20 Best Survey Maker Tools For Customer Feedback In 2023

Jotform Enterprise securely collects and manages survey submissions, offers critical insights, and helps users collaborate, all without coding. You can create a survey in just a few clicks, using their ready-made templates.

Why I picked Jotform Enterprise: Jotform helps enterprise-level organizations automate the survey process, enabling data-driven decisions without compromising security. You can create a shared workspace for improved team collaboration, then work together to build and manage forms, tables, reports, and apps. Using the admin console, you can set different roles and permissions to control access. 

Jotform Enterprise helps you create automated approval workflows for specific tasks and projects. You can generate visual reports and send customized reminder notifications to ensure deadlines are met.  

Jotform Enterprise Standout Features and Integrations

Features include mobile data collection, custom urls, secure cloud storage, multiple users, form signing, an admin console, customization, and industry-leading security.

Integrations include Airtable, Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, and Trello.

SurveySparrow is a cloud-based customer experience solution, enabling businesses to create engaging feedback surveys for a wide range of purposes. The conversational interface makes it easy for respondents to engage and provide helpful replies.

Why I picked SurveySparrow: This tool comes with a centralized dashboard, allowing users to import contacts and organize them in custom lists. It also comes with a reporting module, which helps businesses analyze feedback and generate reports in real-time.

Admins can use built-in templates to create surveys based on various variables and multiple logic-blocks. Tools such as matrix questions, rank orders, and drop-down functionality make it easy for respondents to answer multiple questions quickly.

SurveySparrow Standout Features and Integrations

Features include executive dashboards, customer journey maps, beautiful survey designs, sharing, enriched insights, recurring surveys, white-labeling, and embedded surveys.

Integrations include Aweber, Facebook, Google Analytics, HubSpot, Intercom, Mailchimp, Rybbon, Salesforce, Slack, and Stripe.

Opinion Stage is an interactive content platform that helps you create and publish engaging surveys, quizzes, polls, and other types of interactive content. It aims to increase audience engagement, generate leads, and gather insights.

Why I picked Opinion Stage: Opinion Stage is ideal for anyone looking to increase audience engagement and gather insights regarding any target market. The software offers many interactive content options, including quizzes, polls, and surveys. These are designed to provide a fun and engaging experience, while also gathering leads and valuable data. 

Thanks to the customizable design templates and multichannel distribution options, businesses can tailor interactive content to their brand and target audience. They can also track their performance, and make better data-driven decisions.

Opinion Stage Standout Features and Integrations

Features include analytics, customization, lead generation, multichannel distribution, personalization, question branching, real-time results, reporting, templates, widgets.

Integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Marketo, Salesforce, Slack, and WordPress.

Survicate is a customer feedback and survey tool that helps businesses collect and analyze customer insights to improve their products and services.

Why I picked Survicate: Survicate's intuitive interface and robust features make it a go-to tool for businesses looking to gain a deeper understanding of their audience's needs and preferences. This tool empowers users to make data-driven decisions that enhance customer satisfaction and drive growth. It's invaluable for anyone interested in leveraging customer feedback to create better experiences.

One standout feature of Survicate is its ability to create various survey types, such as NPS (net promoter score), CES (customer effort score), and CSAT (customer satisfaction score), allowing businesses to measure different aspects of feedback. Plus, its advanced targeting and triggering options ensure that surveys are delivered at exactly the right moment.

Survicate Standout Features and Integrations

Features include anonymous surveys, branching logic, custom branding, customizable question types, email surveys, in-app surveys, mobile surveys, real-time analytics, skip logic, and targeting options.

Integrations include ActiveCampaign, Google Analytics, HubSpot, Intercom, Mailchimp, Salesforce, Segment, Shopify, Slack, and Trello.

SurveyMonkey is a popular survey tool that allows anyone to create, send, and analyze surveys. You can email surveys to respondents, or post them on your website and social media platforms to increase your response rate. 

Why I picked SurveyMonkey: Businesses can run customer satisfaction surveys to get feedback on products and services, or send employee engagement surveys to understand how team members feel. The software allows you to send surveys and check on results from a mobile device.

You can also easily target specific types of people using SurveyMonkey’s database of 175 million people worldwide. This tool provides users with multiple question types including video, matrix, rating, star, slider, A/B testing, and ranking questions. 

You can personalize respondent experience with advanced survey logic, branching, question logic, and advanced piping. It’s also easy to customize surveys by adding logos, themes, and corporate colors. 

SurveyMonkey Standout Features and Integrations

Features include survey management, survey builder, question types, survey customization, branching, skip logic, branding, survey insights, and reporting.

Integrations include Google Drive, Eloqua, HubSpot, Marketo, Microsoft Power BI, Microsoft OneDrive, Microsoft Teams, Salesforce, Tableau, and Zoom.

Mailchimp is a popular CRM and email marketing tool with built-in survey features. You can use their software to easily send multiple-choice questions to prospects or customers, then use the responses to enhance your business performance. 

Why I picked Mailchimp: You can turn survey responses into actionable data quickly. Because surveys are tied to your audience, you can choose which contacts receive them, then tag them when they respond. You can use the email collector question type to add survey responders to your audience automatically. 

Mailchimp's robust CRM functionalities allow you to segment survey responses. You can target  audience demographic groups with personalized messaging, enhancing customer engagement and loyalty.

Mailchimp Standout Features and Integrations

Features include automation workflows, CRM functionalities, customizable templates, email campaigns, mobile apps, reporting dashboards, segmented audience targeting, social media integration, and a survey builder.

Integrations include Calendly, Canva, Facebook, Google Analytics, Google Drive, Instagram, Salesforce, Shopify, Square, and WooCommerce.

Feedier is an innovative feedback management platform that uses gamification and rewards to engage customers and collect valuable insights. This helps organizations improve their offerings and experiences.

Why I picked Feedier: Feedier's unique approach to feedback collection boosts survey response rates, gathering more data that provides more accurate, actionable insights. It has a user-friendly interface and offers powerful features, such as customizable survey widgets and comprehensive reporting.

This tool supports collaborative team management, allowing multiple users to work together on feedback collection and analysis. Customizable notifications and alerts keep users informed of new responses, helping them stay on top of customer feedback, so concerns can be addressed promptly.

Feedier Standout Features and Integrations

Features include an analytics dashboard, customizable notifications, custom branding, gamified surveys, mobile optimization, question branching, reporting tools, reward system, survey widgets, and team collaboration.

Integrations include Google Sheets, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Shopify, Slack, Trello, WordPress, and Zendesk.

Qualtrics XM Survey Maker helps you create surveys, collect feedback, and analyze survey results. You can choose from one of the 50+ survey templates or create your own design from scratch. 

Why I picked Qualtrics XM: This survey maker tool is designed to help you map the journey of customers, employees, or other audiences in detail. You get expert-designed, pre-built survey templates for common use cases, all of which can be deployed at the click of a button.

Multiple survey templates are available for use cases such as surveying customers, getting feedback from employees, understanding brand recognition, or conducting market research. You can distribute through multiple channels, including email and social media.

Qualtrics XM Standout Features and Integrations

Features include multiple question types, piped text, randomization, branch logic, skip logic, flow editor, survey themes, and advanced reports.

Integrations include Adobe Analytics, Confluence, Google Analytics, Jira, Marketo, Microsoft Dynamics, Salesforce, Slack, Tableau, and Workday.

With Google Forms, it’s easy to create and share online forms and surveys, then analyze responses in real-time to get insights fast. This free solution allows you to select from multiple question types, drag-and-drop to reorder questions, and customize values as easily as pasting a list.

Why I picked Google Forms: Google Forms allows you to customize images, colors, and fonts to get the look you want. You can add custom logic to show questions based on previous answers. Automatic summaries help you analyze responses, with chart data updated in real-time. You can also view the data using Google Sheets for deeper analysis.

Using this tool, you can create and respond to surveys from anywhere using a computer, tablet, or mobile device. 

Google Forms Standout Features and Integrations

Features include automatic response summary generation, collaborative editing capabilities, conditional branching logic, data export to Google Sheets, easy customizable survey creation, mobile and desktop compatibility, multiple question types, pre-built templates, real-time response tracking, and robust form sharing options.

Integrations include Asana, Calendar, DocuSign, Dropbox, Google Sheets, Mailchimp, Microsoft Excel, Salesforce, Slack, and Trello.

SogoSurvey is a popular survey tool that makes it simple to create, distribute, and analyze surveys. The software helps organizations gather feedback and insights from customers, employees, and other stakeholders.

Why I picked SogoSurvey: SogoSurvey offers many features to help you create and customize surveys for purposes such as market research, customer feedback, employee engagement, and academic research. The software provides numerous survey question types, distribution channels, and branding options. 

Using the reporting and analytics features, users can analyze survey data in real-time and gain actionable insights. This popular survey solution assists organizations in leveraging feedback to improve performance, productivity, and customer or employee satisfaction.

SogoSurvey Standout Features and Integrations

Features include analytics, branding, customization, distribution, mobile-friendly designs, multilingual support, multiple question types, real-time reporting, security, and survey templates.

Integrations include Google Drive, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Slack, SurveyMonkey, Trello, Webhooks, and Zendesk.