20 Best Customer Data Platforms of 2025

QuickBase is a leading cloud-based platform that specializes in enabling businesses to design and deploy custom applications with ease. This platform is particularly celebrated for its user-friendly interface and flexibility, allowing users from various technical backgrounds to craft solutions that precisely meet their operational requirements. Through QuickBase, companies can significantly streamline their workflows, foster collaboration among teams, and enhance their overall productivity, positioning QuickBase as a pivotal tool for organizational development and efficiency.

Why I Picked QuickBase: In the context of serving as a customer data platform, QuickBase demonstrates exceptional proficiency by facilitating the creation of customized applications tailored to manage and analyze customer data effectively. It shines by providing businesses with the tools to aggregate customer information from multiple sources into a unified database, offering a comprehensive view of customer interactions and behaviors. This capability enables companies to gain deeper insights into their customer base, personalize customer experiences, and make data-driven decisions. QuickBase's adaptability and ease of customization make it an invaluable asset for organizations aiming to leverage their customer data for strategic advantage, standing out as a versatile and powerful customer data platform.

QuickBase Standout Features and Integrations

Features include unmatched customization options without the complexity of coding. Users have the liberty to create database applications that are finely tuned to their unique business and sales needs. This characteristic is particularly transformative, as it levels the playing field, enabling individuals without a programming background to devise solutions that meet their precise requirements. As a result, teams can achieve highly specialized applications that mesh well with their workflows, an advantage not readily available with more rigid platforms.

Additional key features include no-code application development, real-time reporting and analytics, automated workflows, custom forms, granular permission settings, data integration capabilities, cross-application connectivity, mobile access, cloud-based architecture, team collaboration tools.

Integrations include Salesforce, Gmail, Slack, Dropbox, Box, Microsoft Office 365, QuickBooks, Zapier, Mailchimp, Tableau.

CRM Creatio is a platform designed to automate customer-facing processes, offering tools for marketing, sales, and service management. It provides a unified CRM experience, no-code customization, and real-time analytics, catering to organizations seeking flexibility and efficiency in their customer relationship management. 

Why I Picked CRM Creatio: It offers the ability to consolidate all customer information into a single, accessible database. This centralization allows your team to manage data related to customers, leads, and opportunities efficiently, ensuring that all account and contact information is stored in one place. I also like the platform's real-time analytics and reporting capabilities. These tools enable you to track performance, identify areas for improvement, and make data-driven decisions across your sales and marketing departments.

CRM Creatio Standout Features and Integrations

Features include a 360-degree customer view, which provides full visibility into each customer's profile and interaction history, aiding in delivering personalized experiences. The platform also offers campaign management tools that allow you to plan, execute, and analyze multichannel marketing campaigns effectively. Additionally, service management capabilities enable your team to handle customer service operations, ensuring timely responses and issue resolution. ​

Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

Klaviyo is a robust customer data platform (CDP) designed to help ecommerce businesses harness their customer data for more effective marketing. It consolidates customer information from various touchpoints, allowing businesses to create highly personalized marketing campaigns. By integrating with ecommerce platforms, Klaviyo empowers businesses to drive engagement and increase sales through data-driven insights and automation.

Why I Picked Klaviyo: Klaviyo excels as a customer data platform for ecommerce marketing due to its ability to gather and analyze data from multiple sources. It provides businesses with a comprehensive view of their customers, enabling them to segment audiences based on behavior, purchase history, and other criteria. This granular segmentation allows for targeted marketing campaigns that resonate with specific customer groups, leading to higher conversion rates and customer loyalty. Furthermore, Klaviyo's predictive analytics help businesses anticipate customer needs and tailor their marketing efforts accordingly, enhancing the overall shopping experience.

Klaviyo Standout Features and Integrations

Features include its powerful automation capabilities. Businesses can set up automated workflows that trigger personalized emails and SMS messages based on customer actions, such as abandoned carts, product purchases, or browsing behavior. This automation ensures timely and relevant communication with customers, improving engagement and driving sales. Additionally, Klaviyo offers robust A/B testing tools that allow businesses to optimize their campaigns by testing different messages, subject lines, and sending times.

Another key feature is Klaviyo's in-depth reporting and analytics. Businesses can access detailed reports on campaign performance, customer behavior, and revenue attribution, providing valuable insights into what strategies are working and where improvements are needed. 

Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.

Velaris is an AI-powered customer success platform designed to assist customer success teams in managing their operations more efficiently and improving customer experiences. The platform consolidates and enriches customer data into a single, user-friendly interface, offering insights for proactive, data-driven decision-making. 

Why I Picked Velaris: The platform allows users to find any type of customer data in seconds, measure and understand the health of their customer portfolio, and visualize data on clean, beautiful dashboards. Additionally, Velaris offers sentiment analysis to understand how customers are feeling at a glance, and custom objects to tailor the data to specific business needs. The integration of AI capabilities further enhances the platform by enabling proactive customer success management.

Velaris Standout Features and Integrations

Features include a drag-and-drop automation builder that enables users to create flexible automation workflows. This feature helps in automating internal and customer-facing actions. The platform also offers structured playbooks to standardize and speed up their processes.

Furthermore, Velaris' success plans help in managing account plans and proving ROI. Users can track customer outcomes' progress and ensure that they are meeting their goals. The platform even offers a customer portal where users can collaborate externally with their customers.

Integrations include Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, HubSpot, Jira, and Salesforce.

The Bloomreach suite comprises Engagement, Discovery and Content.

Bloomreach helps users collect, store, and analyze data to gain granular insights into customers’ preferences and behaviors. Bloomreach Engagement is an omnichannel marketing automation platform that unifies your customer data and helps design personalized experiences.

Why I picked Bloomreach: Bloomreach Engagement expertly combines CDP functions with content management for streamlined omnichannel orchestration of user journeys. Using Bloomreach, you can weave email and SMS marketing automation into your personalization strategies to build more effective and targeted ad campaigns.

Bloomreach also registers all your customer’s preferences across various channels such as websites, mobile apps and social media. Subsequently, the tool is great for e-commerce brands wanting to improve their customer engagement and conversions.

Bloomreach Standout Features and Integrations:

One standout feature of Bloomreach is that it stores data in an IMF (in-memory framework) format. This enables high read and write speeds, advanced reporting and dynamic data, and content management. 

The software also seamlessly collates data between multiple data sources allowing you to instantly activate any additional marketing channels. Using this functionality, you can stay relevant using real-time audience insights and optimize campaigns. 

Bloomreach also has its own AI product, Loomi, that boosts conversions through informed recommendations. Loomi also predicts the probability of purchase, churn, return, etc.

Integrations include 130+ third-party applications, such as Amazon MWS, Attentive, Contentsquare, Freshdesk, MongoDB, Salesforce B2C Commerce, Shopify, Slack, SugarCRM, TikTok, Twitter, Zoho Subscriptions, and more.

Segment (by Twilio) is a leading customer data platform, having helped more than 25,000+ businesses worldwide collect, clean, analyze, and activate their user data to drive targeted marketing initiatives. 

Why I picked Segment: Segment leverages audience data in 450+ marketing tools that operate in real-time. These tools offer several useful features, including marketing automation, data analytics, email marketing, advertising, and more. 

Such a wide opportunity for data integration translates to the ability to gather customer information from multiple websites and mobile applications. You can then use that information to approach customers based on a thorough understanding of their pain points. Consequently, you can create customized real-time brand experiences for your customers.

Moreover, Segment offers a generous freemium plan. The free plan offers two data sources to collect information from and allows you to send the data to unlimited destinations. Moreover, the free plan also lets you create a comprehensive customer profile and track up to 1,000 users every month.  

Segment Standout Features and Integrations:

One standout feature of Segment is its data filtering and schema-locking capabilities that set defaults on event requirements to regulate data cleanliness. As a result, your data warehouses and integrations are guarded against rogue events. 

Additionally, Segment helps you align your marketing, engineering, and analytics teams with a shared data dictionary. Segment also migrates historical data to new integrations, unifies user histories across devices and channels to build comprehensive user profiles, and provides cross-domain analytics.

Integrations include 450+ third-party applications, such as Amplitude, Bucket, ChurnZero, Contentful, Drip, Freshsales, Gladly, Hotjar, Impact, Intercom, Looker, MadKudu, and more.

Totango specializes in designing and optimizing customer journeys at scale. It provides access to real-time customer data, enabling you to take preemptive measures and nurture customers at various marketing touchpoints.

Totango is a favorite among scaleups and startups, owing to its flexibility and scalability in running the user journey throughout the customer lifecycle. Totango streamlines project onboarding via goals, KPIs, client segments, success plays, marketing, and other resources. 

Why I picked Totango: Totango helps startups and scaleups expand predictably by using time-based triggers, product telemetry, and other signals to tweak campaigns in real-time. Totango also features useful journey templates to start mapping customer journeys in minutes. 

Totango ships a customizable platform to design, build, manage, and assess various stages of your customer experience. It also makes account management with complex hierarchies a breeze. The platform offers an outcome-oriented solution design and modular pre-built building blocks.

Totango Standout Features and Integrations:

One standout feature of Totango is its early warning system that proactively assesses and notifies sales teams about waning customer health. The platform also offers executive reporting and dashboards to measure team performance and optimize workflows for increased productivity. 

Additionally, Totango enables customer engagement with NPS surveys and drives product adoption through its targeted campaigns. Totango also offers enterprise-grade privacy and security and complies with data compliance standards like SOC 2 and GDPR.

Integrations include 45+ tools, such as Amazon S3, Chorus, Dropbox, Gong, Google Cloud Storage, HubSpot Marketing Hub, Jira Software, MS Teams, Monday, Pendo, Slack, Zendesk, and more. 

Keap is a versatile business automation and customer relationship management (CRM) software designed to help small businesses enhance their operations and enhance customer engagement. It provides a comprehensive solution for managing customer data, automating marketing and sales processes, and tracking customer interactions. 

Why I Picked Keap: I picked Keap because of its robust capabilities in managing and leveraging customer data effectively. Keap's contact management system allows businesses to store and organize comprehensive customer profiles, including interaction history, preferences, and purchase behaviors. This centralized data repository ensures that businesses have a complete view of their customers, enabling personalized and targeted communication. Additionally, Keap's automation features help with repetitive tasks, ensuring timely follow-ups and consistent engagement throughout the customer journey.

Keap Standout Features and Integrations

Features include its customizable landing pages, which facilitate lead capture and conversion. Businesses can create tailored landing pages to attract potential customers and gather essential contact information, which is then integrated into Keap’s CRM system. Another notable feature is lead scoring, which helps businesses prioritize their leads based on predefined criteria, ensuring that the most promising leads receive timely attention and follow-ups. 

Furthermore, Keap's dynamic form creation allows businesses to design custom forms for various purposes, such as surveys, event registrations, or feedback collection. These forms can be easily integrated into websites or emails, making it simple to gather and organize customer data. 

Integrations include QuickBooks, Zapier, WordPress, Shopify, Gmail, Outlook, PayPal, Stripe, Leadpages, and ScheduleOnce. 

With Customer.io, you can easily automate messaging campaigns. Data Pipelines (the CDP product of Customer.io) is great for collating first-party data from various sources, including websites, applications, databases, and warehouses. Consequently, you can consolidate accurate customer data and leverage insights to kickstart personalized interactions with customers across mobile and web channels.

Why I picked Customer.io: Customer.io leverages real-time behavioral data for personalized and relevant communications. This involves sending messages via emails, push notifications, SMS, in-app messaging, and more. The tool supports Android, iOS, React Native, and Flutter mobile software development kits (SDKs).

Moreover, Customer.io has a data-driven audience segment and a visual workflow builder. The builder is ideal for hyper-targeted campaigns. You can also set up triggered drip sequences that keep the engagement going when your customer performs a desired action. Overall, the workflow is simple to set up and has great automation possibilities.

Customer.io Standout Features and Integrations:

One standout feature of Customer.io is turning your segments into ad audiences by connecting data to your desired ad platform. 

In addition, you can use library languages (including Ruby, Python, Go, and others) to submit event data from your application to Customer.io. 

Integrations include almost 200 third-party applications, such as Appcues, Help Scout, Jira, ManyChat, Nexmo, Productboard, Shopify, Smartsheet, Stripe, Twilio SMS, Zapier, Zoom, and more.

Treasure Data is an enterprise customer data platform that unifies data from marketing, sales, and service teams to create exceptional user experiences. The software mainly uses IoT devices to build customer profiles and provides access to top-notch database management tools.

Why I picked Treasure Data: Treasure Data offers different versions of its CDP capabilities for marketing, sales, and service departments. The platform aims to help users activate customer data across various functions and channels. As a result, organizations can overcome the challenges of siloed data and work in tandem to improve customer experiences.

Moreover, Treasure Data uses machine learning algorithms to create narrow customer segments based on AI-powered analysis of customer behaviors.

Treasure Data Standout Features and Integrations:

One standout feature of Treasure Data is its customer data cloud: Users can integrate data and resolve identities for building unified customer profiles. Additionally, this feature empowers businesses to collate customer experiences across various departments.

Treasure Data offers a clean UI and several out-of-the-box data connector options. The tool also has a recommendation engine and robust data enrichment features.

Integrations include 170+ third-party applications, such as Adobe Commerce, Adobe Marketo Engage, Amazon Advertising, Branch, Cordova SDK, DataRobot, Facebook Page Insights, Google Ads, Instagram Custom Audiences, Klaviyo, Mode Analytics, Salesforce Pardot, and more.