20 Beste Kundenfeedback-Software Shortlist
Here's my pick of the 20 best software from the 30 tools reviewed.
Kundenfeedback-Software hilft CX-, Produkt- und Support-Teams dabei, Mutmaßungen zu vermeiden und herauszufinden, was Kunden wirklich denken. Aber ein Tool zu finden, das verwertbare Erkenntnisse liefert (und nicht nur Umfragemüdigkeit erzeugt), ist leichter gesagt als getan.
In diesem Leitfaden habe ich die besten Kundenfeedback-Tools bewertet, die Ihnen helfen, schneller Rückmeldeschleifen zu schließen, Ursachen aufzudecken und rohes Feedback in reale Geschäftsergebnisse umzuwandeln. Egal, ob Sie die Kundenbindung verbessern, den Product-Market-Fit testen oder einfach näher an Ihren Kunden sein möchten – hier finden Sie eine Lösung, die zu Ihrem Stack und Ihrer Unternehmensgröße passt.
Warum Sie unseren Bewertungen vertrauen können
Wir testen und bewerten Kundenfeedback-Software bereits seit 2021. Als CX-Profis wissen wir, wie kritisch und schwierig es ist, die richtige Entscheidung bei der Softwareauswahl zu treffen.
Wir investieren viel in tiefgehende Recherchen, um unserem Publikum zu besseren Software-Kaufentscheidungen zu verhelfen. Wir haben mehr als 2.000 Tools für verschiedene Customer-Experience-Anwendungsfälle getestet und über 1.000 umfassende Software-Reviews geschrieben. Erfahren Sie, wie wir Transparenz gewährleisten & unsere Bewertungsmethodik.
Table of Contents
20 Beste Kundenfeedback-Software Vergleichstabelle
In dieser Vergleichstabelle finden Sie die wichtigsten Details zu meinen besten Kundenfeedback-Software-Auswahlen. So können Sie Preisinformationen und die Verfügbarkeit von kostenlosen Testversionen oder Demos nebeneinander vergleichen, um die beste Software für Ihr Budget und Ihre Geschäftsanforderungen zu finden.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for omnichannel inbox consolidation | Free plan available | From $25/user/month (billed annually) | Website | |
| 2 | Best for centralized customer feedback | Free demo available | Pricing upon request | Website | |
| 3 | Best for its feedback widget and in-app survey feature | Free trial available | From $96/month (billed annually) | Website | |
| 4 | Best flexible customer surveys with conditional logic branching | 14-day free trial | Pricing upon request | Website | |
| 5 | Best for custom survey design with question branching | 10-day free trial + free plan available | From $25/month (billed annually) | Website | |
| 6 | Best customizable digital forms for feedback collection | Free plan available | From $34/user/month (billed annually) | Website | |
| 7 | Best for its customer microsurveys with real-time insights | 14-day free trial + free plan available | From $174/month (billed annually) | Website | |
| 8 | Best for gathering customer insights | 10-day free trial available | From $55.99/month | Website | |
| 9 | Best user analytics tool with feedback & survey features | Free plan available | From $49/month (billed annually) | Website | |
| 10 | Best business messaging with feedback built in | Free demo + 14-day free trial available | From $0.99/ AI resolution | Website | |
| 11 | Best for real-time feedback collection | Free plan available | From $39.99/month (billed annually) | Website | |
| 12 | Best feedback for product usage analytics & reports | Free demo available | Pricing upon request | Website | |
| 13 | Best feedback software for customer segments | 14-day free trial + free plan available | Pricing upon request | Website | |
| 14 | Best for visual feedback capture | 15-day free trial | From $45/month | Website | |
| 15 | Best for real-time feedback insights | Free demo available | From $555/month (billed annually) | Website | |
| 16 | Best customer feedback for company reviews | 14-day free trial | From $99/month (billed annually) | Website | |
| 17 | Best for third-party review platform connectors | Free demo available | Pricing Upon Request | Website | |
| 18 | Best automated surveys for customer service feedback | Free demo available | Pricing upon request | Website | |
| 19 | Best for SaaS review generation | 14-day trial available | From $45/month | Website | |
| 20 | Best for tracking customer feedback and feature requests | Free plan available | From $19/month | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Tests der besten Kundenfeedback-Software
Hier finden Sie kurze Beschreibungen meiner 20 führenden Kundenfeedback-Software-Lösungen. Sie zeigen den wichtigsten Anwendungsfall und besondere Funktionen jedes Tools – mit Screenshots, die einen Einblick in die Benutzeroberfläche bieten. Weitere Bonus-Lösungen finden Sie weiter unten, falls Sie noch mehr Optionen in Betracht ziehen möchten.
Hiver is an AI-powered customer service platform that caters to businesses looking to enhance their customer feedback management. With its focus on streamlining communication, Hiver is especially appealing to industries such as technology, healthcare, and education. It offers tools like an omnichannel inbox and AI assistance, which help resolve queries and gather valuable insights from customer interactions. By simplifying feedback collection and analysis, Hiver helps your team make data-driven decisions and improve overall customer satisfaction.
Why I Picked Hiver
I picked Hiver for its unique ability to transform how you manage customer feedback through its AI-driven features. The omnichannel inbox consolidates all customer interactions into a single view, allowing your team to respond swiftly and accurately. Additionally, Hiver's AI capabilities assist in triaging and analyzing conversations, ensuring that urgent issues are prioritized. These features directly address the challenge of managing high volumes of customer feedback efficiently, making Hiver a standout choice for your team.
Hiver Key Features
In addition to its excellent customer feedback management capabilities, Hiver offers several other valuable features:
- Knowledge Base: Enables your team to create a repository of common queries and solutions, reducing repetitive questions.
- AI Copilot: Assists agents by drafting responses and suggesting next steps, enhancing response quality and speed.
- Customer Portal: Provides a self-service platform where customers can find answers and submit feedback easily.
- Workflow Automation: Automates repetitive tasks, freeing up your team to focus on resolving customer issues.
Hiver Integrations
Hiver integrates with popular platforms such as Salesforce, Hubspot, Pipedrive, Shopify, Jira, Asana, WhatsApp, and QuickBooks. These integrations enhance its functionality, allowing you to streamline workflows and improve productivity across your preferred applications.
Pros and cons
Pros:
- AI capabilities triage conversation data
- CSAT feature collects satisfaction feedback
- Omnichannel inbox unifies communication workflows
Cons:
- Draft sharing limitations hinder collaboration
- Limited analytics features hinder insights
New Product Updates from Hiver
Hiver Release: Shared Drafts, AI Tasks & More
Hiver's release brings Shared Drafts, AI Tasks for workflow automation, AI-drafted reply refinement with your Knowledge Base, customizable Ask AI tone and style, nested Knowledge Base categories, and enhanced note searching—helping your team collaborate and find answers faster. Visit Hiver’s website for more details.
Enterpret is an AI-powered platform designed to transform how businesses understand and act on customer feedback. It appeals to companies focused on enhancing customer experiences by deriving actionable insights from diverse sources of feedback. The platform addresses the challenge of scattered customer signals, enabling businesses to quickly identify and address customer needs and preferences.
Why I Picked Enterpret
I picked Enterpret for its unique ability to integrate feedback from over 50 sources and transform it into actionable insights using AI-driven analysis. This feature is crucial for businesses looking to centralize customer feedback and gain a comprehensive understanding of customer sentiments. Additionally, Enterpret's adaptive taxonomy and customer knowledge graph provide deep contextual insights, allowing teams to identify trends and make informed decisions.
Enterpret Key Features
In addition to centralized customer feedback, Enterpret offers:
- AI Agents: Automate responses and actions based on customer feedback to enhance efficiency in addressing customer concerns.
- Customizable Feedback Themes: Allows businesses to tailor feedback themes according to specific needs, ensuring relevant insights are prioritized.
- Real-Time Insights: Provides up-to-the-minute analysis of customer feedback, enabling quick strategy adjustments and proactive issue resolution.
- Feedback Visualization Tools: Offers charts and graphs to help teams visualize trends and patterns in customer feedback for better strategic planning.
Enterpret Integrations
Integrations include Salesforce, Zendesk, Slack, Microsoft Teams, Intercom, HubSpot, Freshdesk, Jira, Asana, and Trello.
Pros and cons
Pros:
- Aggregates feedback from multiple sources, providing comprehensive insights
- Automated categorization saves time on feedback analysis
- AI-driven analysis offers actionable insights for customer trends
Cons:
- AI-generated summaries can sometimes be inconsistent
- Users report occasional delay issues
Product Fruits is a user onboarding platform designed for product teams to enhance user engagement through customized onboarding experiences. Its primary users include product managers and customer success teams seeking efficient ways to guide users through their web applications. The tool focuses on onboarding checklists, in-app help, and feedback collection to boost user retention.
Why I picked Product Fruits: Product Fruits enables you to create interactive guides and surveys with conditional logic, allowing your team to tailor the user journey to individual needs. Unique features like AI-driven insights and dynamic personalization set it apart from other solutions. Its straightforward pricing based on monthly active users means you only pay for what you use, without hidden fees. The software's flexibility in offering unlimited seats and domains provides scalability for growing teams.
Standout features & integrations:
Features include onboarding checklists that guide users through your application, in-app announcements for timely updates, and feedback widgets for collecting user input directly within the app. The software also offers a comprehensive knowledge base and AI-powered insights to enhance user experience. You can integrate feedback into your product development process seamlessly with its intuitive tools.
Integrations include HubSpot, Salesforce, Intercom, Zendesk, Slack, Google Analytics, Segment, Mixpanel, Zapier, and Amplitude.
Pros and cons
Pros:
- Easy creation of feature tours and announcements
- User-friendly interface with intuitive onboarding tools
- Responsive, helpful and knowledgeable customer support
Cons:
- Analytics and reporting features need improvement
- Limited customization options in design choices
New Product Updates from Product Fruits
New Generation Onboarding with Elvin AI
Product Fruits has launched its AI-driven onboarding with Elvin AI, offering personalized guidance to boost user activation. For more information, visit Product Fruits's official site.
Best flexible customer surveys with conditional logic branching
SurveySparrow offers a dynamic solution for transforming customer feedback into actionable insights, making it ideal for industries like healthcare, education, and hospitality. Its mobile-first design and diverse survey types, including NPS and offline surveys, ensure you can gather feedback anytime, anywhere. With features like chatbot integration and customizable workflows, you can deepen customer engagement and drive business growth.
Why I Picked SurveySparrow
I picked SurveySparrow because of its flexible customer surveys with conditional logic branching. This feature enables you to tailor survey questions based on previous responses, ensuring the feedback you gather is both relevant and insightful. The tool's ability to handle offline data collection and support multiple languages further adds to its adaptability for different business needs. With these functionalities, SurveySparrow is an excellent choice for refining your customer feedback process.
SurveySparrow Key Features
In addition to its flexible customer surveys with conditional logic branching, SurveySparrow offers several other features that enhance its utility as a customer feedback software.
- Conversational Surveys: Create engaging surveys that transform feedback collection into an interactive experience.
- Multilingual Support: Conduct surveys in multiple languages to reach a diverse audience.
- Omnichannel Feedback Collection: Share surveys across various platforms, including social media, email, and QR codes.
- Visual Workflows: Automate actions based on survey responses to streamline your feedback process.
SurveySparrow Integrations
Integrations include Salesforce, HubSpot, Mailchimp, Zendesk, Slack, Google Sheets, Trello, Intercom, Freshdesk, and Microsoft Teams.
Pros and cons
Pros:
- Intuitive UI with many useful features
- Integrates with Zendesk for chat feedback
- Easy to build surveys with dynamic variables
Cons:
- Drag-and-drop alignment issues complicate survey creation process
- Limited customization restricts design flexibility in surveys
New Product Updates from SurveySparrow
SurveySparrow's Enhancements to Survey Flows
SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.
Sogolytics is a customer feedback software designed for organizations looking to gather insightful data through flexible surveys. It is primarily used by customer experience teams and researchers who need advanced survey logic and branching capabilities.
Why I picked Sogolytics: This tool excels in providing conditional logic branching, which allows users to create personalized survey paths based on respondents' answers. You'll find Sogolytics particularly beneficial for its flexible survey design and in-depth data analysis features. In my experience, the ability to customize questions and logic makes it stand out from other tools. It also offers real-time reporting that helps your team make informed decisions swiftly.
Standout features & integrations:
Features include a mobile-friendly survey design that ensures your surveys are accessible across devices. You can also take advantage of their multi-channel distribution, enabling you to reach your audience wherever they are. Additionally, Sogolytics offers advanced data analysis tools that help you derive actionable insights from your survey results.
Integrations include Salesforce, Google Analytics, HubSpot, Microsoft Dynamics, Slack, Zapier, Mailchimp, Constant Contact, Oracle, and Zendesk.
Pros and cons
Pros:
- Strong data-export and reporting features praised by users
- Extensive survey design options for advanced branching
- Highly flexible logic supports complex question flows
Cons:
- Extensive feature set may overwhelm small, simple use-cases
- Interface can feel cluttered and hard to navigate
New Product Updates from Sogolytics
Sogolytics Release Enhancements
Sogolytics has rolled out new features that improve survey flow, streamline distribution, enhance dashboards, and expand directory data management. The update also brings improvements to email/SMS handling, data exports, and customization options across dashboards and invitations. For more information, visit Sogolytics' official site.
Jotform is a versatile digital form creation tool designed for businesses of all sizes. Its primary users are organizations looking to collect feedback through customizable digital forms, serving key functions in data collection and analysis. It's also simple and quick to set up, something Kumar Vaibhav Tanwar, Founder of Clickworthy Digital Marketing Agency, highlights as a major benefit: "Jotform is easy to set up without dev support. It has email alerts to keep our team in the loop. It’s also easier for our clients to access, so my team spends less time chasing for details." He did note that "The interface isn’t as smooth as some competitors and theme control feels clunky on longer forms."
Why I picked Jotform: Jotform allows you to fully customize your feedback forms to meet your specific needs, making it stand out among other customer feedback solutions. With its drag-and-drop form builder, you can easily create complex forms without needing any coding skills. The tool also offers conditional logic, enabling your team to show or hide questions based on user responses. Additionally, Jotform supports multiple form field types, providing flexibility in how you gather and organize feedback.
Standout features & integrations:
Features include advanced form analytics, which help you understand how users interact with your forms. You can also benefit from mobile responsiveness, ensuring your forms work well on any device. The option to include payment integrations directly within your forms simplifies transaction processes for your team.
Integrations include Google Sheets, PayPal, Dropbox, Salesforce, Slack, Google Drive, Stripe, Mailchimp, HubSpot, Trello, and Airtable.
Pros and cons
Pros:
- Intuitive platform create forms in minutes
- Wide variety of templates and integrations
- Drag-and-drop interface makes customization effortless
Cons:
- Limited collaborative editing single editor bottleneck
- Customer service response can be slow
Best for its customer microsurveys with real-time insights
UserGuiding is a product adoption platform primarily used by product managers and UX teams to enhance user onboarding and engagement. It allows businesses to create in-app guides, surveys, and walkthroughs directly within their application to gather real-time customer feedback.
Why I picked UserGuiding: UserGuiding enables you to create in-app surveys, including NPS, to gather real-time customer feedback and insights. This feature helps differentiate UserGuiding from other customer feedback tools by allowing you to analyze responses instantly and segment users for targeted engagement. You can increase survey completion rates by customizing survey triggers based on user behavior, which enhances user activation. Additionally, the platform's analytics and segmentation capabilities contribute to a faster time-to-value and reduce the need for demo calls.
Standout features & integrations:
Features include the ability to create in-app microsurveys that enhance feedback collection by providing real-time insights. You can analyze responses through a dashboard, enabling user segmentation and targeted engagement. The platform also includes interactive product tours and onboarding checklists to boost user engagement and satisfaction.
Integrations include popular tools such as Google Analytics, Mixpanel, Intercom, Slack, Salesforce, HubSpot, Zendesk, Segment, and Amplitude.
Pros and cons
Pros:
- Interactive walkthroughs can be created quickly
- Easy setup without needing technical expertise
- Intuitive interface enables quick onboarding workflows
Cons:
- Steep learning curve for advanced features
- Limited customization options for complex projects
Survicate is a customer feedback platform tailored for digital businesses, facilitating the collection of user insights through a variety of survey types, including email, website, and mobile in-app surveys. It is primarily used by product teams, marketing teams, and customer experience teams to assess metrics like NPS, CSAT, and CES.
Why I picked Survicate: Survicate allows you to gather customer insights effectively through its intuitive drag-and-drop survey creator, enabling you to design customized surveys swiftly without any coding. What makes Survicate exceptional is its ability to automate feedback collection with advanced targeting, ensuring you capture feedback at the optimal time. Additionally, it integrates seamlessly with popular tools like HubSpot and Salesforce, enriching your data with valuable customer feedback. Its features, such as the ability to capture responses from partially completed surveys, ensure continuous and valuable insights, aligning perfectly with its USP of gathering customer insights.
Standout features & integrations:
Features include an intuitive drag-and-drop survey creator that lets you customize surveys quickly. You can automate feedback collection with recurring surveys and advanced targeting to capture insights at the optimal moments. Survicate also supports embedding the first question of a survey in email previews to boost engagement.
Integrations include HubSpot, Salesforce, Google Analytics, Intercom, Slack, and Mailchimp, allowing you and your team to enrich customer data effortlessly.
Pros and cons
Pros:
- Seamless integrations with HubSpot and other tools
- Real-time analytics and comprehensive reporting tools
- Intuitive interface makes surveys easy to create
Cons:
- Surveys occasionally fail to launch correctly
- Limited customization options for survey questions
New Product Updates from Survicate
Survicate's FullStory Integration for Mobile Apps
Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.
Hotjar is a user analytics tool designed for businesses seeking to understand user behavior and improve user experiences. Its primary users are digital marketers and UX designers who utilize its features like heatmaps, session recordings, and user feedback tools to make informed decisions and enhance website performance.
Ritika Dubash, CEO & Founder, HowToDigital, shared examples of how Hotjar helped their team identify UX gaps and act on their findings. “Scroll and click heatmaps (desktop vs. mobile) showed that our key CTAs and trust badges were below the fold on mobile. Moving them up led to a noticeable lift in CTR and add-to-cart for our ecommerce client. Moreover, session recordings helped us identify rage clicks and U turns. In one case, we found a sticky chat bubble covering a “Continue” button and fixing it improved checkout progression right away.”
Why I picked Hotjar: Hotjar effectively combines tools like heatmaps and session recordings to visualize user interactions, providing insights into user behavior. Its feedback and survey features allow you to gather real-time user opinions and create AI-assisted surveys, making it stand out among customer feedback solutions. This integration of behavioral analytics with direct user feedback offers a comprehensive view of user motivations, aiding in targeted improvements. You can quickly identify user issues and gather actionable insights, making it a valuable tool for enhancing user experiences.
Standout features & integrations:
Features include heatmaps that show user interactions, session recordings with console tracking for JavaScript errors, and feedback tools that capture real-time user opinions. You can also conduct user interviews with scheduling and transcription support, which helps in gathering qualitative insights.
Integrations include platforms like Google Analytics, Slack, Shopify, WordPress, and more, allowing for streamlined workflows and enhanced data analysis.
Pros and cons
Pros:
- Intuitive dashboard accessible for non-technical teams
- Heatmaps and session recordings provide insights
- Easy setup and installation for websites
Cons:
- Session recording can slow page load
- Complex setup process for some users
Intercom is a customer communication platform designed for businesses looking to connect with customers through messaging. Its main user base includes sales, marketing, and support teams who utilize the tool for live chat, customer feedback, and engagement. The tool primarily aids in improving customer relationships by facilitating real-time communication and gathering actionable insights through feedback.
Why I picked Intercom: It combines business messaging with integrated feedback tools. This integration allows your team to engage with customers and gather their feedback without switching platforms. Features like in-app messaging and custom bots help in real-time customer engagement. Additionally, Intercom's feedback system enables you to track customer satisfaction and make informed decisions.
Standout features & integrations:
Features include automation of chat responses to ensure customer queries are handled promptly. You can also use Intercom's targeted messaging to send personalized messages based on user behavior. In my experience, the tool's feedback collection is seamless, providing insights that help refine customer service strategies.
Integrations include Salesforce, Slack, Shopify, HubSpot, Stripe, Zendesk, Google Analytics, Marketo, Mailchimp, and Facebook.
Pros and cons
Pros:
- Easy-to-use features enhance customer support workflows
- Helpful AI enhances customer service interactions
- Clean UI/UX and conversations synced efficiently
Cons:
- Slow issue resolution and inconsistent support
- Lacks marketing attribution and Salesforce integration
Qualaroo is a customer feedback software designed to help businesses gather valuable insights through customizable surveys. It's a tool that allows you to understand your customers' needs and improve their experience by collecting real-time feedback.
Why I Picked Qualaroo: I picked Qualaroo because of its advanced targeting options, which let you reach specific audiences based on custom properties. This means you can ask targeted questions to the right people at the right time, ensuring you gather the most relevant feedback. Additionally, its AI-powered sentiment analysis helps you understand the emotions behind customer responses, giving you deeper insights into their experiences.
Another reason I chose Qualaroo is its mobile in-app nudges, which allow you to collect feedback directly from mobile users. This feature ensures that you're not missing out on insights from a significant portion of your audience. Plus, the platform's analytics, powered by IBM Watson, provide instant insights and advanced reporting capabilities, helping you make data-driven decisions quickly.
Standout Features & Integrations:
Features include question branching, which allows you to create dynamic surveys that adapt based on user responses, providing a more personalized experience. The platform also supports feedback collection across multiple digital environments, such as websites, mobile apps, and prototypes, ensuring you can reach your audience wherever they are. Additionally, Qualaroo offers behavior-based triggers, enabling you to engage with users based on their actions, further enhancing the relevance of your surveys.
Integrations include Salesforce, Tableau, Intercom, Zapier, Slack, Mailchimp, Hubspot, Marketo, Eloqua, KISSmetrics, Google Analytics, and FullStory.
Pros and cons
Pros:
- Easy survey creation with templates and languages.
- AI-powered sentiment analysis yields deeper insights.
- Advanced targeting reaches specific audiences effectively.
Cons:
- Steep learning curve for first-time users.
- Limited export formats and no bulk actions.
Gainsight is a customer success software platform designed for customer success teams, product managers, and analytics professionals. It provides real-time insights and in-app engagements to improve customer engagement and retention.
Why I picked Gainsight: Gainsight excels in delivering product usage analytics and comprehensive feedback reports. It offers real-time insights that help you understand customer behavior, and in-app engagements that allow you to interact with users directly. The platform's self-service options empower your team to tailor the customer experience. Gainsight's emphasis on integrating customer success with product experience ensures that you can drive sustainable growth.
Standout features & integrations:
Features include real-time insights that allow your team to quickly identify trends and opportunities for improvement. In-app engagements enable direct interaction with users, giving you the tools to address issues promptly. Self-service options help you empower customers by providing them with the resources they need to succeed.
Integrations include Salesforce, Zendesk, HubSpot, Slack, Marketo, Microsoft Dynamics, Google Analytics, Tableau, Adobe Analytics, and Intercom.
Pros and cons
Pros:
- Powerful health scoring and segmentation tools
- Deep Salesforce integration for customer data
- Easy to use and customizable
Cons:
- Clunky interface requiring too many clicks
- Steep learning curve and complex configuration
Pendo is a product experience platform designed primarily for product managers, customer success teams, and marketing professionals. It helps these teams capture product usage data, gather user feedback, and provide in-app guidance, all critical for understanding and improving user experiences.
Why I picked Pendo: Pendo excels in offering a comprehensive suite of tools for capturing and analyzing user feedback, which is vital for understanding customer needs. Its feedback feature allows you to collect and prioritize user suggestions, helping your team focus on what matters most. The in-app messaging and guides ensure you engage users right within your product, enhancing their journey. Unlike many other solutions, Pendo integrates feedback directly into product development workflows, making it a natural fit for teams focused on improving customer satisfaction.
Standout features & integrations:
Features include tools for capturing in-app feedback, session replay, and NPS surveys, which provide you with a clear picture of user experiences. You can also use Pendo for creating personalized user journeys, ensuring that every customer interaction is meaningful. The platform supports digital adoption by providing in-app guides that help users navigate your product effortlessly.
Integrations include Salesforce, Slack, HubSpot, Google Analytics, Zendesk, Segment, Microsoft Teams, Marketo, Intercom, and Jira.
Pros and cons
Pros:
- Outstanding support team ensures smooth onboarding
- Automation streamlines requests and follow-up workflows
- Intuitive interface simplifies review management tasks
Cons:
- Limited customization options for outreach emails
- Some features and UI feel clumsy
Usersnap is a user feedback platform designed to enhance product management by capturing and organizing customer insights. It provides tools for visual feedback and micro surveys, helping teams gather valuable feedback for product development.
Why I Picked Usersnap: I picked Usersnap because it offers powerful visual feedback tools that allow your team to capture screenshots and annotate them directly, making it easy to understand user issues and requests. This feature ensures that you receive precise feedback from users, which can significantly improve your product's user experience. Additionally, Usersnap's AI-assisted trend analysis helps you to identify recurring themes in feedback, enabling you to make informed decisions based on user trends.
Furthermore, Usersnap's micro surveys, including CSAT and NPS, are excellent for gathering targeted feedback from specific user segments. These surveys can be embedded directly into your product, allowing you to collect feedback at the moment when users are most engaged. With these features, Usersnap not only helps in collecting feedback but also in understanding and prioritizing user needs.
Standout Features & Integrations
Features include context enrichment with auto-attached data, which provides additional information about user feedback to help you understand the context better. Usersnap also offers targeting and segmentation capabilities, allowing you to focus on specific user groups for more relevant feedback. Additionally, the customer portal feature lets you manage and respond to user feedback efficiently, ensuring that your users feel heard and valued.
Integrations include Jira Cloud, Jira Server, Slack, Microsoft Teams, Asana, Azure DevOps, GitHub, GitLab, Trello, Zendesk, Zapier, and Teamwork.
Pros and cons
Pros:
- Visual feedback aids bug tracking
- Seamless integration with project tools
- Easy to set up and use
Cons:
- Custom fields sometimes missing options
- File uploads sometimes slow or lagging
Lumoa is a customer feedback software that helps businesses make sense of customer sentiments. By using Generative AI, it turns various feedback sources into real-time, actionable insights, allowing you to understand and improve customer experiences.
Why I Picked Lumoa: I picked Lumoa because of its ability to consolidate feedback from multiple sources like surveys and reviews. This means you can easily gather insights from a wide range of customer interactions, helping you to make informed decisions. Another notable feature is its real-time analysis, which allows your team to respond to customer feedback as it happens, improving your ability to address issues quickly.
Lumoa also facilitates collaboration among team members by enabling you to track actions and set alerts based on customer feedback. This makes it easier for your team to work together to improve customer satisfaction scores. The platform's focus on transforming customer feedback into actionable insights ensures that customer experience remains a central focus in your decision-making processes.
Standout Features & Integrations
Features include the ability to analyze communications from email and chat platforms, which helps you extract valuable insights from customer interactions. Lumoa also connects with data and reporting tools, allowing you to incorporate customer insights into broader reporting dashboards. Additionally, it pulls in reviews from various sources, helping you identify key issues and trends to better understand your customers' needs.
Integrations include Netigate, Qualtrics, SurveyMonkey, Zendesk, Freshdesk, Intercom, Salesforce, Hubspot, Microsoft Dynamics, Gmail, WhatsApp, and Power BI.
Pros and cons
Pros:
- Responsive to customer ideas and suggestions
- GPT summaries provide quick sentiment overviews
- Great at collecting and analyzing feedback
Cons:
- Limited resources lead to slower updates
- Support quality varies between representatives
GatherUp is a customer feedback software tailored for digital marketing agencies and local businesses. It provides tools for managing reviews, analyzing customer feedback, and enhancing customer experience.
Why I picked GatherUp: You can leverage GatherUp to listen to and engage with your customers effectively. Its unique ability to automate review responses and conduct NPS surveys helps differentiate it from other feedback solutions. By focusing on managing reviews across multiple sites, GatherUp enhances your local SEO. In my experience, its SMS capabilities further improve communication with your customers.
Standout features & integrations:
Features include automated review responses that allow your team to efficiently address customer feedback. Performance reporting gives you insights into how your business is perceived. NPS surveys offer a clear measure of customer loyalty.
Integrations include Google, Facebook, TripAdvisor, Yelp, Trustpilot, QuickBooks, Shopify, WooCommerce, Salesforce, and Mailchimp.
Pros and cons
Pros:
- Automated review requests and follow-up workflows
- Highly customizable review requests and follow-ups
- Simple, user-friendly and intuitive interface design
Cons:
- Platform not fully customizable or cluttered
- Customer support can be slow
skNicely is a customer feedback software designed to help businesses measure customer satisfaction and motivate frontline teams. It's primarily used by service businesses looking to enhance their customer experience and improve their bottom line. The software automates customer feedback collection and provides actionable insights to foster loyalty.
Why I picked AskNicely: This tool differentiates itself by offering robust integration capabilities with third-party platforms, which is crucial for businesses that rely heavily on external review sites. It features customizable surveys that can be sent via email, web, or SMS, allowing you to gather feedback in ways that suit your customers best. Automation of response workflows ensures timely follow-ups, helping your team maintain high engagement levels. Additionally, its capacity to track Net Promoter Score (NPS) across different products and segments provides a comprehensive view of customer satisfaction.
Standout features & integrations:
Features include customizable survey distribution via various channels like email and SMS, enabling you to reach your customers where they are. The software also offers real-time leaderboards and text analytics, which help you analyze feedback efficiently. Automated workflows ensure that your team can act on feedback without delay, enhancing your customer service capabilities.
Integrations include Salesforce, Slack, Hubspot, Intercom, Marketing Cloud, Dynamics, and more, providing seamless connectivity between your customer feedback system and other crucial business tools.
Pros and cons
Pros:
- Easy interface lets teams act quickly on feedback
- NPS insights feed into review tools
- Connects feedback to review platforms seamlessly
Cons:
- Technical integrations sometimes require specialist support
- Reporting and customization feel limited for power users
InputKit is a customer feedback and experience management software designed to help businesses gather and analyze customer feedback efficiently. It is mainly used by customer service teams to improve service quality and customer satisfaction. InputKit offers automated surveys that provide actionable insights directly related to enhancing customer service.
Why I picked InputKit: InputKit excels in providing automated surveys that are specifically tailored for customer service feedback. The software differentiates itself by focusing on real-time feedback collection and analysis, allowing your team to quickly respond to customer needs. Its user-friendly interface and intuitive dashboard make it easy for your team to understand customer sentiments. You can also customize surveys to align with your brand, ensuring that the feedback process reflects your company’s identity.
Standout features & integrations:
Features include real-time feedback collection which allows you to promptly address customer issues. You can customize surveys to fit your brand, ensuring consistency in customer interactions. The intuitive dashboard provides a clear view of customer satisfaction trends, helping your team make informed decisions.
Integrations include popular native integrations such as Salesforce, Zendesk, HubSpot, Google Analytics, Microsoft Teams, Slack, Mailchimp, SurveyMonkey, Twilio, and Shopify.
Pros and cons
Pros:
- Integrates review-generation and feedback modules in one platform
- Feedback flows send surveys right after customer interaction
- Automates distribution of post-service surveys without manual work
Cons:
- Setup of automated workflows takes initial configuration effort
- Reporting depth and custom-analytics still limited versus larger tools
ReviewFlowz is a review and testimonial generation software primarily aimed at businesses seeking to enhance their customer feedback collection. Its key functions include generating reviews through surveys and monitoring reviews across multiple platforms.
Why I picked ReviewFlowz: It excels in generating reviews by offering over 1000 incentives for reviewers, which sets it apart from other solutions. You'll find the review monitoring feature particularly useful, as it aggregates top reviews from different platforms. The software's customizable widgets let you showcase these reviews in multiple languages, enhancing your global reach. Moreover, integration with Slack facilitates seamless feedback analysis, making it a comprehensive tool for review management.
Standout features & integrations:
Features include dynamic widgets that let you showcase top reviews from various platforms, enhancing your ability to present customer feedback effectively. You can use the software's survey tools to boost review collection rates and reward your reviewers with incentives. Additionally, ReviewFlowz offers a review link generator and CSV export functionality, providing useful resources for managing your reviews.
Integrations include Slack, Google My Business, Trustpilot, Yelp, Facebook, Amazon, Shopify, WooCommerce, and Google Analytics.
Pros and cons
Pros:
- Responsive customer support resolves issues quickly
- Detailed reporting streamlines review management tasks
- Seamless Slack integration enhances feedback visibility
Cons:
- Occasional setup bugs with review feeds
- Cannot reply to Glassdoor reviews via Slack
Canny is a customer feedback management tool designed for product teams. Its main user base includes product managers and customer success teams. The tool helps in collecting, organizing, and managing feedback and feature requests to make data-driven decisions.
Why I picked Canny: It provides a streamlined way to gather and prioritize customer feedback. With Canny, you can create public boards where your users can submit and vote on feedback, making it transparent and easy to identify what matters most to your audience. Canny allows you to track the status of feature requests and keep your users updated, which enhances engagement and trust. Additionally, its ability to integrate feedback directly into your product strategy is a key differentiator.
Standout features & integrations:
Features include a public feedback board where users can post and vote on ideas, making it easy for your team to see what's most requested. You can track feature requests through a customizable roadmap, providing transparency to both your team and your users. Canny also offers a changelog feature that lets you update users on new features, keeping them informed and engaged.
Integrations include Jira, Slack, Intercom, Salesforce, HubSpot, Zapier, Segment, and GitHub, and Trello.
Pros and cons
Pros:
- Extremely responsive support team and dedicated founders
- Changelog feature clearly shows product progress updates
- Clean, intuitive interface for submitting feedback
Cons:
- Lacks global search feature for feedback
- No dark mode; widget clashes with interface
Weitere Kundenfeedback-Software
Hier sind noch ein paar weitere empfehlenswerte Optionen, die es zwar nicht in meine Top 20 der besten Kundenfeedback-Software geschafft haben, aber trotzdem einen Blick wert sind:
- LiveAgent
For turning feedback into tickets
- PathPro
For a feature voting system
- GetFeedback
Customer feedback for NPS surveys
- Listen360
Easy-to-use real-time feedback platform
- Idiomatic
Customer intelligence platform with AI
- Customer Radar
Tool for generating feedback and customer reviews
- Trustmary
Tool for turning feedback into testimonials
- Frill
Customer feedback with free version for small websites
- Affiniv
Collect NPS and feedback on multiple channels
Verwandte Kundenfeedback-Software
Wenn Sie hier noch nicht fündig geworden sind, schauen Sie sich diese verwandten Kundenfeedback-Software-Lösungen an, die wir ebenfalls getestet und bewertet haben.
- Kundenservice-Software
- Help-Desk-Software
- Callcenter-Software
- Kunden-Messaging-Plattform
- Digitale Experience-Plattform
- Sentiment-Analyse-Tools
Was ist Kundenfeedback-Software?
Kundenfeedback-Software ist eine Plattform, die Feedback an verschiedenen Touchpoints sammelt, verwaltet und analysiert. Sie hilft Unternehmen, Erkenntnisse zu gewinnen, um Produkte, Services und Erlebnisse zu verbessern.
Auswahlkriterien für Kundenfeedback-Software
Die Auswahl der passenden Kundenfeedback-Software erfordert eine detaillierte Analyse ihrer Funktionen und wie gut sie den eigenen Anforderungen entspricht. So bewerte ich diese Lösungen.
Kernfunktionen: 25 % der Gesamtbewertung
- Feedbacks über mehrere Kanäle (z. B. E-Mail, Web, Mobile) sammeln.
- Feedbacks auswerten und in umsetzbare Erkenntnisse übersetzen.
- Integration mit anderen CX- und CRM-Tools zur Anreicherung von Kundenprofilen.
- Automatisierte Erfassung und Analyse von Feedback.
- Personalisierte Folgeaktionen abhängig vom erhaltenen Feedback.
Besondere Zusatzfunktionen: 25 % der Gesamtbewertung
- Erweiterte Analytics-Funktionen, wie prädiktive Analysen.
- Video-Feedback oder interaktive Umfragen, um das Engagement zu erhöhen.
- Nahtlose Integration mit einer größeren Bandbreite an Business-Tools, die sonst selten unterstützt werden.
- Anpassbare Feedback-Loops für bestimmte Kundensegmente.
- Einsatz von KI und Machine Learning, um Feedback automatisch zu kategorisieren und zu priorisieren.
Benutzerfreundlichkeit: 10 % der Gesamtbewertung
- Eine übersichtliche und intuitive Oberfläche
- Gutes Gleichgewicht zwischen leistungsstarken Funktionen und einfacher Bedienung
- Drag-and-Drop-Funktionen zur Erstellung von Umfragen und Anpassung von Vorlagen.
Onboarding: 10 % der Gesamtbewertung
- Umfassende Schulungsmaterialien wie Video-Tutorials, Vorlagen und interaktive Produkttouren.
- Persönlicher Support während des Onboardings, z. B. mit Chatbots und Webinaren.
Kundensupport: 10 % der Gesamtbewertung
- Reaktionsschnelles Support-Team, erreichbar über verschiedene Kanäle (z. B. Live-Chat, E-Mail, Telefon).
- Fachkundige Community oder Forum, in dem sich Nutzer austauschen können.
- Proaktive Unterstützung, regelmäßige Updates und Hilfestellung zu neuen Funktionen.
Preis-Leistungs-Verhältnis: 10 % der Gesamtbewertung
- Flexible Preismodelle für Unternehmen jeder Größe.
- Das Feature-Angebot im Verhältnis zum Preis.
- Kostenlose Testphasen oder Freemium-Pläne, mit denen Unternehmen die Software risikofrei testen können.
Kundenbewertungen: 10 % der Gesamtbewertung
- Konstantes positives Feedback zu Bedienbarkeit, Support und Funktionalität.
- Wie das Tool Unternehmen beim Kundenfeedback-Management geholfen hat.
- Gemeldete Nachteile oder Einschränkungen und deren Relevanz für die eigenen Anforderungen.
So wählen Sie Kundenfeedback-Software aus
Lange Funktionslisten und komplexe Preismodelle können schnell überfordern. Damit Sie bei der Auswahl der passenden Software fokussiert bleiben, hier eine Checkliste der wichtigsten Auswahlkriterien:
| Faktor | Worauf achten? |
|---|---|
| Skalierbarkeit | Stellen Sie sicher, dass die Software mit Ihrem Unternehmen wachsen kann. Sie sollte mehr Daten und Nutzer ohne Performance-Einbußen verarbeiten können. |
| Integrationen | Suchen Sie nach Lösungen, die sich nahtlos mit bestehenden Tools wie CRM- oder E-Mail-Systemen verbinden lassen, um Arbeitsabläufe zu optimieren. |
| Anpassbarkeit | Die Software sollte individuelle Anpassungen zulassen, z. B. eigene Feedback-Formulare oder Dashboards für Ihre spezifischen Anforderungen. |
| Benutzerfreundlichkeit | Wählen Sie eine Plattform, die für alle Teammitglieder intuitiv benutzbar ist. Eine zu steile Lernkurve bremst die Einführung und Effektivität. |
| Budget | Beachten Sie nicht nur die Einstiegskosten, sondern auch laufende Kosten. Vermeiden Sie versteckte Gebühren und prüfen Sie die Software auf Wirtschaftlichkeit. |
| Sicherheitsvorkehrungen | Achten Sie auf gute Sicherheitsmaßnahmen zum Schutz sensibler Kundendaten und auf Einhaltung von Vorschriften wie der DSGVO. |
| Reporting-Tools | Stellen Sie sicher, dass die Software umfassende Reporting-Funktionen bietet, die eine effiziente Analyse und eine Ableitung konkreter Maßnahmen ermöglichen. |
| Kundensupport | Setzen Sie auf einen Anbieter mit starkem Support, der Ihr Team bei Einführung und Problemen unterstützt. |
Trends bei Kundenfeedback-Software
Die Entwicklung von Kundenfeedback-Software ist geprägt von mehreren deutlichen Trends, die einen Wandel hin zu interaktiveren, stärker integrierten und aussagekräftigeren Lösungen kennzeichnen.
Hier ein kompakter Überblick über die wichtigsten Trends:
- Ganzheitliche Sammlung und Analyse von Feedback: Umfassende Lösungen, die Rückmeldungen aus vielen Kontaktpunkten sammeln, ermöglichen eine detaillierte und differenzierte Sicht auf die Kundenerfahrungen.
- Verbessertes Engagement und höhere Rücklaufquoten: Es gibt eine klare Tendenz, Feedback-Prozesse ansprechender und interaktiver zu gestalten. Der Einsatz von Konversationsschnittstellen und die Automatisierung der Feedback-Erhebung zu wichtigen Zeitpunkten steigern die Rücklaufquote, da der Prozess intuitiver und weniger aufdringlich für die Kunden wird.
- Priorisierung von Zugänglichkeit und benutzerfreundlichem Design: Indem sichergestellt wird, dass die Tools einfach und für alle Nutzer zugänglich sind, können Unternehmen ihre Reichweite erhöhen und vermeiden, dass wertvolles Feedback durch technische Hürden verloren geht.
- Abnehmende Bedeutung traditioneller Umfragen: Ein Wandel weg von traditionellen, langwierigen Umfragen hin zu dynamischeren und ansprechenderen Feedback-Formularen deutet auf eine veränderte Landschaft hin. Dieser Trend spiegelt ein breiteres Bewusstsein für die Zeitknappheit der Kund*innen wider und dafür, dass Feedback-Prozesse nicht nur effizient, sondern auch in der Lage sein müssen, hochwertige Einblicke zu liefern.
Insgesamt deuten diese Trends auf eine Zukunft hin, in der Kundenfeedback-Mechanismen stärker integriert, reaktionsschneller und benutzerorientierter sind. Diese Entwicklung legt nahe, dass Unternehmen Zugang zu tieferen, umsetzbareren Erkenntnissen erhalten, die es ihnen ermöglichen, stärkere und fundiertere Beziehungen zu ihren Kund*innen aufzubauen.
Funktionen von Kundenfeedback-Software
Achten Sie bei der Auswahl einer Kundenfeedback-Software auf die folgenden Schlüsselfunktionen:
- In-App-Feedback: Erfassen Sie unmittelbare Gedanken von Nutzer*innen, ohne dass diese Ihre Anwendung verlassen müssen. In-App-Feedback dreht sich darum, Echtzeit-Eindrücke und Reaktionen zu sammeln – meist über kurze Umfragen, die nahtlos in Ihrer Software aufpoppen, sodass Sie authentischere und zeitnahe Antworten erhalten.
- Automatisierte Umfragen: Richten Sie Umfragen ein, die automatisch nach bestimmten Interaktionen oder Ereignissen ausgelöst werden. Mit dieser Funktion halten Sie die Feedbackschleife im Autopilot-Modus am Laufen und können frische, unverfälschte Rückmeldungen einholen, solange das Kundenerlebnis noch präsent ist – Nachhaken entfällt.
- Umfrage-Editor-Tools: Erstellen Sie individuelle Umfragen, Quizze und Fragebögen mit intuitiven Drag-and-Drop-Funktionen oder praktischen Vorlagen. Ein starker Umfrage-Builder gibt Ihnen die Flexibilität, genau die Fragen zu stellen, die für Sie relevant sind, und erleichtert so den Prozess für Sie und Ihre Teilnehmer*innen.
- Analytik: Tauchen Sie tief in alle erhobenen Feedbackdaten ein. Mit integrierten Analysetools können Sie Muster erkennen, Kundentrends verstehen und Problemstellen identifizieren, damit Sie Einzelmeinungen in umsetzbare Verbesserungen für Ihr Unternehmen überführen können.
- Segmentierung: Teilen Sie Feedback nach verschiedenen Nutzergruppen auf – z. B. nach Demografie, Kaufhistorie oder Engagement. Segmentierung zeigt Ihnen, was bestimmte Zielgruppen sagen, damit Sie Ihre Reaktionen personalisieren und Ihr Produkt oder Ihre Dienstleistung für maximalen Effekt anpassen können.
- Workflows: Automatisieren Sie den Umgang mit eingehendem Feedback – vom Routing bis zu Folgeaktionen. Mit Workflows stellen Sie sicher, dass jedes Feedback die passende Aufmerksamkeit erhält: Aufgaben werden zugewiesen, Benachrichtigungen ausgelöst oder sogar automatisch Dankeschöns verschickt – nichts geht verloren.
- Feature Requests: Vorschläge für neue Funktionen oder Erweiterungen nachverfolgen, priorisieren und organisieren. Mit dieser Funktion wird Ihr Kundenfeedback zur direkten Innovationsquelle und hilft Ihnen, Ihre Entwicklungsressourcen auf die Updates zu konzentrieren, die Ihre Nutzer*innen wirklich wünschen.
- Formular-Builder: Erstellen Sie flexible, individuelle Feedback-Formulare, die auf verschiedene Punkte in der Nutzerreise zugeschnitten sind. Ein Formular-Builder ermöglicht es, gezielte Fragen zu stellen – etwa zur Zufriedenheit nach dem Kauf oder zum Eindruck nach Support-Kontakt.
- Stimmungsanalyse: Verstehen Sie automatisch die emotionale Tonlage Ihrer Kundenrückmeldungen. Die Sentiment-Analyse zeigt, ob Ihre Nutzer*innen frustriert, begeistert oder irgendwo dazwischen sind und schärft so Ihr Gefühl dafür, wo Sie Ihre Strategie verstärken oder anpassen sollten.
Vorteile von Kundenfeedback-Software
Mit Kundenfeedback-Software können Unternehmen direkt am Puls ihrer Kundschaft sein und wertvolle Einsichten gewinnen, die Produktentwicklung, Serviceverbesserungen und Customer-Experience-Strategien steuern. Hier sind fünf Hauptvorteile von Kundenfeedback-Software:
- Einblicke in Kundenbedürfnisse und -präferenzen: Ermöglicht die passgenaue Anpassung von Produkten und Dienstleistungen. Dieser direkte Feedbackkanal zeigt, was Nutzer*innen wirklich wollen, sodass Unternehmen ihre Angebote verfeinern und optimal an den Marktbedarf anpassen können.
- Identifikation von Verbesserungsmöglichkeiten: Deckt spezifische Herausforderungen in der Customer Experience auf. Die systematische Analyse von Kundenfeedback erlaubt es, Probleme rasch zu erkennen und zu beheben, was die Gesamtqualität der angebotenen Leistungen steigert.
- Datenbasierte Entscheidungsfindung: Stützt strategische Entscheidungen auf fundierte Fakten. Kundenfeedback liefert eine solide Datenbasis und hilft, Vermutungen zu überwinden und Entscheidungen gezielt an realen Nutzererfahrungen und Präferenzen auszurichten.
- Höhere Kundenzufriedenheit und -loyalität: Stärkt die Bindung zur Kundschaft. Die Umsetzung von Feedback zeigt den Kund*innen, dass ihre Meinungen geschätzt werden – das fördert ein Zugehörigkeitsgefühl und die Loyalität, was wiederum zu höherer Kundenbindung und positiver Mundpropaganda führen kann.
- Wettbewerbsfähigkeit erhalten: Stellt Relevanz in einem dynamischen Markt sicher. Regelmäßiges Feedback unterstützt Unternehmen dabei, mit Kundenerwartungen und Trends Schritt zu halten, sich schnell anzupassen und so einen Wettbewerbsvorsprung zu bewahren.
Kosten und Preise für Kundenfeedback-Software
Egal ob Sie ein kleines Startup oder ein großes Unternehmen betreiben, der Markt bietet eine breite Auswahl an Kundenfeedback-Software – jeweils mit eigenen Funktionen, Möglichkeiten und Preisvarianten. Solche Lösungen reichen von einfachen Umfragetools bis hin zu umfassenden Feedback-Management-Plattformen und decken unterschiedliche Unternehmensbedürfnisse und Budgets ab.
Gerade für diejenigen, die wenig oder keine Erfahrung mit solchen Tools haben, ist es wichtig, die verschiedenen Tarifoptionen und Preise zu verstehen, um das passende Werkzeug auszuwählen.
| Tarifart | Durchschnittspreis | Gängige Funktionen |
|---|---|---|
| Free | $0 | Basis-Umfragen, begrenzte Antworten, E-Mail-Support, Basis-Analytik |
| Basic | $10 - $50/Monat | Erweiterte Umfrageoptionen, unbegrenzte Antworten, E-Mail- und Chat-Support, Basis-Analytik, individuelles Branding |
| Professional | $50 - $200/Monat | Umfassende Feedback-Tools, erweiterte Analysen, Multi-User-Zugriff, Integration mit CRM-Systemen, Premium-Support |
| Enterprise | $200+/Monat | Individuell anpassbare Feedbackkanäle, vollständige Analysesuite, persönlicher Account-Manager, individuelle Integrationen, 24/7-Support |
Beim Vergleich von Kundenfeedback-Software sollten Sie sowohl Ihre aktuellen als auch zukünftigen Anforderungen sowie Ihr Budget berücksichtigen. Starten Sie mit einem Tarif, der heute die wichtigsten Funktionen bietet – mit der Option zum Upgrade, wenn Ihr Unternehmen wächst und Ihre Anforderungen komplexer werden.
Kundenfeedback-Software FAQs
Hier sind einige Fragen, die ich beim Schreiben über Tools zur Messung der Kundenerfahrung ansprechen wollte.
Welche Feedback-Arten kann eine Kundenfeedback-Software erfassen?
Kundenfeedback-Software kann verschiedene Eingabetypen wie Umfragen, NPS, CSAT, offene Kommentare, Produktvorschläge und In-App-Bewertungen erfassen. Sie können Feedback über E-Mail, SMS, Website-Pop-ups und eingebettete Widgets sammeln. Einige Plattformen erfassen auch Sprachfeedback oder analysieren Kundenservice-Interaktionen und helfen Ihnen, die Erfahrung an wichtigen Kontaktpunkten nachzuvollziehen. Wählen Sie Tools, die flexible Formate bieten, damit Sie die Feedback-Kanäle optimal auf die Customer Journey abstimmen.
Wie erstelle ich ein Kundenfeedback-System?
Beginnen Sie damit, die Pain Points in der Customer Journey zu identifizieren, die Sie messen möchten. Wählen Sie eine Software, die mehrere Feedback-Kanäle unterstützt und sich in Ihre Kernsysteme integrieren lässt. Setzen Sie klare Ziele – etwa die Verfolgung von NPS oder das Identifizieren von Support-Problemen. Nutzen Sie Vorlagen oder Automatisierung für die Planung der Ausspielung. Die meisten Plattformen erlauben es, Umfragen nach dem Kauf, nach Supportkontakten oder an anderen Meilensteinen automatisiert zu versenden. Überprüfen Sie die Ergebnisse regelmäßig und passen Sie Ihr System an sich ändernde Geschäftsanforderungen an.
Wie geht diese Kundenfeedback-Software mit Datenschutz und DSGVO um?
Die meisten führenden Tools sind DSGVO-konform und bieten Einstellungen für Datenspeicherung, Einwilligungsmanagement und Benutzerzugriff. Achten Sie auf Plattformen mit Audit Trails, Anonymisierungsoptionen und sicherer Datenspeicherung in Ihrer Region. Prüfen Sie stets die Datenschutzerklärung und Einstellungen des Anbieters, um Unternehmensanforderungen und Kundenerwartungen zu erfüllen.
Kann Kundenfeedback-Software dabei helfen, Kunden-Trends über die Zeit zu identifizieren?
Ja, Kundenfeedback-Software kann Antworten im Zeitverlauf analysieren und so Muster und Veränderungen bei Stimmungen, NPS oder Zufriedenheitswerten aufzeigen. Die meisten Tools bieten Dashboards und Trendberichte, mit denen Sie Ergebnisse nach Zeitraum, Team oder Produkt filtern können. CX-Verantwortliche erkennen so langfristige Veränderungen und können aufkommende Probleme proaktiv angehen oder positive Entwicklungen gezielt nutzen.
Wie kann ich Folgeaktionen auf Kundenfeedback automatisieren?
In den meisten Plattformen können Sie Regeln erstellen, um automatische Benachrichtigungen auszulösen, negatives Feedback an den Support weiterzuleiten oder nach einer Rückmeldung Dankes-E-Mails zu verschicken. Die Integration mit CRM- oder Workflow-Tools ermöglicht die Zuweisung von Aufgaben oder das Eskalieren dringender Anliegen. Automatisierung stellt sicher, dass kein Feedback untergeht, und sorgt für Nachverfolgbarkeit, ohne manuellen Aufwand.
Welche Integrationen sollte ich bei der Kundenfeedback-Software suchen?
Setzen Sie auf Integrationen mit Ihrem CRM (wie Salesforce oder HubSpot), Helpdesk (Zendesk, Intercom) und Kommunikationsplattformen (Slack, Teams). Auch Anbindungen an E-Mail-Marketing- und Analyse-Tools sind wertvoll. Nahtlose Integrationen erlauben es, Kundenwissen zu zentralisieren, die Feedback-Erfassung zu automatisieren und Befunde schneller umzusetzen.
Wie erhöhe ich die Rücklaufquoten bei Feedback-Anfragen?
Halten Sie Umfragen kurz und relevant. Personalisieren Sie Einladungen und erklären Sie, wie das Feedback genutzt wird. Bitten Sie direkt nach bedeutenden Interaktionen – etwa nach Supportanfragen oder Produktlieferung – um Feedback. Manche Tools ermöglichen Erinnerungen oder Anreize, aber achten Sie immer darauf, Häufigkeit und Wert zu balancieren, um Umfragemüdigkeit zu vermeiden.
Welche Fehler sollte ich beim Einsatz von Kundenfeedback-Software vermeiden?
Sammeln Sie kein Feedback ohne klaren Plan zu dessen Umsetzung – Kund*innen merken schnell, wenn ihr Input wirkungslos verpufft. Überfordern Sie die Kund*innen nicht mit zu vielen Anfragen und setzen Sie nicht nur auf einen Umfragetyp. Wenn Sie wichtige interne Teams nicht einbinden, kann die Einführung scheitern. Testen Sie den Prozess vor dem Live-Gang im kleinen Kreis, um Workflow-Probleme frühzeitig zu erkennen.
Was halten Sie von dieser Liste?
Bis zu 74 % der Kunden wechseln zu einem Mitbewerber, wenn Ihr Kaufprozess für sie zu kompliziert ist. Das Sammeln von Feedback ist der beste Weg, um die Informationen zu erhalten, die Sie benötigen, um erstklassige CX-Produkte zu entwickeln. Hier kommt Kundenfeedback-Software ins Spiel. Diese Liste enthält einige der besten Optionen, um dieses Feedback zu sammeln.
Einige der Tools sind ausschließlich dieser einen Aufgabe gewidmet, während andere komplexere Funktionen bieten. Wählen Sie das passende Tool, indem Sie Ihre Anforderungen bedenken und anschließend einige der Tools ausprobieren, die diese Funktionalität bieten.
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