21 beste Keap-Alternativen im Test 2026

Freshsales is a customer relationship management software platform that sales teams use to manage leads, track deals, and automate sales processes. It’s a sales-first CRM that automates lead research and predicts which deals are likely to close, reducing the manual 'triage' work for sales reps.

Why it's a good Keap alternative: Freshsales is better for teams that prioritize outbound calling and pipeline speed. Its traditional and AI-powered predictive lead scoring capabilities enable you to prioritize the most promising leads. With automation tools, it identifies 'at-risk' deals and suggests the next best action, which is much more proactive than Keap’s standard linear reminders.

Standout Features and Integrations:

Features include a built-in phone system for making calls directly from the CRM, customizable sales pipelines to fit your sales process, and visual reports that provide insights into sales performance.

Integrations include Zapier, Mailchimp, QuickBooks, Slack, Trello, Google Drive, Microsoft Outlook, Shopify, Xero, HubSpot, and more.

EngageBay is an all-in-one marketing, sales, and service automation platform ideal for small businesses. It helps teams manage customer relationships, automate marketing campaigns, and refine sales processes.

Why it's a good Keap alternative: EngageBay offers an integrated platform that combines marketing, sales, and service automation, making it ideal for small businesses. It includes a built-in help desk and live chat alongside its CRM and marketing automation. While Keap focuses on the 'business office' (phones and invoices), EngageBay focuses on the 'customer journey,' allowing you to manage support tickets and sales deals in the same window where you send your marketing emails.

Standout Features and Integrations:

Features include a landing page builder for creating custom pages without coding, a contact management system to organize customer data, and a helpdesk system to improve customer support efficiency.

Integrations include Zapier, Mailchimp, Shopify, QuickBooks, Stripe, Xero, Twilio, SendGrid, Facebook, LinkedIn, WooCommerce, Slack, and more.

ActiveCampaign is a customer experience automation platform ideal for small to medium-sized businesses seeking to manage email marketing and sales automation. It helps you improve customer engagement and drive growth through personalized communication.

Why it's a good Keap alternative: ActiveCampaign offers advanced AI-driven marketing features that help you personalize customer interactions. Its predictive sending and machine learning capabilities allow your team to optimize email delivery times and content. The platform's customer experience automation can strategically improve marketing efforts by boosting both engagement and conversion rates.

Standout Features and Integrations:

Features include advanced segmentation for targeting specific audiences, dynamic content personalization to tailor messages, and split testing to evaluate different campaign strategies.

Integrations include Webflow, Wix, Shopify, WordPress, Salesforce, Facebook, Zapier, Stripe, Google Ads, Slack, and more.

Vtiger is a CRM platform for businesses looking to integrate sales and marketing efforts. It helps your team manage customer relationships, automate marketing campaigns, and refine sales processes.

Why it's a good Keap alternative: Vtiger provides a "one view" architecture that links marketing clicks, sales deals, and support tickets into a single timeline—something Keap requires plugins to achieve. It has an AI system that analyzes your emails and calls to tell you which deals are likely to close. It’s the best choice if you need a help desk and inventory management built directly into your CRM without extra monthly fees.

Standout Features and Integrations:

Features include a custom dashboard that provides a visual overview of key metrics, workflow automation to save time on repetitive tasks, and email tracking to monitor communication efficiency.

Integrations include QuickBooks, Mailchimp, Slack, Zapier, Google Workspace, Microsoft Outlook, Xero, Dropbox, and more.

Ontraport is a marketing and business automation platform for teams that need one system to manage contacts, messaging, and service delivery. Service providers can consolidate their workflows, follow-ups, and client steps.

Why it's a good Keap alternative: Ontraport is the best alternative for businesses with complex data needs. It can build service paths that move people through each stage of your process without extra manual work. The automation maps track client steps from onboarding to delivery. Custom objects tailor data to your service's day-to-day operations. These tools give you a more service-focused setup than what Keap offers.

Standout Features and Integrations:

Features include tools for building pages, so your team can collect leads and bookings in one spot. You can use the membership tools when you need to provide gated content to clients. There are also payment features to handle orders and subscriptions inside the platform.

Integrations include Stripe, PayPal, Shopify, WordPress, Zapier, Facebook Lead Ads, Twilio, Google Calendar, QuickBooks Online, and more.

Insightly is a CRM platform for teams that need one place to manage contacts, sales activity, and project work. It's ideal for companies that want to integrate customer data and track post-sale projects.

Why it's a good Keap alternative: Insightly enables you to run your sales workflows and project steps in the same system without moving data around. With the project boards, your team can track tasks, milestones, and delivery as soon as a deal closes. Linked records keep every detail connected, so you don't lose context when work shifts from sales to delivery. This setup gives you clearer project tracking than what you'd get from Keap.

Standout Features and Integrations:

Features include tools for building dashboards so your team can watch progress in real time. You can automate simple workflows to cut out repetitive steps. There are also customization options that let you adjust fields and layouts to fit how you track work.

Integrations include Google Workspace, Microsoft 365, Slack, QuickBooks Online, Xero, Mailchimp, Dropbox, Evernote, PandaDoc, and more.

Constant Contact is an email and digital marketing platform for teams that need straightforward tools to send messages and grow their contact lists. It's ideal for marketers who want an easy way to create emails, run automations, and track results.

Why it's a good Keap alternative: Constant Contact is the best alternative for event-based businesses. It has a native event engine that manages ticket sales and registrations. The drag-and-drop editor helps your team quickly develop and dispatch outreach efforts without the hindrance of complex tools or technical hurdles. Basic automations allow you to follow up with people without adding extra steps. 

Standout Features and Integrations:

Features include tools for social posting, so your team can handle more outreach from a single place. You can manage event sign-ups to collect registrations and send reminders. There are also landing page tools that help you quickly bring in new contacts.

Integrations include Shopify, WooCommerce, Canva, Vimeo, Eventbrite, Salesforce, Stripe, Squarespace, and more.

Mailchimp is a marketing automation platform focused on visual brand consistency and e-commerce integrations. While it has added CRM features, it’s primarily a tool for businesses that prioritize email aesthetics and newsletter engagement over complex back-office automation.

Why it's a good Keap alternative: Mailchimp excels in email marketing with features such as customizable email templates and advanced analytics. The platform's email automation tools help you send targeted campaigns based on customer behavior. These features make it a strong choice if your business wants to strengthen its email marketing efforts.

Standout Features and Integrations:

Features include an email builder to simplify professional email creation, audience segmentation for targeted messaging, and reporting tools that provide insights into campaign performance.

Integrations include Shopify, WooCommerce, WordPress, Salesforce, Wix, Square, QuickBooks, Zapier, Gravity Forms, Facebook, and more.

Brevo (formerly Sendinblue) is a digital marketing platform for small and medium-sized businesses, offering tools for email marketing, SMS campaigns, and chat. It helps you create personalized marketing messages and manage customer relationships across multiple channels.

Why it's a good Keap alternative: Brevo is the best high-volume Keap alternative because it charges primarily for email volume rather than penalizing you for growing your contact list. It features a unified conversation inbox where your team can manage WhatsApp, SMS, and Email in a single thread. It’s the ideal choice for businesses that want to move away from expensive, contact-based pricing while adding modern mobile channels like WhatsApp into their automated journeys.

Standout Features and Integrations:

Features include a drag-and-drop email editor that simplifies email creation, advanced segmentation for targeted messaging, and real-time reporting to track campaign performance.

Integrations include Shopify, WooCommerce, WordPress, BigCommerce, HubSpot, Salesforce, Triple Whale, Zapier, PrestaShop, Stripe, and Google Analytics, and more.

Close is a CRM that enables sales teams to manage leads, track sales activities, and automate outreach. It helps your team increase productivity and close deals faster, thanks to built-in calling and email capabilities.

Why it's a good Keap alternative: Close is the best alternative for outbound-heavy teams. While Keap is built for inbound marketing (forms and nurturing), Close is built for aggressive prospecting. Its predictive dialer and email sequences help you reach more prospects. The platform's focus on communication tools helps you engage with leads. 

Standout Features and Integrations:

Features include a built-in calling system for making and tracking calls, customizable pipelines that fit your sales process, and a lead management tool for organizing and prioritizing leads.

Integrations include Zapier, Slack, HubSpot, Asana, Calendly, Zoom, Google Workspace, Microsoft Outlook, and more.