17 Best Customer Data Platforms in Belgium Reviewed in 2025
10 Best Customer Data Platforms in Belgium Shortlist
Here’s my shortlist of the best customer data platforms in Belgium:
Managing customer data effectively can be a real headache. As a customer experience manager, you're juggling data from multiple sources, trying to make sense of it all. That's where a customer data platform (CDP) in Belgium can make a difference.
In my experience, a good CDP helps your team integrate data, improve insights, and enhance customer relationships. I've tested and reviewed various options to offer you an unbiased look at the best solutions available.
In this listicle, you'll find my top picks, each with unique features to fit your needs. Whether you're focused on analytics, feedback, or engagement, there's a platform that can help. Let's dive in and find the right fit for your team.
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Best Customer Data Platforms in Belgium Summary
This comparison chart summarizes pricing details for my top customer data platforms in Belgium to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for advanced analytics | Free trial available | Pricing upon request | Website | |
| 2 | Best for real-time personalization | Free demo available | Pricing upon request | Website | |
| 3 | Best for mobile-first businesses | Free demo available | Pricing upon request | Website | |
| 4 | Best for e-commerce solutions | Free demo available | Pricing upon request | Website | |
| 5 | Best for digital experience management | Free demo available | Pricing upon request | Website | |
| 6 | Best for telecom industry integration | Free demo available | Pricing upon request | Website | |
| 7 | Best for audience segmentation | Free demo available | Pricing upon request | Website | |
| 8 | Best for customer feedback integration | Free demo available | Pricing upon request | Website | |
| 9 | Best for Drupal-based platforms | Free demo available | From $725/month (billed annually) | Website | |
| 10 | Best for enterprise transformation | Free consultation available | Pricing upon request | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Best Customer Data Platforms in Belgium Review
Below are my detailed summaries of the best customer data platforms in Belgium that made it onto my shortlist. My reviews look at each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
SAS Customer Intelligence 360 is a customer data platform aimed at businesses needing advanced analytics for customer insights. It caters to marketers and analysts who require detailed data analysis and reporting capabilities.
Why I picked SAS Customer Intelligence 360: It offers sophisticated analytics tools that provide deep insights into customer behavior. The platform's ability to handle complex data sets and generate predictive analytics is key to advanced marketing strategies. You can use its real-time decision-making tools to enhance customer interactions. Its focus on data-driven marketing helps your team optimize customer experiences.
Standout features & integrations:
Features include real-time decision-making support that enhances marketing strategies, advanced reporting capabilities for detailed insights, and predictive analytics tools that forecast customer behavior. The platform also allows for personalized customer journeys, providing a tailored experience for users.
Integrations include Salesforce, Adobe, Oracle, Microsoft Dynamics, SAP, Google Analytics, Marketo, HubSpot, IBM, and Tableau.
Pros and cons
Pros:
- Personalizes customer journeys
- Advanced reporting features
- Predictive analytics capabilities
Cons:
- Hard to match offline data
- Limited regex/NLP search
Adobe Real-Time CDP is a customer data platform designed for businesses aiming to deliver personalized experiences in real time. It serves marketing teams by consolidating customer data to enhance engagement and improve marketing outcomes.
Why I picked Adobe Real-Time CDP: It excels in real-time personalization, offering tools that help create tailored customer experiences. The platform provides real-time data integration, enabling immediate insights into customer behavior. You can use its segmentation capabilities to target specific audience groups effectively. Adobe CDP's focus on personalization makes it a valuable asset for marketing strategies.
Standout features & integrations:
Features include real-time data integration that provides immediate insights, advanced segmentation for targeting specific audiences, and personalization tools that tailor customer interactions. The platform also supports data governance to ensure compliance with privacy regulations.
Integrations include Salesforce, Microsoft Dynamics, SAP, Oracle, Google Analytics, HubSpot, Marketo, Zendesk, Mailchimp, and Tableau.
Pros and cons
Pros:
- Immediate insights into customer behavior
- Strong focus on data governance
- Real-time data integration
Cons:
- Slow identity stitching
- Profile size limit
CM.com CDP is a customer data platform designed for mobile-first businesses. It helps companies manage customer data with features like data segmentation and user engagement tools. The platform is part of CM.com's Mobile Marketing Cloud, focusing on personalized customer experiences.
Why I picked CM.com CDP: It caters specifically to mobile-first businesses with its integration into the Mobile Marketing Cloud. The platform's data segmentation and user engagement tools enable targeted marketing efforts. You can also benefit from AI-driven recommendations that predict customer behavior. Its focus on first-party data collection and compliance with GDPR ensures data privacy and security.
Standout features & integrations:
Features include data integration for comprehensive customer profiles, identity resolution to connect user data, and AI-driven recommendations for predictive marketing. The platform also supports controlled data retention to comply with privacy standards, ensuring data is handled securely.
Integrations include Salesforce, Mailchimp, HubSpot, Google Analytics, Microsoft Dynamics, Adobe, Oracle, IBM, SAP, Marketo, and Zendesk.
Pros and cons
Pros:
- GDPR compliance
- Effective data segmentation
- AI-driven recommendations
Cons:
- Limits API usage
- Too focused on mobile
SQLI provides a customer data platform for e-commerce businesses to enhance personalization and engagement. It unifies customer data from different data sources, allowing businesses to improve marketing strategies and relationships with customers.
Why I picked SQLI: It focuses on e-commerce by offering tools that create comprehensive customer profiles in real-time. This enables personalized marketing efforts and better customer retention. SQLI supports end-to-end implementation and integration, ensuring compatibility with existing systems. You can leverage its scalable solutions to tailor marketing campaigns to your business needs.
Standout features & integrations:
Features include real-time data integration for immediate customer insights, tools for personalized marketing campaigns, and support for customer retention strategies. The platform also offers compliance with data privacy regulations, ensuring secure data management.
Integrations include Salesforce, Microsoft Dynamics, Adobe, Oracle, SAP, HubSpot, Google Analytics, Marketo, Zendesk, and IBM.
Pros and cons
Pros:
- End-to-end implementation support
- Real-time customer profiling
- Strong e-commerce focus
Cons:
- Slow to update rules
- Fixed data setup
Sitecore CDP is a customer data platform tailored for businesses focused on digital experience management. It serves marketers and digital teams by centralizing customer data to create personalized experiences across various channels.
Why I picked Sitecore CDP: It excels in managing digital experiences with its ability to unify customer data for personalized marketing. The platform's features support content management, enabling your team to deliver consistent messaging across channels. You can use its real-time personalization tools to tailor customer interactions. Sitecore's scalability makes it suitable for businesses looking to grow their digital presence.
Standout features & integrations:
Features include content management that allows for consistent messaging, real-time personalization tools for tailored interactions, and analytics that provide insights into customer behavior. The platform also supports campaign management to streamline marketing efforts.
Integrations include Salesforce, Microsoft Dynamics, Adobe, Oracle, SAP, Marketo, HubSpot, Google Analytics, Mailchimp, and Zendesk.
Pros and cons
Pros:
- Real-time personalization tools
- Strong digital experience focus
- Effective campaign management
Cons:
- Data format too strict
- Complicated user rules
Orange Business offers a customer data platform designed for telecom industry integration. It primarily serves telecom companies looking to manage customer data and improve engagement. The platform centralizes data from various sources, providing valuable insights for personalized marketing.
Why I picked Orange Business: It focuses on telecom industry needs, offering specific features like data centralization and compliance with data privacy regulations. The platform's ability to integrate with existing telecom systems makes it unique. It provides tools for hyper-personalization, enabling targeted marketing campaigns. You can leverage its data intelligence capabilities to enhance customer engagement.
Standout features & integrations:
Features include data management that ensures clean, secure data access, AI integration for smarter decision-making, and tools for omnichannel customer experiences. You can also benefit from its compliance with GDPR and other regulations, which ensures data is handled securely.
Integrations include Salesforce, Microsoft Dynamics, SAP, Oracle, IBM, Adobe, Google Analytics, HubSpot, Marketo, and Zendesk.
Pros and cons
Pros:
- Supports hyper-personalization
- Effective data centralization
- Strong telecom integrations
Cons:
- Overcomplex UI
- Rigid data schema
RESUL is a customer data platform focused on audience segmentation, catering to marketers who need detailed insights into customer groups. It allows businesses to organize and analyze customer data to enhance targeted marketing communications.
Why I picked RESUL: It excels in audience segmentation, providing tools for detailed customer group analysis. The platform supports targeted marketing by organizing customer data into actionable segments. You can use its segmentation capabilities to tailor marketing strategies to specific audiences. RESUL's focus on actionable insights helps your team optimize engagement efforts.
Standout features & integrations:
Features include advanced segmentation tools that differentiate customer groups, analytics for data-driven insights, and customization options for marketing strategies. The platform also offers data visualization to help interpret customer information effectively.
Integrations include Salesforce, HubSpot, Google Analytics, Mailchimp, Adobe, Marketo, Oracle, SAP, Microsoft Dynamics, and Zendesk.
Pros and cons
Pros:
- Effective data visualization
- Data-driven insights
- Strong audience segmentation
Cons:
- Poor multi-channel sync
- Weak offline linking
Qualtrics CX is a data management platform designed for businesses, focusing on integrating customer feedback into their strategies. It serves customer experience teams by collecting and analyzing feedback to improve customer satisfaction.
Why I picked Qualtrics CX: It excels at integrating customer feedback into business processes, offering tools for capturing and analyzing feedback in real-time. The platform's features include survey creation and distribution, making it easy to gather insights from your audience. You can use its analytics to identify trends and areas for improvement. Qualtrics CX helps your team make data-driven decisions that enhance customer experience.
Standout features & integrations:
Features include advanced survey creation tools that allow for detailed feedback collection, real-time analytics for immediate insights, and dashboards that visualize data trends. The platform also supports action planning to address customer feedback effectively.
Integrations include Salesforce, Adobe, SAP, Microsoft Dynamics, Slack, Google Analytics, Tableau, Marketo, Zendesk, and HubSpot.
Pros and cons
Pros:
- Advanced survey tools
- Real-time analytics
- Strong feedback integration
Cons:
- Inflexible report customization
- Data exports too heavy
Dropsolid is a customer data platform tailored for businesses using Drupal-based platforms. It serves digital marketers and developers by providing tools to manage and personalize customer experiences.
Why I picked Dropsolid: It specializes in integrating with Drupal, making it ideal for businesses already using this CMS. The platform offers tools for personalizing digital experiences and managing customer data efficiently. You can leverage its open-source capabilities to customize your marketing strategies. Dropsolid's focus on flexibility and integration with Drupal sets it apart from other CDPs.
Standout features & integrations:
Features include open-source capabilities that allow for customization, tools for managing personalized customer experiences, and efficient data management. The platform also supports digital marketing strategies with its flexible architecture.
Integrations include Drupal, Salesforce, Adobe, Microsoft Dynamics, Google Analytics, Marketo, HubSpot, SAP, Oracle, and Zendesk.
Pros and cons
Pros:
- Efficient data management
- Flexible architecture
- Open-source customization
Cons:
- Not suitable for B2B
- Works only with Drupal
Publicis Sapient is a customer data platform designed for large enterprises aiming to transform their digital strategies. It serves enterprise teams by consolidating customer data to drive strategic decision-making and enhance customer engagement.
Why I picked Publicis Sapient: It focuses on enterprise transformation with its ability to centralize and analyze large datasets. The platform provides tools for creating personalized customer experiences at scale. You can use its data-driven insights to optimize marketing strategies. Publicis Sapient offers a flexible architecture that supports complex enterprise needs.
Standout features & integrations:
Features include scalable data management that supports large enterprises, tools for personalized customer engagement, and analytics that drive strategic decisions. The platform also offers a flexible architecture to adapt to changing business requirements.
Integrations include Salesforce, Adobe, Microsoft Dynamics, SAP, Oracle, Google Analytics, HubSpot, Marketo, Zendesk, and Tableau.
Pros and cons
Pros:
- Flexible architecture
- Scalable data management
- Strong focus on enterprise needs
Cons:
- Weak offline data link
- Complex integration setup
Other Customer Data Platforms in Belgium
Here are some additional customer data platforms in Belgium options that didn’t make it onto my shortlist, but are still worth checking out:
- Loadstone
For small to medium enterprises
- MoEngage
For user engagement insights
- Heap
For automatic data capture
- Supermetrics
For marketing data integration
- mParticle
For real-time data synchronization
- Zeta
For personalized customer journeys
- Twilio Segment
For data collection across channels
Customer Data Platforms in Belgium Selection Criteria
When selecting the best customer data platforms in Belgium to include in this list, I considered common buyer needs and pain points like data privacy compliance and integration capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Collecting customer data from multiple sources
- Unifying data into a single customer view
- Segmenting audiences for targeted marketing
- Ensuring compliance with data privacy regulations
- Analyzing customer behavior and trends
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Real-time data processing capabilities
- AI-driven insights and recommendations
- Customizable user dashboards
- Integration with emerging technologies
- Advanced data visualization tools
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface design
- Ease of navigation across features
- Minimal technical knowledge required
- Compatibility with various devices
- Availability of user customization options
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of step-by-step tutorials
- Access to training videos and webinars
- Interactive product tours for new users
- Customer support during initial setup
- Comprehensive onboarding documentation
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of 24/7 support channels
- Response time to customer inquiries
- Access to a dedicated account manager
- Availability of a comprehensive help center
- Multilingual support options
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing compared to features offered
- Flexible subscription plans
- Availability of free trials or demos
- Cost of additional features or services
- Transparency in pricing structure
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating from users
- Frequency of positive feedback on features
- Commonly reported issues or complaints
- Testimonials regarding customer service
- User feedback on platform reliability and uptime
How to Choose a Customer Data Platform in Belgium
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the platform grow with your business? Consider future needs and ask if the tool can handle increased data volume and users without compromising performance. |
| Integrations | Check if the platform integrates with your existing customer relationship management platform (CRM) and martech stack. Think about how seamless the data flow is and if any custom development is required. |
| Customizability | Evaluate if the platform allows tweaking to fit your processes. Can you adjust workflows, dashboards, and data fields to match your team's needs? |
| Ease of use | Is the tool intuitive for your team? Look for a user-friendly interface and consider if extensive training is needed for your team to get up to speed. |
| Implementation and onboarding | How quickly can you get started? Consider the time and resources needed for setup, and if the vendor provides adequate support during the onboarding phase. |
| Cost | Review the pricing structure and ensure it fits your budget. Consider any hidden costs, and whether the pricing aligns with the value you expect to receive. |
| Security safeguards | Assess the platform's security measures. Does it comply with data protection regulations, and how does it handle data encryption and access controls? |
| Compliance requirements | Make sure the platform meets industry-specific regulations. Consider GDPR compliance if you're handling EU customer data, and check for other relevant legal requirements. |
What Is a Customer Data Platform in Belgium?
A customer data platform is a software solution that centralizes customer data from various sources to create a unified customer profile. Marketing professionals, data analysts, and customer experience teams in Belgium use these tools to enhance personalization and improve customer interactions.
Its features include data ingestion and integration, audience segmentation, and real-time analytics that help understand customer behavior and tailor marketing strategies. These tools provide valuable insights that enable businesses to make informed decisions and deliver better customer experiences.
Features of Customer Data Platforms in Belgium
When selecting a customer data platform in Belgium, keep an eye out for the following key features:
- Data integration: Centralizes customer data from various sources into a single platform, making it easier to analyze and act upon.
- Audience segmentation: Allows users to categorize customers into specific groups for targeted marketing efforts.
- Real-time analytics: Provides immediate insights into customer behavior metrics and trends, helping to make timely decisions.
- Personalization tools: Offers capabilities to tailor marketing strategies and customer interactions based on individual preferences.
- Data privacy compliance: Ensures the platform adheres to data protection regulations like GDPR, safeguarding customer information.
- Customizable dashboards: Enables users to modify views and reports to fit their specific needs and workflows.
- Journey mapping: Visualizes customer interactions across touchpoints, aiding in understanding the complete customer journey.
- Push notifications: Engages users effectively by sending timely messages based on user behavior and preferences.
- Data visualization: Provides graphical representations of data, making complex information easier to understand and communicate.
- Security safeguards: Implements measures to protect data through encryption and access controls, ensuring data security.
Benefits of Customer Data Platforms in Belgium
Implementing a customer data platform in Belgium provides several benefits for your team and your business. Here are a few you can look forward to:
- Enhanced personalization: Tailors marketing efforts to individual customer preferences using data from integration and analytics.
- Improved decision-making: Offers real-time insights that help your team make informed choices quickly.
- Efficient marketing: Uses audience segmentation to target specific groups, increasing the effectiveness of campaigns.
- Increased customer satisfaction: Delivers personalized experiences that meet customer needs and improve interactions.
- Data security: Ensures compliance with data protection regulations, safeguarding customer information.
- Streamlined operations: Centralizes data management, reducing the complexity of handling information from multiple sources.
Costs and Pricing of Customer Data Platforms in Belgium
Selecting a customer data platform in Belgium requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in customer data platforms in Belgium solutions:
Plan Comparison Table for Customer Data Platforms in Belgium
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic data collection, limited analytics, and essential integrations. |
| Personal Plan | $10-$30/user/month | Data integration, audience segmentation, basic personalization, and reporting. |
| Business Plan | $50-$100/user/month | Advanced analytics, enhanced personalization, priority support, and custom dashboards. |
| Enterprise Plan | $200-$500/user/month | Comprehensive data management, real-time analytics, full customization, and dedicated support. |
Customer Data Platforms in Belgium FAQs
Here are some answers to common questions about customer data platforms in Belgium:
How does a CDP differ from a CRM?
A CDP focuses on collecting and unifying customer data from various sources to create a single customer profile. In contrast, a CRM manages customer interactions and relationships. Your team can use a CDP to gain insights into behavior, while a CRM helps manage communications and sales.
What are the key integration considerations for a CDP?
When integrating a CDP, consider compatibility with existing tools like CRMs and marketing platforms. Check if the CDP supports data flow between systems and can handle real-time data processing. Ask about any custom development needed for seamless integration.
How do CDPs ensure data privacy compliance?
CDPs ensure data privacy by adhering to regulations like GDPR. They offer features such as consent management and data encryption. Your team should confirm that the CDP has robust security measures and regularly updates its compliance protocols.
What should I expect during CDP implementation?
During implementation, expect a setup phase that involves data mapping and integration. Your team may need to allocate resources for training and support. It’s important to have a clear timeline and understand the vendor’s role in assisting with the deployment.
How can a CDP enhance personalization efforts?
A CDP enhances personalization by providing a unified view of customer data, improving data quality and enabling targeted marketing. Features like audience segmentation and real-time analytics help tailor messages to individual preferences, improving engagement and conversion rates.
What support options are typically available with CDPs?
Support options vary, but many CDPs offer 24/7 customer service, dedicated account managers, and online help centers. Your team should assess the level of support available, including response times and availability of training materials, to ensure smooth operations.
What’s Next:
If you're in the process of researching a customer data platform in Belgium, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.