10 Best Online Survey Software In 2020

Do you need survey software? I bet there isn’t a company in existence that wouldn’t benefit from compiling their own customer satisfaction metrics

Obtaining customer feedback is just one part of the puzzle. You also need to turn it into actionable insights.

Online survey software can help you with all of the following: 

  • building feedback surveys and forms
  • reporting on the data you find
  • measuring customer sentiment and satisfaction as a follow-up action
  • engaging in market research
  • employee satisfaction strategies
  • testing the user-friendliness of your mobile app
  • planning what to do with the final data collection

Microsoft reported that 54% of customers actually have increased their expectations for modern customer service, meaning that your “tried and true” methods may not be enough as products and customers continue to evolve. 

However, you don’t want to willy-nilly make a survey and stick in your customers’ faces. In fact, 72% of consumers warn that intrusive or poorly designed surveys can actually hinder their experience with a website or product. 

So what is a CX manager to do? You need some sort of survey system but it has to be the right one so that respondents aren’t turned off by the process. 

Luckily, there are plenty of online survey software options available so anyone can find the perfect fit. That’s why I wrote this article: to quickly compare and evaluate the best online survey software of 2020. 

If you want to improve your digital customer experience with the best survey tools around, then keep reading.

The Best Online Survey Software

Here’s a shortlist of the best online survey software:

  1. Google Forms
  2. SoGoSurvey 
  3. SurveyLegend
  4. SurveyNuts
  5. Survey Planet
  6. Formstack
  7. Crowdsignal
  8. Survicate
  9. Feedier
  10. LimeSurvey

Free Survey Software Options

Not being able to pay doesn’t mean you can’t collect valuable feedback from your team and/or customers. Free software survey options available for those who have a lean project budget. These survey software apps are either free forever or have a freemium plan that you can use: 

  1. HubSpot Forms
  2. Google Forms
  3. SurveyMonkey
  4. Typeform
  5. Survicate
  6. SurveyLegend
  7. Qualaroo
  8. ProProfs Survey Maker

Google Forms, Survicate, and SurveyLegend all made our “best of” list so keep reading for a brief comparison of these free online survey tools. 

If you’ve already completed some surveys, you might be looking for sentiment analysis tools to help you properly analyze and extract insights from the data you’ve collected. 

Survey Software Comparison Criteria

What do I look for when I do a survey software comparison? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): Is it clean and attractive? Can you personalize the survey design to suit the brand style? Is adding images, changing colors, and adjusting fonts easy to do? Does the interface support various data-gathering options, like multiple choice, numerical ratings, and short answer? Is it optimized for mobile devices?
  2. Usability: Is survey creation easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? Would customers with minimal tech experience be able to navigate completing a survey with minimal assistance? Is the support team responsive?
  3. Integrations: Is it easy to connect with other tools? Any pre-built integrations, like Salesforce or G Suite? Does it work with the standards of NPS surveys? Can survey data be easily exported to popular formats (Excel, PDF, etc.)?
  4. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible? Are there price-based limitations of the number of responses you can collect, the type of feedback you can track, or the number of survey questions you can ask?

Survey Software Key Features

Here are some of the key features that I looked for in the survey software that I reviewed. 

  1. Question design tools (ie. question library)
  2. Survey templates 
  3. Questionnaire & interview options (ie. different question types)
  4. Compatible with Net Promoter Score (NPS)
  5. Question & answer conditions/logic (ie question skip logic, question branching)
  6. Flexible scoring system 
  7. Image/video hosting
  8. Customizable email invites 
  9. Randomization options
  10. Auto save
  11. Reporting & analysis for survey results & response rates 
  12. Social media sharing

Overviews Of The 10 Best Survey Software

Ready to find your new research platform? Here’s a brief comparison of survey software on this list to show what each does best, plus screenshots to showcase some of the features.

1. Google Forms — Best for G Suite users.

Screenshot of Google Forms Survey Software
Access templates for word request, feedback, & order forms.

2. SoGoSurvey — Best for integration with pre-existing CRM.

Screenshot of SoGoSurvey Survey Software
APIs automate feedback collection by connecting to your CRM.

3. SurveyLegend — Best free online survey software. 

Screenshot of SurveyLegend  Survey Software
Visually appealing, image-oriented customer surveys.

4. SurveyNuts — Best at ease-of-use for survey builders & takers.

Screenshot of SurveyNuts Survey Software
Collect survey responses and share results with a private URL.

5. SurveyPlanet — Best for device-agnostic teams (mobile, tablet, PC).

Screenshot of SurveyPlanet Survey Software
Use Preview mode to see how a survey looks on different devices.

6. Formstack — Best for employing logic & conditions. 

Screenshot of Formstack Survey Software
Form extras allow “Save & Resume” options and progress indicators.

7. Crowdsignal — Best for customizing the look and feel of surveys & polls.

Screenshot of Crowdsignal Online Survey Software
Dashboard outlines all in/active surveys, polls, quizzes, & ratings.

8. Servicate — Best for in-site or in-app surveys.

Screenshot of Survicate Online Survey Software
Reach users at key moments and trigger surveys on events or user actions.

9. Feedier — Best interactive & gamified forms.

Screenshot of Feedier Online Survey Software
Deploy creative digital experiences to encourage respondent activity.

10. LimeSurvey — Best open source survey software.

Screenshot of LimeSurvey Online Survey Software
Users can implement experimental designs or just run simple surveys.

Other Survey Software Options

Here’s a few more that didn’t make the top 10 list but are still worth checking out. 

  1. Videoask — Best for incorporating video into surveys 
  2. SurveySparrow — Best text & sentiment analysis tools
  3. Nipo — Best CAPI and CATI cloud survey solutions
  4. Survio — Best filtering & segmentation audiences 
  5. Key Survey — Best multilingual audiences 
  6. Delighted — Best for typing indicators that alert to incoming feedback in real-time
  7. Cognito Forms — Best easy-to-use, drag-and-drop form builder
  8. Enalyzer — Best for a minimalistic design & decluttered interface
  9. QuestionPro — Best for customer support that is available 24/7
  10. Gainsight PX — Best for surveys specific to SaaS products 
  11. Remesh — Best at using artificial intelligence to analyze responses
  12. Compport — Best for employee feedback/employee engagement 
  13. BlueX Survey — Best at conditional branching, piping, and/or randomization
  14. Snap Surveys  — Best for training and support options
  15. Peakon — Best for sales & pipeline surveys & metrics 
  16. Lattice — Best for empowering remote team management 
  17. Customer Guru — Best at tracking segmented customer satisfaction
  18. Checkbox Survey — Best for cloud-hosted or on-premises flexibility 
  19. Survey Methods — Best user satisfaction score according to Capterra
  20. Qualtrics — Best for using advanced text and voice analytics in responses
  21. Satmetrix — Best for CX certification & training resources 
  22. SurveyGizmo — Best for enterprise-level survey requirements 
  23. Zoho Survey — Best for helping narrow a target audience 

What Do You Think About These Survey Software Tools?

If this article helped you find a survey platform, then I have done my job. Which survey tool was your favorite from this list? Is there an online survey software tool that you would add here? Let us know in the comment section. For more customer experience insights, be sure to sign up for our newsletter.

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