Best Customer Loyalty Software Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
If you’re looking for the best customer loyalty software, you’ve come to the right place! As a one-time business owner, I know exactly how important it is to connect with, grow, and support your customer base through a customer loyalty program so that you become their number-one choice for whatever service you provide.
With customer loyalty software, you can manage everything about your customer loyalty program, including attracting new customers, communicating with existing customers, and growing your business through customer loyalty. Check out my list of the best customer loyalty software and choose the tool most appropriate for your business’s size and needs.
How I Selected the Best Customer Loyalty Software
Perhaps you're wondering how I selected the best customer loyalty software for this list. To build this top 10 list, I evaluated and compared a wide range of customer loyalty software with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX Lead experience to pinpoint the features that add a lot of value.
If you have general questions about customer loyalty software or how to pick the best customer loyalty software for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Selection Criteria
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best customer loyalty software for this article:
User Interface (UI):
Is the UI clean and attractive? If so, it’s on this list. You don’t want to wince every time you log into your customer loyalty software! Find a tool that makes management an efficient and unique experience with an intuitive, sleek user interface.
Usability:
You want your customer loyalty software to be easy to use and manage. Learning and mastering how to use your software is essential to having a tool that supports your needs. If you can’t find the solutions immediately within your tool’s homepage, you’re wasting time on navigation instead of enhancing customer support.
Software Integrations:
Part of my criteria included whether these softwares could connect with other tools you might be using on a daily basis. Pre-built integrations are key to managing pricing, automation, mobile apps, VIP customer lists, and more.
Pricing:
Every business has unique needs, so finding the tool that provides just what you need for a budget-appropriate price is essential. You don’t want to be paying for integrations you don’t need or tools you won’t use.
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Overviews of the 10 Best Customer Loyalty Software
Here’s a brief description of each customer loyalty software to showcase each one's best use case, some noteworthy features, screenshots, and pricing information.
Fivestars
Best for helping local businesses thrive
Local businesses have long struggled to compete with massive conglomerates like Walmart and Target. However, Five Stars has placed a focus on helping these smaller competitors thrive with a powerful marketing program that allows you to create a unique rewards program, build and manage a customer database, and automate customer connections.
Everything they do ensures you play up your local connections and grow your community awareness to maximize customer attraction and loyalty. With their customer loyalty software and marketing solutions, you can double return visits, increase profits, and incentivize customers to do marketing work for you.
If you want to optimize each customer’s journey and get more people into your store, Five Stars delivers seamless integrations for many essential aspects of your local business. This customer loyalty software specializes in apparel, retail, food service, and spa/salon industries.
Five Stars Standout Features and Integrations
Features include customer acquisition, payment processing, customizable loyalty programs, promotional tools, and automated marketing.
Integrations include Birdeye, Enplug DisplayOS, GuestRez, AutoPilot, AltaMetrics, Spectrio, Harbortouch POS, Social Media, and Any Connector for other integrations.
Pros
- Allows customers to find you
- Scalable
- Customers like the system
- Easy to use
Cons
- Installation kit is expensive
- Doesn’t notify customers when loyalty points may expire
Yotpo
Best for collecting and sharing user-generated content
Yotpo strives to create a unique and engaging experience for your customers through user-generated content that allows them to feel like collaborators and creators. With their input, you can build your brand by leveraging reviews, photos, and more throughout the buyer’s journey. This loyalty platform helps you automatically collect, curate, manage, and respond to user-generated content.
In addition to managing user content, Yotpo also monitors your eCommerce site, along with SEO rankings and social media channels, to customize your marketing solutions. By reviewing customer needs through these channels, you can create more targeted campaigns for email marketing, social marketing, marketing automation and analytics, marketing resource management, and search and mobile marketing.
Yotpo is enterprise ready from end to end and can accommodate medium businesses, as well as global brands. It’s fully customizable and allows for easy migration from whatever customer loyalty platform you’re currently on. New features released every month offer even more modular features that grow with your business.
Yotpo Standout Features and Integrations
Features include SMS bump, review collection, loyalty rewards, referral program, subscriptions, visual UGC, inspiration gallery, loyalty ROI calculator, SMS managed services, and API integration.
Integrations include Shopify, Magento, WooCommerce, and BigCommerce.
Pros
- Doesn’t require too much hands-on management
- Very user friendly interface
- Responsive customer service team
Cons
- Not enough email template options
- Installation requires some coding knowledge
TapMango
Best for coffee shops and restaurant loyalty management
While TapMango is a loyalty software that has been used across over 30 industries, it stands out most for coffee shops, cafes, bakeries, and restaurants. In addition to their rewards management programs, they also offer an online ordering platform that eliminates the need for overpriced third-party ordering services, allowing you to do it all in-house.
With their platform, businesses enjoy access to a marketing portal, custom mobile app, customer-facing tablets, and branded keytags that can also be used as gift cards. You’ll be able to utilize their tools to create flexible loyalty programs and automated promotional offerings that will bring customers back more frequently, as well as acquire new customers through automated referral systems, review incentives, and image sharing from your in-store tablet.
In addition to restaurant and food service, TapMango also services the automotive, beauty, clothing, entertainment, gaming, golf, health, and nutrition industries. They offer solutions for businesses that operate exclusively online, as well as those that have local brick-and-mortar stores and franchises nationwide.
TapMango Standout Features and Integrations
Features include custom mobile app, customer-facing tablet, text messaging, custom Interface, custom points reward system, automatic customer segmentation, and multiple location management.
Integrations include Vend, Square, Lightspeed, Clover, MindBody, Shopify, Toast, Yelp, Google My Business, and Open API.
Pros
- Simple check-in system
- Customers love it
- Customer retargeting
- Easy integration
Cons
- Customer support through online tutorials
- Doesn’t integrate with all POS systems
Zinrelo
Best for holistic integrations of loyalty management, analytics, and strategy
Zinrelo is the most unique platform I found while putting together this list. Their goal is to integrate every element of your business into their system in order to ensure that all the moving parts are working well together. It considers customer behavior, along with your needs as a business owner, to create seamless cohesion between loyalty rewards, analytics, branding, and marketing.
This customer loyalty rewards software utilizes all aspects of customer loyalty to unlock even more potential from shoppers in your sphere. From transactional and social loyalty to emotional and advocacy loyalty, their functionality ensures repeat customers through frequent check-ins, automated promotions, and access to their network of global partners.
Zinrelo purports to work for businesses large and small across a number of industries, including consumer goods, cosmetics, nutrition, sports, events, apparel, and automotive. They also service B2B vectors and subscription services. Their resources can help you estimate the impact they can have on your business before you sign up.
Zinrelo Standout Features and Integrations
Features include a customizable loyalty program, data sciences, receipt scanning, POS integration, and B2B solutions.
Integrations include Shopify, BigCommerce, Miva, Magento, Klaviyo, Listrak, Zembula, Trustpilot, Oracle Netsuite, and Hubspot.
Pros
- Positive response from customers
- Easy and intuitive to use
- Responsive customer service team
Cons
- Setup can be confusing
Currency Alliance
Best for cloud-based management of medium to large businesses
Currency Alliance is here with a suite of tools for loyalty program management, as well as marketing communications. If you need a customer loyalty software platform that offers nearly unlimited collaboration opportunities through API integrations, this is your best bet. You can easily collaborate with partners, run independent reward campaigns, explore headless loyalty programs, create apps, and add agility to legacy systems.
This platform also allows you to integrate your entire ecosystem in one place with access to your POS system, LMS, CRM, website, commerce engine, analytics, apps, CMS, ERP, and payment gateways. With modular architecture and cloud-based technology, you can use this software on any legacy systems, frontend framework, blockchain, and more.
Ideal for mid-size and large businesses, Currency Alliance is designed for a variety of industries. They have their own rewards currency, called “Comcoins,” which can be issued internally or to customers. They also offer a B2B loyalty marketplace, as well as a completely customizable loyalty program built from the ground up by your team.
Currency Alliance Standout Features and Integrations
Features include secure multi-layer architecture, cloud-based software, AI-managed fraud management, API documentation, points and miles exchange, social media integration, and accrual service.
Integrations include Stripe, Hubspot, Square, Magento, Shopify, Salesforce, BigCommerce, and Social Media.
Pros
- Flexible loyalty rules engine
- Very easy to track points and behavior
- Rapid integration process
- Adjustable monthly cost based on your sales
Cons
- Lack explanations for technical implementation
- Fewer rewards options for international clients
Paystone
Best for rentable POS systems and virtual payments
Paystone focuses on three avenues of support for businesses through their customer loyalty software. You can manage engagement software, payment processing, and reputation marketing all on one platform. Whether customers are visiting virtually or in-store, Paystone can help.
They’ve put a lot of thought into customer engagement with tools that support a loyalty program, gift card incentive, and automated marketing that all enhances your communication with customers. Whether you design and sell your own gift cards, create a custom loyalty program, or send out automated birthday, anniversary, and general sale notifications — all the tools are right at your fingertips.
Paystone is also ideal for any business that wants to streamline their payment system with wireless and countertop terminals, virtual terminals, and POS system solutions that work for your brick-and-mortar store. Paystone typically works best for medium to large businesses in the retail, food service, and vehicle sales industries.
Paystone Standout Features and Integrations
Features include virtual billing, customizable rewards programs, customizable gift card sales, marketing automation, reporting and analytics, and automated reputation management.
Integrations include acceo logivision, BigCommerce, Bullfrog Tech, Cemcr, ecwid, Hippos, idealPOS, Magento, nown, Shopify, Xperio, Woo, and SmoothCommerce.
Pros
- Customizable plans that allow you to pay just for what you need
- Quick deployment and setup
- Easily integrated and cloud-based software
Cons
- Different cards for loyalty and gift cards
- Customer signup can be difficult
Spark Loyalty
Best for accelerating your retail business through automated marketing
Spark Loyalty is a CRM that seeks to transform your marketing strategy with loyalty solutions that work better than traditional online strategies. They focus on helping your business grow with automated campaigns that spotlight your brand. With email, SMS, and push notifications, you have everything you need to ensure customer engagement at your fingertips.
This customer loyalty program software works through a custom-branded rewards program that keeps you connected with your customers. Their automated campaigns review your customer segments to learn the best times for sending promos and reminders that get you repeat customer purchases.
If you’re looking for a simple, scalable loyalty rewards solution, Spark Loyalty is it. With a streamlined payment plan that offers a monthly subscription, you get all the tech — without the setup fees, devices, or contracts required by other companies.
Spark Loyalty Standout Features and Integrations
Features include customizable loyalty program, data and analytics, customer segmentation, predictive automation for marketing, and a mobile app for customers.
Integrations API access
Pros
- No contracts
- No POS integration required
- Low monthly payment
Cons
- Doesn’t offer a comprehensive integration experience
Preferred Patron Loyalty
Best for incentivizing customers to shop more often
Preferred Patron Loyalty is best known for their incentivization tools to retarget repeat customers. This customer loyalty software helps you develop promotions, manage loyalty customers, create gift cards, and utilize multi-channel marketing. Their software can handle all types of promotions, including customer appreciation, cash-back promos, referrals, mystery rewards, and recognition rewards.
With the help of a simple tablet at checkout, you can encourage customers to sign up for your loyalty program in less than a minute and create an easily managed list of top patrons to your store. Integrate email, social media, and SMS to create campaigns that reach everyone on your list — whether they signed up with a phone number or just their email address.
The Preferred Patron Loyalty platform is designed for businesses of all sizes, both online only and in-store configurations. They’ve worked with a diverse array of industries that range from spas and veterinarian offices to restaurant, hospitality, and gaming businesses.
Preferred Patron Loyalty Standout Features and Integrations
Features include cardless payment, data feed automation, branding services, marketing campaign setup, customer data and metrics, customizable customer account types, customizable rewards styles, autopilot marketing, gamification, and employee recognition.
Integrations include Standalone Operation, REST API, VendHQ POS, DMS Automotive Systems, Lightspeed Retail (X-Series), WebRezPro, Square POS, Barnet POS, PXIER POS and Online Ordering & Delivery, and Shopify.
Pros
- Responsive customer service
- Simple UI with powerful tools
- User-friendly system
Cons
- Software updates take up extra time
- Confusing email templates for marketing
Kangaroo
Best for insights & data that help you find opportunities to grow
Whether you’re part of a small business or a massive restaurant chain, Kangaroo offers solutions for nearly every industry and vertical. They offer tools that help you acquire new customers, retain them, engage with them, market to your base, and gather data to help you expand.
The data is the truly cool thing about Kangaroo. Loyalty insights and customer reporting ensure you have the real-time access you need to optimize your customer loyalty program, maximize customer retention and engagement, and accelerate ROI. You can customize your reporting dashboard for any device and segment customer information to see relevant insights.
Leverage your best customers to gain new ones with Kangaroo’s one-click referral marketing, social media referrals, and dynamic rewards structure. You can set up your program and loyalty platform in less than a minute!
Kangaroo Standout Features and Integrations
Features may include tier rewards, geo-targeting, partner rewards, custom branded apps, email marketing, SMS / MMS text marketing, marketing automation, white glove customer support, eCommerce license, CX kiosk, and survey module, depending on your tier.
Integrations include API Access, Shopify, Magento, BigCommerce, Woo, Lightspeed, MailChimp, Constant Contact, and Klaviyo.
Pros
- Provides a seamless customer experience
- Fully integrated with most point of sale systems
- Customer onboarding is quick
- Easy to use and set up
Cons
- Still expanding to add more tools
- Admin site can ban be difficult to navigate
Stamped
Best for increasing customer reviews on any review platform
You want to accelerate the growth of your company, and one of the best ways to do that is through online reviews. Customers have a tendency to trust the experience of others more than any branding and packaging that you could create. Give them the feedback they want to make a decision with a little help from Stamped. In addition to a loyalty platform for eCommerce, you’re also getting a review management software that puts your name out there.
Stamped helps you build brand credibility through online reviews. It’s built for reliability and scalability to provide customer loyalty and brand-building solutions to businesses of all sizes. You can generate more product reviews and ratings, utilize user-created content, increase your net promoter score, and measure your progress through intensive analytics. All this comes with a loyalty program that you can base on points, VIP status, or referrals.
Any business that wants to get the word out there about their products and services can benefit from using Stamped. With your name appearing on Yelp, Google, Trust Pilot, and other review sites, customers will come flocking. Reward them with perks and points every time they shop.
Stamped Standout Features and Integrations
Features include review collection from multiple channels, custom forms, smart assist, automated rights management for social media, dedicated rewards page, custom widgets, and VIP tiers.
Integrations include Google, Meta, Rebuy, Gorgias, Attentive, Klaviyo, BigCommerce, Cohley, Gatsby, Drip, Instagram, Magento, and Recharge.
Pros
- Quickly syncs reviews to all your platforms
- Cheaper than Yotpo
- Easy to use interface
- Outstanding customer support
Cons
- Testing functionality requires an order through your production site
- Frequent updates move tools around
The 10 Best Customer Loyalty Software Summary
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | Fivestars Best for helping local businesses thrive | Not available | Pricing upon request | Visit Website |
2 | Yotpo Best for collecting and sharing user-generated content | Free trial | From $15/user/month | Visit Website |
3 | TapMango Best for coffee shops and restaurant loyalty management | Free demo | Pricing upon request | Visit Website |
4 | Zinrelo Best for holistic integrations of loyalty management, analytics, and strategy | Free demo | Pricing upon request | Visit Website |
5 | Currency Alliance Best for cloud-based management of medium to large businesses | Not available | From 2% of your loyalty value | Visit Website |
6 | Paystone Best for rentable POS systems and virtual payments | Not available | From $20/month + transaction fees, setup fees, and terminal rentals | Visit Website |
7 | Spark Loyalty Best for accelerating your retail business through automated marketing | 30-day free trial | From $9.99/month. | Visit Website |
8 | Preferred Patron Loyalty Best for incentivizing customers to shop more often | Offers consultation | From $59.95/month | Visit Website |
9 | Kangaroo Best for insights & data that help you find opportunities to grow | 30-day free trial | From $59/month | Visit Website |
10 | Stamped Best for increasing customer reviews on any review platform | 30-day free trial | From $19/Month | Visit Website |
Other Options
Here are a few more options that didn’t make the best customer loyalty software list:
- White Label Loyalty
Best for focusing on customers instead of tech
- Talon.One
Best for coupon creation and referral programs
- Annex Cloud
A cloud-based system that allows businesses to track customer activities and offer rewards for writing reviews, referrals, and making online purchases.
- LoyaltyLion
Cloud-based customer loyalty and engagement management for small and large eCommerce businesses.
- Open Loyalty
A headless software that offers the most flexible building blocks for any customer rewards program with an API-first approach.
- Tango Card
Offers an incentive-driven platform for B2B spaces. Ideal for global enterprises.
People Also Ask
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Further Reading
I hope this was a helpful overview of the top customer loyalty software tools available to you. With this guide, you can find the perfect match for your business needs.
If you’re looking for more reading to help enhance your business, consider exploring the CX Lead blog or subscribing today for topical tips.