10 Best Online Survey Software In 2023

Jotform provides an easy-to-use, all-in-one online survey maker and form builder that can be published across any device, app, or platform.

Why I picked Jotform: The solution itself gives you access to thousands of form and survey templates, along with hundreds of integrations with third-party applications and advanced form and survey design tools.

The enterprise online survey maker has a gamut of capabilities that you need to create and publish good online surveys. The tool is useful for conducting comprehensive market research, collecting customer reviews, and gathering employee feedback. The drag-and-drop functionality is arguably one of its biggest selling points. It allows non-technical users to effortlessly customize their surveys, add their questions, and set conditional logic without writing a single line of code.

Jotform’s online survey software allows you to set up conditional logic that will enable you to design and publish an interactive survey. This feature is typically used with Jotform Cards, a specific survey format that follows a one-question-per-page/card approach. The next question or card is triggered based on the participant’s answer to the previous question.

Jotform Standout Features & Integrations

Features include a mobile-friendly survey layout, conditional question formatting, drag-and-drop interface, no-code builder, and HIPAA compliance in the gold tier plan. The enterprise plan offers automation, conditional logic, webhooks, and access to the API for more integrations beyond the standard offerings.

Integrations include PayPal, Slack, Google Sheets, Zoom, Google Calendar, Dropbox, Hubspot, Paymo, and Mailchimp.

While there are a lot of free online survey tools available in the market, SurveySparrow’s online survey software has unique functions that help users increase not only engagement but also the completion rates of their online surveys.

Why I Picked SurveySparrow: One of their most unique features is the conversational nature of the surveys that you can create using SurveySparrow. By using a more conversational approach to delivering questions, your surveys will be more engaging, and you'll get a higher volume of quality responses.

Another key feature of SurveySparrow that makes it a worthwhile option for businesses is its powerful reporting module, along with its comprehensive dashboard. The reporting feature helps you contextualize the data you collect from your surveys. All their active surveys, along with other key metrics, are displayed on a dedicated dashboard where you’re able to see the bigger picture and analyze it response-wise. You also have the option to apply filters based on a variety of factors, such as respondent details, to obtain more precise reports.

SurveySparrow Standout Features & Integrations

Features include mobile-first surveys, rich analytics, recurring surveys, audience management, embedded surveys, conversational forms, templates, net promoter score, and an audience panel.

Integrations include over 180 popular software systems, including ActiveCampaign, BigCommerce, Constant Contact, Eventbrite, Hootsuite, Pipedrive, Twilio, Wordpress, Zapier, Zoom, and many others.

Survicate is a survey software for creating and distributing surveys. You can use it to create event-triggered surveys like CES after onboarding, CSAT after issue resolution or service ticket closure, and NPS surveys after purchases.

Why I Picked Survicate: Survicate has a skip logic feature to create custom paths for responders according to their answers. Survicate has more than 125 survey templates to help you save time in creating new surveys.

Survicate is the best survey software to target website visitors or app users because it lets you embed surveys on your company website and within your mobile app. Survicate’s mobile app survey works on Android and iOS mobile devices to cover all customers. It has a behavior-targeting feature to trigger surveys according to customer actions like opening a specific feature, buying from your website, or subscribing to your newsletter. Survicate integrates with other tools, including HubSpot, Slack, Mailchimp, and ConstantContact.

Survicate Standout Features & Integrations

Features include feedback collection, user sentiment, user personas, net promoter score, CSAT, embedded surveys, auto-identify respondents, survey logic and branching, answer piping, data filters, multilingual, and automated recurring surveys.

Integrations include ActiveCampign, Amplitude, Drip, Fullstory, Google Analytics, Google Sheets, Hubspot, Intercom, Klavyio, Mailchimp, Marketo, Microsoft Teams, Mixpanel, Optimizely, Pardot, Productboard, Salesforce, Segment, Slack, Smartlook, Tag Manager, Woopra, and Zendesk. You can also access more integrations using a Zapeur account, which may cost extra.

SoGoSurvey is an online survey tool that allows organizations to collect feedback from customers, employees and other stakeholders. It offers a range of features designed to improve the data collection process, including customizable questionnaires, pre-built templates for common surveys, powerful analytics and customizable reporting options. With SoGoSurvey, users can design surveys quickly and easily and gain valuable insights into their business operations

To get started with SoGoSurvey, users simply sign up for an account on the website or mobile app. Once they're logged in, they can begin creating surveys using the drag-and-drop editor or start with one of SoGoSurvey's many pre-built templates. Users can then customize their survey with various question types such as multiple choice or open ended questions. They can also add images and videos to their survey if desired.

Why I Picked SoGoSurvey: SoGoSurvey is an experience management platform with integrated assessment and survey tools. This online survey tool has multiple question types, including multiple-choice and CAPTCHA question types. SoGoSurvey supports multiple languages allowing you to auto-translate survey content.

SoGoSurvey is the best survey software to help you gather customer feedback and connect the data to your pre-existing CRM. You can use SoGoSurvey to create automatic feedback forms to learn how customers feel about their interactions with your customer service team. SoGoSurvey has an intuitive dashboard to gauge customer interactions and uncover your customer service team’s strengths and weaknesses. You can use SoGoSurvey to measure customer satisfaction scores and compare them with historical data to see how you perform.

SoGoSurvey Standout Features & Integrations

Features include online surveys, CSAT, personalization, analytics, tutorial wizards, templates, survey logic and branching, embed forms, automated reminders, anonymous surveys, data filtering and segmentation, and reporting.

Integrations include Salesforce, Google Analytics, and more through Zapier (may require a separate subscription).

Feedier is a feedback management software for creating interactive surveys. It has a journey mapping feature for organizing feedback by touch point to identify areas for improvement.

Why I Picked Feedier: Feedier has an analytics suite to help you gain insights on how to improve your products and services.Feedier is the best survey software if you want a tool for creating surveys and gathering feedback about your products and services.

You can use Feedier to add a feedback button or widget to your website or mobile app to capture customer feedback immediately. The software lets you segregate feedback into segments to understand better which groups drive feedback. Feedier also lets you import feedback from text, tickets, surveys, and reviews to manage them in a central database.

Feedier Standout Features & Integrations

Features include voice-of-customer, business intelligence, machine learning, interactive surveys, reporting, KPIs, data tagging, feedback management, notifications & alerts, and reporting. 

Integrations include CRM software, Jira, Trello, and Salesforce. 

SurveyNuts is a survey software for creating questionnaires and online surveys. It has a real-time reporting dashboard to view results and statistics in easy-to-understand charts or data export. It's a powerful survey tool used to collect data, measure customer satisfaction and generate insights. It helps businesses quickly and easily create surveys with various question types, customize them for their target audience and embed them on websites or share via email links.

Why I Picked SurveyNuts: With SurveyNuts you can build custom surveys in minutes—no coding required. The platform offers a range of customization options that make it easy to create beautiful, branded surveys that stand out from the crowd. You can also use advanced features such as logic branching, randomization, quota management and skip logic to ensure your survey reaches its target audience accurately. In addition, SurveyNuts provides comprehensive reporting tools that allow you to drill down into the data quickly and easily extract actionable insights. With these tools, you can identify trends over time or compare different groups of respondents so that you can make better decisions for your business.

SurveyNuts optimizes surveys for mobile devices so responders can easily answer them using their mobile phones or tablets. It lets you add pictures to surveys if you want to create picture surveys or to make surveys easier to understand.

SurveyNuts Standout Features & Integrations

Features include an interactive survey editor, preview mode, dashboards, mobile optimized, reporting, questionnaires, online forms, and user research.

Integrations are accessible through Zapier, but this may require a separate paid plan. 

Google Forms is an online survey tool and data collection service produced by Google. It is an easy to use and powerful tool for creating surveys, collecting data, and collaborating with others. With Google Forms, users can quickly create forms and share them with colleagues, classmates or customers. The forms are easy to design and customize with a range of question types from multiple choice to open-ended responses.

Using Google Forms is simple; you just need a valid Gmail account in order to access it. You can start creating your form by going into the ‘My Drive’ tab on your Gmail account dashboard. From there you can select the ‘Create’ button followed by the ‘Form’ button which will take you directly into the Form editor where you can start adding questions and answers for people who interact with your survey or questionnaire.

Why I Picked Google Forms: Well, it's free, for one thing. You also already have access to it if you are using Google Workspace at all (Sheets, Docs, Slides, and so on). Google Forms allows you to customize your online surveys using several question types and adding custom values. You can also use this online survey tool to customize the colors, fonts, and images on your online surveys to create surveys that adhere to your company’s branding style. You can share your survey through an email or a link or embed it on your website to reach more responders.

Google Forms is the best survey software if you use Google Workspace because it comes with the suite of tools you're already using. You can extract your Google Form raw data and open it in Google Sheets to analyze or automate it. Integration with Google Sheets also means converting your data to graphs to make them easy to visualize. Like Google Docs, Slides, or Sheets, you can add collaborators in Google Forms to create surveys or formulate questions together in real time.

Google Forms Standout Features & Integrations

Features include surveys, forms, and quizzes, multimedia elements, multiple-choice questions, short answers, checkboxes, dropdown menus, response limits, conditional logic, and collaborative editing.

Integrations can be found in the expansive Google Workspace Marketplace and include third-party connectors for apps like SketchUp, Zoom, LucidChart, Smartsheet, Adobe Acrobat, and Lumin PDF, as well as feature add-ons like timers, a text highlighter, and rubric/grading tools. There are hundreds of free and paid apps to choose from. 

Crowdsignal is a survey creation tool for creating surveys or polls to gather data your company needs. You can use Crowdsignal to share polls or surveys using your social media account, email, or links.

Why I Picked Crowdsignal: Crowdsignal's restriction features prevent survey takers from answering the same survey twice. Crowdsignal lets you export survey data to Google Sheets or Excel to analyze your data better.

Crowdsignal is the best online survey tool if you want surveys that look exactly how you want them because it allows full customization. Crowdsignal has survey templates and themes you can choose from to create surveys quickly. You can also start a survey from scratch to completely control all survey elements. This online survey tool allows you to customize your survey’s color, font, and layout to match your company’s branding.

Crowdsignal Standout Features & Integrations

Features include survey creation, pre-made themes, interactive surveys, question and form types, CSS customization, data analysis, data filters, import/export data, Captcha protections, embed surveys, conditional questions, and ratings.

Integrations include Google Sheets, WordPress, and email platforms. You can export Crowdsignal results in Excel, PDF, CSV, Google Docs, or XML format.

Formstack is a workplace productivity platform for creating forms, documents, and signatures. You can use it to create custom online forms without using codes.

Why I Picked Formstack: Formstack has a data and analytics feature for analyzing data to improve conversion rates and optimize marketing strategies. Formstack allows you to identify questions or fields that result in abandonment to improve survey conversion.

Formstack is the best online survey tool if you want to dive deeper into your responders’ answers through conditional logic. This feature automatically shows or hides additional fields depending on your responders’ answers. Formstack lets you create custom logic rules giving you complete control over which survey answers trigger an additional survey question or field. The software’s conditional logic helps streamline surveys by hiding irrelevant fields to avoid confusing survey takers.

Formstack Standout Features & Integrations

Features include online forms, surveys, customer feedback, drag-and-drop builder, HIPAA-compliant, conditional logic, automation, document generation, e-signature collection, and templates.

Integrations include Microsoft Dynamics, Google Analytics, Insightly, Hubspot, Stripe, Salesforce, 123FormBuilder, Adobe Sign, Agile CRM, Airtable, amoCRM, BambooHR, Box, Chargify, Mailchimp, Paypal, and over 250 others. 

SurveyPlanet is a powerful online survey service that enables users to create professional-looking surveys and analyze the results. It’s an ideal tool for businesses, organizations and individuals looking for a reliable survey software solution. With its drag-and-drop editor and easy-to-use survey creator tools, users can quickly create surveys without having any technical knowledge or coding skills. Moreover, the platform also supports multiple languages such as English, Spanish and German.

Why I Picked SurveyPlanet: SurveyPlanet is the best survey software if you want one with a responsive layout that works great on mobile phones, tablets, and computers. This online survey tool has a preview mode to know how your survey looks on a device before releasing it. SurveyPlanet has built-in survey templates to help you quickly create surveys.

SurveyPlanet lets you white-label surveys to highlight your company name and branding. SurveyPlanet has SMS completion notifications to alert you on your survey completion status.

SurveyPlanet Standout Features & Integrations

Features include customizable question types, templates, data export options, intuitive user interface, reporting capabilities, and real-time analytics.

Integrations include Google Analytics, Optimizely, Segment, Woopra, and KISSmetrics.