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With so many different sentiment analysis tools available, finding the best fit for your needs is tough. You know you want software to help you monitor how people are feeling about your brand so you can ultimately improve your customer satisfaction, but you need to figure out which tool is the best fit. In this post, I'll help you make this choice easier by sharing my insights on the best sentiment analysis tools available to uncover the true emotions behind customer feedback, product reviews, or social media posts.

What are Sentiment Analysis Tools?

Sentiment analysis tools are software applications that use natural language processing, machine learning, and computational linguistics techniques to automatically identify, extract, and analyze the sentiment expressed in a piece of text. CX teams frequently use them to analyze customer feedback, online reviews, comments, or social media posts, and track changes to sentiment over time.

These tools help businesses and organizations gain insights into the opinions, emotions, and attitudes of their customers, stakeholders, or target audience to ultimately preserve a positive brand reputation. This type of consumer data is also useful for market research, and product analysis, and can help counteract negative sentiment influence and improve brand reputation through targeted marketing strategies.

Overviews of the Sentiment Analysis Tools

Read on to find a quick summary of each of the sentiment analysis tools, including their strengths, weaknesses, and even software pricing.



Best all-in-one sentiment analysis & brand protection tool

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
199 reviews

14-day free trial

From $79/month (annually)

Brand24 is a sentiment analysis tool that provides businesses with the ability to monitor and evaluate the emotional tone behind brand mentions across the web and social media in real time. This real-time analysis enables companies to respond promptly to feedback, manage their online reputation more effectively, and make informed decisions to improve customer satisfaction and brand loyalty.

Why I picked Brand24: Brand24 excels as a sentiment analysis tool by employing advanced algorithms to automatically categorize online mentions of a brand, product, or service as positive, negative, or neutral. This capability allows businesses to quickly gauge public sentiment, understand customer perceptions, and identify trends in attitudes towards their brand. By monitoring a wide range of digital platforms, including social media, blogs, forums, and news sites, Brand24 provides a comprehensive overview of sentiment across the online landscape.

Brand24 Standout Features & Integrations

Features include social listening, social media monitoring, a mentions feed, discussion volumes chart, marketing analytics, influencer scoring, sentiment analysis, customizable notifications & alerts, data exporting, and data filtering.

Integrations include Slack and SEMrush.



Best for engaging customers through text messages.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
1247 reviews

Free demo available

From $289/month

Podium is a multi-product platform that wants to help businesses win by communicating better with their customers.

Why I picked Podium: With Podium, you’ll be able to conveniently manage and respond to every message across multiple channels, all from one platform. Set up conversations to be automated, like review invites, feedback requests, and reminders, so that you don’t miss out on generating buzz.

The best part of the Podium experience is the way they handle reviews. This tool makes it easy to gauge sentiment across different review platforms, hone in on what users are liking or disliking, as well as automating review requests for recent interactions.

Podium Standout Features & Integrations

Features include text marketing campaigns, a web chat widget, custom message templates, one-click automations, round-robin and topic-based routing, payment processing, and one-on-one onboarding.

Integrations are available with 180+ apps, including DealerSocket, CCC, Lightspeed, Advent Resources, Airtable, Calendly, Clio, HawkSoft, and Hubspot.

Overall, Podium is a good way of interacting with your customers if you are interested in handling most of your interactions through text. Great for small businesses that don't have a CX team.



Best for its automated sentiment research capabilities

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
27 reviews

14-day free trial

From $299/month

Diffbot is a robot that sees the web like a human because of its natural language processing and data structuring functionality.

Why I picked Diffbot: The robot is designed to help users get any or all sentiment analysis data from the web without the hassle and expense of web scraping or doing manual research. This AI web extraction tool will extract data from millions of URLs in a single job and translate them into actionable insights. One thing that stands out about Diffbot is how flexible and customizable it is.

Users with some technological know-how will be able to get a great level of detail out of the information gleaned.

Diffbot Standout Features & Integrations

Features include automatic website content extraction, content categorization, natural language processing, and knowledge graphs.

Integrations include Salesforce, Tableau, Excel, and Google Sheets.

Overall, Diffbot is a tool that can save you time searching the web for information. Having internal developers will certainly help you get the most out of this program, particularly as the data output can be convoluted and may need some in-depth work to get the most out of the information.



Best for its IBM powered sentiment analysis

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
59 reviews

15-day free trial

From $99/month

Qualaroo is a customer and user feedback software that enables companies to gain insights from their prospects and customers.

Why I picked Qualaroo: Users can copy the setup code directly from the Qualaroo dashboard and paste it into Google Tag Manager, then easily plug in the questions they want to be answered.

Qualaroo is a great niche tool if you need to ask questions directly on your website. The question/text boxes are easy to install and set up. You can survey visitors on your website or app with “Qualaroo Nudges” to capture user insights as they navigate your website or service

Qualaroo Standout Features & Integrations

Features include survey templates, AI for sentiment analysis, keyword identification, emotion information, real-time results from NPS, and notifications via Slack.

Integrations include Optimizely, Google Analytics, Slack, Salesforce, Hubspot, Live chats, Intercom, MailChimp, Tableau, and hundreds more through a Zapier account.

Qualaroo is a good way to capture customer feedback to improve customer experience & grow conversions.


Best for teams looking for a comprehensive solution to manage their social media channels

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
2 reviews

14-day free trial

From $99/month is a social media monitoring and management tool for publishing content, engaging with audiences, and then listening and reporting on resulting customer buzz.

Why I picked The tool measures sentiment analysis across all your social media platforms. It listens for mentions on comments and posts. Then, it gathers all that information and classifies it into negative, neutral, and positive pools. Finally, it displays percentages and other numerical information to help you make decisions.

Monitor the web and social media data for any keywords you select, which can be modified at any time, to track your latest brand news. Standout Features & Integrations

Features include content scheduling, content automation, a drag-and-drop interface, team logs, approval workflows, multilevel access permissions, and a mobile app.

Integrations are available through the tool's flexible API with available modules for social media conversations, analytics, competitor analysis, publishing, and listening. is a complete tool for social media management workflows, whether that is listening, publishing, or engaging with your customers.


NICE Interaction Analytics

Best for teams who want an all encompassing cloud CX platform

Free Demo


NICE is a customer experience software that uses an artificial intelligence brain to build CX models based on billions of customer interactions.

Why I picked NICE: With its 'Interaction Analysis' sentiment analysis tools, structured and unstructured information can easily be collected and transformed into coherent data for business analysis. It reads communication channels online forms, chats, and social media

Additionally, you can analyze and interpret all customer interactions to gauge reputation fluctuations. This software's dashboards are sensible, intuitive, and packed with actionable insights. Menuing is clearly designed with optimal user experience in mind.

NICE Standout Features & Integrations

Features include conversational and AI chatbots, robotic process automation, AI routing, performance analytics, and interactive voice response.

Integrations include some pre-built CRM connections, such as Salesforce, BullHorn, ServiceNOW, Zendesk, and Microsoft Dynamics.

NICE is great for teams who want an all encompassing cloud CX platform with a proven track record in enabling CX transformations.



Best for its sentiment tracking of both employees and customers

Free demo available

Pricing Upon Request

AskNicely is a frontline success platform that supports your staff to provide outstanding customer experiences.

Why I picked AskNicely: It helps users gain rich insights by asking at the right moments along their customer journey. You can connect with your customers via email, SMS/text, or web surveys and/or dig deeper into sentiment analysis with customized, conversational follow-up questions.

AskNicely Standout Features & Integrations

Features include real-time NPS, instant customer feedback and badges, automated workflows, a coaching bot, employee scorecards, and a daily employee sentiment tracker.

Integrations include Salesforce, Hubspot, Microsoft Dynamics, Intercom, Zendesk, JobAdder, Shopify, MailChimp, Slack, ClientSuccess, Klipfolio, Infocare, Geckoboard, Cliniko, Freshdesk, Panoply, PropertySuite, Palace, Help Scout, Mixpanel, Groove, NetSuite, and more. Additionally, AskNicely can integrate with hundreds of more apps through Zapier their API integration.

Overall, AskNicely is a great platform to keep tabs on how your team is feeling and how customers are reacting to the service they receive.



Best sentiment analytics tool for high-volume text processing

Free demo available

Pricing upon request

Lexalytics is a text analytics and natural language processing software that helps transform complex text into data and insights.

Why I picked Lexalytics: The Lexalytics Intelligence sentiment analyzer helps to transform complex text documents into data, insights, and value. Use social media listening to improve customer experience and NPS, measure opinions and conversations, and identify crises before they go viral.

Two things that stand out as strong features for Lexalytics are their ability to plug into Excel in order to store, sort, and manage data, as well as their comprehensive information visuals, like word clouds and graphs.

Lexalytics Standout Features & Integrations

Features include sentiment analysis, entity extraction, categorization, intention detection, configuration tools for fine tuning, and custom-trained machine learning that adapts to your needs.

Integrations include Angoss, Mashape, Gnip,, VOZIQ, Diffbot, Leanstack, Bigdatavendors,, GoodData, and hundreds of more options through Zapier.

Lexalytics is a great tool if you need advanced text analytics powered by a trainable AI to extract information on the sentiment around your brand that can lead to shaping better customer experiences.



Best for its detractor alert and corrective action monitoring features

Free demo available

Pricing upon request

Listen360 is a customer engagement software that helps you listen to customers across different online channels.

Why I picked Listen360: It tracks positive and negative customer experiences and responses online across social media and the web and sends direct communication to business managers so that corrective actions can be taken.

Some highlights include the way they handle surveys and net promoter score (NPS); the tool does a very good job of honing in on detractors and “at-risk” clients so that you can make positive improvements quickly and easily.

Listen360 Standout Features & Integrations

Features include text analytics of customer responses, real-time dashboards, NPS analysis, text analytics, a task pad, real-time detractor alerts, and corrective action monitoring.

Integrations are not on their roadmap at the moment.

Overall, Listen360 can help you maximize the number of responses you get from your customers, thanks to its 2-question approach.



Best for its news aggregation capabilities

14-day free trial

Pricing upon request

Aylien is an AI-powered news intelligence platform that helps you monitor media mentions, score risks associated with companies or individuals, and look for an edge in investment strategy.

Why I picked Aylien: You can easily aggregate, analyze, and take action on news content at scale. As you can probably gauge from the above screenshot, the data gathered by Aylien can be exported and organized in highly readable formats that don’t take a software or marketing expert to understand.

Aylien Standout Features & Integrations

Features include web news extraction, categorization, sentiment analysis, and translations. You can also access data visualizations, a mention tracker, and grouping by contextual similarity.

Integrations for this tool basically mean connecting with news sources. You can use their REST API with JSON output to build your own integrations.

Overall, Aylien is a good platform to monitor external sources and perform sentiment analysis on the extracted information.

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Other Tools

Here are a few more that didn’t make the top sentiment analysis software list. If you need additional suggestions, check these out.

  1. UDESK

    Best for omnichannel information analysis

  2. Survicate

    Best for multi-channel feedback surveys

  3. Keatext

    Keatext leverages customer feedback from multiple sources and consolidates insights to uncover new trends from customer reviews, surveys, and service tickets.

  4. CloudFactory

    Focus attention to sentiment, semantic, syntax, and context analysis, and statement processing, prepping unstructured datasets for smarter NLP algorithms.

  5. Infongen

    InfoNgen is a text analytics and sentiment analysis solution that automatically finds actionable insights hidden in mountains of data, like web and social media sources.

  6. Vaspian

    Use phone call speech analytics to record and analyze every customer call with built-in sentiment tools to tell you if a customer experience was positive or negative.

  7. Gavagai

    AI-driven analysis for all online customer feedback data designed to find out what you should fix and what you should keep doing and can work in 46 languages.

  8. DiscoverText

    A text, metadata, and social network analysis support solution with dozens of multilingual, text mining, data science, human annotation, and machine-learning features.

  9. IBM Watson Assistant

    Operationalize AI in your business to better predict and shape future outcomes, automate complex processes, and optimize your employees’ time.

  10. Brandwatch

    Track your brand health in real-time by monitoring changes in sentiment, understanding customer opinions, and tracking meaningful fluctuations.

How We Picked The Best Sentiment Analysis Tools

I evaluated and compared the most popular sentiment analysis tools on the market, both for their usability and user interface. Then I weighed factors that make software a good option for tracking the noise around your brand, such as the ones that follow. 

  1. User Interface (UI): I looked at tools that have an interface where you can easily consume numerical information.
  2. Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? 
  3. Features & Functionality:
    1. Web Crawling Capabilities - Does the tool have a way to scrape webpages, social media, and news sites for sentiment analysis online?
    2. Keyword Analysis - Can the software use text analytic software, including slang tools, in order to analyze sentiment across a wide variety of conversation types?
    3. Social Media Analysis - Does the tool in question do Twitter and Facebook sentiment analysis, as well as other popular social platforms that your customers are most likely using?
    4. Reporting and analytics - Are the reporting tools robust, customizable, flexible, and visually appealing? 
  4. Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  5. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?

Quickly Compare & Evaluate The 18 Best Sentiment Analysis Software

With the growing capabilities of machine learning (ML) and natural language processing (NLP), dozens of sentiment analysis companies are popping up.  

From more specialized Twitter sentiment analysis tools to full-blown sentiment analysis programs that are built on top of existing intelligence platforms, companies are racing to answer the ultimate question:

Who are my customers, and what are they really thinking?

If you’re asking the same question, these customer sentiment analysis tools provide answers. Businesses can perform sentiment analysis to better understand customer sentiment or brand sentiment—how people are likely feeling when interacting with their brand. 

 I’ve highlighted some of the top players in the sentiment mining game, and I’ve also answered some common questions about sentiment analysis to get you started. 

Sentiment Analysis FAQ

Get started with sentimental analysis with answers to commonly asked questions:

What is sentiment analysis?

Sentiment analysis, sometimes called opinion mining, attempts to determine a fuller context of expression: the emotional tone, attitudes, and opinions of users or customers. Common use cases for sentiment analysis include ecommerce, politics, and customer service.

For more tips on how you can use sentiment analysis to support customer service, pop over to our guide on sentiment analysis and opinion mining.

What is sentiment?

In sentiment analysis, the sentiment is the emotional message within an expression—the emotions, opinions, and attitudes embedded in a person’s actions, writing, or speech.

What are the types of sentiment analysis tools?

Sentiment analysis tools are a type of software used in CX. Common types sentiment analyzers include:

Are there any free sentiment analysis tools?

Free sentiment analysis tools may have limited features compared to their paid counterparts but they do exist. For example, MonkeyLearn, IBM Watson, MeaningCloud all have freemium versions of their plans.

What's Next?

If you are new to this topic, we have written about what is sentiment analysis so you can read a basic definition and common use cases.

If you want to delve deeper into the subject, you may want to know if machine learning is the engine behind sentiment analysis.

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