Gravity Forms Review: Pros, Cons, Features and Pricing
Gravity Forms is a premium form building software for Wordpress, designed for building dynamic forms with advanced features, like conditional logic and integrations. It best serves small to medium-sized businesses, marketing teams, and WordPress developers looking to enhance their data collection capabilities. Gravity Forms offers user-friendly, front-end customization tools that help simplify complex form creation tasks.
Gravity Forms addresses the need for efficient form management and data collection, especially for marketing and IT teams. In this article, I'll cover Gravity Forms's features, pros and cons, use cases, pricing, etc., so you can decide if this software aligns with your data management and integration needs.
Gravity Forms Evaluation Summary
- From $59/year
- Free demo available
Why Trust Our Software Reviews
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We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different CX use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.
Gravity Forms Overview
In my opinion, Gravity Forms is a strong contender in the Wordpress form plugin space, offering solid features and ease of use. It excels in customization and integration, making it ideal for small to medium businesses that need flexible contact form solutions. However, its onboarding process could be smoother. Compared to competitors, it offers good value, especially for teams that rely heavily on WordPress. If you're looking for a tool that balances functionality with cost, Gravity Forms is worth considering.
pros
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You can easily create complex forms with its intuitive drag-and-drop interface.
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Conditional logic lets your team customize user experiences based on responses.
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It offers reliable performance with minimal downtime.
cons
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The onboarding process could be more straightforward for new users.
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It requires a WordPress environment, limiting its use for non-WordPress sites.
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Some users find the customer support response times slower than expected.
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SupportYourApp
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Tidio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Freshdesk
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.4
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Drag-and-Drop Builder: You can easily create custom forms with its straightforward drag-and-drop interface. This feature lets your team build complex forms without coding skills.
Conditional Logic: Customize user experiences by showing or hiding form fields based on user responses. This allows you to deliver a customized experience for each form submission.
Form Templates: Choose from a variety of pre-designed templates and form fields to jumpstart your form creation. This saves your team time and helps maintain consistency across projects.
Multi-Page Forms: Break long forms into multiple pages to improve user engagement. This feature makes it easier for users to complete detailed forms.
File Uploads: Allow users to upload files directly through your forms. It's handy for collecting documents, images, or other necessary files.
Email Notifications: Set up automatic email notifications to alert your team of new form submissions. This keeps everyone informed and responsive to new data.
Ease of Use
Gravity Forms is incredibly user-friendly, making it easy for your team to create forms without technical expertise. The intuitive drag-and-drop builder allows you to customize forms quickly, while features like conditional logic and templates enhance usability. Compared to other platforms, it stands out for its simplicity and efficiency, allowing even beginners to start building forms with minimal training. Your team will appreciate the straightforward interface that facilitates quick form creation and management.
Integrations
Gravity Forms integrates with ActiveCampaign, Agile CRM, Akismet, Hubspot, PayPal, Zapier, WooCommerce, and Stripe.
Gravity Forms also has an API and connects with third-party integration tools.
Gravity Forms Specs
- API
- Data Export
- Data Import
- External Integrations
- Multi-User
- Notifications
