20 Customer Success Software Shortlist
Here's my pick of the 20 best software from the 39 tools reviewed.
Customer Success Software hilft Ihrem Team, Accounts proaktiv zu verwalten, Churn zu reduzieren und Wachstumspotenziale zu identifizieren. Wenn Sie mit fragmentierten Daten, inkonsistenter Einarbeitung, reaktiver Kundenbetreuung oder begrenzter Transparenz in Bezug auf Risiken und Renewal-Potenzial von Accounts zu kämpfen haben, kann die richtige Customer Success Software die meisten dieser Probleme lösen.
In diesem Artikel stelle ich die besten auf dem Markt verfügbaren Customer Success Softwares vor, die Ihnen helfen können, Ihre Kundenbindungsmaßnahmen zu skalieren und die Kundenzufriedenheit zu steigern.
Warum Sie unseren Bewertungen vertrauen können
Wir testen und bewerten Customer Success Software seit 2021. Als CX-Profis wissen wir selbst, wie kritisch und gleichzeitig schwierig es ist, die richtige Entscheidung bei der Auswahl von Software zu treffen.
Wir investieren viel Zeit in gründliche Recherche, um unserem Publikum bessere Software-Kaufentscheidungen zu ermöglichen. Wir haben über 2.000 Tools für verschiedene Customer-Experience-Anwendungsfälle getestet und mehr als 1.000 ausführliche Software-Bewertungen verfasst. Erfahren Sie, wie wir transparent bleiben & unsere Bewertungsmethodik für Software.
Table of Contents
The Best Customer Success Software Solutions Summary Table
Hier ist ein Vergleich meiner Top 20 Favoriten im Überblick:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for delivering enhanced customer experiences | Free plan available | From $25/user/month (billed annually) | Website | |
| 2 | Best for tracking customer health scores | Free demo available | Pricing upon request | Website | |
| 3 | Best for AI-driven sentiment insights | Free trial available | From $19/month | Website | |
| 4 | Best for AI-powered customer support | 14-day free trial + free plan available | From $19/user/month (billed annually) | Website | |
| 5 | Best for multi-touchpoint customer surveys | 10-day free trial + free plan available | From $25/month (billed annually) | Website | |
| 6 | Best for collecting detailed customer onboarding feedback | Free trial available | From $96/month (billed annually) | Website | |
| 7 | Best for managing customer communication | 14-day free trial | From $25/user/month (billed annually, minimum 10 seats) | Website | |
| 8 | Best for its customer behavior analysis | 7-day free trial + free plan available | From $25/user/month | Website | |
| 9 | Best for collaborative customer communication | 30-day free trial | From $14/user/month (billed annually) | Website | |
| 10 | Best for unified customer interactions | 14-day free trial | From $49/user/month | Website | |
| 11 | Best for AI customer response suggestions | Free trial available | From $25/seat/month (billed annually) | Website | |
| 12 | Best for client-facing workspaces | Free plan available | From $350/month | Website | |
| 13 | Best for managing customer churn risks | Free demo available | Pricing upon request | Website | |
| 14 | Best for creating how-to videos with AI | Free plan available | From $25/user/month (billed annually) | Website | |
| 15 | Best multichannel customer success software | Free Demo | Pricing upon request | Website | |
| 16 | Best for customer & client onboarding | Free demo available | Pricing upon request | Website | |
| 17 | Best customer success software for SMS & text marketing | Free demo available | Pricing upon request | Website | |
| 18 | Best customer success software for upselling & retention | Free Demo | From $15/user/month | Website | |
| 19 | Best customer success software for customer education | Free demo available | Pricing Upon Request | Website | |
| 20 | Best for personalized customer journey orchestration | Free demo available | From $15/user/month (billed annually) | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Best Customer Success Software Reviews
Hier finden Sie eine kurze Beschreibung jeder Customer Success App, um die wichtigsten Anwendungsfälle, nennenswerte Funktionen und Screenshots zur Veranschaulichung der Benutzeroberfläche zu zeigen.
Hiver is a modern AI-powered customer service platform aimed at enhancing customer success. It helps teams manage all customer conversations across email, live chat, WhatsApp, voice, SMS, and social media from one unified, email-like interface.
Why I Picked Hiver: I chose Hiver because even though it has a strong feature set (shared inbox, knowledge base, automations, live chat, smooth internal collaboration), it still has a very simple, easy-to-use interface. It rejects the tradeoff that robust, feature-rich tools are also complex and clunky to use. Given that its interface is familiar to most of us, there isn’t much of a learning curve to the tool. You don’t need extensive training to get started. Setting up the tool and hitting the ground running takes a few minutes.
Hiver Standout Features & Integrations
Features include Hiver AI, which embeds AI capabilities across all touchpoints of the customer support journey. For example, the AI Copilot helps agents respond to customers through contextual answers, reply drafts, tone adjustments, and more, while the AI Agents help you set up autonomous workflows to handle FAQs, follow-ups, and other actions. It also has AI Insights that use conversations to forecast issues and risks.
Integrations include Aircall, Asana, Jira, Okta, QuickBooks, Salesforce, Slack, WhatsApp, and Zapier and 100+ other platforms.
Pros and cons
Pros:
- Strong internal collaboration features
- Customer support from real humans available 24/7 via chat or email, across all plans (including free one)
- AI-features embedded at all stages of customer support journey
Cons:
- Mobile experience isn’t as strong as the desktop one
- Compared to some other platforms, Hiver offers fewer third party integrations
New Product Updates from Hiver
Hiver Release: Shared Drafts, AI Tasks & More
Hiver's release brings Shared Drafts, AI Tasks for workflow automation, AI-drafted reply refinement with your Knowledge Base, customizable Ask AI tone and style, nested Knowledge Base categories, and enhanced note searching—helping your team collaborate and find answers faster. Visit Hiver’s website for more details.
Velaris is an AI-powered platform designed to support Customer Success (CS) teams in understanding customer needs, automating workflows, and enhancing collaboration. It centralizes customer information from various systems into a single, intuitive 360-degree view, regardless of the complexity of your segments.
Why I Picked Velaris: With AI-driven insights, you can quickly understand your customers' needs and behaviors. Velaris lets your team monitor customer health scores and sentiment analysis in real time, so you can address issues before they become bigger problems. This proactive approach helps keep your customers happy and loyal. Plus, with customizable success plans, you can tailor strategies for different customer segments, delivering personalized experiences that really connect with each client.
The customer portal feature supports in-app collaboration, allowing your team and your clients to work together on projects and tasks. This can improve communication and help you better understand what your customers need.
Velaris Standout Features & Integrations
Features include AI-driven sentiment analysis that helps you understand customer emotions, 360-degree customer data views, and automation of daily workflows. The platform's project management tools streamline task assignments, while its customer portal enhances collaboration across teams.
Integrations include HubSpot, Salesforce, Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, and Jira.
Pros and cons
Pros:
- Automation workflows reduce manual tracking and outreach
- Dynamic health scoring adapts to lifecycle changes
- Centralized view combines usage, sentiment, and engagement
Cons:
- Fewer integrations available
- Smaller orgs may underuse the platform’s full scope
SurveySparrow is a comprehensive voice of customer (VOC) platform aimed at improving customer experiences through its advanced survey and feedback collection tools. It features AI-driven insights, conversational surveys, and multi-channel feedback options, enabling businesses to connect with customers through various platforms.
Why I Picked SurveySparrow: I like that it includes conversational surveys designed to boost response rates through engaging formats and supports omnichannel feedback collection via email, social media, and QR codes. Additionally, with ticket management, the software allows you to convert survey responses into actionable tickets for timely issue resolution.
SurveySparrow also offers AI insights, powered by Cognivue. This feature digs deep into large sets of data to pull out actionable insights. It's especially useful when you have tons of feedback from surveys and online reviews and need to make sense of it quickly. With AI insights, you get a clearer picture of customer sentiments and trends, which aids in crafting strategies that are customer-focused.
SurveySparrow Standout Features & Integrations
Features include survey customization options that let you tailor questions to fit your audience. You can utilize automated workflows to streamline the feedback collection process. The tool provides deep analytics, giving you valuable insights into customer sentiments and operational efficiency.
Integrations include Gmail, Google Sheets, Slack, Microsoft Teams, Salesforce, HubSpot, Zendesk, Jira Software Cloud, NetSuite, Pipedrive, QuickBooks Online, and Mailchimp.
Pros and cons
Pros:
- Ideal for tracking satisfaction across CX programs
- AI analyzes text feedback for tone and emotion
- Conversational surveys increase response and engagement rates
Cons:
- Limited depth in custom analytics and reporting
- Complex logic setup can challenge non-technical users
New Product Updates from SurveySparrow
SurveySparrow's Enhancements to Survey Flows
SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.
Freshdesk (a product of Freshworks Inc.) is a customer service platform designed to help teams manage customer inquiries and collaborate more effectively. It brings together ticketing, automation, and reporting tools within a centralized workspace, allowing teams to handle routine requests alongside more complex support issues in a structured way.
Why I Picked Freshdesk
I picked Freshdesk for how it supports AI assisted customer support while still keeping agents in control of workflows. Freddy AI can assist with tasks such as ticket triage, prioritization, and language translation, which helps reduce manual effort and supports more consistent handling of incoming requests. These capabilities, combined with reporting and analytics, give teams useful visibility into support activity without requiring major changes to how agents work.
Freshdesk Key Features
In addition to its AI-powered capabilities, Freshdesk offers a range of features that cater to customer success needs:
- Ticketing System: It provides a shared inbox and internal threads to streamline communication, ensuring no customer query goes unanswered.
- Self-Service Tools: Your customers can access a multilingual knowledge base and community forums, allowing them to find answers independently without waiting for support.
- Routing and SLA Automation: This feature automates ticket dispatch and prioritizes tasks, enabling your team to focus on critical customer issues.
- Security Features: Freshdesk ensures data protection through role-based access control, single sign-on, and IP whitelisting, safeguarding sensitive customer information.
Freshdesk Integrations
Integrations include Shopify, Slack, Microsoft Teams, Playvox, Jira, Salesforce, Google Workspace, Trello, Mailchimp, and HubSpot.
Pros and cons
Pros:
- Strong reporting and analytics tools for performance insights
- Intuitive interface supports fast adoption
- AI chatbots and automation reduce repetitive tasks
Cons:
- Advanced AI features require additional setup and training
- Customisation capabilities limited
Sogolytics is a robust online survey and feedback management platform designed to help organizations gather critical insights and make data-driven decisions.
Why I picked Sogolytics: One of its standout features is the ability to track and analyze customer feedback in real time, allowing companies to address issues promptly and improve customer satisfaction. The platform offers customizable dashboards that provide a holistic view of the customer journey, highlighting key touchpoints and trends.
Another reason Sogolytics is a top choice for customer success is its integration with various communication channels. This integration ensures that surveys can be distributed through multiple touchpoints across the customer journey, including through email, SMS, and social media, providing a comprehensive understanding of customer sentiment.
Standout Features & Integrations:
Features include advanced reporting that allows you to switch between surveys and apply advanced filtering options. The tool also offers unique features like a Survey Calendar and the ability to merge surveys for comprehensive analysis. You'll find the matrix question feature well-designed, simplifying complex survey structures.
Integrations include Salesforce, Microsoft Dynamics, Google Analytics, Slack, Mailchimp, HubSpot, Zendesk, Tableau, and Zapier.
Pros and cons
Pros:
- Good for both employee and customer feedback
- Strong template library speeds survey creation
- Easy charting and export of feedback results
Cons:
- Older data format compatibility can cause issues
- Interface requires scrolling and feels cluttered
New Product Updates from Sogolytics
Sogolytics Release Enhancements
Sogolytics has rolled out new features that improve survey flow, streamline distribution, enhance dashboards, and expand directory data management. The update also brings improvements to email/SMS handling, data exports, and customization options across dashboards and invitations. For more information, visit Sogolytics' official site.
Best for collecting detailed customer onboarding feedback
Product Fruits is a user onboarding software that helps businesses understand their customers' needs and track their satisfaction levels through surveys and feedback.
Why I Picked Product Fruits: the software helps product owners onboard new customers and engage existing ones by creating interactive in-app flows such as surveys and messaging.
The surveys and feedback mechanisms are easy to set up and customize, making it simple to get started with collecting customer feedback. Users can add videos and screenshots to provide greater context and clarity. You can automate surveys and feedback requests to collect customer feedback regularly. The tool also offers real-time reporting and analytics, giving businesses the ability to monitor customer satisfaction levels of a product and respond to feedback quickly.
Product Fruits Standout Features & Integrations
Features include in-app surveys and feedback widgets that gather user insights seamlessly, interactive onboarding guides to navigate new users through your app, and custom event triggers to personalize the onboarding experience. These tools are crafted to ensure your team can collect and act on user feedback effectively.
Integrations include Mixpanel, Heap, Google Analytics, Customer.io, Slack, HubSpot, Smartlook, Sessionstack, and Segment.
Pros and cons
Pros:
- Helps teams spot friction in activation journeys
- Supports text, ratings, and segmentation questions
- In-app surveys capture contextual onboarding feedback
Cons:
- Branding and logic customization somewhat restricted
- Limited reporting and analytics depth for insights
New Product Updates from Product Fruits
New Generation Onboarding with Elvin AI
Product Fruits has launched its AI-driven onboarding with Elvin AI, offering personalized guidance to boost user activation. For more information, visit Product Fruits's official site.
Front is a customer service platform that combines the efficiency of a help desk with the personal touch of email or chat applications.
Why I picked Front: Front stands out for its commitment to delivering excellent customer service at scale, combining the efficiency of a help desk with email and/or chat applications, all while being powered by AI to ensure fast, top-quality service.
Its capabilities, such as the omnichannel inbox, AI chatbots, and workflow automation, enable teams to manage customer interactions effectively. What makes Front different is its emphasis on collaboration and the ability to integrate customer data and context into every conversation, ensuring personalized and fast responses.
Front Standout Features & Integrations
Features include shared inboxes, email templates, automated rules, internal comments, message assignments, reminders, integrated calendars, real-time analytics, and multi-channel communication.
Integrations include over 110 systems, including Facebook, WhatsApp, Twitter, Salesforce, Slack, Asana, Zoom, Gmail, Shopify, and more.
Pros and cons
Pros:
- Supports metrics on team response time and engagement
- Automation and workflows reduce response time significantly
- Unified inbox for email, chat, SMS and social
Cons:
- Advanced filtering and analytics require familiarisation
- Interface redesigns have frustrated some long-time users
New Product Updates from Front
Deliver Fast, High-Touch Support with Front AI on Slack
Front introduces AI integration with Slack for superior support. ThIS helps teams resolve Slack conversations faster while maintaining high-quality, personalized support. For more information, visit Front's official site.
Tidio is a customer success software that helps customer experience teams manage customer interactions using live chat, email marketing, chatbots, and customer feedback.
Why I Picked Tidio: Tidio helps you engage with customers proactively, understand their needs, and resolve their issues. Its ticketing system enables your customer experience teams to track and resolve customer queries and requests. The software includes a knowledge base and community forum for sharing best practices, providing a searchable database of articles and FAQs that can be used to resolve customer queries.
Tidio’s live chat tool enables you to engage in real-time customer conversations. You can also build and configure chatbots which help send automatic replies for missed conversations and personalized messages for returning visitors. Tidio also helps you segment customers and site visitors based on behavior so that you can send personalized messages.
Tideo Standout Features & Integrations
Features include a real-time visitor tracking system that lets you see who is on your website and engage them promptly. You can use chatbots to automate responses and gather information even when you're not available. Tidio also offers email marketing capabilities, allowing you to follow up with customers or send newsletters, further enhancing customer engagement.
Integrations include email integration, which is helpful for having multiple email inboxes. Integrations include Zendesk, Google Analytics, Pipedrive, Mailchimp, OpenCart, and thousands more through Zapier.
Pros and cons
Pros:
- Simple setup with highly rated customer support
- Visitor monitoring reveals engagement and drop-off points
- AI chatbots and live chat track behavior
Cons:
- Chatbot triggers can deplete usage limits quickly
- Some users report lag under heavy usage
Missive is a collaborative inbox software designed to enhance team communication by integrating email management with collaborative tools. It's crafted to help teams manage their email interactions more effectively, turning usual email tasks into opportunities for teamwork.
Why I Picked Missive: I picked Missive because it merges email management and team collaboration into a single, seamless experience. Unlike traditional inboxes, it lets your team chat directly within email threads, draft responses together, and assign ownership to ensure accountability. I also like that Missive supports workload balancing, so messages are automatically distributed to available team members, preventing bottlenecks and ensuring faster responses. Its task conversion feature is another standout — you can turn customer messages into actionable tasks, helping your team stay organized and track follow-ups efficiently.
Missive Standout Features & Integrations
Features include collaborative drafting so multiple team members can write and edit responses together, internal chat within email threads for quick discussions, and shared inboxes that provide transparency across your customer-facing team. You can also automate message routing, set up rules for task assignment, and integrate real-time live chat for direct customer engagement.
Integrations include Google Workspace, Office 365, Salesforce, Slack, HubSpot, Zapier, Dropbox, Google Drive, Asana, ClickUp, Trello, and Shopify.
Pros and cons
Pros:
- Integrates with 25+ major tools
- Turns emails into actionable tasks
- Centralized team inbox collaboration
Cons:
- Slight learning curve for beginners
- Offline functionality is limited
New Product Updates from Missive
Missive Adds AI Rules and Out-of-Office Auto Replies
Missive introduces out-of-office auto responders, new AI-powered rules, and expanded API capabilities to improve automation and message handling. For more information, visit Missive's official site.
Zendesk is customer success software that helps businesses manage customer conversations across multiple channels in one workspace. It gives your team the tools to provide consistent, personalized support whether customers reach out by email, chat, social media, or phone.
Why I Picked Zendesk: I chose Zendesk for its ability to centralize all customer communications and data into a single view, giving agents full context on each interaction. This unified workspace means your team can respond faster and with greater accuracy, without switching between tools. Its AI-powered agents also handle common inquiries and route complex issues to the right people, reducing manual workload and ensuring customers get help quickly.
Zendesk Standout Features & Integrations
Features include smart routing to match each inquiry with the most qualified agent, prebuilt dashboards and analytics to track metrics like Customer Satisfaction (CSAT) and Net Promoter Score (NPS), and Sunshine Conversations for integrating messaging channels such as WhatsApp and Facebook Messenger. These capabilities help CX teams deliver responsive, personalized service.
Integrations include Geckoboard, eWebinar, Klaus, TypeGenie, Nicereply, Hootsuite, Mailchimp, PandaDoc, Trello, Jira, Dialpad, and Zapier.
Pros and cons
Pros:
- Extensive integrations with CRM, telephony and social systems
- Automates routing and response workflows, reducing manual tasks
- Brings email, chat, phone and social into one workspace
Cons:
- Advanced features locked behind higher-tier add-ons or customisation
- Setup and configuration are complex and resource-intensive
Guru is an AI-powered platform designed to improve enterprise search, intranet, and knowledge management. It serves as a single source of truth, providing instant answers by integrating with existing workflows and tools.
Why I picked Guru: Guru can help your customer success team by integrating directly with your tools and providing real-time AI-powered response suggestions based on your internal knowledge database. This gives you quick access to knowledge across your entire company's system, ensuring you're providing customers with the most accurate information.
For example, if a customer inquires via email about your product but is on the fence because of the pricing, Guru can offer smart suggestions, like the kinds of discounts currently available based on existing internal documentation and sales collateral.
Standout Features & Integrations:
Features include the ability for users to easily access AI-generated answers by typing questions into Guru’s search bar, significantly reducing time spent searching for information. Users can copy answers, provide feedback, and flag incorrect information, which helps improve the AI's performance over time. The AI Training Center allows workspace admins to review and improve answer accuracy, reassign flagged questions, and coach team members on effective questioning.
Integrations include Slack, Salesforce, Microsoft Teams, Google Drive, GitHub, Jira, HubSpot, Dropbox, Asana, Trello, BambooHR, Freshdesk, Notion, ServiceNow, Airtable, and Adobe Workfront.
Pros and cons
Pros:
- Rich content support including images, videos and GIFs
- Intuitive interface and minimal learning curve
- Centralized knowledge repository improves team alignment
Cons:
- Analytics and tracking of content engagement could improve
- Custom templates and branding options feel limited
Dock is a customer onboarding and deal management software that helps customer success teams ensure new users make the most of their products.
Why I picked Dock: This software earned its spot on my list because of its customizable customer portals. These centralized spaces house documents, proposals, quotes, and other important items where clients can access them easily. They also facilitate collaboration through task management and customizable project plans.
What's nice about the platform is that it helps sales teams nurture potential customers and track them through the buyer's journey. For example, digital sales rooms create a space for sharing educational content, and analytics tools allow users to better understand prospect behaviors.
Standout Features & Integrations:
Features include customizable client portals where you can manage and share resources with ease. Dock's task-tracking system helps you keep an eye on project timelines and deliverables. The tool's branding capabilities allow you to reflect your company's identity in all client interactions.
Integrations include HubSpot, Salesforce, Slack, Zoom, Airtable, Pandadoc, Typeform, and more.
Pros and cons
Pros:
- Analytics track onboarding progress and engagement clearly
- Shared workspaces improve collaboration between customer and team
- Personalized customer portals centralize onboarding and renewal tasks
Cons:
- Custom branding and workflow flexibility less intuitive
- Some loading and performance delays during high usage
ChurnZero customer success software is a cloud-based customer success platform that helps you manage churn risks. It's designed to help you identify your most at-risk customers, engage them, and retain them.
Why I picked ChurnZero: ChurnZero uses data science to identify at-risk customers based on what they've done in the past and what they're doing now. The software then uses machine learning to predict which customers are likely to leave, so you can take action before they do. ChurnZero customers can use the platform's features to identify their most at-risk customers; set up automated messages to encourage engagement with these customers; and use a predictive model to reach out to these customers before they leave.
ChurnZero is a simple, easy-to-use customer success software that helps you avoid customer attrition. The tool provides actionable insights into your customer behaviour and lets you track their activities across many online platforms at once. It also offers an automated retention process for keeping an eye on your users and ensuring they don't leave.
ChurnZero Standout Features & Integrations
Features include automated customer journeys that adapt to real-time data, providing timely interventions when customers show signs of disengagement. Real-time alerts notify your team of significant changes in customer behavior, allowing for quick responses. The platform also offers in-depth analytics to track customer health scores, helping you identify at-risk customers.
Integrations include Salesforce, Hubspot, Netsuite, Close.io, Spiro, Zoho CRM, Chargebee, Microsoft Dynamics CRM, Pipedrive, Copper, Freshsales, Zendesk Sell, Teamwork CRM, Helpscout, Jira, Segment, Pendo, and other tools. ChurnZero also offers a REST API if you would like to integrate your data into a system not listed.
Pros and cons
Pros:
- Excellent automation for proactive outreach and expansion
- Rich segmentation based on usage, communications and journeys
- Real-time health scoring identifies at-risk customers early
Cons:
- Dashboard customisation and advanced reports limited
- Initial configuration can feel complex and time-intensive
Guidde is the generative AI platform for customer success teams to create how-to video guides. It enables your team to capture workflows in seconds, leveraging AI to generate detailed step-by-step guides in multiple formats that customers will understand.
Why I Picked Guidde: Guidde's AI simplifies the video creation process, from text-to-voice with translation in 100+ languages to adding professional-looking visual effects. You can even share your guides as a link, MP4, PDF, or HTML file, allowing your team to tailor your content to diverse audiences.
The platform's easy-to-use interface enables your team to incorporate your brand elements, such as logos and colors, into your video guides. This ensures that all your documentation aligns with your company's visual identity, enhancing brand consistency.
Guidde Standout Features & Integrations
Features include video editing tools, customizable branding, and analytics that help you track engagement with your content. You can also utilize integrations with platforms like Slack and Salesforce to streamline your workflow. Additionally, the platform's security features, such as role-based access and authentication options, ensure your content remains protected.
Integrations include Salesforce, Google Drive, Microsoft OneDrive, Slack, Zoom, Zendesk, ServiceNow, Notion, Chrome, Confluence and more.
Pros and cons
Pros:
- Offers voice-over and multi-language narration support
- Great for onboarding, support, and feature walkthroughs
- AI auto-generates tutorials from screen recordings
Cons:
- Limited integrations with customer success ecosystems
- Browser extension can struggle with complex UIs
Planhat is an all-in-one customer success software solution that allows users to easily and accurately manage customer relationships, track customers’ usage of their products, identify areas of improvement, and create personalized support services.
Why I Picked Planhat: What makes Planhat stand out from other customer success solutions is its ability to collect data from multiple sources such as email, web analytics, social media channels, and CRM systems. This data is used to create tailored analytics dashbaordcs and reports to inform strategies for improving customer engagement and loyalty.
Planhat also offers detailed analytics reports that provide insights into customers’ behavior and preferences. With its intuitive interface, Planhat makes it easy for users to navigate the program and make informed decisions about how best to interact with their customers.
Planhat enables users to tailor their customers’ experiences according to their preferences, creating an environment that encourages loyalty. There are also detailed customer profiles, which provide an in-depth look into each user’s journey. This allows users to adjust strategies easily to meet cutomer needs.
Planhat Standout Features & Integations
Features include advanced data transformation that allows your team to convert complex data into actionable insights without coding. Customizable object configurations let you tailor the platform to fit your specific business needs. Granular access control ensures that your team has the right level of access to sensitive customer information, enhancing security.
Integations include Aircall, Pendo, Segment, SatisMeter, Stitch, Pipedrive, Salesforce, Outlook, Complete CSM, Jira, Mixpanel, Inercom, Mailchimp, Snowflake, Slack, Delighted, Chili Piper, Gmail, Promoter, Ctrl,Zendewsk, Hubspot, FReshdesk, Mandrill, and more if you have a separate account with Zaperi (may incur additional costs).
Pros and cons
Pros:
- Custom dashboards support proactive success management
- Tracks customer health scores and engagement signals
- Combines product usage, support, and financial data
Cons:
- Onboarding and data setup can take time
- Full feature suite may overwhelm small teams
GuideCX is a customer experience management platform that provides a centralized location for managing customer interactions and improving customer satisfaction.
Why I Picked GuideCX: GuideCX is used for customer and client onboarding as a means of improving customer satisfaction and success. The platform provides a centralized location for managing customer interactions, making it easy to ensure that customers receive a consistent and positive experience. GuideCX provides tools for automating onboarding processes, reducing manual tasks, and improving efficiency.
GuideCX also provides tools for monitoring customer engagement and usage, making it easy to identify potential issues and take action to address them. The platform integrates with other tools and systems, such as CRM and marketing automation platforms, which helps to provide a complete view of the customer experience. By using GuideCX for customer and client onboarding, organizations can improve the customer experience, increase customer satisfaction, and drive customer success.
GuideCX Standout Features & Integrations
Features include the ability to automate task assignments, providing real-time updates on project status, and offering a client-facing portal for transparency. You can customize templates to fit your specific onboarding needs, making the process more efficient for both your team and your clients.
Integrations include Salesforce, Hubspot, Microsoft Dynamics, Marketo, Pardot, Zendesk, Freshdesk, Stripe, Recurly, Jira, Trello, and other common apps.
Pros and cons
Pros:
- Users praise intuitive UI and responsive support
- Client portal increases transparency and engagement
- Streamlines onboarding with task automation and timelines
Cons:
- Advanced setup requires admin time and resources
- Reporting customization options remain fairly limited
Podium is a customer success software that helps organizations manage customer engagement, communication, and feedback to improve customer satisfaction and retention.
Why I Picked Podium: Podium customer success software is a comprehensive platform for SMS marketing and text marketing. With Podium, organizations can send personalized text messages to customers, such as appointment reminders, promotional offers, and other important updates.
Podium also automates routine tasks and workflows, including SMS marketing campaigns. For example, Podium can be used to automate the sending of promotional offers and appointment reminders via SMS. Podium provides tools for personalizing SMS marketing messages based on customer data, such as location, behavior, and preferences. This makes it possible to create targeted SMS marketing campaigns that are more relevant and effective.
Podium Standout Features & Integrations
Features include AI-driven campaign generation that helps craft targeted messages, and robust review management tools that allow you to manage your online reputation across platforms like Google and Facebook. The platform's contact management centralizes customer interactions, providing an all-in-one inbox for various communication channels. Additionally, its video chat feature supports real-time customer interactions, enhancing engagement.
Integrations include Salesforce, Hubspot, Zoho CRM, Marketo, Pardot, Stripe, PayPal, Facebook, Twitter, Instagram, Zendesk, Freshdesk, Yelp, and TripAdvisor.
Pros and cons
Pros:
- Review invites and text-to-pay boost retention
- Unified inbox simplifies text, webchat, and reviews
- SMS campaigns drive quick customer engagement and replies
Cons:
- Some automation paths need manual configuration
- Heavy focus on messaging, not full lifecycle
Catalyst customer success software is a powerful customer relationship management platform that helps you to deliver personalized experiences to your customers for upselling and retention strategies.
Why I Picked Catalyst: Catalyst helps you capture more leads, boost conversions, retain your existing customers, and grow your revenue with detailed analytics. They accomplish this using tools like automated customer communication follow-ups based on predetermined rules. You can create rules based on the behavior of customers, such as if they don't open emails, send them a reminder email. Or, if they haven't logged in to your platform for two weeks, then send them a "we miss you" email. With this, you can follow up automatically with customers who are not engaging with your brand anymore.
They also offer comprehensive lead scoring. This feature allows businesses to classify leads into different categories based on their likelihood of becoming a customer. This feature helps businesses understand which customers are most likely going to convert into sales, return purchasers, upsells, and even brand advocates.
Catalyst Standout Features & Integrations
Features include customer health monitoring, which keeps you informed about client satisfaction levels. You can also use automated playbooks that guide your team in executing consistent and effective customer interactions. Additionally, Catalyst's reporting tools provide insights into customer trends and potential growth areas, helping you make informed decisions.
Integrations include Zendesk, Service Cloud, Salesforce, Google platforms, Outlook, Jira, Slack, Snowflake, Redshift, Segment, BigQuery, Redshift, Amazon S3, and Mixpanel.
Pros and cons
Pros:
- Scales customer journeys from onboarding through expansion
- Single data view consolidates siloed customer information
- Customer-health management tools help track retention risk
Cons:
- Analytics and visualisation features feel basic
- Custom setup and integration can be resource-heavy
SkillJar is a cloud-based learning management system (LMS) designed to help organizations create, manage, and distribute online training courses to their employees or customers. It can be used for your customer success strategy by helping your customers become better acquainted with your product or service through dedicated training programs.
Why I Picked SkillJar: SkillJar can play an important role in customer success initiatives by providing a platform for onboarding and training, knowledge management, customer engagement, measuring success, and continual improvement. The platform makes it possible to create and deliver customized onboarding and training programs, which can help new customers get up and running quickly and effectively. By providing a centralized repository of knowledge and resources, SkillJar can make it easier for customers to find the information they need when they need it.
In general, SkillJar boasts excellent ease of use, an intuitive user interface, and the ability to create and manage professional-looking online courses quickly. It offers customizable features, robust reporting and analytics, and excellent customer support.
SkillJar Standout Features & Integrations
Features such as gamification, quizzes, and interactive content can help keep customers engaged and motivated to continue learning and using the product. With reporting and analytics capabilities, SkillJar can help measure the impact of customer success initiatives, allowing organizations to track progress and adjust their strategies as needed.
Integrations include Salesforce, Marketo, Stripe, PayPal, Single-Sign-On (Okta, OneLogin, and Google SSO), and more if you have an account with Zapier (may incur additional costs).
Pros and cons
Pros:
- Strong support and implementation partnership
- User-friendly platform with low training overhead
- Great for onboarding and self-service customer education
Cons:
- Branding and design flexibility are not always ideal
- Reporting and analytics lack advanced customisation
Nextiva is a powerful cloud-based communication and customer experience platform that integrates voice, video, messaging, and collaboration tools into a single, cohesive solution.
Why I picked Nextiva: I picked Nextiva for its features designed specifically to support customer success teams, including its personalized journey orchestration, which allows businesses to track and analyze customer interactions across all touchpoints. By leveraging AI-powered insights, Nextiva helps businesses understand customer behavior and preferences, enabling them to create tailored engagement strategies. This level of personalization is crucial for building strong customer relationships and driving long-term loyalty
In addition to its journey orchestration capabilities, the platform’s voice analytics feature uses machine learning algorithms to assess call data, offering insights into customer sentiment and agent performance. This helps businesses identify trends and areas for improvement. Furthermore, Nextiva’s real-time dashboards enable managers to monitor key performance indicators such as response times and resolution rates, allowing for swift adjustments to enhance service delivery.
Nextiva Standout Features & Integrations
Features include AI-powered contact center capabilities, which offer real-time sentiment analysis and conversational analytics to better understand customer perceptions. The platform also supports inbound and outbound voice interactions, live chat, and social media engagement. You can benefit from automated workflows that streamline communication and improve response times.
Integrations include Salesforce, HubSpot, Microsoft Teams, Zoho CRM, Zendesk, G Suite, Microsoft Outlook, Slack, ServiceNow, QuickBooks, SugarCRM, NetSuite, Oracle Sales Cloud, RingCentral, and Mailchimp.
Pros and cons
Pros:
- Good for remote and desktop/mobile team access
- Strong reliability and agent productivity features
- Unified dashboard handles voice, chat, email and social
Cons:
- Some integrations and advanced workflows still being developed
- Setup and onboarding may require more time than expected
Other Customer Success Software
Hier sind noch ein paar weitere, die es nicht auf die Hauptliste geschafft haben.
- Sprout Social
For centralizing social inboxes
- Help Scout
For proactive customer engagement
- Akita
For reducing customer churn
- Custify
Customer success software for SaaS-centric companies.
- ClientSuccess
Customer success platform for building healthy customer relationships.
- Conversica
Cloud-based software for attracting new customers and retaining existing ones with the help of virtual assistants.
- UserGuiding
For no-code onboarding tools
- Totango
For tracking & managing customer health scores
- CustomerSuccessBox
AI-powered customer success platform for driving product adoption.
- Vitally
Customer success platform for identifying trends and leveraging insights towards improved customer health scores.
- Gainsight
Customer success and product experience software to help increase product adoption and reduce churn.
- Accelo
Professional services automation software for handling customer tickets.
- LiveAgent
Customer support software with a ticket management system.
- Rocketlane
Customer onboarding platform.
- HubSpot Service Hub
A customer service software for small to medium businesses.
- Front
For customized customer issue escalation paths
- Paddle
Subscription software for customer success and revenue growth.
- inSided
For managing NPS & CSAT scores
- Involve.ai
Software for gaining visibility on customer data to improve retention rates and increase revenue.
Verwandte CX Software
Falls Sie hier noch nicht fündig geworden sind, werfen Sie einen Blick auf diese verwandten Customer-Experience-Management-Tools, die wir getestet und bewertet haben.
- Kundenservice-Software
- Helpdesk-Software
- Callcenter-Software
- Kunden-Messaging-Plattform
- Digitale Experience-Plattform
- Sentiment-Analyse-Tools
Was ist Customer Success Software?
Customer Success Software ist eine Plattform, die Unternehmen bei der Verfolgung des Kundenstatus, der Kundenbindung und der Kundenergebnisse hilft, um proaktiv Bindung und Wachstum zu fördern. Sie wird eingesetzt, um die Nutzung zu überwachen, Risiken zu identifizieren und sicherzustellen, dass Kunden kontinuierlichen Mehrwert aus Ihrem Produkt oder Service ziehen.
Auswahlkriterien für die beste Customer Success Software
Nach meinen eigenen Tests und Recherchen verschiedener Customer Success Plattformen habe ich die wesentlichen Funktionen und Anwendungsfälle identifiziert, die jede Customer Success Software erfüllen muss, um als effektiv zu gelten. Hier ist eine Zusammenfassung der Bewertungskriterien, die ich für meine endgültige Auswahl der besten Customer Success Software verwendet habe:
Kernfunktionen (25 % der Bewertung):
- Kunden-Onboarding
- Feedback-Sammlung und Analyse zur Verbesserung
- Kundenservice-Management zur Lösung von Problemen und Anfragen
- Proaktives Kunden-Health-Monitoring
- Reporting und Analytics
Zusätzliche besondere Funktionen (25 % der Bewertung):
- Einsatz von KI für prädiktive Analysen zur Prognose von Kundenverhalten und -bedürfnissen.
- Integration mit umfassenderen CRM- und ERP-Systemen für einen einheitlichen Ansatz bei Kundendaten.
- Erweiterte Personalisierung in Kundeninteraktionen zur Steigerung von Engagement und Bindung.
Benutzerfreundlichkeit (10 % der Bewertung):
- Intuitive Benutzeroberflächen, wie z.B. Drag-and-Drop-Funktionalität im Workflow-Management.
- Übersichtliche, anwenderfreundliche Dashboard-Designs.
- Minimale Lernkurve.
Onboarding (10 % der Bewertung):
- Umfassende Schulungsmaterialien wie Videos, interaktive Touren und Vorlagen.
- Einfache Einrichtung, damit Teams das Tool schnell in den täglichen Betrieb übernehmen und integrieren können.
- Sofortiger Zugriff auf Support-Ressourcen, damit neue Nutzer das Tool optimal nutzen können.
Kundensupport (10 % der Bewertung):
- Multichannel-Support inklusive Live-Chat, E-Mail und Telefon.
- Geschwindigkeit und Effektivität des Support-Teams bei der Problemlösung.
- Proaktive Support-Maßnahmen wie regelmäßige Check-ins und Updates.
Preis-Leistungs-Verhältnis (10 % der Bewertung):
- Vergleichende Analyse des Preises im Verhältnis zu Umfang und Tiefe der angebotenen Funktionen.
- Flexible Preisstrukturen, die sich für verschiedene Unternehmensgrößen und -typen eignen.
- Insgesamt erzielter ROI durch höhere Kundenbindung und -zufriedenheit.
Kundenbewertungen (10 % der Bewertung):
- Konsistente Kundenzufriedenheit in Bereichen wie Benutzerfreundlichkeit, Support und Funktionalität.
- Konkretes Feedback zur Verbesserung der Kundenbeziehung und Geschäftsergebnisse durch das Tool.
- Positive Entwicklungstrends in den Bewertungen deuten auf die Weiterentwicklung und Verbesserung des Tools hin.
Wie wählt man Customer Success Software aus?
Sich in langen Funktionslisten und komplexen Tarifstrukturen zu verlieren, geht schnell. Damit Sie bei der Suche nach der richtigen Software für Ihre Bedürfnisse den Überblick behalten, finden Sie hier eine Checkliste wichtiger Auswahlkriterien:
| Faktor | Worauf achten? |
|---|---|
| Skalierbarkeit | Stellen Sie sicher, dass die Software mit Ihrem Unternehmen wächst. Suchen Sie nach Lösungen, die mehr Kundendaten und Nutzer ohne Performance-Einbußen verarbeiten können. |
| Integrationen | Prüfen Sie, ob die Software sich nahtlos mit bereits bestehenden Tools wie CRM- oder Kommunikationssystemen verbinden lässt, um Prozesse zu optimieren. |
| Anpassbarkeit | Sie benötigen Software, die auf Ihre spezifischen Workflows und Kundenkontaktpunkte zugeschnitten werden kann – für maximale Effizienz. |
| Benutzerfreundlichkeit | Wählen Sie Software, die Ihr Team intuitiv bedienen kann, was Schulungszeiten verkürzt und die Produktivität steigert. |
| Budget | Vergleichen Sie die Kostenstruktur mit Ihren finanziellen Möglichkeiten. Berücksichtigen Sie sowohl einmalige als auch laufende Gebühren, um Überraschungen zu vermeiden. |
| Sicherheitsvorkehrungen | Achten Sie auf umfassenden Datenschutz und Compliance mit Vorschriften zum Schutz der Kundendaten. |
Trends im Bereich Customer Success Software
Es ist entscheidend, dass Customer Success Manager und Support-Teams die Trends im Bereich Customer Success Software kennen, um ihre Strategien zu optimieren und Kundenerlebnisse zu verbessern. Wer stets über die neuesten Entwicklungen informiert ist, kann neue Funktionen und Möglichkeiten von Softwarelösungen für den Unternehmenserfolg nutzen.
Zudem erlaubt das Wissen über aktuelle Tendenzen CSMs, Arbeitsabläufe anzupassen, Prozesse zu verschlanken und sich im dynamischen Umfeld von Customer Success einen Wettbewerbsvorteil zu sichern. Hier sind vier aktuelle Trends, die Sie 2026 im Blick behalten sollten:
KI-basierte Analysen für umfassende Kunden-Insights
Künstliche Intelligenz revolutioniert die Analyse und Nutzung von Kundendaten und ermöglicht es Customer Success Managern, alle relevanten Kundeninformationen bequem zu erfassen und einzusehen. KI hilft auch dabei, Kundeninteraktionen zu verfolgen und Analysen mit verschiedenen Features wie automatisierter Datenverarbeitung, prädiktiver Analyse und Personalisierung zu erstellen.
Nutzen Sie KI-basierte Analysetools, um tiefere Einblicke in Ihr Kundenverhalten zu gewinnen. Das spart nicht nur Zeit, sondern hilft auch dabei, Ihre Angebote gezielter auf Kundenbedürfnisse abzustimmen.
Sie möchten mehr darüber erfahren, wie Sie Daten für den Customer Success erfassen und speichern? Lesen Sie unseren Artikel über kostenlose Kundendatenbank-Software.
Vereinheitlichte Kommunikationsplattformen
Einheitliche Kommunikationsplattformen werden zunehmend unerlässlich, um Kommunikations- und Kollaborationslücken zwischen verschiedenen Teams zu schließen. Mithilfe von Customer-Success-Software können Vorteile wie zentrale Kommunikation, die Integration mit anderen CRM-Tools und die Zusammenarbeit in Echtzeit zur Lösung von Problemen zwischen den Teams geboten werden.
Implementieren Sie eine einheitliche Kommunikationsplattform, um die Teamarbeit zu verbessern und sicherzustellen, dass alle auf dem gleichen Stand sind und auf ein gemeinsames Ziel hinarbeiten, wie etwa die Maximierung von Kundenerfolg und -zufriedenheit.
Mobilzugänglichkeit und Cloud-basierte Lösungen
Durch den Einsatz von mobilen und cloud-basierten Lösungen können Sie große Mengen an Kundeninteraktionen effizient verwalten – mit Funktionen wie Fernzugriff, über den Teammitglieder von überall auf Kundendaten zugreifen und damit schneller Remote-Support leisten können, sowie mit Echtzeit-Updates über mobile Apps, sodass alle Teammitglieder stets informiert und auf dem aktuellsten Stand der Kundeninteraktionen sind. Dieser Ansatz erhöht die Flexibilität und Skalierbarkeit im Kundeninteraktionsmanagement.
Erweiterte Berichte und Dashboard-Anpassung
Dieser Trend hebt die Entwicklung hin zu mehr Effizienz und weniger manuellen Prozessen hervor – etwa durch individuell anpassbare Berichte, die auf geschäftsrelevante Kennzahlen zugeschnitten werden können, automatisierte Berichtserstellung zur Zeitersparnis und interaktive Dashboards, die schnelle, fundierte Entscheidungen ermöglichen.
Die Investition in Customer-Success-Software mit diesen fortschrittlichen Funktionen ermöglicht bessere Automatisierung und individuelle Anpassung der Datenanalyse, wodurch wertvolle Zeit für strategische Aufgaben gewonnen und zentrale Herausforderungen im Bereich Customer Success adressiert werden können.
Funktionen von Customer-Success-Software
Achten Sie bei der Auswahl einer Customer-Success-Software auf die folgenden Schlüsselfunktionen:
- Umfassende Kundenprofile: Sammeln und organisieren Sie alle wichtigen Kundendaten in einer einzigen, leicht navigierbaren Übersicht. Diese ganzheitliche Sicht ermöglicht es Ihnen, Interaktionen zu personalisieren und die Reise jedes Kunden schnell zu verstehen, sodass sich niemand wie ein weiteres Ticket im System fühlt.
- Automatisierte Kommunikationswerkzeuge: Planen Sie E-Mails, richten Sie Erinnerungen ein und lösen Sie Benachrichtigungen aus, um Ihre Kundenkommunikation zu optimieren. So bleibt die Kommunikation konsistent und freundlich – keine „Ups, Follow-up vergessen!“-Momente mehr.
- Nutzungsverfolgung: Überwachen Sie in Echtzeit, wie Ihre Kunden Ihr Produkt verwenden. Diese Funktion entdeckt Verhaltensmuster und ermöglicht Ihnen, rechtzeitig Unterstützung zu bieten oder Upgrade-Chancen zu erkennen, lange bevor die Abwanderungsgefahr entsteht.
- Health Scoring Metriken: Berechnen und aktualisieren Sie Kundengesundheitswerte anhand ihrer Nutzungsmuster, Support-Interaktionen und allgemeiner Zufriedenheit. Betrachten Sie diese Scores als Frühwarnsystem, das Sie zu unterstützungsbedürftigen Kunden führt, bevor Probleme entstehen.
- Aufgaben- und Workflow-Automatisierung: Überlassen Sie der Software wiederkehrende Aufgaben wie die Zuweisung von Nachverfolgungen oder das Aktualisieren von Statusfeldern. Durch die Automatisierung dieser Workflows gewinnen Sie mehr Zeit für strategische Arbeit und Beziehungsaufbau – statt Tabellen zu pflegen.
- Tools für Success-Planung: Legen Sie für jeden Kunden individuelle Ziele und Meilensteine fest. So können Sie Fortschritte verfolgen, gemeinsame Erfolge feiern und Ihre Kunden dabei unterstützen, das Beste aus Ihrem Produkt herauszuholen – während Sie gleichzeitig Loyalität fördern.
- Mechanismen zur Feedback-Erfassung: Verschicken Sie Umfragen oder fordern Sie Feedback direkt in der App an. Durch diese direkten Kanäle erhalten Sie wertvolle Einblicke, können sich ändernde Bedürfnisse früh erkennen und zeigen, dass Ihnen das Kunden-Feedback wirklich wichtig ist.
- Berichtswesen und Analysen: Tauchen Sie in Dashboards ein, die Ihre Customer-Success-Aktivitäten in umsetzbare Daten übersetzen. Diese Analysen erleichtern es, Stärken zu erkennen, die Strategie anzupassen und den Team-Impact sichtbar zu machen.
- Integrationsmöglichkeiten: Verbinden Sie sich nahtlos mit CRM-, Marketing- und Helpdesk-Tools, sodass alle Kundendaten aktuell und zentral zugänglich bleiben. Diese Integrationen sorgen für einen reibungslosen, abgestimmten Service ohne zusätzlichen Aufwand.
- Onboarding-Unterstützung: Bieten Sie neuen Nutzern interaktive Anleitungen, Tutorials und Ressourcen direkt in der Software an. Ein gutes Onboarding legt den Grundstein für langfristige Kundenzufriedenheit und verringert lästige Support-Tickets à la „Wie starte ich?“.
Typische KI-Funktionen in Customer-Success-Software
Über die Standardfunktionen hinaus integrieren viele Customer-Success-Lösungen inzwischen KI mit Features wie:
- Prädiktive Abwanderungsanalyse: KI analysiert Kundenverhalten und erkennt frühzeitig jene Nutzer, bei denen ein Wechsel wahrscheinlich ist. So können Sie rechtzeitig gezielte Maßnahmen zur Bindung ergreifen.
- Automatisierte Sentiment-Analyse: Die Software durchsucht E-Mails, Chats und Feedback in Echtzeit nach Stimmungen. Sie erhalten sofortigen Überblick, wer begeistert und wer frustriert ist – und können Ihre Ansprache entsprechend priorisieren.
- Personalisierte Inhalts-Empfehlungen: KI schlägt relevante Artikel, Tutorials oder Produktupdates entlang der individuellen Nutzung und Vorlieben Ihrer Kunden vor. Das bindet Nutzer mit Tipps und Ressourcen, die wirklich zählen.
- Automatisierte Priorisierung von Fällen: Support-Tickets und Anfragen werden – dank KI – nach Dringlichkeit, Eskalationswahrscheinlichkeit oder Kundenwert sortiert, sodass die wichtigsten Anliegen zuerst bearbeitet werden.
- Intelligente Customer-Journey-Analyse: KI erstellt aus Kundeninteraktionen und Nutzungsdaten maßgeschneiderte Reisepläne je Account. So können Sie im richtigen Moment eingreifen und gewöhnliche Nutzer in echte Fans verwandeln.
- Dynamische Anpassung von Gesundheitswerten: Statt allein auf statische Kennzahlen zu setzen, kalibriert KI die Kundengesundheitswerte automatisch bei neuen Daten, damit Sie stets den Fokus auf gefährdete Kunden behalten.
Vorteile von Customer-Success-Software
Customer-Success-Software bietet eine Vielzahl von Vorteilen, die sich wie ein positiver Welleneffekt auf das gesamte Unternehmen auswirken. Laut einer Studie von Forrester aus dem Jahr 2021 wuchsen Unternehmen, die technologieorientiert und kundenzentriert investieren, 1,8-mal schneller als ihre Wettbewerber.
Mit der richtigen Customer-Success-Software profitieren Sie unter anderem von folgenden Vorteilen:
1. Höhere Kundenbindung: Diese Software unterstützt Ihr Team dabei, Kundenbedürfnisse und -probleme proaktiv zu erkennen und zu lösen, was zu mehr Zufriedenheit und weniger Abwanderung führt. Indem gefährdete Kunden frühzeitig identifiziert werden, lassen sich gezielte Bindungsmaßnahmen einleiten.
2. Datenbasierte Erkenntnisse: Customer-Success-Software bietet Analysewerkzeuge und Berichtsfunktionen, die tiefe Einblicke in das Verhalten und die Präferenzen Ihrer Kunden liefern. Diese Daten ermöglichen es Ihnen, fundierte Entscheidungen zu treffen, die Kundenbindung, Erfahrung und Ergebnisse verbessern.
3. Gesteigerte operative Effizienz: Die Automatisierung von Routinetätigkeiten wie Follow-ups, Ticketbearbeitung und Kundenanfragen durch Customer-Success-Software entlastet das Team, sodass mehr Zeit für strategische Aufgaben bleibt. Das steigert die Produktivität und optimiert den Ressourceneinsatz.
4. Personalisierte Kundenansprache: Die Software ermöglicht es, die Customer Journey zu verfolgen und Kommunikation sowie Service auf Basis individueller Kundendaten zu personalisieren. Solche maßgeschneiderten Interaktionen fördern das Engagement und die Loyalität der Kunden.
5. Skalierbare Kundenbetreuung: Mit wachsendem Unternehmen wird das Management einer steigenden Anzahl von Kundeninteraktionen zur Herausforderung. Customer-Success-Software wächst mit und hält konstant hohe Servicequalität aufrecht – ohne dass der Personalaufwand im gleichen Maße steigen muss.
Der strategische Einsatz dieser Technologie verbessert nicht nur die Customer Journey, sondern treibt auch nachhaltiges Unternehmenswachstum voran, indem die Kundenzufriedenheit zum Fokus gemacht wird.
Kosten & Preise für Customer-Success-Software
Customer-Success-Software wird mit unterschiedlichen Preis- und Planoptionen angeboten, die auf verschiedene Geschäftsbedürfnisse und Unternehmensgrößen zugeschnitten sind. Sich mit den Tarifen und Funktionen vertraut zu machen, ist entscheidend, um eine Lösung zu wählen, die zu den Zielen und Budgetvorgaben Ihrer Organisation passt. Hier eine Übersicht der gängigen Tarifoptionen:
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free | $0 | Basic analytics, limited customer profiles, email support |
| Basic | $25 per user/month | Enhanced customer profiles, email & chat support, basic reporting |
| Professional | $75 per user/month | Full customer lifecycle tracking, advanced reporting, integrations, priority support |
| Enterprise | $150 per user/month | Custom features, dedicated account manager, 24/7 support, AI capabilities |
Berücksichtigen Sie bei der Auswahl eines Plans die Komplexität Ihrer Kundenbeziehungen, die Größe Ihres Kundenstamms sowie den gewünschten Grad an Support und individueller Anpassung. Die passende Customer-Success-Software sollte nicht nur Ihren aktuellen Anforderungen entsprechen, sondern auch skalierbar sein und dabei ein ausgewogenes Verhältnis zwischen Funktionalität und Kosten bieten, um einen maximalen Mehrwert für Ihre Customer-Success-Ziele zu gewährleisten.
FAQs zum Customer Success
Hier finden Sie Antworten auf häufig gestellte Fragen zu Customer Success Software, die von CX-Teams genutzt wird.
Welche Arten von Customer Success Software gibt es?
Customer Success Software lässt sich im Allgemeinen in drei Haupttypen einteilen: All-in-One-Plattformen, spezialisierte Tools und Analyse-Lösungen. All-in-One-Plattformen vereinen Onboarding, Health Scoring und Engagement in einem einzigen Tool. Spezialisierte Tools konzentrieren sich auf einen bestimmten Bereich, wie zum Beispiel Umfragen, Feedback oder Verlängerungen. Analyse-Lösungen bieten tiefe Einblicke in Kundendaten, um Retention und Up-Selling-Möglichkeiten nachzuverfolgen. Die richtige Wahl hängt von den Zielen Ihres Teams, aktuellen Pain Points und der Integrationsfähigkeit eines Tools in Ihren Workflow ab.
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Wie kann ich den ROI von Customer Success Software messen?
rnrnSie können den ROI messen, indem Sie Kennzahlen wie Kundenbindungsraten, Umsatzwachstum, Verringerung der Abwanderung und Verbesserungen im Net Promoter Score (NPS) verfolgen. Vergleichen Sie diese vor und nach der Einführung der Software. Berücksichtigen Sie die durch Automatisierung manueller Aufgaben eingesparte Zeit, eine gesteigerte Teamproduktivität und erhöhte Up-Selling-Möglichkeiten. Das Reporting dieser konkreten Ergebnisse hilft Ihnen, Ihre Investition gegenüber Stakeholdern zu rechtfertigen.rnrnrnrn
Welche Integrationen sollte ich bei der Auswahl von Customer Success Software priorisieren?
Priorisieren Sie Integrationen mit Ihrem CRM (wie Salesforce oder HubSpot), Support-Ticket-Systemen und Kommunikationstools wie Slack oder E-Mail-Plattformen. Eine nahtlose Integration in Ihren bestehenden Tech-Stack sorgt dafür, dass Kundendaten stets aktuell sind und reduziert manuellen Aufwand. Für Customer Success Verantwortliche sind zudem starke Integrationen mit Analytics- und Abrechnungstools besonders wertvoll, um eine vollständige Sichtbarkeit und Berichterstattung über den gesamten Kundenlebenszyklus zu gewährleisten.
Wie helfen Customer Success Plattformen, die Abwanderung zu reduzieren?
Customer Success Plattformen reduzieren die Abwanderung, indem sie Frühwarnsignale mithilfe von Health Scores geben, Folgeprozesse automatisieren und gefährdete Accounts sichtbar machen. Funktionen wie Nutzungs-Tracking, automatisierte Check-ins und personalisierte Engagements ermöglichen ein proaktives Eingreifen. So kann Ihr Team stärkere Beziehungen aufbauen und Probleme lösen, noch bevor Kunden einen Wechsel in Betracht ziehen.
Welche typischen Fehler sollten bei der Einführung von Customer Success Software vermieden werden?
Typische Fehler sind das Überspringen einer Bedarfsanalyse, das Unterschätzen von Herausforderungen bei der Datenmigration und das Nicht-Einbeziehen von Anwendern aus der Praxis während der Implementierung. Vernachlässigen Sie nicht das Training Ihres Teams oder das Setzen klarer Erfolgskriterien. Vermeiden Sie es, die Workflows zu Beginn übermäßig anzupassen—erzielen Sie schnelle Erfolge mit den Kernfunktionen und entwickeln Sie dann weiter. Change Management ist entscheidend für eine hohe Akzeptanz.
Kann Customer Success Software die bereichsübergreifende Zusammenarbeit verbessern?
Ja, Customer Success Software kann die Zusammenarbeit verbessern, indem Kundendaten zentralisiert werden und Informationen leicht mit Sales-, Produkt- und Support-Teams geteilt werden können. Funktionen wie geteilte Notizen, Aufgabenverteilung und Executive Dashboards sorgen für eine gemeinsame Ausrichtung. So bauen Sie Silos ab und gestalten ein einheitliches Kundenerlebnis.
Was halten Sie von dieser Liste?
Kunden, die durch Produkte und Dienstleistungen das bekommen, was sie brauchen, sind zufriedene Kunden und werden Ihrem Unternehmen weiterhin Umsatz bringen. Neue Kunden zu gewinnen, ist kostspieliger und zeitaufwändiger als bestehende zu halten. Daher sollten Unternehmen den Fokus auf Customer Success legen.
Customer Success Software ist ein hervorragendes Werkzeug, um Kundenanliegen zu adressieren und außergewöhnlichen Service zu bieten, damit aus Gelegenheitskunden loyale Fans werden.
Neben Customer Success Software gibt es weitere hilfreiche Tools, mit denen Ihr Unternehmen wachsen und neue Kunden gewinnen kann. Mehr darüber erfahren Sie, wenn Sie The CX Lead abonnieren.
