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With so many different usability testing tools out there, figuring out which is right for your needs is tough. You know you want a tool to help you identify issues within your user experience to create user-friendly services and products, but you need to figure out which tool is best. In this article, I'll help you make your choice easier by sharing my insights on the best usability testing tools to evaluate digital products from your users' perspective to make them more effective.

What are Usability Testing Tools?

Usability testing tools are software applications that assess the usability of digital products, like websites or applications, to improve the user experience of a product. With usability testing tools, you can perform usability tests with real users, collect feedback, and analyze user interactions to find usability flaws. These tools include capabilities such as task-based testing, screen recording, participant feedback gathering, and data analysis.

Usability testing tools can help you improve your user experience (UX), increase your user satisfaction, and make your digital products more effective. Their feedback collection and analysis tools can also help you make data-driven adjustments to improve the overall user experience of your digital products while reducing development costs by identifying key issues earlier on in the development process.

Overviews of the 10 Best Usability Testing Tools

Here’s my evaluation of the best usability testing tools, including a summary of their key features, screenshots, and information on trials and pricing.

1

Userlytics

Best for testing concept wireframes and prototypes

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
86 reviews

Free demo available

From $499/month

The team behind Userlytics boasts over 14 years of experience in UX research. Userlytics is a remote user testing platform that allows you to build a study, select participants, and gather UX insights. 

Why I picked Userlytics: I’m delighted at the prospect of testing your concept sketches and prototypes, even before a product goes live. Userlytics helps you to conduct prototype testing throughout the product development lifecycle (PDLC). Moreover, the Userlytics platform is compatible with popular prototyping tools like Figma and Axure. 

Userlytics helps you define the right target audience with advanced demographic filters. For instance, if your app targets middle-aged men in India, you can create a similar test audience to get highly curated testing responses.

Userlytics Standout Features and Integrations:

Standout features include integrated multimodal testing, which combines screen recording, auditory feedback, webcam recording, and eye-tracking. Userlytics also supports virtual reality (VR) testing of apps and prototypes designed for Oculus. 

Integrations include Adobe XD, Axure, Figma, and Protopie. 

Pros

  • Multimodal insights
  • Global Participant Panel
  • Flexibility in test design

Cons

  • Occasional platform stability issues
  • Participant recruitment challenges
2

UXtweak

Best for conducting user empathy tests

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
5
11 reviews

Free plan available

From $80/month (billed annually)

The team behind UXtweak amassed tremendous experience in UX research before building this platform. UXtweak has always been looking to add new testing tools like the first click test, preference test, prototype testing, and others.

Why I picked UXtweak: As a customer experience specialist, I relish understanding what users feel about my digital products. With UXtweak, you can leverage several user empathy tools.

One popular user empathy tool is the five second test; the objective is to gauge participants’ memory of your design after five seconds. The test results can quickly articulate how cluttered or straightforward your website UI is. As a result, UXtweak actually helps you intelligently tweak your UI.

UXtweak Standout Features and Integrations:

One standout feature is UXtweak’s robust mobile app usability testing tool that screen records participants’ interactions with your app. You can design a well-curated target user base using the Online Recruiting feature.

Integration details are currently not available.

Pros

  • Great UI/UX research tools
  • Robust prototype testing
  • Comprehensive product documentation

Cons

  • Lack of sufficient video tutorials
  • Occasional application glitches
3

Datadog

Best for monitoring backend application analytics

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
273 reviews

14-day free trial

From $15/user/month (billed annually)

Datadog offers a plethora of critical application key performance indicators (KPIs) like mean time to resolution (MTTR). The Datadog platform collects helpful metrics that are useful for different stakeholders, including IT operations, developers, security, customer support, and business.

Why I picked Datadog: I’m amazed by the number of use cases that Datadog supports. Datadog collates information from several sources, including logs, traces, metrics, and metadata. 

Datadog is an absolute blessing for your operations team, as the tool helps reduce MTTR with a full-stack visibility platform. Furthermore, Datadog offers API tests to evaluate various system layers, including HTTP, DNS, SSL, etc. In a nutshell, Datadog elegantly combines usability testing features with security prowess to precisely monitor the performance and health of your cloud infrastructure and apps. 

Datadog Standout Features and Integrations:

Standout features include full-stack observability and anomaly detection. Datadog harnesses machine learning to impart intelligent alerting and anomaly detection for proactively identifying and handling issues in real time, assuring optimal system performance and dependability.

Integrations include 25+ tools like AWS, Azure, Bonsai, Boundary, Docker, DoControl, Drata, Google Cloud, Jira, Kubernetes, New Relic, PagerDuty, Slack and others.

Pros

  • Constant updates and improvements
  • Extensive documentation and support resources
  • Intelligent alerting and anomaly detection for proactive issue resolution

Cons

  • A slightly steep learning curve
  • Some users may find the interface overwhelming with a high volume of data
4

SmartBear

Best for automated cross-browser UI testing sequences

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
2
1 review

30-day free trial

Prices vary by product

SmartBear has a comprehensive collection of usability testing tools that serve several use cases, including UI testing, API quality testing, application stability testing, and performance bottleneck testing. SmartBear claims that its testing tools can help shorten your test cycle timelines by over 90%.

Why I picked SmartBear: As a former API developer, the sheer firepower that SmartBear packs is impressive. TestComplete, which is SmartBear’s automated UI testing tool, helps test different kinds of web applications. Additionally, SmartBear makes it easy to perform cross-browser tests in a matter of clicks. 

Testing usually involves setting up predefined test environments. BitBar, another SmartBear tool, grants you instant access to over 2,050 testing environments. Furthermore, VisualTest is another UI testing tool that leverages AI to streamline testing processes.

SmartBear Standout Features and Integrations:

SmartBear’s biggest standout feature, in my opinion, is it's easy-to-create test scripts. SmartBear’s InstaPlay Recorder helps you create and execute complex scripting transactions. BitBar enables you to simulate parallel automated tests on several devices and browsers. As a result, your testing productivity grows substantially.

Integrations include Bitbucket, Confluence, GitHub, HipChat, Jenkins, Jira, Selenium, Slack, TestRail, Trello and others.

Pros

  • Data-driven testing
  • Continuous Integration (CI) support
  • Helpful online community

Cons

  • Occasional false positives with testing
  • Jenkins integration is slightly complicated
5

Userbrain

Best for internal UX collaboration

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
5
2 reviews

14-day free trial

From $99/month

Userbrain is a user testing tool that’s very easy to use. With tons of starter templates and a tester pool of over 100,000 people, it’s incredibly straightforward to design and conduct usability tests for your digital products.

Why I picked Userbrain: I’m a huge fan of internal collaboration. With Userbrain, you can effortlessly collaborate with your UX team. The platform allows you to assign tags and comments at any time stamp of the usability test recordings. Additionally, you can download comments as CSV resources to share with your team.

Userbrain’s reporting features are handy with several quantitative metrics like task completion rate and time on task. What’s remarkable is that these reports get updated in real-time as and when users complete testing your application or prototype.

Userbrain Standout Features and Integrations:

One standout feature for Userbrain is its testing scheduler that enables you to automate user testing. You can schedule weekly or monthly tests to build up the habit of user testing. Furthermore, Userbrain allows you to invite other testers (apart from the application’s tester pool). As a result, you can enroll your colleagues as testers to get their take on an application or website too. 

Integration details are currently not available.

Pros

  • Easy to set up
  • Video annotations and commenting
  • Multi-lingual support

Cons

  • Limited interaction analytics
  • Limited testers in basic plans
6

UserZoom

Best for exposing pain points in your digital product design

Free demo available

Pricing upon request

UserZoom collects measurable and actionable experience insights from your product development journey. UserZoom has a tagline “the UX insights company,” and their platform is a testament to its mission. 

Why I picked UserZoom: UserZoom offers several user research techniques, such as remote usability testing, questionnaires, card sorting, and tree testing. Consequently, your user research process becomes concrete and simplified. UserZoom specializes in remote usability testing, enabling you to collect feedback from people worldwide. 

Additionally, UserZoom helps garner valuable insights into user behavior through screen recording and task-based testing. UserZoom's powerful analytics and reporting tools help analyze user data, spot trends, and produce actionable insights.

UserZoom Standout Features and Integrations:

UserZoom’s biggest standout feature is their massive participant pool of over 120 million. As a result, you can onboard people possessing varying industry experience for your UX research. UserZoom also has enterprise-level scalability, which makes it appropriate for large-scale usability testing projects and organizations with a significant user base.

Integrations include Figma, Google Analytics 360, InVision, Marvel, Mixpanel, Tableau, Tealium Customer Data Hub, Unbounce, and others.

Pros

  • Outstanding customer support
  • User-friendly UI
  • Extensive research capabilities

Cons

  • Certain features have limited customization options
  • A steep learning curve for novices
7

Trymata (formerly TryMyUI)

Best for custom screener questions and demographic filtering

Free trial available

From $399/month (2 seats)

Trymata claims that its usability testing features can help you realize an average sales hike of 40%. Launched in 2015, the platform (formerly known as TryMyUI) quickly rose to prominence with a comprehensive set of usability features. 

Why I picked Trymata: Tryata is highly effective thanks to its simple design, large participant pool, and insightful testing options. Its user-friendly platform and broad participant pool allow researchers to collect important input and get actionable insights to improve the usability of their digital products.

Trymata offers customized screener questions and demographic filtering in user research. Moreover, its extensive filtering features enable you to pick participants accurately based on variables such as age, area, or job, thus, improving research study precision.

Trymata Standout Features and Integrations:

Standout features include Trymata’s frustration filters that collect useful data like specific instances in your customer journey that resulted in rage clicks, error clicks, or dead clicks. Additionally, Trymata collects valuable website visitor logs that describe how users interact with your website.

Integration details are currently not available.

Pros

  • End-to-end analytics
  • Real-time user tracking
  • Great demographic filtering features

Cons

  • Limited task complexity
  • Slightly steep learning curve
8

Maze

Best for prompting users to leave in-the-moment feedback

Free plan available

From $99/month

Maze is a usability testing tool that optimizes your customer experience research process. With Maze, you can effectively integrate the customer’s voice into your development cycles. 

Why I picked Maze: I’m enthralled by the feedback-prompting feature that Maze offers. You can prompt users to leave feedback if you seek inputs on a particular section of a webpage or an application. 

Moreover, Maze also offers practical resources like the “participants in-app” and “measure NPS over time” templates. Maze also packs a unique feature that allows you to measure user deviations from predefined paths on a website. With such a microscopic emphasis on your digital users’ behavior, you can quickly identify potential areas of improvement.

Maze Standout Features and Integrations:

Standout features include great visual and context-rich reporting that cumulates various parameters into a usability score. You can also A/B test different web elements to improve the usability score. Additionally, Maze enables you to embed screener surveys on specific web pages to recruit new users for UX research.

Integrations include Adobe XD, Figma, Notion, Sketch, and Slack.

Pros

  • Task-based testing
  • Exportable reports
  • User insights and demographics

Cons

  • Scalability concerns
  • Integration limitations
9

Userfeel

Best for a pay-as-you-go pricing model

Free demo available

From $30/tester

Userfeel is a remote usability testing platform allowing you to collect feedback on your website or app from people worldwide. Userfeel’s testing panel boasts over 150,000 testers proficient in 40 languages.

Why I picked Userfeel: I like the pricing model that Userfeel offers; it’s a pay-as-you-go, flexible model where you pay for each test. There’s no subscription fee, which is helpful if you seek usability testing only on rare occasions.

Userfeel features two types of user tests: moderated and unmoderated. Moderated tests are where the tester performs a solo check of your website and then records feedback. On the other hand, unmoderated user tests allow you to have a collaborative session with the tester. As a result, you can ask more detailed questions to collect more curated responses.

Userfeel Standout Features and Integrations:

Standout features include a System Usability Scale (SUS) rating that assigns your website a 0-100 usability score. Userfeel evaluates a SUS score for each usability test. You can use the SUS rating as a reliable indicator of the browsing ease on your website. Userfeel also leverages the Google Speech API to automatically transcript all usability testing sessions. Consequently, you can quickly jump to specific points in the transcript.

Integration details are currently not available.

Pros

  • No additional cost for extra team members
  • Global participant pool
  • Easy to set up

Cons

  • Customization constraints
  • Occasional mismatch between requested and assigned participants
10

Optimal Workshop

Best for carrying out tree tests

Free plan available

$166/user/month (billed annually)

The usability testing tools provided by Optimal Workshop help conduct effective and efficient user behavioral research of your digital products. Some notable tools that the platform offers include Treejack (a tree testing tool) and Reframer (a qualitative research tool).

Why I picked Optimal Workshop: Treejack, the tree testing tool of Optimal Workshop, helps determine how people get lost on your website. Reducing browsing friction can be a gamechanger in improving your online conversions. 

With Treejack, you can quickly test site structures and redesign your existing UI to improve the user experience. Additionally, Treejack generates automated insights to make data-based decisions. For instance, if you’re looking to relaunch an ecommerce site, you could conduct tree tests that include questions like “You want a refund. Where do you click?” In a nutshell, tree testing helps you evaluate the effectiveness of your website content.

Optimal Workshop Standout Features and Integrations:

One standout feature, in my opinion, is Optimal Workshop’s  intuitive qualitative research workflow. Optimal Workshop offers Reframer - a reliable tool for drawing meaningful insights from siloes of qualitative research data points. You can visualize and categorize connections between observations to discover vital user insights. Optimal Workshop also has an integrated research archive to document and leverage customer learnings. 

Integration details are currently not available.

Pros

  • Rich data visualization
  • Robust support and training
  • Versatile research tools

Cons

  • Occasional complexity faced by research participants during surveys
  • Rare technical glitches
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Other Options

Here are a few more usability testing tools that didn’t make my list, but are definitely worth checking out:

  1. Dovetail

    Best for AI summarization of insights

  2. UsabilityHub

    Best for implementing first-click tests on websites

  3. Optimizely

    Best usability testing tool with content management features

  4. Hotjar

    Best for visualizing user behavior using heatmaps

  5. UserTesting

    Best for Customer Experience Narrative (CxN) features

  6. Testlio

    Best for analyzing customer experience in the media & entertainment industry

  7. UXCam

    Best for mobile testing

  8. Lookback

    Best for conducting research based on touch inputs from mobile applications

  9. Loop11

    Best for competitive benchmarking

  10. Useberry

    Best for interactive clickability tests

Selection Criteria for Usability Testing Tools 

To create this list, I relied on my own personal experience using usability testing tools, as well as recent market data to build my initial long list of options to vet. Here’s a summary of the primary selection and evaluation criteria I used to develop my shortlist of the best usability testing tools for this article:

Core Functionalities

Here are some critical essentials that every usability testing tool has to offer to clinch a spot on my shortlist:

  • Enables you to create and customize usability tests
  • Allows you to select participants from the application provider’s talent pool
  • Facilitates report generation based on collected insights

Key Features

Apart from the functionalities mentioned above, here are some important features that make a usability testing tool more valuable. I considered these criteria while building my final shortlist:

  • Inviting third-party testers: You must be able to invite colleagues or friends to test out a digital product.
  • Template Collection: A comprehensive template collection can help you draw inspiration and start building usability tests quickly.
  • Testing mechanisms: Ideally, you should have many testing methods and at your disposal; this allows you to collect research from various perspectives.

Interesting Read: How to Recruit Users for Research Studies (With Strategies and Pro Tips) 

Usability

While endeavoring to test usability, the very usability of your testing application plays a vital role. An easy-to-use interface can go a long way in streamlining your testing efforts. I prioritized usability testing tools that ship a clean and straightforward UI.

Software Integrations

I shortlisted tools that integrate with other software systems, like collaboration and design platforms. To aid your decision-making, I’ve listed the key integrations for each tool.

Pricing

Many usability testing tools employ a per-month subscription pricing model. Most of these tools charge around $30 - $100 per user per month. However, some advanced usability testing tools catering to a more developer-based audience charge between $100 - $500 per user per month. Lastly, I’ve also mentioned each tool’s free trial availability as well.

People Also Ask

Got any queries on usability testing tools? Check out these FAQs to learn more:

Why is usability testing important?

Usability testing tools help you uncover usability issues, providing you with valuable insights into enhancing your user experience. Early identification of usability issues can help reduce development costs and go-to-market timelines. Additionally, usability testing revitalizes the conversion funnel by addressing user behavior.

Are there different types of usability testing?

Yes, there are quite a few different types of usability testing. Here are some popular ones:

  • Explorative usability testing: At the inception of new product development, explorative usability testing helps uncover potential usability issues. Consider a fitness app, for instance. The developers would conduct exploratory testing to understand how users track workouts and set goals. Consequently, they can identify areas of improvement.
  • Comparative usability testing: This testing technique primarily compares multiple designs or versions. The objective is to figure out which version yields the best usability results. A/B testing is a popular type of comparative testing.
  • Remote usability testing: When you have remote participants testing your product, remote usability testing is your go-to option. Remote usability tests are either moderated or unmoderated.
  • Benchmark usability testing: This method compares your product with the industry standard benchmark. For instance, if you are designing a music streaming application, Spotify could be your benchmark.

Need help researching user experience? Check out A Quick Guide to Choosing the Right User Experience Research Methods for Your Goals.

How does usability testing affect UX?

Usability testing helps you positively tweak the UX design of your digital products. Through usability testing, you unravel user pain points, which help roll out iterative design improvements. Moreover, usability testing enables you to experience user empathy and build products keeping the customer in mind.

Intriguing read: User Experience Website Testing: How to Do It The Smarter Way 

What’s the difference between UX testing and UAT testing?

UX testing evaluates the user experience and usability of your digital products. On the other hand, User Acceptance Testing (UAT) helps determine whether your software systems are ready for deployment. UAT emphasizes the overall functionality of your products, while UX testing is more usability-centric.

Software Reviews for Other Types of Usability Testing Tools

To save you time, here are some additional resources to help you elevate your usability testing game:

Signing Off

Selecting the right usability testing tool can help you identify pain points that appear as revelations to your product development journey. I hope my guide helps you choose the right usability testing tool that aligns with your CX goals.

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