Os 10 melhores softwares para inquéritos empresariais em 2026

Visão geral dos 10 melhores softwares empresariais de inquéritos

1. 

   1

   SurveySparrow

   Best for recurring feedback loops

   • Free plan available
   • From $19/user/month (billed annually)

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SurveySparrow made my list because it excels at multi-channel data collection. This helps you gather feedback through various means such as email, web, mobile, and even social media. Its distribution versatility makes it a top choice for companies seeking to gather diverse feedback.

   Why I picked SurveySparrow: I love the way this tool specializes in facilitating recurring feedback loops, so you can schedule and send out surveys at regular intervals. This is great for businesses interested in continuous improvement. Thanks to its multi-channel collection capabilities, SurveySparrow helps you track changes over time, making it an excellent fit for ongoing feedback mechanisms and longitudinal studies.

   SurveySparrow Standout Features and Integrations:

   Standout features include a friendly, conversational interface, which makes the experience enjoyable for respondents. SurveySparrow also provides solid reporting tools, including NPS tracking and real-time analytics to help you understand feedback. You can also white-label SurveySparrow, customizing the look and feel of surveys to match your brand identity.  

   Integrations are available with popular software such as Slack, Stripe, Google Sheets, and Rybbon. The software also supports integration with marketing automation tools like Mailchimp and Facebook Pixel, allowing for automated survey distribution and the ability to embed surveys easily. SurveySparrow also offers API and webhook support, providing the versatility to build tailored integrations that fit this tool into your tech stack. 

   Pros and Cons

   Pros:

   • Longitudinal study support
   • Conditional logic
   • Audience segmentation

   Cons:

   • No native mobile app
   • No built-in sentiment analysis
   Learn more about SurveySparrow:

   • Check out SurveySparrow on their website
   • Read my in-depth review of SurveySparrow
2. 

   2

   Birdeye

   Best for multi-location reputation management

   • Free demo available
   • Pricing upon request

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   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Birdeye is a software designed to assist multi-location businesses in managing their online reputation. It has tools to oversee your brand's online reviews, listings, referrals, and more, as well as customer survey features for gathering and analyzing feedback.

   Why I picked Birdeye: A core feature in the platform is customer surveys, which can be used to solicit and analyze customer feedback to inform your CX, marketing, and product development strategies. Surveys can be templated, automated, added to campaigns, and sent through multiple channels. Plus, AI analytics tools help you make sense of the results.

   But beyond the platform's survey tools are its comprehensive reputation management abilities. You can keep tabs on your company's online reviews across multiple sites, track social media trends relevant to your business, and manage customer communications all in the same place. This is great for enterprise businesses that want to alleviate the complexity of their CX toolkit.

   Birdeye Standout Features & integrations

   Standout features include the platform's security standards. The software is rated as Enterprise-Ready by the Skyhigh Networks CloudTrust™ program, which means it satisfies the most stringent Cloud Security Alliance (CSA) requirements for data protection, identity verification, service security, business practices and legal protection.

   Additionally, the company's data centers run on Amazon Web Services, and thereby meet various security standards and regulations including HIPAA; SOC I, II, and III; ISO 27001; and others.

   Integrations include QuickBooks, Square, Zoho CRM, Zoho Books, Zoho Invoice, Pipedrive, Thryv, Keap, HubSpot, Lightspeed, and hundreds of other SaaS tools.

   Pros and Cons

   Pros:

   • AI-powered analytics and reporting capabilities
   • Competitive benchmarking included
   • Customizable surveys and review requests

   Cons:

   • Limited customization options
   • Limited API capabilities
   Learn more about Birdeye:

   • Check out Birdeye on their website
   • Read my in-depth review of Birdeye
   • Explore best alternatives to Birdeye
3. 

   3

   Survicate

   Best for collecting customer insights across the journey

   • 10-day free trial
   • From $114/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Survicate is a great tool for customer journey mapping, with specialized tools designed to help you track and analyze customer interactions. Consequently, it’s a great fit for companies focused on improving the customer experience, from initial contact through to post-purchase engagement. 

   Why I picked Survicate: This tool excels at gathering customer insights in-app. You can collect real-time feedback within any app, capturing the user experience in context. As a result, digital marketers and app developers get a better understanding of users preferences, behaviors, and pain points — all without disrupting the customer journey. 

   Survicate Standout Features and Integrations:

   Standout features include a range of survey distribution methods, encompassing link sharing, email, and embedded forms. In addition, Survicate offers question-branching logic that helps to create a personalized, targeted survey experience. 

   The software also includes a Feedback Hub where all collected feedback can be viewed in a single location, helping team members analyze the data and draw actionable conclusions. 

   Integrations include ActiveCampaign, Amplitude, Drip, FullStory, Intercom, Klaviyo, Microsoft Teams, and Zendesk. A large number of native integrations are available, making it easy to connect with any tech platforms you are already using. Large organizations using data warehouses may appreciate the integration with Google BigQuery and Redshift. 

   
   

   Pros and Cons

   Pros:

   • Customizable survey designs
   • Question branching logic
   • Multiple distribution methods

   Cons:

   • Restricted multi-user collaboration
   • Lacks sentiment analysis
   Learn more about Survicate:

   • Check out Survicate on their website
4. 

   4

   Formbricks

   Best for open-source survey customization

   • Free plan available
   • From $74/month

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   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Formbricks is an open-source enterprise survey platform that lets you deploy in-app, website, link, and email surveys with full access to the source code for custom configuration and integration.

   Who Is Formbricks Best For?

   Formbricks is a strong fit for growing and enterprise organizations that need greater control over their survey infrastructure, customer data, and deployment environment.

   Why I Picked Formbricks

   I picked Formbricks as one of the best because its AGPLv3 open-source codebase gives teams direct access to the survey platform for deeper customization. Unlike closed-source survey tools, you can self-host, review the code, and adapt parts of the survey experience to fit specific workflows. I also like that Docker-based self-hosting gives organizations greater control over where survey data is stored and how it's managed.

   Formbricks Key Features

   • Multi-channel survey distribution: Run surveys across in-app, website, link, and email channels from a single platform.
   • Conditional logic: Show or hide questions based on prior answers to create branching survey paths.
   • Attribute-based user targeting: Trigger surveys for specific user segments based on custom attributes or behavior.
   • AI-powered analytics dashboard: Summarize open-text feedback and identify patterns across survey responses using built-in AI insights.

   Formbricks Integrations

   Formbricks integrates with tools such as Airtable, Google Sheets, Notion, Slack, and WordPress, and supports workflow automation through platforms like Activepieces, Make, n8n, and Zapier. It also provides webhooks and an API for building custom integrations.

   Pros and Cons

   Pros:

   • SOC 2 Type II certified cloud offering
   • Event-based in-app survey targeting
   • Full self-hosting and source code access

   Cons:

   • Built primarily for experience and product feedback surveys
   • Requires technical expertise for self-hosting
   Learn more about Formbricks:

   • Check out Formbricks on their website
5. 

   5

   SurveyLegend

   Best for mobile-ready surveys

   • Free plan available
   • From $19/month

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. Its mobile-ready surveys are a key feature, ensuring that the surveys are easily accessible and user-friendly on any mobile device.

   Why I picked SurveyLegend: With SurveyLegend, you can customize your surveys to match your company's branding by changing the theme, colors, fonts, and backgrounds. Logic flows make the surveys more interactive, allowing the system to identify relevant respondents and improve data quality. The platform also has an auto-saving feature that saves changes as you work, so you don't have to worry about losing your progress and can focus on creating effective surveys.

   SurveyLegend Standout Features and Integrations:

   Standout features include the ability to create custom surveys on different devices through a user-friendly interface. It also allows for logic and branching, which creates a personalized survey path that enhances respondent engagement. To optimize readability across different screens, Survey Legend provides a selection of professional themes for aesthetic survey designs. 

   Integrations include Google Drive, Dropbox, Mailchimp, and Salesforce, as well as social media platforms like Facebook and Twitter for survey sharing.

   Pros and Cons

   Pros:

   • Supports over 50 languages
   • Mobile friendly
   • Spam bot protetction

   Cons:

   • No live chat on free plan
   • No free integrations
   Learn more about SurveyLegend:

   • Check out SurveyLegend on their website
6. 

   6

   Alchemer

   Best for rapid enterprise-grade implementation

   • 7-day free trial
   • From $55/user/month

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Alchemer is an enterprise survey and VoC platform that combines omnichannel feedback collection, advanced survey logic, AI-powered analytics, and closed-loop workflow automation across the full customer journey.

   Who Is Alchemer Best For?

   Alchemer suits mid-market and enterprise teams that need sophisticated VoC capabilities without the lengthy deployment timelines typical of larger platforms.

   Why I Picked Alchemer

   Alchemer earns its spot as one of the best on my shortlist because most enterprise platforms take months to deploy, and Alchemer gets teams collecting and acting on feedback within days. I particularly like its AI-powered theme and sentiment detection, which surfaces patterns from open-text responses at scale without manual coding. Its conditional logic engine (branching, piping, randomization) also lets my team build sophisticated multi-touchpoint VoC programs without leaning on professional services.

   Alchemer Key Features

   • Omnichannel distribution: Deploys surveys via email, SMS, web, in-app, QR, and more for broad reach.
   • Customizable CX metric frameworks: Supports native NPS, CSAT, CES, and configurable composite scoring templates.
   • Role-based analytics dashboards: Offers segmented, real-time dashboards with role-specific permissions and filtering options.
   • Enterprise-grade compliance and security: Provides SOC 2, GDPR, HIPAA, ISO 27001, SSO, and granular access controls.

   Alchemer Integrations

   Alchemer offers over 400 native integrations, including Salesforce, HubSpot, Microsoft Teams, Google Sheets, Slack, Tableau, Zendesk, Microsoft Dynamics 365, and ServiceNow. An open API is also available for custom integrations.

   Pros and Cons

   Pros:

   • AI sentiment analysis on open-ended responses
   • Strong conditional logic for complex surveys
   • Fast deployment with pre-built CX templates

   Cons:

   • Text analytics accuracy varies for niche industries
   • Dashboard customization limited without technical support
   Learn more about Alchemer:

   • Check out Alchemer on their website
   • Read my in-depth review of Alchemer
7. 

   7

   Mouseflow

   Best for understanding user experience on an enterprise's website

   • Free plan available
   • From $25/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mouseflow is a comprehensive website analytics tool designed to offer deep insights into user behavior and interactions. By utilizing advanced features such as heatmaps, session replays, and feedback tools, Mouseflow enables enterprises to gain a detailed understanding of how visitors engage with their websites.

   Why I picked Mouseflow: While it may not offer the extensive survey capabilities of dedicated survey platforms, its strengths lie in providing contextual feedback tied to actual user behavior. Enterprises seeking to evaluate the effectiveness of their site content and user journey will find Mouseflow particularly valuable. The tool’s ability to trigger surveys based on specific user actions ensures feedback is relevant and timely, offering a deeper insight into user experience than traditional survey methods. 

   Mouseflow Standout Features and Integrations:

   Standout features include heatmaps that provide a visual representation of user interactions, highlighting areas of high engagement and potential issues. It also offers session replays that allow businesses to watch real-time recordings of user sessions, offering insights into user behavior and website performance. Furthermore, its funnel analysis feature helps enterprises track the user journey and identify where users drop off.

   Integrations include BigCommerce, WooCommerce, Google Analytics, Google Tag Manager, Zendesk, Omniconvert, Adobe Target, Shopify, Intercom, WordPress, HubSpot, AB Tasty, Convert Experiences, and others.

   Pros and Cons

   Pros:

   • Form analytics to help improve lead generation
   • Useful in-the-moment feedback collection
   • Provides detailed insights into how users interact with websites

   Cons:

   • Could benefit from more advanced filtering options
   • Some users may find it difficult to understand the data presented
   Learn more about Mouseflow:

   • Check out Mouseflow on their website
   • Read my in-depth review of Mouseflow
8. 

   8

   Zonka Feedback

   Best for AI-driven feedback analysis

   • 14-day free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zonka Feedback is an omnichannel feedback and survey platform that combines multi-channel survey distribution, CX metric tracking (NPS, CSAT, CES), closed-loop workflow automation, and AI-powered feedback intelligence in a single system.

   Who Is Zonka Feedback Best For?

   It's a strong fit for CX and VoC teams in retail, healthcare, and fintech who need to unify feedback across physical and digital touchpoints.

   Why I Picked Zonka Feedback

   Zonka Feedback earns its spot on my shortlist because of how it handles unstructured feedback at scale. I love the AI Impact Analysis feature, which automatically links recurring themes in open-text responses to NPS, CSAT, and CES scores, so I can see exactly which issues are driving changes in scores. The Ask AI co-pilot lets me conversationally query feedback data, pulling insights from surveys, support tickets, and reviews without building a single report manually.

   Zonka Feedback Key Features

   • Omnichannel survey distribution: Create and share surveys via email, SMS, WhatsApp, web, in-app, kiosk, and offline channels.
   • Role-based dashboards: Assign custom dashboards with permissions for CX leaders, department heads, and frontline teams.
   • Advanced case management: Route issues, assign tickets, and manage closed-loop workflows from survey responses in one system.
   • Data residency controls: Choose data hosting regions including US, EU, Australia, or India for compliance and governance.

   Zonka Feedback Integrations

   Zonka Feedback offers over 50 native integrations, including Salesforce, HubSpot, Zendesk, Intercom, Freshdesk, Jira, Slack, Microsoft Teams, Google Sheets, and Mailchimp. Zapier and an open API are available for custom integrations.

   Pros and Cons

   Pros:

   • Tracks NPS, CSAT, and CES within the platform
   • Advanced case management and alerts
   • AI-powered open-text feedback analysis

   Cons:

   • Lower plans limit response volumes
   • Lacks built-in A/B testing for surveys
   Learn more about Zonka Feedback:

   • Check out Zonka Feedback on their website
9. 

   9

   Thoughtexchange

   Best for crowd-sourced feedback

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ThoughtExchange is an innovative tool that’s designed to gather crowdsourced insights, allowing you to tap into collective intelligence through large-scale, interactive discussions. It’s a great tool for businesses looking to drive customer or employee engagement and acquire nuanced feedback. 

   Why I picked ThoughtExchange: This tool got my attention thanks to its customizable privacy settings, which allow for anonymous contributions that encourage honest, open feedback. The software is also scalable, so it’s suitable for both small team discussions and large community projects. I also liked the way ThoughtExchange is applicable in many settings, from internal team assessments to stakeholder consultations.  

   ThoughtExchange Standout Features and Integrations:

   Standout features include a system that allows participants to rate ideas, so key insights can be pinpointed easily. Other notable features include heat maps and sentiment analysis. ThoughtExchange supports the upload of images and videos to enrich discussions. In addition, the dashboard offers advanced filtering options, so you can sift through data and identify key themes. 

   Integrations include Google Calendar, Microsoft Teams, Outlook Calendar, and Slack. For organizations who use Learning Management Systems, ThoughtExchange is a great choice. Integrations with platforms like Moodle facilitate discussions within training or academic environments.

   Pros and Cons

   Pros:

   • Facilitates democratic decision-making
   • Dynamic interaction features
   • Supports multimedia content

   Cons:

   • Lacks offline data collection
   • Limited question types
   Learn more about Thoughtexchange:

   • Check out Thoughtexchange on their website
10. 

    10

    Qualtrics CoreXM

    Best for data-driven decision-making

    • 30-day free trial + free plan available
    • Pricing upon request

    Visit Website

    

    I picked Qualtrics CoreXM for its focus on experience management. The platform extends beyond surveys to cover employee, customer, product, and brand experiences. Thanks to its XM platform and specialized modules, it's a great choice for companies seeking a 360-degree understanding of feedback.

    Why I picked Qualtrics CoreXM: This tool is a solid Experience Management platform for measuring and improving stakeholder experiences. Qualtrics CoreXM offers a single, centralized platform for gathering, analyzing, and acting on important data. 

    Sophisticated analytics and insights make Qualtrics the ‘go-to’ platform for growing businesses focused on data-driven decision-making. This makes it perfect for companies that need to both collect data and understand its context. 

    Qualtrics CoreXM Standout Features and Integrations:

    Standout features include sentiment analysis and advanced text analytics, helping you delve deeper into open-ended responses. Qualtrics also supports advanced survey functions such as skip logic and conditional branching, creating more relevant, personalized surveys for respondents. 

    Qualtrics offers a range of question libraries and pre-built templates that conform to industry best practices. This helps you save time and build high-quality surveys easily.

    Integrations include connections with many CRM systems, including Salesforce, together with data visualization tools such as Tableau. If you’re looking to combine survey data with other metrics, you’ll be happy to know Qualtrics integrates with web platforms such as Google Analytics and Adobe Analytics. 

    You can also create custom integrations through the API. This gives you the flexibility to connect Qualtrics with your existing corporate solutions, ensuring a unified data approach.

    
    

    Pros and Cons

    Pros:

    • Conditional branching support
    • Advanced text analytics
    • Comprehensive XM platform

    Cons:

    • Limited customization in reporting
    • Requires training for full utilization
    Learn more about Qualtrics CoreXM:

    • Check out Qualtrics CoreXM on their website