20 Best Customer Tracking Software In 2024

Salesforce CRM is a cloud-based software that helps businesses manage their relationships with customers. It keeps track of everything from customer contact information to sales data and customer service interactions. It's a great tool for businesses of all sizes, but especially for those with a large customer base or those looking to scale up.

There are a few features that really make Salesforce CRM stand out. First off, it's got an intuitive dashboard that gives you a quick overview of your sales data. It's also got a robust reporting feature that lets you generate detailed reports on your sales and customer interactions. And it has a contact management feature that lets you keep track of all your customer information in one place.

Key features include the ability to automate routine tasks, such as sending follow-up emails or creating personalized notifications depending on customer behavior or preferences. This helps eliminate manual labor in executing campaigns while allowing users to drive engagement. Salesforce CRM also has unmatched client relationship building systems, which makes it great for funneling marketing efforts right into your sales team's contact list for personalized attention.

Integrations include Facebook, Twitter, LinkedIn, Instagram, Mailchimp, Constant Contact, Google Workspace, Slack, Quickbooks, Docusign, JIRA, HelloSign, Code Science, Active Campaign, and Dropbox. You can also access numerous additional integrations through the Salesforce AppExchange.

Fullstory is a digital behavioral data platform that helps you understand how your customers interact with your website or app. Its patented technology tracks every interaction, offering a complete view of their journey. By injecting digital behavioral data into your analytics stack, Fullstory provides actionable insights for every click, helping drive more customer-centric decisions around digital experiences.

The platform's session replay lets you watch real-time or recorded customer sessions, giving you an exact look at what a customer did on your site—where they clicked, scrolled, or encountered issues. This kind of data lets your team dive deep into user behaviors and quickly find the root cause of any drop-offs or frustrations. It's also useful for detecting malicious behaviors and identifying high-value customers

Another useful feature is heatmaps, which visualize where users spend the most time or take the most actions on a page. These visual insights help you understand customer intent and spot areas that could use improvement, like CTAs that aren’t getting clicks. Fullstory also offers funnels, which help you track specific paths customers take to complete a goal, making it easier to see where customers get stuck or abandon the process. 

Additional features include journey mapping, event tracking, conversion analysis, rage clicks detection, and data export. Integrations include Google Analytics, Segment, Optimizely, Slack, and Jira.

Freshdesk is a leading customer service platform. It allows you to bring all customer interactions into a single helpdesk platform to track each customer’s journey with your business. Freshdesk has all the integrations you need to offer true omnichannel support. You can connect social, website, email, and even messaging platforms like WhatsApp.

This means the tool tracks interactions no matter which channels the customer uses. This results in a complete overview of each customer’s history with your business. The tool also has powerful analytics that help manage the overall customer experience.

You can see information such as customer satisfaction, average wait time, and service level target. Use these stats to see when your service is on-point and when it can improve.

Freshdesk offers a ton of integrations. As well as all major support channels, you can connect with Slack, Shopify, Salesforce, Microsoft Teams, Mailchimp, and over 1,000 other tools. The tool also works with Freshwork’s other products, including the Freshsales CRM and Freshteam HR management tool.

Freshdesk pricing starts at $18 per agent per month, although you’ll need the $35 plan to access the omnichannel features.

You can grab a 14-day free trial to test the software.

Velaris is a customer success platform that empowers customer success managers with AI-driven analytics, success plans, collaboration tools, and automations.

The platform provides a 360-degree view of customer data, integrating information from various sources to offer a holistic understanding of customer interactions and behaviors. This feature is particularly beneficial for businesses looking to gain real-time insights and make data-driven decisions. The ability to configure dynamic health scores tailored to each customer lifecycle stage further allows companies to monitor and improve customer satisfaction proactively.

Additionally, Velaris offers task management, playbooks, and success plans, which help standardize processes and improve team productivity. The integration of AI capabilities, such as sentiment analysis and automated task creation based on customer communication, further enhances the platform's effectiveness.

Integrations include Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, HubSpot, Jira, and Salesforce.

Bigin by Zoho CRM is a customer relationship management (CRM) software designed specifically for small businesses. It's a simplified version of Zoho's full-fledged CRM solution, and focuses on the essential features that smaller companies need to track customers through their sales pipeline. It has an intuitive and friendly interface, making it easy to get up and running regardless of how tech savvy your team is.

The software provides a centralized database for all your customer information, and you can add and update records easily through the system. You can also customize the fields and layout of your customer information database to suit your business needs.

When a lead enters your database, you can track their progress through your sales funnel using the visual pipeline builder. This pipeline gives you an overview of what stage each customer is at in their buyer's journey, and allows you to take action to move them forward. It's a simple drag-and-drop system, and you can set up automated workflows to move leads through the pipeline automatically.

The software also has a multi-channel communication tools for email, phone, social media, and web forms. This is a great time-saver, as you don't need to switch between different applications to manage your customer communications. You can also draw up custom reports and analytics in the system to help you track your sales performance and identify areas for improvement.

Paid plans start from $7/user/month, and a 14-day free trial is available.

Hiver is a tool that aims to simplify helpdesks. It does this by bringing tracking features to your Gmail inbox. It’s a good option for teams that prioritize ease of use over complex features.

The tool works on top of your regular Gmail inbox. When you install it you get an extra set of options in the Gmail taskbar. With this email integration in place, it’s easy to see your unassigned messages and assign them to team members, who receive notifications within their own Gmail inbox.

You can also add notes when assigning the email if you think the agent could benefit from extra data. Another cool tracking feature is that you can send out CSAT surveys and then track responses in real-time.

You can see results for each agent to identify high-performers. Hiver offers integration with Slack and Gmail.

You can also connect the tool to Zapier to enable further workflow automation.

Pricing starts at $19 per agent per month.

To access all the features you need the $49 per agent per month Pro plan.

Tenfold is customer relationship software that helps teams provide better customer experiences. As well as its service features, the tool has lead management functionality suitable for sales teams.

The tool works by being a single place that stores all your customer interactions including online, call, and chat channels. Business owners and teams can see communication history, agent notes, messages, and past purchases.

A key feature is the ability to create business process automation that reduces the amount of manual work your team has to do. For example, the tool will automatically log call data in the CRM when a conversation finishes. Tenfold integrates with plenty of other enterprise CRMs and ERPs like Salesforce and Microsoft Dynamics.

It also connects with telephony platforms like Cisco and Genesys. Tenfold offers three service levels, but doesn’t advertise how much each one costs.

You can contact the team via the website for more information.

EngageBay is a combined CRM, marketing automation, and help desk solution. These features come together to simplify how you track users as they move through your sales funnel.

The help desk has a ton of features for customer service teams. For starters, you can track emails and web chats in a single place. You can bring together customer contact, as well as other interactions like purchases or forms. Once contact comes in, you can see open and closed tickets and view the status of each one as they are solved by your team. Meanwhile, robust reporting features help you track key data such as when a ticket passes your target service level.

EngageBay also offers features for marketing and sales teams. Marketing can access email marketing tools to create automated workflows. While salespeople get a sales pipeline that helps them watch leads as they move through the funnel. All relevant data is stored in the CRM.

The tool integrates with other business software such as Shopify, Xero, and Stripe. A cool integration is that you can connect with LinkedIn to manage professional contacts from within the platform.

EngageBay has flexible pricing that depends on what you need.

The all-in-one plan that includes marketing and sales is $14.99 per user per month, while buying each one separately costs $12.99 per month.

You can also access the Service Bay help desk for free.

ProProfs Help Desk is a tool that helps you manage emails within a shared inbox. It allows you to accept emails to multiple company addresses, such as those for your sales, billing, or tech support teams and view them in a single space.

This is useful for small teams with people who take on multiple roles. The tool can then automatically assign tickets to the relevant agent. You can also view live chat requests in the same inbox. Once you receive a ticket, the software helps managers track it, so that no tickets get overlooked.

You can also prioritize certain tickets, such as those relating to critical issues. The tool has some powerful reporting features that help teams track customers. For example, customers can rate their experience and the software will track these ratings so you can see how customer satisfaction changes over time.

You can also track metrics like the number of tickets and how quickly you handle requests.

ProProfs pricing starts at $15 per user per month.

You can try any plan for free for 15 days.

Keap is a comprehensive business growth and automation tool that offers a range of features and resources to help small businesses manage and grow their operations. It provides solutions for organizing, marketing, selling, and expanding a small business, including business automation, CRM management, marketing automation, lead capture, sales automation, and lifecycle automation. 

The software offers a comprehensive contact management system that allows businesses to keep detailed records of every customer interaction. This system includes information on customer preferences, purchase history, and communication logs, ensuring that all data is easily accessible and well-organized. 

Keap's automation capabilities further enhance customer tracking by streamlining follow-up processes, appointment scheduling, and task management. Automated follow-ups ensure timely communication, while appointment scheduling helps keep track of customer meetings and interactions. Task management automation ensures that no customer request or requirement falls through the cracks

Additionally, Keap’s analytics and reporting tools provide valuable insights into customer behavior and trends, enabling businesses to make data-driven decisions. These tools allow businesses to track customer engagement, monitor sales pipelines, and identify opportunities for improvement.