20 Meilleure Liste des Outils de Gestion des Feedbacks
Here's my pick of the 20 best software from the 30 tools reviewed.
Les outils de gestion des feedbacks aident votre équipe à collecter, organiser et exploiter les retours clients sans être submergée par le volume. Ils sont conçus pour centraliser les retours issus de multiples canaux, faire ressortir les tendances significatives et boucler la boucle avec vos clients.
J'ai évalué ces outils en me basant sur leur capacité à collecter, taguer, analyser, s'intégrer aux outils existants et transformer les feedbacks en actions concrètes. Ce guide présente les meilleures plateformes de gestion des feedbacks adaptées à la taille de votre équipe et à vos objectifs, afin que vous puissiez concevoir de meilleures expériences.
Qu'est-ce qu'un outil de gestion des feedbacks ?
Un outil de gestion des feedbacks est une plateforme numérique qui aide les entreprises à collecter, organiser et analyser les retours des clients ou des employés. Il permet d’optimiser la captation d’insights, sert à orienter les décisions produits, à améliorer le service et à suivre la satisfaction dans le temps. Il joue souvent un rôle crucial dans le développement produit, l’amélioration de la relation client et la fidélisation.
Table of Contents
- Meilleure Sélection Logicielle
- Qu’est-ce qu’un Outil de Gestion des Retours d’Expérience ?
- Comparer les spécifications
- Aperçu des 10 Meilleurs Outils de Gestion des Retours d’Expérience
- Autres Options
- Critères de Sélection pour les Outils de Gestion des Retours d’Expérience
- FAQs
- Autres Avis Logiciels
- Conclusion
Tableau Comparatif des Meilleurs Logiciels de Gestion de Feedbacks
Voici un tableau comparatif qui résume les principales informations sur chacun de mes meilleurs choix de logiciels de gestion des feedbacks. Vous pouvez consulter les tarifs et la disponibilité des essais gratuits ou des démonstrations, côte à côte, pour vous aider à choisir la meilleure solution selon votre budget et vos besoins.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for unifying customer feedback | Free demo available | Pricing upon request | Website | |
| 2 | Best for automating customer feedback analysis | Free trial available | From $19/month | Website | |
| 3 | Best for comprehensive customer feedback programs | 10-day free trial available | From $55.99/month | Website | |
| 4 | Best for tracking customer feedback and feature requests | Free plan available | From $19/month | Website | |
| 5 | Best for visual feedback with context | Free plan available | From $7/user/month | Website | |
| 6 | Best for AI-driven sentiment insights | Free plan available | From $49/month (billed annually) | Website | |
| 7 | Best for creating engaging, interactive forms | Free plan available | From $25/user/month (billed annually) | Website | |
| 8 | Best for creating customizable, detailed surveys | Free plan available | From $99/month (billed annually) | Website | |
| 9 | Best for measuring customer satisfaction scores | 14-day free trial | From $39/month/up to 100 responses | Website | |
| 10 | Best for omni-channel customer support teams | 14-day free trial | From $49/user/month (billed annually) | Website | |
| 11 | Best for comprehensive product feedback management | Free demo available | from $500/month (min 5 seats) | Website | |
| 12 | Best for analyzing feedback at scale with AI | 14-day free trial + free plan available | From $175/month (billed annually) | Website | |
| 13 | Best for advanced user experience research | 30-day free trial + free plan available | Pricing upon request | Website | |
| 14 | Best for simplicity and easy sharing of forms | Free plan for personal use | From $12/user/month | Website | |
| 15 | Best for integrating survey feedback with CRM | Free plan available | From $7.42/month (billed annually) | Website | |
| 16 | Best for collecting and leveraging customer reviews | Free plan available | From $299/month/domain | Website | |
| 17 | Best for Salesforce users seeking integrated feedback | 14-day free trial | Pricing upon request | Website | |
| 18 | Best for gathering website-specific customer feedback | Not available | From $19/month for unlimited users and feedback | Website | |
| 19 | Best for advanced survey design and analytics | 10-day free trial + free plan available | From $25/month (billed annually) | Website | |
| 20 | Best for AI-driven feedback for product insights | 14-day free trial | From $99/creator/month | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6 -
Creatio CRM
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Les 20 Meilleurs Outils de Gestion de Feedbacks : Avis
J’ai rédigé des résumés détaillés de mes choix préférés en matière d’outils de gestion des feedbacks et expliqué pourquoi chacun figure dans cette liste.
Enterpret is an AI-driven customer intelligence platform designed for businesses that aim to enhance their product management and customer experience through detailed feedback analysis. By consolidating feedback from over 50 sources, Enterpret appeals to organizations looking to transform customer insights into actionable strategies. It provides advanced features such as adaptive taxonomy and AI agents to automate resolution, addressing the challenge of managing vast amounts of customer feedback and turning it into valuable business insights.
Why I Picked Enterpret
I picked Enterpret for its unique ability to unify customer feedback from multiple sources and turn it into actionable insights. The platform's adaptive taxonomy allows you to organize feedback by themes and impact, making it easier to prioritize product improvements. Additionally, Interpret's AI agents automate workflows, significantly reducing the time your team spends on manual tasks. This combination of features makes Enterpret an ideal choice for businesses looking to streamline their feedback management processes and enhance decision-making.
Enterpret Key Features
In addition to unifying customer feedback, Enterpret offers:
- Customer Knowledge Graph: This feature provides contextual insights by connecting feedback with related business elements, enhancing your understanding of customer needs.
- Natural Language Querying: Enables you to extract insights from feedback using simple queries, making data analysis more accessible.
- Dashboard Visualization: Offers customizable dashboards for visualizing feedback trends and patterns, aiding in better decision-making.
- Anomaly Detection: Alerts you to unusual feedback spikes or dips, so you can respond to emerging issues promptly.
Enterpret Integrations
Integrations include Zendesk, Intercom, Salesforce, Amplitude, Gong, JIRA, Mixpanel, Slack, Snowflake, and AWS Connect.
Pros and cons
Pros:
- Integrates with major platforms for seamless data flow.
- Consolidates feedback for holistic customer understanding.
- AI-powered tagging and taxonomy organize feedback automatically.
Cons:
- Users report delay issues.
- Limited customization in feedback categorization.
SurveySparrow is a comprehensive Voice of Customer (VOC) platform designed to enhance customer experience by efficiently capturing and analyzing feedback across multiple channels, such as email, social media, and messaging apps like WhatsApp.
Why I Picked SurveySparrow: SurveySparrow stands out for its AI-powered analytics, which allow you to uncover customer loyalty drivers, sentiments, and key experience metrics. With tools like CogniVue, you can automate the transformation of raw feedback into actionable insights, helping your team make data-driven decisions. The platform also supports automated customer satisfaction (CSAT) follow-ups, ensuring that your team can quickly resolve issues and improve overall customer happiness.
Another reason for choosing SurveySparrow is its ability to conduct surveys across multiple channels, including WhatsApp, SMS, websites, and even offline. This flexibility means you can reach your audience wherever they are, increasing response rates and ensuring diverse data collection. Additionally, its customer effort score (CES) and transactional Net Promoter Score (NPS) surveys help you evaluate customer ease of use and satisfaction after interactions.
Standout Features & Integrations:
Features include ticketing system integration, survey automation, multilingual surveys, real-time analytics, visual KPIs on dashboards, offline survey capabilities, customer sentiment analysis, product feedback collection, transactional NPS surveys, customized weblink surveys, event feedback tracking, and data-driven insights.
Integrations include Gmail, Google Sheets, Slack, Microsoft Teams, Salesforce, HubSpot, Zendesk, Jira Software Cloud, NetSuite, Pipedrive, QuickBooks Online, and Mailchimp.
Pros and cons
Pros:
- Supports multilingual surveys
- Good AI feedback analysis
- Offers customizable survey templates
Cons:
- Limited configuration options on basic plans
- Sentiment analytics features only available on higher-tier plans
New Product Updates from SurveySparrow
SurveySparrow's Enhancements to Survey Flows
SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.
Survicate is a multi-channel user survey platform that helps your teams collect feedback and insights from customers, users, and website visitors. Surveys conducted through the software boast an average 30% response rate, compared to an average 5% response rate for other online surveys.
Why I picked Survicate: This platform made it onto my list because it makes it easy to gather feedback from multiple sources. Because of this, it can provide insights across user touchpoints, helping to form a complete picture of the customer journey. It can even capture data from partially completed surveys, making sure no bit of feedback goes untapped.
Surveys can measure key customer satisfaction metrics including Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Custom branding can be added to provide a consistent user experience, and multiple question types can be configured.
Standout Features & Integrations:
Features include pre-built, customizable templates that cover common areas of customer satisfaction. You can also set up the surveys to appear only when key actions are taken, targeting users when they’re most likely to engage. The software also has AI features that support the faster creation and analysis of surveys.
Integrations include ActiveCampaign, Drip, Amplitude, HubSpot, Intercom, Mailchimp, Salesforce, FullStory, Zendesk, and Microsoft Teams.
Pros and cons
Pros:
- Ability to create targeted surveys
- Quick and helpful customer support
- Easy-to-use interface and widget design
Cons:
- Limited maximum response limit per month
- Integrations not available in freemium plan
New Product Updates from Survicate
Survicate's FullStory Integration for Mobile Apps
Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.
Canny is a feedback management tool that specifically aids businesses in capturing and tracking customer feedback and feature requests. It effectively bridges the gap between businesses and their user base, making it an ideal tool for product development and improvement.
Why I Picked Canny: In my evaluation, Canny distinguished itself with its focus on tracking feedback and feature requests, an essential component in shaping future product development. In particular, I selected Canny because of its transparency in managing feedback, enabling businesses and their users to follow the lifecycle of feature requests.
The platform offers various channels for customers to submit their requests, such as a public feedback board, in-app widgets, and integrations with tools like Intercom and Slack. Canny then helps businesses categorize and tag feature requests based on different criteria, such as product area, customer segment, or priority level.
Standout Features & Integrations:
Features include feedback boards, roadmap publishing, and voting systems that allow users to vote on feature requests, enabling businesses to gauge the popularity and demand for specific ideas or enhancements. These features can help businesses to organize feedback, prioritize feature requests, and communicate their plans.
Integrations include Intercom, Slack, GitHub, HubSpot, Discord, Microsoft Teams, Google Workspace, Okta SSO, Google Analytics and Jira.
Pros and cons
Pros:
- Voting system encourages user engagement
- Roadmap publishing increases transparency
- Easy to set up
Cons:
- Limited advanced reporting capabilities
- User interface could be more intuitive
New Product Updates from Canny
Canny Introduces Ideas for Structured Feedback Management
Canny introduces Ideas, Groups, and Insights to organize feedback into a clear hierarchy for planning and collaboration. For more information, visit Canny's official site.
Userback offers a tailored solution that simplifies the collection and analysis of user feedback. With features like feedback widgets, user surveys, and session replays, your team can gather actionable insights and respond to user needs with precision. By integrating into your existing workflow, Userback helps eliminate guesswork and fosters collaboration, ultimately driving product improvements and customer satisfaction.
Why I Picked Userback
I picked Userback for its exceptional ability to provide visual feedback with contextual depth, which is ideal for teams looking to capture user experiences accurately. With features like annotated screenshots and screen recordings, you can receive feedback that highlights specific issues directly on visuals, eliminating ambiguity. This approach allows your team to understand user challenges better and prioritize improvements effectively. By integrating these visual feedback tools into your workflow, you can address user needs swiftly and enhance overall product development.
Userback Key Features
In addition to its visual feedback capabilities, Userback offers a suite of features designed to elevate your feedback management process.
- Feedback Widget: This feature allows you to collect feedback directly from within your website or application, making it easy for users to share their insights without leaving the page.
- User Surveys: Customize and deploy surveys to gather detailed user feedback and understand their experiences and preferences better.
- Feature Portal: Engage users by providing a dedicated portal where they can suggest new features and vote on existing ones, fostering a sense of community and involvement.
- Session Replay: Capture and review user sessions to gain a deeper understanding of how users interact with your product, helping you pinpoint areas for improvement.
Userback Integrations
Integrations include Jira, Slack, ClickUp, Intercom, Asana, Linear, Notion, GitHub, Microsoft Teams, and Zendesk.
Pros and cons
Pros:
- Centralized dashboard for organizing and prioritizing feedback
- Offers public roadmaps and feature voting
- Supports visual feedback with screenshots, annotations, and video
Cons:
- Occasional issues with data export and reporting
- Performance can be affected in certain web environments
Zonka Feedback is a customer feedback and experience management platform that enables you to collect, analyze, and act on feedback from your customers and employees.
Why I Picked Zonka Feedback: I chose Zonka Feedback for its robust reporting and analytics capabilities. You can access real-time reports, including detailed insights into metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). This allows you to monitor trends, compare performance across different teams or locations, and identify areas for improvement.
I also like the platform's AI-driven sentiment analysis. This tool automatically evaluates open-ended feedback to determine customer sentiments, emotions, intent, and urgency. By leveraging these insights, you can prioritize responses, address concerns promptly, and enhance overall customer satisfaction.
Standout Features & Integrations:
Features include campaign management, custom variables, contact management, respondent tracking, survey builder, branding and themes, 30+ question types and emoticons, professional templates, skip logic and question branching, answer piping, real-time reporting, and feedback alerts.
Integrations include Salesforce, HubSpot, ActiveCampaign, Zendesk, Intercom, Slack, MS Teams, Zapier, Jira, Freshdesk, Pipedrive, and MailChimp.
Pros and cons
Pros:
- Real-time analytics and reporting
- Multilingual support for diverse audiences
- Comprehensive features for feedback collection
Cons:
- Offline surveys are only available through a separate plan
- Some integrations are paid add-ons
Typeform is a unique online platform that specializes in creating dynamic, interactive forms that are not just functional but enjoyable for users to complete. Given its focus on user engagement and interactive design, it's best for businesses aiming to provide their audience with an engaging experience when gathering feedback.
Why I Picked Typeform: When I was selecting tools for this list, I was particularly drawn to Typeform due to its ability to create forms that focus on creating an engaging user experience in addition to collecting data. For example, Typeform is known for its conversational form design, which creates an engaging and interactive survey experience for respondents. Instead of presenting a traditional question-and-answer format, Typeform's forms mimic a conversation, asking one question at a time and using a friendly and conversational tone. This approach encourages respondents to provide thoughtful and detailed answers, resulting in higher engagement and more accurate data collection.
Standout Features & Integrations:
Features include logic jumps, answers piping, and a wide array of question types to keep respondents engaged, including interactive question types. Typeform is also known for its intuitive interface that allows for the creation of beautifully designed, interactive forms. It additionally allows businesses to enrich surveys by integrating multimedia elements such as images, videos, and GIFs.
Integrations include Google Sheets, Slack, Notion, Microsoft Teams, Salesforce, Canva, Monday.com, Mailchimp, Intercom, and Zapier.
Pros and cons
Pros:
- Provides a wide variety of question types
- Offers a simple survey UI with minimal distractions
- Creates highly engaging, interactive forms
Cons:
- Some essential features only available in higher-priced tiers
- The advanced design features might have a steeper learning curve for beginners
- Could use more data visualization tools
SurveyMonkey is an online survey development platform that allows users to design and send out customized surveys for data collection. This tool provides a variety of options to design detailed and targeted surveys, making it a great choice for businesses seeking in-depth insights from their customers or audience. Vishveshwar Jatain, a marketing and sales operations leader with over a decade of experience, has often used SurveyMonkey for mass opinion surveys. In a recent conversation with me, he said, “The features that stood out to me were the ability to export raw data from SurveyMonkey for further analysis and the in-built report builders with various chart types to visualize survey results.”
Why I Picked SurveyMonkey: I picked SurveyMonkey for its extensive customization options that allow teams to create detailed, well-branded surveys. For example, SurveyMonkey gives you control over the layout and structure of your survey questions and pages. You can rearrange questions, group them into sections or pages, and control the flow and order of questions. This flexibility allows you to design surveys that follow a logical progression and are easy for respondents to navigate.
SurveyMonkey also offers advanced logic features such as skip logic and branching, which enable you to create dynamic surveys that adapt based on respondents' previous answers.
Standout Features & Integrations:
Features include its intuitive survey builder, a wide array of question types, survey invitations and thank you messages, brand customization features. It additionally has strong data analytics capabilities that can help you generate customized charts and graphs.
Integrations include MailChimp, Eventbrite, Google Drive, Microsoft Teams, Zoom, Microsoft OneDrive, CleverX, and Salesforce.
Pros and cons
Pros:
- Intuitive user interface
- Robust data analysis capabilities
- Extensive customization options
Cons:
- Limited customer support for lower-tier plans
- Steep learning curve for beginners
- Higher cost for advanced features
Nicereply is a customer satisfaction survey tool that specializes in measuring key customer satisfaction metrics. Its streamlined approach to collecting and analyzing customer feedback ensures businesses get a clear, quick understanding of their customer satisfaction scores, making it an optimal tool for this purpose.
Why I Picked Nicereply: I selected Nicereply for its focus on customer satisfaction measurements. Its dedication to this single purpose brings precision to the task, delivering accurate metrics that businesses can act on, including net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES).
Nicereply also provides reporting and benchmarking features to help businesses analyze and compare their customer satisfaction metrics. The platform offers visual dashboards and reports that display key metrics, trends, and performance over time. Additionally, Nicereply provides benchmarking data that allows businesses to compare their customer satisfaction scores against industry averages or other companies in their sector.
Standout Features & Integrations:
Features include customizable surveys, omni-channel feedback collection, target-based scoring, and automated follow-ups and reminders. Nicereply also incorporates gamification elements, such as leaderboards and achievements, to motivate teams to consistently deliver exceptional customer service.
Integrations include Zendesk, Help Scout, Front, Outlook, Gmail, Mailchimp, LiveAgent, Gladly, Dixa, and Freshdesk.
Pros and cons
Pros:
- Customers can review and rate interactions
- Highly customizable surveys
- Specializes in measuring customer satisfaction
Cons:
- Fewer integrations compared to some competitors
- Limited feature set for users not focusing on satisfaction metrics
- Daily CSAT calculations can bring down your overall CSAT average
UseResponse is an all-in-one customer support software that provides a suite of tools designed to manage customer interactions across various channels. This omni-channel solution enables businesses to consolidate and streamline their customer support efforts.
Why I Picked UseResponse: I chose UseResponse for this list because of its comprehensive support coverage across multiple channels, including social media, email, and live chat. What makes it stand out is its ability to centralize all customer support interactions into a robust ticket management system, offering a single point of reference for all customer feedback.
Additionally, UseResponse provides threaded discussions and notification systems that enable real-time communication among team members. This allows support agents to collaborate on tickets, assign tasks, and share internal notes or knowledge base articles, ensuring more efficient issue resolution.
Standout Features & Integrations:
Features include multi-channel support, AI-powered chatbots, multilingual support, CSAT surveys, extensive brand customization, and a knowledge base for self-service. UseResponse also allows businesses to create community forums for customers to ask questions, share ideas, and engage in discussions with other users and company representatives.
Integrations include Slack, Zapier, Jira, Confluence, HubSpot, Azure DevOps, Zoho CRM, and Salesforce.
Pros and cons
Pros:
- Responsive customer support team
- Features AI-powered chatbots
- Simple, functional, and intuitive user interface
Cons:
- UI might be challenging for non-tech savvy users
- Might be overly complex for small businesses
- Individual conversations with the same customer can't be merged
UserVoice is a well-established feedback management tool that specializes in helping businesses capture and understand customer feedback. This platform is particularly adept at managing product feedback, offering a complete set of features to streamline this crucial process.
Why I picked UserVoice: In my quest to identify the best feedback management tools, UserVoice stood out for its product-centric approach. Its unique ability to gather, organize, and prioritize product-related feedback enables companies to build better products based on real customer insights. For example, UserVoice offers automated notifications and Slack updates that can alert teams of product launch issues and bugs, allowing teams to respond to and solve problems more efficiently.
UserVoice additionally makes it easy to create and collect validation studies and guided microsurveys so users can continuously provide actionable product feedback.
Standout Features & Integrations:
Features include smart vote capturing, customer segmenting, and feedback prioritization. It also has robust reporting capabilities that allow you to view both real-time and historical data to provide a more comprehensive view of customer feedback and its impact on product development.
Integrations include Jira, Salesforce, Slack, Zendesk, Azure DevOps, Fullstory, Gainsight, and Microsoft Teams.
Pros and cons
Pros:
- Includes a customer-facing product-request tracking system for transparency
- In-depth reporting provides valuable insights
- Smart vote capturing allows for efficient feedback collection
Cons:
- Lack of customization options compared to some competitors
- Steep learning curve for first-time users
- High starting price may deter smaller businesses
Sprig is a product experience platform designed to help CX teams capture, analyze, and act on customer feedback. By integrating advanced AI into tools like in-product surveys, feedback widgets, heatmaps, and session replays, Sprig provides a comprehensive platform to collect and analyze in-the-moment insights directly from users. This real-time feedback loop helps identify customer pain points, preferences, and behavior patterns, providing actionable insights and driving data-backed optimizations to the customer experience.
Why I picked Sprig: Sprig helps your team continuously gather and analyze feedback at scale, allowing you to focus on implementing changes rather than managing the feedback process and manually sifting through high volumes of data. With in-product surveys, heatmaps, and session replays, it enables you to collect hyper-relevant experience data directly from your users while they’re engaging with your product.
Additionally, Sprig's AI-powered analysis tool automatically summarizes and categorizes user feedback and behavior data, making it easy for CX teams to understand and prioritize issues without needing to spend hours manually sifting through every user response themselves. Its ability to automate complex feedback flows makes it an efficient solution for busy teams managing high volumes of customer feedback.
Standout Features & Integrations:
Features include in-product surveys, unmoderated feedback collection, heatmaps, session replays, and video interviews to capture user insights. You can set up automated workflows to collect feedback at various touchpoints, and easily analyze results through Sprig’s AI-powered reporting.
Integrations include Mixpanel, Amplitude, Jira, Slack, Segment, Google Analytics, and Optimizely.
Pros and cons
Pros:
- Surveys built into the product
- Video interviews for rich feedback
- In-product testing for quick insights
Cons:
- Limited customization for surveys
- Requires some technical setup
Qualtrics is a sophisticated customer experience management platform that enables businesses to conduct advanced user experience research. The platform provides especially robust tools for survey creation, distribution, and analysis, making it an optimal choice for businesses seeking a deep dive into user experience.
Why I Picked Qualtrics: I chose Qualtrics for its wide range of tools that provide comprehensive user experience insights. Such tools include experience sampling, which involves capturing user feedback and perceptions at specific moments or intervals as they interact with products, services, or digital experiences. This feature enables businesses to understand users' thoughts, emotions, and behaviors in the moment, providing valuable insights for optimizing user experiences.
Qualtrics also offers user journey mapping tools that help businesses visualize and analyze the end-to-end user experience. User journey mapping can help teams to understand the user's interactions, pain points, and satisfaction levels at each stage of their journey.
Standout Features & Integrations:
Features include AI-based analytics, a diverse question library, heatmaps and click tracking, embedded multimedia, skip logic and branching, and predictive intelligence capabilities. It also features remote user testing tools, which allow teams to create and distribute remote usability tests surveys, and other research activities on a global scale.
Integrations include Salesforce, Great Question, Marketo, Fullstory, Zendesk, Slack, Jira, Freshdesk, Hubspot, and Tableau.
Pros and cons
Pros:
- Offer customizable survey flows
- Provides robust data analytics features
- Offers interactive dashboards
Cons:
- Steep learning curve
- Pricing information is not transparent
- The advanced feature set may be overwhelming for beginners
Google Forms is an uncomplicated, user-friendly tool that allows you to easily create and distribute forms. Its simplicity and seamless integration with other Google apps make it best for users looking for straightforward form creation and easy sharing options.
Why I Picked Google Forms: Google Forms made it onto this list due to its straightforward, no-frills interface and the ease with which you can share and distribute forms. It is distinctive in its integration with other Google products, making sharing and collaboration effortless. Google Forms also automatically generates a summary of responses, providing an overview of the collected data in a visual format. The summary includes charts, graphs, and statistics to help users quickly analyze and understand the data. This feature eliminates the need for manual data processing and allows users to gain insights from the collected responses in a concise and accessible manner.
Standout Features & Integrations:
Features include real-time response information, automatic response validation, and customizable themes and templates. Google Forms also helps users to create custom forms with a variety of question types. Additionally, it allows multiple users to collaborate on form creation in real-time. This feature enables teams to make edits, add questions, and review changes simultaneously.
Integrations include Google Workspaces, such as Google Sheets, Google Drive, and Gmail.
Pros and cons
Pros:
- Free to use with a Google account
- Integrates seamlessly with other Google products
- User-friendly and easy to use
Cons:
- No direct integration with non-Google apps
- Lacks advanced data analysis tools
- Limited customization options compared to other platforms
Zoho Survey is a powerful survey tool that allows businesses to create detailed surveys for their customers. The key advantage of Zoho Survey is its capability to integrate responses with Zoho's CRM, making it an ideal solution for businesses looking to merge customer feedback with their existing CRM data.
Why I Picked Zoho Survey: I selected Zoho Survey for this list because of its powerful CRM integration capabilities. It's unique in its ability to directly link survey data with CRM records and to sync survey responses and customer data between the two platforms. This integration ensures that survey responses are automatically recorded and associated with the corresponding customer profiles in Zoho CRM.
Zoho Survey can also trigger specific actions within Zoho CRM, such as assigning leads to sales representatives or initiating follow-up activities. This alignment helps streamline lead management, improves sales efficiency, and ensures timely and personalized customer interactions.
Standout Features & Integrations:
Features include extensive question types, question branching and skip logic, real-time analytics, and multi-channel distribution, including distribution using QR codes. Zoho Survey also features a wide variety of survey templates and customizable options, allowing businesses to gather a broad range of customer data.
Integrations include other Zoho products, notably Zoho CRM, as well as Google Sheets, Slack, Eventbrite, Shopify, Tableau, MailChimp, and Zendesk.
Pros and cons
Pros:
- Supports surveys for every screen size, including mobile previews
- Offers a wide variety of customizable survey templates
- Provides excellent integration with Zoho CRM
Cons:
- Strong focus on Zoho ecosystem could be limiting for those not already using Zoho products
- Limited functionality on the free plan and mobile app
- The user interface can be complex for new users
Trustpilot is a reputable feedback management tool that provides businesses with an efficient way to collect, analyze, and display customer reviews. It excels in helping businesses make the most of customer reviews for building trust and improving service.
Why I Picked Trustpilot: Trustpilot made it onto my list due to its specific focus on customer reviews, a critical area for any customer-centric business. I especially appreciate its approach to turning customer reviews into marketing and reputation-building opportunities.
Trustpilot first allows customers to provide ratings, write detailed reviews, and share their overall experience for various businesses with which they have experience. It then offers review verification and a dashboard for teams to monitor incoming reviews, respond to feedback, and address any concerns or issues raised by customers.
Standout Features & Integrations:
Features include review invitations, reminders, and an easy-to-use review widget for your website. It also has a strong reporting suite for analyzing review data, including advanced fraud detection algorithms used to identify fake reviews and spam. Finally, TrustPilot's TrustBox feature allows businesses to embed positive reviews on relevant page on the company website.
Integrations include Shopify, Salesforce, WordPress, PayPal, JavaScript, Square, Wix, Magento, and WooCommerce, and Hubspot.
Pros and cons
Pros:
- Easy-to-use review widget for websites
- Wide range of integrations with eCommerce platforms
- Strong focus on customer reviews
Cons:
- Reporting could be more in-depth
- Limited customization options in lower-tier plans
- Only annual billing available
GetFeedback is a customer feedback platform that connects seamlessly with Salesforce. Designed to capture customer insights in real-time, GetFeedback’s tight integration with Salesforce makes it a prime choice for businesses that utilize Salesforce and are seeking to combine feedback with their CRM data.
Why I Picked GetFeedback: GetFeedback's distinct integration with Salesforce, as well as its ability to collect and analyze customer feedback in real time, differentiates it from other tools. For example, GetFeedback's integration with Salesforce allows businesses to map survey response fields to specific Salesforce fields, ensuring that the data is accurately transferred and stored in the relevant fields within Salesforce.
Additionally, businesses can configure field updates based on survey responses, allowing them to automate actions within Salesforce, such as updating lead statuses, triggering workflows, or assigning tasks based on survey data.
Standout Features & Integrations:
Features include real-time feedback collection and analysis capabilities, which are enhanced by its integration with Salesforce. Other features of the Salesforce integration include lead and case creation and seamless data sync. GetFeedback also offers a drag-and-drop survey builder and mobile-optimized surveys.
Integrations include Slack, Salesforce, Chattermill, Google Analytics, Jira, Adobe Analytics, Optimizely, Decibel, ContentSquare, and Microsoft Teams.
Pros and cons
Pros:
- Allows users to share preview links for surveys
- Real-time feedback collection and analysis
- Provides deep integration with Salesforce
Cons:
- The user interface might seem complex to some users
- User permissions function is limited
- Its usefulness may be limited for non-Salesforce users
Feedbackify is a user-friendly tool that allows businesses to collect and analyze customer feedback specifically about their websites. The tool offers customizable feedback forms and caters to businesses aiming to understand user experience directly on their websites.
Why I Picked Feedbackify: I picked Feedbackify for this list due to its tailored focus on website-specific feedback collection. Feedbackify enables businesses to target specific pages or sections of their website for feedback collection. This feature allows businesses to gather feedback from visitors who interact with specific parts of their website, such as landing pages, checkout processes, or support pages. By targeting feedback collection, businesses can focus their efforts on improving specific areas of their website and gather actionable insights for optimization.
Feedbackify also provides real-time monitoring of feedback submissions, allowing businesses to promptly address customer concerns.
Standout Features & Integrations:
Features include customizable feedback forms and feedback widgets that can be placed on websites to collect feedback from visitors. Combined with its intuitive dashboard for feedback management, Feedbackify allows businesses to capture valuable insights about their website user experience. It also offers multilingual support as well as feedback routing and automation.
Integrations: Feedbackify is a standalone tool with no significant integrations
Pros and cons
Pros:
- Allows unlimited users and feedback
- Offers customizable feedback forms
- Specializes in website-specific feedback
Cons:
- Might lack advanced analysis features found in other tools
- Not ideal for non-website related feedback
- Lacks significant integrations with other tools
Sogolytics is an advanced feedback management tool designed to help organizations of all sizes gather, analyze, and act on critical feedback from various stakeholders. The platform's intuitive design and robust features make it a good choice for anyone needing reliable and insightful data collection and analysis tools.
Why I Picked Sogolytics: One of the reasons Sogolytics excels as a feedback management tool is its powerful analytics capabilities. The platform provides live reports and response trend analysis, allowing users to gain immediate insights into their data. Advanced reporting features like cross-tab analysis and conditional formatting help in identifying patterns and trends within the feedback, making it easier to draw meaningful conclusions. Additionally, Sogolytics' Omni report offers a comprehensive view of all feedback data.
Another standout feature is the platform's ability to personalize survey experiences. Sogolytics includes tools such as automated reminders and personalized survey invitations. It also has advanced branching and skip logic to ensure that respondents are only presented with relevant questions.
Standout Features & Integrations:
Features include ready-to-use survey templates that cater to various purposes, from customer satisfaction to employee engagement. It also supports anonymous surveys and has an intuitive drag-and-drop interface that simplifies survey creation, allowing users to design professional surveys without extensive technical knowledge.
Integrations include Google Drive, HubSpot, Mailchimp, Microsoft Teams, Salesforce, Slack, SurveyMonkey, Trello, Webhooks, and Zendesk.
Pros and cons
Pros:
- Supports multiple languages
- Variety of templates and design options for surveys
- Advanced metrics and custom KPIs
Cons:
- Some advanced features may come with a learning curve
- The free version has limited features
Zeda.io is a product discovery and strategy platform that uses AI-driven technology to analyze market trends and consumer behavior. It captures and centralizes customer feedback from various channels, integrates with workflow tools, and provides impact-first roadmaps, allowing for better product insights.
Why I Picked Zeda.io: Zeda.io's platform allows seamless collection of feedback from multiple channels including direct integrations with customer communication tools like Slack, customer support desks like Zendesk, and even custom forms and in-app widgets. The platform provides a dedicated dashboard where all feedback is funneled and displayed. Product teams can view, sort, and manage feedback according to various criteria such as urgency, relevance, and frequency. This helps in identifying trends and prioritizing product improvements effectively.
Additionally, Zeda.io uses AI to analyze feedback, automatically identifying key themes and suggesting potential actions. This helps save time and promotes data-driven decisions that align with customer expectations and business goals.
Standout Features & Integrations:
Features include impact-first roadmaps, release notes, customer insights, AI copilot for reports, and product insights based on location, demographics, custom cohorts, NPS, and revenue. Zeda.io also offers fully customizable roadmaps and templates to aid product planning and development.
Integrations include HubSpot, Notion, Figma, Slack Jira, Zendesk, Salesforce, Amplitude, and Intercom. It also connects with over 5000 additional apps through the Zapier integration.
Pros and cons
Pros:
- AI-driven insights
- Customizable roadmaps
- Versatile feedback gathering dashboard
Cons:
- User interface could be improved
- Slight learning curve for those unfamiliar with automation
Autres Outils de Gestion de Feedbacks
Voici une liste supplémentaire d’outils de gestion de feedbacks que j’ai présélectionnés mais qui n’ont pas intégré mon top 20.
- PathPro
For feature voting and prioritization
- Feedier
For gamified feedback collection to increase response rates
- Birdeye
For managing business reputation and customer experience
- Jotform
For intuitive form design with robust customization options
- Medallia
For comprehensive customer experience management across multiple touchpoints
- AskNicely
For real-time customer feedback and automated responses
- HappyOrNot
For simple, instant customer satisfaction insights
- Wootric
For measuring customer experience metrics like NPS, CSAT, and CES
- Reputology
For monitoring and managing online reviews
- Feedback Genius
For Amazon sellers seeking automated feedback communication
Critères de Sélection des Outils de Gestion des Feedbacks
Pour sélectionner les meilleurs outils de gestion des feedbacks présents dans cette liste, j’ai pris en compte les besoins courants des acheteurs et les problématiques fréquentes (comme l’agrégation des feedbacks multicanaux en un seul endroit, et la priorisation des fonctionnalités selon les retours clients et l’impact business). J’ai aussi utilisé le cadre d’évaluation suivant pour garantir cohérence et équité :
Fonctionnalités principales (25 % de la note totale)
- Collecter des feedbacks depuis plusieurs canaux
- Centraliser les insights dans un référentiel unique
- Catégoriser et taguer les retours pour analyse
- Prioriser les fonctionnalités selon les feedbacks et leur impact
- Rapports sur les tendances, tableaux de bord et analyses
Fonctionnalités distinctives additionnelles (25 % de la note totale)
- Résumé et classification assistés par IA des feedbacks
- Priority poker pour la priorisation collaborative
- Feuilles de route dynamiques et interactives pour la communication avec les parties prenantes
- Synchronisation bidirectionnelle avec des outils de développement comme Jira
- Open API pour intégrations personnalisées
Ergonomie (10 % de la note totale)
- Navigation claire avec vues et filtres configurables
- Courbe d’apprentissage réduite avec conseils contextuels
- Performance constante avec de gros volumes de feedbacks
- Interface accessible et cohérente d’un appareil à l’autre
- Workflows simples pour la collecte, l’organisation et la priorisation des feedbacks
Onboarding (10 % de la note totale)
- Visite guidée du produit, checklists et tutoriels interactifs
- Modèles prêts à l’emploi pour les formulaires, roadmaps et priorisation
- Tutoriels vidéo, webinaires et démonstrations en direct
- Outils d’import et de migration des données, jeux de données exemples
- Chat intégré, documentation et forums communautaires pour les débuts
Support client (10 % de la note totale)
- Multiples canaux : chat, email, ticketing
- Délais de réponse clairs et qualité du support reflétée dans les avis
- Base de connaissances, documentation et tutoriels complets
- Accès à des démonstrations en direct, webinaires et forums communautaires
- Option d’accompagnement ou onboarding personnalisé pour les offres avancées
Rapport qualité/prix (10 % de la note totale)
- Tarification transparente par paliers, fonctionnalités détaillées par plan
- Essais gratuits ou démonstrations disponibles avant achat
- Coût par utilisateur raisonnable, limites d’utilisation ou minimums précisés
- Clarté sur les options, frais d’installation, remises annuelles
- Coût total compétitif par rapport aux alternatives du marché
Avis des clients (10 % de la note totale)
- Retours constants sur la facilité d’utilisation et la prise en main
- Commentaires sur les ressources d’onboarding, vidéos, modèles, visites guidées
- Commentaires sur la qualité du support, sa réactivité et les canaux disponibles
- Ressenti sur la politique de prix et la valeur perçue
- Remarques sur la fiabilité des intégrations et leur impact sur les workflows
Bénéfices des Outils de Gestion des Feedbacks
Les outils de gestion des feedbacks présentent de nombreux avantages :
- Ils permettent de collecter de façon systématique des insights précieux sur les clients, facilitant la compréhension des attentes, des difficultés et de l’expérience globale.
- Ils favorisent l’engagement en temps réel avec les clients, permettant de répondre immédiatement à leurs préoccupations et d’augmenter leur satisfaction.
- Ils offrent de puissantes capacités d’analyse de données, transformant les retours bruts en décisions actionnables pour l’entreprise.
- Ils optimisent le processus de collecte des feedbacks, le rendant plus efficace et moins chronophage.
- Ils facilitent l’intégration avec d’autres systèmes métiers comme le CRM ou les logiciels de support, pour une vue client complète et un flux de données homogène.
Fonctionnalités clés des Outils de Gestion des Feedbacks
Au moment de choisir votre outil de gestion des feedbacks, surveillez particulièrement ces fonctionnalités clés :
- Tableau de bord centralisé : cette fonctionnalité agrège tous vos retours au même endroit, simplifiant la consultation, le tri et la gestion des réponses sans avoir à naviguer entre multiples plateformes.
- Collecte multicanale : récoltez facilement des feedbacks via de nombreux canaux comme l’e-mail, les formulaires web, les applications mobiles ou les réseaux sociaux. Vous touchez ainsi vos utilisateurs là où ils sont et ne manquez aucun retour pertinent.
- Notifications automatisées : restez informé en recevant des alertes en temps réel dès qu’un nouveau feedback arrive : vous pouvez ainsi intervenir ou répondre à temps avant qu’un sujet ne vous échappe.
- Outils d’enquêtes personnalisables : adaptez les questions, les échelles d’évaluation et le design à vos besoins. Cette flexibilité vous permet d’obtenir exactement l’information qui compte pour vous et votre public.
- Rapports et analyses : transformez des montagnes de retours bruts en insights clairs et actionnables. Les rapports détaillés et les statistiques visuelles révèlent les tendances et les points sensibles en un coup d’œil.
- Intégrations possibles : connectez l’outil en toute transparence à vos solutions existantes : CRM, helpdesk, outils de communication… Les feedbacks s’intègrent directement à vos process sans effort supplémentaire.
- Segmentation des utilisateurs : triez les retours par groupes, démographies ou types de clients. Vous pouvez ainsi personnaliser vos réponses et détecter les segments nécessitant le plus d’attention pour une expérience plus ciblée.
- Contrôles d’accès : protégez les informations sensibles en accordant le bon niveau d’accès aux bonnes personnes. Cela garantira la confidentialité et la sécurité de vos processus de feedback.
- Tagging et catégorisation : catégorisez rapidement les réponses grâce à l’ajout de tags ou à l’attribution à des thématiques spécifiques. Cela accélère l’organisation manuelle et l’identification des récurrences.
Coût & Tarifs des Outils de Gestion des Feedbacks
Les prix des outils de gestion des feedbacks varient significativement selon les fonctionnalités, le nombre d’utilisateurs et l’échelle d’utilisation. En général, il faut compter entre 10 $ et plus de 100 $ par utilisateur et par mois, selon les besoins. Les solutions enterprise avec fonctionnalités avancées peuvent coûter plus cher.
La plupart des outils fonctionnent par abonnement mensuel ou annuel, avec un tarif qui dépend du nombre d’utilisateurs ou du volume de feedbacks traités. Certains proposent une tarification par paliers, avec des fonctionnalités avancées réservées aux offres supérieures.
Les gens demandent aussi
Voici des réponses aux questions fréquemment posées sur les outils de gestion des retours d’expérience :
Comment choisir un outil de gestion des retours d’expérience
Il est facile de se perdre dans de longues listes de fonctionnalités et des structures tarifaires complexes. Pour vous aider à rester concentré lors de votre processus de sélection logicielle, voici une liste de contrôle des facteurs à prendre en compte :
Facteur | À considérer Évolutivité | Estimez le volume de retours, d’utilisateurs et d’équipes sur 12 à 36 mois. Vérifiez les limites concernant les enregistrements, pièces jointes et projets. Soyez attentif aux hausses tarifaires après certains seuils d’utilisateurs ou de réponses. Confirmez les limites d’exportation et la rétention des données pour ne pas être bloqué à mesure que le volume croît. Intégrations | Listez vos CRM, outils de support, d’analytique, et de développement. Vérifiez les connecteurs natifs ou la couverture de l’API, le sens de synchronisation (unidirectionnel contre bidirectionnel), la fréquence, la gestion des identités et la rétrocompatibilité historique. Demandez les limites de requêtes API et les éventuels frais de connecteurs ou SSO. Personnalisation | Pouvez-vous adapter votre taxonomie (tags, champs, catégories) sans compromettre les rapports ? Définissez une gouvernance sur qui peut modifier les schémas. Évitez une surpersonnalisation qui fragmente les données. Assurez-vous de pouvoir versionner les modifications et d’auditer les modifications pour la cohérence entre équipes. Facilité d’utilisation | Lancez un pilote avec 5 à 10 utilisateurs. Mesurez le temps nécessaire pour saisir, dédoublonner et retrouver les retours. Vérifiez les vues par rôle et la charge administrative pour la gestion de la taxonomie. Une courbe d’apprentissage trop raide freine l’adoption : planifiez une formation adaptée. Implémentation et onboarding | Qui prendra en charge le SSO, les intégrations, la migration des données et la conception de la taxonomie ? Confirmez les offres d’intégration du prestataire, les formats de formation et l’accès en bac à sable. Cartographiez les dépendances de la chronologie avec votre IT et les responsables des systèmes internes. Prévoyez un déploiement progressif par équipe pour accompagner le changement. Coût | Modélisez le coût total de possession : licences (par siège/réponse/espace de travail), implémentation, formation, connecteurs, SSO, API, stockage et export. Identifiez les pénalités de dépassement et les minima contractuels. Prévisionnez les coûts sur 12, 24 et 36 mois en fonction de la croissance des effectifs et du volume. Sécurité | Exigez SSO/SAML, MFA, chiffrement en transit/au repos, gestion des accès par rôle, logs d’audit, sauvegardes avec RPO/RTO définis, et une procédure de gestion d’incidents. Demandez un rapport SOC 2 ou ISO 27001, le résumé du dernier test de pénétration et la liste des sous-traitants. Vérifiez les options de localisation des données si besoin.
Sources :
- Avis sur Productboard (PRD Human-Created Content)
- Rapport de marché Productboard (PRD Human-Created Content)
- Rapport de marché ProdPad (PRD Human-Created Content)
Quels sont les outils de gestion des retours d'expérience les moins chers et les plus chers ?
Bien que les prix puissent varier et évoluer, à ma connaissance la plus récente, Google Forms fait partie des solutions les plus abordables car il est gratuit pour un usage basique. Les outils de gestion des retours les moins chers commencent souvent avec des offres gratuites limitées ou des forfaits à bas prix, mais avec des fonctionnalités et des intégrations restreintes. Les options les plus onéreuses, comme Qualtrics ou Medallia, proposent des analyses avancées, des intégrations poussées et un support complet à des tarifs plus élevés.
Existe-t-il des outils de gestion des retours gratuits ?
Oui, certains outils de gestion des retours proposent des versions gratuites, comme Google Forms, SurveyMonkey ou le plan basique de Typeform. Ceux-ci conviennent pour des enquêtes simples mais n’incluent pas d’automatisation, d’analyses avancées ou d’intégrations dont les équipes CX ont souvent besoin en grandissant. Vérifiez bien les limites des versions gratuites avant de l’intégrer à votre flux de travail expérience client.
Comment les outils de gestion des retours améliorent-ils la stratégie d'expérience client ?
Les outils de gestion des retours vous aident à collecter, analyser et exploiter les retours clients en temps réel. En faisant émerger les tendances et points de friction, ces plateformes vous permettent de prioriser les initiatives CX, de suivre les améliorations et de démontrer l’impact auprès des parties prenantes. Ils vous offrent aussi la possibilité de segmenter les réponses pour des actions ciblées.
Quelles intégrations privilégier dans une plateforme de gestion des retours ?
Vous devriez prioriser les intégrations avec votre CRM, service support, outils d’analytics et d’automatisation marketing. Ces connexions permettent de rattacher les retours à de vrais profils clients, d’automatiser des actions pour le support, et d’avoir une vue globale des points de friction. Des intégrations fluides font gagner du temps à votre équipe et facilitent la boucle de retour avec vos clients.
Comment les outils de gestion des retours favorisent-ils la conformité et la confidentialité des données ?
La plupart des outils réputés proposent des fonctionnalités garantissant la conformité au RGPD, CCPA et autres standards en matière de confidentialité, via le chiffrement des données, le contrôle d’accès et des audits réguliers. En tant que responsable CX, vérifiez toujours la documentation fournisseur sur les certifications de conformité et assurez-vous qu’ils répondent à vos exigences internes de protection des données.
Quelles fonctionnalités aident mon équipe à boucler la boucle avec les clients ?
Recherchez des fonctionnalités comme les alertes automatiques, la gestion des cas et les workflows de réponses. Celles-ci facilitent la reconnaissance rapide des retours et l’attribution des tâches aux bons membres de l’équipe. Les outils dotés de messagerie intégrée, d’enquêtes de suivi ou d’intégration avec les systèmes de ticketing simplifient le traitement des doléances et la communication des améliorations auprès des clients.
Comment mesurer le ROI d’un logiciel de gestion des retours ?
Vous pouvez mesurer le ROI en suivant des indicateurs clés comme une augmentation du NPS/CSAT, la réduction du churn ou une meilleure rétention après l’adoption de l’outil. Reliez ces améliorations à des résultats business et aux économies réalisées grâce à l’automatisation ou au gain d’efficacité. Faites un reporting régulier de ces indicateurs pour démontrer la valeur aux dirigeants.
Autres avis sur des logiciels
Si vous souhaitez explorer d’autres ressources sur les retours clients, n’hésitez pas à consulter nos autres articles sur le sujet :
- Logiciels de feedback client
- Logiciels de gestion des réclamations
- Logiciels de gestion des avis clients
Dernières réflexions
J’espère que ce guide vous aura aidé à mieux aborder le choix du meilleur outil de gestion des retours pour vos besoins. Ce ne sont là que quelques-unes des nombreuses solutions disponibles, et le meilleur choix dépendra toujours de vos besoins professionnels, de vos préférences d’utilisation et de vos contraintes budgétaires. Des solutions économiques comme Google Forms aux plateformes avancées comme Medallia, le marché propose un éventail de possibilités pour différents usages. Il se peut même que quelques perles rares m’aient échappé lors de ma sélection !
Enfin, si vous souhaitez rester informé des évolutions des outils de gestion des retours ou de toute l’actualité de l’expérience client, abonnez-vous à notre newsletter pour recevoir les dernières analyses d’experts du secteur !
