10 Best Customer Analytics Tools of 2023: Reviewed & Compared

Founded in 2002, InMoment helps businesses worldwide garner vital customer insights. The platform specializes in extracting insights from surveys, comments, and other data. InMoment uses AI and text analytics for processing data into actionable insights.

Why I picked InMoment: I’m fascinated by the influence of AI and how InMoment has embraced this revolutionary technology. InMoment features an impressive smart summary generator that leverages GPT principles. This feature transforms several pieces of disparate feedback into short and structured paragraphs. 

InMoment leverages natural language processing (NLP) to discover the voice of the customer (VoC). Furthermore, InMoment also has robust sentiment identification features to accurately comprehend how your customers feel about a specific digital journey.

InMoment Standout Features and Integrations:

Features that make InMoment great include feedback automation across various channels. As a result, you can reduce survey fatigue while maintaining a steady feedback flow. InMoment also ships an interesting impact prediction feature to understand how certain features can impact your NPS, CES, and CSAT scores.

Integrations include tools like Adobe, Intercom, Microsoft Dynamics, Quantum, Salesforce, Workday, Zapier, Zendesk, and others.

UXCam is a mobile application analytics platform that highlights your customers’ frustrations. UXCam is ideal for companies with mobile-centric business models. 

Why I picked UXCam: I’m impressed by the experience analytics that UXCam provides. The platform generates heat maps for your mobile applications. Heat maps help find problematic screens and incomplete UI flows. As a result, you can unearth user frustrations. 

Moreover, UXCam has a full session replay feature that captures users’ interactions with your mobile app. Consequently, you can resolve issues quickly and improve overall customer satisfaction. 

UXCam Standout Features and Integrations:

One standout feature is the inclusion of issue analytics. UXCam helps you proactively identify the reasons behind app crashes. As a result, you can quickly roll out fixes to eliminate technical bugs. Additionally, UXCam also offers valuable freeze analytics that helps you discover the why behind random application lags.

Integrations include tools like Amplitude, Intercom, Mixpanel, Segment, Slack, and others.

Mixpanel specializes in tracking user interactions with digital products like mobile and web applications. The platform collects and analyzes several data points to reveal the scope for improvement. 

Why I picked Mixpanel: As a customer experience professional, I’m always stoked to find out what causes people to react in a certain way. Mixpanel helps you reveal the root cause behind friction in your digital product. Moreover, the tool helps quantify success by visualizing how users convert at particular stages in your user journey. 

Furthermore, Mixpanel helps test variants to validate your feature ideas. As a result, you can infuse great direction and focus into your development sprint cycles. The bottom line is that Mixpanel helps unravel key insights that inspire changes leading to increased customer loyalty.

Mixpanel Standout Features and Integrations:

One standout feature that sets Mixpanel apart is analyzing why certain metrics change. You can filter metrics based on demographics and behavior. Furthermore, you can slice and dice your filtered data points in various ways to generate meaningful insights. 

Integrations include tools like Appcues, Braze, Figma, Google Cloud, Microsoft Azure, Productboard, Slack, Split, Sprig, WebEngage, and others.

Treasure Data has the motto, “Helping enterprises solve complex data problems.” Operating as a customer data platform (CDP), Treasure Data is a reliable tool for predicting critical insights based on customer feedback.

Why I picked Treasure Data: I’m amazed by Treasure Data’s lifetime value (LTV) prediction capabilities. The platform leverages an AI agent to convert raw data into valuable insights. As a result, you gain access to key metrics like churn probability. Subsequently, you can proactively identify “at-risk customers” and intervene early to turn things around.

Moreover, AI insights also help your customer service managers (CSMs) to identify upselling opportunities. Treasure Data helps integrate and process siloes of customer data to equip your customer-facing stakeholders with vital information for converting upselling opportunities.

Treasure Data Standout Features and Integrations:

One standout feature that’s worth mentioning is a real-time Support Vector Classification (SVC) dashboard which provides a comprehensive view of customer profiles, segmentation, behavioral patterns and other relevant metrics.

Integrations include tools like Adobe Commerce, AdRoll, Apptopia, Atlassian, Box, Branch, Braze, Bronto, Domo, Dropbox, Eyeota, and others.

Founded in 2013, CleverTap is a comprehensive customer analytics platform offering trend and pattern recognition features. The CleverTap platform sends around 24 billion notifications a day.

Why I picked CleverTap: I love the various techniques that CleverTap offers for spotting trends and patterns. Some of the platform’s pattern recognition methods include cohorts, funnels, flows, and pivots. For instance, CleverTap collects and graphs the daily active users (DAU) count. Subsequently, you can measure how the DAU metric changes in response to a new feature rollout. 

Another exciting aspect of CleverTap is the uninstall tracking feature. If users uninstall your mobile app, CleverTap helps you leverage user-level insights to craft a win-back strategy.

CleverTap Standout Features and Integrations:

One standout feature includes lifecycle optimization that helps you move customers across lifecycle stages. For instance, you can apply either the acknowledgement interest conversion (AIC) or acquisition activation retention revenue referral (AARRR) framework for lifecycle optimization.

Integrations are available by connecting CleverTap to a paid Zapier account.

Tableau from Salesforce is the holy grail for data collection, analysis, and visualization. With a rather exciting motto of “Making databases and spreadsheets understandable to ordinary people,” Tableau strives to provide best-in-class data analysis tools. 

Why I picked Tableau: I’m amazed by how Tableau packs complex data analysis features into a simple, easy-to-use dashboard. Tableau allows you to connect and visually explore various data sources. Consequently, you can create interactive dashboards, charts, graphs, and maps to understand customer spending habits. 

Tableau also helps with customer segmentation based on various criteria such as demographics, purchase history, behavior, and more. Additionally, Tableau’s cohort analysis groups customers based on shared characteristics. As a result, you can calculate customer lifetime value and retention rates.

Tableau Standout Features and Integrations:

One standout feature is an intuitive drag-and-drop interface that allows you to create interactive dashboards in minutes. Additionally, Tableau offers great data preparation and transformation features like pivot, split, and merge to promote data accuracy before analysis.

Integrations include tools like Azure, BigQuery, DataRobot, Google Analytics, Google Sheets, Hive, Presto, Salesforce, Splunk, Vertica, and others.

Founded in 2014, Hotjar’s mission is to help businesses create websites that users love. Hotjar has helped optimize over a million websites through features like heatmap generation, website feedback, and surveys.

Why I picked Hotjar: It’s amazing how heatmaps help you visualize a user’s behavior on your website. Hotjar’s heatmaps depict where your users click, move, and scroll. As a result, you can quickly identify friction points on the website user journey. 

Additionally, Hotjar charts rage click maps to show you points on your website that frustrate users. Hotjar also offers 365 days’ storage of your heatmaps to compare how your website fares over time.

Hotjar Standout Features and Integrations:

One standout feature includes live recordings of your users’ website interactions. Additionally, Hotjar offers real-time feedback embedding features to get curated responses on specific areas of your website.

Integrations include tools like ClickFunnels, HubSpot, Jira, Microsoft Teams, Omniconvert, Optimizely, Segment, Shopify, Slack, Unbounce, and others.

Gainsight features three central product pillars, namely Customer Success (CS), Product Experience (PX), and Digital Hub (DH). The CS product offers customer feedback analysis and NLP (natural language processing) for extracting actionable insights.

Why I picked Gainsight: The concept of NLP is so mind-boggling! The Gainsight platform leverages NLP to unravel insights based on the voice of the customer (VOC). Gainsight’s NLP reveals sentiment analysis and risk signals (of potential user experience issues). 

Additionally, Gainsight generates AI-powered playbooks tailored to unique customer risks. The AI can detect churn possibilities and suggest a customized plan of action for you. 

Gainsight Standout Features and Integrations:

One standout feature is their AI-powered health scoring that predicts customer expansions and renewals. As a result, you can focus more on accounts with a higher “score” to maximize upselling opportunities. 

Integrations are available by connecting Gainsight to a paid Zapier account.

Woopra came into existence back in 2012. Initially, Woopra focused on delivering real-time customer analytics. Fast forward to the present, and now the platform is all about customer journey analytics. 

Why I picked Woopra: I love Woopra’s emphasis on granularity, especially with their journey analytics reporting. You can get specific and in-depth insights like how onboarding emails impact your conversion rates. Another instance is how your blog engagement affects a free trial signup. You can also pinpoint how customers get lost during onboarding.

Woopra helps you nail the nonlinear nature of customer journeys. Since a customer journey is often intricate, with several different touch points, Woopra presents several nuanced reports to help you make the right decisions.

Woopra Standout Features and Integrations:

One standout feature is trend analysis, which measures the effectiveness of particular product features. As a result, Woopra helps you identify the vital revenue-generating features and other trivial features that don’t quite hit the home run. 

Integrations include tools like Azure, BigQuery, Campaign Monitor, Clearbit, Clickhouse, Drift, Dropbox, Google Ads, HubSpot, MailChimp, and others.

Kissmetrics’ tagline is “Unlock unlimited revenue potential,” and the platform offers analytics to pinpoint scope for improvement. Kissmetrics features person-based analytics to help you improve critical metrics impacting your online business.

Why I picked Kissmetrics: Kissmetrics helps you dive deep into what makes your business click. The platform unearths several scintillating revenue statistics like lifetime customer value and churn rates. Moreover, Kissmetrics helps make strategic decisions by identifying revenue-boosting products.

Kissmetrics tracks feature usage, page views, active users, and other metrics to gain a fine understanding of your customer behavior. Moreover, Kissmetrics features advanced BI reporting and helps dissect user behavior in minutes. 

Kissmetrics Standout Features and Integrations:

One standout feature is the friction and dropoff detection by analyzing how visitors don’t get converted to trial or paid customers. Consequently, you’ll embark on actionable tips to streamline your onboarding process.

Integrations include Appcues, Callrail, Chargify, Hubspot, Mailchimp, Marketo, Optimizely, Shopify, Slack, UltraCart, WooCommerce, and others.