Skip to main content
Tools
23 Best Form Builders In 2023

Best Form Builders Shortlist

Here are the top 10 form builders I’d like to highlight out of the 23 I cover in this article:

  1. 1. PandaDoc — Best form builder for creating professional and on-brand forms
  2. 2. SurveyMonkey — Best form builder for in-depth reporting and analysis
  3. 3. Formstack — Best form builder with a wide range of templates
  4. 4. FastFieldForms — Best form builder for mobile data collection
  5. 5. WPForms — Best form builder with an intuitive drag-and-drop interface
  6. 6. Gravity Forms — Best form builder with advanced conditional logic capability
  7. 7. Microsoft Forms — Best form builder with built-in AI and smart recommendations
  8. 8. Formsite — Best form builder for secure data storage
  9. 9. Google Forms — Best form builder with native integration to other G suite products
  10. 10. Mailchimp Form Builder — Best form builder for ease of use

Whether collecting user feedback, taking orders, or conducting customer interviews, online forms have made gathering information from your audience more accessible and efficient. However, creating an online form that is visually appealing, user-friendly, and effective can be daunting, especially if you don't have a background in web development. That's where form builders come in.

I will discuss the best online form builders that can help you build beautiful and functional online forms in this list.

What are Form Builders?

Form builders are tools that allow users to create customized forms for data collection. These forms can range from simple contact forms to complex multi-page surveys. You can use them for various purposes, such as collecting customer feedback, processing orders, or conducting market research.

Form builders typically provide a drag-and-drop interface that makes it easy for users to add form fields, customize the design of the form, and configure settings such as validation rules and email notifications. Some form builders also offer advanced features such as integration with third-party apps and services, analytics and reporting tools, and conditional logic that allows forms to adapt based on user responses.

Overviews Of The 23 Best Form Builders

You can use the simple overviews of each tool below to understand how each tool stands out from other form builders.

1

PandaDoc

Best form builder for creating professional and on-brand forms

PandaDoc is a web-based software platform that provides tools for creating, managing, and tracking documents such as contracts, proposals, invoices, and forms. The PandaDoc Form Builder helps users create custom online forms that they can share with others to collect information.

Why I picked PandaDoc: One feature of PandaDoc Form Builder that stands out is its ability to create and use custom branding themes for forms. This feature allows businesses to create forms consistent with their brand identity and convey a professional image to their customers.

With the custom branding theme feature, users can customize various aspects of the form's appearance, such as the color scheme, font style, and logo placement. This ensures that the form is aligned with the company's brand guidelines and matches the look and feel of its website and other marketing materials.

In addition, users can save multiple branding themes to their account and easily switch between them for different forms or use cases. This is especially useful for businesses with multiple brands or product lines and want to create separate forms for each.

PandaDoc Standout Features and Integrations

Features include a mobile app, custom branding, content library, approval workflows, forms, Single-sign on support, and custom user roles.

Integrations include Salesforce, ActiveCampaign, Slack, Google Workspace, monday.com, Zoom, Microsoft Teams, Salesmate, Zapier, Integromat, and other software options.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7 1556

14-day free trial

From $19/user/month

Pros

  • User-friendly interface
  • Advanced analytics and reporting tools
  • Integrations with popular tools

Cons

  • Limited storage space in lower-priced plans
  • Limited formatting options
2

SurveyMonkey

Best form builder for in-depth reporting and analysis

SurveyMonkey is an online survey tool that caters to many users, including businesses, researchers, and individuals. It provides a powerful set of features and robust reporting capabilities.

Why I picked SurveyMonkey: SurveyMonkey's Kiosk Mode is a powerful feature that allows users to collect survey responses in both offline and online modes, making it ideal for use at events, trade shows, and other locations where internet connectivity may be limited. 

With Kiosk Mode, users can set up a dedicated device or computer to run their survey continuously, ensuring a steady flow of responses. Additionally, the feature automatically displays a new survey after completing each one, making it easy to collect feedback and insights quickly and efficiently. 

Another strength of SurveyMonkey is the reporting dashboard and analytics feature. It allows users to visualize and analyze survey data, providing a wide range of customizable graphs, charts, and other visual aids. 

With real-time results and customizable dashboards, users can track their survey's progress and make informed decisions based on the data collected. The analytics feature also provides advanced features such as cross-tabulations and trend analysis, giving users a deeper understanding of their data and helping them uncover valuable insights.

SurveyMonkey Standout Features and Integrations

Features include conditional logic, customizable branding, customizable fields, customizable forms, customizable questions, data analysis tools, data import or export, email management, feedback management, mobile survey, NPS survey structure, and performance metrics.

Integrations include Salesforce, Marketo, Eloqua, HubSpot, Microsoft Teams, Google Drive, Zapier, Google Forms, Zoom, Zendesk, and other software options. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4 17795

Free demo available

From $39/user/month

Pros

  • Enables secure sharing
  • Good customization options
  • Good for market research

Cons

  • Limited survey designs
  • No free trial
3

Formstack

Best form builder with a wide range of templates

Formstack is a data collection software that helps users create advanced forms and surveys. 

Why I picked Formstack: Formstack's impressive array of mobile-friendly templates, organized by industry allows for quick and easy form creation. They have templates in multiple categories, such as education, healthcare, sales, etc. You can also add, delete, and rearrange fields and change style themes of the templates.

Sharing options are plentiful, with the ability to share forms through links, QR codes, WordPress plugins, custom subdomains, or website embedding. In addition, the software's advanced data analytics and reporting features enable users to visualize data and identify bottlenecks in form completion to optimize conversion rates.

Formstack Standout Features and Integrations

Features include drag-and-drop form builder, custom branding, conditional logic, data encryption, smart lists, single sign-on, SSO-powered field prefill, HTML forms and data encryption.

Integrations include AWeber, Act-On, Active Campaign, Adobe Sign, Airtable, Bamboo HR, BigCommerce, Campaign Monitor, Chargebee, Chargify, and other software options.

14-day free trial

From $125/month

Pros

  • Allows A/B testing
  • Easy to use interface
  • Helpful community forum and resource center

Cons

  • Expensive pricing
  • Allows creation of limited forms
4

FastFieldForms

Best form builder for mobile data collection

FastFieldForms is a mobile data collection platform designed to help field teams, inspectors, and researchers improve their data collection and management processes. It offers powerful offline capabilities, customizable forms, and real-time analytics features.

Why I picked FastFieldForms: One of the standout features of FastFieldForms is its ability to support complex workflows and business processes. Users can create custom workflows that automate tasks, notifications, and data integrations, resulting in a more efficient data collection process.

The software also offers multimedia fields that allow users to capture and annotate images and add drawings, sketches, and signatures to their forms. This unique feature enables users to provide richer context and detail to their data collection, resulting in a more complete and accurate record of their findings.

Overall, FastFieldForms is an ideal solution for anyone who needs a reliable and comprehensive platform for mobile data collection.

FastFieldForms Standout Features and Integrations

Features include form builder, form distribution, GPS and timestamp capture, signature and barcode capture, customizable form workflow, business intelligence dashboards, conditional rules, or logic. 

Integrations You can connect through Zapier to unlock integrations, but that may require a separate paid plan.

14-day free trial

From $20/user/month

Pros

  • Compatible with iOS, Android, and web
  • Customizable workflows
  • Robust multimedia fields

Cons

  • Clunky Interface
  • Slow customer support
5

WPForms

Best form builder with an intuitive drag-and-drop interface

WPForms is a form builder plugin for WordPress websites. It allows users to create various forms easily, such as contact forms, payment forms, surveys, registration forms, and more, without coding skills.

Why I picked WPForms: WPForms comes with a wide range of pre-made templates for different types of forms, such as contact forms, payment forms, registration forms, surveys, and more. In addition, the templates are professionally designed and customizable, making it easy for users to create a form that meets their specific needs without starting from scratch.

The templates are fully customizable, which means users can change the layout, fonts, colors and add or remove fields according to their needs. Also, since WPForms caters to a wide variety of users who may not have technical expertise, the interface is simple and easy to navigate. It also has built-in spam protection features that help keep forms secure and prevent spam submissions.

WPForms Standout Features and Integrations

Features include drag and drop form builder, form templates, smart conditional logic, instant notifications, entry management, marketing and subscriptions, spam protection, file upload, and user registration.

Integrations include Stripe, Constant Contact, AWeber, Mailchimp, GetResponse, Campaign Monitor, ActiveCampaign, HubSpot, Salesforce, Drip, and other software options. 

From $149.50/year

Pros

  • Helpful support documentation
  • Plenty form templates
  • Simple interface

Cons

  • Difficult to upload multiple files
  • Support can be improved
6

Gravity Forms

Best form builder with advanced conditional logic capability

Gravity Forms is a powerful WordPress plugin designed for businesses and website owners who need a flexible and user-friendly solution to create custom forms and collect data from their website visitors. You can also use it to collect payments or develop surveys.

Why I picked Gravity Forms: One of the standout features of Gravity Forms is its advanced conditional logic capability, which allows users to create highly customized and dynamic forms that adjust based on a user's responses. This means that users can create complex forms with conditional fields, sections, and pages that change based on the user's input, making the form more personalized. 

You can choose from various templates or create one from scratch to create a form. Moreover, Gravity Forms allows users to easily embed forms into their WordPress posts and pages and on other websites using a shortcode or widget. The plugin also includes a comprehensive form entry management system, allowing users to view, filter, and export form submissions for easy analysis and reporting.

Gravity Forms Standout Features and Integrations

Features include drag-and-drop builder, form import, multi-column layouts, paginated forms, responsive forms, conditional logic, custom form CSS, field validation, API & webhooks, data routing, dynamic field values, surveys, and payment processor integration.

Integrations include Hubspot, 2Checkout, ActiveCampaign, Agile CRM, Akismet, AWeber, Breeze, Campaign Monitor, Capsule CRM, Chained Selects, and other software options.

From $59/year

Pros

  • Extensive documentation
  • Wide array of integrations
  • Good customer support

Cons

  • WordPress dependency
  • Documentation lacks videos
7

Microsoft Forms

Best form builder with built-in AI and smart recommendations

Microsoft Forms is a free form creator in the Microsoft Office suite of productivity tools. It is available to users with a Microsoft Office 365 account.

Why I picked Microsoft Forms: Microsoft Forms offers a built-in AI and smart recommendations feature that is designed to make it easier for users to create surveys and quizzes. The AI feature uses machine learning algorithms to analyze the data and provide intelligent recommendations for improving the questions and design of the survey or quiz. 

For example, when users create a quiz or survey, the AI feature suggests alternative wording for questions or recommends changes to the answer options based on the response data. The AI feature also provides insights into responses and helps identify patterns or trends.

Another significant aspect of Microsoft Forms is the Responses feature, which helps users view and analyze their survey or quiz results. When participants complete a survey or quiz, their responses are collected and stored in the responses tab, accessible to the survey creator. 

The responses tab provides users with a detailed view of the data collected, including individual responses to each question and an overall summary of the results. Users can also view the data in graphical forms, such as pie charts, bar graphs, or histograms, making it easy to analyze and interpret the results.

Microsoft Forms Standout Features and Integrations

Features include customizable fields, customizable forms, feedback management, file storage, forms creation and design, forms management, live results sharing, multi-channel distribution, reporting or analytics, survey builder, survey or poll management, surveys and feedback, template management, and web forms.

Integrations include Azure Data Explorer, Azure DevOps, Amazon RedShift, Asana, BigQuery, Box, Domo, Dynamics 365, Favro, GitHub, GitLab, and other software options. You can also connect through Zapier to unlock more integrations but that may require a separate paid plan.

Free To Use

Pros

  • Native integration with other Microsoft Apps
  • Accessible from any device
  • Easy to use

Cons

  • Limited customizations
  • Lacks rich text editing
8

Formsite

Best form builder for secure data storage

Formsite is an online form builder for small to medium-sized businesses, non-profits, educational institutions, and individuals who need to create GDPR-compliant forms for their organizations.

Why I picked Formsite: One of the best aspects of Formsite is its ability to segment data based on user responses. This makes it easy to analyze data based on variables, such as demographic information or specific questions. Additionally, Formsite's analytics dashboard provides real-time data on form performance, allowing businesses to identify areas that may need improvement quickly.

Formsite is an ideal tool for businesses that require more advanced form-building capabilities, such as conditional logic, calculations, and multi-page forms. It's especially well-suited for businesses in healthcare, finance, and education that need to collect sensitive data and require secure form handling and data storage.

Formsite Standout Features and Integrations

Features include workflow management, web forms, visual analytics, URL customization, survey builder, search or filter, SSL security, rules-based workflow, reporting or analytics, real-time notifications, workflow automation, multi-channel distribution, file storage, and feedback management.

Integrations include PayPal, Stripe, Braintree, Google Calendar, Constant Contact, DocuSign, Zapier, OneDrive, Box, Slack, and other software options. 

14-day free trial

From $39.95/month

Pros

  • Good range of form fields
  • Advanced form workflows
  • Advanced form security

Cons

  • Limited form templates
  • Steep learning curve
9

Google Forms

Best form builder with native integration to other G suite products

Google Forms is a popular form-building tool that belongs to Google’s suite of products. It's known for its ease of use and simplicity. 

Why I picked Google Forms: Google Forms' collaboration feature allows multiple users to work on the same form simultaneously, making it an excellent tool for team projects and collaborations. With real-time editing and commenting features, users can communicate and make real-time changes, reducing the need for back-and-forth communication. 

Additionally, assigning different levels of access to collaborators helps maintain control over the form's content and ensures that everyone has an appropriate level of involvement.

Google Forms is perfect for small businesses as the free version lets users create unlimited forms with unlimited respondents. Additionally, you can easily embed the form in websites and emails. You can also choose from various question types, such as multiple-choice, short answer, and dropdowns, and add images and videos to the form.

Google Forms Standout Features and Integrations

Features include form builder, automatic summaries, templates, multiple question formats, conditional logic, theme customizations, file upload, reporting and analytics, and quiz features.

Integrations You can connect through Zapier to unlock more integrations but that may require a separate paid plan.

Free plan for personal use

From $12/user/month

Pros

  • Easy to set up
  • Pre-built form templates
  • Simple UI

Cons

  • Limited data analysis options
  • Limited customization options
10

Mailchimp Form Builder

Best form builder for ease of use

Mailchimp form builder helps create customized forms for capturing email addresses and other information from website visitors. The form builder allows users to add form fields, customize the design, and integrate the form with their Mailchimp email lists.

Why I picked Mailchimp Form Builder: The tool is designed to be accessible and user-friendly. It has a drag-and-drop interface and pre-built form templates that make it easy for even new users to create customized forms. This is great for businesses that want to quickly and easily create effective forms that align with their brand and messaging. 

Additionally, it offers robust analytics and reporting features that provide valuable insights into the performance of your forms. These features allow businesses to track key metrics such as the number of form views, submissions, and conversion rates. The tool also provides data on how users interact with the form, including which fields are most frequently filled out and where users may be dropping off.

Mailchimp Form Builder Standout Features and Integrations

Features include drag-and-drop functionality, data management API platform, user management, application embedding, third-party integrations, and mobile app, 

Integrations include QuickBooks Online, Shopify, Stripe, Yelp for Business, LiveChat, SimpleTexting, Zendesk, WordPress, Mixpanel, Firebase, and other software options.

30-day free trial

From $9.35/month

Pros

  • Easy to use
  • Conditional logic allows for personalized forms
  • Robust analytics and reporting features

Cons

  • Free version has limited features
  • Limited customer support

The Best Form Builders Summary

Tool Free Option Price
1
PandaDoc

Best form builder for creating professional and on-brand forms

14-day free trial

From $19/user/month Visit Website
2
SurveyMonkey

Best form builder for in-depth reporting and analysis

Free demo available

From $39/user/month Visit Website
3
Formstack

Best form builder with a wide range of templates

14-day free trial

From $125/month Visit Website
4
FastFieldForms

Best form builder for mobile data collection

14-day free trial

From $20/user/month Visit Website
5
WPForms

Best form builder with an intuitive drag-and-drop interface

Not available

From $149.50/year Visit Website
6
Gravity Forms

Best form builder with advanced conditional logic capability

Not available

From $59/year Visit Website
7
Microsoft Forms

Best form builder with built-in AI and smart recommendations

Not available

Free To Use Visit Website
8
Formsite

Best form builder for secure data storage

14-day free trial

From $39.95/month Visit Website
9
Google Forms

Best form builder with native integration to other G suite products

Free plan for personal use

From $12/user/month Visit Website
10
Mailchimp Form Builder

Best form builder for ease of use

30-day free trial

From $9.35/month Visit Website

Other Options

Here are a few more options that didn’t make the best form builders list:

  1. Typeform

    Best form builder for a conversational approach to form-building

  2. Hubspot Form Builder

    Best form builder for lead generation and marketing

  3. Jotform

    Easy drag-and-drop interface and extensive form customization options

  4. SurveySparrow

    A survey platform for creating engaging and interactive surveys

  5. Paperform

    A user-friendly form builder for creating online forms, surveys, and quizzes

  6. Wufoo

    Best for small businesses and creative professionals.

  7. 123FormBuilder

    An online form builder with a focus on user-friendliness and ease of use

  8. forms.app

    A form builder with a range of customizable form templates and advanced form fields

  9. Growform

    Best for marketing teams and agencies

  10. Formidable Forms

    Best for WordPress developers and website owners

  11. Cognito Forms

    Best for businesses and organizations with advanced data collection needs

  12. Ninja Forms

    A free and open-source form builder for WordPress with a focus on simplicity and flexibility

  13. Zoho Forms

    Best for businesses and organizations of all sizes

Other Types of Customer Experience Software 

If you’re part of a team responsible for improving customer experience, then the following resources might help you: 

How I Selected the Best Form Builders

Perhaps you're wondering how I selected the best form builders for this list? To build this top 10 list, I evaluated and compared a wide range of form builder tools with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX experience to pinpoint the features that add a lot of value.

If you have general questions about how to use form builders or how to pick the best form builder for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best form builders software for this article:

Core Functionality:

Every form builder will be a bit different but in order to qualify for this list a form builder must have the following basic functionality:

  • The ability to create questions that can be filled out and submitted by a third-party (different question type availability is a plus)
  • The ability to pass the survey on to desired parties, either using embedding, URL, or contact list
  • The ability to collect form answers and sort the data in useful ways to dig out important insights 

Key Features

A good form builder should offer a range of key features enabling users to create customized forms that meet their needs. These include customization, data collection and management, mobile optimization, and security features.

  • Pre-made templates: Many form builders offer pre-built form templates that users can customize to meet their specific needs.
  • Conditional logic: This feature allows form builders to show or hide certain form fields based on user responses, which can help create more personalized and relevant forms.
  • Drag and drop form maker: These tools allow users to easily create and customize forms by dragging and dropping form elements onto a canvas.
  • Data collection: Form builders typically include features for collecting and storing data submitted through the form, such as form submissions and user data.
  • Shareable: You should be able to pass a form around to customers or a contact list using web/app embedding, shareable URL, or email blast.
  • Data Analysis: Ability to collect customer feedback and turn answers into usable data with charts or data dashboards.

Usability

The form builder should be easy to use and intuitive. It should be able to create and customize forms with ease. Plus, I prioritized form builders with drag-and-drop functionality and pre-made templates.

Software Integrations: 

Does the form builder integrate with other software and platforms? Third-party software integrations are essential because they enable data flow and improve workflow management. These include CRM systems, email marketing tools, project management software, etc.

Pricing:

Lastly, I evaluated the value for money for the features provided. It should offer a free plan, tiered pricing options, and additional features for paid plans.

People Also Ask

Here are a few popular questions answered for your convenience!

Collect Customer Data With These Form Builders

According to Forbes, data is essential for improving customer experience. While online form builders are the best way to build forms and surveys for data collection. Each tool listed in this article will help you easily create beautiful and engaging forms.

If you’d like to learn more about the world of customer experience, and get the latest insights from experts, make sure to sign up to the CXLead newsletter.

By Hannah Clark

Hannah Clark is the Editor of The CX Lead. After serving over 12 years working in front-line customer experience for major brands, Hannah pivoted to a career in digital publishing and media production. Having gained a holistic view of the challenges and intricacies of delivering exceptional experiences, Hannah aims to help CX practitioners 'level up' their skills by amplifying the voices of today's thought leaders in the space.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.