It's fast becoming the norm to use specialized software for customer feedback in enterprise settings, instead of relying on generalized or outsourced solutions.
I've compiled this comprehensive guide, featuring a curated list of the best options, key selection criteria, and answers to commonly asked questions. With this information, you can pinpoint the right enterprise survey software for your organization's unique needs.
What is Enterprise Survey Software?
Enterprise survey software refers to a specialized set of tools designed to collect, analyze, and action customer and employee feedback at scale. This is a diverse category, with many sub-types of survey solutions. For instance, some platforms on this list also offer robust integrations with eCommerce and point-of-sale (POS) systems.
Here you'll find a mix of other functionalities as well, including Customer Experience Management (CEM) systems, Voice of the Customer (VoC) platforms, and Employee Experience (EX) solutions. All are typically equipped with advanced analytics and automation features tailored for enterprise needs.
SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. Its mobile-ready surveys are a key feature, ensuring that the surveys are easily accessible and user-friendly on any mobile device.
Why I picked SurveyLegend: With SurveyLegend, you can customize your surveys to match your company's branding by changing the theme, colors, fonts, and backgrounds. Logic flows make the surveys more interactive, allowing the system to identify relevant respondents and improve data quality. The platform also has an auto-saving feature that saves changes as you work, so you don't have to worry about losing your progress and can focus on creating effective surveys.
SurveyLegend Standout Features and Integrations:
Standout features include the ability to create custom surveys on different devices through a user-friendly interface. It also allows for logic and branching, which creates a personalized survey path that enhances respondent engagement. To optimize readability across different screens, Survey Legend provides a selection of professional themes for aesthetic survey designs.
Integrations include Google Drive, Dropbox, Mailchimp, and Salesforce, as well as social media platforms like Facebook and Twitter for survey sharing.
- Supports over 50 languages
- Mobile friendly
- Spam bot protetction
- No live chat on free plan
- No free integrations
Survicate is a great tool for customer journey mapping, with specialized tools designed to help you track and analyze customer interactions. Consequently, it’s a great fit for companies focused on improving the customer experience, from initial contact through to post-purchase engagement.
Why I picked Survicate: This tool excels at gathering customer insights in-app. You can collect real-time feedback within any app, capturing the user experience in context. As a result, digital marketers and app developers get a better understanding of users preferences, behaviors, and pain points — all without disrupting the customer journey.
Survicate Standout Features and Integrations:
Standout features include a range of survey distribution methods, encompassing link sharing, email, and embedded forms. In addition, Survicate offers question-branching logic that helps to create a personalized, targeted survey experience.
The software also includes a Feedback Hub where all collected feedback can be viewed in a single location, helping team members analyze the data and draw actionable conclusions.
Integrations include ActiveCampaign, Amplitude, Drip, FullStory, Intercom, Klaviyo, Microsoft Teams, and Zendesk. A large number of native integrations are available, making it easy to connect with any tech platforms you are already using. Large organizations using data warehouses may appreciate the integration with Google BigQuery and Redshift.
- Customizable survey designs
- Question branching logic
- Multiple distribution methods
- Restricted multi-user collaboration
- Lacks sentiment analysis
ThoughtExchange is an innovative tool that’s designed to gather crowdsourced insights, allowing you to tap into collective intelligence through large-scale, interactive discussions. It’s a great tool for businesses looking to drive customer or employee engagement and acquire nuanced feedback.
Why I picked ThoughtExchange: This tool got my attention thanks to its customizable privacy settings, which allow for anonymous contributions that encourage honest, open feedback. The software is also scalable, so it’s suitable for both small team discussions and large community projects. I also liked the way ThoughtExchange is applicable in many settings, from internal team assessments to stakeholder consultations.
ThoughtExchange Standout Features and Integrations:
Standout features include a system that allows participants to rate ideas, so key insights can be pinpointed easily. Other notable features include heat maps and sentiment analysis. ThoughtExchange supports the upload of images and videos to enrich discussions. In addition, the dashboard offers advanced filtering options, so you can sift through data and identify key themes.
Integrations include Google Calendar, Microsoft Teams, Outlook Calendar, and Slack. For organizations who use Learning Management Systems, ThoughtExchange is a great choice. Integrations with platforms like Moodle facilitate discussions within training or academic environments.
- Facilitates democratic decision-making
- Dynamic interaction features
- Supports multimedia content
- Lacks offline data collection
- Limited question types
Suzy Insights made the cut thanks to its focus on consumer trend forecasting, providing companies with predictive analytics for anticipating market changes and consumer behavior. This forward-looking data is a boon for organizations and brands aiming to be proactive and stay one step ahead.
Why I picked Suzy Insights: This tool is a strong contender in the field of delivering real-time consumer insights. This makes it invaluable for companies needing fast feedback to guide marketing decisions.
Businesses can collect and analyze consumer data quickly to get a real-time pulse on market sentiment. This is helpful in sectors where consumer preferences change quickly, such as technology, fashion, and consumer goods.
Suzy Insights Standout Features and Integrations:
Standout features include a built-in dashboard that supports cross-tabulation and detailed analysis of survey results. Suzy Insights also includes a Quick Poll option for getting quick ‘Yes/No' answers to simple questions.
Another handy feature is Idea Screening, which allows you to test various concepts at the same time, helping to streamline the product development process.
Integrations are available with popular business tools such as Google Analytics and Adobe Marketing Cloud. For ecommerce businesses, the software also supports integration with Magento and Shopify, so you can directly tie consumer feedback to sales performance. There is also a reliable API for creating custom integrations as needed.
- Real-time data visualization
- Idea Screening capability
- Quick Poll feature
- Lacks pre-built templates
- Restricted multi-user access
The SogoCore platform, formerly SoGoSurvey, is a great fit if you need to integrate with agile project management tools. This specialized focus makes it great for fluid survey creation, fast deployment, and detailed analysis within ongoing project cycles.
Why I picked SogoCore: This tool stood out for its special ability to support multilingual surveys. This makes it a natural choice for businesses that operate worldwide, or need to serve diverse populations.
Thanks to sophisticated translation features and native language support, SogoCore helps you reach a broad audience without compromising on the accuracy of survey data. This is important for companies looking to adapt business strategy to new markets.
SogoCore Standout Features and Integrations:
Standout features of this tool include real-time collaboration options which help team members work on the same survey simultaneously. In addition, SogoCore includes an analytics dashboard offering unique visual data representations, such as journey maps and heatmaps.
You may also appreciate the option for voice-enabled surveys, which gives an easier and more interactive way for people to offer feedback.
Integrations include the ability to connect with agile project management tools such as Asana and Jira, so you can organize data flow within your agile development cycles. SogoCore also integrates readily with tools such as Google Analytics, Salesforce, and Microsoft Dynamics. Custom integrations are also possible through the open API.
- Accessibility features
- Built-in journey maps
- Agile cycle compatibility
- Lacks A/B testing
- Pay-per-user pricing
Alchemer goes above and beyond most online survey tools by offering granular control over data collection and analytics. This makes it a preferred choice for organizations that need custom solutions, or must keep a tight grip on how data is gathered and used.
Why I picked Alchemer: Alchemer is notable for the high degree of customization offered. From unique question types to custom survey logic, the platform offers granular control over every aspect of surveys.
The flexibility extends to export options, with a wide variety of formats offered to work with various reporting and analytics tools. Alchemer also offers specific solutions for sectors such as healthcare, education, and government.
Alchemer Standout Features and Integrations:
Standout features include split testing to help you optimize survey performance, plus quota management for controlling survey distribution. Alchemer also provides extensive reporting options, including real-time analytics. You also get data visualization tools such as dashboards and charts. The software supports multilingual surveys, allowing you to reach a diverse target audience.
Integrations include connections with widely-used systems like Salesforce, Microsoft Dynamics, HubSpot, and Marketo. For deep dives into analytics, Alchemer also supports integration with Google Analytics and Tableau, providing a holistic view of your data.
- Offline data collection
- Data export flexibility
- GDPR and HIPAA compliance
- No native mobile app
- Limited pre-built templates
Attest is a company that focuses on market research and competitive analysis, providing companies with detailed insights into consumer behavior, industry trends, and competitor strategies. It provides a robust set of data-driven research tools to help you stay ahead in a competitive world.
Why I picked Attest: This platform made it onto my list thanks to the emphasis on market research agility. It provides fast, actionable insights, so you can adapt quickly to changing market conditions.
Another plus is the real-time data collection and analytics capabilities. These help you pivot your market research focus quickly, making it ideal for businesses operating in volatile or fast-moving sectors. By leveraging this tool, you can counter threats, seize opportunities, and maintain a competitive edge.
Attest Standout Features and Integrations:
The biggest standout feature I noted are the advanced segmentation options. These help you dissect your audience, based on a range of psychographic and demographic factors. Attest also supports multi-channel survey distribution, allowing you to expand your reach via methods such as social media and QR codes. There is also an Audience Finder feature which pinpoints the most relevant groups for any research project.
Integrations include connections with data visualization tools such as Tableau and Google Data Studio, helping you dive deep to get nuanced insights into your data. You can also add further integrations using services such as Zapier, or through the Attest API.
- Multi-channel distribution
- A/B testing
- 'Audience Finder' feature
- Paywall for premium features
- No white-label options
SurveyMonkey Enterprise is a powerhouse in the survey software industry, offering robust capabilities that make it ideal for large-scale survey initiatives. Whether you're looking to collect customer feedback, employee insights, or market data, this survey platform has the scale and flexibility to handle it all.
Why I picked SurveyMonkey Enterprise: SurveyMonkey Enterprise provides features for comprehensive survey design, data collection, and analytics. It offers question libraries and survey templates, allowing you to create customized surveys easily. You can distribute these through various channels, including social media, email, and the web, to reach a wide audience effectively.
I liked the ability to deploy surveys across multiple channels and geographies, without compromising data security and compliance. This is why I think it's a great tool for organizations needing to improve employee or customer satisfaction.
SurveyMonkey Enterprise Standout Features and Integrations:
Standout features include automation features, advanced analytics tools, and real-time reporting. The platform offers dedicated account managers and 24/7 customer support to assist you with any problems. Regarding security, SurveyMonkey complies with HIPAA, GDPR, and other industry standards, so your data is in safe hands.
Integrations include native connections with well-known CRM systems like Salesforce, as well as marketing platforms such as HubSpot. For further connectivity, the API support allows for custom integrations, providing even more flexibility to connect with enterprise tools.
- Industry compliance standards
- Multiple distribution channels
- Extensive question library
- Complex for beginners
- No native CRM
I picked Qualtrics CoreXM for its focus on experience management. The platform extends beyond surveys to cover employee, customer, product, and brand experiences. Thanks to its XM platform and specialized modules, it's a great choice for companies seeking a 360-degree understanding of feedback.
Why I picked Qualtrics CoreXM: This tool is a solid Experience Management platform for measuring and improving stakeholder experiences. Qualtrics CoreXM offers a single, centralized platform for gathering, analyzing, and acting on important data.
Sophisticated analytics and insights make Qualtrics the ‘go-to’ platform for growing businesses focused on data-driven decision-making. This makes it perfect for companies that need to both collect data and understand its context.
Qualtrics CoreXM Standout Features and Integrations:
Standout features include sentiment analysis and advanced text analytics, helping you delve deeper into open-ended responses. Qualtrics also supports advanced survey functions such as skip logic and conditional branching, creating more relevant, personalized surveys for respondents.
Qualtrics offers a range of question libraries and pre-built templates that conform to industry best practices. This helps you save time and build high-quality surveys easily.
Integrations include connections with many CRM systems, including Salesforce, together with data visualization tools such as Tableau. If you’re looking to combine survey data with other metrics, you’ll be happy to know Qualtrics integrates with web platforms such as Google Analytics and Adobe Analytics.
You can also create custom integrations through the API. This gives you the flexibility to connect Qualtrics with your existing corporate solutions, ensuring a unified data approach.
- Conditional branching support
- Advanced text analytics
- Comprehensive XM platform
- Limited customization in reporting
- Requires training for full utilization
Zoho Surveys offers a flexible, budget-friendly solution that scales without limit, making it a top pick for enterprise organizations. With a wide range of customization options, this tool provides a good entry point for companies considering data-driven feedback collection.
Why I picked Zoho Survey: Zoho Surveys is a powerful survey tool that’s a great fit for any business already using Zoho software. This tool supports multiple languages, making it a versatile choice for businesses with an international customer base.
Zoho Survey Standout Features and Integrations:
Standout features include a variety of templates, question types, and customization options. Zoho Surveys delivers a scalable solution that won’t break the bank. Thanks to the tiered pricing model and flexible feature set, it's easy for companies to start small, then scale up as their survey needs expand.
Other features like branching, skip logic, and real-time analytics make it a versatile survey tool.
Integrations include native compatibility with the entire Zoho ecosystem, including CRM, email marketing, and customer support software. This offers you a scalable path for expanding data capabilities. Zoho Survey also supports external integrations with software like Google Sheets and Mailchimp, allowing for automated marketing workflows and easy data export.
- Skip logic and branching
- Easy-to-use interface
- Zoho ecosystem integration
- No native dashboards
- No real-time collaboration
Best for mobile-ready surveys
Free plan available
Best for in-app customer insights
10-day free trial
Best for crowd-sourced feedback
Free demo available
|Pricing upon request||Website|
Best for real-time consumer insights
Free demo available
|Pricing upon request||Website|
Best for multilingual surveys
10-day free trial + free plan available
|From $25/user/month (billed annually)||Website|
Best for custom survey logic
Free demo available
|Pricing upon request||Website|
Best for market research agility
Free demo available
|Pricing upon request||Website|
Best for large-scale survey deployment
Free demo available
|Pricing upon request||Website|
Best for data-driven decision-making
30-day free trial + free plan available
|Pricing upon request||Website|
Best for enterprise-level scalability
7-day free trial + free plan available
- Typeform Enterprise
Best for a conversational user experience
Best for recurring feedback loops
Best for data-secure surveys
Best for multi-channel survey distribution
Best for advanced survey analytics
- Microsoft Forms
Best for Office 365 integration
Best for CRM-integrated feedback surveys
Best for customizable survey designs
est for comprehensive CX insights
- Google Forms
Best for fast, cost-effective surveys
Best for interactive, mobile-friendly surveys
Best for localized customer feedback
Selection Criteria for Enterprise Survey Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best enterprise survey software for this article:
Firstly, I shortlisted and assessed a wide range of enterprise software tools, considering key customer and employee feedback functionalities. To make my list, a tool had to offer the following capabilities as a minimum:
- Empower you to create and distribute customer and employee surveys across various channels
- Enable you to collect and store survey data securely, in accordance with compliance standards like HIPAA and GDPR
- Provide powerful analytics tools for interpreting survey results (such as bar charts, pie graphs, and trend lines)
To meet the core requirements outlined above, these are the main features I believe are essential for enterprise-level survey software:
- Question Customization: It must enable you to tailor survey questions and answer types, allowing for more precise feedback.
- Data Analysis & Reporting: The software should offer robust analytics tools for interpreting survey results and generating detailed reports.
- Multi-Channel Distribution: All good survey software should allow surveys to be distributed across multiple platforms, such as web, email, SMS, and social media.
- Security and Compliance: Data security is critical for large companies, so the software must adhere to relevant compliance standards.
- Automated Workflows: The tool should include features that trigger actions based on survey responses, such as updating a customer record or sending a follow-up email.
- Enterprise Integrations: Convenient integration with other solutions like CRMs, eCommerce platforms, and helpdesks is an essential requirement.
In drawing up my list, I preferred platforms offering a good user experience that are also easy to operate. Of course, mastering any new software involves a learning curve. But your customer experience team shouldn’t have to waste time figuring out the basics.
I picked tools with modern, user-friendly interfaces and thoughtfully designed menus and options. The CX professionals on your team should be able to find and use features without difficulty.
I focused on software tools that provide detailed analytics and reporting abilities. In particular, I sought out tools that both collect data and transform it into useful insights. As a result, your managers can make data-driven decisions, spot emerging trends, and gauge changes in customer sentiment.
All of the tools on my list offer integrations with the most popular enterprise platforms. At the enterprise level, it’s essential that every piece of software plays nicely with the rest of the tech stack. Most tools at the enterprise level also include API access for specialized integrations.
Cost is always an important factor, especially when conducting business at scale. The software tools on this list range from lower-cost solutions with good features to premium solutions offering advanced features and extensive customizations. These tools typically have tiered pricing or provide services to enterprises based on custom quotes. Enterprise-level software typically does not offer a free version or free online survey option.
Why are customer surveys important?
What kind of feedback should you ask your customers for?
What’s the difference between an NPS and CES survey?
Other Survey Software Reviews
With survey software already on your mind, here are some additional types of survey software you may find of interest:
- Best Online Survey Software
- Best Net Promoter Score Software & NPS Survey Tools
- Best Survey Maker Tools for Customer Feedback
- Best Survey Analysis Software
- Best Qualitative Data Analysis Software
- Best Free Survey Tools
A Powerful Enterprise Tool
Enterprise-level survey software is already revolutionizing the way organizations deal with customers and employees. The world continues to computerize, with global digital transformation spending forecast to reach $3.4 trillion. That means the demand for insightful, data-driven customer experiences is higher than ever.
This makes these SaaS platforms not just a ‘nice to have’ but a critical operational necessity. When you implement an enterprise survey solution, you’re setting up your organization to meet the needs of all its stakeholders more effectively.
From capturing real-time customer sentiments to understanding employee satisfaction, these tools provide a goldmine of information for understanding and enhancing customer experiences.
So that wraps up my evaluation of the best survey tools. I hope it helps you find the perfect match for your organization’s particular needs.
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