Whether collecting user feedback, taking orders, or conducting customer interviews, online forms have made gathering information from your audience more accessible and efficient. However, creating an online form that is visually appealing, user-friendly, and effective can be daunting, especially if you don't have a background in web development. That's where form builders come in.
I will discuss the best online form builders that can help you build beautiful and functional online forms in this list.
What are Form Builders?
Form builders are tools that allow users to create customized forms for data collection. These forms can range from simple contact forms to complex multi-page surveys. You can use them for various purposes, such as collecting customer feedback, processing orders, or conducting market research.
Form builders typically provide a drag-and-drop interface that makes it easy for users to add form fields, customize the design of the form, and configure settings such as validation rules and email notifications. Some form builders also offer advanced features such as integration with third-party apps and services, analytics and reporting tools, and conditional logic that allows forms to adapt based on user responses.
SurveyLegend is a web-based platform designed to facilitate the creation of custom surveys, forms, questionnaires, and polls. It emphasizes mobile responsiveness, ensuring that surveys are easily accessible and user-friendly on mobile devices, which is a key consideration given the increasing prevalence of mobile internet usage.
Why I picked SurveyLegend: I chose SurveyLegend as a tool for form builders after carefully considering its user-friendly interface and visually appealing design options. What makes SurveyLegend different is its emphasis on creating surveys that are not only functional but also aesthetically pleasing, with a variety of templates, media options, and question types that cater to diverse needs. I believe the tool is best for mobile-friendly surveys because it provides features specifically designed for mobile users.
SurveyLegend Standout Features and Integrations
Features: SurveyLegend provides a user-friendly platform for creating forms with a drag-and-drop interface, enabling the addition of various elements without coding skills. It supports multilingual surveys and forms, allowing for a broader reach, and offers white-label options for a customized experience. The tool includes diverse question types, media enhancements, and live analytics for real-time data visibility.
Integrations: SurveyLegend integrates with Google Sheets, allowing users to automatically send survey data to a spreadsheet. It also offers integration with Mailchimp, enabling users to populate email lists directly from survey responses. Additionally, SurveyLegend can generate leads in Salesforce from survey entries, facilitating the management of customer information and interactions.
- Survey interface is designed to be touch-friendly
- Quick and easy set up
- Supports over 50 languages
- Advanced features only available in paid plans
- No API for custom integrations
Jotform Enterprise is a survey-building software that allows you to create and distribute a survey easily. You can use the surveys to collect feedback from customers, product users, employees, or any other group that you'd like to understand better.
Why I picked Jotform Enterprise: If you'd like to automate your survey process, this platform is a good choice. You can implement conditional logic in your surveys for a personalized form experience, and generate reports on survey responses easily. The large bank of survey templates helps you quickly draft and publish a survey, or you can build one collaboratively from scratch in the system's shared workspace.
To ensure every person on your team has the right level of access, you can establish various permissions and roles. Surveys can be shared through several channels including email, business apps, and websites. Upon distribution, you can instantly start collecting responses from participants.
Jotform Enterprise Standout Features and Integrations
Features include mobile data collection, custom urls, secure cloud storage, workflow automations, conditional logic, multiple users, form signing, an admin console, customization, and industry-leading security.
Integrations include Airtable, Asana, Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft Teams, Salesforce, Slack, and Trello. An API is also available to build custom integrations.
- A robust solution suitable for enterprise needs
- Custom branding options
- High level of security
- Inflexible subscription plans
- Lack of transparent pricing
SurveyMonkey is an online survey tool that caters to many users, including businesses, researchers, and individuals. It provides a powerful set of features and robust reporting capabilities.
Why I picked SurveyMonkey: SurveyMonkey's Kiosk Mode is a powerful feature that allows users to collect survey responses in both offline and online modes, making it ideal for use at events, trade shows, and other locations where internet connectivity may be limited.
With Kiosk Mode, users can set up a dedicated device or computer to run their survey continuously, ensuring a steady flow of responses. Additionally, the feature automatically displays a new survey after completing each one, making it easy to collect feedback and insights quickly and efficiently.
Another strength of SurveyMonkey is the reporting dashboard and analytics feature. It allows users to visualize and analyze survey data, providing a wide range of customizable graphs, charts, and other visual aids.
With real-time results and customizable dashboards, users can track their survey's progress and make informed decisions based on the data collected. The analytics feature also provides advanced features such as cross-tabulations and trend analysis, giving users a deeper understanding of their data and helping them uncover valuable insights.
SurveyMonkey Standout Features and Integrations
Features include conditional logic, customizable branding, customizable fields, customizable forms, customizable questions, data analysis tools, data import or export, email management, feedback management, mobile survey, NPS survey structure, and performance metrics.
Integrations include Salesforce, Marketo, Eloqua, HubSpot, Microsoft Teams, Google Drive, Zapier, Google Forms, Zoom, Zendesk, and other software options.
- Good for market research
- Good customization options
- Enables secure sharing
- No free trial
- Limited survey designs
Microsoft Forms is a free form creator in the Microsoft Office suite of productivity tools. It is available to users with a Microsoft Office 365 account.
Why I picked Microsoft Forms: Microsoft Forms offers a built-in AI and smart recommendations feature that is designed to make it easier for users to create surveys and quizzes. The AI feature uses machine learning algorithms to analyze the data and provide intelligent recommendations for improving the questions and design of the survey or quiz.
For example, when users create a quiz or survey, the AI feature suggests alternative wording for questions or recommends changes to the answer options based on the response data. The AI feature also provides insights into responses and helps identify patterns or trends.
Another significant aspect of Microsoft Forms is the Responses feature, which helps users view and analyze their survey or quiz results. When participants complete a survey or quiz, their responses are collected and stored in the responses tab, accessible to the survey creator.
The responses tab provides users with a detailed view of the data collected, including individual responses to each question and an overall summary of the results. Users can also view the data in graphical forms, such as pie charts, bar graphs, or histograms, making it easy to analyze and interpret the results.
Microsoft Forms Standout Features and Integrations
Features include customizable fields, customizable forms, feedback management, file storage, forms creation and design, forms management, live results sharing, multi-channel distribution, reporting or analytics, survey builder, survey or poll management, surveys and feedback, template management, and web forms.
Integrations include Azure Data Explorer, Azure DevOps, Amazon RedShift, Asana, BigQuery, Box, Domo, Dynamics 365, Favro, GitHub, GitLab, and other software options. You can also connect through Zapier to unlock more integrations but that may require a separate paid plan.
- Easy to use
- Accessible from any device
- Native integration with other Microsoft Apps
- Lacks rich text editing
- Limited customizations
WPForms is a form builder plugin for WordPress websites. It allows users to create various forms easily, such as contact forms, payment forms, surveys, registration forms, and more, without coding skills.
Why I picked WPForms: WPForms comes with a wide range of pre-made templates for different types of forms, such as contact forms, payment forms, registration forms, surveys, and more. In addition, the templates are professionally designed and customizable, making it easy for users to create a form that meets their specific needs without starting from scratch.
The templates are fully customizable, which means users can change the layout, fonts, colors and add or remove fields according to their needs. Also, since WPForms caters to a wide variety of users who may not have technical expertise, the interface is simple and easy to navigate. It also has built-in spam protection features that help keep forms secure and prevent spam submissions.
WPForms Standout Features and Integrations
Features include drag and drop form builder, form templates, smart conditional logic, instant notifications, entry management, marketing and subscriptions, spam protection, file upload, and user registration.
Integrations include Stripe, Constant Contact, AWeber, Mailchimp, GetResponse, Campaign Monitor, ActiveCampaign, HubSpot, Salesforce, Drip, and other software options.
- Simple interface
- Plenty form templates
- Helpful support documentation
- Support can be improved
- Difficult to upload multiple files
Google Forms is a popular form-building tool that belongs to Google’s suite of products. It's known for its ease of use and simplicity.
Why I picked Google Forms: Google Forms' collaboration feature allows multiple users to work on the same form simultaneously, making it an excellent tool for team projects and collaborations. With real-time editing and commenting features, users can communicate and make real-time changes, reducing the need for back-and-forth communication.
Additionally, assigning different levels of access to collaborators helps maintain control over the form's content and ensures that everyone has an appropriate level of involvement.
Google Forms is perfect for small businesses as the free version lets users create unlimited forms with unlimited respondents. Additionally, you can easily embed the form in websites and emails. You can also choose from various question types, such as multiple-choice, short answer, and dropdowns, and add images and videos to the form.
Google Forms Standout Features and Integrations
Features include form builder, automatic summaries, templates, multiple question formats, conditional logic, theme customizations, file upload, reporting and analytics, and quiz features.
Integrations You can connect through Zapier to unlock more integrations but that may require a separate paid plan.
- Simple UI
- Pre-built form templates
- Easy to set up
- Limited customization options
- Limited data analysis options
Hubspot CRM offers a free form builder as part of its Marketing Hub. The tool helps users collect data for marketing and sales-related purposes.
Why I picked Hubspot form builder: The best thing about Hubspot form builder is that it is a part of Hubspot CRM, which enables users to capture and organize leads. Also, the integration allows users to take advantage of other HubSpot tools, like lead scoring, lead nurturing, and marketing automation.
The tool also offers advanced form field options, including adding conditional logic, setting validation rules, and creating multi-step forms. These features allow users to create more engaging and interactive forms, making it easier to capture lead data and encourage form completions.
Hubspot Form Builder Standout Features and Integrations
Features include a drag-and-drop form builder, smart form fields, progressive profiling, activity tracking, API, real-time collaboration features, conditional logic, and mobile-optimized forms.
Integrations include Wistia, Databox, Seventh Sense, Zerys, PandaDoc, Aircall, Oz Content, Kixie, Gatsby.ai, Merlin Guides, and other software options.
- Syncs with Hubspot CRM
- Good customer support
- Extensive integrations
- Learning curve for new users
- Not offered as a standalone tool
Formsite is an online form builder for small to medium-sized businesses, non-profits, educational institutions, and individuals who need to create GDPR-compliant forms for their organizations.
Why I picked Formsite: One of the best aspects of Formsite is its ability to segment data based on user responses. This makes it easy to analyze data based on variables, such as demographic information or specific questions. Additionally, Formsite's analytics dashboard provides real-time data on form performance, allowing businesses to identify areas that may need improvement quickly.
Formsite is an ideal tool for businesses that require more advanced form-building capabilities, such as conditional logic, calculations, and multi-page forms. It's especially well-suited for businesses in healthcare, finance, and education that need to collect sensitive data and require secure form handling and data storage.
Formsite Standout Features and Integrations
Features include workflow management, web forms, visual analytics, URL customization, survey builder, search or filter, SSL security, rules-based workflow, reporting or analytics, real-time notifications, workflow automation, multi-channel distribution, file storage, and feedback management.
Integrations include PayPal, Stripe, Braintree, Google Calendar, Constant Contact, DocuSign, Zapier, OneDrive, Box, Slack, and other software options.
- Advanced form security
- Advanced form workflows
- Good range of form fields
- Steep learning curve
- Limited form templates
Mailchimp form builder helps create customized forms for capturing email addresses and other information from website visitors. The form builder allows users to add form fields, customize the design, and integrate the form with their Mailchimp email lists.
Why I picked Mailchimp Form Builder: The tool is designed to be accessible and user-friendly. It has a drag-and-drop interface and pre-built form templates that make it easy for even new users to create customized forms. This is great for businesses that want to quickly and easily create effective forms that align with their brand and messaging.
Additionally, it offers robust analytics and reporting features that provide valuable insights into the performance of your forms. These features allow businesses to track key metrics such as the number of form views, submissions, and conversion rates. The tool also provides data on how users interact with the form, including which fields are most frequently filled out and where users may be dropping off.
Mailchimp Form Builder Standout Features and Integrations
Features include drag-and-drop functionality, data management API platform, user management, application embedding, third-party integrations, and mobile app,
Integrations include QuickBooks Online, Shopify, Stripe, Yelp for Business, LiveChat, SimpleTexting, Zendesk, WordPress, Mixpanel, Firebase, and other software options.
- Robust analytics and reporting features
- Conditional logic allows for personalized forms
- Easy to use
- Limited customer support
- Free version has limited features
Gravity Forms is a powerful WordPress plugin designed for businesses and website owners who need a flexible and user-friendly solution to create custom forms and collect data from their website visitors. You can also use it to collect payments or develop surveys.
Why I picked Gravity Forms: One of the standout features of Gravity Forms is its advanced conditional logic capability, which allows users to create highly customized and dynamic forms that adjust based on a user's responses. This means that users can create complex forms with conditional fields, sections, and pages that change based on the user's input, making the form more personalized.
You can choose from various templates or create one from scratch to create a form. Moreover, Gravity Forms allows users to easily embed forms into their WordPress posts and pages and on other websites using a shortcode or widget. The plugin also includes a comprehensive form entry management system, allowing users to view, filter, and export form submissions for easy analysis and reporting.
Gravity Forms Standout Features and Integrations
Features include drag-and-drop builder, form import, multi-column layouts, paginated forms, responsive forms, conditional logic, custom form CSS, field validation, API & webhooks, data routing, dynamic field values, surveys, and payment processor integration.
Integrations include Hubspot, 2Checkout, ActiveCampaign, Agile CRM, Akismet, AWeber, Breeze, Campaign Monitor, Capsule CRM, Chained Selects, and other software options.
- Good customer support
- Wide array of integrations
- Extensive documentation
- Documentation lacks videos
- WordPress dependency
Best for mobile-friendly surveys and forms
Free plan available
Best form builder to automate your survey process
Free plan available
Best form builder for in-depth reporting and analysis
Free plan available
|From $25/user/month (billed annually)||Website|
Best form builder with built-in AI and smart recommendations
30-day free trial
|From $6/user/month (billed annually)||Website|
Best form builder with an intuitive drag-and-drop interface
Best form builder with native integration to other G suite products
Free plan for personal use
Hubspot Form Builder
Best form builder for lead generation and marketing
Free forever version available.
Best form builder for secure data storage
14-day free trial
Mailchimp Form Builder
Best form builder for ease of use
30-day free trial
Best form builder with advanced conditional logic capability
Best form builder for a conversational approach to form-building
Best form builder for mobile data collection
Best form builder with a wide range of templates
A user-friendly form builder for creating online forms, surveys, and quizzes
A survey platform for creating engaging and interactive surveys
- Jotform Form Builder
Easy drag-and-drop interface and extensive form customization options
A form builder with a range of customizable form templates and advanced form fields
An online form builder with a focus on user-friendliness and ease of use
Best for small businesses and creative professionals.
Best for marketing teams and agencies
- Formidable Forms
Best for WordPress developers and website owners
- Cognito Forms
Best for businesses and organizations with advanced data collection needs
- Zoho Forms
Best for businesses and organizations of all sizes
- Ninja Forms
A free and open-source form builder for WordPress with a focus on simplicity and flexibility
Other Types of Customer Experience Software
If you’re part of a team responsible for improving customer experience, then the following resources might help you:
- Customer Experience Management Software
- Customer Feedback Software
- Best A/B Testing Tools
- Big Data Customer Analytics Software
- Beta Test Management Software
How I Selected the Best Form Builders
Perhaps you're wondering how I selected the best form builders for this list? To build this top 10 list, I evaluated and compared a wide range of form builder tools with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX experience to pinpoint the features that add a lot of value.
If you have general questions about how to use form builders or how to pick the best form builder for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best form builders software for this article:
Every form builder will be a bit different but in order to qualify for this list a form builder must have the following basic functionality:
- The ability to create questions that can be filled out and submitted by a third-party (different question type availability is a plus)
- The ability to pass the survey on to desired parties, either using embedding, URL, or contact list
- The ability to collect form answers and sort the data in useful ways to dig out important insights
A good form builder should offer a range of key features enabling users to create customized forms that meet their needs. These include customization, data collection and management, mobile optimization, and security features.
- Pre-made templates: Many form builders offer pre-built form templates that users can customize to meet their specific needs.
- Conditional logic: This feature allows form builders to show or hide certain form fields based on user responses, which can help create more personalized and relevant forms.
- Drag and drop form maker: These tools allow users to easily create and customize forms by dragging and dropping form elements onto a canvas.
- Data collection: Form builders typically include features for collecting and storing data submitted through the form, such as form submissions and user data.
- Shareable: You should be able to pass a form around to customers or a contact list using web/app embedding, shareable URL, or email blast.
- Data Analysis: Ability to collect customer feedback and turn answers into usable data with charts or data dashboards.
The form builder should be easy to use and intuitive. It should be able to create and customize forms with ease. Plus, I prioritized form builders with drag-and-drop functionality and pre-made templates.
Does the form builder integrate with other software and platforms? Third-party software integrations are essential because they enable data flow and improve workflow management. These include CRM systems, email marketing tools, project management software, etc.
Lastly, I evaluated the value for money for the features provided. It should offer a free plan, tiered pricing options, and additional features for paid plans.
How do I use form builders for CX?
What are the benefits of using a form builder?
How much do form builders cost?
Collect Customer Data With These Form Builders
According to Forbes, data is essential for improving customer experience. While online form builders are the best way to build forms and surveys for data collection. Each tool listed in this article will help you easily create beautiful and engaging forms.
If you’d like to learn more about the world of customer experience, and get the latest insights from experts, make sure to sign up to the CXLead newsletter.