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There are countless enterprise survey software available on the market, and choosing the ideal one can be a daunting task. You want to capture comprehensive feedback and insights to drive strategic decisions and enhance customer engagement - and need the right tool for your organization. I’ve got you covered! In this post, I draw from many years of professional experience with customer survey platforms to compile this comprehensive guide, featuring a curated list of the best enterprise survey software for collecting customer feedback at scale.

What is Enterprise Survey Software?

Enterprise Survey Software is a tool designed for large organizations to create, distribute, and analyze surveys for customer and employee feedback at scale. This is a diverse category, with many sub-types of survey solutions. For instance, some platforms offer robust integrations with eCommerce and point-of-sale (POS) systems.

This software is essential for customer experience teams, human resources departments, and market research analysts, aiming to understand the voice of the customer and employee sentiment on a granular level. With its range of advanced analytics and automation features, your team can make data-driven decisions, identify trends, improve customer satisfaction, and streamline internal processes.

Best Enterprise Survey Software Summary

This comparison chart summarizes basic details about each of my top enterprise survey software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.

Tool Best For Trial Info Price
1
Sogolytics

Sogolytics allows users to customize their surveys and distribute them across various channels, ideal for enterprises wanting to maximize their reach.

Best for advanced survey design and distribution

10-day free trial + free plan available

From $25/month (billed annually) Website
2
Birdeye

The software offers AI-powered analytics tools to help you draw insights from your survey responses.

Best for complete online reputation management

Free demo available

Pricing upon request Website
3
Mouseflow

Mouseflow lets you collect feedback from your website users based on event-based triggers.

Best for understanding user experience on an enterprise's website

14-day free trial + free plan available

From $39/month Website
4
Survicate

Survicate gives you full control over survey logic.

Best for collecting customer insights across the journey

10-day free trial

From $59/month Website
5
SurveyLegend

SurveyLegend allows you to drag and drop a multitude of question types into an attractive template.

Best for mobile-ready surveys

Free plan available

From $19/month Website
6
Jotform

Jotform Enterprise supports forms for a wide range of purposes.

Best for data-secure surveys

Free plan available

From $34/month (billed annually) Website
7
Thoughtexchange

ThoughtExchange offers AI generated themes.

Best for crowd-sourced feedback

Free demo available

Pricing upon request Website
8
Qualtrics CoreXM

Qualtrics CoreXM helps you track the most important survey metrics.

Best for data-driven decision-making

30-day free trial + free plan available

Pricing upon request Website
9
Typeform Enterprise

Use AI to enhance your Typeform Enterprise survey forms.

Best for a conversational user experience

Free demo available

Pricing upon request Website
10
Attest

Attest makes it easy to conduct surveys on any topic.

Best for market research agility

Free demo available

Pricing upon request Website

Overviews Of The 10 Best Enterprise Survey Software

Below, you’ll find my in-depth summaries of the 10 best enterprise survey software solutions available today. Each review includes a rundown of the platform’s essential features, and an explanation of why it made the cut.

You’ll also see screenshots for a visual overview, and information on trials and pricing, all summarized in a handy comparison chart. Plus, I’ve added 12 extra bonus options at the end for those of you who want a broader range of choices to consider.

Here’s my perspective on each of the best enterprise survey software:

Best for advanced survey design and distribution

  • 10-day free trial + free plan available
  • From $25/month (billed annually)
Visit Website
Rating: 4.5/5

Sogolytics is a robust enterprise survey software designed to support organizations in collecting, analyzing, and acting on feedback. It caters to various industries, including healthcare, education, and finance, providing tools for comprehensive survey creation and data management.

Why I picked Sogolytics: Sogolytics excels as an enterprise survey tool because of its advanced survey design and distribution capabilities. The software offers intuitive survey creation with drag-and-drop functionality, enabling users to build surveys quickly and efficiently. It supports a wide range of question types and complex branching logic, ensuring surveys are tailored to specific audience needs. Additionally, Sogolytics provides multiple distribution methods, including email, SMS, social media, and embedded links, maximizing reach and response rates.

Sogolytics Standout Features and Integrations:

Standout features include real-time reporting and advanced analytics, allowing organizations to make data-driven decisions promptly. The platform also has customizable dashboards that display key metrics and trends, making it easy to track survey performance and insights. Another notable feature is its data security measures, which ensure that all collected data is stored and processed securely, complying with industry standards and regulations.

Integrations include Salesforce, Microsoft Dynamics 365, Google Analytics, Slack, Zapier, HubSpot, Zendesk, Mailchimp, and Oracle.

Pros and cons

Pros:

  • Intuitive survey design interface
  • Robust data analytics and reporting
  • Advanced features such as skip logic, branching, and piping

Cons:

  • Advanced capabilities may take time to learn
  • Free plan has limitations

Best for complete online reputation management

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.8/5

Birdeye is a software designed to assist businesses in managing their online reputation. It has tools to oversee your brand's online reviews, listings, referrals, and more, as well as customer survey features for gathering and analyzing feedback.

Why I picked Birdeye:  A core feature in the platform is customer surveys, which can be used to solicit and analyze customer feedback to inform your CX, marketing, and product development strategies. Surveys can be templated, automated, added to campaigns, and sent through multiple channels. Plus, AI analytics tools help you make sense of the results.

But beyond the platform's survey tools are its comprehensive reputation management abilities. You can keep tabs on your company's online reviews across multiple sites, track social media trends relevant to your business, and manage customer communications all in the same place. This is great for enterprise businesses that want to alleviate the complexity of their CX toolkit.

Birdeye Standout Features & integrations

Standout features include the platform's security standards. The software is rated as Enterprise-Ready by the Skyhigh Networks CloudTrust™ program, which means it satisfies the most stringent Cloud Security Alliance (CSA) requirements for data protection, identity verification, service security, business practices and legal protection.

Additionally, the company's data centers run on Amazon Web Services, and thereby meet various security standards and regulations including HIPAA; SOC I, II, and III; ISO 27001; and others.

Integrations include QuickBooks, Square, Zoho CRM, Zoho Books, Zoho Invoice, Pipedrive, Thryv, Keap, HubSpot, Lightspeed, and hundreds of other SaaS tools.

Pros and cons

Pros:

  • AI-powered analytics and reporting capabilities
  • Competitive benchmarking included
  • Customizable surveys and review requests

Cons:

  • Limited customization options
  • Limited API capabilities

Best for understanding user experience on an enterprise's website

  • 14-day free trial + free plan available
  • From $39/month
Visit Website
Rating: 4.7/5

Mouseflow is a comprehensive website analytics tool designed to offer deep insights into user behavior and interactions. By utilizing advanced features such as heatmaps, session replays, and feedback tools, Mouseflow enables enterprises to gain a detailed understanding of how visitors engage with their websites.

Why I picked Mouseflow: While it may not offer the extensive survey capabilities of dedicated survey platforms, its strengths lie in providing contextual feedback tied to actual user behavior. Enterprises seeking to evaluate the effectiveness of their site content and user journey will find Mouseflow particularly valuable. The tool’s ability to trigger surveys based on specific user actions ensures feedback is relevant and timely, offering a deeper insight into user experience than traditional survey methods. 

Mouseflow Standout Features and Integrations:

Standout features include heatmaps that provide a visual representation of user interactions, highlighting areas of high engagement and potential issues. It also offers session replays that allow businesses to watch real-time recordings of user sessions, offering insights into user behavior and website performance. Furthermore, its funnel analysis feature helps enterprises track the user journey and identify where users drop off.

Integrations include BigCommerce, WooCommerce, Google Analytics, Google Tag Manager, Zendesk, Omniconvert, Adobe Target, Shopify, Intercom, WordPress, HubSpot, AB Tasty, Convert Experiences, and others.

Pros and cons

Pros:

  • Form analytics to help improve lead generation
  • Useful in-the-moment feedback collection
  • Provides detailed insights into how users interact with websites

Cons:

  • Could benefit from more advanced filtering options
  • Some users may find it difficult to understand the data presented

Best for collecting customer insights across the journey

  • 10-day free trial
  • From $59/month
Visit Website
Rating: 4.6/5

Survicate is a great tool for customer journey mapping, with specialized tools designed to help you track and analyze customer interactions. Consequently, it’s a great fit for companies focused on improving the customer experience, from initial contact through to post-purchase engagement. 

Why I picked Survicate: This tool excels at gathering customer insights in-app. You can collect real-time feedback within any app, capturing the user experience in context. As a result, digital marketers and app developers get a better understanding of users preferences, behaviors, and pain points — all without disrupting the customer journey. 

Survicate Standout Features and Integrations:

Standout features include a range of survey distribution methods, encompassing link sharing, email, and embedded forms. In addition, Survicate offers question-branching logic that helps to create a personalized, targeted survey experience. 

The software also includes a Feedback Hub where all collected feedback can be viewed in a single location, helping team members analyze the data and draw actionable conclusions. 

Integrations include ActiveCampaign, Amplitude, Drip, FullStory, Intercom, Klaviyo, Microsoft Teams, and Zendesk. A large number of native integrations are available, making it easy to connect with any tech platforms you are already using. Large organizations using data warehouses may appreciate the integration with Google BigQuery and Redshift. 


Pros and cons

Pros:

  • Customizable survey designs
  • Question branching logic
  • Multiple distribution methods

Cons:

  • Restricted multi-user collaboration
  • Lacks sentiment analysis

Best for mobile-ready surveys

  • Free plan available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. Its mobile-ready surveys are a key feature, ensuring that the surveys are easily accessible and user-friendly on any mobile device.

Why I picked SurveyLegend: With SurveyLegend, you can customize your surveys to match your company's branding by changing the theme, colors, fonts, and backgrounds. Logic flows make the surveys more interactive, allowing the system to identify relevant respondents and improve data quality. The platform also has an auto-saving feature that saves changes as you work, so you don't have to worry about losing your progress and can focus on creating effective surveys.

SurveyLegend Standout Features and Integrations:

Standout features include the ability to create custom surveys on different devices through a user-friendly interface. It also allows for logic and branching, which creates a personalized survey path that enhances respondent engagement. To optimize readability across different screens, Survey Legend provides a selection of professional themes for aesthetic survey designs. 

Integrations include Google Drive, Dropbox, Mailchimp, and Salesforce, as well as social media platforms like Facebook and Twitter for survey sharing.

Pros and cons

Pros:

  • Supports over 50 languages
  • Mobile friendly
  • Spam bot protetction

Cons:

  • No live chat on free plan
  • No free integrations

Best for data-secure surveys

  • Free plan available
  • From $34/month (billed annually)
Visit Website
Rating: 4.7/5

Jotform Enterprise is a popular tool that includes robust security features and rigorous compliance standards. I was impressed with its ability to enforce stringent privacy and data security requirements.

Why I picked Jotform Enterprise: This tool puts data security front and center. Features include secure data storage, end-to-end encryption, and tough compliance standards (including both HIPAA and GDPR). This makes it a top choice for businesses in highly-regulated industries, such as finance, healthcare, and government.

Jotform Enterprise Standout Features and Integrations:

Standout features include customizable templates and a drag-and-drop form builder, which make it easy for anyone to create surveys, even if they have no coding knowledge. You also get advanced conditional logic that helps you craft dynamic surveys based on answers received. 

Jotform Enterprise also allows you to accept payments through a survey. This is a handy feature for companies that need to handle transactions within their forms. 

Integrations include Airtable, Box, Dropbox, Evernote, and OneDrive, empowering workflow automation and better data management. Ecommerce businesses may appreciate the integration with payment gateways such as Stripe, Paypal, and Square. There’s also an API that supports custom integrations, so you can connect Jotform Enterprise with your existing infrastructure.

Pros and cons

Pros:

  • No-code form building
  • Advanced conditional logic
  • Payment gateway support

Cons:

  • No native sentiment analysis
  • Limited pre-built templates

Best for crowd-sourced feedback

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.7/5

ThoughtExchange is an innovative tool that’s designed to gather crowdsourced insights, allowing you to tap into collective intelligence through large-scale, interactive discussions. It’s a great tool for businesses looking to drive customer or employee engagement and acquire nuanced feedback. 

Why I picked ThoughtExchange: This tool got my attention thanks to its customizable privacy settings, which allow for anonymous contributions that encourage honest, open feedback. The software is also scalable, so it’s suitable for both small team discussions and large community projects. I also liked the way ThoughtExchange is applicable in many settings, from internal team assessments to stakeholder consultations.  

ThoughtExchange Standout Features and Integrations:

Standout features include a system that allows participants to rate ideas, so key insights can be pinpointed easily. Other notable features include heat maps and sentiment analysis. ThoughtExchange supports the upload of images and videos to enrich discussions. In addition, the dashboard offers advanced filtering options, so you can sift through data and identify key themes. 

Integrations include Google Calendar, Microsoft Teams, Outlook Calendar, and Slack. For organizations who use Learning Management Systems, ThoughtExchange is a great choice. Integrations with platforms like Moodle facilitate discussions within training or academic environments.

Pros and cons

Pros:

  • Facilitates democratic decision-making
  • Dynamic interaction features
  • Supports multimedia content

Cons:

  • Lacks offline data collection
  • Limited question types

Best for data-driven decision-making

  • 30-day free trial + free plan available
  • Pricing upon request

I picked Qualtrics CoreXM for its focus on experience management. The platform extends beyond surveys to cover employee, customer, product, and brand experiences. Thanks to its XM platform and specialized modules, it's a great choice for companies seeking a 360-degree understanding of feedback.

Why I picked Qualtrics CoreXM: This tool is a solid Experience Management platform for measuring and improving stakeholder experiences. Qualtrics CoreXM offers a single, centralized platform for gathering, analyzing, and acting on important data. 

Sophisticated analytics and insights make Qualtrics the ‘go-to’ platform for growing businesses focused on data-driven decision-making. This makes it perfect for companies that need to both collect data and understand its context. 

Qualtrics CoreXM Standout Features and Integrations:

Standout features include sentiment analysis and advanced text analytics, helping you delve deeper into open-ended responses. Qualtrics also supports advanced survey functions such as skip logic and conditional branching, creating more relevant, personalized surveys for respondents. 

Qualtrics offers a range of question libraries and pre-built templates that conform to industry best practices. This helps you save time and build high-quality surveys easily.

Integrations include connections with many CRM systems, including Salesforce, together with data visualization tools such as Tableau. If you’re looking to combine survey data with other metrics, you’ll be happy to know Qualtrics integrates with web platforms such as Google Analytics and Adobe Analytics. 

You can also create custom integrations through the API. This gives you the flexibility to connect Qualtrics with your existing corporate solutions, ensuring a unified data approach.


Pros and cons

Pros:

  • Conditional branching support
  • Advanced text analytics
  • Comprehensive XM platform

Cons:

  • Limited customization in reporting
  • Requires training for full utilization

Best for a conversational user experience

  • Free demo available
  • Pricing upon request

Typeform Enterprise is a proven tool for creating conversation-like, interactive surveys that keep respondents engaged. The distinctive approach to data collection includes an appealing interface and dynamic question formats. These benefits make it a top choice for brands aiming for a human-centric feedback process.

Why I picked Typeform Enterprise: Typeform Enterprise provides a conversational user experience that feels natural and engaging. The use of rich media elements like images and videos enhances the interactive experience, making it great for brand-centric surveys or customer satisfaction assessments.

Typeform Enterprise Standout Features and Integrations:

Standout features include involving respondents through a one-question-at-a-time interface. This increases user engagement and increases response rates. Typeform Enterprise transforms mundane questionnaires into interesting, interactive conversations. This is achieved through a blend of intuitive design, dynamic question paths, and real-time adaptability. As a result, completing a survey seems like less of a chore.  

Integrations are available with many different platforms such as Salesforce and HubSpot. Typeform Enterprise also supports data exporting to analytics platforms like Google Analytics, or you can use webhook integrations for real-time data transfers as well. This creates seamless workflows and allows for immediate action based on survey responses.

Pros and cons

Pros:

  • Supports video & audio questions
  • Real-time adaptability
  • Dynamic question paths

Cons:

  • No native analytics
  • No native multilingual support

Best for market research agility

  • Free demo available
  • Pricing upon request

Attest is a company that focuses on market research and competitive analysis, providing companies with detailed insights into consumer behavior, industry trends, and competitor strategies. It provides a robust set of data-driven research tools to help you stay ahead in a competitive world. 

Why I picked Attest: This platform made it onto my list thanks to the emphasis on market research agility. It provides fast, actionable insights, so you can adapt quickly to changing market conditions. 

Another plus is the real-time data collection and analytics capabilities. These help you pivot your market research focus quickly, making it ideal for businesses operating in volatile or fast-moving sectors. By leveraging this tool, you can counter threats, seize opportunities, and maintain a competitive edge.  

Attest Standout Features and Integrations:

The biggest standout feature I noted are the advanced segmentation options. These help you dissect your audience, based on a range of psychographic and demographic factors. Attest also supports multi-channel survey distribution, allowing you to expand your reach via methods such as social media and QR codes. There is also an Audience Finder feature which pinpoints the most relevant groups for any research project.  

Integrations include connections with data visualization tools such as Tableau and Google Data Studio, helping you dive deep to get nuanced insights into your data. You can also add further integrations using services such as Zapier, or through the Attest API.


Pros and cons

Pros:

  • Multi-channel distribution
  • A/B testing
  • 'Audience Finder' feature

Cons:

  • Paywall for premium features
  • No white-label options

Other Options

I’ve also shortlisted several other tools during my research. While they didn’t make it into my top 10 for enterprise survey software, they are still worth exploring as they may be a better fit for your needs:

  1. Suzy Insights

    For real-time consumer insights

  2. Zoho Survey

    For enterprise-level scalability

  3. SurveyMonkey Enterprise

    For large-scale survey deployment

  4. SurveySparrow

    For recurring feedback loops

  5. Voxco

    For multi-channel survey distribution

  6. QuestionPro

    For advanced survey analytics

  7. ngsurvey

    For customizable survey designs

  8. Microsoft Forms

    For Office 365 integration

  9. Forsta

    Est for comprehensive CX insights

  10. Jebbit

    For interactive, mobile-friendly surveys

  11. User Interviews

    For qualitative user research

  12. Google Forms

    For fast, cost-effective surveys

Selection Criteria for Enterprise Survey Software 

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best enterprise survey software for this article:

Core Functionalities

Firstly, I shortlisted and assessed a wide range of enterprise software tools, considering key customer and employee feedback functionalities. To make my list, a tool had to offer the following capabilities as a minimum:

  • Empower you to create and distribute customer and employee surveys across various channels
  • Enable you to collect and store survey data securely, in accordance with compliance standards like HIPAA and GDPR
  • Provide powerful analytics tools for interpreting survey results (such as bar charts, pie graphs, and trend lines)

Key Features

To meet the core requirements outlined above, these are the main features I believe are essential for enterprise-level survey software:

  • Question Customization: It must enable you to tailor survey questions and answer types, allowing for more precise feedback.
  • Data Analysis & Reporting: The software should offer robust analytics tools for interpreting survey results and generating detailed reports.
  • Multi-Channel Distribution: All good survey software should allow surveys to be distributed across multiple platforms, such as web, email, SMS, and social media.
  • Security and Compliance: Data security is critical for large companies, so the software must adhere to relevant compliance standards.
  • Automated Workflows: The tool should include features that trigger actions based on survey responses, such as updating a customer record or sending a follow-up email.
  • Enterprise Integrations: Convenient integration with other solutions like CRMs, eCommerce platforms, and helpdesks is an essential requirement.

Usability

In drawing up my list, I preferred platforms offering a good user experience that are also easy to operate. Of course, mastering any new software involves a learning curve. But your customer experience team shouldn’t have to waste time figuring out the basics.

I picked tools with modern, user-friendly interfaces and thoughtfully designed menus and options. The CX professionals on your team should be able to find and use features without difficulty.

Analytics

I focused on software tools that provide detailed analytics and reporting abilities. In particular, I sought out tools that both collect data and transform it into useful insights. As a result, your managers can make data-driven decisions, spot emerging trends, and gauge changes in customer sentiment. 

Software Integrations

All of the tools on my list offer integrations with the most popular enterprise platforms. At the enterprise level, it’s essential that every piece of software plays nicely with the rest of the tech stack. Most tools at the enterprise level also include API access for specialized integrations.

Pricing

Cost is always an important factor, especially when conducting business at scale. The software tools on this list range from lower-cost solutions with good features to premium solutions offering advanced features and extensive customizations. These tools typically have tiered pricing or provide services to enterprises based on custom quotes. Enterprise-level software typically does not offer a free version or free online survey option.

People Also Ask

Still trying to grasp how enterprise survey software can elevate your customer experience management? Here are some answers to frequently asked questions that should help clarify things:

Why are customer surveys important?

Customer satisfaction surveys serve an important tool for understanding the voice of the customer. They can offer a wealth of information that helps to drive better business decisions. Surveys provide actionable insights that help organizations deliver better service to all of their stakeholders.

These insights may be used to guide the development of better products, refine marketing strategies, and improve experiences.

What kind of feedback should you ask your customers for?

When designing your survey, it’s a good idea to include a mix of both qualitative and quantitative questions. Qualitative questions are typically open-ended, offering a deep dive into customer motivations, sentiments, and experiences. Quantitative questions may be multiple-choice or scale based. They aim to provide statistical data that’s easy to analyze and understand.

By combining both of these question types, you can get a comprehensive understanding of what your audiences think—and how they feel. This makes it easy to target effective improvements.

What’s the difference between an NPS and CES survey?

Net Promoter Score (NPS) and Customer Effort Score (CES) are both useful metrics, but they are used in very different ways. NPS surveys aim to measure customer loyalty through a single question, such as, “How likely are you to recommend our product/service to a friend or colleague?”

Typically measured on a scale of 0 to 10, these responses can give a clear indication of the sentiment towards your brand. It may also help to forecast growth potential.

On the other hand, CES surveys usually focus on measuring how easy it is to interact with your product or service. They may be used to ask questions such as “How easy was it to solve your problem using our service?” In this case, the aim is to get feedback that identifies friction points during the customer experience, so these can be smoothed out in the future.

With survey software already on your mind, here are some additional types of survey software you may find of interest:

A Powerful Enterprise Tool

Enterprise-level survey software is already revolutionizing the way organizations deal with customers and employees. The world continues to computerize, with global digital transformation spending forecast to reach $3.4 trillion. That means the demand for insightful, data-driven customer experiences is higher than ever. 

This makes these SaaS platforms not just a ‘nice to have’ but a critical operational necessity. When you implement an enterprise survey solution, you’re setting up your organization to meet the needs of all its stakeholders more effectively. 

From capturing real-time customer sentiments to understanding employee satisfaction, these tools provide a goldmine of information for understanding and enhancing customer experiences.  

So that wraps up my evaluation of the best survey tools. I hope it helps you find the perfect match for your organization’s particular needs.
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