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With so many different customer success software solutions available, figuring out which is the right fit for you is tough. You know you want software to help your company improve your customer relationships and help your customers get the most out of your products or services, but you need to figure out which system is best. In this post, I'll share my insights on the best customer success software to create a positive customer experience, based on my experience as a CX specialist.

What is Customer Success Software?

Customer success software is a type of software designed to help businesses improve their customer relationships and ensure customers receive the maximum value from your product or service, building customer loyalty and increasing customer retention. Typical features include usage tracking, customer health scoring, feedback collection, and analytics & reporting. By using these tools, businesses can track customer interactions, respond to customer inquiries in real-time, identify customer pain points and needs, and proactively address potential issues to ensure customer satisfaction and success.

Customer success software offers numerous benefits, including enhanced customer satisfaction, improved operational efficiency, increased revenue, and reduced customer churn rates. These software systems also help CX teams make better data-driven decisions to help them maintain strong relationships with their customers and provide the best possible customer experience and support.

Overviews of the 25 Best Customer Success Software Solutions

Here’s a brief description of each customer success app to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

Best for reducing customer churn

  • Free plan available
  • From $150/month
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Rating: 4/5

Akita is a customer success management tool that provides businesses with the capability to track customer interactions, manage tasks, and automate customer success processes.

Why I picked Akita: Akita assists customer success teams in monitoring and engaging with their customers effectively. It offers features such as customer health scores, which help in assessing the risk of churn and identifying opportunities for growth, and automated playbooks, which ensure consistent follow-up actions based on specific customer behaviors or milestones.

The task management system within Akita allows for the organization and prioritization of customer success activities, while the integration capabilities ensure that customer data from various sources is centralized, providing a holistic view of customer interactions. These features collectively aid in the retention and satisfaction of customers, ultimately contributing to the sustained success of a business.

Akita Standout Features & Integrations

Features include personalized dashboards, a 360° Customer View tool that compiles customer data, automated workflows, and customer segmentation tools that allow users to tailor strategies based on behavior, demographics, or product usage.

Integrations include HubSpot, Paymo, Capsure CRM, Stripe, Kayako, Freshsales, Help Scout, Mailjet, Pipedrive, Salesforce, Segment, and Zendesk.

Best for consolidating customer data and automating processes

  • Free demo available
  • From $299/month
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Rating: 4.8/5

Churn360 is a customer success software designed to help reduce churn and improve customer retention. It can help you monitor customer behavior, identify at-risk customers, and take proactive steps to keep them engaged and satisfied.

Why I picked Churn360: The software — as its name suggests — provides users with a 360-degree view of their customers. What does this mean? It pulls together customer data from various sources (like your CRM, communication channels, and financial platforms) to provide a holistic overview of a customer's lifecycle and history with your company. This helps team members pick up on accounts they're unfamiliar with and provide exceptional, contextual support.

You can also automate various parts of your CX processes with the platform. You can also segment customers to target them with specific communications, manage success campaigns, and set automated actions based on behavioral triggers. A health score is also calculated for each customer to give you a quick pulse on their engagement and churn risk.

Churn360 Standout Features & Integrations

Features include customer data profiles, shared dashboard, customer journey mapping, segmentation, campaign management, automated tasks, push notifications, and analytics and reporting tools.

Integrations include Intercom, Pipedrive, HubSpot, Chargebee, Freshdesk, Jira, Gmail, Outlook, Zoho CRM, Stripe, Zendesk, and Segment, among others.

Best for AI-powered customer support

  • 14-day free trial + free plan available
  • From $18/user/month
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Rating: 4.4/5

Freshdesk is a customer service software that leverages artificial intelligence to assist businesses in managing customer support interactions. The platform's emphasis on AI-powered conversations and no-code bots, coupled with an efficient ticket management system, positions it as a leading solution for scaling customer support operations effectively.

Why I Picked Freshdesk: I selected Freshdesk for the 'customer success software' category due to its integration of AI-powered automation and collaboration tools that facilitate proactive customer support. What distinguishes Freshdesk is its comprehensive solution that combines AI-driven conversations, no-code bots, and efficient ticket management, enabling a unified approach to customer service. I believe Freshdesk is best suited for AI-powered customer support as it enables support teams to provide consistent and timely assistance, manage a high volume of tickets through a unified workspace, and enhance operational efficiency with AI-driven automations and workflows.

Freshdesk's advanced ticketing system consolidates customer support interactions from multiple channels into a single interface, enabling agents to manage and prioritize tickets effectively. The platform offers self-service options that empower customers to find solutions on their own, reducing the number of incoming support requests. Additionally, Freshdesk leverages AI-powered automations for tasks like ticket routing and categorization, which aids in productivity and helps agents focus on more complex issues. Collaboration tools within Freshdesk facilitate agent communication, promoting knowledge sharing and collective problem-solving. 

Freshdesk Standout Features & Integrations

Features include ticketing, collaboration, automations, self service, reporting & analytics, customizations, and a secure helpdesk. These features are designed to enhance customer support and service management.

Integrations include Freshchat for messaging, Freshservice for IT service management, and Freshmarketer for marketing automation. It also connects with Google Calendar, MailChimp, Segment, Zapier, Office 365, Google Apps, Slack, Facebook, LinkedIn, Jotform, Typeform, Calendly, Email Parser by Zapier, and ClickFunnels Classic to facilitate various business processes.

Best for no-code onboarding tools

  • 14-day free trial
  • From $89/month (billed annually)
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Rating: 4.7/5

UserGuiding is a customer success software that provides businesses with tools to create in-product experiences for users without the need for coding. 

Why I Picked UserGuiding: UserGuiding provides a suite of tools designed to assist businesses in managing and improving their customer success initiatives. It is designed to assist businesses in improving their user onboarding process, which can lead to increased trial conversions, decreased need for demo calls, increased user activation rates, and increased user session duration.

The platform also offers features such as interactive product walkthroughs, onboarding checklists, resource centers, and user segmentation, which are aimed at improving user onboarding and adoption rates. Additionally, UserGuiding provides tools for in-app surveys, tooltips, hotspots, announcement modals, and net promoter surveys (NPS) to gather customer feedback.

UserGuiding Standout Features & Integrations

Features include in-app surveys, tooltips and hotspots, announcement modals, a user onboarding cost calculator, the ability to create a dedicated page to keep users updated on the software, as well as webinars, podcasts, ebooks, and a blog to educate users about onboarding best practices and the software's capabilities.

Integrations include Intercom, Mixpanel, Segment, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Best for collecting detailed customer onboarding feedback

  • 14-day free trial
  • From $89/month
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Rating: 4.7/5

Product Fruits is a user onboarding software that helps businesses understand their customers' needs and track their satisfaction levels through surveys and feedback. 

Why I Picked Product Fruits: the software helps product owners onboard new customers and engage existing ones by creating interactive in-app flows such as surveys and messaging.

The surveys and feedback mechanisms are easy to set up and customize, making it simple to get started with collecting customer feedback. Users can add videos and screenshots to provide greater context and clarity. You can automate surveys and feedback requests to collect customer feedback regularly. The tool also offers real-time reporting and analytics, giving businesses the ability to monitor customer satisfaction levels of a product and respond to feedback quickly.

Product Fruits Standout Features & Integrations

Features include tours and walkthroughs, tooltips, feedback widget, life ring button, in-app announcements, knowledge base, and onboarding checklists.

Integrations include Mixpanel, Heap, Google Analytics,, Slack, HubSpot, Smartlook, Sessionstack, and Segment.

Best for managing customer churn risks

  • Free demo available
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Rating: 4.7/5

ChurnZero customer success software is a cloud-based customer success platform that helps you manage churn risks. It's designed to help you identify your most at-risk customers, engage them, and retain them.

Why I picked ChurnZero: ChurnZero uses data science to identify at-risk customers based on what they've done in the past and what they're doing now. The software then uses machine learning to predict which customers are likely to leave, so you can take action before they do. ChurnZero customers can use the platform's features to identify their most at-risk customers; set up automated messages to encourage engagement with these customers; and use a predictive model to reach out to these customers before they leave.

ChurnZero is a simple, easy-to-use customer success software that helps you avoid customer attrition. The tool provides actionable insights into your customer behaviour and lets you track their activities across many online platforms at once. It also offers an automated retention process for keeping an eye on your users and ensuring they don't leave.

ChurnZero Standout Features & Integrations

Features include client account insights, chatbots, custom dashboards, customer health scores, customer journeys, customer segmentation, artificial intelligence, workflow automations, real-time alerts, reporting & analytics, REST API access, customer surveys, and third-party integrations/add-ons.

Integrations include Salesforce, Hubspot, Netsuite,, Spiro, Zoho CRM, Chargebee, Microsoft Dynamics CRM, Pipedrive, Copper, Freshsales, Zendesk Sell, Teamwork CRM, Helpscout, Jira, Segment, Pendo, and other tools. ChurnZero also offers a REST API if you would like to integrate your data into a system not listed.

Best multichannel customer success software

  • Free Demo
  • Pricing upon request
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Rating: 4.7/5

Planhat is an all-in-one customer success software solution that allows users to easily and accurately manage customer relationships, track customers’ usage of their products, identify areas of improvement, and create personalized support services. 

Why I Picked Planhat: What makes Planhat stand out from other customer success solutions is its ability to collect data from multiple sources such as email, web analytics, social media channels, and CRM systems. This data is used to create tailored analytics dashbaordcs and reports to inform strategies for improving customer engagement and loyalty.

Planhat also offers detailed analytics reports that provide insights into customers’ behavior and preferences. With its intuitive interface, Planhat makes it easy for users to navigate the program and make informed decisions about how best to interact with their customers.

Planhat enables users to tailor their customers’ experiences according to their preferences, creating an environment that encourages loyalty. There are also detailed customer profiles, which provide an in-depth look into each user’s journey. This allows users to adjust strategies easily to meet cutomer needs.

Planhat Standout Features & Integations

Features include customer data management, filters, sandbox environment, shared inbox, NPS, automations, dashboards, revenue management, customer portqal,custom roles & permissions, single-sign-on, customer health scores, task management, alerts, and third-party integrations/add-ons. 

Integations include Aircall, Pendo, Segment, SatisMeter, Stitch, Pipedrive, Salesforce, Outlook, Complete CSM, Jira, Mixpanel, Inercom, Mailchimp, Snowflake, Slack, Delighted, Chili Piper, Gmail, Promoter, Ctrl,Zendewsk, Hubspot, FReshdesk, Mandrill, and more if you have a separate account with Zaperi (may incur additional costs). 

Best customer success software for SMS & text marketing

  • Free demo available
  • From $289/month
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Rating: 4.6/5

Podium is a customer success software that helps organizations manage customer engagement, communication, and feedback to improve customer satisfaction and retention.

Why I Picked Podium: Podium customer success software is a comprehensive platform for SMS marketing and text marketing. With Podium, organizations can send personalized text messages to customers, such as appointment reminders, promotional offers, and other important updates. 

Another key feature of Podium is its ability to monitor customer engagement and usage, including SMS engagement. This helps organizations to identify customers who are not responding to text messages and take action to re-engage them.

Podium also automates routine tasks and workflows, including SMS marketing campaigns. For example, Podium can be used to automate the sending of promotional offers and appointment reminders via SMS.

Podium provides tools for personalizing SMS marketing messages based on customer data, such as location, behavior, and preferences. This makes it possible to create targeted SMS marketing campaigns that are more relevant and effective. 

Podium Standout Features & Integrations

Features include customer communication, feedback management, customer engagement, automated workflows, customizable dashboards, analytics & reporting, text marketing, payment processing, website chat, and third-party integrations/add-ons.

Integrations include Salesforce, Hubspot, Zoho CRM, Marketo, Pardot, Stripe, PayPal, Facebook, Twitter, Instagram, Zendesk, Freshdesk, Yelp, and TripAdvisor.

Best for customer & client onboarding

  • Offer a free trial and a free demo
  • Pricing Upon Request
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Rating: 4.7/5

GuideCX is a customer experience management platform that provides a centralized location for managing customer interactions and improving customer satisfaction.

Why I Picked GuideCX: GuideCX is used for customer and client onboarding as a means of improving customer satisfaction and success. The platform provides a centralized location for managing customer interactions, making it easy to ensure that customers receive a consistent and positive experience. GuideCX provides tools for automating onboarding processes, reducing manual tasks, and improving efficiency.

For customer success initiatives, GuideCX provides a streamlined approach to customer onboarding that can help to improve customer satisfaction and reduce churn. With GuideCX, customer success teams can create custom onboarding journeys for each customer that align with their unique needs and goals. This includes providing personalized training and resources, setting clear expectations, and tracking progress towards success.

GuideCX also provides tools for monitoring customer engagement and usage, making it easy to identify potential issues and take action to address them. The platform integrates with other tools and systems, such as CRM and marketing automation platforms, which helps to provide a complete view of the customer experience. By using GuideCX for customer and client onboarding, organizations can improve the customer experience, increase customer satisfaction, and drive customer success.

GuideCX Standout Features & Integrations

Features include customer onboarding, customer engagement, customizable journeys, automations, analytics & reporting, customer feedback, and third-party integrations/add-ons.

Integrations include Salesforce, Hubspot, Microsoft Dynamics, Marketo, Pardot, Zendesk, Freshdesk, Stripe, Recurly, Jira, Trello, and other common apps.

Best customer success software for upselling & retention

  • Free Demo
  • Pricing upon request
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Rating: 4.6/5

Catalyst customer success software is a powerful customer relationship management platform that helps you to deliver personalized experiences to your customers for upselling and retention strategies. 

Why I Picked Catalyst: Catalyst helps you capture more leads, boost conversions, retain your existing customers, and grow your revenue with detailed analytics. They accomplish this using tools like automated customer communication follow-ups based on predetermined rules. You can create rules based on the behavior of customers, such as if they don't open emails, send them a reminder email. Or, if they haven't logged in to your platform for two weeks, then send them a 'we miss you' email. With this, you can follow up automatically with customers who are not engaging with your brand anymore.

They also offer comprehensive lead scoring. This feature allows businesses to classify leads into different categories based on their likelihood of becoming a customer. This feature helps businesses understand which customers are most likely going to convert into sales, return purchasers, upsells, and even brand advocates.

Catalyst Standout Features & Integrations

Features include custom dashboards, customer health scores, journey mapping, email automation, playbooks, workflow tools, customer segmentation, data import & export, customer activity tracking, and third-party integrations/add-ons.

Integrations include Zendesk, Service Cloud, Salesforce, Google platforms, Outlook, Jira, Slack, Snowflake, Redshift, Segment, BigQuery, Redshift, Amazon S3, and Mixpanel.

The Best Customer Success Software Solutions Summary Table

Tools Price
Akita From $150/month
Churn360 From $299/month
Freshdesk From $18/user/month
UserGuiding From $89/month (billed annually)
Product Fruits From $89/month
ChurnZero No price details
Planhat Pricing upon request
Podium From $289/month
GuideCX Pricing Upon Request
Catalyst Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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Other Customer Success Options

Here are a few more that didn’t make the top list.

  1. Skilljar

    Best customer success software for customer education

  2. Totango

    Best for tracking & managing customer health scores

  3. Insided

    Best for managing NPS & CSAT scores

  4. Front

    Best for customized customer issue escalation paths

  5. Tidio

    Best for its customer behavior analysis

  6. Zendesk

    Best customer ticketing system

  7. Custify

    Customer success software for SaaS-centric companies.

  8. Rocketlane

    Customer onboarding platform.

  9. Accelo

    Professional services automation software for handling customer tickets.

  10. CustomerSuccessBox

    AI-powered customer success platform for driving product adoption.

  11. LiveAgent

    Customer support software with a ticket management system.

  12. ClientSuccess

    Customer success platform for building healthy customer relationships.

  13. Vitally

    Customer success platform for identifying trends and leveraging insights towards improved customer health scores.

  14. Conversica

    Cloud-based software for attracting new customers and retaining existing ones with the help of virtual assistants.

  15. Gainsight

    Customer success and product experience software to help increase product adoption and reduce churn.

  16. ProfitWell

    Subscription software for customer success and revenue growth.

  17. Hubspot Service Hub

    A customer service software for small to medium businesses.


    Software for gaining visibility on customer data to improve retention rates and increase revenue.

Selection Criteria for the Best Customer Success Software

Perhaps you're wondering how I selected the best customer success software for this list? To build this list, I evaluated and compared a wide range of customer success software with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX experience to pinpoint the features that add a lot of value.

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best customer success software for this article:

Core Functionality

There are many different types of customer success platforms, so the core functionality will vary from one to the next. I’ve made sure to explain each software’s main capabilities in my overviews.

Key Features

Here are the key features I look for when selecting software for customer success.

  1. Customer lifecycle management: Tools to help with customer onboarding, providing customer support, improving customer retention, encouraging renewals and upsells, and extending the customer lifecycle.
  2. Customer feedback: Survey tools to monitor customer sentiments and collect feedback from your customer base.
  3. Customer dashboard: This allows you to monitor key customer success metrics and metrics like net promoter score (NPS), CES, customer churn rates, and CSAT.
  4. Customer education: Customer success tools such as walkthroughs and tutorials. These empower customers to learn about your products and services to improve product adoption.
  5. Analytics & reporting: Provides actionable insights like customer health scores to identify at-risk customers and proactively act on them.
  6. Help desk: A platform through with customers can access your success agents and seek assistance and guidance.
  7. Workflow automation: Establishing clear processes for customer support and setting up automated notifications for your customer success team.
  8. In-app notifications: Tools to help customers navigate your app or website, triggered by specific customer behaviors or product usage insdicators.


I look for customer success solutions that are user-friendly and easy to implement. Your success team, sales team, marketing team, and product team might all need to access the platform. So, it should be fairly straightforward to navigate. Extra usability features like templates definitely caught my eye, too.


I looked for integrations with SaaS tools that are popular among customer success teams. These included Slack, Microsoft Teams, and email management tools like Zendesk and Mailchimp. I also kept an eye out for integrations with popular cloud CRM software like Salesforce and HubSpot. It’s important that any new software platform can connect easily with the other tools your team members use in their day-to-day.


When evaluating the cost of customer success software, it's important to consider the cost and the value the tool will provide. The tools on this list range from about $20 per user per month up to $200+ flat rate fees per month. Many have custom pricing based on your needs, and may offer discounts for startups and small businesses.

It is crucial for customer success managers and customer support teams to stay aware of trends in customer success software to optimize their strategies and enhance customer experiences. By keeping up with the latest advancements, CSMs can leverage innovative features and functionalities offered by software solutions to drive customer success. Additionally, staying informed about emerging trends allows CSMs to adapt their workflows, streamline processes, and stay ahead of the competition in the rapidly evolving landscape of customer success. Here are four recent trends to be aware of in 2024:

AI-Driven Analytics for Comprehensive Customer Insights

Artificial Intelligence (AI) is revolutionizing how customer data is analyzed and utilized, allowing CSMs to more easily collect and view comprehensive customer data. AI can help track customer interactions and provide customer insights using several features, including:

  • Automated Data Processing: AI algorithms can swiftly process vast amounts of customer data, providing real-time insights.
  • Predictive Analytics: These systems can predict customer needs and behaviors, enabling proactive support and sales strategies.
  • Personalization: AI helps in customizing customer experiences based on their interactions and preferences.

Try implementing AI-driven analytics tools to gain deeper customer insights. This will not only save time but also help in tailoring your services to meet customer needs more effectively.

Want to know more about collecting and storing data for customer success? Check out our article on free customer database software.

Unified Communication Platforms

Unified communication platforms are becoming essential for closing communication and collaboration gaps among different teams. The creation of a unified communication platform through customer success software can offer benefits such as:

  • Centralized Communication: These platforms provide a single point for all team communications, ensuring consistency.
  • Integration with Other Tools: These platforms often integrate with project management and CRM tools, for seamless information flow.
  • Real-Time Collaboration: A centralized platform facilitates immediate discussion and problem-solving among teams, which is crucial for fast-paced environments.

Adopt a unified communication platform to enhance team collaboration, ensuring that everyone is on the same page and working towards a common goal, such as maximizing customer success and satisfaction.

Mobile Accessibility and Cloud-Based Solutions

Adopting mobile accessibility and cloud-based solutions can help you efficiently manage high volumes of customer interactions using the following features:

  • Remote Access: Cloud-based software allows team members to access customer data from anywhere, making it faster and easier to support customers remotely or while on-the-go.
  • Real-Time Updates: Mobile applications ensure that customer interactions are updated in real-time so that your team is always on the same page as the customer.

Embrace cloud-based customer success software with mobile capabilities to ensure flexibility and scalability in managing your customer interactions.

Advanced Reporting and Dashboard Customization

Advanced reporting and dashboard customization features directly tackle your need to spend less time on manual processes, while still offering insightful data for you to use to solve more complex problems. Such features include:

  • Customizable Reports: Allows you to tailor reports to focus on metrics that matter most to your business.
  • Automated Report Generation: Helps you save time by automatically generating reports and scheduling.
  • Interactive Dashboards: Offers interactive dashboards that provide at-a-glance insights and aid in quick decision-making.

Invest in customer success software with advanced reporting features to automate and customize your data analysis, freeing up your valuable time for more strategic tasks.

By adopting these emerging trends, customer success professionals can effectively address their primary challenges, streamlining operations and ensuring that they are equipped with the tools and strategies necessary to deliver exceptional customer experiences and achieve long-term customer satisfaction and growth.

People Also Ask: Questions About Customer Success

Here are some answers to FAQs about customer success and software that CX teams use.

What is customer success management?

Customer success management (CSM) is the process of enhancing your customers’ success and satisfaction rates with your business or service. It’s a branch of customer relationship management (CRM) that’s meant to decrease churn rates and increase brand loyalty.

Why is customer success important?

Forrester’s 2021 Report: “Customer-Led Growth Is Getting More Attention Among B2B Firms, Should You Care?” states that companies who prioritize customer satisfaction and success retained 2.2 more customers per year. Moreover, the study found that a 5% increase in retention rates can increase profits by 25%. That’s why focusing on customer success is so impactful: Because their success is yours as well.

What are customer success software types?

Customer success software can come in various types and forms, each with unique features and capabilities to help organizations manage their customer relationships and ensure their success. Here are some of the most common types of customer success software:

    • Customer Database software: First and foremost, you need somewhere to keep track of all your customers. This could range from basic details (name and email) to more complex customer profiles with lead scoring, health metrics, and marketing insights.
    • Customer Relationship Management (CRM) software: This type of software is used to manage customer interactions, data, and relationships. It can help organizations track customer behavior, analyze customer data, and streamline customer communication.
    • Customer Feedback software: This type of software is used to collect feedback from customers through surveys, reviews, and other channels. It can help organizations understand customer needs and preferences, and make data-driven decisions to improve their products and services.
    • Customer Engagement software: This type of software is used to engage customers across multiple channels, such as email, social media, and chat. It can help organizations build relationships with customers and increase customer loyalty.
    • Knowledge base software: This type of software is used to create and manage a knowledge base of customer support articles, FAQs, playbooks, and other resources. It can help organizations provide self-service support to customers, reduce support tickets, and improve the user experience.
    • Customer Service software: This type of software is used to manage customer support inquiries, tickets, and issues. It can help organizations respond to customer inquiries quickly and efficiently, resolve issues, and provide excellent customer service.

What are the benefits of customer success software?

Customer success software offers a wide range of benefits that can have a ripple effect throughout your entire organization. After all, a 2021 study from Forrester found that companies with a customer-led approach to investing in technology grew 1.8 times faster than their competitors. These benefits are clearly no joke.

Such benefits include:

    • Improved customer retention and customer loyalty
    • Increased customer lifetime value
    • Better customer engagement and communication
    • Streamlined customer onboarding process
    • Real-time customer insights and analytics
    • Tracking and understanding the customer journey
    • Automated customer health scoring and monitoring
    • Personalized customer experiences through customer segmentation
    • Improved cross-functional collaboration and teamwork
    • Easier customer data management
    • Enhanced customer feedback and product development
    • Customer success management via tracking and analytics

Other Customer Success Software

These other lists showcase additional customer success software reviews. If you haven't found what you're looking for yet, go ahead and give these a try.

What Next?

Here are some additional resources to complement your interest in customer success software:

What do you think about this list?

Customers who get what they need from products and services are happy customers and will continue to bring revenue to your company. Attracting new customers is more costly and time-consuming than retaining current ones. So companies need to focus on customer success. 

Customer success software is an excellent tool to help you address customer concerns and deliver exceptional services to help turn casual customers into loyal fans. 

Aside from customer success software, there are other useful tools your company can use to grow your business and attract new customers, and you can read about them when you subscribe to The CX Lead.