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Managing customer experience isn’t easy. You’re balancing feedback, identifying gaps, and keeping customers satisfied. That’s where survey apps come in, helping you gather insights efficiently so you can focus on what truly matters: improving the customer journey. Through hands-on testing and reviews, I’ve explored the best survey tools to simplify this process.

In this article, you’ll find an overview of the best survey apps, their unique features, and how they can help you improve your customer experience strategy. Let’s dive in and find the right fit for you.

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Best Survey Apps Summary

This comparison chart summarizes pricing details for my top survey apps selections to help you find the best one for your budget and business needs.

Best Survey App Reviews

Below are my detailed summaries of the best survey apps that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best for broad survey templates

  • Free plan available
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.4/5

SurveyMonkey is a versatile survey tool that caters to businesses of all sizes, offering a wide range of templates to suit various feedback needs. It enables users to create surveys quickly and gather actionable insights with ease.

Why I picked SurveyMonkey: Its extensive library of templates covers numerous industries and use cases, making it easy for you to find one that suits your needs. You can customize these templates with different question types and logic features to create more tailored surveys. The platform's analytics tools help you interpret the data and make informed decisions. This makes it a go-to solution for users who need ready-to-use survey options.

Standout features & integrations:

Features include a vast collection of survey templates, allowing you to start quickly. You can use logic features to create dynamic survey paths based on responses. The analytics tools provide insights that help you understand your survey data better.

Integrations include Salesforce, Microsoft Teams, Mailchimp, Slack, HubSpot, Google Drive, Eventbrite, Zendesk, Hootsuite, and Trello.

Pros and cons

Pros:

  • Supports dynamic survey paths
  • Suitable for various industries
  • Easy template customization

Cons:

  • Limited advanced customization
  • Some features need technical setup

Best for custom survey branding

  • 14-day free trial
  • From $49 per month
Visit Website
Rating: 4.4/5

SurveyLab is an online survey tool designed for a diverse user base, including large corporations, small businesses, and professionals. It facilitates data collection and automates research and reporting processes.

Why I picked SurveyLab: It offers custom survey branding, allowing you to align surveys with your brand's identity. Features like mobile surveys and multi-language support enhance its accessibility and reach. The platform integrates with various CRM and helpdesk software to streamline your workflow. With dedicated customer support, it ensures a smooth user experience.

Standout features & integrations:

Features include mobile survey capabilities, allowing you to reach respondents on any device. Multi-language support makes it easy to conduct surveys globally. The platform also offers advanced reporting tools to help you analyze data effectively.

Integrations include Salesforce, Zendesk, Mailchimp, Google Analytics, Slack, HubSpot, Microsoft Dynamics, Zapier, Trello, and Asana.

Pros and cons

Pros:

  • Multi-language support
  • Mobile survey capabilities
  • Custom survey branding

Cons:

  • Limited offline capabilities
  • Higher learning curve

Best for employee feedback surveys

  • Free plan available
  • From $49/month (billed annually)
Visit Website
Rating: 5/5

Responsly is a survey platform tailored for businesses looking to gather employee feedback efficiently. It provides tools that help HR teams and managers create surveys that improve employee engagement and satisfaction.

Why I picked Responsly: It specializes in employee feedback surveys, offering templates designed to measure engagement and satisfaction. You can customize surveys with different question types to suit your team's needs. The platform provides real-time analytics to help you understand employee sentiments quickly. Its focus on employee feedback makes it an ideal choice for HR teams aiming to boost workplace morale.

Standout features & integrations:

Features include customizable survey templates that cater to various feedback needs. You can use real-time analytics to track responses and gain insights into employee sentiments. The platform also offers automated reporting, which saves you time on data analysis.

Integrations include Slack, Microsoft Teams, Google Workspace, Zapier, Salesforce, HubSpot, Zendesk, Mailchimp, Trello, and Asana.

Pros and cons

Pros:

  • Focus on employee engagement
  • Customizable survey templates
  • Automated reporting features

Cons:

  • No offline capabilities
  • Basic design customization

Best for Zoho integration

  • Free plan available
  • From $7.42/month (billed annually)

Zoho Survey is an online survey tool designed for businesses looking to gather feedback efficiently. It serves a variety of users, from small businesses to large enterprises, offering a seamless experience within the Zoho ecosystem.

Why I picked Zoho Survey: It integrates effortlessly with Zoho's suite of applications, making it ideal for users already leveraging Zoho products. You can design surveys with a range of question types and use skip logic to enhance respondent engagement. The platform offers real-time reporting to help you analyze responses quickly. This integration capability with Zoho's CRM and other tools is a key advantage for businesses seeking a unified solution.

Standout features & integrations:

Features include customizable survey themes that let you align with your brand's identity. You can use skip logic to create more dynamic surveys. The platform also offers offline survey capabilities, which is great for collecting data without an internet connection.

Integrations include Zoho CRM, Zoho Campaigns, Zoho Analytics, Google Sheets, Salesforce, Mailchimp, Slack, HubSpot, Zapier, and Microsoft Teams.

Pros and cons

Pros:

  • Customizable survey themes
  • Offline survey capabilities
  • Seamless Zoho integration

Cons:

  • Not ideal for complex surveys
  • Requires Zoho ecosystem familiarity

Best for workflow automation

  • 14-day free trial
  • From $50/month (billed annually)

Formstack is an online form builder and survey tool that caters to businesses needing efficient data collection and workflow automation. It helps users streamline their processes by creating forms, surveys, and documents that integrate smoothly into their workflows.

Why I picked Formstack: It excels in workflow automation, allowing you to automate repetitive tasks and integrate data seamlessly. With its drag-and-drop builder, you can create forms and surveys without any coding skills. The conditional logic feature helps tailor forms to your needs, ensuring you collect the right data. Its document generation capabilities further enhance productivity by automating paperwork and reducing manual entry.

Standout features & integrations:

Features include a drag-and-drop form builder that simplifies the creation process. You can use conditional logic to create dynamic forms that adapt to user responses. The tool also offers document generation, which automates the creation and management of paperwork.

Integrations include Salesforce, Microsoft Dynamics, Mailchimp, Google Drive, HubSpot, PayPal, QuickBooks, Dropbox, Zapier, and Slack.

Pros and cons

Pros:

  • Conditional logic for forms
  • Drag-and-drop form builder
  • Workflow automation capabilities

Cons:

  • Not ideal for complex surveys
  • Limited offline capabilities

Best for unlimited surveys

  • Free plan available
  • From $20/month

SurveyPlanet is an online survey tool designed for users who need to create and distribute an unlimited number of surveys without hassle. It's suitable for individuals, educators, and businesses looking to gather feedback efficiently.

Why I picked SurveyPlanet: It offers the ability to create unlimited surveys, which is perfect for users with extensive feedback needs. The platform's intuitive design makes survey creation straightforward with various themes and question types. You can easily share surveys through links or embed them on websites. Its real-time response tracking ensures you're always updated on incoming data.

Standout features & integrations:

Features include a wide range of question types that allow you to customize your surveys. The platform offers various themes to match your brand identity. You can also access real-time data analytics to gain insights as responses come in.

Integrations include Google Drive, Dropbox, Slack, Salesforce, HubSpot, Mailchimp, Trello, Zapier, Microsoft Excel, and Asana.

Pros and cons

Pros:

  • Real-time data analytics
  • Intuitive design
  • Unlimited survey creation

Cons:

  • Limited customization options
  • No offline capabilities

Best for Office 365 users

  • 30-day free trial
  • From $6/user/month (billed annually)

Microsoft Forms is an online survey tool that integrates seamlessly with the Microsoft 365 suite, catering primarily to businesses and educational institutions. It allows users to create surveys, quizzes, and polls with ease, leveraging the familiar Microsoft ecosystem.

Why I picked Microsoft Forms: It offers a smooth integration with Microsoft 365, making it a natural choice for teams already using Microsoft's suite of products. You can create surveys quickly with its user-friendly interface and share them directly through Outlook or Teams. Real-time response tracking helps you stay updated on feedback. The tool also provides basic analytics to help you understand your data better.

Standout features & integrations:

Features include an intuitive drag-and-drop interface, allowing you to build surveys quickly. You can customize forms with themes to match your brand’s style. The tool also offers automatic grading for quizzes, making it ideal for educational purposes.

Integrations include Microsoft Teams, SharePoint, OneDrive, Outlook, Excel, Power Automate, Dynamics 365, Power BI, Yammer, and Azure.

Pros and cons

Pros:

  • Real-time response tracking
  • Simple drag-and-drop interface
  • Seamless Microsoft 365 integration

Cons:

  • Not suitable for complex surveys
  • Requires a Microsoft 365 subscription

Best for academic research

  • 30-day free trial + free plan available
  • Pricing upon request

Qualtrics is a sophisticated survey platform designed for academic researchers and large organizations needing detailed data collection and analysis. It provides advanced tools for survey creation, distribution, and analysis, making it suitable for in-depth research projects.

Why I picked Qualtrics: It offers extensive features for academic research, including complex survey logic and customizable question types. You can tailor surveys to meet specific research needs, ensuring comprehensive data collection. The platform's advanced analytics help you interpret data with precision. Its ability to handle large-scale surveys makes it a preferred choice for educational institutions and research organizations.

Standout features & integrations:

Features include complex survey logic that allows for detailed data collection. You can use customizable question types to create surveys that match your research requirements. The platform also offers powerful analytics tools for in-depth data analysis.

Integrations include Salesforce, SAP, Adobe, Microsoft Dynamics, Slack, Tableau, Marketo, Zendesk, HubSpot, and Google Analytics.

Pros and cons

Pros:

  • Suitable for large-scale surveys
  • Customizable question types
  • Complex survey logic

Cons:

  • Limited offline capabilities
  • Higher learning curve which may require technical expertise

Best for enterprise surveys

  • Free demo available
  • Pricing upon request

Alchemer is a versatile survey platform designed for large-scale enterprises looking to gather detailed feedback and insights. It provides extensive customization options and advanced reporting to meet the diverse needs of big businesses.

Why I picked Alchemer: It offers unparalleled customization, allowing you to tailor surveys to your specific requirements. Features like advanced logic and branching ensure that your surveys are as detailed and relevant as you need them to be. You can manage complex data sets with ease, thanks to its robust reporting tools. This makes it ideal for enterprises that require comprehensive data analysis.

Standout features & integrations:

Features include advanced logic and branching, which allow you to create complex survey paths. You can customize the survey appearance to align with your brand identity. Its reporting tools provide deep insights, helping you make data-driven decisions.

Integrations include Salesforce, Microsoft Dynamics, Google Analytics, Marketo, Slack, HubSpot, Tableau, Zendesk, Mailchimp, and Zapier.

Pros and cons

Pros:

  • Ideal for large enterprises
  • Robust reporting tools
  • Advanced logic capabilities

Cons:

  • Limited support for small teams
  • Steeper learning curve which may require technical knowledge

Best for interactive forms

  • Free plan available
  • From $29/user/month

Typeform is an online tool designed for creating engaging and interactive surveys. It caters to businesses of all sizes, offering a unique way to connect with audiences through conversational forms.

Why I picked Typeform: Its interactive form design makes it one of the best apps for creating engaging surveys. Unlike many survey websites, it offers customizable question types and logic jumps to tailor the survey path based on user responses. This ensures a personalized experience for different demographics, leading to better response rates and more meaningful data collection.

Standout features & integrations:

Features include customizable design elements, allowing you to match your brand's style. You can use the logic jumps feature to create personalized survey paths. The platform also provides real-time response tracking to monitor your survey's performance.

Integrations include Google Sheets, Mailchimp, Slack, HubSpot, Salesforce, Zapier, Airtable, Trello, Pipedrive, and Monday.com.

Pros and cons

Pros:

  • Supports multiple languages
  • Flexible design options
  • Real-time response tracking

Cons:

  • Some features need technical setup and can be overwhelming for beginners
  • Limited offline capabilities

Other Survey Apps

Here are some additional survey app options that didn’t make it onto my shortlist, but are still worth checking out:

  1. Surveybox

    For quick survey creation

  2. SurveyLegend

    For mobile-friendly surveys

  3. Jotform

    For drag-and-drop form creation

  4. Nicereply

    For customer satisfaction surveys

  5. FormAssembly

    For Salesforce integration

  6. forms.app

    For mobile-responsive surveys

  7. Survio

    For quick survey templates

  8. MakeForms

    For GDPR compliance

  9. SurveyJS

    For open-source customization

  10. LifePoints

    For global survey opportunities

  11. Swagbucks

    For surveys with cashback offers

  12. Survey Junkie

    For earning rewards through surveys

  13. SogoSurvey

    For in-depth survey analytics

  14. InboxDollars

    For combining surveys with paid online activities

Survey App Selection Criteria

When selecting the best survey apps to include in this list, I considered common buyer needs and pain points like ease of use and data analysis capabilities. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Create and distribute surveys
  • Analyze survey responses
  • Export data in various formats
  • Support multiple question types
  • Provide basic reporting tools

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Advanced survey logic
  • Mobile compatibility
  • Real-time collaboration
  • Custom branding options
  • Multilingual support

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive user interface
  • Ease of navigation
  • Customization options
  • Learning curve
  • Aesthetic design

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Access to templates
  • Chatbot assistance
  • Webinars and tutorials

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • Availability of live chat
  • Response time to queries
  • Quality of help documentation
  • Access to a support community
  • Availability of phone support

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Features offered at each price tier
  • Availability of a free plan
  • Discounts for annual billing
  • Cost-effectiveness for small teams

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Overall satisfaction ratings
  • Commonly mentioned pros and cons
  • Feedback on customer support
  • Ease of use feedback
  • Frequency of updates and improvements

How to Choose Survey Apps

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityEnsure the tool can grow with your team's needs, supporting more users and surveys as required.
IntegrationsLook for integrations with tools your team already uses, like CRM systems or analytics platforms.
CustomizabilityCheck if you can tailor surveys to match your brand’s look and add specific question types.
Ease of UseChoose a tool with an intuitive interface that your team can navigate without extensive training.
BudgetConsider the total cost, including any hidden fees, and whether the tool fits within your budget constraints.
Security SafeguardsEnsure the platform complies with data protection regulations and offers features like encryption.
Reporting FeaturesLook for tools that provide insightful analytics to help you interpret survey data effectively.
Customer SupportEvaluate the availability and quality of customer support, including live chat and help documentation.

In my research, I sourced countless product updates, press releases, and release logs from different survey app vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-Powered Insights: More tools are using AI to analyze survey data, providing deeper insights and automating response categorization. This helps users find patterns and trends quickly, enhancing decision-making. Vendors like Qualtrics have started integrating AI features to offer predictive analytics.
  • Voice-Activated Surveys: Some vendors are experimenting with voice technology, allowing respondents to complete surveys using voice commands. This trend caters to accessibility and convenience, making it easier for users to gather feedback. It's particularly useful for on-the-go surveys.
  • Gamification Elements: Adding gamification to surveys is gaining traction, making the experience more engaging for respondents. This approach can increase participation rates and improve data quality. Companies are incorporating elements like points and badges to motivate respondents.
  • Real-Time Collaboration: Teams can now work together on survey creation and analysis in real time. This trend empowers teams to refine surveys quickly and share insights instantly, improving workflow efficiency. Tools like Google Forms have embraced collaborative features.
  • Increased Data Privacy Features: With growing concerns about data privacy, more tools are enhancing their security features. This includes offering end-to-end encryption and compliance with regulations like GDPR. Vendors are prioritizing user trust by incorporating advanced privacy controls.

What Are Survey Apps?

Survey apps are digital tools that help users create, distribute, and analyze surveys to gather feedback and insights. Professionals like marketers, HR managers, and researchers commonly use these tools to understand their audience or workforce better. Features like AI-powered insights, gamification, and real-time collaboration help with engaging respondents and analyzing data efficiently. Overall, these tools provide valuable insights that drive informed decisions and improve strategies.

Features of Survey Apps

When selecting survey apps, keep an eye out for the following key features:

  • AI-powered insights: Automatically analyze data to uncover patterns and trends, providing deeper insights for decision-making.
  • Voice-activated surveys: Allow respondents to complete surveys using voice commands, enhancing accessibility and convenience.
  • Gamification elements: Make surveys more engaging by incorporating points and badges, increasing participation rates.
  • Real-time collaboration: Enable teams to work together on survey creation and analysis, improving workflow efficiency.
  • Customizable templates: Offer pre-designed templates that can be tailored to match your brand, saving you time on survey creation.
  • Advanced survey logic: Allow for complex question paths based on respondent answers, ensuring more relevant data collection.
  • Mobile compatibility: Ensure surveys are accessible and easy to complete on any device, broadening your reach.
  • Data privacy features: Provide encryption and compliance with regulations like GDPR, ensuring the security of respondent information.
  • Automated reporting: Generate reports automatically, helping you quickly interpret and share survey results.
  • Multi-language support: Allow surveys to be conducted in multiple languages, catering to a diverse audience.

Benefits of Survey Apps

Implementing survey apps provides several benefits for your team and your business. Here are a few you can look forward to:

  • Enhanced decision-making: AI-powered insights help you uncover trends and patterns, leading to more informed business decisions.
  • Increased engagement: Gamification elements make surveys more enjoyable, boosting participation rates and data quality.
  • Improved accessibility: Voice-activated surveys and mobile compatibility ensure everyone can easily respond, expanding your reach.
  • Time efficiency: Automated reporting and customizable templates save you time in creating surveys and analyzing results.
  • Data security: Advanced data privacy features protect respondent information, building trust with your audience.
  • Global reach: Multi-language support allows you to gather feedback from a diverse audience, enhancing your insights.
  • Collaborative work environment: Real-time collaboration lets your team work together smoothly, improving efficiency and output.

Costs and Pricing of Survey Apps

Selecting survey apps requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in survey apps solutions:

Plan Comparison Table for Survey Apps

Plan TypeAverage PriceCommon Features
Free Plan$0Basic survey creation, limited questions, and basic analytics.
Personal Plan$5-$25/
user/month
Unlimited surveys, customizable templates, and email support.
Business Plan$25-$75/
user/month
Advanced survey logic, team collaboration, and enhanced reporting tools.
Enterprise Plan$75-$200/
user/month
Custom branding, API access, dedicated account manager, and advanced security features.

Survey Apps FAQs

Here are some answers to common questions about survey apps:

What questions do you ask in a survey for an app?

When designing a survey for an app, consider asking users to rate their experience, the interface, and the app’s intuitiveness. Ask about specific features they find useful or problematic. This helps you understand user satisfaction and areas for improvement.

Do survey apps take your information?

Survey apps typically collect minimal information, often ensuring anonymity for respondents. Most reputable platforms adhere to privacy standards, collecting only necessary data to improve services. Always check the privacy policy to understand what data is collected and how it’s used.

Are survey apps trustworthy?

Legitimate survey apps have clear boundaries regarding data collection. They won’t ask for sensitive information like your Social Security number unless it’s legally required. Trustworthy apps also provide transparency in how they handle data, ensuring user safety.

How do I edit a survey after it has been published?

To edit a published survey, navigate to the survey editor in your app and make the necessary changes. Be aware that editing a live survey might affect data consistency. Some apps allow you to duplicate the survey and make edits to the new version.

Can I use non-ASCII characters in my survey?

Many survey apps support non-ASCII characters, allowing you to create surveys in multiple languages. This feature is especially useful for reaching a global audience. Check your app’s documentation to ensure compatibility with the specific characters you plan to use.

How many questions can a survey contain?

The number of questions a survey can contain varies by app. Some platforms offer unlimited questions, while others may have limits based on your subscription plan. Consider the user experience when designing your survey, as longer surveys might lead to lower completion rates.

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Ben Aston
By Ben Aston

Ben Aston is an online media entrepreneur and founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.

Ben applies his expertise in design and strategy to enable businesses to deliver innovative products and services that delight customers. Ben is passionate about understanding customer needs through design research, identifying opportunities based on those insights, and empowering designers and technologists to create solutions. He is driven to develop and uncover new opportunities for clients, establishing strong connections with their customers through product solutions that create lasting value.