Best Survey Maker Shortlist
Here are the top 10 survey maker tools for customer feedback I’d like to highlight out of the 20 I cover in this article:
Survey maker software is a key business tool that helps you get feedback from customers, employees, and other stakeholders. It streamlines data collection and analysis, enables informed decision-making, and improves the customer experience.
But with so many options available, it’s hard to choose the best tool for the job. So I’ve spent countless hours researching and assessing various platforms. I’ve evaluated features, usability, and pricing to create a shortlist of the very best survey tools.
So now it’s easy for you to make an informed decision regarding the perfect survey solution for your needs. Just check out my reviews and pick the tool that fits the best.
If you have general questions about how survey makers work, or how to pick the best option for your organization, scroll down to my FAQ section below. Or, if you’re curious how I prepared this list, see How I Selected the Best Survey Makers below. Otherwise, let's jump right into the details!
Overviews Of The 20 Best Survey Makers
Here’s a brief description of each survey maker that showcases each tool’s best use case, their noteworthy features, and some pros & cons. I’ve also included screenshots to give you a snapshot of their user interface too.
Opinion Stage
Best for multichannel distribution options
Opinion Stage is an interactive content platform that helps you create and publish engaging surveys, quizzes, polls, and other types of interactive content. It aims to increase audience engagement, generate leads, and gather insights.
Why I picked Opinion Stage: Opinion Stage is ideal for anyone looking to increase audience engagement and gather insights regarding any target market. The software offers many interactive content options, including quizzes, polls, and surveys. These are designed to provide a fun and engaging experience, while also gathering leads and valuable data.
Thanks to the customizable design templates and multichannel distribution options, businesses can tailor interactive content to their brand and target audience. They can also track their performance, and make better data-driven decisions.
Opinion Stage Standout Features and Integrations
Features include analytics, customization, lead generation, multichannel distribution, personalization, question branching, real-time results, reporting, templates, widgets.
Integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Marketo, Salesforce, Slack, and WordPress.
Pros
- Interactive content types
- Question branching
- Social media sharing tools
Cons
- Limited design flexibility
- Branding on free plan
Survicate
Best for advanced survey types
Survicate is a customer feedback and survey tool that helps businesses collect and analyze customer insights to improve their products and services.
Why I picked Survicate: Survicate's intuitive interface and robust features make it a go-to tool for businesses looking to gain a deeper understanding of their audience's needs and preferences. This tool empowers users to make data-driven decisions that enhance customer satisfaction and drive growth. It's invaluable for anyone interested in leveraging customer feedback to create better experiences.
One standout feature of Survicate is its ability to create various survey types, such as NPS (net promoter score), CES (customer effort score), and CSAT (customer satisfaction score), allowing businesses to measure different aspects of feedback. Plus, its advanced targeting and triggering options ensure that surveys are delivered at exactly the right moment.
Survicate Standout Features and Integrations
Features include anonymous surveys, branching logic, custom branding, customizable question types, email surveys, in-app surveys, mobile surveys, real-time analytics, skip logic, and targeting options.
Integrations include ActiveCampaign, Google Analytics, HubSpot, Intercom, Mailchimp, Salesforce, Segment, Shopify, Slack, and Trello.
Pros
- Mobile-friendly surveys
- Versatile survey types
- Advanced targeting options
Cons
- Occasional user interface sluggishness
- Lacks advanced skip logic
SurveyMonkey
Best for targeted survey responses
SurveyMonkey is a popular survey tool that allows anyone to create, send, and analyze surveys. You can email surveys to respondents, or post them on your website and social media platforms to increase your response rate.
Why I picked SurveyMonkey: Businesses can run customer satisfaction surveys to get feedback on products and services, or send employee engagement surveys to understand how team members feel. The software allows you to send surveys and check on results from a mobile device.
You can also easily target specific types of people using SurveyMonkey’s database of 175 million people worldwide. This tool provides users with multiple question types including video, matrix, rating, star, slider, A/B testing, and ranking questions.
You can personalize respondent experience with advanced survey logic, branching, question logic, and advanced piping. It’s also easy to customize surveys by adding logos, themes, and corporate colors.
SurveyMonkey Standout Features and Integrations
Features include survey management, survey builder, question types, survey customization, branching, skip logic, branding, survey insights, and reporting.
Integrations include Google Drive, Eloqua, HubSpot, Marketo, Microsoft Power BI, Microsoft OneDrive, Microsoft Teams, Salesforce, Tableau, and Zoom.
Pros
- Optimized for mobile
- Great data analysis tools
- Highly customizable
Cons
- Limited question branching
- Few question types
MailChimp
Best for native email integration
Mailchimp is a popular CRM and email marketing tool with built-in survey features. You can use their software to easily send multiple-choice questions to prospects or customers, then use the responses to enhance your business performance.
Why I picked Mailchimp: You can turn survey responses into actionable data quickly. Because surveys are tied to your audience, you can choose which contacts receive them, then tag them when they respond. You can use the email collector question type to add survey responders to your audience automatically.
Mailchimp's robust CRM functionalities allow you to segment survey responses. You can target audience demographic groups with personalized messaging, enhancing customer engagement and loyalty.
Mailchimp Standout Features and Integrations
Features include automation workflows, CRM functionalities, customizable templates, email campaigns, mobile apps, reporting dashboards, segmented audience targeting, social media integration, and a survey builder.
Integrations include Calendly, Canva, Facebook, Google Analytics, Google Drive, Instagram, Salesforce, Shopify, Square, and WooCommerce.
Pros
- Robust CRM functionalities
- Customizable templates and campaigns
- Seamless email integration
Cons
- Some features can be overwhelming
- Clunky navigation at times
Feedier
Best for gamified feedback collection
Feedier is an innovative feedback management platform that uses gamification and rewards to engage customers and collect valuable insights. This helps organizations improve their offerings and experiences.
Why I picked Feedier: Feedier's unique approach to feedback collection boosts survey response rates, gathering more data that provides more accurate, actionable insights. It has a user-friendly interface and offers powerful features, such as customizable survey widgets and comprehensive reporting.
This tool supports collaborative team management, allowing multiple users to work together on feedback collection and analysis. Customizable notifications and alerts keep users informed of new responses, helping them stay on top of customer feedback, so concerns can be addressed promptly.
Feedier Standout Features and Integrations
Features include an analytics dashboard, customizable notifications, custom branding, gamified surveys, mobile optimization, question branching, reporting tools, reward system, survey widgets, and team collaboration.
Integrations include Google Sheets, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Shopify, Slack, Trello, WordPress, and Zendesk.
Pros
- Powerful reporting and analytics
- Customizable surveys and rewards
- Gamification boosts engagement
Cons
- Occasional lag and bugs
- Higher pricing for premium plans
SogoSurvey
Best for real-time survey monitoring
SogoSurvey is a popular survey tool that makes it simple to create, distribute, and analyze surveys. The software helps organizations gather feedback and insights from customers, employees, and other stakeholders.
Why I picked SogoSurvey: SogoSurvey offers many features to help you create and customize surveys for purposes such as market research, customer feedback, employee engagement, and academic research. The software provides numerous survey question types, distribution channels, and branding options.
Using the reporting and analytics features, users can analyze survey data in real-time and gain actionable insights. This popular survey solution assists organizations in leveraging feedback to improve performance, productivity, and customer or employee satisfaction.
SogoSurvey Standout Features and Integrations
Features include analytics, branding, customization, distribution, mobile-friendly designs, multilingual support, multiple question types, real-time reporting, security, and survey templates.
Integrations include Google Drive, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Slack, SurveyMonkey, Trello, Webhooks, and Zendesk.
Pros
- Custom branding and white-labeling
- Multilingual survey capabilities
- Robust survey question types
Cons
- Some design limitations
- Steep learning curve for advanced features
Zoho Survey
Best for multilingual surveys
Zoho Survey is an online survey tool that offers a range of features for creating, distributing, and analyzing surveys. As it is tightly integrated into the Zoho ecosystem, it’s ideal for businesses already using other Zoho products.
Why I picked ZohoSurvey: Zoho Survey provides multilingual support that covers 30+ languages, so you can gather feedback from diverse audiences. The software can operate in offline mode and allows companies to white label their surveys.
This tool also offers advanced branching and logic, making it simple to create dynamic, personalized surveys that adapt according to respondent’s answers. Compliant with GDPR, Zoho Survey allows multiple users to work together by sharing access and assigning roles.
ZohoSurvey Standout Features and Integrations
Features include survey building, personalization, strong security, survey distribution, reporting, analytics, collaboration tools, and mobile support.
Integrations include Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, Trello, and Zoho Projects.
Pros
- Customizable templates
- Advanced reporting
- Rich question types
Cons
- Minimal image customization
- Limited question piping
Google Forms
Best for a free form builder solution
With Google Forms, it’s easy to create and share online forms and surveys, then analyze responses in real-time to get insights fast. This free solution allows you to select from multiple question types, drag-and-drop to reorder questions, and customize values as easily as pasting a list.
Why I picked Google Forms: Google Forms allows you to customize images, colors, and fonts to get the look you want. You can add custom logic to show questions based on previous answers. Automatic summaries help you analyze responses, with chart data updated in real-time. You can also view the data using Google Sheets for deeper analysis.
Using this tool, you can create and respond to surveys from anywhere using a computer, tablet, or mobile device.
Google Forms Standout Features and Integrations
Features include automatic response summary generation, collaborative editing capabilities, conditional branching logic, data export to Google Sheets, easy customizable survey creation, mobile and desktop compatibility, multiple question types, pre-built templates, real-time response tracking, and robust form sharing options.
Integrations include Asana, Calendar, DocuSign, Dropbox, Google Sheets, Mailchimp, Microsoft Excel, Salesforce, Slack, and Trello.
Pros
- Customizable themes
- Mobile-friendly interface
- Automatic data organization
Cons
- Basic analytics functionality
- Restricted file upload size
Qualtrics XM
Best for in-depth journey mapping
Qualtrics XM Survey Maker helps you create surveys, collect feedback, and analyze survey results. You can choose from one of the 50+ survey templates or create your own design from scratch.
Why I picked Qualtrics XM: This survey maker tool is designed to help you map the journey of customers, employees, or other audiences in detail. You get expert-designed, pre-built survey templates for common use cases, all of which can be deployed at the click of a button.
Multiple survey templates are available for use cases such as surveying customers, getting feedback from employees, understanding brand recognition, or conducting market research. You can distribute through multiple channels, including email and social media.
Qualtrics XM Standout Features and Integrations
Features include multiple question types, piped text, randomization, branch logic, skip logic, flow editor, survey themes, and advanced reports.
Integrations include Adobe Analytics, Confluence, Google Analytics, Jira, Marketo, Microsoft Dynamics, Salesforce, Slack, Tableau, and Workday.
Pros
- Advanced analytics
- XM platform versatility
- Flexible reporting options
Cons
- Steep learning curve
- Expensive pricing tiers
Typeform
Best for interactive, visually-appealing forms
Typeform is an online software tool that helps you create engaging, customizable, and responsive forms, surveys, and quizzes through a user-friendly interface.
Why I picked Typeform: Typeform's drag-and-drop interface makes it easy to create and customize surveys and forms, even if you have no coding skills. Using their built-in templates and design options, you can create visually appealing surveys that are easy to complete.
Plus, Typeform provides you with detailed analytics and insights to help you better understand your respondents and their behavior. The software is optimized for mobile devices, so your respondents can complete your surveys on any device. Typeform takes security and data privacy seriously, building in measures such as SSL encryption, GDPR compliance, and ISO 27001 certification.
Typeform Standout Features and Integrations
Features include analytics tools, conditional logic, custom branding, survey customization, diverse question types, file uploads, mobile responsiveness, personalized paths, and templates.
Integrations include Airtable, Google Sheets, HubSpot, Intercom, Mailchimp, Microsoft Excel, Salesforce, Slack, Trello, and Webhooks.
Pros
- Embedding options for websites
- Dynamic branching and logic jumps
- Aesthetically pleasing design options
Cons
- No ability to save drafts
- No white-labeling on lower plans
The Best Survey Makers Summary
This comparison chart summarizes basic details about each of my top survey maker software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | Opinion Stage Best for multichannel distribution options | Free version available | From $32/user/month | Visit Website |
2 | Survicate Best for advanced survey types | Free plan available | From $99/month (up to 250 survey responses) | Visit Website |
3 | SurveyMonkey Best for targeted survey responses | Free demo available | From $39/user/month | Visit Website |
4 | MailChimp Best for native email integration | 30-day free trial + free plan available | From $13/month | Visit Website |
5 | Feedier Best for gamified feedback collection | 7-day free trial + free demo | Pricing upon request | Visit Website |
6 | SogoSurvey Best for real-time survey monitoring | 10-day free trial | From $25/month | Visit Website |
7 | Zoho Survey Best for multilingual surveys | 7-day free trial | From $35/month | Visit Website |
8 | Google Forms Best for a free form builder solution | Free plan for personal use | From $12/user/month | Visit Website |
9 | Qualtrics XM Best for in-depth journey mapping | 7-day free trial + free demo | Pricing upon request | Visit Website |
10 | Typeform Best for interactive, visually-appealing forms | Free plan available | From $29/user/month | Visit Website |
Other Options
Here are a few more worthwhile options that didn’t make the best online survey maker list:
- SurveySparrow
Best for a conversational survey interface
- Jotform Enterprise
Best for enterprise-level surveys
- Survio
Best for localization in multiple languages
- Canva
Best design-friendly survey maker
- SurveyPlanet
Best for unlimited surveys, questions, and responses
- Customer Guru
Best for tracking your net promoter score
- FreeOnlineSurveys
Best for a free online survey tool
- SuperSurvey
Best for making beautiful surveys fast
- SurveyNuts
Best for building sophisticated quizzes
- Simplesat
Best for getting feedback through HubSpot
How I Selected the Best Survey Makers
With so many options available, you may be wondering how I was able to nail down my top 10 list. Well, it took a lot of work, that’s for sure!
I evaluated and compared many different survey platforms, focusing on those with positive user ratings and enthusiastic reviews. Then, drawing on my many years of expertise in survey making, I refined my list using the criteria below.
Selection Criteria
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best survey maker software for this article:
Ease of Use
The software should be user-friendly, with an intuitive interface that allows you to create, distribute, and analyze surveys with minimal effort.
Customization Options
I look for a variety of question types, design elements, and branching logic to ensure your surveys collect relevant and targeted data.
Software Integrations
The survey tool should easily integrate with other software and platforms you use. These may include CRM systems, form builders, email marketing tools, and analytics software.
Data Analysis and Reporting
I prefer software that offers built-in analytics features. It should provide clear visualizations and comprehensive reports to help you interpret results and make data-driven decisions.
Pricing
I assess the pricing structure and available plans to see if the software fits most budgets and can scale as your business needs evolve.
Frequently Asked Questions
People often ask me for advice regarding creating surveys or using survey maker software. Here are answers to the most common questions I receive:
What is a survey maker?
What is a CSAT survey?
Why are customer satisfaction surveys important?
Time For Your First Survey!
That concludes my assessment of the best survey tools. Armed with the information in this article, you’ll be able to choose the right software tool and master the art of the online survey. Be sure to sign up for our newsletter, too, so we can update you on new online survey software and other customer experience topics.
Good survey maker software provides vital business information, which empowers companies to achieve their mission-critical KPIs more effectively. So it’s time to pick your tool, level up your customer experience, and generate an army of loyal fans.