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20 Best Survey Maker Tools For Customer Feedback In 2023

Best Survey Maker Shortlist

Here are the top 10 survey maker tools for customer feedback I’d like to highlight out of the 20 I cover in this article:

  1. 1. Opinion Stage — Best for multichannel distribution options
  2. 2. Survicate — Best for advanced survey types
  3. 3. SurveyMonkey — Best for targeted survey responses
  4. 4. MailChimp — Best for native email integration
  5. 5. Feedier — Best for gamified feedback collection
  6. 6. SogoSurvey — Best for real-time survey monitoring
  7. 7. Zoho Survey — Best for multilingual surveys
  8. 8. Google Forms — Best for a free form builder solution
  9. 9. Qualtrics XM — Best for in-depth journey mapping
  10. 10. Typeform — Best for interactive, visually-appealing forms

Survey maker software is a key business tool that helps you get feedback from customers, employees, and other stakeholders. It streamlines data collection and analysis, enables informed decision-making, and improves the customer experience.

But with so many options available, it’s hard to choose the best tool for the job. So I’ve spent countless hours researching and assessing various platforms. I’ve evaluated features, usability, and pricing to create a shortlist of the very best survey tools.

So now it’s easy for you to make an informed decision regarding the perfect survey solution for your needs. Just check out my reviews and pick the tool that fits the best. 

If you have general questions about how survey makers work, or how to pick the best option for your organization, scroll down to my FAQ section below. Or, if you’re curious how I prepared this list, see How I Selected the Best Survey Makers below. Otherwise, let's jump right into the details!

Overviews Of The 20 Best Survey Makers

Here’s a brief description of each survey maker that showcases each tool’s best use case, their noteworthy features, and some pros & cons. I’ve also included screenshots to give you a snapshot of their user interface too.

1

Opinion Stage

Best for multichannel distribution options

Opinion Stage is an interactive content platform that helps you create and publish engaging surveys, quizzes, polls, and other types of interactive content. It aims to increase audience engagement, generate leads, and gather insights.

Why I picked Opinion Stage: Opinion Stage is ideal for anyone looking to increase audience engagement and gather insights regarding any target market. The software offers many interactive content options, including quizzes, polls, and surveys. These are designed to provide a fun and engaging experience, while also gathering leads and valuable data. 

Thanks to the customizable design templates and multichannel distribution options, businesses can tailor interactive content to their brand and target audience. They can also track their performance, and make better data-driven decisions.

Opinion Stage Standout Features and Integrations

Features include analytics, customization, lead generation, multichannel distribution, personalization, question branching, real-time results, reporting, templates, widgets.

Integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Marketo, Salesforce, Slack, and WordPress.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8 78

Free version available

From $32/user/month

Pros

  • Interactive content types
  • Question branching
  • Social media sharing tools

Cons

  • Limited design flexibility
  • Branding on free plan
2

Survicate

Best for advanced survey types

Survicate is a customer feedback and survey tool that helps businesses collect and analyze customer insights to improve their products and services.

Why I picked Survicate: Survicate's intuitive interface and robust features make it a go-to tool for businesses looking to gain a deeper understanding of their audience's needs and preferences. This tool empowers users to make data-driven decisions that enhance customer satisfaction and drive growth. It's invaluable for anyone interested in leveraging customer feedback to create better experiences.

One standout feature of Survicate is its ability to create various survey types, such as NPS (net promoter score), CES (customer effort score), and CSAT (customer satisfaction score), allowing businesses to measure different aspects of feedback. Plus, its advanced targeting and triggering options ensure that surveys are delivered at exactly the right moment.

Survicate Standout Features and Integrations

Features include anonymous surveys, branching logic, custom branding, customizable question types, email surveys, in-app surveys, mobile surveys, real-time analytics, skip logic, and targeting options.

Integrations include ActiveCampaign, Google Analytics, HubSpot, Intercom, Mailchimp, Salesforce, Segment, Shopify, Slack, and Trello.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 105

Free plan available

From $99/month (up to 250 survey responses)

Pros

  • Mobile-friendly surveys
  • Versatile survey types
  • Advanced targeting options

Cons

  • Occasional user interface sluggishness
  • Lacks advanced skip logic
3

SurveyMonkey

Best for targeted survey responses

SurveyMonkey is a popular survey tool that allows anyone to create, send, and analyze surveys. You can email surveys to respondents, or post them on your website and social media platforms to increase your response rate. 

Why I picked SurveyMonkey: Businesses can run customer satisfaction surveys to get feedback on products and services, or send employee engagement surveys to understand how team members feel. The software allows you to send surveys and check on results from a mobile device.

You can also easily target specific types of people using SurveyMonkey’s database of 175 million people worldwide. This tool provides users with multiple question types including video, matrix, rating, star, slider, A/B testing, and ranking questions. 

You can personalize respondent experience with advanced survey logic, branching, question logic, and advanced piping. It’s also easy to customize surveys by adding logos, themes, and corporate colors. 

SurveyMonkey Standout Features and Integrations

Features include survey management, survey builder, question types, survey customization, branching, skip logic, branding, survey insights, and reporting.

Integrations include Google Drive, Eloqua, HubSpot, Marketo, Microsoft Power BI, Microsoft OneDrive, Microsoft Teams, Salesforce, Tableau, and Zoom.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4 17795

Free demo available

From $39/user/month

Pros

  • Optimized for mobile
  • Great data analysis tools
  • Highly customizable

Cons

  • Limited question branching
  • Few question types
4

MailChimp

Best for native email integration

Mailchimp is a popular CRM and email marketing tool with built-in survey features. You can use their software to easily send multiple-choice questions to prospects or customers, then use the responses to enhance your business performance. 

Why I picked Mailchimp: You can turn survey responses into actionable data quickly. Because surveys are tied to your audience, you can choose which contacts receive them, then tag them when they respond. You can use the email collector question type to add survey responders to your audience automatically. 

Mailchimp's robust CRM functionalities allow you to segment survey responses. You can target  audience demographic groups with personalized messaging, enhancing customer engagement and loyalty.

Mailchimp Standout Features and Integrations

Features include automation workflows, CRM functionalities, customizable templates, email campaigns, mobile apps, reporting dashboards, segmented audience targeting, social media integration, and a survey builder.

Integrations include Calendly, Canva, Facebook, Google Analytics, Google Drive, Instagram, Salesforce, Shopify, Square, and WooCommerce.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 12006

30-day free trial + free plan available

From $13/month

Pros

  • Robust CRM functionalities
  • Customizable templates and campaigns
  • Seamless email integration

Cons

  • Some features can be overwhelming
  • Clunky navigation at times
5

Feedier

Best for gamified feedback collection

Feedier is an innovative feedback management platform that uses gamification and rewards to engage customers and collect valuable insights. This helps organizations improve their offerings and experiences.

Why I picked Feedier: Feedier's unique approach to feedback collection boosts survey response rates, gathering more data that provides more accurate, actionable insights. It has a user-friendly interface and offers powerful features, such as customizable survey widgets and comprehensive reporting.

This tool supports collaborative team management, allowing multiple users to work together on feedback collection and analysis. Customizable notifications and alerts keep users informed of new responses, helping them stay on top of customer feedback, so concerns can be addressed promptly.

Feedier Standout Features and Integrations

Features include an analytics dashboard, customizable notifications, custom branding, gamified surveys, mobile optimization, question branching, reporting tools, reward system, survey widgets, and team collaboration.

Integrations include Google Sheets, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Shopify, Slack, Trello, WordPress, and Zendesk.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 25

7-day free trial + free demo

Pricing upon request

Pros

  • Powerful reporting and analytics
  • Customizable surveys and rewards
  • Gamification boosts engagement

Cons

  • Occasional lag and bugs
  • Higher pricing for premium plans
6

SogoSurvey

Best for real-time survey monitoring

SogoSurvey is a popular survey tool that makes it simple to create, distribute, and analyze surveys. The software helps organizations gather feedback and insights from customers, employees, and other stakeholders.

Why I picked SogoSurvey: SogoSurvey offers many features to help you create and customize surveys for purposes such as market research, customer feedback, employee engagement, and academic research. The software provides numerous survey question types, distribution channels, and branding options. 

Using the reporting and analytics features, users can analyze survey data in real-time and gain actionable insights. This popular survey solution assists organizations in leveraging feedback to improve performance, productivity, and customer or employee satisfaction.

SogoSurvey Standout Features and Integrations

Features include analytics, branding, customization, distribution, mobile-friendly designs, multilingual support, multiple question types, real-time reporting, security, and survey templates.

Integrations include Google Drive, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Slack, SurveyMonkey, Trello, Webhooks, and Zendesk.

10-day free trial

From $25/month

Pros

  • Custom branding and white-labeling
  • Multilingual survey capabilities
  • Robust survey question types

Cons

  • Some design limitations
  • Steep learning curve for advanced features
7

Zoho Survey

Best for multilingual surveys

Zoho Survey is an online survey tool that offers a range of features for creating, distributing, and analyzing surveys. As it is tightly integrated into the Zoho ecosystem, it’s ideal for businesses already using other Zoho products. 

Why I picked ZohoSurvey: Zoho Survey provides multilingual support that covers 30+ languages, so you can gather feedback from diverse audiences. The software can operate in offline mode and allows companies to white label their surveys. 

This tool also offers advanced branching and logic, making it simple to create dynamic, personalized surveys that adapt according to respondent’s answers. Compliant with GDPR, Zoho Survey allows multiple users to work together by sharing access and assigning roles. 

ZohoSurvey Standout Features and Integrations

Features include survey building, personalization, strong security, survey distribution, reporting, analytics, collaboration tools, and mobile support. 

Integrations include Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, Trello, and Zoho Projects.

7-day free trial

From $35/month

Pros

  • Customizable templates
  • Advanced reporting
  • Rich question types

Cons

  • Minimal image customization
  • Limited question piping
8

Google Forms

Best for a free form builder solution

With Google Forms, it’s easy to create and share online forms and surveys, then analyze responses in real-time to get insights fast. This free solution allows you to select from multiple question types, drag-and-drop to reorder questions, and customize values as easily as pasting a list.

Why I picked Google Forms: Google Forms allows you to customize images, colors, and fonts to get the look you want. You can add custom logic to show questions based on previous answers. Automatic summaries help you analyze responses, with chart data updated in real-time. You can also view the data using Google Sheets for deeper analysis.

Using this tool, you can create and respond to surveys from anywhere using a computer, tablet, or mobile device. 

Google Forms Standout Features and Integrations

Features include automatic response summary generation, collaborative editing capabilities, conditional branching logic, data export to Google Sheets, easy customizable survey creation, mobile and desktop compatibility, multiple question types, pre-built templates, real-time response tracking, and robust form sharing options.

Integrations include Asana, Calendar, DocuSign, Dropbox, Google Sheets, Mailchimp, Microsoft Excel, Salesforce, Slack, and Trello.

Free plan for personal use

From $12/user/month

Pros

  • Customizable themes
  • Mobile-friendly interface
  • Automatic data organization

Cons

  • Basic analytics functionality
  • Restricted file upload size
9

Qualtrics XM

Best for in-depth journey mapping

Qualtrics XM Survey Maker helps you create surveys, collect feedback, and analyze survey results. You can choose from one of the 50+ survey templates or create your own design from scratch. 

Why I picked Qualtrics XM: This survey maker tool is designed to help you map the journey of customers, employees, or other audiences in detail. You get expert-designed, pre-built survey templates for common use cases, all of which can be deployed at the click of a button.

Multiple survey templates are available for use cases such as surveying customers, getting feedback from employees, understanding brand recognition, or conducting market research. You can distribute through multiple channels, including email and social media.

Qualtrics XM Standout Features and Integrations

Features include multiple question types, piped text, randomization, branch logic, skip logic, flow editor, survey themes, and advanced reports.

Integrations include Adobe Analytics, Confluence, Google Analytics, Jira, Marketo, Microsoft Dynamics, Salesforce, Slack, Tableau, and Workday.

7-day free trial + free demo

Pricing upon request

Pros

  • Advanced analytics
  • XM platform versatility
  • Flexible reporting options

Cons

  • Steep learning curve
  • Expensive pricing tiers
10

Typeform

Best for interactive, visually-appealing forms

Typeform is an online software tool that helps you create engaging, customizable, and responsive forms, surveys, and quizzes through a user-friendly interface.

Why I picked Typeform: Typeform's drag-and-drop interface makes it easy to create and customize surveys and forms, even if you have no coding skills. Using their built-in templates and design options, you can create visually appealing surveys that are easy to complete.

Plus, Typeform provides you with detailed analytics and insights to help you better understand your respondents and their behavior. The software is optimized for mobile devices, so your respondents can complete your surveys on any device. Typeform takes security and data privacy seriously, building in measures such as SSL encryption, GDPR compliance, and ISO 27001 certification.

Typeform Standout Features and Integrations

Features include analytics tools, conditional logic, custom branding, survey customization, diverse question types, file uploads, mobile responsiveness, personalized paths, and templates.

Integrations include Airtable, Google Sheets, HubSpot, Intercom, Mailchimp, Microsoft Excel, Salesforce, Slack, Trello, and Webhooks.

Free plan available

From $29/user/month

Pros

  • Embedding options for websites
  • Dynamic branching and logic jumps
  • Aesthetically pleasing design options

Cons

  • No ability to save drafts
  • No white-labeling on lower plans

The Best Survey Makers Summary

This comparison chart summarizes basic details about each of my top survey maker software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.

Tool Free Option Price
1
Opinion Stage

Best for multichannel distribution options

Free version available

From $32/user/month Visit Website
2
Survicate

Best for advanced survey types

Free plan available

From $99/month (up to 250 survey responses) Visit Website
3
SurveyMonkey

Best for targeted survey responses

Free demo available

From $39/user/month Visit Website
4
MailChimp

Best for native email integration

30-day free trial + free plan available

From $13/month Visit Website
5
Feedier

Best for gamified feedback collection

7-day free trial + free demo

Pricing upon request Visit Website
6
SogoSurvey

Best for real-time survey monitoring

10-day free trial

From $25/month Visit Website
7
Zoho Survey

Best for multilingual surveys

7-day free trial

From $35/month Visit Website
8
Google Forms

Best for a free form builder solution

Free plan for personal use

From $12/user/month Visit Website
9
Qualtrics XM

Best for in-depth journey mapping

7-day free trial + free demo

Pricing upon request Visit Website
10
Typeform

Best for interactive, visually-appealing forms

Free plan available

From $29/user/month Visit Website

Other Options

Here are a few more worthwhile options that didn’t make the best online survey maker list:

  1. SurveySparrow

    Best for a conversational survey interface

  2. Jotform Enterprise

    Best for enterprise-level surveys

  3. Survio

    Best for localization in multiple languages

  4. Canva

    Best design-friendly survey maker

  5. SurveyPlanet

    Best for unlimited surveys, questions, and responses

  6. Customer Guru

    Best for tracking your net promoter score

  7. FreeOnlineSurveys

    Best for a free online survey tool

  8. SuperSurvey

    Best for making beautiful surveys fast

  9. SurveyNuts

    Best for building sophisticated quizzes

  10. Simplesat

    Best for getting feedback through HubSpot

How I Selected the Best Survey Makers

With so many options available, you may be wondering how I was able to nail down my top 10 list. Well, it took a lot of work, that’s for sure!

I evaluated and compared many different survey platforms, focusing on those with positive user ratings and enthusiastic reviews. Then, drawing on my many years of expertise in survey making, I refined my list using the criteria below.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best survey maker software for this article:

Ease of Use 

The software should be user-friendly, with an intuitive interface that allows you to create, distribute, and analyze surveys with minimal effort.

Customization Options

I look for a variety of question types, design elements, and branching logic to ensure your surveys collect relevant and targeted data.

Software Integrations

The survey tool should easily integrate with other software and platforms you use. These may include CRM systems, form builders, email marketing tools, and analytics software.

Data Analysis and Reporting

I prefer software that offers built-in analytics features. It should provide clear visualizations and comprehensive reports to help you interpret results and make data-driven decisions.

Pricing

I assess the pricing structure and available plans to see if the software fits most budgets and can scale as your business needs evolve.

Frequently Asked Questions

People often ask me for advice regarding creating surveys or using survey maker software. Here are answers to the most common questions I receive:

Time For Your First Survey!

That concludes my assessment of the best survey tools. Armed with the information in this article, you’ll be able to choose the right software tool and master the art of the online survey. Be sure to sign up for our newsletter, too, so we can update you on new online survey software and other customer experience topics. 

Good survey maker software provides vital business information, which empowers companies to achieve their mission-critical KPIs more effectively. So it’s time to pick your tool, level up your customer experience, and generate an army of loyal fans.

By Hannah Clark

Hannah Clark is the Editor of The CX Lead. After serving over 12 years working in front-line customer experience for major brands, Hannah pivoted to a career in digital publishing and media production. Having gained a holistic view of the challenges and intricacies of delivering exceptional experiences, Hannah aims to help CX practitioners 'level up' their skills by amplifying the voices of today's thought leaders in the space.

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