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20 Liste des meilleurs logiciels de Net Promoter Score

Here's my pick of the 20 best software from the 37 tools reviewed.

Un logiciel de Net Promoter Score (NPS) aide les équipes expérience client à capturer, analyser et exploiter le ressenti des clients afin de générer de la valeur pour l’entreprise. Si vous explorez des outils d’enquêtes NPS, il est probable que vos données vous semblent peu fiables, que vous collectiez des scores mais peiniez à les rendre exploitables, ou que vous soyez bloqué dans une spirale d’envois d’enquêtes inutiles. Peut-être subissez-vous également la pression de relier les retours clients au chiffre d’affaires.

Fort de plus de dix ans d’expérience en CX, j’ai constaté à quel point les retours peuvent facilement être enterrés, mal interprétés ou ignorés. Le bon logiciel ne se contente pas d’envoyer des enquêtes : il vous aide à boucler la boucle et à faire émerger des insights qui orientent la rétention, la croissance et les décisions produits.

Dans cet article, je passe en revue les meilleurs logiciels et outils d’enquêtes NPS afin de vous aider à recueillir des retours à grande échelle, identifier rapidement les risques de churn et fidéliser votre clientèle. Que vous débutiez ou recherchiez un remplaçant à un outil peu performant, vous trouverez ici des recommandations concrètes, basées sur l’expérience.

Qu’est-ce qu’un logiciel NPS ?

Un logiciel de net promoter score (NPS) est un outil qui collecte et analyse les retours clients afin de calculer le nombre de clients qui sont de véritables promoteurs de votre marque, de vos produits ou services. Il permet de mesurer le ressenti, d’identifier des tendances et d’améliorer l’expérience client à chaque point de contact clé.

Les outils NPS vous permettent d’analyser la fidélité client et la santé générale de votre marque dans le temps.

Tableau comparatif des meilleurs logiciels de Net Promoter Score

Ce tableau comparatif résume les informations essentielles sur chacune de mes meilleures sélections de logiciels NPS. Vous pouvez visualiser côte à côte les tarifs et la disponibilité des essais gratuits ou démonstrations pour trouver le système le mieux adapté à votre budget et vos besoins.

Aperçu des 20 meilleurs logiciels NPS

Voici de brèves descriptions de mes 20 meilleurs choix de logiciels de net promoter score, présentant les points forts de chaque solution ainsi que des captures d’écran principales. Pour davantage d’options, des alternatives supplémentaires sont proposées plus bas.

Best NPS survey building with AI

  • Free trial available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveySparrow offers a dynamic Net Promoter Score software solution that caters to a diverse range of industries. This tool is particularly appealing to organizations looking to enhance customer loyalty and satisfaction through customizable surveys and real-time data analytics. Whether you're in healthcare, education, retail, or any other sector, SurveySparrow provides the resources needed to understand and improve customer experiences by integrating with existing systems and offering a user-friendly interface for continuous engagement.

Why I Picked SurveySparrow

I picked SurveySparrow for its AI-powered survey feature, which stands out in the realm of Net Promoter Score software. This feature allows you to create customizable surveys efficiently, generating up to 10 questions in seconds, and catering to various formats like multiple-choice and open-ended questions. The integration with CRM systems facilitates deeper data analysis, enabling your team to derive actionable insights from customer feedback. Additionally, its multichannel sharing options make it easier to reach your audience, ensuring that you gather comprehensive feedback that can drive meaningful improvements in customer satisfaction.

SurveySparrow Key Features

In addition to its AI-powered survey capabilities, SurveySparrow offers a range of features that make it a versatile choice for Net Promoter Score software.

  • Conversational Surveys: Transform surveys into engaging, conversational experiences to increase response rates and gather more insightful feedback.
  • Executive Dashboard: Visualize survey data using various chart types to gain a deeper understanding of customer feedback and trends.
  • Ticket Management: Convert survey responses into actionable tasks, allowing your team to prioritize and address customer feedback effectively.
  • Workflows & Automations: Streamline processes by automating actions based on survey responses, ensuring timely follow-ups and task completion.

SurveySparrow Integrations

Integrations include Salesforce, HubSpot, Zendesk, Mailchimp, Slack, Google Sheets, Microsoft Teams, Intercom, Freshdesk, and Shopify.

Pros and cons

Pros:

  • Integrates smoothly with CRM and collaboration tools
  • Embedded NPS flows within product or UX contexts supported
  • Conversational survey format tends to boost NPS response rates

Cons:

  • Logic complexity can confuse non-technical users initially
  • Analytics depth—especially for large-scale NPS programmes—is limited

New Product Updates from SurveySparrow

SurveySparrow's Enhancements to Survey Flows
SurveySparrow's new conversational forms interface.
September 21 2025
SurveySparrow's Enhancements to Survey Flows

SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.

Best user onboarding software that includes NPS and in-app surveys

  • Free trial available
  • From $96/month (billed annually)
Visit Website
Rating: 4.7/5

Product Fruits is a user onboarding platform that provides a variety of features to guide users through applications and encourage the completion of necessary steps with the goal of improving product activation rates, conversions, NPS scores, and reducing support tickets.

Why I picked Product Fruits: I selected Product Fruits because it lets you build and deploy NPS surveys through its platform, collect feedback, and then use this central repository to measure satisfaction and extract valuable insights. Unlike other tools that let you do the same, Product Fruits goes the extra mile and allows you to alter your survey designs so they can match your brand and feel more personalized. As your users provide responses, you can track them in real-time in the analytics dashboard or push the data into your CRM.

Standout Features and Integrations:

This platform stands out because it offers a wide range of features including tours, checklists, hints, surveys, support options, feedback tools, announcements, and a knowledge base. It also provides custom events, AI writing, and security measures, making it a versatile tool for enhancing customer experience.

Other key features include interactive tours that guide users through an application, in-app NSP & survey functionalities, and hints that provide contextual information. The platform also offers surveys for feedback collection, support options such as live chat and email, and a knowledge base for self-help resources.

Integrations include mixpanel, Heap, Google Analytics, Slack, Smartlook, Segment, customer.io, and HubSpot.

Pros and cons

Pros:

  • Easy setup—no code required for implementation
  • Combines onboarding guides, checklists, and NPS collection
  • In-app surveys capture user sentiment in context

Cons:

  • Survey design customization options are fairly minimal
  • Limited analytics depth for large-scale NPS programs

New Product Updates from Product Fruits

October 19 2025
New Generation Onboarding with Elvin AI

Product Fruits has launched its AI-driven onboarding with Elvin AI, offering personalized guidance to boost user activation. For more information, visit Product Fruits's official site.

Best NPS surveys with integrated workflows

  • 10-day free trial available
  • From $55.99/month
Visit Website
Rating: 4.6/5

Survicate is an online survey tool for measuring NPS, CSAT, CES, and other customer service variables. It has customizable surveys that allow you to change the colors, fonts, and layouts and brand your survey to make it unique. You can use Survicate to automate surveys using customer behaviors like exit intents, length of website visits, and website scrolling speed.

Why I picked Survicate: Understanding your NPS data can guide you on how to improve your products and services, and Survicate has a built-in analytics feature to help you. It lets you view the NPS completion rates on different channels, knowing which channels are not eliciting customer responses. Additionally, Survicate's integrated workflows automate NPS data collection and follow-up actions by triggering surveys, segmenting respondents based on their scores, and integrating feedback into CRM, email, or task management tools.

Standout Features and Integrations:

Standout features include a range of survey distribution methods, encompassing link sharing, email, and embedded forms. In addition, Survicate offers question-branching logic that helps to create a personalized, targeted survey experience. 

The software also includes a Feedback Hub where all collected feedback can be viewed in a single location, helping team members analyze the data and draw actionable conclusions. 

Integrations include Mailchimp, Marketo, Microsoft Teams, and Google Analytics.

Pros and cons

Pros:

  • Allows embedding surveys inside products or websites for context
  • Strong segmentation and filtering help analyse NPS results
  • Multi-channel NPS support reaching users via web/email/app

Cons:

  • Some analytics visualisation options feel basic
  • Advanced logic and custom workflows require setup effort

New Product Updates from Survicate

Survicate's FullStory Integration for Mobile Apps
You can now integrate Survicate with Fullstory.
October 5 2025
Survicate's FullStory Integration for Mobile Apps

Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.

Best for engaging mobile surveys

  • Free plan available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. Its emphasis on mobile-ready design and interactive elements positions it as a suitable choice for conducting engaging surveys on mobile devices, catering to the increasing number of users who prefer to interact with content on-the-go.

Why I picked SurveyLegend: I selected SurveyLegend due to its user-friendly interface that simplifies the creation of surveys that are visually appealing and engaging on both desktop and mobile devices. What distinguishes SurveyLegend is its emphasis on design aesthetics, allowing for the creation of branded surveys with a variety of question types and fields, such as picture selection and file uploads. I believe SurveyLegend is best for engaging mobile surveys because of its mobile optimization, which ensures a smooth experience for respondents using their smartphones or tablets, thereby potentially increasing response rates and the quality of feedback received.

Standout Features and Integrations:

Features include elegant pre-designed templates, language localization, offline survey collection, and extensive customization options, including custom branding and question formatting, conditional logic, and customizable buttons and icons.

Integrations include Google Drive, Dropbox, Mailchimp, and Salesforce, as well as social media platforms like Facebook and Twitter for survey sharing.

Pros and cons

Pros:

  • Clear UI supports users with minimal survey experience
  • Quick to set up simple NPS surveys with style
  • Highly visual and mobile-responsive survey experience for NPS

Cons:

  • Scale and role-governance features less mature
  • Logic, branching and segmentation limited

Best for AI-driven customer insights

  • Free plan available
  • From $49/month (billed annually)
Visit Website
Rating: 4.6/5

Zonka Feedback is a customer experience platform that enables businesses to collect and analyze feedback through various survey tools. It focuses on measuring key metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) to assess customer loyalty and satisfaction.

Why I picked Zonka Feedback: I picked Zonka Feedback because of its strong focus on NPS-specific features like omnichannel survey distribution and real-time, AI-powered analytics. You can send NPS surveys through email, SMS, WhatsApp, in-app, kiosks, or QR codes, making it easier to capture feedback across multiple touchpoints. The platform also offers sentiment analysis and trend detection to help you dig deeper into the “why” behind customer scores. These tools make it easier for your team to track loyalty over time and act on customer insights quickly.

Standout Features and Integrations:

Features include survey throttling, dynamic user segments, contact attributes, text analysis and word cloud, location-based NPS, agent-based NPS, digital NPS, AI-driven sentiment analysis, predictive insights, automatic tagging, and urgency and intent-based routing.

Integrations include Salesforce, HubSpot, ActiveCampaign, Zendesk, Intercom, Slack, MS Teams, Zapier, Webhooks, Jira, Front, and Freshdesk.

Pros and cons

Pros:

  • Alerting and action-workflow features support closing the loop
  • Excellent for capturing NPS at different customer touchpoints
  • Real-time feedback across email, SMS, kiosk and web

Cons:

  • Users say initial configuration involves many steps
  • Export- and report-customisation options not as flexible

Best for B2B companies wanting to quickly build and deploy NPS surveys

  • Free plan available
  • From $34/user/month (billed annually)
Visit Website
Rating: 4.7/5

Jotform Enterprise is an online form builder capable of facilitating various survey types across different subject matters and data-gathering purposes. In a conversation I had with Kumar Vaibhav Tanwar, Founder of Clickworthy Digital Marketing Agency and a Jotform user for over 4 years, he highlighted some significant benefits: “Jotform’s data encryption gave us peace of mind. The forms allow conditional logic and have many field types, including file upload and e-sign. It works as a steady intake step in our stack.”

Why I picked Jotform Enterprise: Their software stands out for its robust security features and rigorous compliance standards. I was impressed with its ability to enforce stringent privacy and data security requirements. Features include secure data storage, end-to-end encryption, and tough compliance standards (including both HIPAA and GDPR). This makes it a top choice for businesses in highly-regulated industries, such as finance, healthcare, and government.

Standout Features and Integrations:

The software is primarily based on templates. Once you decide on one, you can use Jotform Enterprise’s form builder to design, format, and customize the survey form. Among the parameters you can edit are text, field types, preset options, entry limits, and if fields can be left blank.

You can add questions, set up conditional logic, and share custom surveys on multiple channels like email, business apps, and websites. Upon distribution, you can instantly start collecting responses from participants.

In terms of survey format, you can pick the one that suits your needs, from classic to card forms. The latter option uses Jotform Cards, a format that displays just one question per page and is intended to improve response rates.

In addition to pre-made survey templates, Jotform Enterprise offers everything you need to build forms from scratch, including an app builder, a reports builder, approval workflows, and smart PDFs.

Integrations are available with Box, OneDrive, Airtable, Google Drive, PayPal Business, Google Sheets, Google Calendar, Slack, HubSpot, monday.com, and other apps.

Pros and cons

Pros:

  • Supports offline data collection and mobile responsiveness
  • Integrates with forms, payments and survey workflows
  • Drag-and-drop builder simplifies NPS survey creation

Cons:

  • Conditional logic setup may require extra training time
  • Analytic depth for NPS programmes still somewhat basic

Best for custom-triggered NPS surveys

  • 14-day free trial + free plan available
  • From $25/month
Visit Website
Rating: 4.7/5

Mouseflow is a comprehensive analytics tool designed to provide deep insights into user behavior on websites. It offers a variety of features, including session replay, heatmaps, funnels, form analytics, and user feedback tools. By capturing user interactions and visualizing them through reports and recordings, Mouseflow enables businesses to understand how visitors navigate their websites.

Why I picked Mouseflow: The tool allows for the creation of custom-triggered surveys that can be strategically placed at different touchpoints in the user journey. It allows for various types of surveys including NPS, multiple choice, free text, and rating scales, ensuring businesses can gather precise and contextual feedback, directly contributing to an accurate Net Promoter Score (NPS). 

Mouseflow Standout Features and Integrations:

Features that complement Mouseflow's user feedback tools include session replay, which allows businesses to watch recordings of individual user sessions, and heatmaps, which offer a visual representation of user engagement, highlighting the most and least interacted with areas of a webpage. 

Integrations include HubSpot, AB Tasty, Convert Experiences, BigCommerce, WooCommerce, Google Analytics, Google Tag Manager, Zendesk, Omniconvert, Adobe Target, Shopify, Intercom, WordPress, and others.

Pros and cons

Pros:

  • Combines behavior analytics (heatmaps, session replays) with feedback tools
  • Users report it helps uncover ‘why’ behind low NPS scores
  • Good for embedding NPS and feedback widgets where UX matters.

Cons:

  • Survey/feedback modules lacking advanced features
  • Setup and filtering can get complex for non-analyst teams

Best for collecting real-time insights

  • 14-day free trial + free plan available
  • From $174/month (billed annually)
Visit Website
Rating: 4.7/5

UserGuiding is a customer success software that can be used to create interactive walkthroughs of your products. It also helps you collect customer feedback via micro-surveys that provide NPS data in real-time.

Why I picked UserGuiding: This software stood out to me because of its real-time reporting. As customers fill out your surveys, you'll get the results in the analytics dashboard and be able to spot any issues early. I appreciate that the surveys are quick and easy for customers, which is likely to improve response rates.

In addition to collecting feedback, the software can facilitate new user onboarding and customer adoption of digital products. You can set up product walkthroughs where people can learn about different product features and functions. This alleviates the workload of your CX team and provides a better user experience.

UserGuiding Standout Features and Integrations:

Features include the pre-built template library, which helps you craft a survey for your customers quickly. You can also set up a custom survey easily, because the system is completely code-free. And once you've collected enough information, you can download the data to your computer so you can manipulate it in other software.

Integrations include Mixpanel, Segment, Intercom, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Pros and cons

Pros:

  • Intuitive UI and minimal technical overhead
  • Strong for teams combining product adoption + NPS tracking
  • Quick setup; onboarding and NPS workflows easy to launch

Cons:

  • Some advanced customisation (branding, reports) is limited
  • NPS-focused logic and analytics less mature

Best NPS software for translating your surveys into different languages

  • Free trial for up to 100 responses
  • From $49/month/up to 300 responses
Visit Website
Rating: 4.8/5

SatisMeter is a feedback collection tool to gauge customer satisfaction throughout multiple touchpoints. It has pre-built templates allowing you to quickly launch surveys for CES, NPS, CSAT, or PMF. You can use SatisMeter to create automated recurring surveys to help you save time while continuously gauging customer satisfaction.

Why I picked SatisMeter: Not all customers speak or read English, and SatisMeter is the best NPS software for you if you want to translate your surveys into different languages. SatisMeter automatically translates surveys depending on the language settings of the device your customers are using so you can survey customers with different nationalities and language preferences. You can also manually translate a survey to target specific customer demographics.

SatisMeter Standout Features and Integrations:

Recently added features include per-project user permissions, the option to select multiple responses, new data filters per quarter, a Survey Delay trigger feature, a survey event trigger, and an overlay pop-up.

Integrations are available with other customer satisfaction tools, including Salesforce, CustomerGauge, Bigcommerce, Productboard, and Slack. You can connect SatisMeter to a paid Zapier account to access premium apps.

Pros and cons

Pros:

  • Easy to embed surveys in apps or via web links
  • Users praise rapid support responses and platform updates
  • Clean tool for tracking NPS, CSAT and feedback in real-time

Cons:

  • Tagging and issue classification features are missing
  • Advanced segmentation/custom report building feels limited

Best for polls, popups, sidebar, and in-app surveys.

  • Free plan available
  • $19/month (billed annually)
Visit Website
Rating: 4.5/5

ProProfs Survey Maker enables your team to deploy feedback tools beyond standard email surveys—covering polls, pop-ups, sidebars and in-app questionnaires. It helps you capture instant customer sentiment at critical moments and turn it into actionable loyalty metrics such as NPS.

Why I Picked ProProfs Survey Maker: I chose ProProfs Survey Maker because it excels at embedded feedback triggers—pop-ups, sidebars, in-app surveys and targeted polls. That makes it especially strong when you need real-time feedback from web visitors or product users rather than just scheduled email surveys. For teams focused on capturing context-specific insights and tracking NPS at touchpoints rather than batch campaigns, this tool fits exceptionally well.

Standout Features & Integrations

Features include configurable website intercepts and sidebar tabs, in-app survey triggers, popup and embed logic, NPS/CSAT/CES templates ready-to-launch, built-in unlimited surveys and responses, and real-time dashboards with segmentation by response type.

Integrations include Google Sheets, Zapier, SSO, and API/webhooks for custom workflows.

Pros and cons

Pros:

  • In-app and intercept triggers capture behaviour when it matters
  • Supports NPS, CSAT and CES with built-in templates
  • Enables website pop-up and sidebar survey deployment

Cons:

  • Large enterprise governance (e.g., roles, complex logic) less mature
  • Deep analytics and custom visualisation options are limited

Best for contextual feedback, like which channel respondents come from

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Podium is a customer communication and payment platform. You can use Podium to generate and analyze customer reviews to help you improve your reputation.

Why I picked Podium: If you want to resolve customer concerns that affect your NPS immediately, Podium is the best NPS software because it has an in-app messaging system. With Podium, you can view customer feedback in a dashboard and quickly relay customer concerns to team members for resolution. You can use Podium to pull up customer feedback and reviews from different channels and act on them quickly. You can also use Podium to respond to customer feedback to help raise customer satisfaction.

Podium Standout Features and Integrations:

It has a marketing feature that lets you use SMS marketing to generate more sales. Podium also allows you to create customer profiles and document customer activity to know what your customers are doing and which products or services attract them.

Integrations are available with other customer service and productivity tools, including ServiceTitan, Salesforce, Airtable, and Calendly.

Pros and cons

Pros:

  • Helps bridge feedback into review generation and local reputation
  • Strong for businesses needing on-the-go feedback
  • Captures NPS and reviews directly via SMS and mobile channels

Cons:

  • Analytics and segmentation less rich than full-scale NPS platforms
  • Deeper survey logic and branching are limited

Best net promoter score software with a free plan

  • Free plan available
  • From $99/month (billed annually)
Visit Website
Rating: 4.4/5

SurveyMonkey is a comprehensive survey tool that offers a free plan with out-of-the-box surveys to get you started. Under their free plan, you can create a survey with up to 10 questions and collect up to 100 responses per survey.

Why I picked SurveyMonkey: Their free plan includes a lot of helpful features that you need to pay for in other survey tools, including skip logic, data exports, a selection of question types, basic analysis & reporting features, and simple visuals to help you digest your data more easily. You can view summary statistics such as response counts and percentages.

I also like the fact that you can integrate SurveyMonkey's net promoter score software with Salesforce to enrich your Salesforce dashboard by incorporating NPS calculations.

SurveyMonkey Standout Features and Integrations:

SurveyMonkey is an excellent net promoter score software because it allows you to prompt customers to provide real-time feedback after using your product. You can integrate SurveyMonkey into your website to gauge NPS without disrupting customers’ shopping experience. SurveyMonkey also lets you target a customer demographic to get the NPS of a specific customer group.

Using SurveyMonkey, you can also collect metadata on website users like browser type, location, and device to help you optimize customers’ online experience.

Integrations include Slack, Microsoft Teams, Akita, Freshservice, HubSpot, Zendesk, Google Sheets, Google Analytics, Adobe Analytics, A/B Tasty, Zoho CRM, Gainsight, and Salesforce.

Pros and cons

Pros:

  • Strong logic branching and analytics for NPS plus beyond
  • Easy distribution via web link, email invite or panel
  • Massive template and question-type library

Cons:

  • Interface designed for general use rather than NPS workflows
  • Free plan very limited in survey depth and analytics

Best lightweight option for user-friendly NPS software

  • 14-day free trial
  • From $39/month/up to 100 responses
Visit Website
Rating: 4.5/5

Nicereply's software helps you create and send one-click surveys to customers to measure CES, CSAT, and NPS. Nicereply surveys include customization options for using your colors, font, and logo to promote brand loyalty.

Why I picked Nicereply: If your main communication tool with customers is using your email, then Nicereply is the best NPS software because it lets you include your NPS survey in your email signature. What’s great about this feature is you can gauge your customer sentiment after every interaction. Using Nicereply’s in-signature NPS survey can also improve survey bounce rates because customers are more likely to open an email response than an email solely for an NPS survey.

Nicereply Standout Features and Integrations:

It has a customer sync feature that automatically matches feedback to a customer profile to help you better understand the feedback provider. Nicereply also has a net promoter score leaderboard that automatically compares your NPS score to the top performers in your industry.

Integrations include Zendesk, LiveAgent, Freshdesk, Front, PipeDrive, HelpScout, Dixa, Aircall, Evaluagent, Kustomer, Gladly, Mailchimp, Daktela, Gmail, Microsoft Outlook, and Cloudtalk.

Pros and cons

Pros:

  • Clear trend tracking at agent-team-company level
  • Embeds seamlessly within support/email workflows for NPS
  • Very intuitive interface, minimal training required

Cons:

  • Branding/customisation limited
  • Some users note weighting/scoring logic lacks flexibility

Best for capturing and analyzing customer feedback at scale with AI

  • 14-day free trial + free plan available
  • From $175/month (billed annually)
Visit Website
Rating: 4.5/5

Sprig is a customer experience platform designed to help teams understand customer feedback through automated surveys. It allows businesses to gather real-time insights on customer satisfaction and loyalty. Teams use it to identify areas of improvement and drive actionable changes based on the feedback collected.

Why I picked Sprig: Sprig helps your team analyze customer feedback using AI to highlight the most important trends and takeaways. The tool’s AI-driven feedback analysis allows you to quickly understand what’s working and what needs attention. You’ll receive clear, actionable suggestions based on real-time feedback from your customers.

The software's AI makes it seamless to analyze high volumes of customer feedback and prioritize the improvements that will have the biggest impact. The ability to turn raw survey data into meaningful insights at scale helps your team make better decisions faster. With Sprig, you don’t just collect feedback—you get clear, actionable steps to improve customer loyalty and satisfaction.

Standout Features and Integrations:

Features include AI-driven feedback analysis, real-time customer surveys, and automated reporting on customer sentiment and loyalty. Your team can quickly gather feedback and act on AI-powered suggestions. Sprig’s reports highlight areas that need immediate attention to improve satisfaction.

Integrations include Mixpanel, Amplitude, Jira, Slack, Segment, Google Analytics, and Optimizely.

Pros and cons

Pros:

  • Combines surveys, replays and heatmaps into one view
  • AI-powered analysis summarises open-ended feedback quickly
  • In-product surveys capture feedback in real time

Cons:

  • Smaller teams may find setup and segmentation overwhelming
  • Survey-centric logic and NPS workflows less mature

Best NPS software for accessing multiple feedback channels: email, SMS, in-app, and in-website

  • Free demo available
  • From $299/month

CustomerSure is a customer survey platform for delivering surveys in multiple channels, including your website, mobile app, email, or SMS.

Why I picked CustomerSure: You can use it to set up real-time net promoter score alerts. It also lets you send daily or weekly digests of relevant customer alerts to ensure that employees and stakeholders are in the loop on current NPS scores.

CustomerSure Standout Features and Integrations:

CustomerSure is a great net promoter score software because of its feedback history feature. Aside from seeing your NPS scores, you can also see other valuable data like the number of bounced surveys so you can fix your survey delivery system. You can also use CustomerSure to categorize customer issues to help you fix significant causes of customer detractors.

Integrations are available with ERP systems, task management tools, ERP systems, and help desk platforms, though specific software platforms are not named. They also have an API to support additional two-way integrations as needed.

Pros and cons

Pros:

  • Good segmentation and filtering options for meaningful insights
  • Strong feedback-to-action workflows support NPS programmes
  • Very clean, intuitive interface praised by users

Cons:

  • Some analytics and report customisation are limited
  • May feel over-engineered for small, simple feedback needs

Best for optional open-ended questions after the NPS

  • 30-day free trial
  • From $19/month

Orbitrics (previously FeedbacQ) is a customer feedback management platform that can calculate NPSs using a variety of customer satisfaction surveys.

Why I picked Orbitrics: You can access 15 survey templates or build your own from scratch. They have templates for common customer groups, like employee satisfaction surveys, retail experience surveys, and service feedback solicitations.

Orbitrics Standout Features and Integrations:

Some key features of Orbitrics include offline access, deep analytics, custom offers and promotions, multiple question types, multilingual support, image and video support within surveys, fully customizable branding, email reports, and support across different smart devices (iOS, Android, and web).

Integrations are available with hundreds of third-party tools if you connect Orbitrics to a paid Zapier account. Note, that their Slack and webhooks integrations require a Platinum paid account.

Pros and cons

Pros:

  • Collects and visualises sentiment data across touchpoints
  • Real-time dashboards reveal satisfaction trends quickly
  • Multi-channel feedback covers web, mobile, email

Cons:

  • Some users report UX feels dated
  • Deep analytics require manual configuration and effort

Best NPS software for small companies and start-ups

  • Free demo available
  • Pricing upon request

InputKit is a customer experience software for creating automated surveys after a customer experience or interaction like completing a purchase or creating an account.

Why I picked InputKit: You can use InputKit to measure your NPS, CES, or CSAT scores to help you make adjustments toward providing a better experience for customers. It allows you to create personalized questions ensuring that you adapt your surveys according to your customer’s situation.

InputKit Standout Features and Integrations:

Aside from customer reviews, your NPS also includes what your employees think about their workplace, and InputKit can help you gauge how your employees rate their workplace. With the help of InputKit, you can find out what is going on in your workplace and identify areas you need to improve. InputKit can also help you make employees accountable for the level of customer experience they deliver and adapt a remuneration or rewards package using their performance.

Integrations are available with other customer service and feedback management tools, including Salesforce, Microsoft Dynamics, and Xero. You can connect InputKit to a paid Zapier account to access premium apps and tools.

Pros and cons

Pros:

  • Review and referral features built into the platform
  • Real-time feedback collection across multiple channels
  • Very simple UI makes survey setup fast

Cons:

  • Analytics depth less than full-scale research platforms
  • Advanced survey logic and filtering feel limited

Best for multi-channel NPS survey distribution

  • 10-day free trial + free plan available
  • From $25/month (billed annually)
Visit Website
Rating: 4.5/5

Sogolytics is an advanced online survey and feedback management platform designed to help businesses gather valuable insights through various forms of surveys. It offers a comprehensive solution for creating, distributing, and analyzing surveys, enabling organizations to make data-driven decisions.

Why I picked Sogolytics: Sogolytics stands out with its robust features tailored specifically for NPS tracking and analysis. The platform allows for the creation of customized NPS surveys that can be distributed through multiple channels. It also offers real-time reporting and analytics, enabling businesses to monitor their NPS in real time and act on the feedback quickly. The ability to segment respondents based on their NPS ratings helps organizations identify promoters, passives, and detractors, allowing for targeted follow-ups and personalized engagement strategies​

Sogolytics Standout Features and Integrations:

Features include advanced survey logic, multi-channel distribution, real-time analytics, automated reminders, customizable survey templates, anonymous survey options, sentiment analysis, quiz creation tools, and detailed reporting.

Integrations include Salesforce, Zapier, Google Analytics, Slack, Microsoft Teams, HubSpot, and Mailchimp.

Pros and cons

Pros:

  • Robust analytics and segmentation for action-oriented insights
  • Multi-channel distribution covers mobile, email, web
  • Strong logic and branching for complex surveys

Cons:

  • Some advanced features require considerable setup time
  • Interface layout can feel cluttered and outdated

Best for automated feedback collection

  • Free demo available
  • Pricing upon request
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Rating: 4.6/5

Velaris is a customer success platform tailored for customer success managers, executives, and CS leaders, providing tools for AI-powered analytics, automation, productivity, and customer collaboration.

Why I picked Velaris: Velaris stands out as a net promoter score software with its customizable in-app surveys. You can tailor these surveys to match your branding, ensuring a seamless experience for your customers. This customization enhances response rates and provides more accurate insights into customer loyalty. 

Additionally, Velaris offers automation features that allow you to schedule surveys and follow-up emails based on specific triggers or timelines. This ensures timely feedback collection without manual intervention, helping your team focus on analyzing results and implementing improvements.

Standout Features and Integrations:

Features include segmentation capabilities that let you target specific customer groups with tailored surveys, real-time feedback analysis to quickly identify trends and areas for improvement, and proactive alerts that notify your team of significant changes in customer sentiment, enabling swift action to address potential issues.

Integrations include HubSpot, Salesforce, Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, and Jira.

Pros and cons

Pros:

  • Strong segmentation and health-scoring for feedback groups
  • Automation helps trigger follow-up after NPS responses
  • Centralises customer data and feedback in one view

Cons:

  • Setup demands more internal resources for full value
  • Dashboard customisation and interface preferences are limited

Autres options de logiciels de Net Promoter Score

Voici d’autres logiciels d’enquête NPS qui ne figurent pas dans le top mais qui valent tout de même le détour. Chacun de ces systèmes NPS vous permettra de toucher vos clients à des moments clés de leur parcours avec votre organisation.

  1. Bazaarvoice

    Sample services to spur reviews.

  2. Birdeye

    For being the customer experience software with the most awards.

  3. HubSpot

    For customer experience resources, like blogs and videos.

  4. Informizely

    Customizable email surveys.

  5. Delighted

    For survey delivery: email, SMS, or a link.

  6. SightMill

    For plotting follow-up surveys.

  7. Chattermill

    Collaborative platform for building surveys.

  8. Satmetrix Systems, Inc

    For automated analytics using text and speech.

  9. Zonka Feedback

    For offline CSAT, CES, and NPS surveys.

  10. Relently

    Email and in-app templates.

  11. Chekkit

    Way for customers to text you directly from your website.

  12. Canny

    Transactional NPS.

  13. Wootric

    NPS question feedback loop.

  14. Downright

    For customer segments.

  15. Ask Nicely

    Focus on modern, relatable customer loyalty.

  16. eNPS

    For employee-based NPS score.

  17. Vitally

    Real-time survey results.

Critères de sélection d’un logiciel Net Promoter Score

Pour sélectionner les meilleurs logiciels de net promoter score à inclure dans cette liste, j’ai pris en compte les besoins et points de douleur courants des acheteurs, comme la facilité d’intégration avec les systèmes existants et la possibilité de personnaliser les enquêtes. J’ai également utilisé le cadre d’évaluation suivant pour garantir une analyse structurée et impartiale :

Fonctionnalités principales (25 % de la note totale)

  • Collecte des retours clients
  • Mesure de la fidélité client
  • Analyse des tendances de retours
  • Segmentation des données clients
  • Génération de rapports détaillés

Fonctionnalités additionnelles remarquables (25 % de la note totale)

  • Analyse des retours en temps réel
  • Analytique prédictive
  • Modèles d’enquête personnalisables
  • Support multilingue
  • Outils avancés de visualisation de données

Facilité d’utilisation (10 % de la note totale)

  • Conception d'interface intuitive
  • Navigation facile
  • Présentation claire des données
  • Design réactif pour une utilisation mobile
  • Courbe d'apprentissage minimale

Intégration (10 % du score total)

  • Disponibilité de vidéos de formation
  • Visites interactives du produit
  • Accès à des webinaires et des ateliers
  • Documentation utilisateur complète
  • Processus de migration des données efficace

Support client (10 % du score total)

  • Disponibilité d'un support client 24h/24 et 7j/7
  • Assistance par chat en direct et par téléphone
  • Base de connaissances exhaustive
  • Équipe de service client réactive
  • Disponibilité de gestionnaires de compte dédiés

Rapport qualité/prix (10 % du score total)

  • Offres tarifaires compétitives
  • Structure tarifaire transparente
  • Réductions pour les engagements à long terme
  • Options d’essai gratuit
  • Ensemble de fonctionnalités complet à chaque niveau de prix

Avis clients (10 % du score total)

  • Notes élevées de satisfaction client
  • Commentaires positifs sur la facilité d’utilisation
  • Louanges pour des performances constantes
  • Recommandations solides des utilisateurs
  • Taux de fidélisation et de renouvellement élevés

Comment choisir un logiciel Net Promoter Score

Il est facile de se laisser submerger par de longues listes de fonctionnalités et des structures tarifaires complexes. Pour vous aider à rester concentré lors de votre processus unique de sélection logicielle, voici une liste de points à garder à l’esprit :

CritèreÀ prendre en compte
ScalabilitéLe logiciel peut-il évoluer avec votre entreprise ? Cherchez des solutions capables de gérer une augmentation du volume de données et du nombre d’utilisateurs sans perte de performance.
IntégrationsPeut-il s’intégrer à vos systèmes existants comme votre CRM ou logiciel de support ? Assurez-vous d’un flux de données fluide entre plateformes pour éviter la saisie manuelle.
PersonnalisationPouvez-vous adapter le logiciel à vos besoins spécifiques ? Vérifiez s’il permet de personnaliser les enquêtes, l’image de marque et les rapports pour s’adapter à votre mode de fonctionnement.
Facilité d’utilisationLe logiciel est-il intuitif pour votre équipe ? Une interface complexe peut freiner l’adoption. Privilégiez des options conviviales avec une navigation simple.
Mise en œuvre et intégrationCombien de temps pour démarrer ? Évaluez le support et les ressources de formation proposés par le fournisseur pour un passage en douceur.
CoûtDes frais cachés existent-ils ? Comparez les modèles tarifaires et vérifiez les coûts supplémentaires pour des utilisateurs ou des fonctionnalités additionnels.
Protection des donnéesComment le logiciel protège-t-il vos données ? Assurez-vous qu’il est conforme aux normes du secteur et propose chiffrement et contrôles d’accès.
Disponibilité du supportQuel support offre le fournisseur ? Tenez compte de la disponibilité du service client et de l’assistance technique en cas de besoin.

Fonctionnalités d’un logiciel Net Promoter Score

Lorsque vous choisissez un logiciel net promoter score, veillez à rechercher les fonctionnalités clés suivantes :

  • Personnalisation des enquêtes : Créez, modifiez et personnalisez vos enquêtes pour refléter la voix et le style de votre organisation, ce qui vous permet de vous connecter facilement avec votre public et de recueillir les informations qui comptent le plus.
  • Distribution multicanal : Envoyez des enquêtes par e-mail, SMS, web ou messages intégrés à l’application, afin d’atteindre vos utilisateurs où qu’ils soient et de maximiser vos taux de réponse.
  • Analyses en temps réel : Accédez aux retours en direct dès leur réception, ce qui vous permet de repérer les tendances et d’agir sur les informations sans délai. Cela vous aide à résoudre rapidement les problèmes et à améliorer l’expérience client.
  • Workflows de suivi automatisés : Définissez des déclencheurs pour répondre automatiquement aux détracteurs, passifs ou promoteurs. Cette approche automatisée vous permet d'apporter des réponses rapides et de montrer aux clients que leur avis compte pour vous.
  • Segmentation des réponses : Décomposez les données par type de client, segment, région ou autres catégories afin de comprendre le ressenti de chaque groupe et d’adapter vos stratégies en conséquence.
  • Suivi historique : Suivez l’évolution des scores NPS dans le temps, ce qui facilite l’analyse des changements, la compréhension de l’impact de vos actions et la célébration des progrès accomplis.
  • Intégration des données : Connectez les données NPS à votre CRM, service d’assistance ou plateformes marketing pour obtenir une vision plus complète du parcours client et faciliter le passage à l’action.
  • Contrôles d’autorisation : Définissez qui, dans votre équipe, peut consulter ou gérer les données d’enquête, afin de garder les informations sensibles sécurisées et accessibles uniquement aux bonnes personnes.

Fonctionnalités courantes d’IA des logiciels Net Promoter Score

Au-delà des fonctionnalités standards des logiciels Net Promoter Score mentionnées ci-dessus, de nombreuses solutions intègrent l’IA avec les fonctionnalités suivantes :

  • Analyse de sentiment : Interprétez automatiquement les réponses ouvertes pour déterminer si les retours sont positifs, négatifs ou neutres, vous faisant gagner des heures et vous révélant des informations que vous auriez pu manquer.
  • Détection prédictive du churn : Utilisez l’IA pour repérer les clients les plus susceptibles de partir, afin de prendre les mesures nécessaires pour les fidéliser avant qu’il ne soit trop tard.
  • Extraction automatique des thèmes : Laissez l’IA regrouper les retours par sujets ou thèmes communs, ce qui facilite l’identification des causes profondes de vos scores NPS et la définition des priorités d’amélioration.
  • Suggestions de réponses pilotées par l’IA : Obtenez des recommandations d’actions de suivi adaptées aux différents types de retours, vous aidant à interagir efficacement avec vos clients sans hésiter dans votre approche.
  • Résumés de texte : Transformez de longs commentaires clients en informations rapides et digestes, pour garder un œil sur la tendance générale sans être submergé par les données.

Avantages du logiciel Net Promoter Score

L’implémentation d’un logiciel Net Promoter Score présente de nombreux avantages pour votre équipe et votre entreprise. Voici quelques bénéfices auxquels vous pouvez vous attendre :

  • Informations guidant les décisions : Le logiciel facilite la prise de décisions éclairées en fournissant des insights basés sur les retours et les scores clients.
  • Collaboration renforcée : Il améliore la collaboration en équipe, permettant à plusieurs utilisateurs de contribuer à la collecte de retours clients et à la stratégie.
  • Segmentation client : Le logiciel permet de segmenter les retours selon le type de client, ce qui aide à mieux comprendre les besoins variés de la clientèle.
  • Interface conviviale : Un design intuitif permet à tous les membres de l’équipe de naviguer et d’exploiter le logiciel facilement.
  • Capacités d’intégration : Le logiciel peut être intégré aux outils existants, pour une incorporation fluide dans vos processus de travail actuels.
  • Évolutivité : Il accompagne la croissance de votre entreprise en s’adaptant à l’augmentation des retours et des données clients.
  • Alignement stratégique : Le logiciel garantit que les efforts de votre équipe restent en phase avec les objectifs stratégiques, en gardant un cap clair sur les indicateurs de satisfaction client.

Coûts et tarification du logiciel Net Promoter Score

Le choix d’un logiciel Net Promoter Score nécessite une compréhension des différents modèles et plans tarifaires proposés. Les coûts varient selon les fonctionnalités, la taille de l’équipe, les modules complémentaires et plus encore. Le tableau ci-dessous résume les formules courantes, leurs prix moyens et les fonctionnalités typiquement incluses dans les solutions logicielles Net Promoter Score :

Tableau comparatif des offres du logiciel Net Promoter Score

Type d'offrePrix moyenFonctionnalités courantes
Forfait gratuit$0Création d’enquêtes basiques, nombre de réponses limité, analyses simples.
Forfait personnel$10-$30/user/monthPersonnalisation de la marque, nombre modéré de réponses, intégrations de base.
Forfait entreprise$50-$100/user/monthAnalyses avancées, outils collaboratifs pour l’équipe et support prioritaire.
Forfait entreprise sur mesurePrix personnaliséAccès complet à l’API, support dédié, gestion avancée des utilisateurs et options SSO.

FAQ : Tout savoir sur le NPS et la satisfaction client

Vous cherchez plus d’informations sur la boucle de rétroaction client et comment mesurer la satisfaction ? Voici quelques réponses aux questions les plus courantes :

Comment utiliser les données du net promoter score ?

Vous pouvez utiliser les données NPS pour identifier les clients fidèles, déceler les sources d’insatisfaction et orienter les améliorations organisationnelles. La plupart des outils d’enquête NPS vous aident à automatiser les relances auprès des détracteurs, à célébrer les promoteurs et à définir des alertes internes pour les comptes à risque. En analysant les commentaires et la répartition des scores, vous pouvez partager des insights à forte valeur ajoutée avec les équipes produit, support et direction. Relier les données NPS à des parcours clients spécifiques vous permet de repérer où les expériences se dégradent pour traiter rapidement les problèmes et mesurer dans le temps l’impact des changements.

Existe-t-il un outil NPS gratuit ?

Oui, il existe plusieurs logiciels NPS qui proposent des formules gratuites à vie ou des versions d’essai. Ceux-ci vous permettent généralement de créer des sondages NPS simples, de les diffuser par e-mail ou sur le web, et d’accéder à des tableaux de bord de retours en temps réel. Des plateformes populaires comme SurveyMonkey, Hotjar ou Startquestion proposent des options gratuites, mais attention : ces formules peuvent limiter la fréquence d’envoi, le nombre de réponses, la personnalisation ou l’export des données. Si vous comparez des outils NPS pour votre équipe, testez-en plusieurs afin de trouver celui qui correspond le mieux à votre méthode de travail, vos besoins de données et vos projets d’intégration futurs.

Si vous cherchez une version analogique, l’outil NPS gratuit d’origine est un simple calculateur, ou bien un tableau Excel.

Comment intégrer un logiciel NPS à mon CRM ou helpdesk ?

La plupart des principales plateformes NPS rendent l’intégration avec les CRM ou systèmes d’assistance majeurs très simple, proposant des connecteurs natifs avec Salesforce, HubSpot, Zendesk, Intercom et d’autres. L’intégration vous permet de déclencher des enquêtes NPS après une interaction support ou à des étapes clefs du parcours, d’enregistrer les réponses dans les fiches clients et d’automatiser des processus selon les résultats d’enquête. Certains outils proposent des APIs ou fonctionnent avec des plateformes d’automatisation comme Zapier ou Make, pour des connexions plus avancées. Avant de choisir un outil, consultez son catalogue d’intégrations et vérifiez si la configuration nécessite du développement technique ou une expertise particulière.

Quels critères prendre en compte pour choisir un logiciel NPS pour mon équipe ?

Priorisez un logiciel permettant de créer et lancer facilement des enquêtes, avec des modèles suffisamment flexibles pour différents points de contact. Recherchez des capacités d’analyse robustes pour ventiler les scores par segment, étape du parcours ou canal. Une bonne intégration avec le CRM, helpdesk ou BI rend les données NPS actionnables pour toute l’équipe. Des fonctions comme l’automatisation de flux de travail, la gestion du feedback en boucle fermée et des tableaux de bord selon le rôle aideront à développer votre programme d’expérience client. Vérifiez les ressources de support, les certifications de sécurité, la personnalisation d’image et la façon dont la tarification évolue avec l’usage.

Quelles sont les bonnes pratiques pour augmenter les taux de réponse aux enquêtes NPS ?

Pour augmenter les taux de réponse NPS :

  • Gardez vos enquêtes courtes (une à deux questions) pour qu’elles soient simples à remplir sur tout appareil.
  • Personnalisez l’envoi en incluant le nom du client et la référence de sa récente interaction avec votre marque.
  • Les emails de sondage sont plus efficaces s’ils sont envoyés rapidement après un événement clé (achat, appel support, etc).
  • Expliquez clairement pourquoi vous demandez un retour et comment vous utiliserez les réponses pour améliorer l’expérience client.
  • N’hésitez pas à tester différents objets, à relancer les non-répondants ou à utiliser des widgets d’enquête en application pour maximiser l’engagement.

 

Comment un logiciel NPS aide-t-il à fermer la boucle de feedback ?

Les plateformes NPS vous aident à fermer la boucle de feedback en signalant automatiquement les réponses négatives pour un suivi, en créant des tickets et en envoyant des rappels à l’équipe expérience client. Beaucoup d’outils permettent de créer des workflows afin que les détracteurs reçoivent un contact personnalisé ou que les managers soient alertés en cas d’urgence. Vous pouvez définir des SLA pour les temps de réponse et suivre quels contacts ont été résolus ou nécessitent une escalade. Fermer la boucle améliore la satisfaction client et démontre que leurs avis engendrent de vrais changements, ce qui accroît in fine leur fidélité et engagement.

Un logiciel NPS permet-il de suivre les tendances et de segmenter les retours dans le temps ?

Oui, la plupart des outils NPS proposent des analyses temporelles pour surveiller l’évolution des scores mois après mois ou après une initiative clé. Une segmentation avancée vous permet de filtrer les résultats par gamme, région, équipe ou persona, afin de savoir quels domaines progressent ou nécessitent plus d’efforts. Vous pouvez visualiser ces insights sur des tableaux de bord, les exporter pour une analyse approfondie ou alimenter vos revues business trimestrielles. Grâce au suivi continu et à la segmentation, il est possible de démontrer le retour sur investissement des actions CX et de concentrer vos ressources là où leur impact sur la fidélité sera maximal.

Plus de logiciels pour les retours clients

Le logiciel NPS n’est pas la seule option à considérer. Pendant que vous êtes ici, vous trouverez peut-être exactement ce que vous cherchez parmi ces autres outils d’enquêtes de feedback :

Comprenez mieux vos clients grâce au meilleur logiciel de Net Promoter Score

Les rapports NPS peuvent vous aider à mesurer la satisfaction des employés, identifier les clients satisfaits et signaler les clients mécontents. Chaque réponse à une enquête peut être utilisée pour développer des analyses exploitables afin de fidéliser vos clients.

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Tim Fisher
By Tim Fisher