10 Meilleur Répertoire d'Outils de Création de Sondages
Here's my pick of the 10 best software from the 20 tools reviewed.
Si vous en avez assez des outils de sondage inefficaces qui transforment la collecte de données en corvée, il est temps d’explorer de meilleures alternatives. Un bon outil de création de sondages peut simplifier vos processus, augmenter les taux de réponse et vous offrir les insights exploitables dont vous avez besoin.
Que vous recueilliez des avis clients, meniez des recherches ou mesuriez la satisfaction de vos employés, choisir le bon outil est essentiel pour prendre des décisions éclairées sans perdre de temps ni de ressources précieuses.
Après avoir travaillé avec de nombreux outils dans différents secteurs, j'ai analysé et compilé les meilleurs logiciels de sondage pour vous aider à trouver celui qui conviendra parfaitement à vos besoins.
Qu'est-ce qu'un outil de création de sondages ?
Les outils de création de sondages sont des plateformes logicielles en ligne qui vous aident à concevoir, diffuser et analyser des questionnaires. Ils facilitent la collecte de retours de la part des clients, des employés ou d'autres parties prenantes, permettant de créer des questionnaires personnalisés pour votre audience et d’obtenir des réponses en temps réel. Grâce à leurs fonctionnalités intuitives, ils simplifient la création de sondages, proposent divers types de questions et permettent d’intégrer l’image de marque de votre entreprise.
Les outils de sondage populaires incluent généralement des modèles prêts à l'emploi, des analyses de données, le suivi des réponses et des intégrations avec d'autres logiciels professionnels, ce qui facilite la collecte de retours clients, la réalisation d'études de marché ou l'évaluation de la satisfaction des employés. Parmi les exemples les plus connus figurent SurveyMonkey, Google Forms et Typeform.
Vous pouvez utiliser les outils de sondage pour optimiser votre collecte et analyse de données, ainsi qu’améliorer l’expérience de vos clients en leur donnant la parole, tout en soutenant vos prises de décisions.
Table of Contents
Résumé des Meilleurs Outils de Sondage
Ce tableau comparatif résume les informations essentielles relatives à chacune de mes principales sélections de logiciels de sondage. Vous pouvez consulter les informations tarifaires et la disponibilité d’essais gratuits ou de démos côte à côte, afin de trouver le logiciel le mieux adapté à votre budget et à vos besoins pro.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for advanced survey analysis | 10-day free trial + free plan available | From $25/month (billed annually) | Website | |
| 2 | Best for a conversational survey interface | Free trial available | From $19/month | Website | |
| 3 | Best for advanced survey types | 10-day free trial available | From $55.99/month | Website | |
| 4 | Best for enterprise-level surveys | Free plan available | From $34/user/month (billed annually) | Website | |
| 5 | Best for custom-triggered surveys | 14-day free trial + free plan available | From $25/month | Website | |
| 6 | Best for interactive, visually-appealing forms | Free plan available | From $25/user/month (billed annually) | Website | |
| 7 | Best for targeted survey responses | Free plan available | From $99/month (billed annually) | Website | |
| 8 | Best for native email integration | 30-day free trial + free plan available | From $13/month (billed annually) | Website | |
| 9 | Best for gamified feedback collection | 7-day free trial + free demo | Pricing upon request | Website | |
| 10 | Best for multichannel distribution options | Free plan available | From $32/month | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Aperçus des 10 Meilleurs Outils de Sondage
Voici une brève description de chaque outil de sondage, ses meilleurs cas d’utilisation, ses fonctionnalités clés et quelques avantages & inconvénients. J’ai également inclus des captures d’écran pour que vous puissiez visualiser leur interface utilisateur.
Sogolytics is a comprehensive survey tool that makes it simple to create, distribute, and analyze surveys. The software helps organizations gather feedback and insights from customers, employees, and other stakeholders.
Why I picked Sogolytics: Sogolytics offers many features to help you create and customize surveys for purposes such as market research, customer feedback, employee engagement, and academic research. The software provides numerous survey question types, distribution channels, and branding options. I like that the platform includes an intuitive drag-and-drop interface that makes survey design accessible to users of all skill levels and its advanced branching and skip logic ensure that respondents are only presented with relevant questions.
Additionally, users can generate detailed reports that provide advanced insights into response trends, participant behavior, and key metrics. The platform supports live reports and cross-tab analysis, enabling users to dissect data from multiple angles and uncover deeper insights.
Sogolytics Standout Features and Integrations
Features include ready-to-use survey templates, quota management, multilanguage support, anonymous survey options, mobile app support, SMS and social media distribution, QR codes, and web embedding. It also includes interactive features such as focus mode and quiz and poll tools.
Integrations include Google Drive, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Slack, SurveyMonkey, Trello, Webhooks, and Zendesk.
Pros and cons
Pros:
- Highly customizable survey designs
- Easy-to-use drag-and-drop interface
- Advanced skip logic and question branching features
Cons:
- Manual entry of questions can be time consuming
- Free plan may be too basic for some users
New Product Updates from Sogolytics
Sogolytics Release Enhancements
Sogolytics has rolled out new features that improve survey flow, streamline distribution, enhance dashboards, and expand directory data management. The update also brings improvements to email/SMS handling, data exports, and customization options across dashboards and invitations. For more information, visit Sogolytics' official site.
SurveySparrow is a cloud-based customer experience solution, enabling businesses to create engaging feedback surveys for a wide range of purposes. The conversational interface makes it easy for respondents to engage and provide helpful replies.
Why I picked SurveySparrow: This tool comes with a centralized dashboard, allowing users to import contacts and organize them in custom lists. It also comes with a reporting module, which helps businesses analyze feedback and generate reports in real-time.
Admins can use built-in templates to create surveys based on various variables and multiple logic-blocks. Tools such as matrix questions, rank orders, and drop-down functionality make it easy for respondents to answer multiple questions quickly.
SurveySparrow Standout Features and Integrations
Features include executive dashboards, customer journey maps, beautiful survey designs, sharing, enriched insights, recurring surveys, white-labeling, and embedded surveys.
Integrations include Aweber, Facebook, Google Analytics, HubSpot, Intercom, Mailchimp, Rybbon, Salesforce, Slack, and Stripe.
Pros and cons
Pros:
- Multiple question types
- Robust reporting
- Custom branding
Cons:
- Significant learning curve
- No offline mode
New Product Updates from SurveySparrow
SurveySparrow's Enhancements to Survey Flows
SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.
Survicate is a customer feedback and survey tool that helps businesses collect and analyze customer insights to improve their products and services.
Why I picked Survicate: Survicate's intuitive interface and robust features make it a go-to tool for businesses looking to gain a deeper understanding of their audience's needs and preferences. This tool empowers users to make data-driven decisions that enhance customer satisfaction and drive growth. It's invaluable for anyone interested in leveraging customer feedback to create better experiences.
One standout feature of Survicate is its ability to create various survey types, such as NPS (net promoter score), CES (customer effort score), and CSAT (customer satisfaction score), allowing businesses to measure different aspects of feedback. Plus, its advanced targeting and triggering options ensure that surveys are delivered at exactly the right moment.
Survicate Standout Features and Integrations
Features include anonymous surveys, branching logic, custom branding, customizable question types, email surveys, in-app surveys, mobile surveys, real-time analytics, skip logic, and targeting options.
Integrations include ActiveCampaign, Google Analytics, HubSpot, Intercom, Mailchimp, Salesforce, Segment, Shopify, Slack, and Trello.
Pros and cons
Pros:
- Mobile-friendly surveys
- Versatile survey types
- Advanced targeting options
Cons:
- Occasional user interface sluggishness
- Lacks advanced skip logic
New Product Updates from Survicate
Survicate's FullStory Integration for Mobile Apps
Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.
Jotform Enterprise securely collects and manages survey submissions, offers critical insights, and helps users collaborate, all without coding. You can create a survey in just a few clicks, using their ready-made templates.
Why I picked Jotform Enterprise: Jotform helps enterprise-level organizations automate the survey process, enabling data-driven decisions without compromising security. You can create a shared workspace for improved team collaboration, then work together to build and manage forms, tables, reports, and apps. Using the admin console, you can set different roles and permissions to control access.
Jotform Enterprise helps you create automated approval workflows for specific tasks and projects. You can generate visual reports and send customized reminder notifications to ensure deadlines are met.
Jotform Enterprise Standout Features and Integrations
Features include mobile data collection, custom urls, secure cloud storage, multiple users, form signing, an admin console, customization, and industry-leading security.
Integrations include Airtable, Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, and Trello.
Pros and cons
Pros:
- Custom branding options
- High level of security
- Detailed form analytics
Cons:
- Occasional performance issues
- Inflexible subscription plans
Mouseflow is a digital experience analytics tool that provides features such as session replay, conversion funnels, user feedback, heatmaps, form analytics, and friction scores. The tool is designed to help businesses across different industries enhance their user experience and achieve better results.
Why I picked Mouseflow: Mouseflow combines advanced analytics with user feedback mechanisms. I like its ability to create custom-triggered surveys. This feature allows you to prompt visitors with surveys based on their behavior, ensuring you gather feedback at the most relevant moments. For example, you can trigger a survey when a user is about to abandon their cart, providing valuable insights into why conversions aren't happening.
Mouseflow also offers heatmaps and session recordings. By coupling surveys with these analytical tools, users can gain a comprehensive understanding of user behavior and the reasons behind it. The platform allows you to correlate survey responses with actual user actions, providing a holistic view of the user experience.
Mouseflow Standout Features and Integrations
Features include session recordings, funnels, form analytics, feedback widgets, live heatmaps, conversion tracking, error tracking, and behavior analytics.
Integrations include Google Analytics, HubSpot, Shopify, WordPress, BigCommerce, WooCommerce, Adobe Analytics, Optimizely, Segment, Google Tag Manager, Intercom, Olark, and Unbounce.
Pros and cons
Pros:
- Quick and convenient survey prompting based on certain triggers
- Good user behavior insights
- Provides friction scores and heatmaps
Cons:
- Could have more customization options
- Lacks A/B testing capabilities
Typeform is an online software tool that helps you create engaging, customizable, and responsive forms, surveys, and quizzes through a user-friendly interface.
Why I picked Typeform: Typeform's drag-and-drop interface makes it easy to create and customize surveys and forms, even if you have no coding skills. Using their built-in templates and design options, you can create visually appealing surveys that are easy to complete.
Plus, Typeform provides you with detailed analytics and insights to help you better understand your respondents and their behavior. The software is optimized for mobile devices, so your respondents can complete your surveys on any device. Typeform takes security and data privacy seriously, building in measures such as SSL encryption, GDPR compliance, and ISO 27001 certification.
Typeform Standout Features and Integrations
Features include analytics tools, conditional logic, custom branding, survey customization, diverse question types, file uploads, mobile responsiveness, personalized paths, and templates.
Integrations include Airtable, Google Sheets, HubSpot, Intercom, Mailchimp, Microsoft Excel, Salesforce, Slack, Trello, and Webhooks.
Pros and cons
Pros:
- Embedding options for websites
- Dynamic branching and logic jumps
- Aesthetically pleasing design options
Cons:
- No ability to save drafts
- No white-labeling on lower plans
SurveyMonkey is a popular survey tool that allows anyone to create, send, and analyze surveys. You can email surveys to respondents, or post them on your website and social media platforms to increase your response rate.
Why I picked SurveyMonkey: Businesses can run customer satisfaction surveys to get feedback on products and services, or send employee engagement surveys to understand how team members feel. The software allows you to send surveys and check on results from a mobile device.
You can also easily target specific types of people using SurveyMonkey’s database of 175 million people worldwide. This tool provides users with multiple question types including video, matrix, rating, star, slider, A/B testing, and ranking questions.
You can personalize respondent experience with advanced survey logic, branching, question logic, and advanced piping. It’s also easy to customize surveys by adding logos, themes, and corporate colors.
SurveyMonkey Standout Features and Integrations
Features include survey management, survey builder, question types, survey customization, branching, skip logic, branding, survey insights, and reporting.
Integrations include Google Drive, Eloqua, HubSpot, Marketo, Microsoft Power BI, Microsoft OneDrive, Microsoft Teams, Salesforce, Tableau, and Zoom.
Pros and cons
Pros:
- Optimized for mobile
- Great data analysis tools
- Highly customizable
Cons:
- Limited question branching
- Few question types
Mailchimp is a popular CRM and email marketing tool with built-in survey features. You can use their software to easily send multiple-choice questions to prospects or customers, then use the responses to enhance your business performance.
Why I picked Mailchimp: You can turn survey responses into actionable data quickly. Because surveys are tied to your audience, you can choose which contacts receive them, then tag them when they respond. You can use the email collector question type to add survey responders to your audience automatically.
Mailchimp's robust CRM functionalities allow you to segment survey responses. You can target audience demographic groups with personalized messaging, enhancing customer engagement and loyalty.
Mailchimp Standout Features and Integrations
Features include automation workflows, CRM functionalities, customizable templates, email campaigns, mobile apps, reporting dashboards, segmented audience targeting, social media integration, and a survey builder.
Integrations include Calendly, Canva, Facebook, Google Analytics, Google Drive, Instagram, Salesforce, Shopify, Square, and WooCommerce.
Pros and cons
Pros:
- Robust CRM functionalities
- Customizable templates and campaigns
- Seamless email integration
Cons:
- Some features can be overwhelming
- Clunky navigation at times
Feedier is an innovative feedback management platform that uses gamification and rewards to engage customers and collect valuable insights. This helps organizations improve their offerings and experiences.
Why I picked Feedier: Feedier's unique approach to feedback collection boosts survey response rates, gathering more data that provides more accurate, actionable insights. It has a user-friendly interface and offers powerful features, such as customizable survey widgets and comprehensive reporting.
This tool supports collaborative team management, allowing multiple users to work together on feedback collection and analysis. Customizable notifications and alerts keep users informed of new responses, helping them stay on top of customer feedback, so concerns can be addressed promptly.
Feedier Standout Features and Integrations
Features include an analytics dashboard, customizable notifications, custom branding, gamified surveys, mobile optimization, question branching, reporting tools, reward system, survey widgets, and team collaboration.
Integrations include Google Sheets, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Shopify, Slack, Trello, WordPress, and Zendesk.
Pros and cons
Pros:
- Powerful reporting and analytics
- Customizable surveys and rewards
- Gamification boosts engagement
Cons:
- Occasional lag and bugs
- Higher pricing for premium plans
Opinion Stage is an interactive content platform that helps you create and publish engaging surveys, quizzes, polls, and other types of interactive content. It aims to increase audience engagement, generate leads, and gather insights.
Why I picked Opinion Stage: Opinion Stage is ideal for anyone looking to increase audience engagement and gather insights regarding any target market. The software offers many interactive content options, including quizzes, polls, and surveys. These are designed to provide a fun and engaging experience, while also gathering leads and valuable data.
Thanks to the customizable design templates and multichannel distribution options, businesses can tailor interactive content to their brand and target audience. They can also track their performance, and make better data-driven decisions.
Opinion Stage Standout Features and Integrations
Features include analytics, customization, lead generation, multichannel distribution, personalization, question branching, real-time results, reporting, templates, widgets.
Integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Marketo, Salesforce, Slack, and WordPress.
Pros and cons
Pros:
- Interactive content types
- Question branching
- Social media sharing tools
Cons:
- Limited design flexibility
- Branding on free plan
Autres alternatives
Voici d’autres options intéressantes qui n’ont pas rejoint notre liste des meilleurs outils de sondage en ligne :
- Google Forms
For a free form builder solution
- Qualtrics XM
For in-depth journey mapping
- Zoho Survey
For multilingual surveys
- Canva
Design-friendly survey maker
- Survio
For localization in multiple languages
- Simplesat
For getting feedback through HubSpot
- SurveyPlanet
For unlimited surveys, questions, and responses
- FreeOnlineSurveys
For a free online survey tool
- SurveyNuts
For building sophisticated quizzes
- Customer Guru
For tracking your net promoter score
Comment j'ai sélectionné les meilleurs outils de sondage
Face à tant d’options disponibles, vous vous demandez sans doute comment j'ai réussi à établir mon top 10. Eh bien, cela m’a demandé pas mal de travail, c’est certain !
J’ai évalué et comparé de nombreuses plateformes de sondage, en me concentrant sur celles qui bénéficient d’avis utilisateurs positifs et de retours enthousiastes. Ensuite, grâce à mes nombreuses années d’expérience dans la conception de sondages, j’ai affiné ma sélection selon les critères suivants.
Critères de sélection
Voici un résumé des principaux critères de sélection et d’évaluation qui m'ont permis de constituer ma liste des meilleurs logiciels de sondage pour cet article :
Facilité d'utilisation
Le logiciel doit être simple à utiliser, avec une interface intuitive permettant de créer, diffuser et analyser des sondages facilement et dans des formats pratiques, tels que les applications de sondage.
Options de personnalisation
Je privilégie la variété des types de questions, des éléments de design et de la logique conditionnelle afin de garantir que vos questionnaires collectent des données pertinentes et ciblées.
Intégrations logicielles
L’outil de sondage doit facilement s’intégrer aux autres logiciels et plateformes que vous utilisez. Ceux-ci peuvent inclure des CRM, des générateurs de formulaires, des outils de marketing par e-mail ou d’analytique.
Analyse de données et rapports
Je privilégie les logiciels dotés de fonctionnalités d'analyse intégrées. Ils doivent proposer des visualisations claires et des rapports détaillés pour vous aider à interpréter les résultats et prendre des décisions fondées sur les données.
Tarification
J’étudie la structure tarifaire et les formules proposées pour vérifier si le logiciel convient à la plupart des budgets et peut évoluer avec les besoins de votre entreprise.
Foire aux questions
Questions courantes sur les outils de création de sondages :
Comment fonctionnent les outils de création de sondages ?
Les logiciels de création de sondages aident les entreprises à créer, diffuser et analyser des questionnaires ou formulaires. Les répondants remplissent le formulaire en partageant leur expérience avec l’entreprise. Ce type de logiciel simplifie la collecte de données et d’enseignements issus d’une audience cible. Il permet la prise de décisions éclairées basées sur les retours obtenus.
Grâce à des fonctionnalités telles que les types de questions personnalisables, les éléments de design, la logique conditionnelle et l’analytique, ces outils rendent l’ensemble du processus de sondage plus efficace et plus convivial.
Qu’est-ce qu’un sondage CSAT ?
Un sondage CSAT, ou enquête de satisfaction client, est un outil servant à mesurer le niveau de satisfaction des clients après une expérience. Il fournit des indicateurs clés permettant aux entreprises d’évaluer dans quelle mesure elles répondent aux attentes des clients. Cela leur permet aussi d’identifier les axes d’amélioration et d’entretenir une relation de qualité avec leur clientèle.
À l’aide d’une échelle de notation simple, le plus souvent de ‘très insatisfait’ à ‘très satisfait’, ces enquêtes donnent des informations précieuses sur la perception et l’expérience client. Cela contribue in fine à améliorer la fidélisation et la rétention des clients.
Pourquoi les enquêtes de satisfaction client sont-elles importantes ?
Les outils de création de sondages sont des plateformes logicielles en ligne qui vous aident à concevoir, diffuser et analyser des questionnaires. Ils permettent de créer des formulaires personnalisés, de les envoyer à votre audience et de recueillir les réponses en temps réel. Les meilleurs outils du marché incluent généralement des modèles prêts à l’emploi, l’analyse de données, le suivi des réponses et des intégrations avec d’autres logiciels professionnels, ce qui facilite la collecte de retours, la réalisation d’études de marché ou l’évaluation de la satisfaction des employés. Quelques exemples populaires : SurveyMonkey, Google Forms et Typeform. Les enquêtes de satisfaction client sont essentielles car elles permettent aux entreprises de quantifier la satisfaction, d’identifier les axes d’amélioration et d’améliorer l’expérience client. En traitant les retours, les sociétés peuvent ajuster leurs opérations, fidéliser, accroître la loyauté et obtenir un avantage concurrentiel.
In fine, ces enquêtes contribuent à la croissance et à la rentabilité des entreprises en favorisant la satisfaction client. Les clients satisfaits sont plus enclins à renouveler leurs achats et à recommander l’entreprise.
Quelles intégrations proposent ces outils ?
La plupart des outils s’intègrent aux CRM populaires, plates-formes d’e-mail marketing, outils analytiques et suites de productivité. Cela vous permet d’automatiser vos flux, synchroniser les données et analyser les résultats des sondages avec d’autres données de l’entreprise.
Puis-je personnaliser la charte graphique et la mise en page de mes sondages ?
Oui, la plupart des solutions vous permettent d’ajouter le logo, les couleurs et les thèmes personnalisés de votre entreprise. Vos sondages reflètent ainsi votre identité visuelle et inspirent plus de professionnalisme.
Comment ces outils gèrent-ils la confidentialité et la conformité ?
Les solutions leaders respectent les réglementations de type RGPD ou CCPA. Elles proposent chiffrement des données, consentement préalable et anonymisation pour vous aider à sécuriser et protéger la confidentialité.
Comment analyser et exporter les résultats de sondage ?
La quasi-totalité des logiciels propose des tableaux de bord d’analyse intégrés, des rapports téléchargeables, ainsi que l’export des données au format Excel ou CSV. Certains outils offrent également des analyses avancées, telles que la tabulation croisée ou l’analyse sémantique.
Peut-on automatiser l’envoi des sondages et les relances ?
Oui, de nombreux outils permettent de planifier l’envoi des invitations et d’automatiser les rappels. On peut souvent segmenter l’audience et déclencher des sondages selon des événements ou actions.
C'est Parti Pour Votre Premier Sondage !
Voici qui conclut mon évaluation des meilleurs outils de sondage. Grâce aux informations de cet article, vous serez en mesure de choisir la solution logicielle la plus adaptée et de maîtriser l’art du sondage en ligne. N’oubliez pas de vous inscrire à notre newsletter pour recevoir nos actualités sur les logiciels de sondage et l’expérience client.
À lire également : Les meilleurs outils de sondage gratuits pour recueillir des retours
