19 Best Customer Data Platforms In The UK Reviewed in 2025
Best Customer Data Platforms In The UK Shortlist
Here’s my shortlist of the best customer data platforms in the UK:
Customer data platforms give marketing and CX teams a single source of truth about their customers. By pulling data from every channel into one place, they help you turn scattered insights into clear, actionable understanding. This means you can deliver more relevant, consistent experiences across the customer journey.
I’ve tested and reviewed the best customer data platforms in the UK to see how they handle data unification, real-time analytics, compliance, and scalability. In this guide, I’ll walk you through my top picks, explain what makes each one different, and help you choose the platform that fits your team’s goals and growth stage.
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Best Customer Data Platforms in the UK Summary
This comparison chart summarizes pricing details for my top customer data platform in the UK selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for personalized marketing | Free demo available | Pricing upon request | Website | |
| 2 | Best for e-commerce integration | Free plan available | From $20/month (billed annually) | Website | |
| 3 | Best for enterprise scalability | Free demo available | Pricing upon request | Website | |
| 4 | Best for mobile app analytics | Free demo available | Pricing upon request | Website | |
| 5 | Best for mobile messaging integration | Free demo available | Pricing upon request | Website | |
| 6 | Best for B2B customer data | Free demo available | Pricing upon request | Website | |
| 7 | Best for cross-channel marketing | Free demo available | Pricing upon request | Website | |
| 8 | Best for reverse ETL capabilities | Free demo available | Pricing upon request | Website | |
| 9 | Best for real-time data insights | Free demo available | Pricing upon request | Website | |
| 10 | Best for AI-powered recommendations | Free demo available | Pricing upon request | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Best Customer Data Platforms in the UK Review
Below are my detailed summaries of the best customer data platforms in the UK that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Sitecore is a customer data platform built for UK businesses that want to deliver personalized, data-driven customer experiences. It helps marketing teams unify customer insights and activate them across digital channels for more effective engagement.
Why I picked Sitecore: It’s ideal for UK organizations aiming to combine content management with customer data intelligence. The platform supports personalization at scale, helping brands tailor experiences to individual users. Its flexibility and compliance focus make it a strong choice for enterprise-level marketing operations.
Standout features & integrations:
Features include dynamic content delivery, which adjusts based on real-time customer interactions. Data analytics provide insights into customer preferences and behaviors. Content management tools help your team efficiently organize and publish digital content.
Integrations include Microsoft Dynamics, Salesforce, Adobe Experience Manager, Google Analytics, HubSpot, Marketo, Oracle, SAP, Slack, and Mailchimp.
Pros and cons
Pros:
- Strong data analytics
- Dynamic content delivery
- Effective personalized marketing
Cons:
- Requires technical expertise
- High initial cost
Klaviyo is a customer data platform designed for UK e-commerce businesses to enhance customer engagement through data-driven marketing. It helps B2C companies unify and activate their customer data to deliver personalized experiences across digital channels.
Why I picked Klaviyo: It stands out for its strong focus on customer data unification and activation. The platform enables UK businesses to use behavioral insights for targeted campaigns. Its automation capabilities streamline marketing workflows while maintaining compliance with data regulations. This makes Klaviyo a reliable choice for e-commerce companies aiming to boost retention and conversion.
Standout features & integrations:
Features include advanced segmentation that allows you to target specific customer groups effectively. Marketing analytics give you insights into customer behavior and campaign performance. AI-driven tools help you personalize marketing efforts, enhancing customer engagement.
Integrations include Shopify, WooCommerce, BigCommerce, Magento, Salesforce, Facebook, Instagram, Google Ads, Mailchimp, and Stripe.
Pros and cons
Pros:
- Real-time data synchronization
- Advanced segmentation capabilities
- Extensive e-commerce integration
Cons:
- Occasional data syncing issues
- Limited support for non-e-commerce platforms
Treasure Data is a customer data platform built for UK enterprises that need to unify, analyze, and activate large-scale customer data. It helps data and marketing teams gain a complete, actionable view of customer behavior across all touchpoints.
Why I picked Treasure Data: It’s well-suited for UK organizations managing complex data ecosystems. The platform supports advanced analytics for deeper insights and more precise targeting. Its enterprise-grade flexibility and compliance focus make it a dependable solution for data-driven growth.
Standout features & integrations:
Features include advanced analytics, providing in-depth insights into customer behavior and trends. Data integration capabilities allow you to unify data from various sources. Secure data handling ensures that your data remains compliant and protected.
Integrations include Salesforce, Google Analytics, AWS, Microsoft Azure, Adobe Analytics, Shopify, Marketo, HubSpot, Snowflake, and Tableau
Pros and cons
Pros:
- ExtensSecure data handling
- Advanced analytics tools
- Extensive data integration capabilities
Cons:
- Limited support for small businesses
- Complex setup process
mParticle is a customer data platform designed for UK businesses seeking to unify and analyze customer data across digital and mobile channels. It helps marketing and product teams enhance engagement by turning complex data into actionable insights.
Why I picked mParticle: It’s a strong fit for companies aiming to connect app and web data for a complete customer view. The platform supports real-time decision-making and personalized marketing. Its compliance-focused framework ensures data accuracy and privacy. This makes mParticle ideal for mobile-first and data-driven organizations.
Standout features & integrations:
Features include real-time data processing, which provides immediate insights into user activity. Data quality controls ensure you maintain accurate and reliable customer data. User journey mapping lets you visualize customer interactions across different touchpoints.
Integrations include Adobe Analytics, Amplitude, Braze, Facebook, Google Analytics, HubSpot, Marketo, Salesforce, Shopify, and Slack.
Pros and cons
Pros:
- Strong data quality controls
- Flexible data integration options
- Effective mobile app analytics
Cons:
- Limited support for smaller teams
- Requires technical expertise
CM.com is a customer data platform built for UK businesses that want to strengthen customer engagement through mobile-first communication. It helps marketing teams unify data and connect with customers across personalized digital touchpoints.
Why I picked CM.com: It’s ideal for organizations aiming to combine data-driven insights with direct, real-time engagement. The platform supports seamless mobile integration for more responsive customer experiences. Its compliance-ready framework ensures secure and reliable communication across channels.
Standout features & integrations:
Features include advanced messaging capabilities, enabling your team to send targeted SMS campaigns. Data analytics tools provide insights into campaign performance and customer responses. Real-time engagement features allow you to interact with customers instantly, improving communication efficiency.
Integrations include Salesforce, HubSpot, Shopify, Google Analytics, Adobe Experience Cloud, Marketo, Oracle, SAP, Microsoft Dynamics, and Mailchimp.
Pros and cons
Pros:
- Strong data analytics capabilities
- Real-time engagement tools
- Effective mobile messaging integration
Cons:
- Limited support for smaller teams
- Limited flexibility for non-mobile channels
Oracle Unity Customer Data Platform is a customer data platform designed for UK enterprises that need to unify, analyze, and activate B2B customer data. It helps marketing and sales teams improve targeting and engagement through a comprehensive, data-driven approach.
Why I picked Oracle Unity Customer Data Platform: It’s ideal for UK organizations looking to strengthen alignment between sales and marketing using unified insights. The platform supports real-time decision-making and personalized outreach. Its compliance readiness and scalability make it well-suited for enterprise-level data operations.
Standout features & integrations:
Features include real-time analytics that deliver insights into customer activities. Data unification capabilities ensure a single view of each customer. Segmentation tools allow you to tailor marketing strategies to specific audiences.
Integrations include Oracle Cloud, Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud, Google Cloud, Amazon Web Services, Marketo, HubSpot, SAP, and Slack.
Pros and cons
Pros:
- Real-time analytics capabilities
- Comprehensive customer profiles
- Effective B2B data management
Cons:
- User interface customization requires coding experience
- Initial onboarding and integration can be tricky
Adobe Real-time CDP is a customer data platform designed for UK enterprises aiming to deliver unified, personalized customer experiences across channels. It helps marketing teams centralize data and activate it in real time for improved engagement and performance.
Why I picked Adobe Real-time CDP: It’s ideal for UK businesses that need to connect data from multiple touchpoints into actionable insights. The platform empowers marketers to deliver timely, relevant interactions. Its strong compliance and enterprise-grade infrastructure make it a trusted choice for large organizations.
Standout features & integrations:
Features include real-time customer profiles, which provide a holistic view of each customer. Predictive analytics help your team anticipate customer needs and preferences. Data governance tools ensure you maintain compliance with data privacy regulations.
Integrations include Adobe Experience Cloud, Salesforce, Microsoft Dynamics, Google Analytics, Amazon Web Services, HubSpot, Marketo, Oracle, SAP, and Slack.
Pros and cons
Pros:
- Strong data governance
- Advanced predictive analytics
- Real-time customer profiles
Cons:
- Limited support for small businesses
- Requires technical expertise
Hightouch is a customer data platform aimed at marketing teams across various industries like retail and financial services. It focuses on marketing and personalization functions, utilizing data for real-time customer engagement.
Why I picked Hightouch: Its reverse ETL capabilities allow you to sync data from your data warehouse to various tools without duplication. This feature is particularly useful for marketing teams wanting to leverage existing data for personalized campaigns. The platform supports audience segmentation and real-time personalization, enhancing your ability to target customer interactions effectively. Enterprise-level security ensures that your data is handled with care.
Standout features & integrations:
Features include audience segmentation, allowing you to target specific customer groups effectively. Journey orchestration helps you plan and execute personalized customer interactions. Real-time personalization enables dynamic content delivery to enhance engagement.
Integrations include Salesforce, Google Ads, Facebook Ads, HubSpot, Marketo, Slack, Snowflake, Databricks, Segment, and Looker.
Pros and cons
Pros:
- Real-time campaign optimization
- No-code audience segmentation
- Effective reverse ETL capabilities
Cons:
- Occasional data sync delays
- Limited support for smaller teams
Tealium is a customer data platform built for UK enterprises that need to unify and activate customer data in real time. It supports marketing and IT teams in gaining actionable insights across digital channels to improve engagement and performance.
Why I picked Tealium: It excels in helping UK businesses leverage real-time customer insights for agile decision-making. The platform’s flexibility supports complex data environments while maintaining strict compliance standards. Its scalability makes it a dependable choice for large organizations aiming to optimize personalization and data accuracy.
Standout features & integrations:
Features include data enrichment, which enhances the quality and value of your customer data. Audience segmentation lets you target specific groups effectively. Real-time data tracking provides immediate insights into customer behavior.
Integrations include Google Analytics, Adobe Analytics, Salesforce, HubSpot, Shopify, Facebook, Instagram, Amazon Web Services, Microsoft Azure, and Marketo.
Pros and cons
Pros:
- Flexible data enrichment options
- Effective audience segmentation
- Strong data governance
Cons:
- Occasional data lag issues
- High initial setup complexity
Insider is a customer data platform designed for UK businesses that want to strengthen customer engagement through data-driven personalization. It helps marketing teams unify and activate customer insights across channels to boost retention and conversion.
Why I picked Insider: It’s ideal for UK marketers looking to deliver personalized experiences at scale. The platform empowers teams to make real-time, insight-led decisions. Its flexibility and compliance focus make it a reliable choice for brands aiming to deepen customer relationships.
Standout features & integrations:
Features include predictive segmentation, which helps you anticipate customer needs. A/B testing capabilities let your team experiment with different strategies. Real-time engagement tools enhance customer interactions on digital channels.
Integrations include Salesforce, HubSpot, Shopify, Google Analytics, Adobe Analytics, Marketo, Oracle, SAP, Mailchimp, and Slack.
Pros and cons
Pros:
- Strong predictive segmentation
- Real-time engagement tools
- Effective AI-powered recommendations
Cons:
- Requires technical expertise
- Some users report integration issues
Other Customer Data Platforms In UK
Here are some additional customer data platforms for UK that didn’t make it onto my shortlist, but are still worth checking out:
- SAP Customer Data Platform
For compliance with GDPR
- WebEngage
For engagement automation
- Orange Business
For telecom industry use
- Qualtrics CX
For customer feedback analysis
- UniFida
For insight-led marketing
- Spotler
For email marketing integration
- DinMo
For data model customization
- Zeotap
For data privacy compliance
- Twilio Segment
For developer-friendly tools
Customer Data Platform Selection Criteria For The UK
When selecting the best customer data platform in the UK to include in this list, I considered common buyer needs and pain points like data integration challenges and real-time analytics requirements. I also used the following framework to keep my evaluation structured and fair:
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Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Data collection from multiple sources
- Customer profile unification
- Audience segmentation
- Real-time analytics
- Data privacy compliance
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Artificial intelligence-driven insights
- Predictive analytics
- Omnichannel capabilities
- Customizable dashboards
- Identity resolution and advanced data security
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Customizable user settings
- Learning curve
- Accessibility features
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Comprehensive documentation
- Access to webinars
- Onboarding support
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat
- 24/7 support
- Dedicated account managers
- Response time
- Quality of support resources
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing transparency
- Competitive pricing
- Features included in base price
- Scalability of pricing plans
- Discounts for long-term contracts
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on customer support
- User-reported ease of use
- Comments on feature effectiveness
- Comparison to other tools
How to Choose a Customer Data Platform In the UK
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Assess if the platform can grow with your business. Consider future data volume and user numbers. Will it handle increased traffic and expanded operations? |
| Integrations | Check compatibility with your existing tools. Ensure seamless data flow between systems. Look for APIs and pre-built connectors to your marketing technology software. |
| Customizability | Determine if the platform allows you to tailor workflows and dashboards. Can you adapt it to your unique business processes without heavy IT involvement? |
| Ease of use | Evaluate the user interface and learning curve. Is it intuitive for non-technical team members? Consider user training and support resources available. |
| Implementation and onboarding | Consider the time and resources needed to get started. Are there guided setups or professional services? Evaluate the ease of data migration and user training. |
| Cost | Compare pricing models and hidden fees. Assess if the cost aligns with your budget and value derived. Look for flexible pricing plans that suit your needs. |
| Security safeguards | Verify data protection measures. Are there encryption, access controls, and compliance certifications? Ensure it meets your security and privacy standards. |
| Compliance requirements | Check if the platform meets industry regulations like GDPR. Are there tools to support compliance audits and reporting? Consider legal obligations specific to your business. |
What Is a Customer Data Platform in the UK?
A customer data platform is a software solution that centralizes and manages customer data from various sources. Marketing professionals, data analysts, and customer experience managers in the UK typically use these tools to enhance customer insights and engagement strategies.
Data integration, real-time analytics, and audience segmentation features help with unifying customer profiles and delivering personalized experiences. Overall, these tools provide a centralized view of first-party data, improving data-driven decisions and customer interactions.
Features of Customer Data Platforms in the UK
When selecting a customer data platform in the UK, keep an eye out for the following key features:
- Data integration: Connects multiple data sources to create a unified customer profile, enhancing data accessibility and consistency.
- Real-time analytics: Provides instant insights into customer behavior, allowing for timely and informed marketing decisions.
- Audience segmentation: Allows you to group customers based on specific criteria for targeted marketing campaigns, improving engagement and conversion rates.
- Data privacy compliance: Ensures the platform adheres to regulations like GDPR, safeguarding customer information and maintaining trust.
- Customizable dashboards: Offers tailored views of data that fit your team's specific needs, improving usability and efficiency.
- Advanced messaging capabilities: Enables targeted communication through channels like SMS and social media, enhancing customer engagement.
- Predictive analytics: Anticipates customer needs and behaviors, supporting proactive marketing strategies.
- Data security measures: Protects customer data with encryption and access controls, ensuring compliance with security standards.
Benefits of a Customer Data Platform
Implementing a customer data platform in the UK provides several benefits for your team and your business. Here are a few you can look forward to:
- Unified view of the customer: Ingests and combines data from various sources into a single customer profile, helping your team understand customer needs better.
- Improved decision-making: Real-time analytics provide quick insights, enabling your team to make informed marketing decisions.
- Enhanced personalization: Audience segmentation allows for targeted campaigns across marketing channels, increasing customer engagement and satisfaction.
- Compliance assurance: Data privacy features ensure adherence to regulations, reducing the risk of legal issues.
- Increased efficiency: Customizable dashboards and tools streamline workflows, saving time and resources.
- Proactive engagement: Predictive analytics allow your team to anticipate customer needs, leading to more proactive marketing strategies.
Costs and Pricing of Customer Data Platforms in the UK
Selecting a customer data platform in the UK requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in CDP solutions:
Plan Comparison Table for Customer Data Platforms in the UK
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic data integration, limited analytics, and customer support. |
| Personal Plan | $10-$50/user/month | Enhanced data integration, real-time analytics, audience segmentation, and email support. |
| Business Plan | $50-$150/user/month | Advanced analytics, custom dashboards, compliance tools, and phone support. |
| Enterprise Plan | $150-$500/user/month | Full customization, predictive analytics, dedicated account manager, and 24/7 priority support. |
Customer Data Platform FAQs
Here are some answers to common questions about the customer data platforms in the UK:
What is the difference between a data platform and a customer data platform?
A data platform manages various data types and sources, focusing on storage and processing. A customer data platform (CDP) specifically unifies customer data from multiple channels to create a complete customer profile. CDPs prioritize personal data and enable personalized marketing efforts.
What is the difference between a customer data platform and a customer 360?
A customer data platform collects and unifies data to create a customer 360 view, which is a comprehensive profile of customer interactions and behaviors. While a customer 360 is a product of CDP capabilities, it represents the holistic view needed for personalized customer experiences.
What is the difference between CRM and a customer data platform?
A CRM focuses on managing customer interactions and relationships, often with sales and support in mind. A customer data platform provides the data infrastructure necessary to collect, clean, and activate customer data at scale, supporting marketing and analytics efforts beyond CRM capabilities.
How do customer data platforms handle data privacy?
Customer data platforms prioritize data privacy by incorporating compliance tools for regulations like GDPR. They offer features such as consent management and data anonymization to ensure customer data is handled responsibly and legally.
Can customer data platforms integrate with existing systems?
Yes, most customer data platforms are designed to integrate with existing systems like CRMs, marketing automation tools, and analytics platforms. They use APIs and pre-built connectors to ensure seamless data flow across your tech stack, enhancing overall efficiency.
What industries benefit most from customer data platforms?
Industries like retail, finance, and telecommunications benefit greatly from customer data platforms. These sectors often deal with large volumes of customer data and require personalized marketing strategies to improve customer engagement and retention.
What’s Next:
If you're in the process of researching customer data platforms in the UK, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.