The 29 Best Customer Experience Automation Platforms For 2025

ActiveCampaign offers a rich blend of email marketing, sales automation, and CRM (Customer Relationship Management) functionalities. Known for its robust email marketing capabilities, it allows businesses to create, customize, and distribute marketing campaigns, making it an excellent choice for email marketing automation.

Why I Picked ActiveCampaign:

I chose ActiveCampaign for its focus on email marketing automation. It provides an intuitive and detailed approach to designing and implementing email campaigns compared to other platforms. Thanks to its diverse set of email-oriented features, I have determined it's best for businesses that rely heavily on email marketing to communicate with customers and leads.

Standout features & integrations:

ActiveCampaign stands out with features like its dynamic content and segmentation abilities, which help tailor the message for individual recipients. The automation builder simplifies the creation of intricate marketing workflows. As for integrations, ActiveCampaign meshes well with many tools, including Shopify, WordPress, and Zapier, allowing businesses to create a streamlined workflow.

Medallia is a renowned name in the customer experience tool management domain, focusing on maximizing the value of customer feedback. It helps businesses collect and analyze feedback from multiple channels, allowing for a more comprehensive understanding of customer needs and expectations, thereby justifying its label as best for robust customer feedback management.

Why I Picked Medallia:

I chose Medallia for its outstanding reputation in customer experience management and its comprehensive tools for handling feedback. In my analysis, it stood out due to its capacity to collect customer insights from various touchpoints, making it best for managing a wealth of customer feedback. This capability allows businesses to measure, understand, and improve customer experiences effectively.

Standout features & integrations:

Medallia’s key features include omnichannel feedback collection, real-time analytics, and personalized customer journey mapping. These tools allow businesses to make data-driven decisions, enhancing customer satisfaction. Furthermore, Medallia integrates well with several prominent software solutions, including Salesforce, Adobe, and Microsoft, enabling seamless data flow and increased operational efficiency.

Segment is a customer data platform that helps businesses capture, organize, and activate customer data. It effectively consolidates data from multiple sources and enables you to gain valuable insights about your customers, which supports my view of it being the best for data-driven customer insights.

Why I Picked Segment:

I selected Segment for its unique ability to provide a comprehensive, data-centric view of the customer journey. Its exceptional ability to consolidate varied data points into a unified view gives it an edge over many other tools in the market. Segment is the superior choice for companies striving to better understand their customers through data.

Standout features & integrations:

Segment offers robust features like real-time data collection, user tracking, and governance. It allows businesses to collect, clean, and control their customer data in one place. With integrations spanning analytics tools like Google Analytics, Amplitude, and Mixpanel to marketing automation platforms like Mailchimp and Marketo, Segment ensures seamless data transfer and utilization.

Braze is a comprehensive customer engagement platform that aids businesses in crafting personalized messaging experiences across different channels. With a specific focus on large-scale campaigns, Braze has become a trusted partner for companies looking to streamline and personalize their communication at scale.

Why I Picked Braze:

Braze caught my attention with its unique ability to facilitate personalized messaging on a large scale. Its ability to manage and deliver personalized experiences across multiple channels made it stand out. Thus, Braze is ideal for businesses that aim to provide customized messages to a large audience.

Standout features & integrations:

Braze has many standout features, such as its user-friendly campaign builder and real-time data synchronization, which facilitate personalized messaging. It also offers a 'Currents' feature for high-speed data exporting. As for integrations, Braze integrates well with analytics platforms like Amplitude and Mixpanel, enhancing data-driven decision-making processes.

Intercom is a customer communication platform that streamlines interactions through live chat, product tours, and customer engagement tools. Given its robust live chat automation features, Intercom has become a go-to tool for businesses looking to automate their customer service efforts, particularly in real-time communication.

Why I Picked Intercom:

I chose Intercom primarily for its advanced live chat automation capabilities. It stood out from the other tools due to its ability to automate personalized responses and conversations, enhancing customer support efficiency. It's ideal for businesses that require rapid, real-time interaction with their customers or prospects.

Standout features & integrations:

Intercom shines with its rich automation features, enabling businesses to create personalized chatbots to interact with customers. It also features robust customer segmentation and targeting. In terms of integrations, Intercom syncs effectively with several popular platforms, such as Slack, HubSpot, and Shopify, which can help create a more cohesive business workflow.

Nextiva is a customer experience management platform designed to help businesses enhance their communication and engagement strategies. It offers a comprehensive suite of tools that integrate voice, video, messaging, and collaboration into a unified solution. This platform is ideal for businesses of all sizes that aim to streamline their customer interactions and deliver consistent, high-quality experiences across multiple channels. 

Why I Picked Nextiva: I like Nextiva's AI-driven customer journey orchestration, which monitors and analyzes customer engagements in real time. This allows businesses to customize their communication based on sentiments and feedback, ensuring that each customer receives timely, tailored messages to improve their overall experiences. By automating workflows and utilizing AI insights, Nextiva can help boost customer satisfaction and foster long-term loyalty.

Standout features & integrations:

In addition to its customer journey orchestration, Nextiva offers several other standout features like intelligent virtual assistants that automate routine inquiries and an advanced analytics tool, which delivers insights into customer interactions and agent performance. Nextiva integrates with a wide range of business applications, including Salesforce, HubSpot, Microsoft Teams, Zoho CRM, Zendesk, G Suite, Microsoft Outlook, Slack, ServiceNow, QuickBooks, and SugarCRM.

Zoho CRM Plus is a unified customer experience platform that integrates sales, marketing, and service teams to provide a comprehensive view of customer interactions. It offers a complete view of customer data, enabling collaboration and personalized customer interactions.

Why I Picked Zoho CRM Plus:

I chose Zoho CRM Plus for its automation features and holistic approach to customer experience management. Its advanced AI feature, also known as Zia, automates routine tasks, has a customer chat functionality, predicts customer behavior, and provides actionable insights. The platform's process automation can also unify workflow efficiency across sales, marketing, and customer service, ensuring consistent and timely responses. Omnichannel engagement further automates interactions across multiple channels, while unified analytics delivers deep insights to refine strategies continuously. 

Standout features & integrations:

Key features include AI assistance, automation, unified analytics, and omnichannel engagement, providing a 360-degree customer view and streamlining customer data management. Additionally, it offers tools for sales automation, visitor tracking, customer service, project collaboration, email marketing, social media management, customer surveys, and metrics and KPIs. Integrations include QuickBooks, Zendesk, Pipedrive, Microsoft 365, Shopify, Slack, Google Workspace, Mailchimp, Zoho Sign, Zoho Meetings, Zoho Bookings, and more.

Leaptree is a revenue performance platform that offers tools for sales commissions, sales coaching, and CX quality assurance, focusing on optimizing the performance of sales and customer engagement teams. Its unique selling proposition lies in its ability to provide Salesforce-native sales coaching, which can lead to up to 28% higher win rates for sales teams. This makes it the best choice for sales teams looking to maximize their potential within the Salesforce platform and achieve business goals.

Why I Picked Leaptree:

I chose Leaptree for the customer experience automation platform because it offers a comprehensive solution that integrates seamlessly with Salesforce, which is crucial for businesses already using this CRM. When comparing it to other tools, Leaptree stands out due to its ability to save significant time on compensation processing and its no-code setup, which simplifies implementation.

Standout features & integrations:

Leaptree is a revenue performance platform that offers features such as sales commissions, sales coaching, and CX quality assurance to help businesses save time on compensation processing, improve win rates, and assess customer experience quality without the need for coding. The platform aims to boost revenue and productivity while avoiding errors. Its most important and useful features include the ability to design and manage complex sales incentive plans, achieve higher win rates through sales coaching, and accelerate quality assessment for customer engagement. Leaptree is also native to Salesforce, making it easy to use and update, and it offers personalized dashboards for real-time insights into team performance. Leaptree integrates with Salesforce, Quickbooks, Natterbox, Zapier, Oracle, RingCentral, NetSuite, ServiceNow, Twilio, Xero, SAP, Avaya, Sage, Five9, FinancialForce, Verint, Genesys, Talkdesk, and Vonage.

Ushur is a forward-thinking customer experience automation platform focused on intelligent process automation. It offers businesses a smart way to automate customer interactions, streamlining operations and enhancing customer service, making it best for those looking for intelligent process automation.

Why I Picked Ushur:

In my selection process, Ushur stood out due to its unique application of artificial intelligence in automating processes. Its ability to intelligently manage and optimize customer service workflows while improving customer engagement makes it an excellent choice. Thus, I found it to be the best for intelligent process automation.

Standout features & integrations:

Ushur's key features revolve around intelligent process automation, with tools for automating workflows, chatbots, and email response systems. Furthermore, Ushur provides an array of integrations with other software like Salesforce, ServiceNow, and more, making it easier to consolidate customer data and automate processes across multiple systems.

Helpshift is a digital customer service platform that specializes in providing in-app support. By enabling businesses to offer immediate, direct support within their applications, Helpshift enhances the customer experience and resolves issues more efficiently, making it a prime choice for in-app customer support.

Why I Picked Helpshift:

I chose Helpshift due to its specialized focus on in-app support. In the sea of customer support tools, it stands out with its robust in-app functionality, and as I compared and judged different platforms, I felt Helpshift had a clear advantage for this specific use case.

Standout features & integrations:

Helpshift offers several notable features, including an AI-powered support bot and in-app messaging capabilities, which can significantly improve customer service efficiency. Regarding integrations, Helpshift works seamlessly with CRM platforms like Salesforce and analytics tools like Looker, aiding in data-driven decision-making and customer relationship management.