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With so many different form builders available, figuring out which best suits your needs is tough. You know you want a tool to help you quickly and easily create digital forms without the ability to code, but you need to figure out which option is best. In this article, I'll help you simplify your choices by sharing my insights on the best form builders to design, customize, and publish digital forms with ease, based on my previous experience doing exactly that.

What are Form Builders?

Form builders are tools that allow users to create customized forms for data collection. Form builders typically provide a drag-and-drop interface that makes it easy for users to add form fields, customize the design of the form, and configure settings such as validation rules and email notifications. Some form builders also offer advanced features such as integration with third-party apps and services, analytics and reporting tools, and conditional logic that allows forms to adapt based on user responses.

Using form builders, you can create anything from simple contact forms to complex multi-page surveys. They're useful for numerous purposes, including collecting customer feedback, processing orders, or conducting market research. By using a form builder, you can save time, enhance your data collection, and gather feedback from your customers quickly.

Why Trust Our Software Reviews

The Best Form Builders Summary

Overviews of the 10 Best Form Builders

You can use the simple overviews of each tool below to understand how each tool stands out from other form builders.

Best for customized and branded forms

  • 14-day free trial + free plan available
  • From $7/month (billed annually)
Visit Website
Rating: 4.3/5

For businesses seeking a versatile form builder, Mailchimp offers a robust solution tailored for diverse industries like eCommerce and non-profits. Its user-friendly platform empowers you to create customized forms that enhance lead generation and audience engagement. Whether you're aiming to automate marketing tasks or personalize campaigns, Mailchimp addresses these needs with its extensive features and integrations.

Why I Picked Mailchimp

I picked Mailchimp for its seamless integration of form-building capabilities with marketing automation, which is crucial for businesses focused on lead generation. The platform’s form builder allows you to create customized and branded forms easily, which is essential for maintaining brand consistency. Additionally, Mailchimp's automation features enable you to set up complex workflows that can nurture leads without manual intervention. This combination of form customization and automation makes it a compelling choice for marketers looking to streamline their efforts and enhance audience engagement.

Mailchimp Key Features

In addition to its form-building capabilities, Mailchimp offers several other features that can enhance your marketing efforts:

  • Drag-and-Drop Editor: This feature allows you to easily design and customize your forms and emails without any coding knowledge, making it accessible for all users.
  • Pre-built Templates: Mailchimp provides a range of templates that can be used to quickly set up forms and campaigns, saving you time and effort.
  • Analytics and Reporting: With detailed analytics, you can track the performance of your forms and campaigns, helping you make data-driven decisions.
  • A/B Testing: This feature enables you to test different form designs or email campaigns to determine which performs better, optimizing your marketing strategy.

Mailchimp Integrations

Integrations include Shopify, WooCommerce, Canva, Zapier, QuickBooks, Stripe, Facebook, Instagram, Google Analytics, and Slack.

Pros and Cons

Pros:

  • Detailed campaign and revenue analytics reporting
  • Built-in email, SMS, and marketing automation tools
  • Strong ecommerce integrations, including Shopify and WooCommerce

Cons:

  • Support options limited on lower-tier plans
  • Pricing increases as contact lists grow

Best form builder for in-depth reporting and analysis

  • Free trial available
  • From $30/user/month (billed annually)
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Rating: 4.6/5

SurveyMonkey is an online survey tool that caters to many users, including businesses, researchers, and individuals. It provides a powerful set of features and robust reporting capabilities.

Why I picked SurveyMonkey: SurveyMonkey's Kiosk Mode is a powerful feature that allows users to collect survey responses in both offline and online modes, making it ideal for use at events, trade shows, and other locations where internet connectivity may be limited. 

With Kiosk Mode, users can set up a dedicated device or computer to run their survey continuously, ensuring a steady flow of responses. Additionally, the feature automatically displays a new survey after completing each one, making it easy to collect feedback and insights quickly and efficiently. 

Another strength of SurveyMonkey is the reporting dashboard and analytics feature. It allows users to visualize and analyze survey data, providing a wide range of customizable graphs, charts, and other visual aids. 

With real-time results and customizable dashboards, users can track their survey's progress and make informed decisions based on the data collected. The analytics feature also provides advanced features such as cross-tabulations and trend analysis, giving users a deeper understanding of their data and helping them uncover valuable insights.

SurveyMonkey Standout Features and Integrations

Features include conditional logic, customizable branding, customizable fields, customizable forms, customizable questions, data analysis tools, data import or export, email management, feedback management, mobile survey, NPS survey structure, and performance metrics.

Integrations include Salesforce, Marketo, Eloqua, HubSpot, Microsoft Teams, Google Drive, Zapier, Google Forms, Zoom, Zendesk, and other software options. 

Pros and Cons

Pros:

  • Good for market research
  • Good customization options
  • Enables secure sharing

Cons:

  • No free trial
  • Limited survey designs

Best form builder for a conversational approach to form-building

  • Free plan available
  • From $28/month (billed annually)
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Rating: 4.7/5

Typeform is a powerful form builder that helps users to create visually appealing and engaging forms, questionnaires, surveys, quizzes, etc.

When I realized that we could make a quiz using Typeform and score users, we ran actual contests on the platform at scale,” shares Ritika Dubash, CEO & Founder, HowToDigital.The fact that it integrates with many tools for data capture and analysis makes it particularly useful for automation. The cherry on top was when marketers realized they can build entire landing pages on this to qualify their leads.

Why I picked Typeform: One of the best features of Typeform is conditional logic. Users can tailor the form's questions based on the user's responses, creating a more customized and engaging user experience. 

Let's say you are creating a survey to collect feedback on a product. If the user rates the product as "satisfied" or "very satisfied," you might want to ask what specific features they liked. However, if the user rates the product as "unsatisfied" or "very unsatisfied," you might want to ask what specific areas they think need improvement.

Typeform is excellent for businesses and organizations that wish to collect information from customers, employees, or stakeholders. Other significant platform features include conditional logic, integration with third-party applications, and the ability to add multimedia elements to forms.

Typeform Standout Features and Integrations

Features include question branching, calculator, respondent email notifications, webhooks, custom subdomain, custom meta description, brand kit, and live chat.

Integrations include Slack, Google Sheets, Mailchimp, Zapier, Airtable, Google Analytics, ActiveCampaign, Hubspot, and Salesforce. You can also connect through Zapier to unlock more integrations, which may require a separate paid plan.

Pros and Cons

Pros:

  • Interface is simple and straightforward
  • Conversational approach
  • Integrates with popular tools

Cons:

  • Image placement needs improvement
  • Limited analytics

Best form builder with an intuitive drag-and-drop interface

  • Free plan available
  • From $49.50/year (billed annually)
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Rating: 4.7/5

WPForms is a form builder plugin for WordPress websites. It allows users to create various forms easily, such as contact forms, payment forms, surveys, registration forms, and more, without coding skills.

Why I picked WPForms: WPForms comes with a wide range of pre-made templates for different types of forms, such as contact forms, payment forms, registration forms, surveys, and more. In addition, the templates are professionally designed and customizable, making it easy for users to create a form that meets their specific needs without starting from scratch.

The templates are fully customizable, which means users can change the layout, fonts, colors and add or remove fields according to their needs. Also, since WPForms caters to a wide variety of users who may not have technical expertise, the interface is simple and easy to navigate. It also has built-in spam protection features that help keep forms secure and prevent spam submissions.

WPForms Standout Features and Integrations

Features include drag and drop form builder, form templates, smart conditional logic, instant notifications, entry management, marketing and subscriptions, spam protection, file upload, and user registration.

Integrations include Stripe, Constant Contact, AWeber, Mailchimp, GetResponse, Campaign Monitor, ActiveCampaign, HubSpot, Salesforce, Drip, and other software options. 

Pros and Cons

Pros:

  • Simple interface
  • Plenty form templates
  • Helpful support documentation

Cons:

  • Support can be improved
  • Difficult to upload multiple files

Best for mobile-friendly surveys and forms

  • Free plan available
  • From $19/month
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Rating: 4.5/5

SurveyLegend is a web-based platform designed to facilitate the creation of custom surveys, forms, questionnaires, and polls. It emphasizes mobile responsiveness, ensuring that surveys are easily accessible and user-friendly on mobile devices, which is a key consideration given the increasing prevalence of mobile internet usage.

Why I picked SurveyLegend: I chose SurveyLegend as a tool for form builders after carefully considering its user-friendly interface and visually appealing design options. What makes SurveyLegend different is its emphasis on creating surveys that are not only functional but also aesthetically pleasing, with a variety of templates, media options, and question types that cater to diverse needs. I believe the tool is best for mobile-friendly surveys because it provides features specifically designed for mobile users.

SurveyLegend Standout Features and Integrations

Features: SurveyLegend provides a user-friendly platform for creating forms with a drag-and-drop interface, enabling the addition of various elements without coding skills. It supports multilingual surveys and forms, allowing for a broader reach, and offers white-label options for a customized experience. The tool includes diverse question types, media enhancements, and live analytics for real-time data visibility.

Integrations: SurveyLegend integrates with Google Sheets, allowing users to automatically send survey data to a spreadsheet. It also offers integration with Mailchimp, enabling users to populate email lists directly from survey responses. Additionally, SurveyLegend can generate leads in Salesforce from survey entries, facilitating the management of customer information and interactions.

Pros and Cons

Pros:

  • Survey interface is designed to be touch-friendly
  • Quick and easy set up
  • Supports over 50 languages

Cons:

  • Advanced features only available in paid plans
  • No API for custom integrations

Best form builder with advanced conditional logic capability

  • Free demo available
  • From $59/year
Visit Website
Rating: 4.6/5

Gravity Forms is a powerful WordPress plugin designed for businesses and website owners who need a flexible and user-friendly solution to create custom forms and collect data from their website visitors. You can also use it to collect payments or develop surveys.

Why I picked Gravity Forms: One of the standout features of Gravity Forms is its advanced conditional logic capability, which allows users to create highly customized and dynamic forms that adjust based on a user's responses. This means that users can create complex forms with conditional fields, sections, and pages that change based on the user's input, making the form more personalized. 

You can choose from various templates or create one from scratch to create a form. Moreover, Gravity Forms allows users to easily embed forms into their WordPress posts and pages and on other websites using a shortcode or widget. The plugin also includes a comprehensive form entry management system, allowing users to view, filter, and export form submissions for easy analysis and reporting.

Gravity Forms Standout Features and Integrations

Features include drag-and-drop builder, form import, multi-column layouts, paginated forms, responsive forms, conditional logic, custom form CSS, field validation, API & webhooks, data routing, dynamic field values, surveys, and payment processor integration.

Integrations include Hubspot, 2Checkout, ActiveCampaign, Agile CRM, Akismet, AWeber, Breeze, Campaign Monitor, Capsule CRM, Chained Selects, and other software options.

Pros and Cons

Pros:

  • Good customer support
  • Wide array of integrations
  • Extensive documentation

Cons:

  • Documentation lacks videos
  • WordPress dependency

Best form builder with a wide range of templates

  • 14-day free trial + free demo available
  • From $83/month (billed annually)
Visit Website
Rating: 4.2/5

Formstack is a data collection software that helps users create advanced forms and surveys. 

Why I picked Formstack: Formstack's impressive array of mobile-friendly templates, organized by industry allows for quick and easy form creation. They have templates in multiple categories, such as education, healthcare, sales, etc. You can also add, delete, and rearrange fields and change style themes of the templates.

Sharing options are plentiful, with the ability to share forms through links, QR codes, WordPress plugins, custom subdomains, or website embedding. In addition, the software's advanced data analytics and reporting features enable users to visualize data and identify bottlenecks in form completion to optimize conversion rates.

Formstack Standout Features and Integrations

Features include drag-and-drop form builder, custom branding, conditional logic, data encryption, smart lists, single sign-on, SSO-powered field prefill, HTML forms and data encryption.

Integrations include AWeber, Act-On, Active Campaign, Adobe Sign, Airtable, Bamboo HR, BigCommerce, Campaign Monitor, Chargebee, Chargify, and other software options.

Pros and Cons

Pros:

  • Helpful community forum and resource center
  • Easy to use interface
  • Allows A/B testing

Cons:

  • Allows creation of limited forms
  • Expensive pricing

Best form builder for organizations to onboard customers

  • Free trial available
  • From $49/month
Visit Website
Rating: 4.9/5

Under.io is an e-signature and form-building software designed to make form creation and signature collection straightforward for businesses of all sizes. Its platform focuses on simplifying complex document workflows by enabling users to create forms that seamlessly collect responses and signatures in one place.

Why I picked Under.io: What makes Under.io a good form builder is its feature set specifically geared toward building flexible, customizable forms. I like that it provides the ability to build conditional logic into your forms without needing coding expertise, allowing you to tailor questions based on previous responses. This makes it easy to guide users through complex forms without overwhelming them, especially when onboarding customers.

Under.io Standout Features and Integrations

Features include templates that you can modify to fit your needs, reducing the time spent starting from scratch. It supports multi-language forms, so you can easily create documents for an international audience without worrying about translation errors. Another helpful feature is its analytics dashboard, which gives you a clear picture of how your forms perform.

Integrations are available with over 20 CRMs, including HubSpot and Salesforce. Users can also export out of the system and build their own integrations.

Pros and Cons

Pros:

  • Templates help with frequently used contracts, forms, and applications
  • Document verification ensures legal compliance
  • Customizable, no-code logic form-building

Cons:

  • No mobile app for signing on the go
  • Limited offline functionality

Best form builder for secure data storage

  • 14-day free trial available
  • From $21/month (billed annually)

Formsite is an online form builder for small to medium-sized businesses, non-profits, educational institutions, and individuals who need to create GDPR-compliant forms for their organizations.

Why I picked Formsite: One of the best aspects of Formsite is its ability to segment data based on user responses. This makes it easy to analyze data based on variables, such as demographic information or specific questions. Additionally, Formsite's analytics dashboard provides real-time data on form performance, allowing businesses to identify areas that may need improvement quickly.

Formsite is an ideal tool for businesses that require more advanced form-building capabilities, such as conditional logic, calculations, and multi-page forms. It's especially well-suited for businesses in healthcare, finance, and education that need to collect sensitive data and require secure form handling and data storage.

Formsite Standout Features and Integrations

Features include workflow management, web forms, visual analytics, URL customization, survey builder, search or filter, SSL security, rules-based workflow, reporting or analytics, real-time notifications, workflow automation, multi-channel distribution, file storage, and feedback management.

Integrations include PayPal, Stripe, Braintree, Google Calendar, Constant Contact, DocuSign, Zapier, OneDrive, Box, Slack, and other software options. 

Pros and Cons

Pros:

  • Advanced form security
  • Advanced form workflows
  • Good range of form fields

Cons:

  • Steep learning curve
  • Limited form templates

Best form builder with native integration to other G suite products

  • Free with Google Account
  • From $7/user/month (billed annually)

Google Forms is a popular form-building tool that belongs to Google’s suite of products. It's known for its ease of use and simplicity. 

Why I picked Google Forms: Google Forms' collaboration feature allows multiple users to work on the same form simultaneously, making it an excellent tool for team projects and collaborations. With real-time editing and commenting features, users can communicate and make real-time changes, reducing the need for back-and-forth communication. 

Additionally, assigning different levels of access to collaborators helps maintain control over the form's content and ensures that everyone has an appropriate level of involvement.

Google Forms is perfect for small businesses as the free version lets users create unlimited forms with unlimited respondents. Additionally, you can easily embed the form in websites and emails. You can also choose from various question types, such as multiple-choice, short answer, and dropdowns, and add images and videos to the form.

Google Forms Standout Features and Integrations

Features include form builder, automatic summaries, templates, multiple question formats, conditional logic, theme customizations, file upload, reporting and analytics, and quiz features.

Integrations You can connect through Zapier to unlock more integrations but that may require a separate paid plan.

Pros and Cons

Pros:

  • Simple UI
  • Pre-built form templates
  • Easy to set up

Cons:

  • Limited customization options
  • Limited data analysis options

Other Options

Here are a few more options that didn’t make the best form builders list:

  1. Microsoft Forms

    Form builder with built-in AI and smart recommendations

  2. Hubspot Form Builder

    Form builder for lead generation and marketing

  3. Mailchimp Form Builder

    Form builder for ease of use

  4. FastFieldForms

    Form builder for mobile data collection

  5. Jotform

    Form builder to automate your survey process

  6. Wufoo

    For small businesses and creative professionals.

  7. SurveySparrow

    A survey platform for creating engaging and interactive surveys

  8. 123FormBuilder

    An online form builder with a focus on user-friendliness and ease of use

  9. Paperform

    A user-friendly form builder for creating online forms, surveys, and quizzes

  10. forms.app

    A form builder with a range of customizable form templates and advanced form fields

  11. Zoho Forms

    For businesses and organizations of all sizes

  12. Growform

    For marketing teams and agencies

If you’re part of a team responsible for improving customer experience, then the following resources might help you: 

How I Selected the Best Form Builders

Perhaps you're wondering how I selected the best form builders for this list? To build this top 10 list, I evaluated and compared a wide range of form builder tools with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX experience to pinpoint the features that add a lot of value.

If you have general questions about how to use form builders or how to pick the best form builder for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best form builders software for this article:

Core Functionality:

Every form builder will be a bit different but in order to qualify for this list a form builder must have the following basic functionality:

  • The ability to create questions that can be filled out and submitted by a third-party (different question type availability is a plus)
  • The ability to pass the survey on to desired parties, either using embedding, URL, or contact list
  • The ability to collect form answers and sort the data in useful ways to dig out important insights 

Key Features

A good form builder should offer a range of key features enabling users to create customized forms that meet their needs. These include customization, data collection and management, mobile optimization, and security features.

  • Pre-made templates: Many form builders offer pre-built form templates that users can customize to meet their specific needs.
  • Conditional logic: This feature allows form builders to show or hide certain form fields based on user responses, which can help create more personalized and relevant forms.
  • Drag and drop form maker: These tools allow users to easily create and customize forms by dragging and dropping form elements onto a canvas.
  • Data collection: Form builders typically include features for collecting and storing data submitted through the form, such as form submissions and user data.
  • Shareable: You should be able to pass a form around to customers or a contact list using web/app embedding, shareable URL, or email blast.
  • Data Analysis: Ability to collect customer feedback and turn answers into usable data with charts or data dashboards.

Usability

The form builder should be easy to use and intuitive. It should be able to create and customize forms with ease. Plus, I prioritized form builders with drag-and-drop functionality and pre-made templates.

Software Integrations: 

Does the form builder integrate with other software and platforms? Third-party software integrations are essential because they enable data flow and improve workflow management. These include CRM systems, email marketing tools, project management software, etc.

Pricing:

Lastly, I evaluated the value for money for the features provided. It should offer a free plan, tiered pricing options, and additional features for paid plans.

People Also Ask

Here are a few popular questions answered for your convenience!

How do I use form builders for CX?

Customer experience teams can use form builders to improve the overall customer experience. They can use form builders to create feedback forms that allow customers to provide feedback on their experiences. This can help the team identify areas for improvement and make data-driven decisions to enhance the overall customer experience.

Forms can be used to collect data from customers, such as preferences, demographics, or usage patterns, or to conduct customer interviews. Customer experience teams can use this data to personalize customer interactions and provide targeted recommendations.

What are the benefits of using a form builder?

Using a form builder can offer several benefits to a customer success strategy. Here are some of the main advantages:

  • Standardization: A form builder allows you to create standardized forms that customers can use to submit their requests, feedback, and inquiries. This ensures that all customers provide the same information and that the customer success team can easily categorize and prioritize requests.
  • Efficiency: With a form builder, customers can submit their requests and inquiries more quickly and easily. This saves time for both the customer and the customer success team, allowing the team to respond more quickly and resolve issues more efficiently.
  • Improved Customer Experience: By providing customers with an easy-to-use form that helps them to submit their requests and inquiries, you can improve the overall customer experience. Customers are more likely to be satisfied if they can quickly and easily get the help they need.
  • Better Data Collection: A form builder allows you to collect structured data from customers, making it easier to analyze and interpret customer feedback. This data can help you to identify trends, prioritize issues, and make data-driven decisions about your customer success strategy.
  • Customization: Form builders often offer customization options, such as branding, custom fields, and conditional logic. This allows you to create forms that are tailored to your specific business needs and customer requirements.

Using a form builder can help to streamline your customer success strategy and improve the customer experience.

How much do form builders cost?

As you can see from this list, form builders vary in price depending on the types of features packed in, the number of admin users you need, and the size of your contact list. You can find form builders for free, like Google Forms and Mailchimp. On the higher end, form builders can cost up to $39.95/month. All-in-all, form builders are very reasonable prices as far as SaaS products go.

Some form builders come packed in with other services, like Mailchimp’s email marketing or Hubspot’s CRM package—these can sometimes cost more if you need a higher tiered plan. However, these may pay off if you require the additional functionality for your customer service strategy anyway.

Collect Customer Data With These Form Builders

According to Forbes, data is essential for improving customer experience. While online form builders are the best way to build forms and surveys for data collection. Each tool listed in this article will help you easily create beautiful and engaging forms.

What's Next?

If you're in the process of researching form builders, connect with a SoftwareSelect advisor for free recommendations.

You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.

Tim Fisher
By Tim Fisher

Tim brings over two decades of experience leading at the crossroads of tech, editorial, and AI innovation. From launching and scaling Lifewire into a top-ranked tech site, to spearheading AI operations at People Inc., he’s spent his career building systems that connect people with smarter solutions. His favorite problems are the ones that unlock new possibilities when properly solved. For Tim, problems are just undiscovered opportunities, and AI has opened the door to solving challenges once thought immovable. When he’s not tinkering with large language models, Tim is either re-reading Project Hail Mary, or eating Mexican food.