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With so many different form builders available, figuring out which best suits your needs is tough. You know you want a tool to help you quickly and easily create digital forms without the ability to code, but you need to figure out which option is best. In this article, I'll help you simplify your choices by sharing my insights on the best form builders to design, customize, and publish digital forms with ease, based on my previous experience doing exactly that.

What are Form Builders?

Form builders are tools that allow users to create customized forms for data collection. Form builders typically provide a drag-and-drop interface that makes it easy for users to add form fields, customize the design of the form, and configure settings such as validation rules and email notifications. Some form builders also offer advanced features such as integration with third-party apps and services, analytics and reporting tools, and conditional logic that allows forms to adapt based on user responses.

Using form builders, you can create anything from simple contact forms to complex multi-page surveys. They're useful for numerous purposes, including collecting customer feedback, processing orders, or conducting market research. By using a form builder, you can save time, enhance your data collection, and gather feedback from your customers quickly.

Overviews of the 10 Best Form Builders

You can use the simple overviews of each tool below to understand how each tool stands out from other form builders.

Best form builder to automate your survey process

  • Free plan available
  • From $39/user/month
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Rating: 4.7/5

Jotform Enterprise is a survey-building software that allows you to create and distribute a survey easily. You can use the surveys to collect feedback from customers, product users, employees, or any other group that you'd like to understand better.

Why I picked Jotform Enterprise: If you'd like to automate your survey process, this platform is a good choice. You can implement conditional logic in your surveys for a personalized form experience, and generate reports on survey responses easily. The large bank of survey templates helps you quickly draft and publish a survey, or you can build one collaboratively from scratch in the system's shared workspace.

To ensure every person on your team has the right level of access, you can establish various permissions and roles. Surveys can be shared through several channels including email, business apps, and websites. Upon distribution, you can instantly start collecting responses from participants.

Jotform Enterprise Standout Features and Integrations

Features include mobile data collection, custom urls, secure cloud storage, workflow automations, conditional logic, multiple users, form signing, an admin console, customization, and industry-leading security.

Integrations include Airtable, Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, and Trello. An API is also available to build custom integrations.

Pros and cons


  • A robust solution suitable for enterprise needs
  • Custom branding options
  • High level of security


  • Inflexible subscription plans
  • Lack of transparent pricing

Best for mobile-friendly surveys and forms

  • Free plan available
  • From $19/month
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Rating: 4.4/5

SurveyLegend is a web-based platform designed to facilitate the creation of custom surveys, forms, questionnaires, and polls. It emphasizes mobile responsiveness, ensuring that surveys are easily accessible and user-friendly on mobile devices, which is a key consideration given the increasing prevalence of mobile internet usage.

Why I picked SurveyLegend: I chose SurveyLegend as a tool for form builders after carefully considering its user-friendly interface and visually appealing design options. What makes SurveyLegend different is its emphasis on creating surveys that are not only functional but also aesthetically pleasing, with a variety of templates, media options, and question types that cater to diverse needs. I believe the tool is best for mobile-friendly surveys because it provides features specifically designed for mobile users.

SurveyLegend Standout Features and Integrations

Features: SurveyLegend provides a user-friendly platform for creating forms with a drag-and-drop interface, enabling the addition of various elements without coding skills. It supports multilingual surveys and forms, allowing for a broader reach, and offers white-label options for a customized experience. The tool includes diverse question types, media enhancements, and live analytics for real-time data visibility.

Integrations: SurveyLegend integrates with Google Sheets, allowing users to automatically send survey data to a spreadsheet. It also offers integration with Mailchimp, enabling users to populate email lists directly from survey responses. Additionally, SurveyLegend can generate leads in Salesforce from survey entries, facilitating the management of customer information and interactions.

Pros and cons


  • Survey interface is designed to be touch-friendly
  • Quick and easy set up
  • Supports over 50 languages


  • Advanced features only available in paid plans
  • No API for custom integrations

Best form builder for in-depth reporting and analysis

  • Free plan available
  • From $25/user/month (billed annually)
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Rating: 4.4/5

SurveyMonkey is an online survey tool that caters to many users, including businesses, researchers, and individuals. It provides a powerful set of features and robust reporting capabilities.

Why I picked SurveyMonkey: SurveyMonkey's Kiosk Mode is a powerful feature that allows users to collect survey responses in both offline and online modes, making it ideal for use at events, trade shows, and other locations where internet connectivity may be limited. 

With Kiosk Mode, users can set up a dedicated device or computer to run their survey continuously, ensuring a steady flow of responses. Additionally, the feature automatically displays a new survey after completing each one, making it easy to collect feedback and insights quickly and efficiently. 

Another strength of SurveyMonkey is the reporting dashboard and analytics feature. It allows users to visualize and analyze survey data, providing a wide range of customizable graphs, charts, and other visual aids. 

With real-time results and customizable dashboards, users can track their survey's progress and make informed decisions based on the data collected. The analytics feature also provides advanced features such as cross-tabulations and trend analysis, giving users a deeper understanding of their data and helping them uncover valuable insights.

SurveyMonkey Standout Features and Integrations

Features include conditional logic, customizable branding, customizable fields, customizable forms, customizable questions, data analysis tools, data import or export, email management, feedback management, mobile survey, NPS survey structure, and performance metrics.

Integrations include Salesforce, Marketo, Eloqua, HubSpot, Microsoft Teams, Google Drive, Zapier, Google Forms, Zoom, Zendesk, and other software options. 

Pros and cons


  • Enables secure sharing
  • Good customization options
  • Good for market research


  • Limited survey designs
  • No free trial

Best form builder for a conversational approach to form-building

  • Free plan available
  • From $29/user/month

Typeform is a powerful form builder that helps users to create visually appealing and engaging forms, questionnaires, surveys, quizzes, etc.

Why I picked Typeform: One of the best features of Typeform is conditional logic. Users can tailor the form's questions based on the user's responses, creating a more customized and engaging user experience. 

Let's say you are creating a survey to collect feedback on a product. If the user rates the product as 'satisfied' or 'very satisfied,' you might want to ask what specific features they liked. However, if the user rates the product as 'unsatisfied' or 'very unsatisfied,' you might want to ask what specific areas they think need improvement.

Typeform is excellent for businesses and organizations that wish to collect information from customers, employees, or stakeholders. Other significant platform features include conditional logic, integration with third-party applications, and the ability to add multimedia elements to forms.

Typeform Standout Features and Integrations

Features include question branching, calculator, respondent email notifications, webhooks, custom subdomain, custom meta description, brand kit, and live chat.

Integrations include Slack, Google Sheets, Mailchimp, Zapier, Airtable, Google Analytics, ActiveCampaign, Hubspot, and Salesforce. You can also connect through Zapier to unlock more integrations, which may require a separate paid plan.

Pros and cons


  • Integrates with popular tools
  • Conversational approach
  • Interface is simple and straightforward


  • Limited analytics
  • Image placement needs improvement

Best form builder with a wide range of templates

  • 14-day free trial
  • From $125/month

Formstack is a data collection software that helps users create advanced forms and surveys. 

Why I picked Formstack: Formstack's impressive array of mobile-friendly templates, organized by industry allows for quick and easy form creation. They have templates in multiple categories, such as education, healthcare, sales, etc. You can also add, delete, and rearrange fields and change style themes of the templates.

Sharing options are plentiful, with the ability to share forms through links, QR codes, WordPress plugins, custom subdomains, or website embedding. In addition, the software's advanced data analytics and reporting features enable users to visualize data and identify bottlenecks in form completion to optimize conversion rates.

Formstack Standout Features and Integrations

Features include drag-and-drop form builder, custom branding, conditional logic, data encryption, smart lists, single sign-on, SSO-powered field prefill, HTML forms and data encryption.

Integrations include AWeber, Act-On, Active Campaign, Adobe Sign, Airtable, Bamboo HR, BigCommerce, Campaign Monitor, Chargebee, Chargify, and other software options.

Pros and cons


  • Allows A/B testing
  • Easy to use interface
  • Helpful community forum and resource center


  • Expensive pricing
  • Allows creation of limited forms

Best form builder for ease of use

  • 30-day free trial
  • From $9.35/month

Mailchimp form builder helps create customized forms for capturing email addresses and other information from website visitors. The form builder allows users to add form fields, customize the design, and integrate the form with their Mailchimp email lists.

Why I picked Mailchimp Form Builder: The tool is designed to be accessible and user-friendly. It has a drag-and-drop interface and pre-built form templates that make it easy for even new users to create customized forms. This is great for businesses that want to quickly and easily create effective forms that align with their brand and messaging. 

Additionally, it offers robust analytics and reporting features that provide valuable insights into the performance of your forms. These features allow businesses to track key metrics such as the number of form views, submissions, and conversion rates. The tool also provides data on how users interact with the form, including which fields are most frequently filled out and where users may be dropping off.

Mailchimp Form Builder Standout Features and Integrations

Features include drag-and-drop functionality, data management API platform, user management, application embedding, third-party integrations, and mobile app, 

Integrations include QuickBooks Online, Shopify, Stripe, Yelp for Business, LiveChat, SimpleTexting, Zendesk, WordPress, Mixpanel, Firebase, and other software options.

Pros and cons


  • Easy to use
  • Conditional logic allows for personalized forms
  • Robust analytics and reporting features


  • Free version has limited features
  • Limited customer support

Best form builder for secure data storage

  • 14-day free trial
  • From $39.95/month

Formsite is an online form builder for small to medium-sized businesses, non-profits, educational institutions, and individuals who need to create GDPR-compliant forms for their organizations.

Why I picked Formsite: One of the best aspects of Formsite is its ability to segment data based on user responses. This makes it easy to analyze data based on variables, such as demographic information or specific questions. Additionally, Formsite's analytics dashboard provides real-time data on form performance, allowing businesses to identify areas that may need improvement quickly.

Formsite is an ideal tool for businesses that require more advanced form-building capabilities, such as conditional logic, calculations, and multi-page forms. It's especially well-suited for businesses in healthcare, finance, and education that need to collect sensitive data and require secure form handling and data storage.

Formsite Standout Features and Integrations

Features include workflow management, web forms, visual analytics, URL customization, survey builder, search or filter, SSL security, rules-based workflow, reporting or analytics, real-time notifications, workflow automation, multi-channel distribution, file storage, and feedback management.

Integrations include PayPal, Stripe, Braintree, Google Calendar, Constant Contact, DocuSign, Zapier, OneDrive, Box, Slack, and other software options. 

Pros and cons


  • Good range of form fields
  • Advanced form workflows
  • Advanced form security


  • Limited form templates
  • Steep learning curve

Best form builder with advanced conditional logic capability

  • From $59/year

Gravity Forms is a powerful WordPress plugin designed for businesses and website owners who need a flexible and user-friendly solution to create custom forms and collect data from their website visitors. You can also use it to collect payments or develop surveys.

Why I picked Gravity Forms: One of the standout features of Gravity Forms is its advanced conditional logic capability, which allows users to create highly customized and dynamic forms that adjust based on a user's responses. This means that users can create complex forms with conditional fields, sections, and pages that change based on the user's input, making the form more personalized. 

You can choose from various templates or create one from scratch to create a form. Moreover, Gravity Forms allows users to easily embed forms into their WordPress posts and pages and on other websites using a shortcode or widget. The plugin also includes a comprehensive form entry management system, allowing users to view, filter, and export form submissions for easy analysis and reporting.

Gravity Forms Standout Features and Integrations

Features include drag-and-drop builder, form import, multi-column layouts, paginated forms, responsive forms, conditional logic, custom form CSS, field validation, API & webhooks, data routing, dynamic field values, surveys, and payment processor integration.

Integrations include Hubspot, 2Checkout, ActiveCampaign, Agile CRM, Akismet, AWeber, Breeze, Campaign Monitor, Capsule CRM, Chained Selects, and other software options.

Pros and cons


  • Extensive documentation
  • Wide array of integrations
  • Good customer support


  • WordPress dependency
  • Documentation lacks videos

Best form builder with built-in AI and smart recommendations

  • 30-day free trial
  • From $6/user/month (billed annually)

Microsoft Forms is a free form creator in the Microsoft Office suite of productivity tools. It is available to users with a Microsoft Office 365 account.

Why I picked Microsoft Forms: Microsoft Forms offers a built-in AI and smart recommendations feature that is designed to make it easier for users to create surveys and quizzes. The AI feature uses machine learning algorithms to analyze the data and provide intelligent recommendations for improving the questions and design of the survey or quiz. 

For example, when users create a quiz or survey, the AI feature suggests alternative wording for questions or recommends changes to the answer options based on the response data. The AI feature also provides insights into responses and helps identify patterns or trends.

Another significant aspect of Microsoft Forms is the Responses feature, which helps users view and analyze their survey or quiz results. When participants complete a survey or quiz, their responses are collected and stored in the responses tab, accessible to the survey creator. 

The responses tab provides users with a detailed view of the data collected, including individual responses to each question and an overall summary of the results. Users can also view the data in graphical forms, such as pie charts, bar graphs, or histograms, making it easy to analyze and interpret the results.

Microsoft Forms Standout Features and Integrations

Features include customizable fields, customizable forms, feedback management, file storage, forms creation and design, forms management, live results sharing, multi-channel distribution, reporting or analytics, survey builder, survey or poll management, surveys and feedback, template management, and web forms.

Integrations include Azure Data Explorer, Azure DevOps, Amazon RedShift, Asana, BigQuery, Box, Domo, Dynamics 365, Favro, GitHub, GitLab, and other software options. You can also connect through Zapier to unlock more integrations but that may require a separate paid plan.

Pros and cons


  • Native integration with other Microsoft Apps
  • Accessible from any device
  • Easy to use


  • Limited customizations
  • Lacks rich text editing

Best form builder with native integration to other G suite products

  • Free plan for personal use
  • From $12/user/month

Google Forms is a popular form-building tool that belongs to Google’s suite of products. It's known for its ease of use and simplicity. 

Why I picked Google Forms: Google Forms' collaboration feature allows multiple users to work on the same form simultaneously, making it an excellent tool for team projects and collaborations. With real-time editing and commenting features, users can communicate and make real-time changes, reducing the need for back-and-forth communication. 

Additionally, assigning different levels of access to collaborators helps maintain control over the form's content and ensures that everyone has an appropriate level of involvement.

Google Forms is perfect for small businesses as the free version lets users create unlimited forms with unlimited respondents. Additionally, you can easily embed the form in websites and emails. You can also choose from various question types, such as multiple-choice, short answer, and dropdowns, and add images and videos to the form.

Google Forms Standout Features and Integrations

Features include form builder, automatic summaries, templates, multiple question formats, conditional logic, theme customizations, file upload, reporting and analytics, and quiz features.

Integrations You can connect through Zapier to unlock more integrations but that may require a separate paid plan.

Pros and cons


  • Easy to set up
  • Pre-built form templates
  • Simple UI


  • Limited data analysis options
  • Limited customization options

The Best Form Builders Summary

Tools Price
Jotform From $39/user/month
SurveyLegend From $19/month
SurveyMonkey From $25/user/month (billed annually)
Typeform From $29/user/month
Formstack From $125/month
Mailchimp Form Builder From $9.35/month
Formsite From $39.95/month
Gravity Forms From $59/year
Microsoft Forms From $6/user/month (billed annually)
Google Forms From $12/user/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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Other Options

Here are a few more options that didn’t make the best form builders list:

  1. WPForms

    Best form builder with an intuitive drag-and-drop interface

  2. Hubspot Form Builder

    Best form builder for lead generation and marketing

  3. FastFieldForms

    Best form builder for mobile data collection

  4. 123FormBuilder

    An online form builder with a focus on user-friendliness and ease of use

  5. Paperform

    A user-friendly form builder for creating online forms, surveys, and quizzes

  6. SurveySparrow

    A survey platform for creating engaging and interactive surveys


    A form builder with a range of customizable form templates and advanced form fields

  8. Wufoo

    Best for small businesses and creative professionals.

  9. Growform

    Best for marketing teams and agencies

  10. Zoho Forms

    Best for businesses and organizations of all sizes

  11. Ninja Forms

    A free and open-source form builder for WordPress with a focus on simplicity and flexibility

  12. Cognito Forms

    Best for businesses and organizations with advanced data collection needs

Other Types of Customer Experience Software 

If you’re part of a team responsible for improving customer experience, then the following resources might help you: 

How I Selected the Best Form Builders

Perhaps you're wondering how I selected the best form builders for this list? To build this top 10 list, I evaluated and compared a wide range of form builder tools with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX experience to pinpoint the features that add a lot of value.

If you have general questions about how to use form builders or how to pick the best form builder for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best form builders software for this article:

Core Functionality:

Every form builder will be a bit different but in order to qualify for this list a form builder must have the following basic functionality:

  • The ability to create questions that can be filled out and submitted by a third-party (different question type availability is a plus)
  • The ability to pass the survey on to desired parties, either using embedding, URL, or contact list
  • The ability to collect form answers and sort the data in useful ways to dig out important insights 

Key Features

A good form builder should offer a range of key features enabling users to create customized forms that meet their needs. These include customization, data collection and management, mobile optimization, and security features.

  • Pre-made templates: Many form builders offer pre-built form templates that users can customize to meet their specific needs.
  • Conditional logic: This feature allows form builders to show or hide certain form fields based on user responses, which can help create more personalized and relevant forms.
  • Drag and drop form maker: These tools allow users to easily create and customize forms by dragging and dropping form elements onto a canvas.
  • Data collection: Form builders typically include features for collecting and storing data submitted through the form, such as form submissions and user data.
  • Shareable: You should be able to pass a form around to customers or a contact list using web/app embedding, shareable URL, or email blast.
  • Data Analysis: Ability to collect customer feedback and turn answers into usable data with charts or data dashboards.


The form builder should be easy to use and intuitive. It should be able to create and customize forms with ease. Plus, I prioritized form builders with drag-and-drop functionality and pre-made templates.

Software Integrations: 

Does the form builder integrate with other software and platforms? Third-party software integrations are essential because they enable data flow and improve workflow management. These include CRM systems, email marketing tools, project management software, etc.


Lastly, I evaluated the value for money for the features provided. It should offer a free plan, tiered pricing options, and additional features for paid plans.

People Also Ask

Here are a few popular questions answered for your convenience!

How do I use form builders for CX?

Customer experience teams can use form builders to improve the overall customer experience. They can use form builders to create feedback forms that allow customers to provide feedback on their experiences. This can help the team identify areas for improvement and make data-driven decisions to enhance the overall customer experience.

Forms can be used to collect data from customers, such as preferences, demographics, or usage patterns, or to conduct customer interviews. Customer experience teams can use this data to personalize customer interactions and provide targeted recommendations.

What are the benefits of using a form builder?

Using a form builder can offer several benefits to a customer success strategy. Here are some of the main advantages:

  • Standardization: A form builder allows you to create standardized forms that customers can use to submit their requests, feedback, and inquiries. This ensures that all customers provide the same information and that the customer success team can easily categorize and prioritize requests.
  • Efficiency: With a form builder, customers can submit their requests and inquiries more quickly and easily. This saves time for both the customer and the customer success team, allowing the team to respond more quickly and resolve issues more efficiently.
  • Improved Customer Experience: By providing customers with an easy-to-use form that helps them to submit their requests and inquiries, you can improve the overall customer experience. Customers are more likely to be satisfied if they can quickly and easily get the help they need.
  • Better Data Collection: A form builder allows you to collect structured data from customers, making it easier to analyze and interpret customer feedback. This data can help you to identify trends, prioritize issues, and make data-driven decisions about your customer success strategy.
  • Customization: Form builders often offer customization options, such as branding, custom fields, and conditional logic. This allows you to create forms that are tailored to your specific business needs and customer requirements.

Using a form builder can help to streamline your customer success strategy and improve the customer experience.

How much do form builders cost?

As you can see from this list, form builders vary in price depending on the types of features packed in, the number of admin users you need, and the size of your contact list. You can find form builders for free, like Google Forms and Mailchimp. On the higher end, form builders can cost up to $39.95/month. All-in-all, form builders are very reasonable prices as far as SaaS products go.

Some form builders come packed in with other services, like Mailchimp’s email marketing or Hubspot’s CRM package—these can sometimes cost more if you need a higher tiered plan. However, these may pay off if you require the additional functionality for your customer service strategy anyway.

Collect Customer Data With These Form Builders

According to Forbes, data is essential for improving customer experience. While online form builders are the best way to build forms and surveys for data collection. Each tool listed in this article will help you easily create beautiful and engaging forms.

If you’d like to learn more about the world of customer experience, and get the latest insights from experts, make sure to sign up to the CXLead newsletter.