10 beste nettbaserte spørreundersøkelsesprogrammer for å avdekke innsikt i 2026

Anmeldelser av den beste nettbaserte undersøkelsesprogramvaren

1. 

   1

   Zonka Feedback

   Best for AI feedback analysis

   • 14-day free trial
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zonka Feedback supports the full feedback lifecycle—from survey creation and multichannel distribution to real-time response analysis, AI-driven insights, and closed-loop follow-up workflows.

   Who is Zonka Feedback Best For?

   Zonka Feedback suits CX and operations teams in hospitality, healthcare, retail, and other multi-location industries that need to run surveys across both digital and physical touchpoints.

   Why I Picked Zonka Feedback

   I picked Zonka Feedback as one of the best because its real-time alerting system goes well beyond simple email pings. When a detractor submits an NPS response, for example, the platform can instantly trigger a workflow that alerts the right team member, assigns a follow-up task, and routes the response based on sentiment or urgency. I also like that you can layer in AI tagging and theme classification so alerts surface the most critical responses first, not just the newest ones.

   Zonka Feedback Key Features

   • Multichannel survey distribution: Send surveys via email, SMS, WhatsApp, website widgets, in-app prompts, or QR codes from one platform.
   • Skip logic and answer piping: Route respondents to different questions based on their previous answers to keep surveys relevant.
   • Offline survey mode: Collect responses on iPad or Android tablets without an internet connection; responses sync automatically when reconnected.
   • CX metric templates: Launch pre-built NPS, CSAT, and CES surveys without starting from scratch.

   Zonka Feedback Integrations

   Zonka Feedback offers native integrations with Salesforce, HubSpot, Zendesk, Freshdesk, Intercom, Jira, Slack, Microsoft Teams, Google Sheets, and Pipedrive, among others. It also connects with Zapier, Make, and Integrately for additional automation. Webhooks and an API support custom integrations.

   Pros and Cons

   Pros:

   • Location-based filtering in survey reports
   • Supports NPS, CSAT, and CES natively
   • Surveys work offline on kiosks and tablets

   Cons:

   • Raw response data can be hard to parse
   • API documentation sometimes outdated
   Learn more about Zonka Feedback:

   • Check out Zonka Feedback on their website
2. 

   2

   Sogolytics

   Best for integration with pre-existing CRM

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sogolytics is an online survey tool that allows organizations to collect feedback from customers, employees and other stakeholders. It offers a range of features designed to improve the data collection process, including customizable questionnaires, pre-built templates for common surveys, powerful analytics and customizable reporting options. With Sogolytics, users can design surveys quickly and easily and gain valuable insights into their business operations

   To get started with Sogolytics, users simply sign up for an account on the website or mobile app. Once they're logged in, they can begin creating surveys using the drag-and-drop editor or start with one of Sogolytics's many pre-built templates. Users can then customize their survey with various question types such as multiple choice or open ended questions. They can also add images and videos to their survey if desired.

   Why I Picked Sogolytics: Sogolytics is an experience management platform with integrated assessment and survey tools. This online survey tool has multiple question types, including multiple-choice and CAPTCHA question types. Sogolytics supports multiple languages allowing you to auto-translate survey content.

   Sogolytics is the best survey software to help you gather customer feedback and connect the data to your pre-existing CRM. You can use Sogolytics to create automatic feedback forms to learn how customers feel about their interactions with your customer service team. Sogolytics has an intuitive dashboard to gauge customer interactions and uncover your customer service team’s strengths and weaknesses. You can use it to measure customer satisfaction scores and compare them with historical data to see how you perform.

   Sogolytics Standout Features & Integrations

   Features include online surveys, CSAT, personalization, analytics, tutorial wizards, templates, survey logic and branching, embed forms, automated reminders, anonymous surveys, data filtering and segmentation, and reporting.

   Integrations include Salesforce, Google Analytics, and more through Zapier (may require a separate subscription).

   Pros and Cons

   Pros:

   • Handles customer and employee feedback together
   • Strong analytics with detailed visual reports
   • Complex logic supports enterprise-grade surveys

   Cons:

   • Advanced features locked in higher tiers
   • Interface feels clunky for new users
   Learn more about Sogolytics:

   • Check out Sogolytics on their website
3. 

   3

   SurveySparrow

   Best for advanced reporting and analytics

   • Free plan available
   • From $19/month (billed annually)

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   While there are a lot of free online survey tools available in the market, SurveySparrow’s online survey software has unique functions that help users increase not only engagement but also the completion rates of their online surveys.

   Why I Picked SurveySparrow: One of their most unique features is the conversational nature of the surveys that you can create using SurveySparrow. By using a more conversational approach to delivering questions, your surveys will be more engaging, and you'll get a higher volume of quality responses.

   Another key feature of SurveySparrow that makes it a worthwhile option for businesses is its powerful reporting module, along with its comprehensive dashboard. The reporting feature helps you contextualize the data you collect from your surveys. All their active surveys, along with other key metrics, are displayed on a dedicated dashboard where you’re able to see the bigger picture and analyze it response-wise. You also have the option to apply filters based on a variety of factors, such as respondent details, to obtain more precise reports.

   SurveySparrow Standout Features & Integrations

   Features include mobile-first surveys, rich analytics, recurring surveys, audience management, embedded surveys, conversational forms, templates, net promoter score, and an audience panel.

   Integrations include over 180 popular software systems, including ActiveCampaign, BigCommerce, Constant Contact, Eventbrite, Hootsuite, Pipedrive, Twilio, Wordpress, Zapier, Zoom, and many others.

   Pros and Cons

   Pros:

   • Integrates well with CRM and collaboration tools
   • Smooth mobile experience for on-the-go responses
   • Chat-style surveys increase completion and engagement

   Cons:

   • Limited question logic for complex survey design
   • Analytics dashboards miss deeper data exploration
   Learn more about SurveySparrow:

   • Check out SurveySparrow on their website
   • Read my in-depth review of SurveySparrow
4. 

   4

   Birdeye

   Best survey software powered by AI

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Birdeye is an AI-enabled platform designed to assist local businesses in managing their online reputation through reviews, listings, referrals, and more. One of its core features is its survey tool, which can be used to solicit and analyze customer feedback to inform your CX, marketing, and product development strategies.

   Why I picked Birdeye: This tool earned its spot on my list because of its comprehensive survey management features coupled with its broader reputation management capabilities. Not only can you generate, automate, and analyze customer surveys in the platform, you can also keep tabs on your business reviews across multiple sites, tap into relevant trending topics on social media, and manage customer communications in the same place.

   Birdeye Standout Features & integrations

   Features include a simple code-free survey builder, AI-powered survey analysis, SMS surveys, survey automation, custom templates, survey campaign management, NPS surveys, multiple question types, and smart rules.

   Integrations include QuickBooks, Square, Zoho CRM, Zoho Books, Zoho Invoice, Pipedrive, Thryv, Keap, HubSpot, Lightspeed, and hundreds of other SaaS tools.

   Pros and Cons

   Pros:

   • Central dashboard links surveys with customer tickets
   • Turns feedback into public reviews automatically
   • Sends surveys across SMS, email, and web

   Cons:

   • Survey customization feels limited for complex needs
   • Analytics lack advanced segmentation and filters
   Learn more about Birdeye:

   • Check out Birdeye on their website
   • Read my in-depth review of Birdeye
   • Explore best alternatives to Birdeye
5. 

   5

   Survicate

   Best for in-site or in-app surveys

   • 10-day free trial
   • From $114/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   With its intuitive interface, Survicate allows businesses across various sectors to gather actionable feedback through customizable surveys on websites, mobile apps, and emails. By delivering insights that inform decision-making and improve customer satisfaction, Survicate addresses the challenge of understanding customer needs and behaviors, making it a valuable addition to any feedback strategy.

   Why I Picked Survicate

   I picked Survicate because its specialized focus on in-site and in-app surveys makes it an ideal choice for businesses wanting immediate user feedback during interactions. Its customizable survey templates allow you to tailor questions to your brand's needs, ensuring that the feedback is both relevant and actionable. Additionally, the real-time analytics feature provides instant insights into user responses, enabling quick decision-making. Survicate's integration capabilities with tools like Google Analytics and HubSpot further enhance data management, making it a comprehensive solution for those seeking to improve customer experience through targeted feedback collection.

   Survicate Key Features

   In addition to its strong capabilities for in-site and in-app surveys, Survicate offers a variety of features to enhance your survey strategy.

   • AI-Driven Insights: Survicate's AI technology analyzes survey responses to categorize feedback as positive, neutral, or negative, helping you quickly identify trends and address urgent issues.
   • Customizable Dashboards: You can create dashboards that display key metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) for real-time feedback monitoring and data analysis.
   • Multilingual Support: This feature allows you to reach a global audience by creating surveys in multiple languages, ensuring that feedback is inclusive and comprehensive.
   • Automated Survey Distribution: Survicate enables you to automate the distribution of surveys based on user behavior or specific events, allowing for timely and relevant feedback collection.

   Survicate Integrations

   Integrations include Customer.io, Drip, FullStory, Google Analytics, Google Sheets, HubSpot, Intercom, Iterable, Klaviyo, and Mailchimp.

   Pros and Cons

   Pros:

   • Supports advanced logic and audience targeting
   • Analyzes feedback with built-in sentiment tagging
   • Launches surveys across web, email, and apps

   Cons:

   • Overkill for teams needing basic surveys
   • Dashboard setup can feel complex initially
   Learn more about Survicate:

   • Check out Survicate on their website
6. 

   6

   Formsuite

   Best for granular access controls by role

   • Free plan available
   • From $18/month

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Formsuite is a survey and form builder that covers customizable survey types—including NPS, CSAT, and CES—alongside conditional logic, AI-powered analytics, and team collaboration tools.

   Who Is Formsuite Best For?

   Formsuite is a good fit for small to mid-sized teams that need to build and manage forms and surveys without relying on a dedicated developer.

   Why I Picked Formsuite

   I've included Formsuite in my top picks because of how precisely it handles role-based access across a team. Rather than giving everyone the same level of control, you can assign Admin, Editor, or Viewer roles where Admins manage billing and settings, Editors build and modify forms, and Viewers access responses only. I also like the activity tracking, which logs every edit and change across the workspace, so if a survey gets modified unexpectedly, you know exactly who did it and when.

   Formsuite Key Features

   • Conditional logic: Show or hide questions based on a respondent's previous answers to keep surveys relevant and focused.
   • AI response analysis: Automatically detect sentiment and surface trends across open-text responses without manual review.
   • Survey type templates: Access pre-built NPS, CSAT, and CES survey formats with the appropriate question scales already configured.
   • Completion analytics: Track views, starts, completions, and drop-off points for each survey from a single dashboard.

   Formsuite Integrations

   Formsuite integrates with Google, cal.com, and Calenderly.

   Pros and Cons

   Cons:

   • Limited to five team members per workspace
   • No native integrations beyond Zapier
   • Unlimited forms and responses on free plan
   • Partial submission capture recovers abandoned responses
   • AI assistant trainable on your business data
   Learn more about Formsuite:

   • Check out Formsuite on their website
7. 

   7

   QuestionPro

   Best research-grade survey platform for enterprise use

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   QuestionPro offers a unified solution for designing surveys, distributing them across channels, collecting responses and analysing insights. It serves both simple feedback programmes and advanced research initiatives across customer, employee and market-research use-cases.

   Why I Picked QuestionPro: I chose QuestionPro because it bridges the gap between turnkey survey creation and full-scale research capability. It gives your team access to advanced logic, multilingual support and panel analytics while retaining a UI accessible enough for non-research specialists. It also supports collaboration and enterprise-grade governance such as role controls, data-centres and export options. If your feedback programme spans CX, EX and research, QuestionPro offers a single platform instead of siloed tools.

   Standout Features & Integrations:

   Features include a wide library of question types (30 + on the free plan and up to 50+ in advanced plans), branching and randomisation logic, multilingual surveys, offline data collection, embedded panels and real-time analytics dashboards with export options. The cross-channel distribution covers email invites, web links, social share, mobile and kiosk modes.

   Integrations include Salesforce, HubSpot, Google Sheets, Microsoft Dynamics, Zapier, Webhooks and API access for custom workflows, plus SSO and regional data-centres for compliance.

   Pros and Cons

   Pros:

   • Strong collaboration and enterprise-grade controls
   • Multilingual and offline survey support included
   • Extensive question types and branching logic

   Cons:

   • Distribution list management and invite workflows feel clunky
   • UI and theme customisation feel less modern than niche tools
   Learn more about QuestionPro:

   • Check out QuestionPro on their website
   • Read my in-depth review of QuestionPro
8. 

   8

   SurveyMonkey

   Best pre-selected audience panel/pool

   • Free plan available
   • From $30/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SurveyMonkey helps teams collect, manage, and analyze feedback across customers, employees, and markets. It supports everything from quick polls to enterprise-level research with governance and collaboration tools built in.

   Why I Picked SurveyMonkey: I picked SurveyMonkey for its balance of accessibility and advanced capability. The platform supports complex survey logic, text analysis, and multi-survey dashboards without feeling heavy to use. I like that it’s built for both individual creators and large teams that need controls for sharing, roles, and branding. It’s a strong fit if you’re running feedback programs across CX, EX, or research functions.

   Standout Features & Integrations:

   Features include advanced logic and branching, custom themes, and a wide variety of question types. The analytics suite offers real-time dashboards, data exports, and response quality insights. Distribution options include web links, email invites, and QR codes.

   Integrations include Slack, Salesforce, Microsoft Teams, HubSpot, Mailchimp, Google Sheets, Zendesk, Trello, and Power BI. API access is available.

   Pros and Cons

   Pros:

   • Real-time analytics and exportable dashboards
   • Prebuilt templates for CX and EX use
   • Strong branching and logic for complex surveys

   Cons:

   • Interface can feel generic for specialized research
   • Branding flexibility restricted in shared accounts
   Learn more about SurveyMonkey:

   • Check out SurveyMonkey on their website
   • Read my in-depth review of SurveyMonkey
   • Explore best alternatives to SurveyMonkey
9. 

   9

   Feedier

   Best all-in-one experience management platform

   • 7-day free trial + free demo
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Feedier is a feedback management software for creating interactive surveys. It has a journey mapping feature for organizing feedback by touch point to identify areas for improvement.

   Why I Picked Feedier: Feedier has an analytics suite to help you gain insights on how to improve your products and services.Feedier is the best survey software if you want a tool for creating surveys and gathering feedback about your products and services.

   You can use Feedier to add a feedback button or widget to your website or mobile app to capture customer feedback immediately. The software lets you segregate feedback into segments to understand better which groups drive feedback. Feedier also lets you import feedback from text, tickets, surveys, and reviews to manage them in a central database.

   Feedier Standout Features & Integrations

   Features include voice-of-customer, business intelligence, machine learning, interactive surveys, reporting, KPIs, data tagging, feedback management, notifications & alerts, and reporting. 

   Integrations include CRM software, Jira, Trello, and Salesforce. 

   Pros and Cons

   Pros:

   • Captures customer insights across multiple touchpoints
   • Includes gamified rewards to boost engagement
   • Turns surveys into interactive feedback experiences

   Cons:

   • Analytics weaker than enterprise CX systems
   • Unique terminology increases onboarding complexity
   Learn more about Feedier:

   • Check out Feedier on their website
10. 

    10

    Survio

    Best for filtering and audience segmentation

    • Free plan available
    • $14/month (billed annually)

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Survio helps your team build, distribute, and analyze surveys while enabling audience segmentation and filtering to pinpoint insights. It supports mobile-responsive surveys, multi-language responses, and various distribution channels to reach your target group.

    Why I Picked Survio: I picked Survio because it excels at filtering and segmenting survey audiences so you can analyse distinct respondent groups rather than just overall averages. Its capabilities let you slice responses by criteria, tag segments, and compare findings across cohorts. For teams that focus on specific customer segments, employee groups or demographic slices, this makes Survio a smart choice.

    Standout Features & Integrations:

    Features include survey logic and filters that allow you to define segments (e.g., department, region, product usage) and view results accordingly. You can export raw data or dashboards and apply multiple criteria filters to compare segments. The tool supports multiple-channel distribution, real-time results, and branded reports.

    Integrations include Google Sheets, Zapier, Dropbox/Google Drive/OneDrive, SSO (SAML 2.0) for enterprise control, and API/webhooks for custom workflows.

    Pros and Cons

    Pros:

    • Multi-channel distribution reaches mobile and web users
    • Easy-to-use interface for quick survey creation
    • Strong filtering lets you compare respondent cohorts

    Cons:

    • Dashboard customisation is less flexible
    • Export limits apply which may frustrate heavy-usage teams
    Learn more about Survio:

    • Check out Survio on their website