20 Best Customer Engagement Software For Businesses In 2023

JotForm Enterprise provides a comprehensive platform for B2B businesses to engage with customers in an efficient and effective manner.

It provides powerful tools to build forms, collect data from customers, create automated workflows, and analyze the data collected from customers. The platform also offers customizable options that allow businesses to tailor their customer engagement strategies according to the needs of their specific industry. Moreover, its drag-and-drop form builder allows businesses to create forms without any coding knowledge or technical expertise quickly.

They have a powerful reporting feature that provides insights into the performance of forms and helps users make better decisions about their customer engagement strategies. With this feature, businesses can track key metrics such as form completion rate, total submissions, and average submission time. Additionally, users can also track individual form fields, such as the most popular choice in a dropdown list or which type of questions are answered most frequently by users. This information helps businesses gain valuable insights into their customers’ preferences so that they can refine their strategies accordingly.

JotForm Enterprise integrates with other popular apps, such as Slack, Salesforce, OneDrive, Airtable, and Google Drive, so users can easily connect with other services while collecting customer data. This makes it easier for businesses to manage their data across multiple platforms without needing additional resources or staff members dedicated solely to this purpose. Furthermore, its built-in analytics engine allows businesses to stay up-to-date on their performance by providing detailed reports on various aspects, such as user activity and completion rates for each form field or form in general.

SurveySparrow is a customer engagement software that's designed to help businesses gather feedback and engage with their customers. It's all about making the process of collecting and analyzing customer feedback a whole lot easier. It's got a pretty neat interface that's easy to navigate, and it's packed with features that make it a solid choice for businesses of all sizes.

I included SurveySparrow because it can do more than just send out surveys and collect responses. Instead, it can help you engage with your customers more meaningfully so you can understand their needs and make informed decisions based on their feedback. By doing so, you'll be able to build stronger relationships with your customers and increase your brand loyalty.

One of the standout features of SurveySparrow is its conversational interface. Instead of presenting users with a long list of questions, it breaks down surveys into a chat-like conversation. This makes the survey-taking experience a lot more engaging and less tedious. Plus, it's got a variety of question types to choose from, so you can tailor your surveys to fit your needs.

Another feature that I really like is their recurring surveys. This allows you to send out surveys at regular intervals, which is great for tracking customer satisfaction over time. It's also got a robust reporting feature that lets you analyze your survey data in-depth. You can even segment your data based on different criteria, which is super useful for identifying trends and patterns.

Integrations are available with MailChimp, HubSpot, Intercom, Salesforce, Zapier, Google Sheets, Google Analytics, Facebook Pixel, and many other systems.

They offer a Basic free plan with limited features to get you started, as well as a 14-day free trial. After that, their paid plans start at $19/month.

Braze is a customer engagement platform that relies on automation and interactive content to help you create memorable customer experiences. Braze’s simple drag-and-drop interface enables you to produce omnichannel customer journeys with ease. 

The platform collects data from all your customer-facing channels and organizes it to help you understand customer behavior. This enables you to segment your audience and engage customers with the right message for each step of their purchasing journey. 

Braze also allows you to test different campaigns and messages, so you can run short A/B tests to discover the winning messaging strategy. 

Braze integrates with dozens of solutions, including Shopify, Segment, Heap, Foursquare, Facebook, and Amplitude. 

Braze offers custom pricing upon request. 

HubSpot is a feature-rich CRM platform that offers a wide variety of tools for marketing, sales, customer service and content management, among others. The marketing hub, for instance, offers features like marketing automation, video hosting and management, analytics dashboards, blog and content creation tools and social media and SEO tools. It is one of the best CRM solutions for businesses of all sizes, especially those that are looking to track, capture and nurture leads, engage existing customers and want to analyze their business metrics more efficiently.

Best suited for B2B or B2C companies, across a variety of sectors, HubSpot offers features like inbound and outbound marketing, lead management, contact management, email tracking, sales pipeline management and sales automation.

HubSpot offers free and premium plans on all its products, including the Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub. The free plan comes with an array of free tools such as forms, live chat, ticketing, drag-and-drop editor, data sync, email marketing, basic bots, email scheduling, mobile optimization, historical sync and ad management.

The standard starting price for all of HubSpot’s product hubs is $45/month, except for the CMS Hub, which starts at $23/month. A CRM Suite/bundle is also available with a starting price of $45/month.

Dialpad is a sales engagement platform that uses AI to help your sales team become more effective. The solution integrates with all your communication channels, allowing you to monitor all your interactions from a single dashboard. 

This solution stands out from its competition thanks to its AI. The AI creates a knowledge base for your team and analyses their conversations to help them with scripts if the customers ask tough questions. 

The AI also creates accurate transcripts for every conversation and uses them to improve your knowledge base. Then, it uses that information to advise every sales rep on how to handle different situations, improving employee engagement. 

Dialpad integrates with multiple tools, including Salesforce, Hubspot, Microsoft Teams, Intercom, Integromat, and Zapier. 

Dialpad costs from $15/user/month. The solution offers a free 14-day trial.

Pendo is a product experience platform that can help your development team keep users engaged and responsive. The software makes it easy to communicate with your users via in-app messages, product guides, and walkthroughs. 

Pendo’s analytics tool helps you uncover which features your customers love and which they ignore. You can use surveys and polls as customer communication tools to collect feedback and improve your product. 

You customer support specialists can access Pendo’s database to perform market research and identify behavior trends. 

Pendo integrates with dozens of tools, including Jira, Hubspot, Calendly, Drift, Figma, Planhat, and Optimizely. 

Pendo offers custom pricing upon request. The tool is free to use for up to 1,000 monthly active users. You can also access a demo. 

Zendesk is a customer relationship management (CRM) solution with excellent customer engagement features. The software enables you to interact with your customers on their favorite channels, whether that’s social media, voice, live chat, or email. Each interaction is recorded and you can create custom triggers to distribute specific conversations to the right people in your team.

This solution creates a database for all your customer interaction data. This offers a clear view of your prospects and leads, allowing your marketing experts to send only qualified prospects to your sales team in order to improve your closing rate. 

Zendesk integrates with hundreds of solutions, including Gmail, Microsoft Office 365, Slack, Shopify, SurveyMonkey, Instagrammer, and ActiveCampaign. 

Zendesk Sell costs from $19/user/month. The solution offers a free 14-day trial. 

Infobip is an omnichannel communication solution that helps businesses improve customer engagement and retention. The software offers a range of communication tools that help you build better relationships. 

This solution uses customer information to build detailed profiles that include behavior data, previous interactions, and shopping and payment history. The tool uses this data to offer insights. This can help your team identify sales opportunities and act on them. 

Infobip’s dashboard gives every customer success manager the data they need to offer clients the right solutions without switching tabs or navigating through multiple communication solutions. 

Once they start a conversation, your sales or support specialists can see a history of the client’s interactions with your brand, and they can also set up automated notifications and reminders to let other team members know what to do. 

Infobip integrates with a variety of apps, including ZohoCRM, VTEX, BIgCommerce, Hubspot, and Jira. 

Infobip offers custom pricing upon request.

Thryv is a client experience platform that’s ideal for a service-based small business. The solution creates a database for all your customer information. With Thryv, your team can add custom notes to client profiles so they’ll always put their best foot forward when starting a conversation. 

The solution has a clean layout that’s easy to navigate, and your team should be able to find the platform’s major features without any kind of training. The solution integrates with your social media channels, allowing you to respond in real time and post on multiple platforms from a central location. You can also create an automated social media posting schedule. 

You can use Thryv’s email templates to request reviews when completing appointments or processing payments. The tool’s automated review acknowledgment feature responds to your Google, Yelp, and Facebook reviews within one business day if you fail to do so yourself. Both these features help you improve customer experience. 

Thryv integrates with dozens of apps, including QuickBooks Online, Mailchimp, Typeform, Twilio, Zoom, and Clover. 

Thryv offers custom pricing upon request. You can book a free demo. 

MoEngage is a customer success platform that enables you to optimize your communications and track user activity data across multiple channels. The tool is backed by powerful AI that helps you adapt your message to match your prospect’s intent. 

This platform stands out thanks to its ability to extract actionable insights from customer behavioral data. This enables you to understand how your leads interact with your solution and improve the shopping journey you offer based on customer needs. 

MoEngage integrates with multiple solutions, including Typeform, Tealium, Segment, Mixpanel, and Amplitude. 

MoEngage offers custom pricing upon request. The app is free to use for up to 10,000 monthly tracked users. You can also book a demo.