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Keeping customers happy and loyal is one of the best ways to grow any business. Customer loyalty software helps make that possible by turning regular buyers into returning customers through rewards, points, and personalized offers.

In today’s fast-changing market, having the right loyalty platform helps you understand your customers better, reward them in meaningful ways, and keep them coming back. Whether you run a small shop, an online store, or a large company, these tools make it easier to manage rewards, track engagement, and build long-term relationships.

Each option reviewed here is designed to help different types of businesses improve customer retention, increase engagement, and grow steadily through trusted loyalty solutions.

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Best Customer Loyalty Software Summary

Here’s a comparison chart that summarizes basic details about each of my top customer loyalty software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.

Best Customer Loyalty Software

Here’s a brief description of my top 10 selections for customer loyalty software that showcases each one’s best use case, some noteworthy features, screenshots, and pricing information. I’ve also included a few extra software systems below in case you need more options to consider.

Best for coffee shops and restaurant loyalty management

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.8/5

While TapMango is a loyalty software that has been used across over 30 industries, it stands out most for coffee shops, cafes, bakeries, and restaurants. In addition to their rewards management programs, they also offer an online ordering platform that eliminates the need for overpriced third-party ordering services, allowing you to do it all in-house.

With their platform, businesses enjoy access to a marketing portal, custom mobile app, customer-facing tablets, and branded keytags that can also be used as gift cards. You’ll be able to utilize their tools to create flexible loyalty programs and automated promotional offerings that will bring customers back more frequently, as well as acquire new customers through automated referral systems, review incentives, and image sharing from your in-store tablet.

In addition to restaurant and food service, TapMango also services the automotive, beauty, clothing, entertainment, gaming, golf, health, and nutrition industries. They offer solutions for businesses that operate exclusively online, as well as those that have local brick-and-mortar stores and franchises nationwide.

TapMango Standout Features and Integrations

Features include custom mobile app, customer-facing tablet, text messaging, custom Interface, custom points reward system, automatic customer segmentation, and multiple location management.

Integrations include Vend, Square, Lightspeed, Clover, MindBody, Shopify, Toast, Yelp, Google My Business, and Open API.

Pros and Cons

Pros:

  • Easy integration
  • Customer retargeting
  • Customers love it
  • Simple check-in system

Cons:

  • Doesn’t integrate with all POS systems
  • Customer support through online tutorials

Best for holistic integrations of loyalty management, analytics, and strategy

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.7/5

Zinrelo is the most unique platform I found while putting together this list. Their goal is to integrate every element of your business into their system in order to ensure that all the moving parts are working well together. It considers customer behavior, along with your needs as a business owner, to create seamless cohesion between loyalty rewards, analytics, branding, and marketing.

This customer loyalty rewards software utilizes all aspects of customer loyalty to unlock even more potential from shoppers in your sphere. From transactional and social loyalty to emotional and advocacy loyalty, their functionality ensures repeat customers through frequent check-ins, automated promotions, and access to their network of global partners.

Zinrelo purports to work for businesses large and small across a number of industries, including consumer goods, cosmetics, nutrition, sports, events, apparel, and automotive. They also service B2B vectors and subscription services. Their resources can help you estimate the impact they can have on your business before you sign up.

Zinrelo Standout Features and Integrations

Features include a customizable loyalty program, data sciences, receipt scanning, POS integration, and B2B solutions.

Integrations include Shopify, BigCommerce, Miva, Magento, Klaviyo, Listrak, Zembula, Trustpilot, Oracle Netsuite, and Hubspot.

Pros and Cons

Pros:

  • Responsive customer service team
  • Easy and intuitive to use
  • Positive response from customers

Cons:

  • Setup can be confusing

Best for increasing customer reviews on any review platform

  • 30-day free trial
  • From $299/month
Visit Website
Rating: 4.7/5

You want to accelerate the growth of your company, and one of the best ways to do that is through online reviews. Customers have a tendency to trust the experience of others more than any branding and packaging that you could create. Give them the feedback they want to make a decision with a little help from Stamped. In addition to a loyalty platform for eCommerce, you’re also getting a review management software that puts your name out there.

Stamped helps you build brand credibility through online reviews. It’s built for reliability and scalability to provide customer loyalty and brand-building solutions to businesses of all sizes. You can generate more product reviews and ratings, utilize user-created content, increase your net promoter score, and measure your progress through intensive analytics. All this comes with a loyalty program that you can base on points, VIP status, or referrals.

Any business that wants to get the word out there about their products and services can benefit from using Stamped. With your name appearing on Yelp, Google, Trust Pilot, and other review sites, customers will come flocking. Reward them with perks and points every time they shop.

Stamped Standout Features and Integrations

Features include review collection from multiple channels, custom forms, smart assist, automated rights management for social media, dedicated rewards page, custom widgets, and VIP tiers.

Integrations include Google, Meta, Rebuy, Gorgias, Attentive, Klaviyo, BigCommerce, Cohley, Gatsby, Drip, Instagram, Magento, and Recharge.

Pros and Cons

Pros:

  • Outstanding customer support
  • Easy to use interface
  • Cheaper than Yotpo
  • Quickly syncs reviews to all your platforms

Cons:

  • Frequent updates move tools around
  • Testing functionality requires an order through your production site

Best for helping local businesses thrive

  • Pricing upon request
Visit Website
Rating: 4.4/5

Local businesses have long struggled to compete with massive conglomerates like Walmart and Target. However, Five Stars has placed a focus on helping these smaller competitors thrive with a powerful marketing program that allows you to create a unique rewards program, build and manage a customer database, and automate customer connections.

Everything they do ensures you play up your local connections and grow your community awareness to maximize customer attraction and loyalty. With their customer loyalty software and marketing solutions, you can double return visits, increase profits, and incentivize customers to do marketing work for you.

If you want to optimize each customer’s journey and get more people into your store, Five Stars delivers seamless integrations for many essential aspects of your local business. This customer loyalty software specializes in apparel, retail, food service, and spa/salon industries.

Five Stars Standout Features and Integrations

Features include customer acquisition, payment processing, customizable loyalty programs, promotional tools, and automated marketing.

Integrations include Birdeye, Enplug DisplayOS, GuestRez, AutoPilot, AltaMetrics, Spectrio, Harbortouch POS, Social Media, and Any Connector for other integrations.

Pros and Cons

Pros:

  • Easy to use
  • Customers like the system
  • Scalable
  • Allows customers to find you

Cons:

  • Doesn’t notify customers when loyalty points may expire
  • Installation kit is expensive

Best for collecting and sharing user-generated content

  • Free trial available
  • From $79/month
Visit Website
Rating: 4.2/5

Yotpo strives to create a unique and engaging experience for your customers through user-generated content that allows them to feel like collaborators and creators. With their input, you can build your brand by leveraging reviews, photos, and more throughout the buyer’s journey. This loyalty platform helps you automatically collect, curate, manage, and respond to user-generated content.

In addition to managing user content, Yotpo also monitors your eCommerce site, along with SEO rankings and social media channels, to customize your marketing solutions. By reviewing customer needs through these channels, you can create more targeted campaigns for email marketing, social marketing, marketing automation and analytics, marketing resource management, and search and mobile marketing.

Yotpo is enterprise ready from end to end and can accommodate medium businesses, as well as global brands. It’s fully customizable and allows for easy migration from whatever customer loyalty platform you’re currently on. New features released every month offer even more modular features that grow with your business.

Yotpo Standout Features and Integrations

Features include SMS bump, review collection, loyalty rewards, referral program, subscriptions, visual UGC, inspiration gallery, loyalty ROI calculator, SMS managed services, and API integration.

Integrations include Shopify, Magento, WooCommerce, and BigCommerce.

Pros and Cons

Pros:

  • Responsive customer service team
  • Very user friendly interface
  • Doesn’t require too much hands-on management

Cons:

  • Installation requires some coding knowledge
  • Not enough email template options

Best for building brand loyalty with automated word-of-mouth marketing

  • Free plan available
  • From $494/month
Visit Website
Rating: 4.6/5

Snoball is a word-of-mouth marketing platform designed to automate the generation of referrals, the creation of marketing assets, and the collection of reviews from satisfied customers. It distinguishes itself by offering a comprehensive solution that integrates with CRM systems, enabling businesses to tap into customer advocacy and build a marketing funnel rooted in trust.

As a customer loyalty software, Snoball makes it easy for customers to share their positive experiences. Through strategic incentives, customers are encouraged to refer others or leave reviews, allowing them to feel more connected to the brand.

Additionally, Snoball's video testimonial feature allows customers to engage on a deeper level. In turn, those who watch these same videos are more likely to develop a strong emotional connection. Overall, Snoball's suite of features works to nurture customer loyalty by enhancing engagement, personalization, and trust, all of which are fundamental to creating a loyal customer base. 

Snoball Standout Features and Integrations

Features include automated referrals, analytics and reporting, marketing asset creation, marketing funnel progression, a centralized dashboard, and more.

Integrations include Salesforce, HubSpot, Zoho CRM, Oracle, Adobe, and more.

Pros and Cons

Pros:

  • Robust analytics and reporting
  • Video testimonial options
  • Automated referral collection

Cons:

  • Limited customization options for certain features
  • May be pricey for small businesses

Best for customer/member savings & engagement

  • Free trial + free demo
  • $450/month
Visit Website
Rating: 4.1/5

Abenity is a membership-based perks and discount program that provides organizations with a platform to offer a variety of exclusive deals and savings to their employees, members, or customers. The platform is designed to support organizations in their efforts to improve employee benefits, enhance member value, and increase customer engagement by providing a tangible, value-added service.

Abenity helps organizations enhance their customer loyalty and retention by offering a selection of local and national discounts, private offers, and corporate rates from well-known brands, aiming to support employers in their efforts to attract, engage, and retain their workforce. This includes a variety of savings opportunities from thousands of vendors, covering products and services such as movie tickets, car rentals, and hotels. Abenity additionally allows for full customization of the program's branding and content, enabling organizations to tailor the experience to their brand identity. 

Moreover, the service includes a managed approach, handling merchant management, enrollment, and technology development, which can alleviate administrative burdens for organizations. Additionally, Abenity is recognized for its focus on local offers and location-aware technology, which facilitates easy access to corporate discounts for employees in their communities, with the goal of increasing their spendable income and reducing financial stress.

Abenity Standout Features and Integrations

Features include engagement and communications tools, analytics and reporting tools, tools for importing member data and managing member registration, an administrative portal for managing the perks program, private discounts, and a mobile app.

Integrations include Salesforce, Workday, Microsoft Azure, ArcGIS, and Google Maps.

Pros and Cons

Pros:

  • Includes access to in-network caregivers
  • Provides support for working parents
  • Includes resource groups for employees
  • Offers complimentary events and family activities

Cons:

  • Limited flexibility in care options
  • Limited availability outside of North America

Best for coupon creation and referral programs

  • Free demo available.
  • From $500/user/month.

Talon.One is primarily a sales promotion tool that utilizes custom coupon creation and referral marketing to amp up your profits. Using this omnichannel platform, you can track customer loyalty activity, create gift cards and promotions, track new customers, and manage memberships, as well as running marketing campaigns.

Talon.One focuses on incentivizing your rewards customers even further with ways they can earn rewards other than shopping. From downloading custom coupons to referring friends, you can use this platform to enhance their experience in and out of your store. This customer loyalty software also offers geofencing promotions that target specific locations for local businesses.

So who needs this loyalty management platform? Talon.One offers solutions for developers, product managers, and marketers for customizable, scalable control. They provide a personalized experience for your business so you can enhance customer relationships. This tool is ideal for retail, travel, eCommerce, and telecommunication industries.

Talon.One Standout Features and Integrations

Features include coupon creation, geofencing, customer wallets, enterprise grade security, gift card creation, and referral software.

Integrations include Ayden, SimpleTexting, Personify XP, Amplitude, CleverTap, Braze, Deity, Hubspot, Salesforce, and Stripe.

Pros and Cons

Pros:

  • Quickly migrate existing campaigns
  • Simple user interface
  • Massive range of promotional options
  • Responsive customer support team

Cons:

  • Higher end product for premium pricing
  • Heavy on pseudo coding and algorithms

Best for focusing on customers instead of tech

  • Free demo available
  • Pricing upon request

White Label Loyalty is a customer support software that places API integrations above all else to allow business owners to manage every element of their day without transitioning between platforms. You have access to everything all in one place, including customer loyalty data, rewards management, and analytics. With this system, you can integrate CRMs, ePOS systems, ERPs, and more. 

Such a modular approach is completely scalable to fit your needs at any moment and allows you to focus on managing your business from a bespoke console that only contains the features you need. By cutting down on extras you don’t use, they streamline your experience as well as your customers’.

This platform is ideal for nearly anyone because of its pick-and-choose style. Their use cases apply to everything from B2B loyalty management to brand activation campaigns across a number of industries, including hospitality, media, retail, technology, and healthcare.

White Label Loyalty Standout Features and Integrations

Features include receipt scanning, card linking, ePOS integration, loyalty apps, SDK, marketing, analytics, AI, and referrals.

Integrations include Hubspot, Zoho, Salesforce, MailChimp, Braze, Shopify, Magento, BigCommerce, Yelp, Trip Advisor, Social Media.

Pros and Cons

Pros:

  • World-class customer service team
  • Completely customizable
  • Smooth implementation and integration

Cons:

  • Backend can be confusing for non-developers
  • AI learning can be improved

Best for insights & data that help you find opportunities to grow

  • 30-day free trial
  • From $59/month

Whether you’re part of a small business or a massive restaurant chain, Kangaroo offers solutions for nearly every industry and vertical. They offer tools that help you acquire new customers, retain them, engage with them, market to your base, and gather data to help you expand.

The data is the truly cool thing about Kangaroo. Loyalty insights and customer reporting ensure you have the real-time access you need to optimize your customer loyalty program, maximize customer retention and engagement, and accelerate ROI. You can customize your reporting dashboard for any device and segment customer information to see relevant insights.

Leverage your best customers to gain new ones with Kangaroo’s one-click referral marketing, social media referrals, and dynamic rewards structure. You can set up your program and loyalty platform in less than a minute!

Kangaroo Standout Features and Integrations

Features may include tier rewards, geo-targeting, partner rewards, custom branded apps, email marketing, SMS / MMS text marketing, marketing automation, white glove customer support, eCommerce license, CX kiosk, and survey module, depending on your tier.

Integrations include API Access, Shopify, Magento, BigCommerce, Woo, Lightspeed, MailChimp, Constant Contact, and Klaviyo.

Pros and Cons

Pros:

  • Easy to use and set up
  • Customer onboarding is quick
  • Fully integrated with most point of sale systems
  • Provides a seamless customer experience

Cons:

  • Admin site can ban be difficult to navigate
  • Still expanding to add more tools

Other Customer Loyalty Software

Here are a few more options that didn’t make the best customer loyalty software list:

  1. Paystone

    For rentable POS systems and virtual payments

  2. Currency Alliance

    For cloud-based management of medium to large businesses

  3. Preferred Patron Loyalty

    For incentivizing customers to shop more often

  4. Spark Loyalty

    For accelerating your retail business through automated marketing

  5. Velaris

    For improving loyalty using customer data analytics

  6. Annex Cloud

    A cloud-based system that allows businesses to track customer activities and offer rewards for writing reviews, referrals, and making online purchases.

Customer Loyalty Software Selection Criteria

When selecting the best customer loyalty software to include in this list, I considered common buyer needs and pain points like integration with existing systems and ease of use. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Track customer purchases
  • Manage reward points
  • Automate customer communications
  • Provide customer insights
  • Integrate with POS systems

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • AI-driven analytics
  • Multi-channel engagement
  • Customizable loyalty tiers
  • Gamification elements
  • Real-time feedback collection

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive navigation
  • Clean interface design
  • Minimal learning curve
  • Responsive design
  • Availability of mobile app

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Access to templates
  • Chatbot assistance
  • Live webinars

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 support availability
  • Multi-channel support options
  • Response time
  • Availability of a knowledge base
  • Personalized support

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Flexible pricing plans
  • Features included in base pricing
  • Discounts for long-term contracts
  • Return on investment potential

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Overall satisfaction ratings
  • Commonly mentioned pros and cons
  • Feedback on reliability
  • Comments on customer support
  • User recommendations

How to Choose Customer Loyalty Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityWill the software grow with your business? Consider if it can handle increased customer volume without compromising performance. Look for tools that offer tiered pricing or features for expanding businesses.
IntegrationsDoes it integrate with your existing systems? Ensure compatibility with your CRM, POS, and other essential tools to avoid disruptions. Check for native integrations or API access.
CustomizabilityCan you tailor the software to fit your needs? Evaluate if you can customize loyalty programs, branding, and user interfaces. Watch for limitations that might restrict your ability to personalize the experience.
Ease of useIs the software intuitive for your team? Assess the learning curve and user interface design. Opt for platforms that offer demos or trials to test usability before committing.
Implementation and onboardingHow long will it take to get started? Consider the time and resources needed for setup. Look for vendors offering comprehensive onboarding support like training sessions or setup assistance.
CostDoes the pricing align with your budget? Examine the total cost of ownership, including setup fees and ongoing expenses. Compare against competitors to ensure value for money.
Security safeguardsAre customer data and transactions secure? Verify the software's compliance with data protection standards like GDPR or PCI DSS. Check for encryption and other security measures.
Support availabilityWill you get help when you need it? Consider the vendor's support channels and availability. Prioritize those offering 24/7 support and multiple contact options like chat, phone, or email.

What Is Customer Loyalty Software?

Customer loyalty software helps businesses keep customers coming back by offering rewards, discounts, and special perks. It gives you an easy way to track what your customers like, how often they buy, and what keeps them interested.

Marketing professionals, product managers, and business owners use it to build stronger relationships and create loyalty programs that feel personal. Instead of focusing only on new customers, it helps you care for the ones you already, have turning repeat visits into long-term trust and connection.

Features

When selecting customer loyalty software, keep an eye out for the following key features:

  • Rewards tracking: Allows businesses to monitor and manage customer rewards, ensuring accurate distribution and redemption.
  • Automated communication: Sends personalized messages and offers to customers, enhancing engagement and retention.
  • Customer insights: Provides data and analytics on customer behavior, helping businesses tailor their loyalty programs effectively.
  • Customizable loyalty programs: Enables businesses to design unique rewards systems that fit their brand and customer needs.
  • Real-time analytics: Offers immediate feedback on program performance, allowing for quick adjustments and informed decision-making.
  • Multi-channel engagement: Supports interactions with customers across various platforms, ensuring consistent engagement.
  • Mobile app availability: Provides customers with easy access to their loyalty accounts and rewards on-the-go.
  • Integration capabilities: Ensures seamless connectivity with existing systems like CRM and POS for streamlined operations.
  • Security safeguards: Protects customer data with encryption and compliance with data protection standards.
  • Referral programs: Encourages word-of-mouth marketing by rewarding customers for bringing in new business.

Benefits

Implementing customer loyalty software provides several benefits for your team and your business. Here are a few you can look forward to:

  • Increased customer retention: By rewarding repeat business, loyalty programs encourage customers to keep coming back.
  • Enhanced customer engagement: Automated communication and personalized offers keep your brand top-of-mind for customers.
  • Better customer insights: Analytics tools provide valuable data on customer behavior, helping you refine your marketing strategies.
  • Improved brand loyalty: Customizable programs and consistent engagement foster stronger connections with your customers.
  • Efficient program management: Integration capabilities and real-time analytics make it easier to manage and adjust your loyalty initiatives.
  • Boosted sales growth: Referral programs and targeted promotions can drive new customer acquisition and increase sales.
  • Data security peace of mind: Security safeguards ensure customer information is protected, building trust and compliance with regulations.

Costs & Pricing

Selecting customer loyalty software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in customer loyalty software solutions:

Plan Comparison Table for Customer Loyalty Software

Plan TypeAverage PriceCommon Features
Free Plan$0Basic rewards tracking, limited customer insights, and community support.
Personal Plan$5-$25/user/monthCustomizable loyalty programs, automated communication, and basic analytics.
Business Plan$30-$75/user/monthAdvanced customer insights, multi-channel engagement, and integration capabilities.
Enterprise Plan$80-$150/user/monthFull customization, real-time analytics, dedicated support, and enhanced security safeguards.

Customer Loyalty Software FAQs

Here are some answers to common questions about customer loyalty software:

Can it work for both online and in-store customers?

Yes. Many tools connect with POS systems and online stores so customers can earn and use rewards anywhere they shop.

How does it help improve customer loyalty?

It keeps customers engaged with personal offers, reminders, and rewards. This makes them feel valued and more likely to return.

What integrations should I look for?

Choose software that connects with your existing tools, like CRM, POS, email, or e-commerce platforms such as Shopify or HubSpot.

What’s Next:

If you're in the process of researching customer loyalty software, connect with a SoftwareSelect advisor for free recommendations.

You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.

Tim Fisher
By Tim Fisher

Tim brings over two decades of experience leading at the crossroads of tech, editorial, and AI innovation. From launching and scaling Lifewire into a top-ranked tech site, to spearheading AI operations at People Inc., he’s spent his career building systems that connect people with smarter solutions. His favorite problems are the ones that unlock new possibilities when properly solved. For Tim, problems are just undiscovered opportunities, and AI has opened the door to solving challenges once thought immovable. When he’s not tinkering with large language models, Tim is either re-reading Project Hail Mary, or eating Mexican food.