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Best Usability Testing Tools Shortlist

Here are my top picks for usability testing tools, plus a summary of what each tool does best:

  1. 1. Userlytics — Best for testing concept wireframes and prototypes
  2. 2. UXtweak — Best for conducting user empathy tests
  3. 3. Datadog — Best for monitoring backend application analytics
  4. 4. SmartBear — Best for automated cross-browser UI testing sequences
  5. 5. Userbrain — Best for internal UX collaboration
  6. 6. UserZoom — Best for exposing pain points in your digital product design
  7. 7. Optimal Workshop — Best for carrying out tree tests
  8. 8. UsabilityHub — Best for implementing first-click tests on websites
  9. 9. Maze — Best for prompting users to leave in-the-moment feedback
  10. 10. Dovetail — Best for AI summarization of insights

Usability testing tools help you uncover usability issues, providing you with valuable insights into enhancing your user experience. Early identification of usability issues can help reduce development costs and go-to-market timelines. Additionally, usability testing revitalizes the conversion funnel by addressing user behavior. 

Choosing the best usability testing tool might be daunting because of the sheer number of options out there. To simplify your quest, I’ve written a comprehensive guide covering the best options, selection criteria, and frequently asked questions to help you select the right usability testing tool.

What are Usability Testing Tools?

A usability testing tool assesses the usability of digital products, like websites or applications. With usability testing tools, you can perform usability tests with real users, collect feedback, and analyze user interactions to find usability flaws. These tools include capabilities such as task-based testing, screen recording, participant feedback gathering, and data analysis. As a result, you can make data-driven adjustments to improve the overall user experience of your digital products.

Overviews of the 10 Best Usability Testing Tools

Here’s my evaluation of the best usability testing tools, including a summary of their key features, screenshots, and information on trials and pricing.

1

Userlytics

Best for testing concept wireframes and prototypes

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
86 reviews

Free demo available

From $499/month

The team behind Userlytics boasts over 14 years of experience in UX research. Userlytics is a remote user testing platform that allows you to build a study, select participants, and gather UX insights. 

Why I picked Userlytics: I’m delighted at the prospect of testing your concept sketches and prototypes, even before a product goes live. Userlytics helps you to conduct prototype testing throughout the product development lifecycle (PDLC). Moreover, the Userlytics platform is compatible with popular prototyping tools like Figma and Axure. 

Userlytics helps you define the right target audience with advanced demographic filters. For instance, if your app targets middle-aged men in India, you can create a similar test audience to get highly curated testing responses.

Userlytics Standout Features and Integrations:

Standout features include integrated multimodal testing, which combines screen recording, auditory feedback, webcam recording, and eye-tracking. Userlytics also supports virtual reality (VR) testing of apps and prototypes designed for Oculus. 

Integrations include Adobe XD, Axure, Figma, and Protopie. 

Pros

  • Multimodal insights
  • Global Participant Panel
  • Flexibility in test design

Cons

  • Occasional platform stability issues
  • Participant recruitment challenges
2

UXtweak

Best for conducting user empathy tests

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
5
11 reviews

Free plan available

From $80/month (billed annually)

The team behind UXtweak amassed tremendous experience in UX research before building this platform. UXtweak has always been looking to add new testing tools like the first click test, preference test, prototype testing, and others.

Why I picked UXtweak: As a customer experience specialist, I relish understanding what users feel about my digital products. With UXtweak, you can leverage several user empathy tools.

One popular user empathy tool is the five second test; the objective is to gauge participants’ memory of your design after five seconds. The test results can quickly articulate how cluttered or straightforward your website UI is. As a result, UXtweak actually helps you intelligently tweak your UI.

UXtweak Standout Features and Integrations:

One standout feature is UXtweak’s robust mobile app usability testing tool that screen records participants’ interactions with your app. You can design a well-curated target user base using the Online Recruiting feature.

Integration details are currently not available.

Pros

  • Great UI/UX research tools
  • Robust prototype testing
  • Comprehensive product documentation

Cons

  • Lack of sufficient video tutorials
  • Occasional application glitches
3

Datadog

Best for monitoring backend application analytics

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
273 reviews

14-day free trial

From $15/user/month (billed annually)

Datadog offers a plethora of critical application key performance indicators (KPIs) like mean time to resolution (MTTR). The Datadog platform collects helpful metrics that are useful for different stakeholders, including IT operations, developers, security, customer support, and business.

Why I picked Datadog: I’m amazed by the number of use cases that Datadog supports. Datadog collates information from several sources, including logs, traces, metrics, and metadata. 

Datadog is an absolute blessing for your operations team, as the tool helps reduce MTTR with a full-stack visibility platform. Furthermore, Datadog offers API tests to evaluate various system layers, including HTTP, DNS, SSL, etc. In a nutshell, Datadog elegantly combines usability testing features with security prowess to precisely monitor the performance and health of your cloud infrastructure and apps. 

Datadog Standout Features and Integrations:

Standout features include full-stack observability and anomaly detection. Datadog harnesses machine learning to impart intelligent alerting and anomaly detection for proactively identifying and handling issues in real time, assuring optimal system performance and dependability.

Integrations include 25+ tools like AWS, Azure, Bonsai, Boundary, Docker, DoControl, Drata, Google Cloud, Jira, Kubernetes, New Relic, PagerDuty, Slack and others.

Pros

  • Constant updates and improvements
  • Extensive documentation and support resources
  • Intelligent alerting and anomaly detection for proactive issue resolution

Cons

  • A slightly steep learning curve
  • Some users may find the interface overwhelming with a high volume of data
4

SmartBear

Best for automated cross-browser UI testing sequences

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
2
1 review

30-day free trial

Prices vary by product

SmartBear has a comprehensive collection of usability testing tools that serve several use cases, including UI testing, API quality testing, application stability testing, and performance bottleneck testing. SmartBear claims that its testing tools can help shorten your test cycle timelines by over 90%.

Why I picked SmartBear: As a former API developer, the sheer firepower that SmartBear packs is impressive. TestComplete, which is SmartBear’s automated UI testing tool, helps test different kinds of web applications. Additionally, SmartBear makes it easy to perform cross-browser tests in a matter of clicks. 

Testing usually involves setting up predefined test environments. BitBar, another SmartBear tool, grants you instant access to over 2,050 testing environments. Furthermore, VisualTest is another UI testing tool that leverages AI to streamline testing processes.

SmartBear Standout Features and Integrations:

SmartBear’s biggest standout feature, in my opinion, is it's easy-to-create test scripts. SmartBear’s InstaPlay Recorder helps you create and execute complex scripting transactions. BitBar enables you to simulate parallel automated tests on several devices and browsers. As a result, your testing productivity grows substantially.

Integrations include Bitbucket, Confluence, GitHub, HipChat, Jenkins, Jira, Selenium, Slack, TestRail, Trello and others.

Pros

  • Data-driven testing
  • Continuous Integration (CI) support
  • Helpful online community

Cons

  • Occasional false positives with testing
  • Jenkins integration is slightly complicated
5

Userbrain

Best for internal UX collaboration

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
5
2 reviews

14-day free trial

From $99/month

Userbrain is a user testing tool that’s very easy to use. With tons of starter templates and a tester pool of over 100,000 people, it’s incredibly straightforward to design and conduct usability tests for your digital products.

Why I picked Userbrain: I’m a huge fan of internal collaboration. With Userbrain, you can effortlessly collaborate with your UX team. The platform allows you to assign tags and comments at any time stamp of the usability test recordings. Additionally, you can download comments as CSV resources to share with your team.

Userbrain’s reporting features are handy with several quantitative metrics like task completion rate and time on task. What’s remarkable is that these reports get updated in real-time as and when users complete testing your application or prototype.

Userbrain Standout Features and Integrations:

One standout feature for Userbrain is its testing scheduler that enables you to automate user testing. You can schedule weekly or monthly tests to build up the habit of user testing. Furthermore, Userbrain allows you to invite other testers (apart from the application’s tester pool). As a result, you can enroll your colleagues as testers to get their take on an application or website too. 

Integration details are currently not available.

Pros

  • Easy to set up
  • Video annotations and commenting
  • Multi-lingual support

Cons

  • Limited interaction analytics
  • Limited testers in basic plans
6

UserZoom

Best for exposing pain points in your digital product design

Free demo available

Pricing upon request

UserZoom collects measurable and actionable experience insights from your product development journey. UserZoom has a tagline “the UX insights company,” and their platform is a testament to its mission. 

Why I picked UserZoom: UserZoom offers several user research techniques, such as remote usability testing, questionnaires, card sorting, and tree testing. Consequently, your user research process becomes concrete and simplified. UserZoom specializes in remote usability testing, enabling you to collect feedback from people worldwide. 

Additionally, UserZoom helps garner valuable insights into user behavior through screen recording and task-based testing. UserZoom's powerful analytics and reporting tools help analyze user data, spot trends, and produce actionable insights.

UserZoom Standout Features and Integrations:

UserZoom’s biggest standout feature is their massive participant pool of over 120 million. As a result, you can onboard people possessing varying industry experience for your UX research. UserZoom also has enterprise-level scalability, which makes it appropriate for large-scale usability testing projects and organizations with a significant user base.

Integrations include Figma, Google Analytics 360, InVision, Marvel, Mixpanel, Tableau, Tealium Customer Data Hub, Unbounce, and others.

Pros

  • Outstanding customer support
  • User-friendly UI
  • Extensive research capabilities

Cons

  • Certain features have limited customization options
  • A steep learning curve for novices
7

Optimal Workshop

Best for carrying out tree tests

Free plan available

From $208/user/month (billed annually)

The usability testing tools provided by Optimal Workshop help conduct effective and efficient user behavioral research of your digital products. Some notable tools that the platform offers include Treejack (a tree testing tool) and Reframer (a qualitative research tool).

Why I picked Optimal Workshop: Treejack, the tree testing tool of Optimal Workshop, helps determine how people get lost on your website. Reducing browsing friction can be a gamechanger in improving your online conversions. 

With Treejack, you can quickly test site structures and redesign your existing UI to improve the user experience. Additionally, Treejack generates automated insights to make data-based decisions. For instance, if you’re looking to relaunch an ecommerce site, you could conduct tree tests that include questions like “You want a refund. Where do you click?” In a nutshell, tree testing helps you evaluate the effectiveness of your website content.

Optimal Workshop Standout Features and Integrations:

One standout feature, in my opinion, is Optimal Workshop’s  intuitive qualitative research workflow. Optimal Workshop offers Reframer - a reliable tool for drawing meaningful insights from siloes of qualitative research data points. You can visualize and categorize connections between observations to discover vital user insights. Optimal Workshop also has an integrated research archive to document and leverage customer learnings. 

Integration details are currently not available.

Pros

  • Rich data visualization
  • Robust support and training
  • Versatile research tools

Cons

  • Occasional complexity faced by research participants during surveys
  • Rare technical glitches
8

UsabilityHub

Best for implementing first-click tests on websites

Free plan available

From $89/month

UsabilityHub is a renowned testing tool because of its efficient and focused insights. Leveraging a platform like UsabilityHub helps you evaluate real user data to back design decisions. The platform features several practical usability testing methods like click tests, preference tests, and navigation flow testing.

Why I picked UsabilityHub: I’m impressed by the tool’s ease of use, user-friendly design, and clear insights. I’m particularly thrilled by the first click test feature that UsabilityHub offers. You can capture users’ first clicks and measure how long users take to complete particular tasks on a webpage. As a result, you gain vital visibility into the friction your users experience while navigating a website.

UsabilityHub effectively measures the intuitiveness of user interfaces using task-based assessments. Moreover, the platform offers an effective and reliable method of analyzing user experience.

UsabilityHub Standout Features and Integrations:

Standout features include unique analysis mechanisms like card sorting, prototype testing, design surveys, and five-second tests. Preference tests collect user preferences, allowing for more informed design decisions. Flow testing is another interesting approach to website usability testing.

Integration details are currently not available.

Pros

  • Includes a variety of testing methods
  • Swift results
  • User-friendly platform

Cons

  • Participant pool limitations
  • Limited demographic targeting
9

Maze

Best for prompting users to leave in-the-moment feedback

Free plan available

From $99/month

Maze is a usability testing tool that optimizes your customer experience research process. With Maze, you can effectively integrate the customer’s voice into your development cycles. 

Why I picked Maze: I’m enthralled by the feedback-prompting feature that Maze offers. You can prompt users to leave feedback if you seek inputs on a particular section of a webpage or an application. 

Moreover, Maze also offers practical resources like the “participants in-app” and “measure NPS over time” templates. Maze also packs a unique feature that allows you to measure user deviations from predefined paths on a website. With such a microscopic emphasis on your digital users’ behavior, you can quickly identify potential areas of improvement.

Maze Standout Features and Integrations:

Standout features include great visual and context-rich reporting that cumulates various parameters into a usability score. You can also A/B test different web elements to improve the usability score. Additionally, Maze enables you to embed screener surveys on specific web pages to recruit new users for UX research.

Integrations include Adobe XD, Figma, Notion, Sketch, and Slack.

Pros

  • Task-based testing
  • Exportable reports
  • User insights and demographics

Cons

  • Scalability concerns
  • Integration limitations
10

Dovetail

Best for AI summarization of insights

Free trial available

From $30/month

Since the inception of Dovetail back in 2017, the founders have emphasized building software that unravels deep customer understanding. With a massive customer base of over 3,200 companies, Dovetail is a heavyweight in the usability testing market.

Why I picked Dovetail: Ever since ChatGPT took the internet by storm, I’ve always been on the lookout for tools that embrace AI. Dovetail enables you to leverage AI to summarize notes and insights. Consequently, you can save time by quickly identifying key themes in documents, interviews, or customer feedback.

Dovetail’s theme library is a delight if you’re into bold colors and minimalist design. One theme category is “turn feedback into insights,” which has awesome themes that can help you get off the blocks quickly.

Dovetail Standout Features and Integrations:

One of Dovetail’s standout features is its research repository that centralizes user research data. The research repository is similar to an internal Wikipedia with all your customer research. In addition, Dovetail’s affinity mapping features help you group similar research into clusters. Subsequently, you can add valuable information to your research repository for future reference.

Integrations include 15+ tools such as Confluence, Google Drive, Jira, Microsoft Teams, Notion, Productboard, SharePoint, Slack, Trello, Zoom, and others.

Pros

  • Data tagging and annotations
  • Research insights sharing
  • Nifty transcription features

Cons

  • Glitches with insight subgrouping
  • No native mobile app

10 Best Usability Testing Tools Comparison Chart

This comparison chart summarizes basic details about each of my top usability testing tool selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best tool for your budget and business needs.

Tool Free Option Price
1
Userlytics

Best for testing concept wireframes and prototypes

Free demo available

From $499/month Visit Website
2
UXtweak

Best for conducting user empathy tests

Free plan available

From $80/month (billed annually) Visit Website
3
Datadog

Best for monitoring backend application analytics

14-day free trial

From $15/user/month (billed annually) Visit Website
4
SmartBear

Best for automated cross-browser UI testing sequences

30-day free trial

Prices vary by product Visit Website
5
Userbrain

Best for internal UX collaboration

14-day free trial

From $99/month Visit Website
6
UserZoom

Best for exposing pain points in your digital product design

Free demo available

Pricing upon request Visit Website
7
Optimal Workshop

Best for carrying out tree tests

Free plan available

From $208/user/month (billed annually) Visit Website
8
UsabilityHub

Best for implementing first-click tests on websites

Free plan available

From $89/month Visit Website
9
Maze

Best for prompting users to leave in-the-moment feedback

Free plan available

From $99/month Visit Website
10
Dovetail

Best for AI summarization of insights

Free trial available

From $30/month Visit Website

Other Options

Here are a few more usability testing tools that didn’t make my list, but are definitely worth checking out:

  1. Trymata (formerly TryMyUI)

    Best for custom screener questions and demographic filtering

  2. Userfeel

    Best for a pay-as-you-go pricing model

  3. Testlio

    Best for analyzing customer experience in the media & entertainment industry

  4. Optimizely

    Best usability testing tool with content management features

  5. UXCam

    Best for mobile testing

  6. Hotjar

    Best for visualizing user behavior using heatmaps

  7. UserTesting

    Best for Customer Experience Narrative (CxN) features

  8. Lookback

    Best for conducting research based on touch inputs from mobile applications

  9. Loop11

    Best for competitive benchmarking

  10. Useberry

    Best for interactive clickability tests

Selection Criteria for Usability Testing Tools 

To create this list, I relied on my own personal experience using usability testing tools, as well as recent market data to build my initial long list of options to vet. Here’s a summary of the primary selection and evaluation criteria I used to develop my shortlist of the best usability testing tools for this article:

Core Functionalities

Here are some critical essentials that every usability testing tool has to offer to clinch a spot on my shortlist:

  • Enables you to create and customize usability tests
  • Allows you to select participants from the application provider’s talent pool
  • Facilitates report generation based on collected insights

Key Features

Apart from the functionalities mentioned above, here are some important features that make a usability testing tool more valuable. I considered these criteria while building my final shortlist:

  • Inviting third-party testers: You must be able to invite colleagues or friends to test out a digital product.
  • Template Collection: A comprehensive template collection can help you draw inspiration and start building usability tests quickly.
  • Testing mechanisms: Ideally, you should have many testing methods at your disposal; this allows you to collect research from various perspectives.

Interesting Read: How to Recruit Users for Research Studies (With Strategies and Pro Tips) 

Usability

While endeavoring to test usability, the very usability of your testing application plays a vital role. An easy-to-use interface can go a long way in streamlining your testing efforts. I prioritized usability testing tools that ship a clean and straightforward UI.

Software Integrations

I shortlisted tools that integrate with other software systems, like collaboration and design platforms. To aid your decision-making, I’ve listed the key integrations for each tool.

Pricing

Many usability testing tools employ a per-month subscription pricing model. Most of these tools charge around $30 - $100 per user per month. However, some advanced usability testing tools catering to a more developer-based audience charge between $100 - $500 per user per month. Lastly, I’ve also mentioned each tool’s free trial availability as well.

People Also Ask

Got any queries on usability testing tools? Check out these FAQs to learn more:

Software Reviews for Other Types of Usability Testing Tools

To save you time, here are some additional resources to help you elevate your usability testing game:

Signing Off

Selecting the right usability testing tool can help you identify pain points that appear as revelations to your product development journey. I hope my guide helps you choose the right usability testing tool that aligns with your CX goals.

Don’t forget to subscribe to our newsletter for more solutions and strategies from top customer experience strategists. 

By Hannah Clark

Hannah Clark is the Editor of The CX Lead. After serving over 12 years working in front-line customer experience for major brands, Hannah pivoted to a career in digital publishing and media production. Having gained a holistic view of the challenges and intricacies of delivering exceptional experiences, Hannah aims to help CX practitioners 'level up' their skills by amplifying the voices of today's thought leaders in the space.

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