10 Best Customer Satisfaction Software Shortlist
Here's my pick of the 10 best software from the 27 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Customer satisfaction software helps CX teams measure, analyze, and improve how customers feel about their experiences. If you're struggling with unclear CSAT metrics, low feedback volume, or delayed insight-to-action loops, customer satisfaction software can help you turn valuable feedback and turn it into action.
In this article, I share my insights on the best customer satisfaction software to help you understand your customers' needs, experiences, and expectations so you can keep them satisfied and engaged.
What is Customer Satisfaction Software?
Customer satisfaction software is a tool used to collect and analyze customer feedback to measure and improve how satisfied customers are with their experiences. It’s used to surface insights that drive product improvements, service enhancements, and stronger customer relationships. They achieve this through features such as feedback collection, sentiment analysis, and integrated analytics.
The 10 Best Customer Satisfaction Software: Quick Comparison Chart
This comparison chart summarizes basic details about each of my top customer satisfaction software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.
Tool | Best For | Trial Info | Price | ||
---|---|---|---|---|---|
1 | Best automated surveys with real-time insights | 14-day free trial + free plan available | From $19/month | Website | |
2 | Best to survey users directly from your app or website | 14-day free trial | From $89/month | Website | |
3 | Best for automated customer feedback | 14-day free trial | From $25/user/month | Website | |
4 | Best CSAT surveys and follow-up workflow | 10-day free trial | From $55.99/month | Website | |
5 | Best for real-time online monitoring | 14-day free trial | From $149/user/month (billed annually) | Website | |
6 | Best for multi-channel communications | 30-day free trial | From $15/agent/month (billed annually) | Website | |
7 | Best for measuring multiple CX metrics | Free plan available | From $49/month (billed annually) | Website | |
8 | Best for advanced survey design and distribution | 10-day free trial + free plan available | From $25/month (billed annually) | Website | |
9 | Best for AI-powered customer insights | Free demo available | Pricing upon request | Website | |
10 | Best for small businesses | Free plan available | From $25/user/month (billed annually) | Website |
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CRM Creatio
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6 -
Issuetrak
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.1
Overviews of the 10 Best Customer Satisfaction Software
Here’s my evaluation of the best customer satisfaction software you can use today, plus short descriptions of their key features, and a brief explanation of why they’re on the list.
SurveySparrow is an online survey tool that allows you to collect feedback from your team and customers. The platform allows you to distribute your surveys on multiple channels, including social media and forums, enabling you to gain meaningful insights about your users.
Why I picked SurveySparrow: SurveySparrow made my list thanks to its simple and straightforward survey creator. The creator uses a drag-and-drop functionality to help you personalize your surveys, and you can share each survey you create on social media or forums to collect feedback from your users.
SurveySparrow Standout Features and Integrations:
Standout features include mobile-first surveys, video surveys, chat surveys, and offline surveys. I like SurveySparrow’s smart surveys. This type of survey allows you to use conditional logic branching to show only relevant questions to your respondents, enabling you to collect answers that are specific to each customer segment.
Integrations include social media platforms, CRMs, and customer success solutions, such as Facebook, Salesforce, Intercom, Aweber, Google Contacts, HubSpot, WordPress, MailChimp, Rybbon, Zendesk, and Slack. You can access more integrations through Zapier. SurveySparrow also offers a REST API to enable custom integrations, as needed.
Pros and cons
Pros:
- Audio surveys automatically transcribe participants answers
- The survey design makes the experience great for respondents
- Platform is easy to master
Cons:
- Surveys don’t collect partial answers if the respondent quits before answering all the questions
- Limited font personalization
Product Fruits is a comprehensive platform designed to facilitate user onboarding for web-based applications. It provides a variety of tools such as tours, walkthroughs, checklists, hints, surveys, and feedback mechanisms to guide users through the application.
Why I picked Product Fruits: I selected Product Fruits as a customer satisfaction software due to its personalized onboarding experiences which can significantly improve product activation rates, conversions, and NPS scores, while reducing the number of support tickets.
Product Fruits enables businesses to collect feedback from customers, track feature requests, and analyze data to make data-driven decisions. The tool provides a collaborative platform where teams can create and share surveys, engage in discussions, and evaluate feedback to understand customer needs and preferences.
Product Fruits Standout Features & Integrations
Features include interactive tours and walkthroughs, onboarding checklists, and hints and tooltips, all of which guide users through an application and highlight its main functionalities. The tool also provides a feedback widget and in-app survey functionalities (including NPS surveys), allowing businesses to gather user feedback and measure satisfaction.
Integrations include pre-built connections to mixpanel, Heap, Google Analytics, Slack, Smartlook, Segment, customer.io, and HubSpot.
Pros and cons
Pros:
- Can be implemented without a developer
- The product is GDPR compliant
- You only pay on monthly active users
Cons:
- Only a subset of features works with the Chrome extension
- No support for native iOS/Android apps
CRM Creatio is a no-code platform designed to automate workflows and manage customer relationship management (CRM) processes. It's designed for businesses of all sizes, from SMBs to large enterprises, allowing users of varying levels of technical expertise to customize the platform.
Why I picked CRM Creatio: I chose CRM Creatio for its comprehensive suite of features designed to enhance customer engagement and simplify service processes. One of the standout features is the Customer SATisfaction (CSAT) scale, which allows businesses to evaluate service quality through automated feedback requests sent to customers after case resolution.
For instance, cases marked as 'Poor' can be automatically reopened, ensuring that customer issues are addressed promptly. The ability to customize the CSAT scale, including different point systems and color schemes, further adds to its flexibility and effectiveness in measuring customer satisfaction.
CRM Creatio Standout Features and Integrations:
Standout features include customer service automation capabilities, which leverage AI and machine learning to provide intelligent case resolution, optimized case routing, and sentiment analysis. It also offers customizable dashboards and a 360-degree customer view for comprehensive insights into customer profiles and interaction histories.
Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.
Pros and cons
Pros:
- Scalable and flexible for growing businesses
- No-code platform
- Extensive customization options for tailored workflows
Cons:
- Learning curve for new users
- Customization can be time-consuming
Survicate is a survey software tool designed to collect feedback from customers and website visitors. Its aim is to help businesses understand customer preferences, improve products and services, and make informed decisions based on collected feedback.
Why I picked Survicate: I selected Survicate for this list because it allows businesses to conduct surveys across multiple channels, including email, web, mobile, and in-app, to gather insights from customers and website visitors. Survicate surveys can be used to measure key satisfaction metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). They can also be tailored using various templates and can feature custom logos, brand colors, and messages to maintain brand consistency across surveys.
I also like that Survicate's follow-up workflows automatically trigger actions based on CSAT survey responses, enabling businesses to promptly engage with dissatisfied customers, escalate issues to support teams, or initiate personalized follow-ups to improve customer retention and satisfaction.
Survicate Standout Features and Integrations
Features include a drag-and-drop creator for survey creation, a centralized feedback hub, automated feedback collection, real-time analytics to understand survey responses at a glance, and email embedding. I also like that Survicate uses advanced targeting to show surveys when users are most likely to answer, such as after a certain action is taken on a website or at a specific point in the customer journey.
Integrations include ActiveCampaign, Drip, Amplitude, HubSpot, Intercom, Mailchimp, Salesforce, FullStory, Zendesk, and Microsoft Teams.
Pros and cons
Pros:
- Provides real-time feedback collection
- Able to capture partial responses
- Easy to set up and use
Cons:
- Limited maximum response limit per month
- Survey visuals can be inconsistent
New Product Updates from Survicate

Survicate Enhances Email Notifications with Multi-Condition Logic
Survicate has updated its Email Notifications integration to support multi-condition logic and customizable templates per condition group, with multi-answer support for triggering notifications based on survey responses. For more details, visit Survicate's changelog.
Brand24 is a powerful AI social listening tool that helps businesses monitor and analyze their online presence and reputation. The tool also provides resources and support to help businesses make the most of their social media and online marketing efforts, ultimately aiming to improve customer satisfaction and brand reputation.
Why I picked Brand24: Brand24 helps businesses to track brand mentions across various online platforms, providing real-time alerts and sentiment analysis. The tool is designed for marketing professionals and companies of all sizes, offering features such as influencer scoring, competitor analysis, and customizable reports.
The platform provides data for brand reputation, marketing, influencer marketing, market research, and public relations. Overall, Brand24 is praised for its immediacy in data relay and nuanced sentiment analysis, making it particularly suitable for businesses that prioritize immediate customer engagement.
Brand24 Standout Features and Integrations:
Standout features include advanced sentiment analysis to segment online mentions into positive, negative, or neutral categories, automated reporting features, and reach tracking, which helps users to evaluate their marketing efforts and benchmark against competitors by tracking the reach of their brand mentions. Users can also measure and report their PR coverage by creating reports that provide powerful and reliable metrics.
Integrations include Slack, Trackdesk, LinkedIn, Spotify, Telegram, Instagram, Facebook, Reddit, TikTok, YouTube, X (formerly known as Twitter), and Tripadvisor.
Pros and cons
Pros:
- Provides multi-language support
- Provides real-time alerts and customizable filters
- Easy to set up and use
Cons:
- May not be affordable for small businesses
- Mobile app can be difficult to use
LiveAgent is a customer service software designed for businesses seeking to improve their customer support operations. It is suitable for companies of all sizes that require tools to manage customer interactions across multiple channels, such as email, live chat, social media, and phone calls.
Why I picked LiveAgent: It's an effective tool for improving customer satisfaction because of its ability to manage multi-channel communication efficiently. Its ticket management system consolidates communications from various platforms into a single interface, simplifying the process for support teams to track and respond to inquiries. Features like canned messages and response templates further contribute to faster response times, enhancing the support process.
LiveAgent Standout Features and Integrations:
Standout features include a customer portal that lets your customers find answers on their own through a knowledge base, forums, and FAQs. Additionally, LiveAgent offers automation rules to help you manage repetitive tasks, saving your team time and reducing the chance of errors.
Integrations include WhatsApp, WordPress, Shopify, Mailchimp, Pipedrive, Slack, Salesforce, HubSpot, Twilio, RingCentral, Asana, and ActiveCampaign.
Pros and cons
Pros:
- Comprehensive multi-channel communication
- Self-service features, including a knowledge base
- Has a universal inbox that consolidates queries
Cons:
- Spam filter could be improved
- Complex interface for new users
Zonka Feedback is a customer feedback and experience management platform that helps you gather and analyze customer insights through customizable surveys. It enables you to collect feedback across various channels, such as email, SMS, and in-app, to understand customer satisfaction and improve their experience.
Why I picked Zonka Feedback: I picked Zonka Feedback because it lets you track key customer experience metrics like NPS, CSAT, and CES—essential tools for understanding satisfaction, loyalty, and effort levels across different touchpoints. You can see what’s working and what’s not in real time, helping your team make fast, informed improvements. Its AI-powered analytics also analyze sentiment and detect common themes, giving you deeper insight into how customers feel and why.
Zonka Feedback Standout Features and Integrations:
Standout features include advanced survey targeting options that enable you to reach specific customer segments based on device, page, and user behavior, ensuring relevant feedback collection. The platform also offers multilingual support, allowing you to create surveys in over 30 languages to cater to a diverse customer base.
Integrations include Salesforce, HubSpot, ActiveCampaign, Zendesk, Intercom, Slack, MS Teams, Zapier, Webhooks, Jira, Front, and Freshdesk.
Pros and cons
Pros:
- Real-time analytics and reporting
- Multilingual support for diverse audiences
- Multichannel feedback collection
Cons:
- Offline surveys are only available through a separate plan
- Some integrations are paid add-ons
Sogolytics is an experience management platform designed to enhance how organizations gather and analyze feedback. It offers a comprehensive solution for creating surveys, collecting responses, and generating actionable insights.
Why I picked Sogolytics: Sogolytics excels as a customer satisfaction software because of its advanced survey design capabilities. Users can easily create professional and engaging surveys using a variety of question types and logic, ensuring the collection of high-quality data. Features such as piping, which allows for the dynamic display of questions based on previous answers, and the ability to customize the survey's look and feel, make it a robust tool for understanding customer needs and preferences.
Additionally, Sogolytics supports multi-channel distribution, enabling organizations to reach respondents via email, social media, websites, and more, which helps in maximizing response rates. The platform also offers real-time data analysis with a variety of charts and tables, allowing users to quickly interpret results and identify trends.
Sogolytics Standout Features and Integrations:
Standout features include automated reminders to boost survey completion rates, sentiment analysis to gauge the emotional tone of open-ended responses, and word clouds to visualize common themes in feedback. These features collectively enhance the user’s ability to understand and act on customer feedback effectively.
Integrations include Salesforce, Microsoft Dynamics, HubSpot, Zapier, Google Analytics, Tableau, Slack, and Mailchimp.
Pros and cons
Pros:
- Variety of survey question types
- Multi-channel distribution options
- Robust data collection and analysis
Cons:
- Advanced analytics require a deeper level of technical knowledge
- Free version may be too basic for some users
Velaris is a comprehensive customer success platform designed to help SaaS businesses thrive by proactively engaging with customers and ensuring they achieve their desired outcomes. The tool offers features like data and analytics, automation, and collaboration to provide actionable insights for customer success teams.
Why I picked Velaris: Velaris offers AI-powered analytics, providing deep insights into customer behavior and satisfaction. The platform's ability to consolidate all customer data into a single, intuitive interface allows businesses to gain a 360-degree view of their customers.
The inclusion of sentiment analysis further allows businesses to gauge customer feelings and address issues before they escalate, ensuring a more personalized and effective customer service experience. Additionally, Velaris offers customizable success plans and playbooks, which standardize processes and ensure consistency in customer interactions.
Velaris Standout Features and Integrations:
Standout features include an automation builder, which allows businesses to create flexible automation workflows with an intuitive drag-and-drop interface. Additionally, the AI Copilot leverages AI to provide proactive customer success management, including sentiment analysis and auto-creation of high-impact tasks.
Integrations include Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, HubSpot, Jira, and Salesforce.
Pros and cons
Pros:
- AI-powered analytics to provide valuable insights
- Collaboration features to engage with customers
- Allows users to manage all customer information in one place
Cons:
- Initial setup may be complex
- Could offer more integrations
SurveyMonkey is a survey and feedback management solution that enables you to collect and interpret feedback in order to improve your product. The platform offers a wide variety of survey templates, allowing you to start collecting customer information with ease.
Why I picked SurveyMonkey: I picked SurveyMonkey for my top 10 list because it offers a free plan and a selection of customer satisfaction survey templates, making it ideal for small businesses who are just starting to collect customer feedback. The platform has a clean interface and is easy to use, so you don’t need to be an experience CX specialist to identify actionable insights.
Despite its playful design, SurveyMonkey is a robust feedback collection tool that can help businesses of all sizes learn more about their users.
SurveyMonkey Standout Features and Integrations:
Standout features include online polls, a CSAT score assessment, multi-channel response collection, and advanced survey logic. I like the fact that SurveyMonkey allows you to export your results in data formats that are compatible with presentation programs such as Microsoft PowerPoint or Google Slides because this makes it so much easier for novice users to showcase their work.
Integrations include CRM systems, email marketing platforms, and marketing automation solutions, such as Salesforce, HubSpot, Microsoft Dynamics, Mailchimp, Constant Contact, Marketo, Pardot, Tableau, Power BI, and Google Analytics. SurveyMonkey also offers a REST API so you can set up additional custom integrations as needed.
Pros and cons
Pros:
- Good branding options
- Allows you to invite team members to analyze feedback
- Flexible, customizable tool
Cons:
- Setting up surveys with advanced logic could be easier
- The free survey templates offer limited design customization options
Other Options
Here are some other great customer satisfaction solutions I came across during my research. Even though they didn’t make it into my top 10 list, you should check them out as well:
- Nextiva
For customer sentiment analysis
- Pendo
For in-app customer satisfaction assessment
- Totango
For SaaS scale-ups
- Churn360
For enhancing customer satisfaction using predictive analytics & engagement tools
- Delighted
For mobile-first CSAT surveys
- Qualtrics XM Frontline Digital
For automated dropoff detection
- Kimola Analytics
For external feedback gathering
- InputKit
For managing unsatisfied customers
- GetFeedback
For feedback tracking
- Simplesat
For easy-to-follow dashboards
- ChurnZero
For tracking health and churn
- Zendesk
For personalized customer experiences
- Keatext
For sentiment analysis
- AskNicely
For measuring the satisfaction potential of customer interactions
- Customer Thermometer
For fast survey creation
- NICE Satmetrix
For uncovering churn blind spot
- Momentive
For identifying unsatisfying customer interactions
Selection Criteria for Customer Satisfaction Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best customer satisfaction software for this article:
Core Functionalities
All the tools I included in this review help you measure customer satisfaction so you can spot improvement opportunities. Other core functionalities include:
- Feedback collection: You can’t improve customer satisfaction if you don’t have enough data to set your benchmark. As a result, these tools should enable you to gather customer data in one way or another.
- Feedback analysis: Manually going through all the data you collect can be difficult and time-consuming. The solutions should enable you to examine the information without wasting your time.
Key Features
Customer satisfaction software solutions offer many features, but the following are essential. I also assessed these points in fine details as I decided which tools to feature in this list:
- Automation: Creating automated workflows for your team can save a huge chunk of your time. The solutions should enable you to automatically send surveys to each individual user at different points in their customer journey.
- Survey templates: As a rule of thumb, the more templates you can access, the better. Ideally, you should be able to create and save custom templates as well.
- Dashboards: Plug-and-play dashboards can be huge time savers. Dashboards become even more valuable if you can customize them to track the metrics you’re most interested in.
Usability
Improving customer satisfaction is no easy task – but that doesn’t mean that the app you rely on should be difficult to use as well. I selected software that are easy to use, so you and your team can collect and act on feedback without hiccups.
Software Integrations
It’s almost impossible to assess your customer’s satisfaction while relying on the data provided by a single tool. As a result, the solutions I picked offer multiple integrations and API access so you can include them in your app ecosystem.
Reporting & Actionable Insights
Having a tool that’s great at gathering customer data is good, but it’s not enough for an accurate customer satisfaction assessment. However, the tools I included in my review take your data and interpret it in neat reports, so you can get actionable insights and start implementing solutions fast.
Sentiment Analysis
Being able to detect the sentiment behind a user’s feedback can be a huge help in lowering your churn rates because it enables you to spot unsatisfied customers quickly and take actions to remedy their situation.
Pricing
Customer satisfaction software comes in different price ranges. However, I only included tools I feel confident will help you achieve your goals and offer you a good return on your investment.
People Also Ask
Want to find out more about customer satisfaction software? Here are some common questions people ask – answered, of course:
What’s the difference between customer satisfaction software, customer experience software, and customer success software?
There’s no denying that there’s some overlap between these types of solutions. However, the main difference between them is what they’re designed to measure:
- Customer satisfaction software is designed to measure how happy your user base is with your product while they’re using it.
- Customer experience software is designed to measure the user’s feelings regarding your product across the customer journey – from the moment they heard of your solution, to acquisition, onboarding, usage, and eventual churn or becoming an evangelist.
- Customer success software is designed to measure how well your customers can use your product to achieve their goals – so it’s more about measuring if your solution is a good enabler for customer success (hence the name).
What key metrics should you track to monitor customer satisfaction?
While there are multiple customer satisfaction metrics you can track, you can’t go wrong if you stick to the KPIs most customer success teams use:
- Customer satisfaction score (CSAT)
- Net Promoter Score (NPS)
- Customer churn rate
- Customer lifetime value (CLV)
How do you conduct a customer experience audit?
Conducting a customer experience audit is a complex process that involves multiple steps, such as:
- Defining your goals: You should have specific goals in mind, such as reducing churn or increasing the number of promoters.
- Collecting data: Send surveys, interview your clients, follow keywords on social media, and so on to collect a lot of user data.
- Data analysis: Look for trends and outliers. Find out what your customers expect from your product and where you fall short of providing value.
- Choose your improvement areas: No company in the world can fix everything at once. Select the improvement areas you want to tackle based on your needs – significance, time limitations, budget, team availability, and so on.
- Measure your results: Keep track of how your changes affected customer experience and take detailed notes.
- Reevaluate: A single customer experience audit is valuable, but that value diminishes over time. You should always reevaluate and find new improvement opportunities with more audits.If
Other Customer-Centric Software Reviews
Here are some other types of customer-centric software you may want to consider if you’re serious about improving your customer satisfaction:
- Customer Experience Management Software
- Customer Success Software
- Customer Feedback Software
- Customer Intelligence Platforms
- Customer Engagement Platforms
Final Thoughts
Customer satisfaction software can help you gain a deeper understanding of your customers, which, in turn, can lead to a happier user base and a more profitable product. As Bernard Marr, internationally best-selling author and strategic business & technology advisor to governments and companies said:
“The data technology available today gives businesses unprecedented abilities when it comes to understanding their customers. By combining transactional, demographic, and attitudinal data from internal and external sources, we can predict what customers want more accurately and make sure we're in the right place at the right time to provide them.”
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