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With many different customer loyalty software available, finding the right one for your needs is time-consuming. You know you want software to help you maintain lasting relationships with your customers and reward them for their loyalty, but you need to figure out which system is best. In this article, I'll help you make your choice simpler by sharing my insights on the best customer loyalty software to engage with your customers, maintain a positive relationship, and help you stay competitive.

What is Customer Loyalty Software?

Customer loyalty software are tools used by businesses to automate the process of rewarding customers for their repeat business often through points, discounts, or special offers. They include tool for reward management, personalized communication, and customer interaction tracking to provide tailored reward experiences based on customer preferences and purchase histories. They also collect data on customer behavior to help teams hone their loyalty programs further.

Using customer loyalty software offers numerous benefits, including increased customer satisfaction and retention, and increased sales and revenue through repeat purchases. Customer loyalty software also allows teams to craft more targeted marketing campaigns based on customer behavior, preferences, and insights, making your customers feel more valued and understood.

Overviews of the 10 Best Customer Loyalty Software

Here’s a brief description of my top 10 selections for customer loyalty software that showcases each one’s best use case, some noteworthy features, screenshots, and pricing information. I’ve also included a few extra software systems below in case you need more options to consider.

Best for building brand loyalty with automated word-of-mouth marketing

  • Free plan available
  • From $499/month
Visit Website
Rating: 4.6/5

Snoball is a word-of-mouth marketing platform designed to automate the generation of referrals, the creation of marketing assets, and the collection of reviews from satisfied customers. It distinguishes itself by offering a comprehensive solution that integrates with CRM systems, enabling businesses to tap into customer advocacy and build a marketing funnel rooted in trust.

As a customer loyalty software, Snoball makes it easy for customers to share their positive experiences. Through strategic incentives, customers are encouraged to refer others or leave reviews, allowing them to feel more connected to the brand.

Additionally, Snoball's video testimonial feature allows customers to engage on a deeper level. In turn, those who watch these same videos are more likely to develop a strong emotional connection. Overall, Snoball's suite of features works to nurture customer loyalty by enhancing engagement, personalization, and trust, all of which are fundamental to creating a loyal customer base. 

Snoball Standout Features and Integrations

Features include automated referrals, analytics and reporting, marketing asset creation, marketing funnel progression, a centralized dashboard, and more.

Integrations include Salesforce, HubSpot, Zoho CRM, Oracle, Adobe, and more.

Pros and cons


  • Robust analytics and reporting
  • Video testimonial options
  • Automated referral collection


  • Limited customization options for certain features
  • May be pricey for small businesses

Best for customer/member savings & engagement

  • A free trial is available post demo
  • $450/month
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Rating: 3.8/5

Abenity is a membership-based perks and discount program that provides organizations with a platform to offer a variety of exclusive deals and savings to their employees, members, or customers. The platform is designed to support organizations in their efforts to improve employee benefits, enhance member value, and increase customer engagement by providing a tangible, value-added service.

Abenity helps organizations enhance their customer loyalty and retention by offering a selection of local and national discounts, private offers, and corporate rates from well-known brands, aiming to support employers in their efforts to attract, engage, and retain their workforce. This includes a variety of savings opportunities from thousands of vendors, covering products and services such as movie tickets, car rentals, and hotels. Abenity additionally allows for full customization of the program's branding and content, enabling organizations to tailor the experience to their brand identity. 

Moreover, the service includes a managed approach, handling merchant management, enrollment, and technology development, which can alleviate administrative burdens for organizations. Additionally, Abenity is recognized for its focus on local offers and location-aware technology, which facilitates easy access to corporate discounts for employees in their communities, with the goal of increasing their spendable income and reducing financial stress.

Abenity Standout Features and Integrations

Features include engagement and communications tools, analytics and reporting tools, tools for importing member data and managing member registration, an administrative portal for managing the perks program, private discounts, and a mobile app.

Integrations include Salesforce, Workday, Microsoft Azure, ArcGIS, and Google Maps.

Pros and cons


  • Includes access to in-network caregivers
  • Provides support for working parents
  • Includes resource groups for employees
  • Offers complimentary events and family activities


  • Limited flexibility in care options
  • Limited availability outside of North America

Best for holistic integrations of loyalty management, analytics, and strategy

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.7/5

Zinrelo is the most unique platform I found while putting together this list. Their goal is to integrate every element of your business into their system in order to ensure that all the moving parts are working well together. It considers customer behavior, along with your needs as a business owner, to create seamless cohesion between loyalty rewards, analytics, branding, and marketing.

This customer loyalty rewards software utilizes all aspects of customer loyalty to unlock even more potential from shoppers in your sphere. From transactional and social loyalty to emotional and advocacy loyalty, their functionality ensures repeat customers through frequent check-ins, automated promotions, and access to their network of global partners.

Zinrelo purports to work for businesses large and small across a number of industries, including consumer goods, cosmetics, nutrition, sports, events, apparel, and automotive. They also service B2B vectors and subscription services. Their resources can help you estimate the impact they can have on your business before you sign up.

Zinrelo Standout Features and Integrations

Features include a customizable loyalty program, data sciences, receipt scanning, POS integration, and B2B solutions.

Integrations include Shopify, BigCommerce, Miva, Magento, Klaviyo, Listrak, Zembula, Trustpilot, Oracle Netsuite, and Hubspot.

Pros and cons


  • Responsive customer service team
  • Easy and intuitive to use
  • Positive response from customers


  • Setup can be confusing

Best for helping local businesses thrive

  • Pricing upon request
Visit Website
Rating: 4.4/5

Local businesses have long struggled to compete with massive conglomerates like Walmart and Target. However, Five Stars has placed a focus on helping these smaller competitors thrive with a powerful marketing program that allows you to create a unique rewards program, build and manage a customer database, and automate customer connections.

Everything they do ensures you play up your local connections and grow your community awareness to maximize customer attraction and loyalty. With their customer loyalty software and marketing solutions, you can double return visits, increase profits, and incentivize customers to do marketing work for you.

If you want to optimize each customer’s journey and get more people into your store, Five Stars delivers seamless integrations for many essential aspects of your local business. This customer loyalty software specializes in apparel, retail, food service, and spa/salon industries.

Five Stars Standout Features and Integrations

Features include customer acquisition, payment processing, customizable loyalty programs, promotional tools, and automated marketing.

Integrations include Birdeye, Enplug DisplayOS, GuestRez, AutoPilot, AltaMetrics, Spectrio, Harbortouch POS, Social Media, and Any Connector for other integrations.

Pros and cons


  • Easy to use
  • Customers like the system
  • Scalable
  • Allows customers to find you


  • Doesn’t notify customers when loyalty points may expire
  • Installation kit is expensive

Best for collecting and sharing user-generated content

  • Free trial available
  • From $9/month.
Visit Website
Rating: 4.2/5

Yotpo strives to create a unique and engaging experience for your customers through user-generated content that allows them to feel like collaborators and creators. With their input, you can build your brand by leveraging reviews, photos, and more throughout the buyer’s journey. This loyalty platform helps you automatically collect, curate, manage, and respond to user-generated content.

In addition to managing user content, Yotpo also monitors your eCommerce site, along with SEO rankings and social media channels, to customize your marketing solutions. By reviewing customer needs through these channels, you can create more targeted campaigns for email marketing, social marketing, marketing automation and analytics, marketing resource management, and search and mobile marketing.

Yotpo is enterprise ready from end to end and can accommodate medium businesses, as well as global brands. It’s fully customizable and allows for easy migration from whatever customer loyalty platform you’re currently on. New features released every month offer even more modular features that grow with your business.

Yotpo Standout Features and Integrations

Features include SMS bump, review collection, loyalty rewards, referral program, subscriptions, visual UGC, inspiration gallery, loyalty ROI calculator, SMS managed services, and API integration.

Integrations include Shopify, Magento, WooCommerce, and BigCommerce.

Pros and cons


  • Responsive customer service team
  • Very user friendly interface
  • Doesn’t require too much hands-on management


  • Installation requires some coding knowledge
  • Not enough email template options

Best for coffee shops and restaurant loyalty management

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.2/5

While TapMango is a loyalty software that has been used across over 30 industries, it stands out most for coffee shops, cafes, bakeries, and restaurants. In addition to their rewards management programs, they also offer an online ordering platform that eliminates the need for overpriced third-party ordering services, allowing you to do it all in-house.

With their platform, businesses enjoy access to a marketing portal, custom mobile app, customer-facing tablets, and branded keytags that can also be used as gift cards. You’ll be able to utilize their tools to create flexible loyalty programs and automated promotional offerings that will bring customers back more frequently, as well as acquire new customers through automated referral systems, review incentives, and image sharing from your in-store tablet.

In addition to restaurant and food service, TapMango also services the automotive, beauty, clothing, entertainment, gaming, golf, health, and nutrition industries. They offer solutions for businesses that operate exclusively online, as well as those that have local brick-and-mortar stores and franchises nationwide.

TapMango Standout Features and Integrations

Features include custom mobile app, customer-facing tablet, text messaging, custom Interface, custom points reward system, automatic customer segmentation, and multiple location management.

Integrations include Vend, Square, Lightspeed, Clover, MindBody, Shopify, Toast, Yelp, Google My Business, and Open API.

Pros and cons


  • Easy integration
  • Customer retargeting
  • Customers love it
  • Simple check-in system


  • Doesn’t integrate with all POS systems
  • Customer support through online tutorials

Best for cloud-based management of medium to large businesses

  • From 2% of your loyalty value

Currency Alliance is here with a suite of tools for loyalty program management, as well as marketing communications. If you need a customer loyalty software platform that offers nearly unlimited collaboration opportunities through API integrations, this is your best bet. You can easily collaborate with partners, run independent reward campaigns, explore headless loyalty programs, create apps, and add agility to legacy systems.

This platform also allows you to integrate your entire ecosystem in one place with access to your POS system, LMS, CRM, website, commerce engine, analytics, apps, CMS, ERP, and payment gateways. With modular architecture and cloud-based technology, you can use this software on any legacy systems, frontend framework, blockchain, and more.

Ideal for mid-size and large businesses, Currency Alliance is designed for a variety of industries. They have their own rewards currency, called “Comcoins,” which can be issued internally or to customers. They also offer a B2B loyalty marketplace, as well as a completely customizable loyalty program built from the ground up by your team.

Currency Alliance Standout Features and Integrations

Features include secure multi-layer architecture, cloud-based software, AI-managed fraud management, API documentation, points and miles exchange, social media integration, and accrual service.

Integrations include Stripe, Hubspot, Square, Magento, Shopify, Salesforce, BigCommerce, and Social Media.

Pros and cons


  • Adjustable monthly cost based on your sales
  • Rapid integration process
  • Very easy to track points and behavior
  • Flexible loyalty rules engine


  • Fewer rewards options for international clients
  • Lack explanations for technical implementation

Best for insights & data that help you find opportunities to grow

  • 30-day free trial
  • From $59/month

Whether you’re part of a small business or a massive restaurant chain, Kangaroo offers solutions for nearly every industry and vertical. They offer tools that help you acquire new customers, retain them, engage with them, market to your base, and gather data to help you expand.

The data is the truly cool thing about Kangaroo. Loyalty insights and customer reporting ensure you have the real-time access you need to optimize your customer loyalty program, maximize customer retention and engagement, and accelerate ROI. You can customize your reporting dashboard for any device and segment customer information to see relevant insights.

Leverage your best customers to gain new ones with Kangaroo’s one-click referral marketing, social media referrals, and dynamic rewards structure. You can set up your program and loyalty platform in less than a minute!

Kangaroo Standout Features and Integrations

Features may include tier rewards, geo-targeting, partner rewards, custom branded apps, email marketing, SMS / MMS text marketing, marketing automation, white glove customer support, eCommerce license, CX kiosk, and survey module, depending on your tier.

Integrations include API Access, Shopify, Magento, BigCommerce, Woo, Lightspeed, MailChimp, Constant Contact, and Klaviyo.

Pros and cons


  • Easy to use and set up
  • Customer onboarding is quick
  • Fully integrated with most point of sale systems
  • Provides a seamless customer experience


  • Admin site can ban be difficult to navigate
  • Still expanding to add more tools

Best for rentable POS systems and virtual payments

  • From $20/month + transaction fees, setup fees, and terminal rentals

Paystone focuses on three avenues of support for businesses through their customer loyalty software. You can manage engagement software, payment processing, and reputation marketing all on one platform. Whether customers are visiting virtually or in-store, Paystone can help.

They’ve put a lot of thought into customer engagement with tools that support a loyalty program, gift card incentive, and automated marketing that all enhances your communication with customers. Whether you design and sell your own gift cards, create a custom loyalty program, or send out automated birthday, anniversary, and general sale notifications — all the tools are right at your fingertips.

Paystone is also ideal for any business that wants to streamline their payment system with wireless and countertop terminals, virtual terminals, and POS system solutions that work for your brick-and-mortar store. Paystone typically works best for medium to large businesses in the retail, food service, and vehicle sales industries.

Paystone Standout Features and Integrations

Features include virtual billing, customizable rewards programs, customizable gift card sales, marketing automation, reporting and analytics, and automated reputation management.

Integrations include acceo logivision, BigCommerce, Bullfrog Tech, Cemcr, ecwid, Hippos, idealPOS, Magento, nown, Shopify, Xperio, Woo, and SmoothCommerce.

Pros and cons


  • Easily integrated and cloud-based software
  • Quick deployment and setup
  • Customizable plans that allow you to pay just for what you need


  • Customer signup can be difficult
  • Different cards for loyalty and gift cards

Best for accelerating your retail business through automated marketing

  • 30-day free trial
  • From $9.99/month.

Spark Loyalty is a CRM that seeks to transform your marketing strategy with loyalty solutions that work better than traditional online strategies. They focus on helping your business grow with automated campaigns that spotlight your brand. With email, SMS, and push notifications, you have everything you need to ensure customer engagement at your fingertips.

This customer loyalty program software works through a custom-branded rewards program that keeps you connected with your customers. Their automated campaigns review your customer segments to learn the best times for sending promos and reminders that get you repeat customer purchases.

If you’re looking for a simple, scalable loyalty rewards solution, Spark Loyalty is it. With a streamlined payment plan that offers a monthly subscription, you get all the tech — without the setup fees, devices, or contracts required by other companies.

Spark Loyalty Standout Features and Integrations

Features include customizable loyalty program, data and analytics, customer segmentation, predictive automation for marketing, and a mobile app for customers.

Integrations API access

Pros and cons


  • Low monthly payment
  • No POS integration required
  • No contracts


  • Doesn’t offer a comprehensive integration experience

The Best Customer Loyalty Software: Quick Comparison Chart

Here’s a comparison chart that summarizes basic details about each of my top customer loyalty software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.

Tools Price
Snoball From $499/month
Abenity $450/month
Zinrelo Pricing upon request
Fivestars Pricing upon request
Yotpo From $9/month.
TapMango Pricing upon request
Currency Alliance From 2% of your loyalty value
Kangaroo From $59/month
Paystone From $20/month + transaction fees, setup fees, and terminal rentals
Spark Loyalty From $9.99/month.
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Options

Here are a few more options that didn’t make the best customer loyalty software list:

  1. Preferred Patron Loyalty

    Best for incentivizing customers to shop more often

  2. White Label Loyalty

    Best for focusing on customers instead of tech

  3. Talon.One

    Best for coupon creation and referral programs

  4. Stamped

    Best for increasing customer reviews on any review platform

  5. Annex Cloud

    A cloud-based system that allows businesses to track customer activities and offer rewards for writing reviews, referrals, and making online purchases.

  6. LoyaltyLion

    Cloud-based customer loyalty and engagement management for small and large eCommerce businesses.

How I Selected the Best Customer Loyalty Software

Perhaps you're wondering how I selected the best customer loyalty software for this list. To build this top 10 list, I evaluated and compared a wide range of customer loyalty software with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX Lead experience to pinpoint the features that add a lot of value.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best customer loyalty software for this article:

User Interface (UI)

Is the UI clean and attractive? If so, it’s on this list. You don’t want to wince every time you log into your customer loyalty software! Find a tool that makes management an efficient and unique experience with an intuitive, sleek user interface.


You want your customer loyalty software to be easy to use and manage. Learning and mastering how to use your software is essential to having a tool that supports your needs. If you can’t find the solutions immediately within your tool’s homepage, you’re wasting time on navigation instead of enhancing customer support.

Software Integrations 

Part of my criteria included whether these software systems could connect with other tools you might be using on a daily basis. Pre-built integrations are key to managing pricing, automation, mobile apps, VIP customer lists, and more.


Every business has unique needs, so finding the tool that provides just what you need for a budget-appropriate price is essential. You don’t want to be paying for integrations you don’t need or tools you won’t use.

People Also Ask

Do you have questions about customer loyalty software and what it has to offer? These answers to frequently asked questions are a great place to start:

How does customer loyalty software work?

Customer loyalty software is programming that allows businesses to build and manage custom loyalty programs for their own customer base. Some offer point-based systems or referral rewards, while others allow you to create coupons from scratch, customize gift cards, and run automated promotions.

With customer loyalty software, you can manage everything about your customer loyalty program, including attracting new customers, communicating with existing customers, and growing your business through customer loyalty.

What are the benefits of customer loyalty software?

The primary motive of customer loyalty software companies is to provide your business with repeat customers through rewards incentives and targeted customer data. By blending your marketing, analytics, and promotions all in one place, you can manage every aspect of your business more easily. You’ll be able to increase customer retention and find new, high-value customers.

What are the key features of customer loyalty software?

Some of the key features you’ll find across all customer loyalty software include dynamic customer segmentation, extensive rewards catalogues, CRM system integration, POS integration, omnichannel distribution, and flexible reward-building system. Some customer loyalty software also helps you maximize user-generated content through automated review syncing, image sharing, and check-in capabilities.

What other customer loyalty software should I use?

Depending on what your business needs at the moment, you can integrate many other features into your customer loyalty software package. Once you’ve worked out the rewards system, consider adding customer analytics to help you make more informed decisions, automated marketing that will create campaigns and send notifications that encourage customers to shop more, and a custom mobile app that enhances your brand recognition.

Further Reading

I hope this was a helpful overview of the top customer loyalty software tools available to you. With this guide, you can find the perfect match for your business needs. 

If you’re looking for more reading to help enhance your business, consider exploring the CX Lead blog or subscribing today for topical tips.