Survey maker software is a key business tool that helps you get feedback from customers, employees, and other stakeholders. It streamlines data collection and analysis, enables informed decision-making, and improves the customer experience.
But with so many options available, it’s hard to choose the best tool for the job. So I’ve spent countless hours researching and assessing various platforms. I’ve evaluated features, usability, and pricing to create a shortlist of the very best survey tools.
So now it’s easy for you to make an informed decision regarding the perfect survey solution for your needs. Just check out my reviews and pick the tool that fits the best.
If you have general questions about how survey makers work, or how to pick the best option for your organization, scroll down to my FAQ section below. Or, if you’re curious how I prepared this list, see How I Selected the Best Survey Makers below. Otherwise, let's jump right into the details!
Jotform Enterprise securely collects and manages survey submissions, offers critical insights, and helps users collaborate, all without coding. You can create a survey in just a few clicks, using their ready-made templates.
Why I picked Jotform Enterprise: Jotform helps enterprise-level organizations automate the survey process, enabling data-driven decisions without compromising security. You can create a shared workspace for improved team collaboration, then work together to build and manage forms, tables, reports, and apps. Using the admin console, you can set different roles and permissions to control access.
Jotform Enterprise helps you create automated approval workflows for specific tasks and projects. You can generate visual reports and send customized reminder notifications to ensure deadlines are met.
Jotform Enterprise Standout Features and Integrations
Features include mobile data collection, custom urls, secure cloud storage, multiple users, form signing, an admin console, customization, and industry-leading security.
Integrations include Airtable, Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, and Trello.
- Detailed form analytics
- High level of security
- Custom branding options
- Inflexible subscription plans
- Occasional performance issues
SurveySparrow is a cloud-based customer experience solution, enabling businesses to create engaging feedback surveys for a wide range of purposes. The conversational interface makes it easy for respondents to engage and provide helpful replies.
Why I picked SurveySparrow: This tool comes with a centralized dashboard, allowing users to import contacts and organize them in custom lists. It also comes with a reporting module, which helps businesses analyze feedback and generate reports in real-time.
Admins can use built-in templates to create surveys based on various variables and multiple logic-blocks. Tools such as matrix questions, rank orders, and drop-down functionality make it easy for respondents to answer multiple questions quickly.
SurveySparrow Standout Features and Integrations
Features include executive dashboards, customer journey maps, beautiful survey designs, sharing, enriched insights, recurring surveys, white-labeling, and embedded surveys.
Integrations include Aweber, Facebook, Google Analytics, HubSpot, Intercom, Mailchimp, Rybbon, Salesforce, Slack, and Stripe.
- Custom branding
- Robust reporting
- Multiple question types
- No offline mode
- Significant learning curve
Opinion Stage is an interactive content platform that helps you create and publish engaging surveys, quizzes, polls, and other types of interactive content. It aims to increase audience engagement, generate leads, and gather insights.
Why I picked Opinion Stage: Opinion Stage is ideal for anyone looking to increase audience engagement and gather insights regarding any target market. The software offers many interactive content options, including quizzes, polls, and surveys. These are designed to provide a fun and engaging experience, while also gathering leads and valuable data.
Thanks to the customizable design templates and multichannel distribution options, businesses can tailor interactive content to their brand and target audience. They can also track their performance, and make better data-driven decisions.
Opinion Stage Standout Features and Integrations
Features include analytics, customization, lead generation, multichannel distribution, personalization, question branching, real-time results, reporting, templates, widgets.
Integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Marketo, Salesforce, Slack, and WordPress.
- Social media sharing tools
- Question branching
- Interactive content types
- Branding on free plan
- Limited design flexibility
Survicate is a customer feedback and survey tool that helps businesses collect and analyze customer insights to improve their products and services.
Why I picked Survicate: Survicate's intuitive interface and robust features make it a go-to tool for businesses looking to gain a deeper understanding of their audience's needs and preferences. This tool empowers users to make data-driven decisions that enhance customer satisfaction and drive growth. It's invaluable for anyone interested in leveraging customer feedback to create better experiences.
One standout feature of Survicate is its ability to create various survey types, such as NPS (net promoter score), CES (customer effort score), and CSAT (customer satisfaction score), allowing businesses to measure different aspects of feedback. Plus, its advanced targeting and triggering options ensure that surveys are delivered at exactly the right moment.
Survicate Standout Features and Integrations
Features include anonymous surveys, branching logic, custom branding, customizable question types, email surveys, in-app surveys, mobile surveys, real-time analytics, skip logic, and targeting options.
Integrations include ActiveCampaign, Google Analytics, HubSpot, Intercom, Mailchimp, Salesforce, Segment, Shopify, Slack, and Trello.
- Advanced targeting options
- Versatile survey types
- Mobile-friendly surveys
- Lacks advanced skip logic
- Occasional user interface sluggishness
SurveyMonkey is a popular survey tool that allows anyone to create, send, and analyze surveys. You can email surveys to respondents, or post them on your website and social media platforms to increase your response rate.
Why I picked SurveyMonkey: Businesses can run customer satisfaction surveys to get feedback on products and services, or send employee engagement surveys to understand how team members feel. The software allows you to send surveys and check on results from a mobile device.
You can also easily target specific types of people using SurveyMonkey’s database of 175 million people worldwide. This tool provides users with multiple question types including video, matrix, rating, star, slider, A/B testing, and ranking questions.
You can personalize respondent experience with advanced survey logic, branching, question logic, and advanced piping. It’s also easy to customize surveys by adding logos, themes, and corporate colors.
SurveyMonkey Standout Features and Integrations
Features include survey management, survey builder, question types, survey customization, branching, skip logic, branding, survey insights, and reporting.
Integrations include Google Drive, Eloqua, HubSpot, Marketo, Microsoft Power BI, Microsoft OneDrive, Microsoft Teams, Salesforce, Tableau, and Zoom.
- Highly customizable
- Great data analysis tools
- Optimized for mobile
- Few question types
- Limited question branching
Mailchimp is a popular CRM and email marketing tool with built-in survey features. You can use their software to easily send multiple-choice questions to prospects or customers, then use the responses to enhance your business performance.
Why I picked Mailchimp: You can turn survey responses into actionable data quickly. Because surveys are tied to your audience, you can choose which contacts receive them, then tag them when they respond. You can use the email collector question type to add survey responders to your audience automatically.
Mailchimp's robust CRM functionalities allow you to segment survey responses. You can target audience demographic groups with personalized messaging, enhancing customer engagement and loyalty.
Mailchimp Standout Features and Integrations
Features include automation workflows, CRM functionalities, customizable templates, email campaigns, mobile apps, reporting dashboards, segmented audience targeting, social media integration, and a survey builder.
Integrations include Calendly, Canva, Facebook, Google Analytics, Google Drive, Instagram, Salesforce, Shopify, Square, and WooCommerce.
- Seamless email integration
- Customizable templates and campaigns
- Robust CRM functionalities
- Clunky navigation at times
- Some features can be overwhelming
Feedier is an innovative feedback management platform that uses gamification and rewards to engage customers and collect valuable insights. This helps organizations improve their offerings and experiences.
Why I picked Feedier: Feedier's unique approach to feedback collection boosts survey response rates, gathering more data that provides more accurate, actionable insights. It has a user-friendly interface and offers powerful features, such as customizable survey widgets and comprehensive reporting.
This tool supports collaborative team management, allowing multiple users to work together on feedback collection and analysis. Customizable notifications and alerts keep users informed of new responses, helping them stay on top of customer feedback, so concerns can be addressed promptly.
Feedier Standout Features and Integrations
Features include an analytics dashboard, customizable notifications, custom branding, gamified surveys, mobile optimization, question branching, reporting tools, reward system, survey widgets, and team collaboration.
Integrations include Google Sheets, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Shopify, Slack, Trello, WordPress, and Zendesk.
- Gamification boosts engagement
- Customizable surveys and rewards
- Powerful reporting and analytics
- Higher pricing for premium plans
- Occasional lag and bugs
Qualtrics XM Survey Maker helps you create surveys, collect feedback, and analyze survey results. You can choose from one of the 50+ survey templates or create your own design from scratch.
Why I picked Qualtrics XM: This survey maker tool is designed to help you map the journey of customers, employees, or other audiences in detail. You get expert-designed, pre-built survey templates for common use cases, all of which can be deployed at the click of a button.
Multiple survey templates are available for use cases such as surveying customers, getting feedback from employees, understanding brand recognition, or conducting market research. You can distribute through multiple channels, including email and social media.
Qualtrics XM Standout Features and Integrations
Features include multiple question types, piped text, randomization, branch logic, skip logic, flow editor, survey themes, and advanced reports.
Integrations include Adobe Analytics, Confluence, Google Analytics, Jira, Marketo, Microsoft Dynamics, Salesforce, Slack, Tableau, and Workday.
- Flexible reporting options
- XM platform versatility
- Advanced analytics
- Expensive pricing tiers
- Steep learning curve
With Google Forms, it’s easy to create and share online forms and surveys, then analyze responses in real-time to get insights fast. This free solution allows you to select from multiple question types, drag-and-drop to reorder questions, and customize values as easily as pasting a list.
Why I picked Google Forms: Google Forms allows you to customize images, colors, and fonts to get the look you want. You can add custom logic to show questions based on previous answers. Automatic summaries help you analyze responses, with chart data updated in real-time. You can also view the data using Google Sheets for deeper analysis.
Using this tool, you can create and respond to surveys from anywhere using a computer, tablet, or mobile device.
Google Forms Standout Features and Integrations
Features include automatic response summary generation, collaborative editing capabilities, conditional branching logic, data export to Google Sheets, easy customizable survey creation, mobile and desktop compatibility, multiple question types, pre-built templates, real-time response tracking, and robust form sharing options.
Integrations include Asana, Calendar, DocuSign, Dropbox, Google Sheets, Mailchimp, Microsoft Excel, Salesforce, Slack, and Trello.
- Automatic data organization
- Mobile-friendly interface
- Customizable themes
- Restricted file upload size
- Basic analytics functionality
SogoSurvey is a popular survey tool that makes it simple to create, distribute, and analyze surveys. The software helps organizations gather feedback and insights from customers, employees, and other stakeholders.
Why I picked SogoSurvey: SogoSurvey offers many features to help you create and customize surveys for purposes such as market research, customer feedback, employee engagement, and academic research. The software provides numerous survey question types, distribution channels, and branding options.
Using the reporting and analytics features, users can analyze survey data in real-time and gain actionable insights. This popular survey solution assists organizations in leveraging feedback to improve performance, productivity, and customer or employee satisfaction.
SogoSurvey Standout Features and Integrations
Features include analytics, branding, customization, distribution, mobile-friendly designs, multilingual support, multiple question types, real-time reporting, security, and survey templates.
Integrations include Google Drive, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Slack, SurveyMonkey, Trello, Webhooks, and Zendesk.
- Robust survey question types
- Multilingual survey capabilities
- Custom branding and white-labeling
- Steep learning curve for advanced features
- Some design limitations
Best for enterprise-level surveys
Free plan available
Best for a conversational survey interface
14-day free trial + free plan available
Best for multichannel distribution options
Free plan available
Best for advanced survey types
10-day free trial
Best for targeted survey responses
Free plan available
|From $25/user/month (billed annually)||Website|
Best for native email integration
30-day free trial + free plan available
Best for gamified feedback collection
7-day free trial + free demo
|Pricing upon request||Website|
Best for in-depth journey mapping
7-day free trial + free demo
|Pricing upon request||Website|
Best for a free form builder solution
Free plan for personal use
Best for real-time survey monitoring
10-day free trial
- Zoho Survey
Best for multilingual surveys
Best for interactive, visually-appealing forms
Best for localization in multiple languages
Best design-friendly survey maker
Best for getting feedback through HubSpot
- Customer Guru
Best for tracking your net promoter score
Best for making beautiful surveys fast
Best for building sophisticated quizzes
Best for unlimited surveys, questions, and responses
Best for a free online survey tool
How I Selected the Best Survey Makers
With so many options available, you may be wondering how I was able to nail down my top 10 list. Well, it took a lot of work, that’s for sure!
I evaluated and compared many different survey platforms, focusing on those with positive user ratings and enthusiastic reviews. Then, drawing on my many years of expertise in survey making, I refined my list using the criteria below.
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best survey maker software for this article:
Ease of Use
The software should be user-friendly, with an intuitive interface that allows you to create, distribute, and analyze surveys with minimal effort.
I look for a variety of question types, design elements, and branching logic to ensure your surveys collect relevant and targeted data.
The survey tool should easily integrate with other software and platforms you use. These may include CRM systems, form builders, email marketing tools, and analytics software.
Data Analysis and Reporting
I prefer software that offers built-in analytics features. It should provide clear visualizations and comprehensive reports to help you interpret results and make data-driven decisions.
I assess the pricing structure and available plans to see if the software fits most budgets and can scale as your business needs evolve.
What is a survey maker?
What is a CSAT survey?
Why are customer satisfaction surveys important?
Time For Your First Survey!
That concludes my assessment of the best survey tools. Armed with the information in this article, you’ll be able to choose the right software tool and master the art of the online survey. Be sure to sign up for our newsletter, too, so we can update you on new online survey software and other customer experience topics.
Good survey maker software provides vital business information, which empowers companies to achieve their mission-critical KPIs more effectively. So it’s time to pick your tool, level up your customer experience, and generate an army of loyal fans.
Related read: Best Free Survey Tools for Collecting Feedback