedback into the development of new products, services, experiences, features, and functionalities.
Generally, these software solutions are used to build customized surveys with varied question types, like multiple-choice, open-ended, rating scales, and more. Surveys can be sent out to respondents via email, social media, chatbots, SMS, mobile app, or other channels. Most platforms have data analysis tools to help you understand your survey results, such as segmentation, metrics dashboards, and data exporting options.
Jotform Enterprise allows you to create a survey easily, and distribute it to users, customers, or any other group you'd like to collect feedback from. It's a comprehensive option for enterprise businesses.
Why I picked Jotform Enterprise: This platform is particularly well-suited to large organizations that want to automate their survey process. There are plenty of pre-built templates you can choose from to quickly produce a survey, and you can also craft surveys collaboratively in a shared workspace.
To ensure every team member has the right access, you can establish various permissions and roles. The software also has workflow automation tools to help you speed up various processes. For example, you can generate reports based on survey responses and send custom notifications to ensure tasks are completed.
Jotform Enterprise Standout Features and Integrations
Features include mobile data collection, custom urls, secure cloud storage, multiple users, form signing, an admin console, customization, and industry-leading security.
Integrations include Airtable, Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, and Trello.
While there are a lot of free online survey tools available in the market, SurveySparrow’s online survey software has unique functions that help users increase not only engagement but also the completion rates of their online surveys.
Why I Picked SurveySparrow: One of their most unique features is the conversational nature of the surveys that you can create using SurveySparrow. By using a more conversational approach to delivering questions, your surveys will be more engaging, and you'll get a higher volume of quality responses.
Another key feature of SurveySparrow that makes it a worthwhile option for businesses is its powerful reporting module, along with its comprehensive dashboard. The reporting feature helps you contextualize the data you collect from your surveys. All their active surveys, along with other key metrics, are displayed on a dedicated dashboard where you’re able to see the bigger picture and analyze it response-wise. You also have the option to apply filters based on a variety of factors, such as respondent details, to obtain more precise reports.
SurveySparrow Standout Features & Integrations
Features include mobile-first surveys, rich analytics, recurring surveys, audience management, embedded surveys, conversational forms, templates, net promoter score, and an audience panel.
Integrations include over 180 popular software systems, including ActiveCampaign, BigCommerce, Constant Contact, Eventbrite, Hootsuite, Pipedrive, Twilio, Wordpress, Zapier, Zoom, and many others.
SoGoSurvey is an online survey tool that allows organizations to collect feedback from customers, employees and other stakeholders. It offers a range of features designed to improve the data collection process, including customizable questionnaires, pre-built templates for common surveys, powerful analytics and customizable reporting options. With SoGoSurvey, users can design surveys quickly and easily and gain valuable insights into their business operations
To get started with SoGoSurvey, users simply sign up for an account on the website or mobile app. Once they're logged in, they can begin creating surveys using the drag-and-drop editor or start with one of SoGoSurvey's many pre-built templates. Users can then customize their survey with various question types such as multiple choice or open ended questions. They can also add images and videos to their survey if desired.
Why I Picked SoGoSurvey: SoGoSurvey is an experience management platform with integrated assessment and survey tools. This online survey tool has multiple question types, including multiple-choice and CAPTCHA question types. SoGoSurvey supports multiple languages allowing you to auto-translate survey content.
SoGoSurvey is the best survey software to help you gather customer feedback and connect the data to your pre-existing CRM. You can use SoGoSurvey to create automatic feedback forms to learn how customers feel about their interactions with your customer service team. SoGoSurvey has an intuitive dashboard to gauge customer interactions and uncover your customer service team’s strengths and weaknesses. You can use SoGoSurvey to measure customer satisfaction scores and compare them with historical data to see how you perform.
SoGoSurvey Standout Features & Integrations
Features include online surveys, CSAT, personalization, analytics, tutorial wizards, templates, survey logic and branching, embed forms, automated reminders, anonymous surveys, data filtering and segmentation, and reporting.
Integrations include Salesforce, Google Analytics, and more through Zapier (may require a separate subscription).
Survicate is a survey software for creating and distributing surveys. You can use it to create event-triggered surveys like CES after onboarding, CSAT after issue resolution or service ticket closure, and NPS surveys after purchases.
Why I Picked Survicate: Survicate has a skip logic feature to create custom paths for responders according to their answers. Survicate has more than 125 survey templates to help you save time in creating new surveys.
Survicate is the best survey software to target website visitors or app users because it lets you embed surveys on your company website and within your mobile app. Survicate’s mobile app survey works on Android and iOS mobile devices to cover all customers. It has a behavior-targeting feature to trigger surveys according to customer actions like opening a specific feature, buying from your website, or subscribing to your newsletter. Survicate integrates with other tools, including HubSpot, Slack, Mailchimp, and ConstantContact.
Survicate Standout Features & Integrations
Features include feedback collection, user sentiment, user personas, net promoter score, CSAT, embedded surveys, auto-identify respondents, survey logic and branching, answer piping, data filters, multilingual, and automated recurring surveys.
Integrations include ActiveCampign, Amplitude, Drip, Fullstory, Google Analytics, Google Sheets, Hubspot, Intercom, Klavyio, Mailchimp, Marketo, Microsoft Teams, Mixpanel, Optimizely, Pardot, Productboard, Salesforce, Segment, Slack, Smartlook, Tag Manager, Woopra, and Zendesk. You can also access more integrations using a Zapeur account, which may cost extra.
Feedier is a feedback management software for creating interactive surveys. It has a journey mapping feature for organizing feedback by touch point to identify areas for improvement.
Why I Picked Feedier: Feedier has an analytics suite to help you gain insights on how to improve your products and services.Feedier is the best survey software if you want a tool for creating surveys and gathering feedback about your products and services.
You can use Feedier to add a feedback button or widget to your website or mobile app to capture customer feedback immediately. The software lets you segregate feedback into segments to understand better which groups drive feedback. Feedier also lets you import feedback from text, tickets, surveys, and reviews to manage them in a central database.
Feedier Standout Features & Integrations
Features include voice-of-customer, business intelligence, machine learning, interactive surveys, reporting, KPIs, data tagging, feedback management, notifications & alerts, and reporting.
Integrations include CRM software, Jira, Trello, and Salesforce.
Google Forms is an online survey tool and data collection service produced by Google. It is an easy to use and powerful tool for creating surveys, collecting data, and collaborating with others. With Google Forms, users can quickly create forms and share them with colleagues, classmates or customers. The forms are easy to design and customize with a range of question types from multiple choice to open-ended responses.
Using Google Forms is simple; you just need a valid Gmail account in order to access it. You can start creating your form by going into the ‘My Drive’ tab on your Gmail account dashboard. From there you can select the ‘Create’ button followed by the ‘Form’ button which will take you directly into the Form editor where you can start adding questions and answers for people who interact with your survey or questionnaire.
Why I Picked Google Forms: Well, it's free, for one thing. You also already have access to it if you are using Google Workspace at all (Sheets, Docs, Slides, and so on). Google Forms allows you to customize your online surveys using several question types and adding custom values. You can also use this online survey tool to customize the colors, fonts, and images on your online surveys to create surveys that adhere to your company’s branding style. You can share your survey through an email or a link or embed it on your website to reach more responders.
Google Forms is the best survey software if you use Google Workspace because it comes with the suite of tools you're already using. You can extract your Google Form raw data and open it in Google Sheets to analyze or automate it. Integration with Google Sheets also means converting your data to graphs to make them easy to visualize. Like Google Docs, Slides, or Sheets, you can add collaborators in Google Forms to create surveys or formulate questions together in real time.
Google Forms Standout Features & Integrations
Features include surveys, forms, and quizzes, multimedia elements, multiple-choice questions, short answers, checkboxes, dropdown menus, response limits, conditional logic, and collaborative editing.
Integrations can be found in the expansive Google Workspace Marketplace and include third-party connectors for apps like SketchUp, Zoom, LucidChart, Smartsheet, Adobe Acrobat, and Lumin PDF, as well as feature add-ons like timers, a text highlighter, and rubric/grading tools. There are hundreds of free and paid apps to choose from.
Crowdsignal is a survey creation tool for creating surveys or polls to gather data your company needs. You can use Crowdsignal to share polls or surveys using your social media account, email, or links.
Why I Picked Crowdsignal: Crowdsignal's restriction features prevent survey takers from answering the same survey twice. Crowdsignal lets you export survey data to Google Sheets or Excel to analyze your data better.
Crowdsignal is the best online survey tool if you want surveys that look exactly how you want them because it allows full customization. Crowdsignal has survey templates and themes you can choose from to create surveys quickly. You can also start a survey from scratch to completely control all survey elements. This online survey tool allows you to customize your survey’s color, font, and layout to match your company’s branding.
Crowdsignal Standout Features & Integrations
Features include survey creation, pre-made themes, interactive surveys, question and form types, CSS customization, data analysis, data filters, import/export data, Captcha protections, embed surveys, conditional questions, and ratings.
Integrations include Google Sheets, WordPress, and email platforms. You can export Crowdsignal results in Excel, PDF, CSV, Google Docs, or XML format.
SurveyPlanet is a powerful online survey service that enables users to create professional-looking surveys and analyze the results. It’s an ideal tool for businesses, organizations and individuals looking for a reliable survey software solution. With its drag-and-drop editor and easy-to-use survey creator tools, users can quickly create surveys without having any technical knowledge or coding skills. Moreover, the platform also supports multiple languages such as English, Spanish and German.
Why I Picked SurveyPlanet: SurveyPlanet is the best survey software if you want one with a responsive layout that works great on mobile phones, tablets, and computers. This online survey tool has a preview mode to know how your survey looks on a device before releasing it. SurveyPlanet has built-in survey templates to help you quickly create surveys.
SurveyPlanet lets you white-label surveys to highlight your company name and branding. SurveyPlanet has SMS completion notifications to alert you on your survey completion status.
SurveyPlanet Standout Features & Integrations
Features include customizable question types, templates, data export options, intuitive user interface, reporting capabilities, and real-time analytics.
Integrations include Google Analytics, Optimizely, Segment, Woopra, and KISSmetrics.
SurveyNuts is a survey software for creating questionnaires and online surveys. It has a real-time reporting dashboard to view results and statistics in easy-to-understand charts or data export. It's a powerful survey tool used to collect data, measure customer satisfaction and generate insights. It helps businesses quickly and easily create surveys with various question types, customize them for their target audience and embed them on websites or share via email links.
Why I Picked SurveyNuts: With SurveyNuts you can build custom surveys in minutes—no coding required. The platform offers a range of customization options that make it easy to create beautiful, branded surveys that stand out from the crowd. You can also use advanced features such as logic branching, randomization, quota management and skip logic to ensure your survey reaches its target audience accurately. In addition, SurveyNuts provides comprehensive reporting tools that allow you to drill down into the data quickly and easily extract actionable insights. With these tools, you can identify trends over time or compare different groups of respondents so that you can make better decisions for your business.
SurveyNuts optimizes surveys for mobile devices so responders can easily answer them using their mobile phones or tablets. It lets you add pictures to surveys if you want to create picture surveys or to make surveys easier to understand.
SurveyNuts Standout Features & Integrations
Features include an interactive survey editor, preview mode, dashboards, mobile optimized, reporting, questionnaires, online forms, and user research.
Integrations are accessible through Zapier, but this may require a separate paid plan.
LimeSurvey is an online survey tool for creating simple questionnaires or complex surveys. It supports unlimited surveys, allowing you to send as many surveys as you need without additional fees. LimeSurvey has a skip logic functionality to direct responders to a survey path depending on their previous response.
Why I Picked LimeSurvey: LimeSurvey is the best online survey tool if you want to fully customize your survey tool because it is open-source software. You can alter LimeSurvey to include features that your company needs. You can remove LimeSurvey’s branding and replace it with your own company’s name and logo to make it your own. Being open-source also means you can distribute LimeSurvey for commercial purposes if you want to.
LimeSurvey Standout Features & Integrations
Features include surveys, unlimited questions, white-labeling, question types, quotas, a WYSIWYG editor, multimedia, data import/export, survey logic, time tracking, and a screenreader.
Integrations are not listed on their website.
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If you’re struggling to choose the right software, let us help you. Just share your needs in the form below and you’ll get free access to our dedicated software advisors who match and connect you with the best vendors for your needs.
Best for automating your survey process
Free plan available
Best for advanced reporting and analytics
14-day free trial + free plan available
Best for integration with pre-existing CRM
10-day free trial + free plan available
|From $25/month (billed annually)||Website|
Best for in-site or in-app surveys
10-day free trial
Best all-in-one experience management platform
7-day free trial + free demo
|Pricing upon request||Website|
Best for Google Workspace users
Free plan for personal use
Best for customizing the look and feel of surveys & polls
30-day free trial + free plan available
Best for device-agnostic teams (mobile, tablet, PC)
|From $20/month/unlimited surveys||Website|
Best at ease-of-use for survey builders & takers
|From $17/month/up to 300 responses per survey||Website|
Best open source survey software
|From $22/month/up to 1,000 responses/month||Website|
Best for employing logic & conditions
Best free online survey software
- Qualtrics Customer Experience
Best for using advanced text and voice analytics in responses
- Zonka Feedback
Best customer feedback management software
Best for customer support that is available 24/7
Best for a minimalistic design & decluttered interface
Best filtering & segmentation audiences
Best pre-selected audience panel/pool
- Snap Surveys
Best for training and support options
- Customer Guru
Best at tracking segmented customer satisfaction
Best for empowering remote team management
- Gainsight PX
Best for surveys specific to SaaS products
Best for employee feedback/employee engagement
Best at using artificial intelligence to analyze responses
Best for sales & pipeline surveys & metrics
- Zoho Survey
Best for user-friendly skip logic
Best for incorporating customer feedback into the product roadmap
Best for incorporating video into surveys
Best for CX certification & training resources
- Survey Methods
Best for a generous freemium plan
- BlueX Survey
Best at conditional branching, piping, and/or randomization
Best CAPI and CATI cloud survey solutions
- Cognito Forms
Best easy-to-use, drag-and-drop form builder
Best for typing indicators that alert to incoming feedback in real-time
Best for small business
- Checkbox Survey
Best for cloud-hosted or on-premises flexibility
Best for enterprise-level survey requirements
- Key Survey
Best multilingual audiences
Selection Criteria for the Best Online Survey Software
To select my list of the best online survey software, I started with options that have high user review and satisfaction ratings. Then, I used the evaluation criteria outlined below to measure how each of them stacked up against the rest. I also leaned on my background and experience in customer service to look out for any standout features that add particular value.
Here’s an overview of my selection criteria for the best online survey tools that made my list:
There are plenty of different types of survey software, and each one has it’s own unique feature set. But here are the 2 things I expected to see in each and every platform:
- Survey creation and distribution: The ability to draft up a survey and send it out to your target audience.
- Reporting and analytics: Tools that help you make sense of your survey results, parse through the survey data, and track your response rates.
Beyond the basic functionalities listed above, here are some additional features that came up frequently in my research:
- Survey templates: Ready-made surveys that can be sent out as-is or customized to better suit your needs.
- Various question types: Open-ended, sliding scale, multiple choice, and other types of questions to help keep questionnaires engaging and dynamic.
- Conditional logic: The ability to specify and automate which questions appear and in what order. For example, through randomization, skip logic, or question branching.
- Metrics measurement: The ability to measure key customer satisfaction metrics like Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), or Customer Effort Score (CES).
- Advanced features: Pro features might include real-time response insights, sentiment analysis, multilingual surveys, in-depth workflows, or a highly customized form builder.
Ease of use is particularly important in an online survey software. An intuitive user interface is essential both for your survey respondents and your internal team. The survey design should be user-friendly, as it will increase engagement and response rates. Likewise, analyzing survey responses and data should be simple and straightforward. I took the user experience for both your team and the respondent into account. I also considered the customer support available and extra usability features like survey templates or mobile apps.
You want your survey platform to connect with other tools like your CRM software (Salesforce, HubSpot) and email platforms (Outlook, Gmail, Mailchimp). I also looked for integrations with other communication tools like Slack, SMS, and social media accounts to facilitate multi-channel distribution. Some software will also connect with other customer feedback software like an NPS survey tool to help you collect feedback in one place. I’ve noted each platform’s integrations, as well as whether it has an API to build custom connectors with.
The cost of survey software varies, and some are priced per user per month while others have a flat rate per month, or custom pricing depending on your needs. Some providers also offer a free plan with certain limitations, like the number of survey questions you can include in your quizzes. Many paid plans offer perks like unlimited surveys, unlimited questions, or custom branding. I’ve noted the starting price of each tool in its overview and my comparison chart, plus information on free plans or free trials available.
What are the benefits of online survey software?
Is there any free survey software?
What Do You Think About These Survey Software Tools?
If this article helped you find a survey platform, then I have done my job. Whichever survey tool you choose, I hope it takes your product and email marketing up a notch with engaging surveys that customers love.
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Related read: Best Survey Analysis Software