- 1. Zinrelo — Best for holistic integrations of loyalty management, analytics, and strategy
- 2. Fivestars — Best for helping local businesses thrive
- 3. Yotpo — Best for collecting and sharing user-generated content
- 4. TapMango — Best for coffee shops and restaurant loyalty management
- 5. Currency Alliance — Best for cloud-based management of medium to large businesses
- 6. Paystone — Best for rentable POS systems and virtual payments
- 7. Preferred Patron Loyalty — Best for incentivizing customers to shop more often
- 8. Stamped — Best for increasing customer reviews on any review platform
- 9. White Label Loyalty — Best for focusing on customers instead of tech
- 10. Kangaroo — Best for insights & data that help you find opportunities to grow
If you’re looking for the best customer loyalty software, you’ve come to the right place! As a one-time business owner, I know exactly how important it is to connect with, grow, and support your customer base through a customer loyalty program so that you become their number-one choice for whatever service you provide.
With customer loyalty software, you can manage everything about your customer loyalty program, including attracting new customers, communicating with existing customers, and growing your business through customer loyalty. Check out my list of the best customer loyalty software and choose the tool most appropriate for your business’s size and needs.
Overviews of the 10 Best Customer Loyalty Software
Here’s a brief description of my top 10 selections for customer loyalty software that showcases each one's best use case, some noteworthy features, screenshots, and pricing information. I've also included a few extra software systems below in case you need more options to consider.
Zinrelo is the most unique platform I found while putting together this list. Their goal is to integrate every element of your business into their system in order to ensure that all the moving parts are working well together. It considers customer behavior, along with your needs as a business owner, to create seamless cohesion between loyalty rewards, analytics, branding, and marketing.
This customer loyalty rewards software utilizes all aspects of customer loyalty to unlock even more potential from shoppers in your sphere. From transactional and social loyalty to emotional and advocacy loyalty, their functionality ensures repeat customers through frequent check-ins, automated promotions, and access to their network of global partners.
Zinrelo purports to work for businesses large and small across a number of industries, including consumer goods, cosmetics, nutrition, sports, events, apparel, and automotive. They also service B2B vectors and subscription services. Their resources can help you estimate the impact they can have on your business before you sign up.
Zinrelo Standout Features and Integrations
Features include a customizable loyalty program, data sciences, receipt scanning, POS integration, and B2B solutions.
Integrations include Shopify, BigCommerce, Miva, Magento, Klaviyo, Listrak, Zembula, Trustpilot, Oracle Netsuite, and Hubspot.
- Responsive customer service team
- Easy and intuitive to use
- Positive response from customers
- Setup can be confusing
Local businesses have long struggled to compete with massive conglomerates like Walmart and Target. However, Five Stars has placed a focus on helping these smaller competitors thrive with a powerful marketing program that allows you to create a unique rewards program, build and manage a customer database, and automate customer connections.
Everything they do ensures you play up your local connections and grow your community awareness to maximize customer attraction and loyalty. With their customer loyalty software and marketing solutions, you can double return visits, increase profits, and incentivize customers to do marketing work for you.
If you want to optimize each customer’s journey and get more people into your store, Five Stars delivers seamless integrations for many essential aspects of your local business. This customer loyalty software specializes in apparel, retail, food service, and spa/salon industries.
Five Stars Standout Features and Integrations
Features include customer acquisition, payment processing, customizable loyalty programs, promotional tools, and automated marketing.
Integrations include Birdeye, Enplug DisplayOS, GuestRez, AutoPilot, AltaMetrics, Spectrio, Harbortouch POS, Social Media, and Any Connector for other integrations.
- Easy to use
- Customers like the system
- Allows customers to find you
- Doesn’t notify customers when loyalty points may expire
- Installation kit is expensive
Yotpo strives to create a unique and engaging experience for your customers through user-generated content that allows them to feel like collaborators and creators. With their input, you can build your brand by leveraging reviews, photos, and more throughout the buyer’s journey. This loyalty platform helps you automatically collect, curate, manage, and respond to user-generated content.
In addition to managing user content, Yotpo also monitors your eCommerce site, along with SEO rankings and social media channels, to customize your marketing solutions. By reviewing customer needs through these channels, you can create more targeted campaigns for email marketing, social marketing, marketing automation and analytics, marketing resource management, and search and mobile marketing.
Yotpo is enterprise ready from end to end and can accommodate medium businesses, as well as global brands. It’s fully customizable and allows for easy migration from whatever customer loyalty platform you’re currently on. New features released every month offer even more modular features that grow with your business.
Yotpo Standout Features and Integrations
Features include SMS bump, review collection, loyalty rewards, referral program, subscriptions, visual UGC, inspiration gallery, loyalty ROI calculator, SMS managed services, and API integration.
Integrations include Shopify, Magento, WooCommerce, and BigCommerce.
- Responsive customer service team
- Very user friendly interface
- Doesn’t require too much hands-on management
- Installation requires some coding knowledge
- Not enough email template options
While TapMango is a loyalty software that has been used across over 30 industries, it stands out most for coffee shops, cafes, bakeries, and restaurants. In addition to their rewards management programs, they also offer an online ordering platform that eliminates the need for overpriced third-party ordering services, allowing you to do it all in-house.
With their platform, businesses enjoy access to a marketing portal, custom mobile app, customer-facing tablets, and branded keytags that can also be used as gift cards. You’ll be able to utilize their tools to create flexible loyalty programs and automated promotional offerings that will bring customers back more frequently, as well as acquire new customers through automated referral systems, review incentives, and image sharing from your in-store tablet.
In addition to restaurant and food service, TapMango also services the automotive, beauty, clothing, entertainment, gaming, golf, health, and nutrition industries. They offer solutions for businesses that operate exclusively online, as well as those that have local brick-and-mortar stores and franchises nationwide.
TapMango Standout Features and Integrations
Features include custom mobile app, customer-facing tablet, text messaging, custom Interface, custom points reward system, automatic customer segmentation, and multiple location management.
Integrations include Vend, Square, Lightspeed, Clover, MindBody, Shopify, Toast, Yelp, Google My Business, and Open API.
- Easy integration
- Customer retargeting
- Customers love it
- Simple check-in system
- Doesn’t integrate with all POS systems
- Customer support through online tutorials
Currency Alliance is here with a suite of tools for loyalty program management, as well as marketing communications. If you need a customer loyalty software platform that offers nearly unlimited collaboration opportunities through API integrations, this is your best bet. You can easily collaborate with partners, run independent reward campaigns, explore headless loyalty programs, create apps, and add agility to legacy systems.
This platform also allows you to integrate your entire ecosystem in one place with access to your POS system, LMS, CRM, website, commerce engine, analytics, apps, CMS, ERP, and payment gateways. With modular architecture and cloud-based technology, you can use this software on any legacy systems, frontend framework, blockchain, and more.
Ideal for mid-size and large businesses, Currency Alliance is designed for a variety of industries. They have their own rewards currency, called “Comcoins,” which can be issued internally or to customers. They also offer a B2B loyalty marketplace, as well as a completely customizable loyalty program built from the ground up by your team.
Currency Alliance Standout Features and Integrations
Features include secure multi-layer architecture, cloud-based software, AI-managed fraud management, API documentation, points and miles exchange, social media integration, and accrual service.
Integrations include Stripe, Hubspot, Square, Magento, Shopify, Salesforce, BigCommerce, and Social Media.
- Adjustable monthly cost based on your sales
- Rapid integration process
- Very easy to track points and behavior
- Flexible loyalty rules engine
- Fewer rewards options for international clients
- Lack explanations for technical implementation
Paystone focuses on three avenues of support for businesses through their customer loyalty software. You can manage engagement software, payment processing, and reputation marketing all on one platform. Whether customers are visiting virtually or in-store, Paystone can help.
They’ve put a lot of thought into customer engagement with tools that support a loyalty program, gift card incentive, and automated marketing that all enhances your communication with customers. Whether you design and sell your own gift cards, create a custom loyalty program, or send out automated birthday, anniversary, and general sale notifications — all the tools are right at your fingertips.
Paystone is also ideal for any business that wants to streamline their payment system with wireless and countertop terminals, virtual terminals, and POS system solutions that work for your brick-and-mortar store. Paystone typically works best for medium to large businesses in the retail, food service, and vehicle sales industries.
Paystone Standout Features and Integrations
Features include virtual billing, customizable rewards programs, customizable gift card sales, marketing automation, reporting and analytics, and automated reputation management.
Integrations include acceo logivision, BigCommerce, Bullfrog Tech, Cemcr, ecwid, Hippos, idealPOS, Magento, nown, Shopify, Xperio, Woo, and SmoothCommerce.
- Easily integrated and cloud-based software
- Quick deployment and setup
- Customizable plans that allow you to pay just for what you need
- Customer signup can be difficult
- Different cards for loyalty and gift cards
Preferred Patron Loyalty is best known for their incentivization tools to retarget repeat customers. This customer loyalty software helps you develop promotions, manage loyalty customers, create gift cards, and utilize multi-channel marketing. Their software can handle all types of promotions, including customer appreciation, cash-back promos, referrals, mystery rewards, and recognition rewards.
With the help of a simple tablet at checkout, you can encourage customers to sign up for your loyalty program in less than a minute and create an easily managed list of top patrons to your store. Integrate email, social media, and SMS to create campaigns that reach everyone on your list — whether they signed up with a phone number or just their email address.
The Preferred Patron Loyalty platform is designed for businesses of all sizes, both online only and in-store configurations. They’ve worked with a diverse array of industries that range from spas and veterinarian offices to restaurant, hospitality, and gaming businesses.
Preferred Patron Loyalty Standout Features and Integrations
Features include cardless payment, data feed automation, branding services, marketing campaign setup, customer data and metrics, customizable customer account types, customizable rewards styles, autopilot marketing, gamification, and employee recognition.
Integrations include Standalone Operation, REST API, VendHQ POS, DMS Automotive Systems, Lightspeed Retail (X-Series), WebRezPro, Square POS, Barnet POS, PXIER POS and Online Ordering & Delivery, and Shopify.
- User-friendly system
- Simple UI with powerful tools
- Responsive customer service
- Confusing email templates for marketing
- Software updates take up extra time
You want to accelerate the growth of your company, and one of the best ways to do that is through online reviews. Customers have a tendency to trust the experience of others more than any branding and packaging that you could create. Give them the feedback they want to make a decision with a little help from Stamped. In addition to a loyalty platform for eCommerce, you’re also getting a review management software that puts your name out there.
Stamped helps you build brand credibility through online reviews. It’s built for reliability and scalability to provide customer loyalty and brand-building solutions to businesses of all sizes. You can generate more product reviews and ratings, utilize user-created content, increase your net promoter score, and measure your progress through intensive analytics. All this comes with a loyalty program that you can base on points, VIP status, or referrals.
Any business that wants to get the word out there about their products and services can benefit from using Stamped. With your name appearing on Yelp, Google, Trust Pilot, and other review sites, customers will come flocking. Reward them with perks and points every time they shop.
Stamped Standout Features and Integrations
Features include review collection from multiple channels, custom forms, smart assist, automated rights management for social media, dedicated rewards page, custom widgets, and VIP tiers.
Integrations include Google, Meta, Rebuy, Gorgias, Attentive, Klaviyo, BigCommerce, Cohley, Gatsby, Drip, Instagram, Magento, and Recharge.
- Outstanding customer support
- Easy to use interface
- Cheaper than Yotpo
- Quickly syncs reviews to all your platforms
- Frequent updates move tools around
- Testing functionality requires an order through your production site
White Label Loyalty is a customer support software that places API integrations above all else to allow business owners to manage every element of their day without transitioning between platforms. You have access to everything all in one place, including customer loyalty data, rewards management, and analytics. With this system, you can integrate CRMs, ePOS systems, ERPs, and more.
Such a modular approach is completely scalable to fit your needs at any moment and allows you to focus on managing your business from a bespoke console that only contains the features you need. By cutting down on extras you don’t use, they streamline your experience as well as your customers’.
This platform is ideal for nearly anyone because of its pick-and-choose style. Their use cases apply to everything from B2B loyalty management to brand activation campaigns across a number of industries, including hospitality, media, retail, technology, and healthcare.
White Label Loyalty Standout Features and Integrations
Features include receipt scanning, card linking, ePOS integration, loyalty apps, SDK, marketing, analytics, AI, and referrals.
Integrations include Hubspot, Zoho, Salesforce, MailChimp, Braze, Shopify, Magento, BigCommerce, Yelp, Trip Advisor, Social Media.
- World-class customer service team
- Completely customizable
- Smooth implementation and integration
- Backend can be confusing for non-developers
- AI learning can be improved
Whether you’re part of a small business or a massive restaurant chain, Kangaroo offers solutions for nearly every industry and vertical. They offer tools that help you acquire new customers, retain them, engage with them, market to your base, and gather data to help you expand.
The data is the truly cool thing about Kangaroo. Loyalty insights and customer reporting ensure you have the real-time access you need to optimize your customer loyalty program, maximize customer retention and engagement, and accelerate ROI. You can customize your reporting dashboard for any device and segment customer information to see relevant insights.
Leverage your best customers to gain new ones with Kangaroo’s one-click referral marketing, social media referrals, and dynamic rewards structure. You can set up your program and loyalty platform in less than a minute!
Kangaroo Standout Features and Integrations
Features may include tier rewards, geo-targeting, partner rewards, custom branded apps, email marketing, SMS / MMS text marketing, marketing automation, white glove customer support, eCommerce license, CX kiosk, and survey module, depending on your tier.
Integrations include API Access, Shopify, Magento, BigCommerce, Woo, Lightspeed, MailChimp, Constant Contact, and Klaviyo.
- Easy to use and set up
- Customer onboarding is quick
- Fully integrated with most point of sale systems
- Provides a seamless customer experience
- Admin site can ban be difficult to navigate
- Still expanding to add more tools
Best for holistic integrations of loyalty management, analytics, and strategy
Free demo available
|Pricing upon request||Visit Website|
Best for helping local businesses thrive
|Pricing upon request||Visit Website|
Best for collecting and sharing user-generated content
Free trial available
|From $15/user/month||Visit Website|
Best for coffee shops and restaurant loyalty management
Free demo available
|Pricing upon request||Visit Website|
Best for cloud-based management of medium to large businesses
|From 2% of your loyalty value||Visit Website|
Best for rentable POS systems and virtual payments
|From $20/month + transaction fees, setup fees, and terminal rentals||Visit Website|
Preferred Patron Loyalty
Best for incentivizing customers to shop more often
|From $59.95/month||Visit Website|
Best for increasing customer reviews on any review platform
30-day free trial
|From $19/month||Visit Website|
White Label Loyalty
Best for focusing on customers instead of tech
Free demo available
|Pricing upon request||Visit Website|
Best for insights & data that help you find opportunities to grow
30-day free trial
|From $59/month||Visit Website|
Here are a few more options that didn’t make the best customer loyalty software list:
- Spark Loyalty
Best for accelerating your retail business through automated marketing
Best for coupon creation and referral programs
- Annex Cloud
A cloud-based system that allows businesses to track customer activities and offer rewards for writing reviews, referrals, and making online purchases.
Cloud-based customer loyalty and engagement management for small and large eCommerce businesses.
- Open Loyalty
A headless software that offers the most flexible building blocks for any customer rewards program with an API-first approach.
- Tango Card
Offers an incentive-driven platform for B2B spaces. Ideal for global enterprises.
How I Selected the Best Customer Loyalty Software
Perhaps you're wondering how I selected the best customer loyalty software for this list. To build this top 10 list, I evaluated and compared a wide range of customer loyalty software with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of CX Lead experience to pinpoint the features that add a lot of value.
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best customer loyalty software for this article:
User Interface (UI)
Is the UI clean and attractive? If so, it’s on this list. You don’t want to wince every time you log into your customer loyalty software! Find a tool that makes management an efficient and unique experience with an intuitive, sleek user interface.
You want your customer loyalty software to be easy to use and manage. Learning and mastering how to use your software is essential to having a tool that supports your needs. If you can’t find the solutions immediately within your tool’s homepage, you’re wasting time on navigation instead of enhancing customer support.
Part of my criteria included whether these software systems could connect with other tools you might be using on a daily basis. Pre-built integrations are key to managing pricing, automation, mobile apps, VIP customer lists, and more.
Every business has unique needs, so finding the tool that provides just what you need for a budget-appropriate price is essential. You don’t want to be paying for integrations you don’t need or tools you won’t use.
What is customer loyalty software?
What are the benefits of customer loyalty software?
What are the key features of customer loyalty software?
What other customer loyalty software should I use?
I hope this was a helpful overview of the top customer loyalty software tools available to you. With this guide, you can find the perfect match for your business needs.
If you’re looking for more reading to help enhance your business, consider exploring the CX Lead blog or subscribing today for topical tips.