The Best Online Survey Software
Here’s a shortlist of the best online survey software:
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SurveySparrowBest online survey software for advanced reporting and analytics
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SurvicateBest for in-site or in-app surveys
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SoGoSurveyBest for integration with pre-existing CRM
- Feedier
Best all-in-one experience management platform
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SurveyNutsBest at ease-of-use for survey builders & takers
- LimeSurvey
Best open source survey software
- Crowdsignal
Best for customizing the look and feel of surveys & polls
- Formstack
Best for employing logic & conditions
- Google Forms
Best for Google Workspace users
- Survey Planet
Best for device-agnostic teams (mobile, tablet, PC)
Do you need survey software? I bet there isn’t a company in existence that wouldn’t benefit from compiling their own customer satisfaction metrics.
Obtaining customer feedback is just one part of the puzzle. You also need to turn it into actionable insights.
Online survey software can help you with all of the following:
- building feedback surveys and forms
- reporting on the data you find
- measuring customer sentiment and satisfaction as a follow-up action
- engaging in market research
- employee satisfaction strategies
- testing the user-friendliness of your mobile app
- planning what to do with the final data collection
Microsoft reported that 54% of customers actually have increased their expectations for modern customer service, meaning that your “tried and true” methods may not be enough as products and customers continue to evolve.
However, you don’t want to willy-nilly make a survey and stick in your customers’ faces. In fact, 72% of consumers warn that intrusive or poorly designed surveys can actually hinder their experience with a website or product.
So what is a CX manager to do? You need some sort of survey system but it has to be the right one so that respondents aren’t turned off by the process.
Luckily, there are plenty of online survey software options available so anyone can find the perfect fit. That’s why I wrote this article: to quickly compare and evaluate the best online survey software of 2022.
If you want to improve your digital customer experience with the best survey tools around, then keep reading.
Free Survey Software Options
Not being able to pay doesn’t mean you can’t collect valuable feedback from your team and/or customers. Free software survey options available for those who have a lean project budget. These survey software apps are either free forever or have a freemium plan that you can use:
Google Forms, Survicate, and SurveyLegend all made our “best of” list so keep reading for a brief comparison of these free online survey tools.
If you’ve already completed some surveys, you might be looking for sentiment analysis tools to help you properly analyze and extract insights from the data you’ve collected.
Survey Software Comparison Criteria
What do I look for when I do a survey software comparison? Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive? Can you personalize the survey design to suit the brand style? Is adding images, changing colors, and adjusting fonts easy to do? Does the interface support various data-gathering options, like multiple choice, numerical ratings, and short answer? Is it optimized for mobile devices?
- Usability: Is survey creation easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? Would customers with minimal tech experience be able to navigate completing a survey with minimal assistance? Is the support team responsive?
- Integrations: Is it easy to connect with other tools? Any pre-built integrations, like Salesforce or G Suite? Does it work with the standards of NPS surveys? Can survey data be easily exported to popular formats (Excel, PDF, etc.)?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible? Are there price-based limitations of the number of responses you can collect, the type of feedback you can track, or the number of survey questions you can ask?
Survey Software Key Features
Here are some of the key features that I looked for in the survey software that I reviewed.
Question design tools (ie. question library): This allows you access to a library of questions to save time crafting questions.
- Survey templates: You can fill out pre-made survey templates, so you don’t need to start a survey from scratch.
- Questionnaire & interview options (ie. different question types): Lets you use different question types like multiple choice, short answer, rating scales, and so on.
- Compatible with Net Promoter Score (NPS): Enables you to create and send NPS surveys to customers after buying from your website or mobile app.
- Question & answer conditions/logic (ie question skip logic, question branching): This lets you create paths for responders, so they get directed to different questions depending on their previous survey response.
- Flexible scoring system: This allows you to assign values to customer responses.
- Randomization options: Lets you send surveys to a random selection of responders for impartial survey results.
- Auto save: Automatically saves survey responses even if the responder fails to complete a survey.
- Reporting & analysis for survey results & response rates: Lets you collect survey responses and analyze them to gain useful insights.
- Social media sharing: Lets you share surveys using your social media accounts.
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Overviews Of The 10 Best Survey Software
Ready to find your new research platform? Here’s a brief comparison of survey software on this list to show what each does best, plus screenshots to showcase some of the features.
SurveySparrow
Best online survey software for advanced reporting and analytics
While there are a lot of free online survey tools available in the market, SurveySparrow’s online survey software has unique functions that help users increase not only engagement but also the completion rates of their online surveys. One of their most unique features is the conversational nature of the surveys that you can create using SurveySparrow. By using a more conversational approach to delivering questions, your surveys will be more engaging, and you'll get a higher volume of quality responses.
Another key feature of SurveySparrow that makes it a worthwhile option for businesses is its powerful reporting module, along with its comprehensive dashboard. The reporting feature helps you contextualize the data you collect from your surveys. All their active surveys, along with other key metrics, are displayed on a dedicated dashboard where you’re able to see the bigger picture and analyze it response-wise. You also have the option to apply filters based on a variety of factors, such as respondent details, to obtain more precise reports.
SurveySparrow integrates with over 180 popular software systems, including ActiveCampaign, BigCommerce, Constant Contact, Eventbrite, Hootsuite, Pipedrive, Twilio, Wordpress, Zapier, Zoom, and many others.
SurveySparrow costs from $99/month (billed annually) for their Business plan. They also offer a 14-day free trial of their Business and Enterprise plans too.
Survicate
Best for in-site or in-app surveys
Survicate is a survey software for creating and distributing surveys. You can use it to create event-triggered surveys like CES after onboarding, CSAT after issue resolution or service ticket closure, and NPS surveys after purchases. It has a skip logic feature to create custom paths for responders according to their answers. Survicate has more than 125 survey templates to help you save time in creating new surveys.
Survicate is the best survey software to target website visitors or app users because it lets you embed surveys on your company website and within your mobile app. Survicate’s mobile app survey works on Android and iOS mobile devices to cover all customers. It has a behavior-targeting feature to trigger surveys according to customer actions like opening a specific feature, buying from your website, or subscribing to your newsletter. Survicate integrates with other tools, including HubSpot, Slack, Mailchimp, and ConstantContact.
Survicate has a free-forever account with basic features for up to 25 responses monthly, while the pricing for the paid plans starts at $65/month/up to 250 responses monthly.
SoGoSurvey
Best for integration with pre-existing CRM
SoGoSurvey is an experience management platform with integrated assessment and survey tools. This online survey tool has multiple question types, including multiple-choice and CAPTCHA question types. SoGoSurvey supports multiple languages allowing you to auto-translate survey content.
SoGoSurvey is the best survey software to help you gather customer feedback and connect the data to your pre-existing CRM. You can use SoGoSurvey to create automatic feedback forms to learn how customers feel about their interactions with your customer service team. SoGoSurvey has an intuitive dashboard to gauge customer interactions and uncover your customer service team’s strengths and weaknesses. You can use SoGoSurvey to measure customer satisfaction scores and compare them with historical data to see how you perform.
SoGoSurvey has a free basic plan with limited features, while the pricing for paid plans starts at $25/month/account. They also offer a free 10-day trial of their paid plans.
Feedier
Best all-in-one experience management platform
Feedier is a feedback management software for creating interactive surveys. It has a journey mapping feature for organizing feedback by touch point to identify areas for improvement. Feedier has an analytics suite to help you gain insights on how to improve your products and services.Feedier is the best survey software if you want a tool for creating surveys and gathering feedback about your products and services.
You can use Feedier to add a feedback button or widget to your website or mobile app to capture customer feedback immediately. The software lets you segregate feedback into segments to understand better which groups drive feedback. Feedier also lets you import feedback from text, tickets, surveys, and reviews to manage them in a central database.
Feedier gives pricing information upon request. They also offer a free 7-day trial.
SurveyNuts
Best at ease-of-use for survey builders & takers
SurveyNuts is a survey software for creating questionnaires and online surveys. It has a real-time reporting dashboard to view results and statistics in easy-to-understand charts or data export. SurveyNuts has a Word Cloud feature to help you easily visualize the answers to open-ended questions.
SurveyNuts is the best survey software if you want one that’s easy to use for both survey builders and takers. This online survey software optimizes surveys for mobile devices so responders can easily answer them using their mobile phones or tablets. SurveyNuts lets you add pictures to surveys if you want to create picture surveys or to make surveys easier to understand. This online survey tool lets you ask open-ended questions so survey takers can freely express themselves.
SurveyNuts has a free version for up to 100 survey responders. The pricing of its paid versions starts at $17/month/up to 300 responses per survey.
LimeSurvey
Best open source survey software
LimeSurvey is an online survey tool for creating simple questionnaires or complex surveys. It supports unlimited surveys, allowing you to send as many surveys as you need without additional fees. LimeSurvey has a skip logic functionality to direct responders to a survey path depending on their previous response.
LimeSurvey is the best online survey tool if you want to fully customize your survey tool because it is open-source software. You can alter LimeSurvey to include features that your company needs. You can remove LimeSurvey’s branding and replace it with your own company’s name and logo to make it your own. Being open-source also means you can distribute LimeSurvey for commercial purposes if you want to.
LimeSurvey has a free version with limited features for up to 25 responses per month. The pricing for paid versions starts at $22/month/up to 1,000 responses per month.
Crowdsignal
Best for customizing the look and feel of surveys & polls
Crowdsignal is a survey creation tool for creating surveys or polls to gather data your company needs. You can use Crowdsignal to share polls or surveys using your social media account, email, or links. Its restriction features prevent survey takers from answering the same survey twice. Crowdsignal lets you export survey data to Google Sheets or Excel to analyze your data better.
Crowdsignal is the best online survey tool if you want surveys that look exactly how you want them because it allows full customization. Crowdsignal has survey templates and themes you can choose from to create surveys quickly. You can also start a survey from scratch to completely control all survey elements. This online survey tool allows you to customize your survey’s color, font, and layout to match your company’s branding.
Crowdsignal has a free version with limited features and unlimited surveys and questions. The pricing of the paid versions starts at $15/month/account.
Formstack
Best for employing logic & conditions
Formstack is a workplace productivity platform for creating forms, documents, and signatures. You can use it to create custom online forms without using codes. It has a data and analytics feature for analyzing data to improve conversion rates and optimize marketing strategies. Formstack allows you to identify questions or fields that result in abandonment to improve survey conversion.
Formstack is the best online survey tool if you want to dive deeper into your responders’ answers through conditional logic. This feature automatically shows or hides additional fields depending on your responders’ answers. Formstack lets you create custom logic rules giving you complete control over which survey answers trigger an additional survey question or field. The software’s conditional logic helps streamline surveys by hiding irrelevant fields to avoid confusing survey takers.
Formstack integrates with other survey creation tools, including Microsoft Dynamics, Google Analytics, and Insightly.
Formstack pricing starts at $125/month/ and offers a 14-day free trial.
Google Forms
Best for Google Workspace users
Google Forms is an online survey software for creating online forms and surveys to gather data. It allows you to customize your online surveys using several question types and adding custom values. You can also use this online survey tool to customize the colors, fonts, and images on your online surveys to create surveys that adhere to your company’s branding style. You can share your survey through an email or a link or embed it on your website to reach more responders.
Google Forms is the best survey software if you use G Suites because of its full integration into G Suites. You can extract your Google Form raw data and open it in Google Sheets to analyze or automate it. Integration with Google Sheets also means converting your data to graphs to make them easy to visualize. Like Google Docs, Slides, or Sheets, you can add collaborators in Google Forms to create surveys or formulate questions together in real-time.
Google Forms is free online survey software.
Survey Planet
Best for device-agnostic teams (mobile, tablet, PC)
SurveyPlanet is a survey software offering tools for creating and sharing surveys. This online survey tool lets you white label surveys to highlight your company name and branding. SurveyPlanet has SMS completion notifications to alert you on your survey completion status.
SurveyPlanet is the best survey software if you want one with a responsive layout that works great on mobile phones, tablets, and computers. This online survey tool has a preview mode to know how your survey looks on a device before releasing it. SurveyPlanet has built-in survey templates to help you quickly create surveys.
SurveyPlanet has a free version with limited features but unlimited surveys and responses. Its paid version costs $20/month/unlimited surveys.
The Best Online Survey Software Summary Table
| Tool | Free Option | Price | ||
|---|---|---|---|---|
| 1 | SurveySparrow Best online survey software for advanced reporting and analytics | 14-day Free Trial | From $79/subject for 2 users | Visit Website |
| 2 |  Survicate Best for in-site or in-app surveys | Not available | From $65/month/up to 250 survey responses | Visit Website |
| 3 |  SoGoSurvey Best for integration with pre-existing CRM | 10 Days Free Trial | From $25/month/account | Visit Website |
| 4 |  Feedier Best all-in-one experience management platform | 7 Days Free Trial | Pricing Upon Request | Visit Website |
| 5 |  SurveyNuts Best at ease-of-use for survey builders & takers | Not available | From $17/month/up to 300 responses per survey | Visit Website |
| 6 |  LimeSurvey Best open source survey software | Not available | From $22/month/up to 1,000 responses/month | Visit Website |
| 7 |  Crowdsignal Best for customizing the look and feel of surveys & polls | Not available | From $15/month/account | Visit Website |
| 8 |  Formstack Best for employing logic & conditions | 14-day free trial | From $125/month | Visit Website |
| 9 |  Google Forms Best for Google Workspace users | Not available | Visit Website | |
| 10 |  Survey Planet Best for device-agnostic teams (mobile, tablet, PC) | Not available | From $20/month/unlimited surveys | Visit Website |
Need expert help selecting the right Survey & Polling Software?
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Other Survey Software Options
Here’s a few more that didn’t make the top 10 list but are still worth checking out.
- Frill.co — Best for incorporating customer feedback into the product roadmap
- Videoask — Best for incorporating video into surveys
- SurveySparrow — Best text & sentiment analysis tools
- Nipo — Best CAPI and CATI cloud survey solutions
- Survio — Best filtering & segmentation audiences
- Key Survey — Best multilingual audiences
- Delighted — Best for typing indicators that alert to incoming feedback in real-time
- Cognito Forms — Best easy-to-use, drag-and-drop form builder
- Enalyzer — Best for a minimalistic design & decluttered interface
- QuestionPro — Best for customer support that is available 24/7
- Gainsight PX — Best for surveys specific to SaaS products
- Remesh — Best at using artificial intelligence to analyze responses
- Compport — Best for employee feedback/employee engagement
- BlueX Survey — Best at conditional branching, piping, and/or randomization
- Snap Surveys — Best for training and support options
- Peakon — Best for sales & pipeline surveys & metrics
- Lattice — Best for empowering remote team management
- Customer Guru — Best at tracking segmented customer satisfaction
- Checkbox Survey — Best for cloud-hosted or on-premises flexibility
- Survey Methods — Best user satisfaction score according to Capterra
- Qualtrics — Best for using advanced text and voice analytics in responses
- Satmetrix — Best for CX certification & training resources
- SurveyGizmo — Best for enterprise-level survey requirements
- Zoho Survey — Best for helping narrow a target audience
- Zonka Feedback — Best Customer Feedback Management Software
What Do You Think About These Survey Software Tools?
If this article helped you find a survey platform, then I have done my job. Which survey tool was your favorite from this list? Is there an online survey software tool that you would add here? Let us know in the comment section. For more customer experience insights, be sure to sign up for our newsletter.
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