In today’s business world, consumers look for businesses they can trust. Reputation is everything, and reviews play an important role in commercial success. According to Search Engine Land, an amazing 88% of consumers trust product reviews as much as personal recommendations.
A few five-star reviews make a big difference! Review management software helps businesses by making it easier to collect, manage and showcase customer reviews.
In this article, I’ll help you choose the right reputation management tool for your organization by evaluating the top options on the market today. I’ll show you what’s best about each platform and highlight the key features and benefits.
Here’s the list of the best reputation management software I’ll cover in this article.
What do I look for when I select the best customer review management platform? Here’s a summary of my evaluation criteria:
User Interface (UI): I look for reputation management software that both admins and consumers can navigate easily
Usability: I expect the top tools to offer a full range of features together with ease of use
Integrations: I’m seeking native integrations with popular business tools
Value for $: I look for online review management software that’s affordable for businesses of every size
Review Management Solution: Key Features
Here’s a list of the top features you can expect to find in a business reputation management system:
Review gathering: an easy way for customers to submit reviews online for consolidation and display
Review showcase: the ability to publish reviews on the company’s website or another platform, to support sales and marketing efforts
Search and monitoring capabilities: the software should be able to track reviews appearing on social media and other platforms
Single management dashboard: admins should be able to administer all functions easily from a central point
Feedback management: providing ways of dealing with reviews in an optimal way
Real-time notifications: immediate alerts of new reviews and other events within the platform
Reporting & analytics: detailed insights into the nature and origin of reviews and customer relationships
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Overviews Of The 10 Best Customer Review Management Software Solutions
Here’s a brief description of each customer review management system to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
1. Get More Reviews – All-in-one solution for gathering and sharing customer reviews
Get More Reviews is a cloud-based review management system that helps organizations generate and manage online reviews. Features include a bad review blocker, email management, and automated social posting. You can also add a review capture tool in email signatures and set up real-time alerts to manage reviews from across the web.
The brand reputation monitoring tool manages all reviews and sends alerts when important events occur. This includes sending notifications when negative reviews arise, so you can resolve the issue directly with the customer.
This tool integrates with third-party applications such as Facebook, Google, and Twitter.
Get More Reviews costs from $99/user/month, and a free trial is available.
2. Yotpo – Data-driven tools for customer feedback management
Yotpo is a popular content marketing platform for ecommerce businesses, designed to generate feedback and referrals. Using this platform, you can collect reviews using email and SMS channels. Customers can use photos and videos to enrich their feedback and testimonials.
You can display positive reviews on your website, showcase highlights, and show reviews to potential customers on your checkout page. The reporting and analytics module gives detailed insight into customer sentiment, plus you can manage the impact of reviews on conversion rates.
This tool integrates with ecommerce platforms such as Shopify, Magento, BigCommerce, and WooCommerce.
Yotpo costs from $15/user/month, and a free trial is available.
3. Podium – Best for review management for local businesses
Podium is a customer engagement platform focused on helping local businesses manage their online presence. This SaaS software includes easy-to-use tools that enhance the customer experience and help with local SEO.
Online review generation is a core feature, with customers encouraged to offer feedback on products and services. Podium also includes SMS marketing, webchat, and payment processing features. The system facilitates personalized text conversations and customizes review gathering campaigns.
This tool integrates tools such as Salesforce, Airtable, and Calendly.
Podium costs from $289/user/month, and a 14-day free trial is available.
4. Gominga – Best for managing reviews from many different platforms
Gominga is a reputation management platform that helps organizations collect and respond to feedback in a single suite. Core features include customer experience management, review notification, and activity tracking. The system also offers customizable templates and sentiment analysis.
Admins can evaluate reviews, identify new opportunities and analyze the strengths or weaknesses of products. Additional modules cover response, analytics, and sentiment analysis.
This tool integrates with major customer support platforms such as ZenDesk.
5. Grade.Us – Best for agencies offering reputation management to clients
Grade.Us is a cloud-based reputation management platform that offers automation of review management. Features include feedback collection, multi-channel management, and gathering social proof. Admins can also create drip marketing campaigns, which aim to acquire reviews over a period of time.
They can also use the review reporting tools to track reviews recently published on social media platforms. Managers can create customized campaign performance reports, monitoring metrics such as click-through and conversions. This platform is especially-suited to agencies who need to manage reputations for many clients.
This tool integrates with major business tools such as Google Sheets, Salesforce, Hubspot, and Google My Business.
Grade.us costs from $54/user/month, and a 14-day free trial is available.
6. ReviewTrackers – Best review platform for competitive market analysis
ReviewTrackers is a proven reputation and review management system, designed to drive acquisition and retention strategies. Core features include review collection, competitor tracking, media monitoring, and alerts. The software also offers detailed performance analytics, review widgets, and review requests by SMS.
The software offers actionable insights into how your brand compares with competitors in terms of review performance. You can then leverage this information to gain an advantage and drive more revenue. Online reviews are collected from over 100 third-party platforms, including Google, Facebook, Yelp, and TripAdvisor.
This tool integrates with major business tools such as Google My Business, HootSuite, and BrandWatch.
ReviewTrackers offers customized pricing on request.
MerchantCentric manages feedback from your website, call centers, surveys, and online reviews. You can apply your own brand image and voice, as well as customizing content at brand or location level. Using alerts, you can get notified of negative feedback to respond immediately to improve customer satisfaction.
The software provides you with a single, custom link you can add to your website, include in receipts or send by email. This makes it easy for customers to provide feedback on the platform of their choice. You can use the dashboard to reply to reviews across multiple platforms.
This tool integrates with major business platforms.
MerchantCentric costs from $49.95/user/month. A free trial is available.
8. Rize Reviews – Best for a review-collecting website widget
Rize Reviews offers a reviews widget for displaying customer feedback, pulling in reviews and ratings from Google, Facebook, and the Better Business Bureau (BBB). You can choose your preferred widget display settings and select whether or not to show the aggregate review score.
Customers can share online reviews using any device. The widget is designed to provide easy access to users across multiple channels and platforms. The software offers a range of reputation management features. These include flexible targeting, custom brand messaging, personalized email campaigns, and automatic review monitoring.
This tool integrates with major business tools such as Salesforce, Zoho CRM, and LinkedIn.
Rize Reviews offers customized pricing on request. A free demo is available.
Trustpilot is a customer experience management tool. It helps organizations manage customer interactions, send review invitations, manage business listings, share reviews, and track feedback.
Using the centralized platform, admins can configure rules for sending review invitations. They can also use multiple widgets, email signatures, and newsletters.
Built-in analytics tools provide real-time insights into customer feedback. Trustpilot also helps businesses gain Google Seller Ratings, insert star ratings in organic search, and share reviews on social media.
This tool integrates with business tools such as Shopify, WordPress, PayPal, and Mailchimp.
Trust pilot costs from $225/user/month. A free plan is also available.
10. Birdeye – Review management & messaging platform for local vendors
Birdeye is a customer experience platform designed to help you get more reviews automatically, then turn reviews into a competitive advantage. The software sends customers to top review sites to share their feedback. Managers can access all reviews for every location, from every source, all in one dashboard.
You can also create surveys to capture real-time feedback and understand your customers better. Birdeye generates, manages, and amplifies online reviews across Google, BBB, Facebook, and over 200 other review sites. Direct integration with the Google API makes this option powerful for Google reviews.
This tool integrates with over 1000 apps, including Square, Zoho CRM, Infusionsoft, and Pipedrive.
Birdeye costs from $299/user/month. A free demo is available.