OmniGraffle Review: Pros, Cons, Features and Pricing
OmniGraffle is a diagramming tool designed for customer journey mapping, offering capabilities for professionals to visually organize and communicate complex ideas. It's particularly suited for design and marketing teams in tech companies, where precise visual communication is crucial in wireframing and process mapping.
OmniGraffle addresses common pain points like disorganized visual communication and inefficient diagramming for design and marketing teams. In this article, I'll cover OmniGraffle's features, pros and cons, use cases, pricing, and more so you can decide if this software aligns with your visual communication and organizational needs.
OmniGraffle Evaluation Summary
- From $129.99/year
- 14-day free trial available
Why Trust Our Software Reviews
We’ve been testing and reviewing software since 2020. As CX leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different CX use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.
OmniGraffle Overview
I believe OmniGraffle is a solid choice for teams that need precise diagramming and visualization capabilities. Its robust feature set makes it ideal for detailed customer journey mapping. However, it may not be the easiest tool to pick up for newcomers, requiring some time to get familiar with its interface. While its pricing may seem steep, the value it provides in terms of functionality justifies the expense for teams heavily involved in design and diagramming.
OmniGraffle stands out in its ability to handle complex diagrams with ease, but it might not be the best fit for those looking for a simple or quick-to-learn tool.
-
SupportYourApp
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Tidio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Freshdesk
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.4
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Diagramming Tools: OmniGraffle lets you create detailed diagrams that help you visualize customer journeys. You can use shapes, lines, and stencils to map out complex processes.
Customizable Templates: You have access to a variety of customizable templates that allow you to start your mapping with a predefined structure. This feature saves time and helps you maintain consistency in your designs.
Precision Alignment: The precision alignment tools make sure your diagrams are perfectly organized. This precision is crucial for maintaining a professional look in your customer journey maps.
Layer Management: OmniGraffle's layer management lets you separate different elements of your map. This feature helps you focus on specific areas without altering other parts of your diagram.
Export Options: You can export your diagrams in multiple formats, making it easy to share with your team or stakeholders who use other tools like Photoshop or Canva. This helps you make sure everyone has access to the information in the format they need.
Ease of Use
OmniGraffle is praised for being user-friendly while offering a practical set of features. You’ll find it easy to create detailed customer journey maps, thanks to its intuitive interface and range of diagramming tools. Users appreciate the variety of file formats OmniGraffle supports, which simplifies sharing your work with your team. Compared to other advanced tools, it stands out for its balance of accessibility and capability, making it a preferred choice for both beginners and experienced users.
Integrations
OmniGraffle is compatible with macOS, iOS, iPad, and iPhone, and supports importing and exporting formats like Microsoft Visio, SVG, and PDF. It also offers automation through AppleScript and JavaScript (Omni Automation), and allows users to work with stencils and templates from sources like Graffletopia.
OmniGraffle does not have a publicly available API, but it connects with third-party integration tools through AppleScript and JavaScript automation.
OmniGraffle Specs
- Analytics
- API
- Calendar Management
- Chat
- Click-to-Dial
- CRM Integration
- Customer Management
- Customer Service
- Dashboard
- Dashboards
- Data Export
- Data Import
- Data Visualization
- External Integrations
- Feedback Management
- Knowledge Base
- Lead Management
- Lead Scoring
- Multi-Source Feedback
- Multi-User
- Net Promoter Score
- Notifications
- Omnichannel Referrals
- Online Surveys
- Review Moderation
- Scheduling
- Sentiment Analysis
- Social Media Monitoring
