10 Liste courte des meilleurs logiciels de satisfaction client
Here's my pick of the 10 best software from the 27 tools reviewed.
Un logiciel de satisfaction client aide les équipes CX à mesurer, analyser et améliorer la perception des clients quant à leurs expériences. Si vous rencontrez des difficultés avec des indicateurs CSAT flous, un volume de retours faible ou des délais trop longs entre la collecte d’avis et l’action, un logiciel de satisfaction client peut vous aider à transformer les retours précieux en actions concrètes.
Dans cet article, je partage mes analyses sur les meilleurs logiciels de satisfaction client pour vous aider à mieux comprendre les besoins, expériences et attentes de vos clients afin de les fidéliser et de les engager.
Qu'est-ce qu'un logiciel de satisfaction client ?
Un logiciel de satisfaction client est un outil utilisé pour collecter et analyser les retours clients afin de mesurer et d’améliorer leur degré de satisfaction vis-à-vis de leurs expériences. Il permet de mettre en lumière des insights qui favorisent l’amélioration du produit, l’enrichissement des services et la consolidation des relations client. Cela passe, entre autres, par des fonctionnalités telles que la collecte de feedbacks, l’analyse de sentiment et des analyses intégrées.
Table of Contents
- Meilleure sélection des logiciels
- Qu’est-ce qu’un logiciel de satisfaction client ?
- Comparatif des spécifications
- Aperçu des 10 meilleurs logiciels de satisfaction client
- Autres options
- Critères de sélection des logiciels de satisfaction client
- FAQs
- Autres revues de logiciels centrés sur le client
- Conclusion
Comparatif rapide des 10 meilleurs logiciels de satisfaction client
Ce tableau comparatif résume les principales caractéristiques de chacun des logiciels de satisfaction client sélectionnés. Vous pouvez consulter, côte à côte, les informations sur les tarifs ou la disponibilité d’essais/démos gratuits afin de trouver la solution adaptée à vos besoins et à votre budget.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best to survey users directly from your app or website | Free trial available | From $96/month (billed annually) | Website | |
| 2 | Best automated surveys with real-time insights | Free trial available | From $19/month | Website | |
| 3 | Best for advanced survey design and distribution | 10-day free trial + free plan available | From $25/month (billed annually) | Website | |
| 4 | Best CSAT surveys and follow-up workflow | 10-day free trial available | From $55.99/month | Website | |
| 5 | Best for integrating CSAT surveys | Free plan available | From $25/user/month (billed annually) | Website | |
| 6 | Best for real-time online monitoring | 14-day free trial | From $149/user/month (billed annually) | Website | |
| 7 | Best for measuring multiple CX metrics | Free plan available | From $49/month (billed annually) | Website | |
| 8 | Best for AI-powered customer insights | Free demo available | Pricing upon request | Website | |
| 9 | Best for small businesses | Free plan available | From $99/month (billed annually) | Website | |
| 10 | Best for customer sentiment analysis | Free demo available | From $15/user/month (billed annually) | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Aperçus des 10 meilleurs logiciels de satisfaction client
Voici mon évaluation des meilleurs logiciels de satisfaction client actuellement disponibles, accompagnée d’une brève description de leurs fonctionnalités clés et d’une courte explication sur les raisons de leur présence dans ce classement.
Product Fruits is a comprehensive platform designed to facilitate user onboarding for web-based applications. It provides a variety of tools such as tours, walkthroughs, checklists, hints, surveys, and feedback mechanisms to guide users through the application.
Why I picked Product Fruits: I selected Product Fruits as a customer satisfaction software due to its personalized onboarding experiences which can significantly improve product activation rates, conversions, and NPS scores, while reducing the number of support tickets.
Product Fruits enables businesses to collect feedback from customers, track feature requests, and analyze data to make data-driven decisions. The tool provides a collaborative platform where teams can create and share surveys, engage in discussions, and evaluate feedback to understand customer needs and preferences.
Product Fruits Standout Features & Integrations
Features include interactive tours and walkthroughs, onboarding checklists, and hints and tooltips, all of which guide users through an application and highlight its main functionalities. The tool also provides a feedback widget and in-app survey functionalities (including NPS surveys), allowing businesses to gather user feedback and measure satisfaction.
Integrations include pre-built connections to mixpanel, Heap, Google Analytics, Slack, Smartlook, Segment, customer.io, and HubSpot.
Pros and cons
Pros:
- Can be implemented without a developer
- The product is GDPR compliant
- You only pay on monthly active users
Cons:
- Only a subset of features works with the Chrome extension
- No support for native iOS/Android apps
New Product Updates from Product Fruits
New Generation Onboarding with Elvin AI
Product Fruits has launched its AI-driven onboarding with Elvin AI, offering personalized guidance to boost user activation. For more information, visit Product Fruits's official site.
SurveySparrow is an online survey tool that allows you to collect feedback from your team and customers. The platform allows you to distribute your surveys on multiple channels, including social media and forums, enabling you to gain meaningful insights about your users.
Why I picked SurveySparrow: SurveySparrow made my list thanks to its simple and straightforward survey creator. The creator uses a drag-and-drop functionality to help you personalize your surveys, and you can share each survey you create on social media or forums to collect feedback from your users.
SurveySparrow Standout Features and Integrations:
Standout features include mobile-first surveys, video surveys, chat surveys, and offline surveys. I like SurveySparrow’s smart surveys. This type of survey allows you to use conditional logic branching to show only relevant questions to your respondents, enabling you to collect answers that are specific to each customer segment.
Integrations include social media platforms, CRMs, and customer success solutions, such as Facebook, Salesforce, Intercom, Aweber, Google Contacts, HubSpot, WordPress, MailChimp, Rybbon, Zendesk, and Slack. You can access more integrations through Zapier. SurveySparrow also offers a REST API to enable custom integrations, as needed.
Pros and cons
Pros:
- Audio surveys automatically transcribe participants answers
- The survey design makes the experience great for respondents
- Platform is easy to master
Cons:
- Surveys don’t collect partial answers if the respondent quits before answering all the questions
- Limited font personalization
New Product Updates from SurveySparrow
SurveySparrow's Enhancements to Survey Flows
SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.
Sogolytics is an experience management platform designed to enhance how organizations gather and analyze feedback. It offers a comprehensive solution for creating surveys, collecting responses, and generating actionable insights.
Why I picked Sogolytics: Sogolytics excels as a customer satisfaction software because of its advanced survey design capabilities. Users can easily create professional and engaging surveys using a variety of question types and logic, ensuring the collection of high-quality data. Features such as piping, which allows for the dynamic display of questions based on previous answers, and the ability to customize the survey's look and feel, make it a robust tool for understanding customer needs and preferences.
Additionally, Sogolytics supports multi-channel distribution, enabling organizations to reach respondents via email, social media, websites, and more, which helps in maximizing response rates. The platform also offers real-time data analysis with a variety of charts and tables, allowing users to quickly interpret results and identify trends.
Sogolytics Standout Features and Integrations:
Standout features include automated reminders to boost survey completion rates, sentiment analysis to gauge the emotional tone of open-ended responses, and word clouds to visualize common themes in feedback. These features collectively enhance the user’s ability to understand and act on customer feedback effectively.
Integrations include Salesforce, Microsoft Dynamics, HubSpot, Zapier, Google Analytics, Tableau, Slack, and Mailchimp.
Pros and cons
Pros:
- Variety of survey question types
- Multi-channel distribution options
- Robust data collection and analysis
Cons:
- Advanced analytics require a deeper level of technical knowledge
- Free version may be too basic for some users
New Product Updates from Sogolytics
Sogolytics Release Enhancements
Sogolytics has rolled out new features that improve survey flow, streamline distribution, enhance dashboards, and expand directory data management. The update also brings improvements to email/SMS handling, data exports, and customization options across dashboards and invitations. For more information, visit Sogolytics' official site.
Survicate is a survey software tool designed to collect feedback from customers and website visitors. Its aim is to help businesses understand customer preferences, improve products and services, and make informed decisions based on collected feedback.
Why I picked Survicate: I selected Survicate for this list because it allows businesses to conduct surveys across multiple channels, including email, web, mobile, and in-app, to gather insights from customers and website visitors. Survicate surveys can be used to measure key satisfaction metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). They can also be tailored using various templates and can feature custom logos, brand colors, and messages to maintain brand consistency across surveys.
I also like that Survicate's follow-up workflows automatically trigger actions based on CSAT survey responses, enabling businesses to promptly engage with dissatisfied customers, escalate issues to support teams, or initiate personalized follow-ups to improve customer retention and satisfaction.
Survicate Standout Features and Integrations
Features include a drag-and-drop creator for survey creation, a centralized feedback hub, automated feedback collection, real-time analytics to understand survey responses at a glance, and email embedding. I also like that Survicate uses advanced targeting to show surveys when users are most likely to answer, such as after a certain action is taken on a website or at a specific point in the customer journey.
Integrations include ActiveCampaign, Drip, Amplitude, HubSpot, Intercom, Mailchimp, Salesforce, FullStory, Zendesk, and Microsoft Teams.
Pros and cons
Pros:
- Provides real-time feedback collection
- Able to capture partial responses
- Easy to set up and use
Cons:
- Limited maximum response limit per month
- Survey visuals can be inconsistent
New Product Updates from Survicate
Survicate's FullStory Integration for Mobile Apps
Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.
Hiver offers a practical way to elevate your customer satisfaction through its intuitive platform designed for businesses looking to enhance customer interactions. Whether you're in retail, technology, or finance, Hiver provides tools to simplify communication, gather valuable feedback, and improve your support processes, addressing challenges like fragmented communication and delayed responses.
Why I Picked Hiver
I picked Hiver for its unique capability to integrate CSAT surveys directly into email interactions, providing immediate insights into customer satisfaction. This feature, coupled with an omnichannel inbox that consolidates communications across platforms, ensures your team can manage customer queries efficiently. Furthermore, Hiver's AI assistance facilitates quick and accurate query resolutions, enhancing the overall customer experience.
Hiver Key Features
In addition to CSAT surveys and an omnichannel inbox, Hiver offers several other features that make it ideal for customer satisfaction:
- Knowledge Base: Create a self-service portal where customers can find answers independently, reducing the load on your support team.
- Workflow Automation: Automate routine tasks to ensure faster response times and improve team productivity.
- Analytics: Gain insights into performance metrics to continuously improve your service quality.
- Ticketing System: Organize and prioritize customer queries to ensure timely and effective resolutions.
Hiver Integrations
Integrations include Salesforce, HubSpot, Netsuite, Zapier, Shopify, Asana, Jira, Pipedrive, QuickBooks, and Slack.
Pros and cons
Pros:
- Self-service knowledge base reduces ticket volume
- Strong workflow automation for ticket handling
- Omnichannel inbox centralizes customer conversations
Cons:
- Some advanced features locked to higher plans
- Limited customization compared to enterprise CX tools
New Product Updates from Hiver
Hiver Release: Shared Drafts, AI Tasks & More
Hiver's release brings Shared Drafts, AI Tasks for workflow automation, AI-drafted reply refinement with your Knowledge Base, customizable Ask AI tone and style, nested Knowledge Base categories, and enhanced note searching—helping your team collaborate and find answers faster. Visit Hiver’s website for more details.
Brand24 is a powerful AI social listening tool that helps businesses monitor and analyze their online presence and reputation. The tool also provides resources and support to help businesses make the most of their social media and online marketing efforts, ultimately aiming to improve customer satisfaction and brand reputation.
Why I picked Brand24: Brand24 helps businesses to track brand mentions across various online platforms, providing real-time alerts and sentiment analysis. The tool is designed for marketing professionals and companies of all sizes, offering features such as influencer scoring, competitor analysis, and customizable reports.
The platform provides data for brand reputation, marketing, influencer marketing, market research, and public relations. Overall, Brand24 is praised for its immediacy in data relay and nuanced sentiment analysis, making it particularly suitable for businesses that prioritize immediate customer engagement.
Brand24 Standout Features and Integrations:
Standout features include advanced sentiment analysis to segment online mentions into positive, negative, or neutral categories, automated reporting features, and reach tracking, which helps users to evaluate their marketing efforts and benchmark against competitors by tracking the reach of their brand mentions. Users can also measure and report their PR coverage by creating reports that provide powerful and reliable metrics.
Integrations include Slack, Trackdesk, LinkedIn, Spotify, Telegram, Instagram, Facebook, Reddit, TikTok, YouTube, X (formerly known as Twitter), and Tripadvisor.
Pros and cons
Pros:
- Provides multi-language support
- Provides real-time alerts and customizable filters
- Easy to set up and use
Cons:
- May not be affordable for small businesses
- Mobile app can be difficult to use
New Product Updates from Brand24
LLM Monitoring Added to Brand24 Dashboard
Brand24 introduces a new tab for LLM Monitoring, enabling users to track AI brand representation effortlessly. For more information, visit Brand24's official site.
Zonka Feedback is a customer feedback and experience management platform that helps you gather and analyze customer insights through customizable surveys. It enables you to collect feedback across various channels, such as email, SMS, and in-app, to understand customer satisfaction and improve their experience.
Why I picked Zonka Feedback: I picked Zonka Feedback because it lets you track key customer experience metrics like NPS, CSAT, and CES—essential tools for understanding satisfaction, loyalty, and effort levels across different touchpoints. You can see what’s working and what’s not in real time, helping your team make fast, informed improvements. Its AI-powered analytics also analyze sentiment and detect common themes, giving you deeper insight into how customers feel and why.
Zonka Feedback Standout Features and Integrations:
Standout features include advanced survey targeting options that enable you to reach specific customer segments based on device, page, and user behavior, ensuring relevant feedback collection. The platform also offers multilingual support, allowing you to create surveys in over 30 languages to cater to a diverse customer base.
Integrations include Salesforce, HubSpot, ActiveCampaign, Zendesk, Intercom, Slack, MS Teams, Zapier, Webhooks, Jira, Front, and Freshdesk.
Pros and cons
Pros:
- Real-time analytics and reporting
- Multilingual support for diverse audiences
- Multichannel feedback collection
Cons:
- Offline surveys are only available through a separate plan
- Some integrations are paid add-ons
Velaris is a comprehensive customer success platform designed to help SaaS businesses thrive by proactively engaging with customers and ensuring they achieve their desired outcomes. The tool offers features like data and analytics, automation, and collaboration to provide actionable insights for customer success teams.
Why I picked Velaris: Velaris offers AI-powered analytics, providing deep insights into customer behavior and satisfaction. The platform's ability to consolidate all customer data into a single, intuitive interface allows businesses to gain a 360-degree view of their customers.
The inclusion of sentiment analysis further allows businesses to gauge customer feelings and address issues before they escalate, ensuring a more personalized and effective customer service experience. Additionally, Velaris offers customizable success plans and playbooks, which standardize processes and ensure consistency in customer interactions.
Velaris Standout Features and Integrations:
Standout features include an automation builder, which allows businesses to create flexible automation workflows with an intuitive drag-and-drop interface. Additionally, the AI Copilot leverages AI to provide proactive customer success management, including sentiment analysis and auto-creation of high-impact tasks.
Integrations include Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, HubSpot, Jira, and Salesforce.
Pros and cons
Pros:
- AI-powered analytics to provide valuable insights
- Collaboration features to engage with customers
- Allows users to manage all customer information in one place
Cons:
- Initial setup may be complex
- Could offer more integrations
SurveyMonkey is a survey and feedback management solution that enables you to collect and interpret feedback in order to improve your product. The platform offers a wide variety of survey templates, allowing you to start collecting customer information with ease.
Why I picked SurveyMonkey: I picked SurveyMonkey for my top 10 list because it offers a free plan and a selection of customer satisfaction survey templates, making it ideal for small businesses who are just starting to collect customer feedback. The platform has a clean interface and is easy to use, so you don’t need to be an experience CX specialist to identify actionable insights.
Despite its playful design, SurveyMonkey is a robust feedback collection tool that can help businesses of all sizes learn more about their users.
SurveyMonkey Standout Features and Integrations:
Standout features include online polls, a CSAT score assessment, multi-channel response collection, and advanced survey logic. I like the fact that SurveyMonkey allows you to export your results in data formats that are compatible with presentation programs such as Microsoft PowerPoint or Google Slides because this makes it so much easier for novice users to showcase their work.
Integrations include CRM systems, email marketing platforms, and marketing automation solutions, such as Salesforce, HubSpot, Microsoft Dynamics, Mailchimp, Constant Contact, Marketo, Pardot, Tableau, Power BI, and Google Analytics. SurveyMonkey also offers a REST API so you can set up additional custom integrations as needed.
Pros and cons
Pros:
- Good branding options
- Allows you to invite team members to analyze feedback
- Flexible, customizable tool
Cons:
- Setting up surveys with advanced logic could be easier
- The free survey templates offer limited design customization options
Nextiva is a robust customer experience management platform that unifies communication channels such as voice, video, messaging, and collaboration into a single, comprehensive solution. This makes it ideal for businesses looking to enhance their customer engagement and overall operations.
Why I picked Nextiva: I chose Nextiva because of its exceptional capabilities in analyzing customer sentiment. It uses AI-driven tools to perform sentiment analysis on customer interactions across all communication channels. This feature helps businesses gain real-time insights into customer feelings and behaviors. Additionally, Nextiva’s call pop feature provides agents with critical customer information, including sentiment scores, before they answer calls. This enables personalized and informed interactions, further boosting customer satisfaction.
Additionally, real-time analytics and reporting capabilities enable managers to track key performance indicators and adjust strategies as needed to maintain high service standards. The platform’s intelligent virtual assistants and AI-powered chatbots can also handle routine inquiries, freeing up human agents to focus on more complex tasks.
Nextiva Standout Features & Integrations
Features include threaded conversations, which consolidate all interactions with a customer into a single timeline, making it easier for agents to provide consistent service. The sentiment analysis tool scans calls and emails for emotional cues, flagging accounts that may require immediate attention. Another notable feature is automated workflows that trigger actions based on customer interactions.
Integrations include Zoho CRM, Zendesk, G Suite, Microsoft Outlook, Salesforce, HubSpot, Microsoft Teams, Slack, ServiceNow, QuickBooks, SugarCRM, NetSuite, Oracle Sales Cloud, RingCentral, and Mailchimp.
Pros and cons
Pros:
- AI features for insights, automation, and suggestions
- In-platform communication tools
- Easy to use platform
Cons:
- Setting up the platform may take time
- Many key integrations only available on higher-tier plans
Autres options
Voici d’autres excellentes solutions de satisfaction client rencontrées lors de mes recherches. Bien qu’elles ne figurent pas dans mon top 10, elles valent tout de même le détour :
- Pendo
For in-app customer satisfaction assessment
- Totango
For SaaS scale-ups
- Qualtrics XM Frontline Digital
For automated dropoff detection
- Delighted
For mobile-first CSAT surveys
- GetFeedback
For feedback tracking
- Simplesat
For easy-to-follow dashboards
- Kimola Analytics
For external feedback gathering
- InputKit
For managing unsatisfied customers
- CRM Creatio
For automated customer feedback
- LiveAgent
For multi-channel communications
- Zendesk
For built-in CSAT tracking
- ChurnZero
For tracking health and churn
- Keatext
For sentiment analysis
- AskNicely
For measuring the satisfaction potential of customer interactions
- NICE Satmetrix
For uncovering churn blind spot
- Customer Thermometer
For fast survey creation
- Momentive
For identifying unsatisfying customer interactions
Critères de sélection des logiciels de satisfaction client
Voici un résumé des principaux critères de sélection et d’évaluation que j’ai utilisés pour établir la liste des meilleurs logiciels de satisfaction client présentée dans cet article :
Fonctionnalités principales
Tous les outils inclus dans cette revue vous permettent de mesurer la satisfaction client pour repérer les pistes d’amélioration. Les autres fonctionnalités de base incluent :
- Collecte de feedbacks : Vous ne pouvez pas améliorer la satisfaction client sans assez de données pour établir votre référence. Ces outils doivent donc permettre de recueillir des données clients d’une manière ou d’une autre.
- Analyse des retours : Parcourir manuellement toutes les données collectées peut s’avérer difficile et chronophage. Les solutions doivent permettre d’examiner l’information efficacement et sans perte de temps.
Fonctionnalités clés
Les logiciels de satisfaction client offrent de nombreuses fonctionnalités, mais celles-ci sont indispensables. Je les ai aussi examinées en détail pour sélectionner les solutions présentées ici :
- Automatisation : Mettre en place des workflows automatisés pour votre équipe permet de gagner un temps précieux. Les solutions doivent permettre l’envoi automatique d’enquêtes à chaque utilisateur à divers moments de son parcours client.
- Modèles d’enquête : De manière générale, plus vous avez de modèles à disposition, mieux c’est. Idéalement, vous devez également pouvoir créer et enregistrer vos propres modèles personnalisés.
- Tableaux de bord : Des tableaux de bord prêts à l’emploi font gagner beaucoup de temps. Ils deviennent encore plus intéressants s’ils sont personnalisables pour suivre les indicateurs qui vous importent le plus.
Facilité d’utilisation
Améliorer la satisfaction client n’est pas une tâche aisée – mais cela ne signifie pas que l’application sur laquelle vous comptez doit être compliquée elle aussi. J’ai sélectionné des logiciels simples à utiliser, afin que vous puissiez recueillir et exploiter les retours clients aisément avec votre équipe.
Intégrations logicielles
Il est presque impossible d’évaluer la satisfaction de vos clients en se basant uniquement sur les données d’un seul outil. Les solutions que j’ai sélectionnées proposent donc de multiples intégrations et un accès API afin de les intégrer à votre écosystème d’apps.
Rapports & insights actionnables
Disposer d’un outil performant pour collecter des données clients, c’est bien, mais ce n’est pas suffisant pour une juste évaluation de la satisfaction. Cependant, les solutions présentées ici interprètent vos données dans des rapports clairs, ce qui vous permet d’obtenir des insights actionnables et de mettre en œuvre des solutions rapidement.
Analyse de sentiment
Être en mesure de détecter le ressenti derrière un feedback utilisateur peut grandement vous aider à réduire le churn, car cela permet d’identifier rapidement les clients insatisfaits et d’agir pour résoudre leurs problèmes.
Tarification
Les logiciels de satisfaction client existent à différents tarifs. Cependant, je n’ai retenu que ceux dont je suis convaincu qu’ils vous aideront à atteindre vos objectifs tout en vous offrant un bon retour sur investissement.
Questions fréquentes
Vous souhaitez en savoir plus sur les logiciels de satisfaction client ? Voici quelques questions courantes – et leurs réponses :
Quelle est la différence entre logiciel de satisfaction client, logiciel d’expérience client et logiciel de customer success ?
Il est indéniable qu’il existe un certain chevauchement entre ces types de solutions. Cependant, la principale différence tient à ce qu’ils sont conçus pour mesurer :
- Le logiciel de satisfaction client mesure le niveau de satisfaction de vos utilisateurs vis-à-vis de votre produit pendant leur utilisation.
- Le logiciel d’expérience client mesure le ressenti des utilisateurs tout au long de leur parcours – du moment où ils découvrent votre solution, jusqu’à l’acquisition, l’onboarding, l’utilisation, puis le churn ou la transformation en ambassadeur.
- Le logiciel de customer success mesure dans quelle mesure vos clients parviennent à utiliser votre produit pour atteindre leurs objectifs – il s’agit donc de savoir si votre solution constitue un véritable levier de succès pour vos clients (d’où son nom).
Quels sont les principaux indicateurs à suivre pour surveiller la satisfaction client ?
Il existe plusieurs indicateurs de satisfaction à suivre, mais vous ne vous tromperez pas en vous concentrant sur les KPI les plus utilisés par les équipes customer success :
- Score de satisfaction client (CSAT)
- Net Promoter Score (NPS)
- Taux de churn client
- Valeur vie client (CLV)
Comment réaliser un audit d’expérience client ?
Réaliser un audit d’expérience client est un processus complexe comportant plusieurs étapes :
- Définir vos objectifs : Ayez en tête des buts précis, comme réduire le churn ou augmenter le nombre de promoteurs.
- Collecter des données : Envoyez des enquêtes, interrogez vos clients, surveillez certains mots-clés sur les réseaux sociaux, etc. pour recueillir un maximum de données utilisateurs.
- Analyser les données : Repérez les tendances et les cas atypiques. Découvrez ce qu’attendent réellement vos clients et identifiez vos axes d’amélioration.
- Choisir vos axes de progression : Nul ne peut tout régler d’un coup. Sélectionnez vos priorités en fonction de vos besoins : importance, délais, budget, disponibilité des équipes, etc.
- Mesurer vos résultats : Suivez l’impact de vos changements sur l’expérience client et prenez des notes détaillées.
- Réévaluer : Un seul audit est utile mais sa valeur diminue avec le temps. Il faut réitérer et saisir de nouvelles opportunités d’amélioration à chaque nouvel audit.
Autres tests de logiciels centrés client
Voici d’autres types de logiciels dédiés à une approche centrée client que vous pourriez envisager si vous souhaitez réellement améliorer la satisfaction client :
- Logiciel de gestion de l'expérience client
- Logiciel de customer success
- Logiciel de feedback client
- Plates-formes d’intelligence client
- Plates-formes d’engagement client
Conclusion
Un logiciel de satisfaction client peut vous aider à mieux comprendre vos clients, ce qui, à terme, peut entraîner une base d’utilisateurs plus satisfaite et un produit plus rentable. Comme l’a dit Bernard Marr, auteur best-seller international et conseiller stratégique des gouvernements et entreprises en business & technologie :
« La technologie des données disponible aujourd'hui offre aux entreprises des capacités sans précédent pour comprendre leurs clients. En combinant des données transactionnelles, démographiques et attitudinales provenant de sources internes et externes, nous pouvons prédire plus précisément ce que les clients veulent et nous assurer d'être au bon endroit au bon moment pour leur fournir. »
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