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It's fast becoming the norm to use specialized software for customer feedback in enterprise settings, instead of relying on generalized or outsourced solutions.

I've compiled this comprehensive guide, featuring a curated list of the best options, key selection criteria, and answers to commonly asked questions. With this information, you can  pinpoint the right enterprise survey software for your organization's unique needs.

What is Enterprise Survey Software?

Enterprise survey software refers to a specialized set of tools designed to collect, analyze, and action customer and employee feedback at scale. This is a diverse category, with many sub-types of survey solutions. For instance, some platforms on this list also offer robust integrations with eCommerce and point-of-sale (POS) systems.

Here you'll find a mix of other functionalities as well, including Customer Experience Management (CEM) systems, Voice of the Customer (VoC) platforms, and Employee Experience (EX) solutions. All are typically equipped with advanced analytics and automation features tailored for enterprise needs.

Overviews Of The 10 Best Enterprise Survey Software

Below, you’ll find my in-depth summaries of the 10 best enterprise survey software solutions available today. Each review includes a rundown of the platform’s essential features, and an explanation of why it made the cut.

You’ll also see screenshots for a visual overview, and information on trials and pricing, all summarized in a handy comparison chart. Plus, I’ve added 12 extra bonus options at the end for those of you who want a broader range of choices to consider.

Here’s my perspective on each of the best enterprise survey software:

1

SurveyLegend

Best for mobile-ready surveys

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
630 reviews

Free plan available

From $19/month

SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. Its mobile-ready surveys are a key feature, ensuring that the surveys are easily accessible and user-friendly on any mobile device.

Why I picked SurveyLegend: With SurveyLegend, you can customize your surveys to match your company's branding by changing the theme, colors, fonts, and backgrounds. Logic flows make the surveys more interactive, allowing the system to identify relevant respondents and improve data quality. The platform also has an auto-saving feature that saves changes as you work, so you don't have to worry about losing your progress and can focus on creating effective surveys.

SurveyLegend Standout Features and Integrations:

Standout features include the ability to create custom surveys on different devices through a user-friendly interface. It also allows for logic and branching, which creates a personalized survey path that enhances respondent engagement. To optimize readability across different screens, Survey Legend provides a selection of professional themes for aesthetic survey designs. 

Integrations include Google Drive, Dropbox, Mailchimp, and Salesforce, as well as social media platforms like Facebook and Twitter for survey sharing.

Pros

  • Supports over 50 languages
  • Mobile friendly
  • Spam bot protetction

Cons

  • No live chat on free plan
  • No free integrations
2

Survicate

Best for in-app customer insights

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
105 reviews

10-day free trial

From $59/month

Survicate is a great tool for customer journey mapping, with specialized tools designed to help you track and analyze customer interactions. Consequently, it’s a great fit for companies focused on improving the customer experience, from initial contact through to post-purchase engagement. 

Why I picked Survicate: This tool excels at gathering customer insights in-app. You can collect real-time feedback within any app, capturing the user experience in context. As a result, digital marketers and app developers get a better understanding of users preferences, behaviors, and pain points — all without disrupting the customer journey. 

Survicate Standout Features and Integrations:

Standout features include a range of survey distribution methods, encompassing link sharing, email, and embedded forms. In addition, Survicate offers question-branching logic that helps to create a personalized, targeted survey experience. 

The software also includes a Feedback Hub where all collected feedback can be viewed in a single location, helping team members analyze the data and draw actionable conclusions. 

Integrations include ActiveCampaign, Amplitude, Drip, FullStory, Intercom, Klaviyo, Microsoft Teams, and Zendesk. A large number of native integrations are available, making it easy to connect with any tech platforms you are already using. Large organizations using data warehouses may appreciate the integration with Google BigQuery and Redshift. 


Pros

  • Customizable survey designs
  • Question branching logic
  • Multiple distribution methods

Cons

  • Restricted multi-user collaboration
  • Lacks sentiment analysis
3

Thoughtexchange

Best for crowd-sourced feedback

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
40 reviews

Free demo available

Pricing upon request

ThoughtExchange is an innovative tool that’s designed to gather crowdsourced insights, allowing you to tap into collective intelligence through large-scale, interactive discussions. It’s a great tool for businesses looking to drive customer or employee engagement and acquire nuanced feedback. 

Why I picked ThoughtExchange: This tool got my attention thanks to its customizable privacy settings, which allow for anonymous contributions that encourage honest, open feedback. The software is also scalable, so it’s suitable for both small team discussions and large community projects. I also liked the way ThoughtExchange is applicable in many settings, from internal team assessments to stakeholder consultations.  

ThoughtExchange Standout Features and Integrations:

Standout features include a system that allows participants to rate ideas, so key insights can be pinpointed easily. Other notable features include heat maps and sentiment analysis. ThoughtExchange supports the upload of images and videos to enrich discussions. In addition, the dashboard offers advanced filtering options, so you can sift through data and identify key themes. 

Integrations include Google Calendar, Microsoft Teams, Outlook Calendar, and Slack. For organizations who use Learning Management Systems, ThoughtExchange is a great choice. Integrations with platforms like Moodle facilitate discussions within training or academic environments.

Pros

  • Facilitates democratic decision-making
  • Dynamic interaction features
  • Supports multimedia content

Cons

  • Lacks offline data collection
  • Limited question types
4

Suzy Insights

Best for real-time consumer insights

Free demo available

Pricing upon request

Suzy Insights made the cut thanks to its focus on consumer trend forecasting, providing companies with predictive analytics for anticipating market changes and consumer behavior. This forward-looking data is a boon for organizations and brands aiming to be proactive and stay one step ahead.

Why I picked Suzy Insights: This tool is a strong contender in the field of delivering real-time consumer insights. This makes it invaluable for companies needing fast feedback to guide marketing decisions. 

Businesses can collect and analyze consumer data quickly to get a real-time pulse on market sentiment. This is helpful in sectors where consumer preferences change quickly, such as technology, fashion, and consumer goods.

Suzy Insights Standout Features and Integrations:

Standout features include a built-in dashboard that supports cross-tabulation and detailed analysis of survey results. Suzy Insights also includes a Quick Poll option for getting quick ‘Yes/No' answers to simple questions. 

Another handy feature is Idea Screening, which allows you to test various concepts at the same time, helping to streamline the product development process.

Integrations are available with popular business tools such as Google Analytics and Adobe Marketing Cloud. For ecommerce businesses, the software also supports integration with Magento and Shopify, so you can directly tie consumer feedback to sales performance. There is also a reliable API for creating custom integrations as needed.


Pros

  • Real-time data visualization
  • Idea Screening capability
  • Quick Poll feature

Cons

  • Lacks pre-built templates
  • Restricted multi-user access
5

SogoCore

Best for multilingual surveys

10-day free trial + free plan available

From $25/user/month (billed annually)

The SogoCore platform, formerly SoGoSurvey, is a great fit if you need to integrate with agile project management tools. This specialized focus makes it great for fluid survey creation, fast deployment, and detailed analysis within ongoing project cycles. 

Why I picked SogoCore: This tool stood out for its special ability to support multilingual surveys. This makes it a natural choice for businesses that operate worldwide, or need to serve diverse populations. 

Thanks to sophisticated translation features and native language support, SogoCore helps you reach a broad audience without compromising on the accuracy of survey data. This is important for companies looking to adapt business strategy to new markets. 

SogoCore Standout Features and Integrations:

Standout features of this tool include real-time collaboration options which help team members work on the same survey simultaneously. In addition, SogoCore includes an analytics dashboard offering unique visual data representations, such as journey maps and heatmaps. 

You may also appreciate the option for voice-enabled surveys, which gives an easier and more interactive way for people to offer feedback.  

Integrations include the ability to connect with agile project management tools such as Asana and Jira, so you can organize data flow within your agile development cycles. SogoCore also integrates readily with tools such as Google Analytics, Salesforce, and Microsoft Dynamics. Custom integrations are also possible through the open API.

Pros

  • Accessibility features
  • Built-in journey maps
  • Agile cycle compatibility

Cons

  • Lacks A/B testing
  • Pay-per-user pricing
6

Alchemer

Best for custom survey logic

Free demo available

Pricing upon request

Alchemer goes above and beyond most online survey tools by offering granular control over data collection and analytics. This makes it a preferred choice for organizations that need custom solutions, or must keep a tight grip on how data is gathered and used.

Why I picked Alchemer: Alchemer is notable for the high degree of customization offered. From unique question types to custom survey logic, the platform offers granular control over every aspect of surveys.  

The flexibility extends to export options, with a wide variety of formats offered to work with various reporting and analytics tools. Alchemer also offers specific solutions for sectors such as healthcare, education, and government.

Alchemer Standout Features and Integrations:

Standout features include split testing to help you optimize survey performance, plus quota management for controlling survey distribution. Alchemer also provides extensive reporting options, including real-time analytics. You also get data visualization tools such as dashboards and charts. The software supports multilingual surveys, allowing you to reach a diverse target audience.

Integrations include connections with widely-used systems like Salesforce, Microsoft Dynamics, HubSpot, and Marketo. For deep dives into analytics, Alchemer also supports integration with Google Analytics and Tableau, providing a holistic view of your data. 


Pros

  • Offline data collection
  • Data export flexibility
  • GDPR and HIPAA compliance

Cons

  • No native mobile app
  • Limited pre-built templates
7

Attest

Best for market research agility

Free demo available

Pricing upon request

Attest is a company that focuses on market research and competitive analysis, providing companies with detailed insights into consumer behavior, industry trends, and competitor strategies. It provides a robust set of data-driven research tools to help you stay ahead in a competitive world. 

Why I picked Attest: This platform made it onto my list thanks to the emphasis on market research agility. It provides fast, actionable insights, so you can adapt quickly to changing market conditions. 

Another plus is the real-time data collection and analytics capabilities. These help you pivot your market research focus quickly, making it ideal for businesses operating in volatile or fast-moving sectors. By leveraging this tool, you can counter threats, seize opportunities, and maintain a competitive edge.  

Attest Standout Features and Integrations:

The biggest standout feature I noted are the advanced segmentation options. These help you dissect your audience, based on a range of psychographic and demographic factors. Attest also supports multi-channel survey distribution, allowing you to expand your reach via methods such as social media and QR codes. There is also an Audience Finder feature which pinpoints the most relevant groups for any research project.  

Integrations include connections with data visualization tools such as Tableau and Google Data Studio, helping you dive deep to get nuanced insights into your data. You can also add further integrations using services such as Zapier, or through the Attest API.


Pros

  • Multi-channel distribution
  • A/B testing
  • 'Audience Finder' feature

Cons

  • Paywall for premium features
  • No white-label options
8

SurveyMonkey Enterprise

Best for large-scale survey deployment

Free demo available

Pricing upon request

SurveyMonkey Enterprise is a powerhouse in the survey software industry, offering robust capabilities that make it ideal for large-scale survey initiatives. Whether you're looking to collect customer feedback, employee insights, or market data, this survey platform has the scale and flexibility to handle it all. 

Why I picked SurveyMonkey Enterprise: SurveyMonkey Enterprise provides features for comprehensive survey design, data collection, and analytics. It offers question libraries and survey templates, allowing you to create customized surveys easily. You can distribute these through various channels, including social media, email, and the web, to reach a wide audience effectively.

I liked the ability to deploy surveys across multiple channels and geographies, without compromising data security and compliance. This is why I think it's a great tool for organizations needing to improve employee or customer satisfaction.

SurveyMonkey Enterprise Standout Features and Integrations:

Standout features include automation features, advanced analytics tools, and real-time reporting. The platform offers dedicated account managers and 24/7 customer support to assist you with any problems. Regarding security, SurveyMonkey complies with HIPAA, GDPR, and other industry standards, so your data is in safe hands. 

Integrations include native connections with well-known CRM systems like Salesforce, as well as marketing platforms such as HubSpot. For further connectivity, the API support allows for custom integrations, providing even more flexibility to connect with enterprise tools.

Pros

  • Industry compliance standards
  • Multiple distribution channels
  • Extensive question library

Cons

  • Complex for beginners
  • No native CRM
9

Qualtrics CoreXM

Best for data-driven decision-making

30-day free trial + free plan available

Pricing upon request

I picked Qualtrics CoreXM for its focus on experience management. The platform extends beyond surveys to cover employee, customer, product, and brand experiences. Thanks to its XM platform and specialized modules, it's a great choice for companies seeking a 360-degree understanding of feedback.

Why I picked Qualtrics CoreXM: This tool is a solid Experience Management platform for measuring and improving stakeholder experiences. Qualtrics CoreXM offers a single, centralized platform for gathering, analyzing, and acting on important data. 

Sophisticated analytics and insights make Qualtrics the ‘go-to’ platform for growing businesses focused on data-driven decision-making. This makes it perfect for companies that need to both collect data and understand its context. 

Qualtrics CoreXM Standout Features and Integrations:

Standout features include sentiment analysis and advanced text analytics, helping you delve deeper into open-ended responses. Qualtrics also supports advanced survey functions such as skip logic and conditional branching, creating more relevant, personalized surveys for respondents. 

Qualtrics offers a range of question libraries and pre-built templates that conform to industry best practices. This helps you save time and build high-quality surveys easily.

Integrations include connections with many CRM systems, including Salesforce, together with data visualization tools such as Tableau. If you’re looking to combine survey data with other metrics, you’ll be happy to know Qualtrics integrates with web platforms such as Google Analytics and Adobe Analytics. 

You can also create custom integrations through the API. This gives you the flexibility to connect Qualtrics with your existing corporate solutions, ensuring a unified data approach.


Pros

  • Conditional branching support
  • Advanced text analytics
  • Comprehensive XM platform

Cons

  • Limited customization in reporting
  • Requires training for full utilization
10

Zoho Survey

Best for enterprise-level scalability

7-day free trial + free plan available

From $35/month

Zoho Surveys offers a flexible, budget-friendly solution that scales without limit, making it a top pick for enterprise organizations. With a wide range of customization options, this tool provides a good  entry point for companies considering data-driven feedback collection.

Why I picked Zoho Survey:  Zoho Surveys is a powerful survey tool that’s a great fit for any business already using Zoho software. This tool supports multiple languages, making it a versatile choice for businesses with an international customer base.

Zoho Survey Standout Features and Integrations:

Standout features include a variety of templates, question types, and customization options. Zoho Surveys delivers a scalable solution that won’t break the bank. Thanks to the tiered pricing model and flexible feature set, it's easy for companies to start small, then scale up as their survey needs expand. 

Other features like branching, skip logic, and real-time analytics make it a versatile survey tool. 

Integrations include native compatibility with the entire Zoho ecosystem, including CRM, email marketing, and customer support software. This offers you a scalable path for expanding data capabilities. Zoho Survey also supports external integrations with software like Google Sheets and Mailchimp, allowing for automated marketing workflows and easy data export.

Pros

  • Skip logic and branching
  • Easy-to-use interface
  • Zoho ecosystem integration

Cons

  • No native dashboards
  • No real-time collaboration

Best Enterprise Survey Software Summary

This comparison chart summarizes basic details about each of my top enterprise survey software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.

Tool Trial Info Price
1
SurveyLegend

Best for mobile-ready surveys

Free plan available

From $19/month Website
2
Survicate

Best for in-app customer insights

10-day free trial

From $59/month Website
3
Thoughtexchange

Best for crowd-sourced feedback

Free demo available

Pricing upon request Website
4
Suzy Insights

Best for real-time consumer insights

Free demo available

Pricing upon request Website
5
SogoCore

Best for multilingual surveys

10-day free trial + free plan available

From $25/user/month (billed annually) Website
6
Alchemer

Best for custom survey logic

Free demo available

Pricing upon request Website
7
Attest

Best for market research agility

Free demo available

Pricing upon request Website
8
SurveyMonkey Enterprise

Best for large-scale survey deployment

Free demo available

Pricing upon request Website
9
Qualtrics CoreXM

Best for data-driven decision-making

30-day free trial + free plan available

Pricing upon request Website
10
Zoho Survey

Best for enterprise-level scalability

7-day free trial + free plan available

From $35/month Website

Other Options

I’ve also shortlisted several other tools during my research. While they didn’t make it into my top 10 for enterprise survey software, they are still worth exploring as they may be a better fit for your needs:

  1. Typeform Enterprise

    Best for a conversational user experience

  2. SurveySparrow

    Best for recurring feedback loops

  3. Jotform

    Best for data-secure surveys

  4. Voxco

    Best for multi-channel survey distribution

  5. QuestionPro

    Best for advanced survey analytics

  6. Microsoft Forms

    Best for Office 365 integration

  7. Hubspot

    Best for CRM-integrated feedback surveys

  8. ngsurvey

    Best for customizable survey designs

  9. Forsta

    est for comprehensive CX insights

  10. Google Forms

    Best for fast, cost-effective surveys

  11. Jebbit

    Best for interactive, mobile-friendly surveys

  12. SOCi

    Best for localized customer feedback

Selection Criteria for Enterprise Survey Software 

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best enterprise survey software for this article:

Core Functionalities

Firstly, I shortlisted and assessed a wide range of enterprise software tools, considering key customer and employee feedback functionalities. To make my list, a tool had to offer the following capabilities as a minimum:

  • Empower you to create and distribute customer and employee surveys across various channels
  • Enable you to collect and store survey data securely, in accordance with compliance standards like HIPAA and GDPR
  • Provide powerful analytics tools for interpreting survey results (such as bar charts, pie graphs, and trend lines)

Key Features

To meet the core requirements outlined above, these are the main features I believe are essential for enterprise-level survey software:

  • Question Customization: It must enable you to tailor survey questions and answer types, allowing for more precise feedback.
  • Data Analysis & Reporting: The software should offer robust analytics tools for interpreting survey results and generating detailed reports.
  • Multi-Channel Distribution: All good survey software should allow surveys to be distributed across multiple platforms, such as web, email, SMS, and social media.
  • Security and Compliance: Data security is critical for large companies, so the software must adhere to relevant compliance standards.
  • Automated Workflows: The tool should include features that trigger actions based on survey responses, such as updating a customer record or sending a follow-up email.
  • Enterprise Integrations: Convenient integration with other solutions like CRMs, eCommerce platforms, and helpdesks is an essential requirement.

Usability

In drawing up my list, I preferred platforms offering a good user experience that are also easy to operate. Of course, mastering any new software involves a learning curve. But your customer experience team shouldn’t have to waste time figuring out the basics.

I picked tools with modern, user-friendly interfaces and thoughtfully designed menus and options. The CX professionals on your team should be able to find and use features without difficulty.

Analytics

I focused on software tools that provide detailed analytics and reporting abilities. In particular, I sought out tools that both collect data and transform it into useful insights. As a result, your managers can make data-driven decisions, spot emerging trends, and gauge changes in customer sentiment. 

Software Integrations

All of the tools on my list offer integrations with the most popular enterprise platforms. At the enterprise level, it’s essential that every piece of software plays nicely with the rest of the tech stack. Most tools at the enterprise level also include API access for specialized integrations.

Pricing

Cost is always an important factor, especially when conducting business at scale. The software tools on this list range from lower-cost solutions with good features to premium solutions offering advanced features and extensive customizations. These tools typically have tiered pricing or provide services to enterprises based on custom quotes. Enterprise-level software typically does not offer a free version or free online survey option.

People Also Ask

Still trying to grasp how enterprise survey software can elevate your customer experience management? Here are some answers to frequently asked questions that should help clarify things:

Other Survey Software Reviews

With survey software already on your mind, here are some additional types of survey software you may find of interest:

A Powerful Enterprise Tool

Enterprise-level survey software is already revolutionizing the way organizations deal with customers and employees. The world continues to computerize, with global digital transformation spending forecast to reach $3.4 trillion. That means the demand for insightful, data-driven customer experiences is higher than ever. 

This makes these SaaS platforms not just a ‘nice to have’ but a critical operational necessity. When you implement an enterprise survey solution, you’re setting up your organization to meet the needs of all its stakeholders more effectively. 

From capturing real-time customer sentiments to understanding employee satisfaction, these tools provide a goldmine of information for understanding and enhancing customer experiences.  

So that wraps up my evaluation of the best survey tools. I hope it helps you find the perfect match for your organization’s particular needs.
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By Hannah Clark

Hannah Clark is the Editor of The CX Lead. After serving over 12 years working in front-line customer experience for major brands, Hannah pivoted to a career in digital publishing and media production. Having gained a holistic view of the challenges and intricacies of delivering exceptional experiences, Hannah aims to help CX practitioners 'level up' their skills by amplifying the voices of today's thought leaders in the space.