16 Best Customer Loyalty Software Of 2025: Compared

Zonka Feedback is a customer feedback and experience management platform that helps you gather, analyze, and act on customer insights. 

When you’re looking to enhance customer loyalty, Zonka Feedback has a range of features that can make a real difference. For example, I like its ability to measure customer experience metrics like net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). These metrics give you a clear picture of how your customers feel about your brand.

It also offers AI-driven sentiment analysis. This feature automatically categorizes feedback into positive, neutral, or negative sentiments, helping you quickly identify areas that need attention. By understanding customer emotions, you can address concerns promptly and enhance satisfaction, which is crucial for building loyalty. 

Zonka Feedback Standout Features and Integrations

Features include survey logic and branching, white-labeling, offline survey capabilities, mobile-responsive surveys, QR code feedback collection, sentiment-based workflows, response inbox for centralized feedback management, contact management, survey throttling to prevent over-surveying, and AI-powered survey creation. 

Integrations include Salesforce, HubSpot, ActiveCampaign, Zendesk, Intercom, Slack, MS Teams, Zapier, Webhooks, Jira, Front, and Freshdesk.

Velaris is a comprehensive customer success platform designed to help teams understand their customers and enhance operations. It offers AI-powered analytics, success plans, collaboration tools, and automation to improve productivity and customer engagement.

Velaris stands out as a customer loyalty software with features designed to enhance customer success and retention. One of the most compelling features of Velaris is its robust data and analytics capabilities. The platform provides a 360-degree view of customer data, integrating information from various systems to offer a clear and intuitive understanding of customer accounts.

This data can then be used with its collaboration feature, which allows teams to communicate directly with customers through targeted email campaigns. This is a good way for teams to build customer loyalty with promotional campaigns and rewards.

Velaris Standout Features and Integrations

Features include customer portfolio health, sentiment analysis, automation builder, success plans, playbooks, customer portals, and surveys for feedback.

Integrations include Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, HubSpot, Jira, and Salesforce.

Zinrelo is the most unique platform I found while putting together this list. Their goal is to integrate every element of your business into their system in order to ensure that all the moving parts are working well together. It considers customer behavior, along with your needs as a business owner, to create seamless cohesion between loyalty rewards, analytics, branding, and marketing.

This customer loyalty rewards software utilizes all aspects of customer loyalty to unlock even more potential from shoppers in your sphere. From transactional and social loyalty to emotional and advocacy loyalty, their functionality ensures repeat customers through frequent check-ins, automated promotions, and access to their network of global partners.

Zinrelo purports to work for businesses large and small across a number of industries, including consumer goods, cosmetics, nutrition, sports, events, apparel, and automotive. They also service B2B vectors and subscription services. Their resources can help you estimate the impact they can have on your business before you sign up.

Zinrelo Standout Features and Integrations

Features include a customizable loyalty program, data sciences, receipt scanning, POS integration, and B2B solutions.

Integrations include Shopify, BigCommerce, Miva, Magento, Klaviyo, Listrak, Zembula, Trustpilot, Oracle Netsuite, and Hubspot.

Local businesses have long struggled to compete with massive conglomerates like Walmart and Target. However, Five Stars has placed a focus on helping these smaller competitors thrive with a powerful marketing program that allows you to create a unique rewards program, build and manage a customer database, and automate customer connections.

Everything they do ensures you play up your local connections and grow your community awareness to maximize customer attraction and loyalty. With their customer loyalty software and marketing solutions, you can double return visits, increase profits, and incentivize customers to do marketing work for you.

If you want to optimize each customer’s journey and get more people into your store, Five Stars delivers seamless integrations for many essential aspects of your local business. This customer loyalty software specializes in apparel, retail, food service, and spa/salon industries.

Five Stars Standout Features and Integrations

Features include customer acquisition, payment processing, customizable loyalty programs, promotional tools, and automated marketing.

Integrations include Birdeye, Enplug DisplayOS, GuestRez, AutoPilot, AltaMetrics, Spectrio, Harbortouch POS, Social Media, and Any Connector for other integrations.

Yotpo strives to create a unique and engaging experience for your customers through user-generated content that allows them to feel like collaborators and creators. With their input, you can build your brand by leveraging reviews, photos, and more throughout the buyer’s journey. This loyalty platform helps you automatically collect, curate, manage, and respond to user-generated content.

In addition to managing user content, Yotpo also monitors your eCommerce site, along with SEO rankings and social media channels, to customize your marketing solutions. By reviewing customer needs through these channels, you can create more targeted campaigns for email marketing, social marketing, marketing automation and analytics, marketing resource management, and search and mobile marketing.

Yotpo is enterprise ready from end to end and can accommodate medium businesses, as well as global brands. It’s fully customizable and allows for easy migration from whatever customer loyalty platform you’re currently on. New features released every month offer even more modular features that grow with your business.

Yotpo Standout Features and Integrations

Features include SMS bump, review collection, loyalty rewards, referral program, subscriptions, visual UGC, inspiration gallery, loyalty ROI calculator, SMS managed services, and API integration.

Integrations include Shopify, Magento, WooCommerce, and BigCommerce.

Snoball is a word-of-mouth marketing platform designed to automate the generation of referrals, the creation of marketing assets, and the collection of reviews from satisfied customers. It distinguishes itself by offering a comprehensive solution that integrates with CRM systems, enabling businesses to tap into customer advocacy and build a marketing funnel rooted in trust.

As a customer loyalty software, Snoball makes it easy for customers to share their positive experiences. Through strategic incentives, customers are encouraged to refer others or leave reviews, allowing them to feel more connected to the brand.

Additionally, Snoball's video testimonial feature allows customers to engage on a deeper level. In turn, those who watch these same videos are more likely to develop a strong emotional connection. Overall, Snoball's suite of features works to nurture customer loyalty by enhancing engagement, personalization, and trust, all of which are fundamental to creating a loyal customer base. 

Snoball Standout Features and Integrations

Features include automated referrals, analytics and reporting, marketing asset creation, marketing funnel progression, a centralized dashboard, and more.

Integrations include Salesforce, HubSpot, Zoho CRM, Oracle, Adobe, and more.

While TapMango is a loyalty software that has been used across over 30 industries, it stands out most for coffee shops, cafes, bakeries, and restaurants. In addition to their rewards management programs, they also offer an online ordering platform that eliminates the need for overpriced third-party ordering services, allowing you to do it all in-house.

With their platform, businesses enjoy access to a marketing portal, custom mobile app, customer-facing tablets, and branded keytags that can also be used as gift cards. You’ll be able to utilize their tools to create flexible loyalty programs and automated promotional offerings that will bring customers back more frequently, as well as acquire new customers through automated referral systems, review incentives, and image sharing from your in-store tablet.

In addition to restaurant and food service, TapMango also services the automotive, beauty, clothing, entertainment, gaming, golf, health, and nutrition industries. They offer solutions for businesses that operate exclusively online, as well as those that have local brick-and-mortar stores and franchises nationwide.

TapMango Standout Features and Integrations

Features include custom mobile app, customer-facing tablet, text messaging, custom Interface, custom points reward system, automatic customer segmentation, and multiple location management.

Integrations include Vend, Square, Lightspeed, Clover, MindBody, Shopify, Toast, Yelp, Google My Business, and Open API.

Abenity is a membership-based perks and discount program that provides organizations with a platform to offer a variety of exclusive deals and savings to their employees, members, or customers. The platform is designed to support organizations in their efforts to improve employee benefits, enhance member value, and increase customer engagement by providing a tangible, value-added service.

Abenity helps organizations enhance their customer loyalty and retention by offering a selection of local and national discounts, private offers, and corporate rates from well-known brands, aiming to support employers in their efforts to attract, engage, and retain their workforce. This includes a variety of savings opportunities from thousands of vendors, covering products and services such as movie tickets, car rentals, and hotels. Abenity additionally allows for full customization of the program's branding and content, enabling organizations to tailor the experience to their brand identity. 

Moreover, the service includes a managed approach, handling merchant management, enrollment, and technology development, which can alleviate administrative burdens for organizations. Additionally, Abenity is recognized for its focus on local offers and location-aware technology, which facilitates easy access to corporate discounts for employees in their communities, with the goal of increasing their spendable income and reducing financial stress.

Abenity Standout Features and Integrations

Features include engagement and communications tools, analytics and reporting tools, tools for importing member data and managing member registration, an administrative portal for managing the perks program, private discounts, and a mobile app.

Integrations include Salesforce, Workday, Microsoft Azure, ArcGIS, and Google Maps.

Currency Alliance is here with a suite of tools for loyalty program management, as well as marketing communications. If you need a customer loyalty software platform that offers nearly unlimited collaboration opportunities through API integrations, this is your best bet. You can easily collaborate with partners, run independent reward campaigns, explore headless loyalty programs, create apps, and add agility to legacy systems.

This platform also allows you to integrate your entire ecosystem in one place with access to your POS system, LMS, CRM, website, commerce engine, analytics, apps, CMS, ERP, and payment gateways. With modular architecture and cloud-based technology, you can use this software on any legacy systems, frontend framework, blockchain, and more.

Ideal for mid-size and large businesses, Currency Alliance is designed for a variety of industries. They have their own rewards currency, called “Comcoins,” which can be issued internally or to customers. They also offer a B2B loyalty marketplace, as well as a completely customizable loyalty program built from the ground up by your team.

Currency Alliance Standout Features and Integrations

Features include secure multi-layer architecture, cloud-based software, AI-managed fraud management, API documentation, points and miles exchange, social media integration, and accrual service.

Integrations include Stripe, Hubspot, Square, Magento, Shopify, Salesforce, BigCommerce, and Social Media.

Spark Loyalty is a CRM that seeks to transform your marketing strategy with loyalty solutions that work better than traditional online strategies. They focus on helping your business grow with automated campaigns that spotlight your brand. With email, SMS, and push notifications, you have everything you need to ensure customer engagement at your fingertips.

This customer loyalty program software works through a custom-branded rewards program that keeps you connected with your customers. Their automated campaigns review your customer segments to learn the best times for sending promos and reminders that get you repeat customer purchases.

If you’re looking for a simple, scalable loyalty rewards solution, Spark Loyalty is it. With a streamlined payment plan that offers a monthly subscription, you get all the tech — without the setup fees, devices, or contracts required by other companies.

Spark Loyalty Standout Features and Integrations

Features include customizable loyalty program, data and analytics, customer segmentation, predictive automation for marketing, and a mobile app for customers.

Integrations API access