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10 Best Online Survey Software In 2023

Best Online Survey Software Shortlist

Here’s a shortlist of the best online survey software:

  1. Jotform

    Best for companies looking for flexible subscription plans

  2. SurveySparrow

    Best for advanced reporting and analytics

  3. Survicate

    Best for in-site or in-app surveys

  4. Sogolytics

    Best for integration with pre-existing CRM

  5. Feedier

    Best all-in-one experience management platform

  6. LimeSurvey

    Best open source survey software

  7. Survey Planet

    Best for device-agnostic teams (mobile, tablet, PC)

  8. Google Forms

    Best for Google Workspace users

  9. Formstack

    Best for employing logic & conditions

  10. Crowdsignal

    Best for customizing the look and feel of surveys & polls

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Do you need survey software? I bet there isn’t a company in existence that wouldn’t benefit from compiling their own customer satisfaction metrics

Microsoft reported that 54% of customers actually have increased their expectations for modern customer service, meaning that your “tried and true” methods may not be enough as products and customers continue to evolve. 

However, you don’t want to willy-nilly make a survey and stick in your customers’ faces. In fact, 72% of consumers warn that intrusive or poorly designed surveys can actually hinder their experience with a website or product. 

So what is a CX manager to do? You need some sort of survey system but it has to be the right one so that respondents aren’t turned off by the process. 

Luckily, there are plenty of online survey software options available so anyone can find the perfect fit. That’s why I wrote this article: to quickly compare and evaluate the best online survey software of 2023. 

How I Selected the Best Online Survey Software

If you're wondering how I selected the best online survey software, here's where I'll break it all down for you. First of all, I started with online survey software that have high user review and satisfaction ratings. Then, using my experience in customer service, I discerned what key criteria were most important for online survey software and compared how each of them stacked up against the rest.

If you have more general questions about online survey software, you can skip to our FAQ at the bottom of the page. Or, you can jump right to the best online survey software overviews if you're ready to start comparing.

Comparison Criteria

After careful consideration, I've determined that these are the most important criteria when selecting the best online survey software. Here's a brief list outlining the whats and whys of my selection.

User Interface (UI):

Is it clean and attractive? Can you personalize the survey design to suit the brand style? Is adding images, changing colors, and adjusting fonts easy to do? Does the interface support various data-gathering options, like multiple choice, numerical ratings, and short answer? Is it optimized for mobile devices?

Usability:

Is survey creation easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? Would customers with minimal tech experience be able to navigate completing a survey with minimal assistance? Is the support team responsive?

Integrations:

Is it easy to connect with other tools? Any pre-built integrations, like Salesforce or G Suite? Does it work with the standards of NPS surveys? Can survey data be easily exported to popular formats (Excel, PDF, etc.)?

Pricing:

How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible? Are there price-based limitations of the number of responses you can collect, the type of feedback you can track, or the number of survey questions you can ask?

Overviews Of The 10 Best Survey Software

Ready to find your new research platform? Here’s a brief comparison of survey software on this list to show what each does best, plus screenshots to showcase some of the features.

1

Jotform

Best for companies looking for flexible subscription plans

Jotform provides an easy-to-use, all-in-one online survey maker and form builder that can be published across any device, app, or platform.

Why I picked Jotform: The solution itself gives you access to thousands of form and survey templates, along with hundreds of integrations with third-party applications and advanced form and survey design tools.

Jotform’s free online survey maker has a gamut of capabilities that you need to create and publish good online surveys. The tool is useful for conducting comprehensive market research, collecting customer reviews, and gathering employee feedback. The drag-and-drop functionality is arguably one of its biggest selling points as it allows non-technical users to effortlessly customize their surveys, add their questions, and set conditional logic without having to write a single line of code.

Jotform’s online survey software allows you to set up conditional logic that will enable you to design and publish an interactive survey. This feature is typically used with Jotform Cards, a specific survey format that follows a one-question-per-page/card approach. The next question or card is triggered based on the participant’s answer to the previous question.

Jotform Standout Features & Integrations

Features include a mobile-friendly survey layout, conditional question formatting, drag-and-drop interface, no-code builder, and HIPAA compliance in the gold tier.

Integrations include PayPal, Slack, Google Sheets, Zoom, Google Calendar, Dropbox, Hubspot, Paymo, and Mailchimp.

Jotform Surveys is free as a starter pack, with up to five forms, 100 monthly submissions, and 100 MB of available cloud storage space.

Free plan available

From $39/month

2

SurveySparrow

Best for advanced reporting and analytics

While there are a lot of free online survey tools available in the market, SurveySparrow’s online survey software has unique functions that help users increase not only engagement but also the completion rates of their online surveys.

Why I Picked SurveySparrow: One of their most unique features is the conversational nature of the surveys that you can create using SurveySparrow. By using a more conversational approach to delivering questions, your surveys will be more engaging, and you'll get a higher volume of quality responses.

Another key feature of SurveySparrow that makes it a worthwhile option for businesses is its powerful reporting module, along with its comprehensive dashboard. The reporting feature helps you contextualize the data you collect from your surveys. All their active surveys, along with other key metrics, are displayed on a dedicated dashboard where you’re able to see the bigger picture and analyze it response-wise. You also have the option to apply filters based on a variety of factors, such as respondent details, to obtain more precise reports.

SurveySparrow Standout Features & Integrations

Features include mobile-first surveys, rich analytics, recurring surveys, audience management, embedded surveys, conversational forms, templates, net promoter score, and an audience panel.

Integrations include over 180 popular software systems, including ActiveCampaign, BigCommerce, Constant Contact, Eventbrite, Hootsuite, Pipedrive, Twilio, Wordpress, Zapier, Zoom, and many others.

14-day free trial

From $79/subject for 2 users

3

Survicate

Best for in-site or in-app surveys

Survicate is a survey software for creating and distributing surveys. You can use it to create event-triggered surveys like CES after onboarding, CSAT after issue resolution or service ticket closure, and NPS surveys after purchases.

Why I Picked Survicate: Survicate has a skip logic feature to create custom paths for responders according to their answers. Survicate has more than 125 survey templates to help you save time in creating new surveys.

Survicate is the best survey software to target website visitors or app users because it lets you embed surveys on your company website and within your mobile app. Survicate’s mobile app survey works on Android and iOS mobile devices to cover all customers. It has a behavior-targeting feature to trigger surveys according to customer actions like opening a specific feature, buying from your website, or subscribing to your newsletter. Survicate integrates with other tools, including HubSpot, Slack, Mailchimp, and ConstantContact.

Survicate Standout Features & Integrations

Features include feedback collection, user sentiment, user personas, net promoter score, CSAT, embedded surveys, auto-identify respondents, survey logic and branching, answer piping, data filters, multilingual, and automated recurring surveys.

Integrations include ActiveCampign, Amplitude, Drip, Fullstory, Google Analytics, Google Sheets, Hubspot, Intercom, Klavyio, Mailchimp, Marketo, Microsoft Teams, Mixpanel, Optimizely, Pardot, Productboard, Salesforce, Segment, Slack, Smartlook, Tag Manager, Woopra, and Zendesk. You can also access more integrations using a Zapeur account, which may cost extra.

From $65/month/up to 250 survey responses

4

Sogolytics

Best for integration with pre-existing CRM

SoGoSurvey is an online survey tool that allows organizations to collect feedback from customers, employees and other stakeholders. It offers a range of features designed to improve the data collection process, including customizable questionnaires, pre-built templates for common surveys, powerful analytics and customizable reporting options. With SoGoSurvey, users can design surveys quickly and easily and gain valuable insights into their business operations

To get started with SoGoSurvey, users simply sign up for an account on the website or mobile app. Once they're logged in, they can begin creating surveys using the drag-and-drop editor or start with one of SoGoSurvey's many pre-built templates. Users can then customize their survey with various question types such as multiple choice or open ended questions. They can also add images and videos to their survey if desired.

Why I Picked SoGoSurvey: SoGoSurvey is an experience management platform with integrated assessment and survey tools. This online survey tool has multiple question types, including multiple-choice and CAPTCHA question types. SoGoSurvey supports multiple languages allowing you to auto-translate survey content.

SoGoSurvey is the best survey software to help you gather customer feedback and connect the data to your pre-existing CRM. You can use SoGoSurvey to create automatic feedback forms to learn how customers feel about their interactions with your customer service team. SoGoSurvey has an intuitive dashboard to gauge customer interactions and uncover your customer service team’s strengths and weaknesses. You can use SoGoSurvey to measure customer satisfaction scores and compare them with historical data to see how you perform.

SoGoSurvey Standout Features & Integrations

Features include online surveys, CSAT, personalization, analytics, tutorial wizards, templates, survey logic and branching, embed forms, automated reminders, anonymous surveys, data filtering and segmentation, and reporting.

Integrations include Salesforce, Google Analytics, and more through Zapier (may require a separate subscription).

10-day free trial

From $25/month/account

5

Feedier

Best all-in-one experience management platform

Feedier is a feedback management software for creating interactive surveys. It has a journey mapping feature for organizing feedback by touch point to identify areas for improvement.

Why I Picked Feedier: Feedier has an analytics suite to help you gain insights on how to improve your products and services.Feedier is the best survey software if you want a tool for creating surveys and gathering feedback about your products and services.

You can use Feedier to add a feedback button or widget to your website or mobile app to capture customer feedback immediately. The software lets you segregate feedback into segments to understand better which groups drive feedback. Feedier also lets you import feedback from text, tickets, surveys, and reviews to manage them in a central database.

Feedier Standout Features & Integrations

Features include voice-of-customer, business intelligence, machine learning, interactive surveys, reporting, KPIs, data tagging, feedback management, notifications & alerts, and reporting. 

Integrations include CRM software, Jira, Trello, and Salesforce. 

7 Days Free Trial

Pricing Upon Request

6

LimeSurvey

Best open source survey software

LimeSurvey is an online survey tool for creating simple questionnaires or complex surveys. It supports unlimited surveys, allowing you to send as many surveys as you need without additional fees. LimeSurvey has a skip logic functionality to direct responders to a survey path depending on their previous response.

Why I Picked LimeSurvey: LimeSurvey is the best online survey tool if you want to fully customize your survey tool because it is open-source software. You can alter LimeSurvey to include features that your company needs. You can remove LimeSurvey’s branding and replace it with your own company’s name and logo to make it your own. Being open-source also means you can distribute LimeSurvey for commercial purposes if you want to.

LimeSurvey Standout Features & Integrations

Features include surveys, unlimited questions, white-labeling, question types, quotas, a WYSIWYG editor, multimedia, data import/export, survey logic, time tracking, and a screenreader. 

Integrations are not listed on their website.

From $22/month/up to 1,000 responses/month

7

Survey Planet

Best for device-agnostic teams (mobile, tablet, PC)

SurveyPlanet is a powerful online survey service that enables users to create professional-looking surveys and analyze the results. It’s an ideal tool for businesses, organizations and individuals looking for a reliable survey software solution. With its drag-and-drop editor and easy-to-use survey creator tools, users can quickly create surveys without having any technical knowledge or coding skills. Moreover, the platform also supports multiple languages such as English, Spanish and German.

Why I Picked SurveyPlanet: SurveyPlanet is the best survey software if you want one with a responsive layout that works great on mobile phones, tablets, and computers. This online survey tool has a preview mode to know how your survey looks on a device before releasing it. SurveyPlanet has built-in survey templates to help you quickly create surveys.

SurveyPlanet lets you white-label surveys to highlight your company name and branding. SurveyPlanet has SMS completion notifications to alert you on your survey completion status.

SurveyPlanet Standout Features & Integrations

Features include customizable question types, templates, data export options, intuitive user interface, reporting capabilities, and real-time analytics.

Integrations include Google Analytics, Optimizely, Segment, Woopra, and KISSmetrics.

From $20/month/unlimited surveys

8

Google Forms

Best for Google Workspace users

Google Forms is an online survey tool and data collection service produced by Google. It is an easy to use and powerful tool for creating surveys, collecting data, and collaborating with others. With Google Forms, users can quickly create forms and share them with colleagues, classmates or customers. The forms are easy to design and customize with a range of question types from multiple choice to open-ended responses.

Using Google Forms is simple; you just need a valid Gmail account in order to access it. You can start creating your form by going into the ‘My Drive’ tab on your Gmail account dashboard. From there you can select the ‘Create’ button followed by the ‘Form’ button which will take you directly into the Form editor where you can start adding questions and answers for people who interact with your survey or questionnaire.

Why I Picked Google Forms: Well, it's free, for one thing. You also already have access to it if you are using Google Workspace at all (Sheets, Docs, Slides, and so on). Google Forms allows you to customize your online surveys using several question types and adding custom values. You can also use this online survey tool to customize the colors, fonts, and images on your online surveys to create surveys that adhere to your company’s branding style. You can share your survey through an email or a link or embed it on your website to reach more responders.

Google Forms is the best survey software if you use Google Workspace because it comes with the suite of tools you're already using. You can extract your Google Form raw data and open it in Google Sheets to analyze or automate it. Integration with Google Sheets also means converting your data to graphs to make them easy to visualize. Like Google Docs, Slides, or Sheets, you can add collaborators in Google Forms to create surveys or formulate questions together in real time.

Google Forms Standout Features & Integrations

Features include surveys, forms, and quizzes, multimedia elements, multiple-choice questions, short answers, checkboxes, dropdown menus, response limits, conditional logic, and collaborative editing.

Integrations can be found in the expansive Google Workspace Marketplace and include third-party connectors for apps like SketchUp, Zoom, LucidChart, Smartsheet, Adobe Acrobat, and Lumin PDF, as well as feature add-ons like timers, a text highlighter, and rubric/grading tools. There are hundreds of free and paid apps to choose from. 

9

Formstack

Best for employing logic & conditions

Formstack is a workplace productivity platform for creating forms, documents, and signatures. You can use it to create custom online forms without using codes.

Why I Picked Formstack: Formstack has a data and analytics feature for analyzing data to improve conversion rates and optimize marketing strategies. Formstack allows you to identify questions or fields that result in abandonment to improve survey conversion.

Formstack is the best online survey tool if you want to dive deeper into your responders’ answers through conditional logic. This feature automatically shows or hides additional fields depending on your responders’ answers. Formstack lets you create custom logic rules giving you complete control over which survey answers trigger an additional survey question or field. The software’s conditional logic helps streamline surveys by hiding irrelevant fields to avoid confusing survey takers.

Formstack Standout Features & Integrations

Features include online forms, surveys, customer feedback, drag-and-drop builder, HIPAA-compliant, conditional logic, automation, document generation, e-signature collection, and templates.

Integrations include Microsoft Dynamics, Google Analytics, Insightly, Hubspot, Stripe, Salesforce, 123FormBuilder, Adobe Sign, Agile CRM, Airtable, amoCRM, BambooHR, Box, Chargify, Mailchimp, Paypal, and over 250 others. 

14-day free trial

From $125/month

10

Crowdsignal

Best for customizing the look and feel of surveys & polls

Crowdsignal is a survey creation tool for creating surveys or polls to gather data your company needs. You can use Crowdsignal to share polls or surveys using your social media account, email, or links.

Why I Picked Crowdsignal: Crowdsignal's restriction features prevent survey takers from answering the same survey twice. Crowdsignal lets you export survey data to Google Sheets or Excel to analyze your data better.

Crowdsignal is the best online survey tool if you want surveys that look exactly how you want them because it allows full customization. Crowdsignal has survey templates and themes you can choose from to create surveys quickly. You can also start a survey from scratch to completely control all survey elements. This online survey tool allows you to customize your survey’s color, font, and layout to match your company’s branding.

Crowdsignal Standout Features & Integrations

Features include survey creation, pre-made themes, interactive surveys, question and form types, CSS customization, data analysis, data filters, import/export data, Captcha protections, embed surveys, conditional questions, and ratings.

Integrations include Google Sheets, WordPress, and email platforms. You can export Crowdsignal results in Excel, PDF, CSV, Google Docs, or XML format.

From $15/month/account

The Best Online Survey Software Summary Table

Tool Free Option Price
1
Jotform

Best for companies looking for flexible subscription plans

Free plan available

From $39/month Visit Website
2
SurveySparrow

Best for advanced reporting and analytics

14-day free trial

From $79/subject for 2 users Visit Website
3
Survicate

Best for in-site or in-app surveys

Not available

From $65/month/up to 250 survey responses Visit Website
4
Sogolytics

Best for integration with pre-existing CRM

10-day free trial

From $25/month/account Visit Website
5
Feedier

Best all-in-one experience management platform

7 Days Free Trial

Pricing Upon Request Visit Website
6
LimeSurvey

Best open source survey software

Not available

From $22/month/up to 1,000 responses/month Visit Website
7
Survey Planet

Best for device-agnostic teams (mobile, tablet, PC)

Not available

From $20/month/unlimited surveys Visit Website
8
Google Forms

Best for Google Workspace users

Not available

Free Visit Website
9
Formstack

Best for employing logic & conditions

14-day free trial

From $125/month Visit Website
10
Crowdsignal

Best for customizing the look and feel of surveys & polls

Not available

From $15/month/account Visit Website

Need expert help selecting the right Survey & Polling Software?

We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Survey & Polling Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Other Survey Software Options

Here’s a few more that didn’t make the best survey tools list but are still worth checking out.

  1. Frill.co — Best for incorporating customer feedback into the product roadmap
  2. Typeform — Best for small business
  3. Videoask — Best for incorporating video into surveys 
  4. SurveyMonkey — Best pre-selected audience panel/pool
  5. Nipo — Best CAPI and CATI cloud survey solutions
  6. Survio — Best filtering & segmentation audiences 
  7. Key Survey — Best multilingual audiences 
  8. Delighted — Best for typing indicators that alert to incoming feedback in real-time
  9. Cognito Forms — Best easy-to-use, drag-and-drop form builder
  10. Enalyzer — Best for a minimalistic design & decluttered interface
  11. QuestionPro — Best for customer support that is available 24/7
  12. Gainsight PX — Best for surveys specific to SaaS products 
  13. Remesh — Best at using artificial intelligence to analyze responses
  14. Compport — Best for employee feedback/employee engagement 
  15. BlueX Survey — Best at conditional branching, piping, and/or randomization
  16. Snap Surveys  — Best for training and support options
  17. Peakon — Best for sales & pipeline surveys & metrics 
  18. Lattice — Best for empowering remote team management 
  19. Customer Guru — Best at tracking segmented customer satisfaction
  20. Checkbox Survey — Best for cloud-hosted or on-premises flexibility 
  21. Survey Methods — Best user satisfaction score according to Capterra
  22. Qualtrics — Best for using advanced text and voice analytics in responses
  23. Satmetrix — Best for CX certification & training resources 
  24. SurveyGizmo — Best for enterprise-level survey requirements 
  25. Zoho Survey — Best for helping narrow a target audience
  26. Zonka Feedback — Best customer feedback management software
  27. Jotform — Best free plan

People Also Ask

What Are Survey Software Key Features?

Here are some of the key features that I looked for in the survey software that I reviewed. 

  1. Question design tools (ie. question library): This allows you access to a library of questions to save time crafting questions.
  2. Survey templates: You can fill out pre-made survey templates, so you don’t need to start a survey from scratch.
  3. Questionnaire & interview options (ie. different question types): Lets you use different question types like multiple choice, short answer, rating scales, and so on.
  4. Compatible with Net Promoter Score (NPS): Enables you to create and send NPS surveys to customers after buying from your website or mobile app.
  5. Question & answer conditions/logic (ie question skip logic, question branching): This lets you create paths for responders, so they get directed to different questions depending on their previous survey response.
  6. Flexible scoring system: This allows you to assign values to customer responses.
  7. Randomization options: Lets you send surveys to a random selection of responders for impartial survey results.
  8. Auto save: Automatically saves survey responses even if the responder fails to complete a survey.
  9. Reporting & analysis for survey results & response rates: Lets you collect survey responses and analyze them to gain useful insights.
  10. Social media sharing: Lets you share surveys using your social media accounts.
  11. Automated workflows: Trigger the "next step" in your system without manual intervention, whether it be sending the survey or alerting a service agent to a low score

What Are the Benefits of Online Survey Software?

Online survey software can help you with all of the following: 

  • Building feedback surveys and forms
  • Reporting on the data you find
  • Measuring customer sentiment and satisfaction as a follow-up action
  • Gngaging in market research
  • Build out employee satisfaction strategies
  • Testing the user-friendliness of your mobile app
  • Planning what to do with the final data collection
  • Get to know your customer demographics

Is There Any Free Survey Software?

Not being able to pay doesn’t mean you can’t collect valuable feedback from your team and/or customers. Free software survey options available for those who have a lean project budget. These survey software apps either have a free version or are free for life:

  1. HubSpot Forms
  2. Google Forms
  3. SurveyMonkey
  4. Typeform
  5. Survicate
  6. SurveyLegend
  7. Qualaroo
  8. ProProfs Survey Maker

Google Forms, Survicate, and SurveyLegend all made our “best of” list so keep reading for a brief comparison of these free online survey tools. 

If you’ve already completed some surveys, you might be looking for sentiment analysis tools to help you properly analyze and extract insights from the data you’ve collected.

What Do You Think About These Survey Software Tools?

If this article helped you find a survey platform, then I have done my job. Whichever survey tool you choose, I hope it takes your product and email marketing up a notch with engaging surveys that customers love.

Online survey software is just a part of a bigger CX plan. For more customer experience insights, be sure to sign up for our newsletter.

Related Read:

By Hannah Clark

Hannah Clark is the Editor of The CX Lead. Her goal is to bring together a community of CX professionals to learn, interact, and voice their own opinions on this ever-evolving industry.

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