Domo Review: Pros, Cons, Features & Pricing
Domo is a customer data platform (CDP) that connects your data sources and offers real-time analytics for informed decision-making. It’s ideal for large enterprises and data-driven teams in sectors like retail, finance, and healthcare, where timely insights can drive strategic actions. Domo empowers your team by turning complex raw data into clear, actionable insights.
In this Domo review, I deep-dive into its features, pros and cons, best and worst use cases, and pricing. You'll gain insights to help you decide if Domo is the right customer data platform for your business needs.
Domo Evaluation Summary

- Pricing upon request
- Free trial + free demo available
Why Trust Our Software Reviews
Domo Overview
pros
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Supports extensive data visualization options to enhance your reporting.
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Real-time analytics help your team make informed decisions quickly.
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Transform complex data into clear, actionable insights easily.
cons
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Customer support response times might not always meet your expectations.
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Interface can be overwhelming for new users not familiar with data platforms.
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The onboarding process is less intuitive compared to some competitors.
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How We Test & Score Tools
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base.Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Domo Specs
- Access Management
- Analytics
- API
- Conversion Tracking
- Custom Reports
- Dashboards
- External Integrations
- Forecasting
- Inventory Tracking
- Keyword Tracking
- Project Management
- Reports
- Scenario Planning
- Supplier Management
- Visualization
Domo Frequently Asked Questions
How does Domo handle data security and compliance?
Domo takes data security seriously, offering robust encryption and compliance with industry standards like GDPR and HIPAA. Your team can rely on its secure data storage and access controls to protect sensitive information. Regular audits and security protocols ensure that your data remains safe and compliant with regulations.
Can Domo support my team's specific data visualization needs?
Yes, Domo provides customizable dashboards and a wide range of visualization tools. Your team can tailor these to fit specific needs and preferences, making it easier to interpret complex data. This flexibility ensures your insights are both relevant and actionable.
How easy is it to scale with Domo?
Domo is designed to grow with your business, offering scalable solutions that adapt to increasing data needs. Whether your team expands or your data complexity increases, Domo can handle the change. Its scalable architecture ensures consistent performance.
What kind of customer support does Domo offer?
Domo offers a variety of support options, including tutorials, community forums, and direct customer support. Your team can access these resources to resolve issues or learn more about the platform’s capabilities. Though response times might vary, the support is generally reliable.
Is Domo suitable for non-technical users?
While Domo has a learning curve, non-technical users can still benefit from its user-friendly dashboards and visualization tools. With some initial training, your team can harness its power without needing deep technical expertise. The intuitive interface helps ease the transition.
How does Domo ensure data accuracy?
Domo provides real-time data updates and integrates seamlessly with various data sources, ensuring accuracy. Your team can trust the platform to deliver consistent and up-to-date insights. Its robust analytics capabilities help maintain data integrity across the board.
Can I access Domo on mobile devices?
Yes, Domo offers mobile accessibility, allowing your team to access data and insights on the go. The mobile app is available on most app stores and ensures you stay connected with your data, regardless of your location. This feature supports remote work and flexible data management.
How does Domo facilitate team collaboration?
Domo includes collaboration tools that let your team share insights and reports easily. You can work together in real-time, ensuring everyone stays informed and aligned. This promotes a collaborative environment where data-driven decisions are made efficiently.
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